A promoter reflects on the volatile nature of live event sales. Some shows defy expectations, while others flop despite hype. The one constant? The need for that extra 10-20% sales push. Watch Podcast: https://youtu.be/7tF2hxEOoHk  #geezersofgear #ETC #DelicateProductions #ArtistryInMotion #TicketFairy #concertlife #musicbusiness #liveevents #promoterlife