Feb. 13, 2026

FURURETECH Featuring Live Events - Unifying The Future Of Live Events

FURURETECH Featuring Live Events - Unifying The Future Of Live Events
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Dive into Live Events, a powerhouse bringing together top brands like Pyrotecnico, Gemini, Zenith Lighting, Delicate Productions, Active Lighting and GearCo under one roof. Discover how this integration transforms logistics, creativity, and production across multi-city tours. Plus, hear firsthand insights into the exciting synergies shaping the future of entertainment technology.

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All right, hello again, and
welcome back to Geezers of Gear

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Future Tech.
I'm Chris, and as always, I'm

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joined by the brilliant Lacey.
Lacey, you ready for this?

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I mean, as ready as I'll ever
be, Chris.

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I'm sort of still in awe at how
fast this industry keeps

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changing, Right?
So what exactly are we diving

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into today?
Well, today is a big one.

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We're digging into Drum roll,
please.

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Live events.
That's the American powerhouse

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in entertainment production,
batting for the title of

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Ultimate One Stop Shop led by
Steven Vitale.

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He's kind of a legend, at least
around firework and SFX circles.

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Oh, absolutely.
Now with live events, you've got

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this umbrella where everything's
sorted, technical, creative,

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logistics, just bam, one phone
call.

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It's such a massive step up from
what we were doing before.

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And not just about less
paperwork, right?

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It's about making the show
smoother in every department.

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So let's break down who's
actually in this House of

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brands.
All right, first up,

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pyrotechnico.
I mean, that's the crown jewel,

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isn't it?
Founded in 1889.

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Wait, is that right?
Seriously.

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Over 100 years old, still going
strong.

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All the big fireworks, confetti
storms, rain machines, you name

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it, they're the ones pushing
those buttons.

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Family business the whole way
through too.

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Steven Vitale still in charge
with Rocco Vitale running the

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creative side of things these
days.

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It's mad, isn't it?
A fifth generation fireworks

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company?
Talk about staying power.

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And then there's Gemini out of
Dallas.

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They're the video and lighting
specialists, right?

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Funnily enough, when we did our
show on lighting tech a while

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back, think episode 10,
remember?

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Well, Gemini's The group will
rig those massive LED walls and

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just light up a stadium like
nobody's business.

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Yep.
And then of course, Delicate

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Productions, LA and San
Francisco, they've been doing

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top tier touring, audio and
video for, I want to say, every

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famous band on the planet.
Festivals too.

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It's the kind of name you see
backstage and just OK, these

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folks know what they're doing.
Let's not forget Zenith

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Lighting, based in Orlando.
They're the lighting design

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brains, pulling together shows
for corporate gigs, theme parks,

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you name it.
I've worked with their designers

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a couple of times actually.
Always get the gig looking tight

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and then you've got active
production and design down.

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In Atlanta, they're all about AV
staging, big audio setups.

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Those huge projection screens
for conferences won't leave you

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in the dark unless you want to
be HA.

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But hey, the one I really want
to shout about because literally

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nothing happens without them is
Gear Co.

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They're the logistics people,
right?

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Keeping all the gear moving,
warehouses stocked, repairs

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sorted across the board.
Like I've seen so many tours

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hinge on a single piece of lost
equipment.

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These folks, they just fix
things before you even know

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there's a problem.
And with everyone sharing their

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resources now, you're not
scrambling to find like an extra

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lighting rig in the middle of
the tour.

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It's all there in house.
Absolutely.

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Gear Co's the little engine that
keeps this giant train running.

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I reckon half the people in the
crowd never even think about how

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all that kit gets where it needs
to go on time.

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But if you've ever seen a show
grind to a halt, well, you start

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appreciating the behind the
scenes magic a little more.

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Exactly.
So OK, we've got fireworks,

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lighting, audio, video, creative
and logistics all under one

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roof, but what does that
actually mean for the way shows

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get pulled off these days?
It's the creative side that

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really gets me excited.
Like you just said, Chris, you

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get lighting designers from
Zenith collaborating with

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pyrotechnicos, SFX crew working
out stuff way ahead of time.

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Not just let's set off fireworks
here, but how do we time the

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fire burst to hit the exact beat
of the music and work with the

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light cues?
That's a whole new ball game.

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Oh, 100%.
That's the bit I love seeing all

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these tech teams blending
together, sharing resources.

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Because now with the scale live
events has, you're not sending

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three different trucks from
three different states just to

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get your gear to Atlanta or
wherever.

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Logistics are massively
streamlined so the show can move

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from LA to Dallas to Orlando
almost without missing a beat.

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It's actually a really clever
model if you think about it.

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Cut costs on the boring bits,
put more into the show itself.

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It's like you see the benefits
with tours, but also those giant

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festivals that are popping up
all over.

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I mean, sure, artists and
audiences love the fire and the

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light shows, but it's the crew
that gets to breathe a little

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easier now.
Yeah, and it opens the door for

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some real creative risks, stuff
we couldn't even imagine before.

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If you wanted to try something
wild like a lighting queue that

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triggers a custom SFX plume
across the stage, you just call

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up the Zenith and pyrotechnico
folks have a proper planning

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sesh.
I think as technology gets

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better and these teams keep
integrating, we're going to see

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even more mind blowing stuff out
on the road.

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Maybe AI driven queuing or
something, who knows, but it's

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the cross pollination that does
it.

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In our last episode about
lighting innovation, we saw how

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a single fixture could change a
whole show.

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Now scale that up to every
department talking to each

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other.
That's the future of live events

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right there.
I love that, and honestly, if

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anyone out there is thinking
about getting into production or

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just wants to see what it looks
like when all the right pieces

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come together, definitely keep
an eye on what Live Events is

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doing next.
Chris.

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We could probably talk all day
about the possibilities.

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We definitely could, but we'll
save it for a future episode.

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Yeah.
Thanks for listening everyone.

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Laci, as always, brilliant
chatting with you.

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Back at you Chris, catch y'all
next time and keep those

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questions and stories coming.
Bye.

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Cheers everyone, take care.