#261 - Sebastien Boulanger

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Hi there, and so I just finished
recording episode #261 with a

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gentleman named Sebastian
Boulanger I believe is the

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correct pronunciation.
I've probably now butchered it

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three times.
Super interesting.

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I had no idea what I was walking
into with this one.

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All I knew was he had this cool
audio technology, or at least he

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thought it was cool, and that he
had a very interesting and

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unique background in creating
electronic products for some

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pretty cool companies including
Sirkin and others.

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But honestly, I think this
became a really interesting

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discussion on this Devox
technology and you should listen

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to it if you do anything with
corporate events or any kind of

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convention business or anything.
Really cool products.

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So hope you like it.
Take a listen.

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Episode #261 Thanks for joining
today on Gears of Gear.

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00:01:01,960 --> 00:01:08,360
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And last but not least, I want
to make sure to mention my

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favorite coffee.
And so I know that people think

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that I might be making this up.
I drink this coffee every single

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day.
I drink 3 cups a day, pretty

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much almost every day of my
life.

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And it's an amazing blend.
I was drinking it, I was

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blending it myself prior to
Coffee Cult creating this custom

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blend for us.
And it's amazing.

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And so funny story, I got up to
Canada within a few weeks, I ran

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out of my Geezers Grind coffee
and I called Jamie and his staff

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at Coffee Cult and I said, guys,
I know you don't ship into

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Canada right now, but I need a
favor.

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And within a few days 4 bags of
Geezers Grind showed up at my

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door and I'm back in business.
So I dare you to try it out.

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I think you'll like it.
If you go to their website,

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coffeecult.com, I believe if you
buy 2 bags, shipping is free.

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And these are the best beans
I've found.

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They're amazing up here in
Canada.

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Like I said, I ran out, I went
to Costco, I bought some beans

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hated them.
They were too oily and just

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didn't work really well in my
I've got an automatic machine

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didn't work well.
So you know, I tried a few

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different oh, this is the
greatest organic bean you'll

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find.
I just didn't like them, you

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know, and so that's when I
called Jamie and had them ships

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them up to Canada.
So check it out, please.

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And by the way, I forgot to
mention, not only is it a great

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coffee and worth every dime
you're paying for it, but all

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the proceeds go to Roby
Backstage, which helps fallen

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comrades in our industry.
So support coffee cult, support

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geezers Grind, and you're
supporting our industry.

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And thank you so much.
Hello and welcome back to

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episode #261.
I don't really have anything

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prepared to talk about today.
It's been a crazy 24 hours since

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I recorded our last podcast with
Lori Rubenstein.

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I hope that you've checked that
one out already.

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It was a great discussion and
she does some really, really

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great things.
She's a wonderful lady who's

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been in the industry a long
time.

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And I've always said it takes a
special person to serve on these

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boards and to be to head up any
kind of a nonprofit

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organization.
And certainly she is that

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special person.
She loves doing the work that

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she does.
And like she said on the podcast

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yesterday, her husband John
McGraw, who was a Co founder of

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Production Arts and is retired,
takes care of their entire world

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so that she can do the work that
she does in these nonprofit

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organizations benefiting our
industry.

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So please take a listen episode
#260 That was Lori Rubenstein,

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who is the, I believe her title
is executive director of Behind

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the Scenes.
And so today we have a gentleman

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that I've been looking forward
to because he's a technology

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guy.
I'm a technology guy.

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I'm a geek.
I like as you know, AI of

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course.
So I'm going to try and get this

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gentleman talking about some AI
as well.

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But Sebastian, uh oh, I've got a
French name here that I'm

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French.
I'm supposed to know how to say

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this.
So I'm just going to say

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Sebastian Bollinger, which I'm
sure is Boulanger or something,

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is a 15 year veteran of the live
events industry, having worked

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as a technical director for the
likes of the Quebec Minister of

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Justice and Cirque du Soleil.
Then starting his own events

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company, IC Events, and finally
founding Divox, which is a new

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tech business that brings fan
experience to another level.

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And we're going to talk a whole
bunch about that today.

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So please join me and welcome
Mr. Sebastian Boulanger to

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today's podcast.
Hello Sebastian, How are you

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today?
Good.

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Thanks a little, Marcel.
Great to see you.

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And yeah, we were just talking.
I, I appreciate how quickly and

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easily you came into the podcast
because sometimes some of our

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guests struggle a little bit
with the technology.

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You know, there's some very
specific things.

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It's got to be Chrome.
It's got to be a Chrome browser

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or an Edge browser, which nobody
uses Edge, I don't think.

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Well, I think some people do.
Some people do maybe.

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Yeah, almost.
Quite easy, so no problem.

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Thanks.
Yeah, Yeah, no.

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And your sound is good and your
video is good.

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So we're ready to have a great
conversation.

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So I appreciate you coming in
and doing this and thanks.

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For inviting me.
Really excited.

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You know, I'm, I'm a geeky
technology guy.

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I, I would like to be more, I
guess informed than I am.

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So I'm not an engineer, I'm not
a very technical person, but I

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understand technology really
well and I like to talk about

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it.
So it's always nice to have

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someone who can talk tech.
And when I'm talking about tech,

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it's not lighting tech or, or
necessarily concert, you know,

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gear tech, it's something a
little different that we're

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going to get into today.
So.

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Kind of.
I can meet you in the middle

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right there.
If it's too technical let me

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know, but I think you can meet
in the middle.

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Yeah, yeah, I think we'll be
fine.

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I'll.
I'll keep you dumbed down, don't

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worry.
Perfect.

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I'll make you talk at my level,
which is like fifth grade, you

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know?
You might be surprised too, but

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I get fine.
So, you know, I like to really

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get into before we, we talk
about the stuff we really want

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to talk about, I want to know a
little bit about your

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background.
And, you know, you have a very

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unique group of, of companies
that you've worked for.

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And I said it in the intro and
I'll say it again that, you

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know, the Minister of Justice
for in Quebec and, and then

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shortly after you were working
for Cirque du Soleil.

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So it's a, it's a very, a wide
range of of companies that

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you've worked with.
Absolutely, yeah.

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So how did you get started?
Like it was it by accident or

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did you actually go and train
and go to school to become a

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technical director?
Well, a little bit of both

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actually.
So my first job as a teenager,

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around 16 years old, when I was
in a in a little suburb town

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next to Montreal.
It was a summer job and I was

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working as a stage technician
for a little city, a town called

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Ponting, a super small town.
Yeah.

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But anyway, I was doing like a
kids festival and, you know,

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summer theater and stuff like
that.

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Yeah.
And I just realized that it was

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fun just to be part of the show,
even as A tag, you know, it's

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like you're having a backside
view back, you know, backstage

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view, you're operating.
Yeah.

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And you're like, wow, that's,
that's that's pretty cool.

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I'm having fun when my first job
is great.

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Yeah.
And you know, I kept this job

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for several years and turns out
to be a perfect match with my

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scalarity.
And I was in in electronic

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engineering as a technician.
So that's a program here called

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technology of electronic
engineering.

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So basically this program is
made to to to basically form

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technician that are going to be
working with engineer.

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I see.
Sort out if I can put it that

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way.
So anyway, I was, I was doing my

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electronic engineering
technically.

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I mean, it's not a university
level.

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That's kind of a professional
school, if you want to put it

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that way.
Yeah, but when you were going to

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school, you weren't thinking,
I'm going to take this

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technology engineering course so
that I can go be in the live

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events business.
Not at all.

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I just thought that this live
event was a kind of a, a, a jump

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for me to understand a little
easier than most in the program

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that I was studying, right.
So I just use this parallel

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domain just to move forward.
And turns out, obviously enough

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that when I've got graduate,
when I graduate, I and my, you

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know, my school already was
over.

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I jump in as a first job
directly into show business and

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then done.
I was hooked.

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Yeah, of course.
Yeah.

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I mean, it's it's obviously
something that's quite magnetic

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and it pulls you in.
And I mean, for me, you know, I

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thought, OK, I'm going to stop
here for a few years.

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And it ended up being so far
maybe 35 years for me.

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00:12:29,080 --> 00:12:30,560
So yeah.
Yeah.

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00:12:30,640 --> 00:12:33,880
And timing wise, I was super
lucky as well because if you

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recall, I'm going to bring you
back to 2004, something like

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that.
Yeah, first generation of

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Granite May lighting console,
first introduction of the first

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network environment for show
business industry.

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You know, it was the kind of
early days of everything, which

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is modern and assume now, but
back then there was a lot of

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dimmer racks and a lot of the
lamps and stuff like that.

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So I was just out of school and
I knew all these shits already,

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you know, I don't know if I can
say that.

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00:13:03,840 --> 00:13:05,440
Of course you can.
OK, sorry.

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So I was kind of the the new
nerd in town, if I can put it

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that way, you know, So I was
training and helping a lot of

228
00:13:11,560 --> 00:13:13,840
people.
And by doing so, I was learning

229
00:13:13,840 --> 00:13:19,680
myself a lot about how it was
done before, just how it how it

230
00:13:19,680 --> 00:13:22,480
is done right now and where are
we heading.

231
00:13:22,480 --> 00:13:26,360
So I was a little bit ahead of
the curve, but just because of

232
00:13:26,360 --> 00:13:28,520
my scalarity, basically, you
know what I'm saying?

233
00:13:28,560 --> 00:13:30,560
Yeah.
So I was kind of the right

234
00:13:30,560 --> 00:13:32,440
timing here.
But it's an, it's an interesting

235
00:13:32,440 --> 00:13:35,200
point because I remember,
because I'm a little older than

236
00:13:35,200 --> 00:13:42,120
you, I remember when we went
from like very manual desks, you

237
00:13:42,120 --> 00:13:49,400
know, AVO desks and analog desks
to hog two in the 90s.

238
00:13:49,840 --> 00:13:56,320
And when that happened, you saw
a whole new generation of these

239
00:13:56,320 --> 00:13:59,800
lighting programmers who started
to enter the business.

240
00:13:59,800 --> 00:14:06,200
And in the past, they had either
been like nightclub VJ's or DJ's

241
00:14:06,200 --> 00:14:08,640
or light jockeys in nightclubs
or whatever.

242
00:14:09,160 --> 00:14:14,400
And or they were just, you know,
you know, EDM musicians or

243
00:14:14,400 --> 00:14:16,960
whatever they were, but they
were technology people more than

244
00:14:16,960 --> 00:14:18,760
they were lighting people in
many cases.

245
00:14:18,880 --> 00:14:21,920
Well, and console turns out to
be computers.

246
00:14:22,280 --> 00:14:26,760
Of course, but it created this
whole new generation and this

247
00:14:26,760 --> 00:14:30,840
whole new group of people.
And it also brought up how much

248
00:14:30,840 --> 00:14:34,240
they were able to be paid
because now instead of, you

249
00:14:34,240 --> 00:14:36,720
know, a regular lighting
programmer who was just

250
00:14:36,720 --> 00:14:41,400
programming cues on a very
simple analog console, now they

251
00:14:41,400 --> 00:14:45,600
were actually really getting
into coding on a on a hog too.

252
00:14:46,000 --> 00:14:49,080
And suddenly these guys were
getting, you know, between 2:50

253
00:14:49,080 --> 00:14:51,800
and $500 a day, which today
doesn't sound like a lot of

254
00:14:51,800 --> 00:14:55,000
money, but back then it was
like, whoa, you know, I can make

255
00:14:55,000 --> 00:14:57,840
that much just programming this
little digital console.

256
00:14:58,440 --> 00:15:01,760
And so then it took a jump even
further like you said when it

257
00:15:01,760 --> 00:15:05,080
got into networking and stuff
through the MA and other

258
00:15:05,080 --> 00:15:09,240
consoles.
So, yeah, very, very, it's an

259
00:15:09,240 --> 00:15:12,120
interesting point because I
think if you look at the

260
00:15:12,120 --> 00:15:17,440
lighting programmer and operator
today compared to 30-40 years

261
00:15:17,440 --> 00:15:21,240
ago, very, very different
looking person from a skill set

262
00:15:21,240 --> 00:15:24,760
and and a knowledge set.
Yeah, and we've seen the day of

263
00:15:24,760 --> 00:15:28,360
the new effect generator for
lighting fixtures and stuff like

264
00:15:28,360 --> 00:15:31,120
that.
So before there was no need,

265
00:15:31,120 --> 00:15:32,600
there was not that much moving
lights.

266
00:15:32,600 --> 00:15:37,560
Now you're looking to, I don't
know, ATV show like a Got Talent

267
00:15:37,560 --> 00:15:39,680
OR whatever.
And can you can you count how

268
00:15:39,680 --> 00:15:43,000
many moving lights there is?
So, you know, and now you can

269
00:15:43,000 --> 00:15:46,800
select them all and fit an
effect engine and there you go.

270
00:15:46,880 --> 00:15:51,440
So this is kind of an evolution.
Well, we had we had Ola Melzig

271
00:15:51,560 --> 00:15:55,360
on, on the on the podcast and
you know, he's the technical

272
00:15:55,360 --> 00:16:02,000
director for the Song Contest
in, in Europe and Eurovision.

273
00:16:02,080 --> 00:16:06,360
And I can't remember exactly how
many consoles he had, but it was

274
00:16:06,360 --> 00:16:10,320
the largest number of MA
consoles ever networked

275
00:16:10,320 --> 00:16:14,600
together, OK.
And the number of operators and

276
00:16:14,600 --> 00:16:18,920
and how technical that got from
just a networking standpoint is

277
00:16:18,920 --> 00:16:20,880
unbelievable.
So you're right.

278
00:16:20,880 --> 00:16:23,480
I mean, it's crazy the level
we're taking this stuff to now.

279
00:16:24,240 --> 00:16:25,800
Yeah.
So I turned out to be a little

280
00:16:25,800 --> 00:16:28,480
lucky on the timing here when I
came into the industry.

281
00:16:28,480 --> 00:16:29,920
So that's that's basically
where.

282
00:16:30,000 --> 00:16:32,160
Yeah, that's perfect.
I entered the domain basically.

283
00:16:32,160 --> 00:16:35,320
Yeah.
And so you know, as far as your

284
00:16:35,320 --> 00:16:40,160
resume anyways, your your first
job was as a an assistant

285
00:16:40,160 --> 00:16:44,640
technical director in what
appears to be an equipment

286
00:16:44,640 --> 00:16:47,600
company, not a not a show.
Yeah, exactly.

287
00:16:47,600 --> 00:16:50,760
I was working as a bench
technician, as a technical

288
00:16:50,760 --> 00:16:54,880
director assistant.
I was also helping for tours, so

289
00:16:54,880 --> 00:16:57,520
whenever somebody was having a
problem elsewhere on the planet

290
00:16:57,520 --> 00:16:59,760
on the tour, they were calling
me over to try to trouble

291
00:16:59,760 --> 00:17:01,880
troubleshoot remotely and stuff.
Like that?

292
00:17:02,360 --> 00:17:05,599
So there was no Teamviewer or
Google Chrome remote Desktop

293
00:17:05,599 --> 00:17:08,480
back then, obviously.
So it was like on the call on

294
00:17:08,480 --> 00:17:11,520
the phone trying to figure out
what was broken.

295
00:17:11,520 --> 00:17:15,000
Well, yeah, it was kind of a
really cool moment of my life,

296
00:17:15,000 --> 00:17:20,640
those kind of four years, I'll
say just up to 2008 most likely.

297
00:17:21,319 --> 00:17:26,400
I was kind of a, let me let me
say like a super tech without

298
00:17:26,400 --> 00:17:29,080
pretending nothing at all, just
because I was having this

299
00:17:29,080 --> 00:17:33,240
sclerity and skills to yeah, the
knowledge that that's that's all

300
00:17:33,240 --> 00:17:35,280
I'm saying.
So I was like having a lot of

301
00:17:35,280 --> 00:17:37,480
friends that were calling me a
lot from everywhere on the

302
00:17:37,480 --> 00:17:39,440
planet.
I do have this fixture, this

303
00:17:39,440 --> 00:17:40,760
problem.
Can you help me out?

304
00:17:40,760 --> 00:17:43,960
And so I learned, really.
Quickly, you were a proper

305
00:17:44,040 --> 00:17:46,120
engineer.
You know, there's not very many

306
00:17:46,120 --> 00:17:48,640
people who come into our
business with that kind of

307
00:17:48,640 --> 00:17:50,560
training.
You know, usually it's either,

308
00:17:51,120 --> 00:17:54,480
yeah, usually it's either
theatrical training, if at best,

309
00:17:54,480 --> 00:17:57,320
you know, like a theatrical
lighting degree or something,

310
00:17:57,680 --> 00:18:01,880
or, or it's just, you know, they
were in a band and they ended up

311
00:18:02,440 --> 00:18:05,320
moving into lights and figuring
it out on their own.

312
00:18:06,000 --> 00:18:09,200
Is is that's, that's the most
common experience.

313
00:18:09,200 --> 00:18:11,720
So someone coming in with an
engineering degree of some sort

314
00:18:12,000 --> 00:18:16,120
is, is a big deal.
And yeah, so it sounds like it

315
00:18:16,120 --> 00:18:19,880
worked out really well for you.
So how'd you get this gig with

316
00:18:19,880 --> 00:18:23,600
the Minister of Justice?
And why do they and why do they

317
00:18:23,600 --> 00:18:28,280
need you?
Well, The thing is, from 2008 to

318
00:18:28,280 --> 00:18:32,360
2011, I was on a worldwide tour
with a dancing company as a

319
00:18:32,360 --> 00:18:34,120
technician.
Of course, I was with a dancing

320
00:18:34,120 --> 00:18:39,360
company, so I was younger and I
was not having children.

321
00:18:39,520 --> 00:18:41,520
I was renting an apartment and
stuff like that.

322
00:18:41,520 --> 00:18:44,520
So I said, OK, now is the right
time to move and go on tour.

323
00:18:44,640 --> 00:18:47,800
Yeah, when I came back, it's
like if I was a ghost in my own

324
00:18:47,800 --> 00:18:49,880
town.
Basically nobody has seen me for

325
00:18:49,880 --> 00:18:53,800
four years or something like
that, you know, So I jumped from

326
00:18:53,800 --> 00:18:55,680
a gig to another gig to another
gig.

327
00:18:55,800 --> 00:18:59,560
And I was like always, always
having to prove myself to this

328
00:18:59,560 --> 00:19:01,920
new team.
Then switch the next venue and

329
00:19:01,920 --> 00:19:05,680
prove yourself to the new team.
Now you're head of the crew for

330
00:19:05,680 --> 00:19:09,080
the lighting department and you
have no authority because these

331
00:19:09,080 --> 00:19:12,440
guys are from the union.
They know better than you are.

332
00:19:12,440 --> 00:19:17,200
And I was like, OK, I'm tired of
always proving that I can do the

333
00:19:17,200 --> 00:19:19,920
job first thing.
Second thing.

334
00:19:19,960 --> 00:19:23,240
I was having a lot of proud into
the result.

335
00:19:23,360 --> 00:19:28,320
So basically I was working hard
and I was perfectionist in my

336
00:19:28,320 --> 00:19:31,640
way of thinking.
So in the meantime, I was tired

337
00:19:31,640 --> 00:19:34,400
of loading out.
The show was like, perfect.

338
00:19:34,520 --> 00:19:36,440
Everybody was pleased.
OK, done.

339
00:19:36,520 --> 00:19:38,200
Take it out.
Put it in the like.

340
00:19:38,280 --> 00:19:40,680
Come on.
You know, all this work to take

341
00:19:40,680 --> 00:19:44,400
it out.
So I just had this kind of brain

342
00:19:44,400 --> 00:19:49,920
fart basically when I said, OK,
what do I, what can I do next?

343
00:19:49,920 --> 00:19:51,400
What, what would be the next
step?

344
00:19:51,400 --> 00:19:54,560
And I said, hey, hey, I'll try
to do it like for permanent

345
00:19:54,560 --> 00:19:59,040
installation because audio
visual industry for integration

346
00:19:59,120 --> 00:20:01,280
and audio visual industry for
show business.

347
00:20:01,840 --> 00:20:04,000
It's cardboard boxes versus word
cases.

348
00:20:04,400 --> 00:20:09,240
This is the same gear, but you
label all the cables nicely.

349
00:20:09,600 --> 00:20:12,480
You plan everything perfectly.
When the truck load out, this is

350
00:20:12,480 --> 00:20:14,240
all cardboard boxes and stuff
like that.

351
00:20:14,240 --> 00:20:17,320
But pretty much this is the same
gear, same technology.

352
00:20:18,400 --> 00:20:20,800
So I said, hey, I'm going to
try.

353
00:20:21,320 --> 00:20:24,920
I was too busy with those gigs
and show business stuff.

354
00:20:24,960 --> 00:20:28,160
I just said I'm going to try to,
you know, jump into this Quebec

355
00:20:28,160 --> 00:20:33,320
province employment program and
see what turns out, you know, so

356
00:20:33,320 --> 00:20:38,280
with my road map that my
scalarity and my, I had to come

357
00:20:38,280 --> 00:20:40,440
an exam for skills and stuff
like that.

358
00:20:41,280 --> 00:20:44,120
They just called me back like an
hour after or something, you

359
00:20:44,120 --> 00:20:47,760
know, really, really quickly and
I'll say a week after and they

360
00:20:47,760 --> 00:20:50,080
just said, hey, I would like to
try it said sure, why not, It

361
00:20:50,080 --> 00:20:52,880
will be different.
So it turns out that I was

362
00:20:52,880 --> 00:20:58,280
designing AV automation for
courthouses and courtroom.

363
00:20:58,880 --> 00:21:00,440
That was really.
Cool.

364
00:21:00,480 --> 00:21:02,520
Interesting.
The end of the day, this this is

365
00:21:02,560 --> 00:21:06,760
microphones, television, screen
racks to the the wall, speaker

366
00:21:06,760 --> 00:21:09,160
boxes, video conferencing
system.

367
00:21:09,160 --> 00:21:13,000
So basically it's all the same
thing but I was working with but

368
00:21:13,000 --> 00:21:14,840
it's for the government.
It is.

369
00:21:15,080 --> 00:21:18,640
But I was working with the
architects, electrical crew,

370
00:21:18,640 --> 00:21:21,880
cabling company and stuff like
that, and everything was going

371
00:21:21,880 --> 00:21:26,040
into a room that was AC, AC
conditioning, like a

372
00:21:26,040 --> 00:21:28,280
supercrimatized room,
ventilation stuff.

373
00:21:28,640 --> 00:21:29,960
And I was like, wow, that's so
clean.

374
00:21:29,960 --> 00:21:31,920
That's so neat.
Yeah, take my time.

375
00:21:31,920 --> 00:21:35,000
I can't, you know, So I really
like this part of my life.

376
00:21:35,040 --> 00:21:38,680
Yeah.
But it was like governmental

377
00:21:38,840 --> 00:21:43,480
job, so you know, the salary was
not super exciting and nobody.

378
00:21:43,480 --> 00:21:46,400
Aspires to work for the
government necessarily.

379
00:21:46,960 --> 00:21:50,200
Not really.
But it gives me this kind of

380
00:21:50,240 --> 00:21:52,520
knowledge backpack that it was
lacking.

381
00:21:52,640 --> 00:21:54,000
Yeah.
I thought I knew.

382
00:21:54,200 --> 00:21:56,080
Yeah.
But those challenges into the

383
00:21:56,080 --> 00:21:57,800
integration are totally
different.

384
00:21:58,280 --> 00:21:59,040
Yeah.
Yeah.

385
00:21:59,560 --> 00:22:01,160
You know, I get it.
Yeah.

386
00:22:01,560 --> 00:22:04,160
Yeah, so.
So, you know, let me ask you

387
00:22:04,200 --> 00:22:05,640
though, I.
Cause I've always been curious.

388
00:22:05,640 --> 00:22:10,000
So on a job like that, like when
you're putting out a an RFQ or

389
00:22:10,000 --> 00:22:12,680
whatever it is.
Are they paying?

390
00:22:12,680 --> 00:22:15,080
Twice as much money because it's
the government?

391
00:22:15,160 --> 00:22:18,080
Like are they charged more money
automatically because it's the

392
00:22:18,080 --> 00:22:22,080
government sometimes?
Yes, but it's obvious.

393
00:22:22,360 --> 00:22:25,400
But we, we in Quebec province,
we have regulations where you

394
00:22:25,400 --> 00:22:27,600
need to have at least three
quote quotes.

395
00:22:28,120 --> 00:22:31,880
So one of the three is always
discarded right away, either too

396
00:22:31,880 --> 00:22:34,760
low, either too high, either,
you know, yeah, yeah.

397
00:22:35,080 --> 00:22:39,680
And then you choose.
So I'll say yes and no here.

398
00:22:40,520 --> 00:22:41,280
Not.
Really.

399
00:22:41,360 --> 00:22:45,320
But The thing is the government
can specify super high end

400
00:22:45,320 --> 00:22:47,720
product.
Because they want to have.

401
00:22:47,720 --> 00:22:51,360
Reliability, when you're having
the judge that is seating right

402
00:22:51,360 --> 00:22:55,560
now, it's not the time for the
DSP to, well, you're.

403
00:22:55,560 --> 00:22:57,880
Right.
But the other thing is because I

404
00:22:57,880 --> 00:23:00,880
think there's private companies
that have the same desire, the

405
00:23:00,880 --> 00:23:05,080
same want the government, you've
got a bunch of bureaucrats who

406
00:23:05,080 --> 00:23:06,480
are spending someone else's
money.

407
00:23:06,880 --> 00:23:09,400
You know, they're spending
taxpayer money, so they don't

408
00:23:09,400 --> 00:23:10,760
care.
Well, as an.

409
00:23:10,760 --> 00:23:14,560
Example here, all those in
Quebec province, all of those

410
00:23:14,680 --> 00:23:17,640
court session are public.
You can assist if you want to,

411
00:23:17,720 --> 00:23:22,920
yeah.
And they have to be able to

412
00:23:22,960 --> 00:23:29,200
offer this court to only
physically attending person.

413
00:23:29,280 --> 00:23:32,280
They are not allowed to share it
onto the Internet, the cloud or

414
00:23:32,280 --> 00:23:34,800
whatever it is.
Yeah, they want to assist, just

415
00:23:34,800 --> 00:23:38,800
move and come in.
But sometimes the translator or

416
00:23:38,800 --> 00:23:44,360
the, I don't know, maybe the the
testimony is coming from a jail,

417
00:23:44,360 --> 00:23:47,560
another courthouse is elsewhere,
another country and stuff like

418
00:23:47,560 --> 00:23:49,640
that.
So they needed to have the Cisco

419
00:23:49,640 --> 00:23:51,040
codec system.
Yeah.

420
00:23:51,680 --> 00:23:54,320
So.
This is something funny because

421
00:23:54,320 --> 00:23:58,200
you you're have by law to use
these guys because it's

422
00:23:58,200 --> 00:24:00,520
encrypted both ways.
Yeah, I see.

423
00:24:00,720 --> 00:24:02,840
Yeah, so now.
They're for all the products

424
00:24:02,840 --> 00:24:07,720
you're using with this
technology has to be matching,

425
00:24:08,520 --> 00:24:10,440
whereas now you can.
Probably get the same thing out

426
00:24:10,440 --> 00:24:14,280
of like a free messenger, you
know like WhatsApp or something

427
00:24:14,280 --> 00:24:16,720
is is encrypted both directions
for example.

428
00:24:16,720 --> 00:24:18,720
Well, these.
Days they're allowed to use

429
00:24:18,720 --> 00:24:20,400
teams.
They were not back then, right?

430
00:24:20,480 --> 00:24:23,240
Yeah, yeah.
But you know, this is only the.

431
00:24:24,280 --> 00:24:27,400
I don't know what's the name of
the I'm sorry to to say it like

432
00:24:27,400 --> 00:24:30,480
that, but the lady in front of
the judge, the.

433
00:24:30,480 --> 00:24:32,240
Lady in front of the judge, just
the.

434
00:24:32,400 --> 00:24:35,280
Kind of secretary of the court
while it's it's yeah, the.

435
00:24:35,560 --> 00:24:37,560
The clerk?
Yeah, the clerk.

436
00:24:37,560 --> 00:24:38,960
Clerk of the court.
I think it's the clerk.

437
00:24:39,040 --> 00:24:41,440
Yeah, she was the.
One with the Chris Truong

438
00:24:41,800 --> 00:24:44,320
screen.
Oh, really?

439
00:24:44,800 --> 00:24:46,360
Yeah.
So that's interesting.

440
00:24:46,760 --> 00:24:48,800
So.
While the court session is

441
00:24:48,800 --> 00:24:53,080
ongoing, she was handling the AV
side of it for the recording.

442
00:24:53,080 --> 00:24:54,880
That's crazy.
For the audio.

443
00:24:55,200 --> 00:24:58,720
Translation, and it has to be
programmed in a way where it's

444
00:24:58,720 --> 00:25:01,600
simple enough for, of course.
Yeah, to do her job.

445
00:25:01,800 --> 00:25:04,840
And activate the audio room.
So that's where the challenge

446
00:25:04,840 --> 00:25:06,080
was.
Yeah, well.

447
00:25:06,400 --> 00:25:09,720
Making complicated things isn't
that hard.

448
00:25:10,040 --> 00:25:13,320
Making complicated things easy
is where it gets hard.

449
00:25:14,080 --> 00:25:15,960
Bingo.
That's the hard.

450
00:25:16,000 --> 00:25:19,600
It's the user interface side of
it that gets very complicated.

451
00:25:19,600 --> 00:25:21,960
That's where it's used this
sentence.

452
00:25:21,960 --> 00:25:23,960
Later on today as well.
Oh hell yeah, you'll see.

453
00:25:24,080 --> 00:25:25,400
You'll trust me.
I I.

454
00:25:25,800 --> 00:25:29,320
I deal with it every day in my
own company because we're

455
00:25:29,320 --> 00:25:33,720
building technology every day in
my own company to make the user

456
00:25:33,720 --> 00:25:37,720
experience better.
And it's really easy for people

457
00:25:37,720 --> 00:25:41,000
to get out of control and to
over engineer and over

458
00:25:41,000 --> 00:25:44,160
complicate things.
And but you have to, if you're

459
00:25:44,160 --> 00:25:47,360
going to do that, you then have
to create an interface to take

460
00:25:47,360 --> 00:25:51,520
it back to the user in a very,
very simple, understandable way.

461
00:25:51,720 --> 00:25:53,360
Otherwise you're causing
yourself help.

462
00:25:54,320 --> 00:25:57,560
It's a version of help for sure.
Now that's and you know.

463
00:25:57,760 --> 00:25:59,760
One-on-one, everybody can be
smart.

464
00:25:59,760 --> 00:26:02,360
If you take your time and you
want to learn, you're going to

465
00:26:02,360 --> 00:26:05,600
be smart.
But in a crowd, in an emergency,

466
00:26:05,600 --> 00:26:08,720
in a situation where we're only
for two hours, everybody is

467
00:26:08,720 --> 00:26:10,120
dumb.
You know, it's like you're

468
00:26:10,120 --> 00:26:10,880
right.
Just making sense.

469
00:26:10,880 --> 00:26:12,240
No and.
That's our user base.

470
00:26:12,240 --> 00:26:13,680
I'm not saying our user base is
dumb.

471
00:26:13,680 --> 00:26:17,080
What I'm saying is that range is
our user base for, for my

472
00:26:17,080 --> 00:26:19,880
company gear source.
You know, we have guys like you

473
00:26:19,880 --> 00:26:22,280
who will come on our site and
they know what they're doing.

474
00:26:22,280 --> 00:26:24,640
They know exactly what buttons
are going to do.

475
00:26:24,640 --> 00:26:27,920
And they they're not nervous by
the technology that's in front

476
00:26:27,920 --> 00:26:30,880
of them.
But then we might have a pastor

477
00:26:30,880 --> 00:26:34,440
from a church in some small town
who's buying new video projector

478
00:26:34,440 --> 00:26:37,640
for his church.
And this is a very different

479
00:26:37,640 --> 00:26:40,840
client, and we need to be able
to serve both of those equally.

480
00:26:41,200 --> 00:26:46,880
So I've always said making
complicated things is easy.

481
00:26:46,880 --> 00:26:50,040
Making complicated things easy
is really hard.

482
00:26:50,600 --> 00:26:53,920
And you know, it's very true.
It's very, very true.

483
00:26:54,400 --> 00:26:57,360
So I mean so then.
After really cool.

484
00:26:57,480 --> 00:26:59,680
Really cool experience though.
I mean, it is.

485
00:26:59,680 --> 00:27:00,880
It is, yeah.
Very.

486
00:27:00,880 --> 00:27:04,240
Cool experience, three years.
Three years I quit and then I

487
00:27:04,240 --> 00:27:05,960
have I could see it getting.
Boring.

488
00:27:06,280 --> 00:27:08,800
Yeah, I could see it getting
very boring when you.

489
00:27:08,800 --> 00:27:12,640
Are out from the show business
industry the the the business

490
00:27:12,760 --> 00:27:16,200
governmental job too slow, yeah.
Yeah.

491
00:27:16,880 --> 00:27:18,600
Well.
And it's just it's more of the

492
00:27:18,600 --> 00:27:20,080
same.
It's more of the same.

493
00:27:20,080 --> 00:27:22,720
It's more of the same.
You know, it gets boring even

494
00:27:22,720 --> 00:27:25,280
if, you know, your first day was
really exciting because you were

495
00:27:25,280 --> 00:27:27,960
putting in these courtroom
systems that, like you said,

496
00:27:27,960 --> 00:27:29,640
same gear but different
challenges.

497
00:27:29,880 --> 00:27:33,080
Yeah.
And but after a while, it's the

498
00:27:33,080 --> 00:27:36,240
same courtrooms, you know.
OK, this one square instead of

499
00:27:36,240 --> 00:27:38,800
rectangular.
Oh, let's change the system, you

500
00:27:38,800 --> 00:27:41,720
know, But other than that, like,
is it 4 speakers?

501
00:27:41,720 --> 00:27:44,640
Is it 3 speakers?
Is it, you know, two cameras, 1

502
00:27:44,640 --> 00:27:48,360
camera like funny enough?
I felt like it was on tour

503
00:27:48,440 --> 00:27:51,760
because I was in charge of the
34 courthouses.

504
00:27:51,760 --> 00:27:54,440
Oh Jesus was always on the road.
Wow.

505
00:27:54,760 --> 00:27:56,520
With my team.
I mean, not myself, but the

506
00:27:56,520 --> 00:27:58,840
team.
We were responsible for these

507
00:27:58,840 --> 00:28:01,560
two wild houses.
So you're just out from a

508
00:28:01,680 --> 00:28:04,360
worldwide tour and you go back
on tour locally.

509
00:28:04,360 --> 00:28:06,360
It's like, yeah, come on, I'm
tired, but you're.

510
00:28:06,800 --> 00:28:09,680
You know, I hate to downplay it,
but you're a glorified IT guy

511
00:28:09,680 --> 00:28:11,680
basically right at that point,
like.

512
00:28:12,760 --> 00:28:15,680
Well, with a technically
technical level of course.

513
00:28:15,960 --> 00:28:19,600
Very technical IT, yeah, yeah.
I mean, I know some really smart

514
00:28:19,600 --> 00:28:23,000
IT guys by the way.
So you know that that like

515
00:28:23,160 --> 00:28:28,960
create wireless systems for race
tracks for an A Formula One race

516
00:28:28,960 --> 00:28:31,160
or things like that.
You know, I mean, this is an IT

517
00:28:31,200 --> 00:28:35,720
guy with a very specific set of
knowledge that not a lot of

518
00:28:35,720 --> 00:28:38,160
people can do.
Well, they will be.

519
00:28:38,160 --> 00:28:42,200
Engineering and they will be
technically installing all this

520
00:28:42,440 --> 00:28:44,600
if I may be.
Yes, yes, exactly.

521
00:28:45,040 --> 00:28:48,680
And I think around that time,
like when you left there is when

522
00:28:48,680 --> 00:28:51,040
you started your company, right?
It is, yeah.

523
00:28:51,120 --> 00:28:54,080
Yeah.
So what what created that like

524
00:28:54,080 --> 00:28:58,480
just, you know, I think it's
time or was there a specific I

525
00:28:58,480 --> 00:28:59,360
got bored.
Too.

526
00:28:59,560 --> 00:29:03,280
I mean, I had big projects as a
technical director later on with

527
00:29:03,280 --> 00:29:05,280
certain Soleiman factory and
stuff like that.

528
00:29:05,360 --> 00:29:07,600
Yeah.
You know, all these companies

529
00:29:07,880 --> 00:29:12,880
are having unity where they are
trying to get the wow effect.

530
00:29:13,440 --> 00:29:16,000
What's going to be next?
Yeah, the client and the

531
00:29:16,000 --> 00:29:20,160
spectators are more and more
hard to impress nowaday.

532
00:29:20,360 --> 00:29:22,680
Yeah.
So what's next?

533
00:29:22,680 --> 00:29:25,000
What's the brightest idea that
no one had?

534
00:29:25,000 --> 00:29:27,640
And so and, you know, as a
technical director, I was facing

535
00:29:27,640 --> 00:29:33,240
the challenge to find out how to
realize those new ideas, how to

536
00:29:33,240 --> 00:29:34,960
method realize it.
Yeah.

537
00:29:34,960 --> 00:29:39,640
So it was not an off the shelf
interactivity product.

538
00:29:40,000 --> 00:29:44,160
So how do we make it happen?
And in Montreal I was struggling

539
00:29:44,160 --> 00:29:49,800
a lot to find a company that can
build electronic component and

540
00:29:49,800 --> 00:29:54,120
or technology and or specific
effect and interesting.

541
00:29:54,520 --> 00:29:56,400
So you became a specialist in
that field?

542
00:29:56,400 --> 00:30:02,280
Basically yes.
So I designed electronic, custom

543
00:30:02,280 --> 00:30:06,680
electronic products,
interactivity, the core

544
00:30:06,680 --> 00:30:10,960
integration, motorization,
network automation, stuff like

545
00:30:10,960 --> 00:30:12,120
that.
So like Cirque?

546
00:30:12,120 --> 00:30:16,440
Du Soleil, somebody there comes
to you and says, Sebastian,

547
00:30:16,440 --> 00:30:21,280
we're looking to do this new gag
and here's what we need.

548
00:30:21,280 --> 00:30:24,640
Is this something you can do?
And yes, you say yes.

549
00:30:24,640 --> 00:30:27,880
And then you go and design this
product and hand it to them and

550
00:30:28,880 --> 00:30:31,880
you know these big.
Companies such as Moment Factory

551
00:30:31,880 --> 00:30:36,480
or a Tate think, well, whatever.
Yeah, usually they have their

552
00:30:36,480 --> 00:30:39,280
own internal staff that are
fully capable of doing it.

553
00:30:39,520 --> 00:30:41,040
Yeah.
But sometimes they are

554
00:30:41,080 --> 00:30:43,440
outsourcing toward my company.
Yeah.

555
00:30:43,960 --> 00:30:49,240
We're not competing.
We're more or less helping each

556
00:30:49,240 --> 00:30:51,680
other in sort of a way.
Whenever you need help, I'm

557
00:30:51,680 --> 00:30:54,240
here.
Whenever they don't, they can do

558
00:30:54,240 --> 00:30:58,400
it on their own, but they are
encouraging this industry where

559
00:30:58,520 --> 00:31:01,120
creating all the things,
something unique.

560
00:31:01,840 --> 00:31:04,360
It's fun.
And when you present something

561
00:31:04,360 --> 00:31:07,280
to the public that they never
saw, everybody's like, wow, can

562
00:31:07,280 --> 00:31:10,600
you recall the first light show
with drones?

563
00:31:12,800 --> 00:31:15,120
The first. 1.
Yeah, well.

564
00:31:15,120 --> 00:31:16,760
Exactly.
So like everybody was looking

565
00:31:16,760 --> 00:31:18,320
up.
So wow, we never saw that.

566
00:31:18,320 --> 00:31:21,560
So that's the wow, you know.
Yeah, Celine.

567
00:31:21,560 --> 00:31:23,000
Was.
Celine, the first one.

568
00:31:23,000 --> 00:31:24,560
Because that's the first one I
remember.

569
00:31:24,960 --> 00:31:25,640
I don't.
I don't.

570
00:31:25,800 --> 00:31:28,440
Remember either I was just, I
was just mentioning that the

571
00:31:28,440 --> 00:31:32,480
first drone light show was a
premiere, basically, Yeah.

572
00:31:32,480 --> 00:31:36,160
So that was a new thing.
So what is the new flavour now?

573
00:31:36,160 --> 00:31:37,600
Right.
Well.

574
00:31:37,600 --> 00:31:44,080
In our industry, I think more so
than most that I can think of is

575
00:31:44,080 --> 00:31:46,600
always breaking things.
Like I know this is the

576
00:31:46,600 --> 00:31:49,680
traditional way of doing it, but
we want to do this for the wow

577
00:31:49,680 --> 00:31:51,280
effect.
Again, like you said, of course.

578
00:31:51,520 --> 00:31:54,800
And so our industry is always
coming up with things like that.

579
00:31:54,800 --> 00:31:57,840
And Tate, you know, you just
mentioned they're a very special

580
00:31:57,840 --> 00:32:01,040
company because they take it to
extremes with, you know, big

581
00:32:01,040 --> 00:32:04,080
motorized systems that move
things around the building or

582
00:32:04,080 --> 00:32:07,720
the stadium or whatever.
And it all starts with someone's

583
00:32:07,720 --> 00:32:11,560
crazy idea, you know, and I, I
had, I had Dan Brown.

584
00:32:11,600 --> 00:32:14,960
I, I don't know if you know who
he is, but he, he was for years,

585
00:32:14,960 --> 00:32:18,240
he was the production manager
for Metallica and now I think

586
00:32:18,240 --> 00:32:22,240
his title is like creative
director or something like that.

587
00:32:22,240 --> 00:32:27,320
But OK, so you know, the band
and him, they all decide, OK,

588
00:32:27,320 --> 00:32:30,840
we're going to do a stadium
tour, but we want to do it in

589
00:32:30,840 --> 00:32:34,600
the round and a stadium tour in
the round has never been done.

590
00:32:34,600 --> 00:32:38,240
So how do we do an in the round
stadium tour?

591
00:32:38,240 --> 00:32:40,640
Because obviously, you know, you
don't have a grid above you.

592
00:32:40,640 --> 00:32:44,160
There's nothing to hang lights
or sound or anything from What

593
00:32:44,160 --> 00:32:47,320
are we going to do?
And so he came up with this idea

594
00:32:47,320 --> 00:32:49,400
of these towers.
And I don't know if you've seen

595
00:32:49,400 --> 00:32:52,440
any pictures or anything.
I'm actually going to I'm going

596
00:32:52,440 --> 00:32:55,080
to Edmonton this week tomorrow
to see the show.

597
00:32:56,400 --> 00:33:00,200
But, you know, they came up with
these towers and went to Tate

598
00:33:00,200 --> 00:33:03,800
and said, OK, we've got this
crazy idea, you know, and Tate

599
00:33:03,800 --> 00:33:06,960
has such an incredible team for
going, Yep, we can do that.

600
00:33:06,960 --> 00:33:10,040
And they figure it out and they
build these things and off they

601
00:33:10,040 --> 00:33:12,840
go, you know, and they're
they're, they go in and out

602
00:33:12,840 --> 00:33:14,920
easy.
They're safe, you know, they're

603
00:33:14,920 --> 00:33:19,160
they're, they do what they're
supposed to do safely.

604
00:33:19,160 --> 00:33:21,560
What do I like about?
This show business industry, we

605
00:33:21,560 --> 00:33:24,680
can be as crazy as the idea is
somebody.

606
00:33:24,680 --> 00:33:27,200
Finds a way to do it safely.
Safely.

607
00:33:27,200 --> 00:33:27,520
Yeah.
And.

608
00:33:27,600 --> 00:33:30,320
And you know, you're not going
to kill any audience members and

609
00:33:30,320 --> 00:33:31,600
you're not going to kill your
crew.

610
00:33:31,680 --> 00:33:33,200
Have to put it in and out every
day.

611
00:33:33,720 --> 00:33:37,920
So no, I love that stuff.
So yeah, first of all, I see

612
00:33:37,920 --> 00:33:39,280
events.
What's the IC mean?

613
00:33:40,720 --> 00:33:44,520
Well, add several things.
First of all, it sounds like I

614
00:33:44,520 --> 00:33:49,760
see like French it's called.
So it just sounds like I see, I

615
00:33:49,800 --> 00:33:51,040
see events.
Yeah, I get it.

616
00:33:51,240 --> 00:33:54,360
That's kind.
Of a wink to integrated circuits

617
00:33:55,080 --> 00:34:03,120
with a chip, the invisible that
is concrete OK.

618
00:34:03,240 --> 00:34:05,920
There's a.
Funny way to juggle around.

619
00:34:05,920 --> 00:34:08,199
Yeah.
Or innovation and creativity.

620
00:34:08,199 --> 00:34:10,000
There's, I don't know this.
I'm not really.

621
00:34:10,000 --> 00:34:11,560
It sounds like maybe you drink.
A lot.

622
00:34:12,679 --> 00:34:14,480
Sometimes.
Sometimes just joking.

623
00:34:15,000 --> 00:34:16,800
No, I mean.
It's very creative.

624
00:34:16,800 --> 00:34:18,360
It's very.
Well, even just I just see

625
00:34:18,360 --> 00:34:21,440
events is I I didn't get it
right away, but of course, as

626
00:34:21,440 --> 00:34:24,040
soon as you say it, I'm like,
duh, that makes so much sense.

627
00:34:24,639 --> 00:34:28,840
Well, I couldn't.
Make up my mind on on what words

628
00:34:28,840 --> 00:34:30,800
to be used.
So yeah, I see, I see.

629
00:34:30,800 --> 00:34:34,960
Just yeah, yeah, no, it's.
Good so but I see events is not

630
00:34:34,960 --> 00:34:37,960
like it's not a rental company
it's not a lighting company it's

631
00:34:37,960 --> 00:34:40,719
not a sound company necessarily
right no, we're.

632
00:34:40,840 --> 00:34:44,239
I mean all of the above, if I
may put it that way, because we

633
00:34:44,239 --> 00:34:48,400
are a company that is designing
and creating custom electronic

634
00:34:48,400 --> 00:34:52,360
product for show business,
industry museum.

635
00:34:52,520 --> 00:34:56,480
So we're doing temporary,
permanent, we're doing

636
00:34:56,480 --> 00:34:58,360
international, local and stuff
like that.

637
00:34:58,360 --> 00:35:00,800
But usually we're doing custom
stuff.

638
00:35:00,800 --> 00:35:05,000
It's an excellent.
It's an excellent idea and

639
00:35:05,480 --> 00:35:08,360
obviously there's a big need.
And I'm sure, you know, City

640
00:35:08,360 --> 00:35:10,040
Theatrical out of New York, of
course.

641
00:35:10,160 --> 00:35:12,560
Yeah.
So City Theatrical did that for

642
00:35:12,840 --> 00:35:16,800
God knows how long in in the
theater business primarily.

643
00:35:16,800 --> 00:35:20,400
But you know, like when, for
example, color kinetics came out

644
00:35:20,400 --> 00:35:23,640
with the color blast, suddenly
people said, but we need barn

645
00:35:23,640 --> 00:35:26,240
doors, we need snoots, we need
all these things.

646
00:35:26,240 --> 00:35:29,120
We need an egg supplies we need.
Yeah, Power special.

647
00:35:29,120 --> 00:35:30,960
Touring power supplies and
things.

648
00:35:31,600 --> 00:35:36,280
And so, you know, I think it's
similar to Apple makes the

649
00:35:36,280 --> 00:35:40,160
iPhone and now you've got all
these app developers who make

650
00:35:40,160 --> 00:35:42,120
the iPhone into something really
cool.

651
00:35:42,560 --> 00:35:47,160
And so somebody could make a
product and you find solutions

652
00:35:47,160 --> 00:35:48,640
to make that product even
better.

653
00:35:48,880 --> 00:35:53,720
And I love that idea because
small companies with smart

654
00:35:53,720 --> 00:35:56,160
people, I think can move the
world.

655
00:35:56,160 --> 00:35:59,960
I think you can, you can make
changes that big companies can't

656
00:35:59,960 --> 00:36:02,920
because, you know, it's like a,
it's like you're a, you're a

657
00:36:02,920 --> 00:36:06,680
little jet ski or a speedboat.
They're a big ship and it takes

658
00:36:06,680 --> 00:36:10,360
them half a day to turn around.
It takes you 2 seconds to turn

659
00:36:10,360 --> 00:36:12,440
around, right?
Yeah, let's take a.

660
00:36:12,440 --> 00:36:17,040
Big company, okay, any of big
company, let's say I don't know

661
00:36:17,040 --> 00:36:20,440
moment factory they are on, I
don't know 100 project at the

662
00:36:20,440 --> 00:36:22,800
same time.
Yeah, so even if you're smart

663
00:36:22,840 --> 00:36:28,360
and have a lot of relevant
engineer people and can you take

664
00:36:28,400 --> 00:36:33,160
a team of three guys and say you
are not doing anything else than

665
00:36:33,360 --> 00:36:37,720
this for the next two months?
Well, not really.

666
00:36:37,720 --> 00:36:43,000
So basically sometimes they are
outsourcing a specific project

667
00:36:43,440 --> 00:36:46,680
to us.
You know, it was an example

668
00:36:46,680 --> 00:36:48,320
here, but it's a great.
Example.

669
00:36:48,680 --> 00:36:51,640
When we got a mandate, we have
to deliver it.

670
00:36:51,640 --> 00:36:56,000
So we are handling this part
while the big client is doing.

671
00:36:56,640 --> 00:36:58,680
I love it at the same time.
Yeah, so I.

672
00:36:58,680 --> 00:36:59,560
Love it.
I love it.

673
00:36:59,600 --> 00:37:00,960
Yeah.
I think it's a great.

674
00:37:01,160 --> 00:37:05,840
You know, when I started my
company, Gear Source, I, I had

675
00:37:05,840 --> 00:37:08,920
read a story by a guy named Seth
Godin.

676
00:37:09,360 --> 00:37:13,680
And Seth Godin's like an
Internet, one of The Pioneers of

677
00:37:13,680 --> 00:37:16,360
Internet marketing and stuff.
Very smart guy, wrote a lot of

678
00:37:16,360 --> 00:37:22,120
books and stuff, but he told a
story about a particular there's

679
00:37:22,120 --> 00:37:26,240
a like hippopotamus in Africa or
wherever will sit with their

680
00:37:26,240 --> 00:37:28,760
mouth open, and there's a
particular little bird that

681
00:37:28,760 --> 00:37:32,320
flies inside his mouth and eats
all the shit off his teeth.

682
00:37:33,320 --> 00:37:36,000
He cleans the hippopotamus, his
teeth basically.

683
00:37:36,440 --> 00:37:40,240
And the moral of the story is
you should be that bird because

684
00:37:40,440 --> 00:37:44,000
not only are you you making the
hippopotamus happy and solving a

685
00:37:44,000 --> 00:37:47,640
problem for them, but guess who
gets fed from it?

686
00:37:47,640 --> 00:37:50,240
You know, you get all your food
from the hippopotamus.

687
00:37:50,240 --> 00:37:53,040
And it's kind of disgusting that
I'm eating food out of the, but

688
00:37:53,040 --> 00:37:54,760
it's a good.
Example too because it's

689
00:37:54,760 --> 00:37:58,160
benefits both yes so he.
Says be that bird.

690
00:37:58,400 --> 00:38:01,400
And so when I created gear
source, that's what I that's

691
00:38:01,400 --> 00:38:03,480
what I wanted to do.
I wanted to be that bird for

692
00:38:03,480 --> 00:38:05,880
larger companies, solving
problems for these larger

693
00:38:05,880 --> 00:38:09,160
companies.
And each company, they're paying

694
00:38:09,160 --> 00:38:12,440
you what to you is a great piece
of money.

695
00:38:12,440 --> 00:38:14,880
You know, like they pay you
$10,000 to create this

696
00:38:14,880 --> 00:38:17,080
electronic thing for them.
It's nothing.

697
00:38:17,360 --> 00:38:20,400
You know, the budget for this
show might be two million and

698
00:38:20,400 --> 00:38:23,800
they're paying you 10,000 to
create this little wow effect

699
00:38:23,800 --> 00:38:27,000
for them.
And so I love what you're doing.

700
00:38:27,000 --> 00:38:29,000
I think it's a great business,
the 11.

701
00:38:29,000 --> 00:38:32,720
Thing that I just learned from
years now is is how we are

702
00:38:32,720 --> 00:38:35,920
always on the edge of the new
technology because the clients

703
00:38:35,920 --> 00:38:39,640
are always coming with new thing
new needs new demand yeah new

704
00:38:39,640 --> 00:38:43,440
gear new tech so we always have
to learn so we have a small team

705
00:38:43,440 --> 00:38:47,760
here that is always on the edge
of what's coming next it's so

706
00:38:47,840 --> 00:38:50,480
true do it and use it yeah so
we're having a lot of fun

707
00:38:50,480 --> 00:38:53,480
basically well and our.
Industry, you know, it starts

708
00:38:53,480 --> 00:38:58,160
with the artists because it is
you know if if Beyoncé is.

709
00:38:59,200 --> 00:39:00,720
If Beyoncé's out.
Touring.

710
00:39:01,040 --> 00:39:03,200
And Taylor Swift is about to go
on tour.

711
00:39:03,560 --> 00:39:05,920
She's going to tell her creative
team.

712
00:39:05,920 --> 00:39:07,760
I want it to be cooler than
Beyoncé.

713
00:39:08,200 --> 00:39:13,920
You know, Beyoncé had 75 trucks.
I want 90 trucks, you know, or

714
00:39:13,920 --> 00:39:17,000
whatever, whatever.
Like they always want to outdo

715
00:39:17,000 --> 00:39:19,440
and they're pop stars and they
have huge budgets.

716
00:39:19,480 --> 00:39:22,280
So you say yes, and you find a
way to do it right.

717
00:39:22,760 --> 00:39:27,160
And so it all starts with a
seed, and the seed often comes

718
00:39:27,160 --> 00:39:31,440
from the artist who wants to
outdo the last artist who did

719
00:39:31,440 --> 00:39:33,360
something.
You know, if they flew drones

720
00:39:33,360 --> 00:39:37,520
over the stage, I want to, you
know, fly live birds over the

721
00:39:37,520 --> 00:39:39,760
stage with lights strapped to
their head or something.

722
00:39:39,760 --> 00:39:41,920
You know, like, that's the next
one.

723
00:39:41,920 --> 00:39:44,920
Yeah, whatever it.
Is they want to outdo the last

724
00:39:44,920 --> 00:39:47,800
one.
And so we're constantly pushing

725
00:39:47,800 --> 00:39:50,320
the envelope.
And you know, my only fear is

726
00:39:50,320 --> 00:39:54,720
that sometimes infrastructure
doesn't keep up with with this.

727
00:39:54,720 --> 00:39:58,200
And you know, it's like, for
example, I'm from Calgary, I

728
00:39:58,200 --> 00:40:00,840
live in South Florida, but I'm
from Calgary and I, I'm now

729
00:40:00,840 --> 00:40:03,440
currently in, I have a house in
the mountains in the Rocky

730
00:40:03,440 --> 00:40:05,480
Mountains in.
Do you know where Banff is?

731
00:40:06,040 --> 00:40:10,240
Yeah, yeah.
So I'm I'm near Banff and so.

732
00:40:12,320 --> 00:40:16,680
You know, Calgary used to be the
hot place for bands to stop when

733
00:40:16,680 --> 00:40:18,280
they were on tour of Canada,
right?

734
00:40:18,560 --> 00:40:22,160
It was usually, you know,
Montreal, maybe Halifax or

735
00:40:22,160 --> 00:40:24,200
something.
Montreal, Toronto, Toronto.

736
00:40:24,640 --> 00:40:31,000
Yeah, maybe Winnipeg if if it
was a smaller band, Calgary and

737
00:40:31,000 --> 00:40:32,960
Vancouver.
But sometimes it was just

738
00:40:33,080 --> 00:40:35,040
Montreal, Toronto, Calgary and
Vancouver.

739
00:40:35,720 --> 00:40:37,880
Well, now Calgary's not even in
the picture anymore.

740
00:40:37,880 --> 00:40:40,920
You got to go to Edmonton to see
most concerts because the Saddle

741
00:40:40,920 --> 00:40:44,600
Dome roof doesn't hold most of
these grids that are coming

742
00:40:44,600 --> 00:40:47,120
through anymore because they're
so much heavier than they used

743
00:40:47,120 --> 00:40:51,520
to be.
And so you know the video.

744
00:40:51,520 --> 00:40:54,800
Wall for this well.
That's the thing.

745
00:40:54,800 --> 00:40:58,280
And you know, I mean, even when
they built the saddle Dome, the

746
00:40:58,360 --> 00:41:00,960
sound system was sitting on the
stage or on the ground.

747
00:41:00,960 --> 00:41:04,160
It wasn't flown, you know.
So you've got a sound system,

748
00:41:04,160 --> 00:41:09,160
you've got a huge lighting rig
that instead of 1000 park hands,

749
00:41:09,160 --> 00:41:12,840
it's 1000 moving lights.
Now you've got a huge LED screen

750
00:41:12,840 --> 00:41:15,760
hanging from the back wall where
it used to be video projectors

751
00:41:16,040 --> 00:41:19,800
and it was just a screen hanging
on the, on the from the trust.

752
00:41:20,160 --> 00:41:24,920
So, you know, it like I worry
that the infrastructure isn't

753
00:41:24,920 --> 00:41:28,960
keeping up quite as fast as as
the as the technology or as the

754
00:41:28,960 --> 00:41:31,360
size of these shows is growing
because they're growing

755
00:41:31,400 --> 00:41:35,400
enormous.
Yeah, they have many version of

756
00:41:35,400 --> 00:41:37,120
the same show usually.
But you're right.

757
00:41:37,120 --> 00:41:40,680
I mean, this is always really
related to what the, you know,

758
00:41:40,680 --> 00:41:43,040
the ceiling or the trucks or a
team can do.

759
00:41:43,040 --> 00:41:47,200
And with this kind of impact,
they're trying to reach out.

760
00:41:48,520 --> 00:41:51,240
LED.
Wall is kind of a big deal now.

761
00:41:51,280 --> 00:41:55,000
I mean mainly the power
consummation before was for

762
00:41:55,000 --> 00:41:57,840
lighting.
Now there's a kind of a lighting

763
00:41:57,840 --> 00:41:59,600
and video that are having the
same.

764
00:42:00,560 --> 00:42:02,560
Yeah, it's really funny.
No, it's it's.

765
00:42:02,560 --> 00:42:07,400
Completely true.
And so, you know, I mean, so I

766
00:42:07,400 --> 00:42:11,440
think some of those changes have
forced infrastructure changes.

767
00:42:11,440 --> 00:42:14,560
So I think a lot of the arenas
that are being built now are

768
00:42:14,560 --> 00:42:17,560
hiring engineers who understand
the needs of those.

769
00:42:17,560 --> 00:42:20,040
Like they go and talk to Live
Nation or they talk to

770
00:42:20,040 --> 00:42:24,040
consultants who who know that
these rigs just keep getting

771
00:42:24,040 --> 00:42:26,760
bigger and bigger.
Yeah, so, yeah.

772
00:42:27,480 --> 00:42:31,560
And.
You're having here a point where

773
00:42:31,560 --> 00:42:36,280
I'm gonna be using this last
example just to present a kind

774
00:42:36,280 --> 00:42:39,000
of a state of mind where my
company stands, where both

775
00:42:39,000 --> 00:42:41,640
companies stands.
Basically, show business

776
00:42:41,640 --> 00:42:46,280
industries is always using, I'm
not gonna be stealing because

777
00:42:46,280 --> 00:42:49,240
we're not stealing anything, but
we're using technologies from

778
00:42:49,280 --> 00:42:52,040
elsewhere such as network
switches from Cisco.

779
00:42:52,200 --> 00:42:55,160
Of course, Cisco didn't invented
network switches for show

780
00:42:55,240 --> 00:42:56,320
business.
We're using it.

781
00:42:56,520 --> 00:43:00,480
Yeah, like rigging, mortar and
hoist that haven't been designed

782
00:43:00,480 --> 00:43:02,280
for show business, No.
You know.

783
00:43:02,280 --> 00:43:05,480
How we carry those lamps?
It's a meat rack.

784
00:43:05,720 --> 00:43:09,760
Yeah, well, meat rack.
Where do you think Jack came?

785
00:43:09,760 --> 00:43:12,640
From Yeah, exactly.
So basically we're using

786
00:43:12,640 --> 00:43:17,240
technology LEDLED lighting
source were invented by Philips,

787
00:43:17,240 --> 00:43:20,040
not necessarily for show
business, right, right.

788
00:43:20,200 --> 00:43:23,480
So, so this is a kind of a funny
way where everything that we

789
00:43:23,480 --> 00:43:28,280
invent in the show business
never go back to the consumer.

790
00:43:28,520 --> 00:43:30,200
That's funny.
It's true.

791
00:43:30,200 --> 00:43:33,400
Like like.
If all of those great ideas were

792
00:43:33,400 --> 00:43:35,920
were only good for two hours of
show.

793
00:43:37,000 --> 00:43:38,200
Nothing can.
Come out of there.

794
00:43:38,960 --> 00:43:40,400
That's true.
That's a good point.

795
00:43:40,520 --> 00:43:43,640
That's a kind.
Of a weird behavior and that's

796
00:43:43,640 --> 00:43:46,240
why I decided to move it around,
yeah.

797
00:43:46,640 --> 00:43:49,800
No, I like it.
I, I, I honestly, I love, I

798
00:43:49,800 --> 00:43:52,120
think you're in a very good
place in that business,

799
00:43:52,120 --> 00:43:55,320
especially now, you know, like
we've said, where everybody's

800
00:43:55,320 --> 00:43:59,240
looking to push the envelope
even further and create the next

801
00:43:59,240 --> 00:44:02,360
cool thing or, or whatever.
And, you know, you're just

802
00:44:02,360 --> 00:44:06,560
finding ways to to sort of
bridge gaps in in those designs

803
00:44:06,560 --> 00:44:09,560
and, and make things work.
Yeah.

804
00:44:09,560 --> 00:44:13,160
So it's good and we can.
Help and elsewhere than the show

805
00:44:13,200 --> 00:44:16,920
business industry with those
technology so why not so.

806
00:44:17,400 --> 00:44:22,200
You know, I'm very intrigued by
your, the next thing that we're

807
00:44:22,200 --> 00:44:25,160
going to talk about, which is a
company that you created called

808
00:44:25,200 --> 00:44:29,360
Devox.
And I, I want to learn all about

809
00:44:29,360 --> 00:44:32,720
this technology because I, I
know some similar technologies

810
00:44:32,720 --> 00:44:37,880
and we can talk about that.
And also, so I think this will

811
00:44:37,880 --> 00:44:40,520
kind of bridge us in a whole
bunch of different directions.

812
00:44:40,840 --> 00:44:46,880
So first, maybe if you can tell
me what is D Vox, you know, in

813
00:44:46,880 --> 00:44:50,200
in layman's terms and sort of
how it happened.

814
00:44:51,400 --> 00:44:52,280
Or why?
It start.

815
00:44:52,280 --> 00:44:58,120
With this brief, exactly brief
history, back in 2015, OK, I was

816
00:44:58,120 --> 00:45:01,080
technical director of a large
show in Montreal called C2

817
00:45:01,080 --> 00:45:02,760
Montreal.
It's going to be a business

818
00:45:02,760 --> 00:45:07,400
trade show B2B, a really famous
keynote speaker huge reputation

819
00:45:07,400 --> 00:45:13,240
keynote speaker, super exclusive
conference business conference

820
00:45:13,240 --> 00:45:15,880
brain dating anyways big thing
who who was.

821
00:45:15,880 --> 00:45:19,800
The keynote speaker.
I mean, over the years we had

822
00:45:19,800 --> 00:45:23,600
Francis Ford Coppola, I thought
20. 15 was a special one.

823
00:45:23,640 --> 00:45:24,720
I thought that's what you were
saying.

824
00:45:24,720 --> 00:45:26,880
No, no, no.
No, I've been part of City

825
00:45:26,880 --> 00:45:30,520
Montreal from the 1st edition,
which was in 2012.

826
00:45:30,720 --> 00:45:34,200
OK.
And the last one I was helping

827
00:45:34,200 --> 00:45:37,400
with was in 2021, I think, OK.
I see.

828
00:45:37,440 --> 00:45:39,800
OK, so anyway this is kind.
Of a roaster of keynote

829
00:45:39,800 --> 00:45:41,880
speaking.
Yeah, it's a three day.

830
00:45:41,920 --> 00:45:47,040
It was a three day event and
they kind of have an impressive

831
00:45:47,040 --> 00:45:49,800
list of keynote speakers on
several topics.

832
00:45:51,160 --> 00:45:56,080
Politicals, engineers,
university teacher, artist.

833
00:45:56,440 --> 00:45:59,440
Snoop Dogg was there, Sebastian.
Let me tell you a funny story

834
00:45:59,440 --> 00:46:03,800
quickly.
I'm a I'm a crazy junkie of

835
00:46:03,800 --> 00:46:07,240
keynote speakers.
I love keynote speakers.

836
00:46:07,240 --> 00:46:10,880
So one time at it was either LDI
or Infocom.

837
00:46:10,880 --> 00:46:14,960
I was walking from the from the
Westgate Hotel over to the

838
00:46:14,960 --> 00:46:17,440
Convention Center.
And I don't know if you

839
00:46:17,440 --> 00:46:20,880
remember, but you passed the
boardroom or the big conference,

840
00:46:20,880 --> 00:46:25,400
whatever they're called, banquet
rooms as you're going over to to

841
00:46:25,400 --> 00:46:28,520
the trade show.
And I looked inside and I saw

842
00:46:28,520 --> 00:46:30,800
people all sitting and it looked
like they were getting ready to

843
00:46:30,800 --> 00:46:33,000
have a keynote speaker up.
And I heard him being

844
00:46:33,040 --> 00:46:35,280
introduced.
So I just walked in there with

845
00:46:35,280 --> 00:46:39,400
my badge out and I found out it
was a garage door conference.

846
00:46:39,880 --> 00:46:44,560
And the keynote speaker they had
was a guy named Jack Ma, who is

847
00:46:44,560 --> 00:46:48,640
the MIT guy who did the, you
know, the movie 21.

848
00:46:49,600 --> 00:46:50,200
OK.
Yeah, yeah.

849
00:46:50,360 --> 00:46:52,600
Yeah, where they?
Were counting cards and doing

850
00:46:52,600 --> 00:46:56,800
this whole blackjack thing that
was Jack Ma and so he created a

851
00:46:56,800 --> 00:47:00,400
whole business around you know
the science of numbers basically

852
00:47:00,840 --> 00:47:06,040
and so this was really swung
around a business concept of why

853
00:47:06,040 --> 00:47:09,880
numbers are important why things
that happened in the past affect

854
00:47:09,880 --> 00:47:12,360
things that will happen in the
future and things like that.

855
00:47:12,520 --> 00:47:17,200
I sat and watched an entire like
90 minute keynote speech in a

856
00:47:17,200 --> 00:47:20,640
garage door convention because I
was just so interested in it.

857
00:47:20,640 --> 00:47:23,040
So it it worth.
It because you're always

858
00:47:23,040 --> 00:47:24,880
learning something.
I love Keynote.

859
00:47:24,880 --> 00:47:26,320
Speakers.
Oh yeah.

860
00:47:26,440 --> 00:47:29,200
And even if you don't, you
disagree with the speech, you

861
00:47:29,200 --> 00:47:31,920
have a different state of mind
to to challenge completely true

862
00:47:32,000 --> 00:47:34,200
next time you're thinking about
something.

863
00:47:34,200 --> 00:47:37,640
So it's, well, that's important.
Like even again, if you're a, if

864
00:47:37,640 --> 00:47:40,440
you're a Democrat, go listen to
a Republican speak.

865
00:47:40,440 --> 00:47:42,360
Maybe you'll learn something and
vice versa.

866
00:47:42,600 --> 00:47:44,640
Maybe you'll learn.
Maybe you'll throw up all over

867
00:47:44,640 --> 00:47:47,240
yourself and hate it, but maybe
you'll learn something.

868
00:47:47,240 --> 00:47:49,640
Who knows, you know?
So anyway, yeah, sorry for the

869
00:47:49,640 --> 00:47:51,880
sidebar there.
No, no, no, no.

870
00:47:51,880 --> 00:47:54,520
Problem.
SO yeah, so back in 2015, I was

871
00:47:54,520 --> 00:47:56,000
technical director for that
event.

872
00:47:56,440 --> 00:48:00,960
We were having 3500 guests per
day over three days of event.

873
00:48:01,440 --> 00:48:07,360
We were having two main room for
keynote speakers on the same

874
00:48:07,360 --> 00:48:11,240
site and we are French Canadian
province.

875
00:48:11,240 --> 00:48:15,400
So it was French angling English
both rooms.

876
00:48:15,640 --> 00:48:19,240
Plus we have a Chinese
delegation so we were Mandarin

877
00:48:19,240 --> 00:48:22,520
as well.
So two places on the venue.

878
00:48:22,800 --> 00:48:26,520
I was having you know, a full
schedule of keynote for three

879
00:48:26,520 --> 00:48:30,240
days in two different room where
I needed to have a translation

880
00:48:30,240 --> 00:48:32,120
for French, English and
Mandarin.

881
00:48:33,040 --> 00:48:37,440
So back in 2015 it was only
having FM transmission or

882
00:48:37,440 --> 00:48:41,760
infrared technology to carry the
signal Next up to the spectator.

883
00:48:42,120 --> 00:48:45,400
So you are you are a ticket
owner, you pay big box by the

884
00:48:45,400 --> 00:48:47,400
way to be there.
This is super exclusive things

885
00:48:47,920 --> 00:48:53,000
and you need to borrow a
dedicated piece of receiver that

886
00:48:53,000 --> 00:48:56,760
has been charged clean, whatever
in exchange of your ID card just

887
00:48:56,760 --> 00:48:59,400
because you're gonna be bringing
back and stuff like that just to

888
00:48:59,400 --> 00:49:04,440
have the instant translation.
So I said we're in 20, 2015.

889
00:49:04,440 --> 00:49:07,400
Isn't it something else better?
So is that also human?

890
00:49:07,400 --> 00:49:11,440
Translators at the time, yeah,
those are OK We can we.

891
00:49:11,440 --> 00:49:15,280
Can talk about translation later
if you want to, but I mean, but

892
00:49:15,280 --> 00:49:17,760
because we were talking about
that in the intro as well.

893
00:49:17,760 --> 00:49:20,520
Yeah, yeah, yeah.
Back then it was like those

894
00:49:20,520 --> 00:49:24,240
little cubicles with the human
being translators inside of it.

895
00:49:24,240 --> 00:49:27,560
So that's kind of the best
translator, if I may.

896
00:49:27,560 --> 00:49:31,360
But anyway, so I was having
these guys on site that were

897
00:49:31,360 --> 00:49:33,400
translating.
So all the signal from the

898
00:49:33,400 --> 00:49:36,240
microphone go to these guys.
These guys microphone go out to

899
00:49:36,240 --> 00:49:39,720
the ears of everybody else.
That's how translation works for

900
00:49:39,720 --> 00:49:42,680
this.
And back in 2015, I was like,

901
00:49:42,840 --> 00:49:45,440
wow, how many receivers do I
have to rent?

902
00:49:46,760 --> 00:49:48,520
How many people will be using
it?

903
00:49:48,920 --> 00:49:52,920
We're all bilingual in Montreal,
so French, English doesn't

904
00:49:52,920 --> 00:49:56,160
really matter.
We have to offer it, but maybe

905
00:49:56,160 --> 00:49:58,960
people will not be using it or
else I'm wrong and everybody

906
00:49:58,960 --> 00:50:03,240
will like to to have.
So I rented for $70,000 of

907
00:50:03,440 --> 00:50:08,040
infrared technology and
receivers just to support this

908
00:50:08,040 --> 00:50:11,280
instant translation.
At the end of the three days of

909
00:50:11,280 --> 00:50:15,840
evident, I landed 6 receiver for
mandarins.

910
00:50:15,880 --> 00:50:18,280
Because they.
Were all speaking English in

911
00:50:19,040 --> 00:50:21,320
one.
Six for.

912
00:50:21,400 --> 00:50:26,480
Chinese, Mandarin and for French
and English I had like 70

913
00:50:26,960 --> 00:50:30,920
overall but I rented 6000.
Jesus.

914
00:50:31,320 --> 00:50:35,560
So you're like.
Come on, that's $70,000, a waste

915
00:50:35,560 --> 00:50:38,120
of money in my budget, technical
budget and I'm limited.

916
00:50:38,120 --> 00:50:39,840
I mean, this is not an open bar,
right?

917
00:50:40,600 --> 00:50:45,040
So back in 2016, I was still a
technical director and I said to

918
00:50:45,040 --> 00:50:48,960
C2 Montreal executive.
I said, OK guys, this is kind of

919
00:50:48,960 --> 00:50:53,560
a stupid, we're 21st century.
I guess something else is, you

920
00:50:53,560 --> 00:50:55,040
know, we can do something
better.

921
00:50:55,040 --> 00:50:59,080
I'm pretty sure.
So I said, OK, well, just try to

922
00:50:59,080 --> 00:51:01,640
find out something.
Back then there was a lot of

923
00:51:01,640 --> 00:51:06,840
BlackBerry still, if you recall,
OK, Plus Internet was not

924
00:51:06,840 --> 00:51:10,520
necessarily what it is right
now, the speed and limitation

925
00:51:10,520 --> 00:51:12,960
and stuff.
So cloud was a bit of a

926
00:51:13,000 --> 00:51:15,560
question.
Apps were also out of the

927
00:51:15,560 --> 00:51:17,280
questions.
Mobile app because it was the

928
00:51:17,280 --> 00:51:20,720
early days.
So back then you didn't own your

929
00:51:20,720 --> 00:51:22,320
iPhone, it was your company
iPhone.

930
00:51:22,320 --> 00:51:26,480
You cannot install an app.
Plus, you are here for let's say

931
00:51:26,480 --> 00:51:29,520
one afternoon and you have one
keynote that you want to attend

932
00:51:29,520 --> 00:51:30,960
to.
You're not going to be

933
00:51:30,960 --> 00:51:34,400
installing an app for two hours.
Just leave me alone with your

934
00:51:34,400 --> 00:51:36,680
fine prints.
I just want to listen to that

935
00:51:36,680 --> 00:51:39,760
guy.
So I said OK, no app, no cloud.

936
00:51:39,920 --> 00:51:42,080
I said OK, no dedicated
receiver.

937
00:51:42,080 --> 00:51:46,000
Wow, we're going to find out
this kind of product.

938
00:51:46,000 --> 00:51:49,240
So I was looking for a
technology, a product that mine

939
00:51:49,240 --> 00:51:56,320
his own business, analog audio
in stream out local only through

940
00:51:56,320 --> 00:51:59,560
a web page.
Nothing was existing.

941
00:52:00,080 --> 00:52:01,560
It was not available in the
market.

942
00:52:01,560 --> 00:52:05,080
It was nothing on that.
I've seen why through a web.

943
00:52:05,080 --> 00:52:08,640
Page though.
Because that's super polyvalent.

944
00:52:08,760 --> 00:52:10,960
Every cell phone thinks it's a
web radio.

945
00:52:11,040 --> 00:52:14,000
It's a web page, it's browsing.
You don't have to install an

946
00:52:14,000 --> 00:52:15,600
app.
You do own the app or.

947
00:52:15,600 --> 00:52:16,600
Interesting.
Yeah.

948
00:52:16,680 --> 00:52:19,600
May it be.
Chrome, Safari, whatever your

949
00:52:19,600 --> 00:52:21,880
web browser, you have it all
ready.

950
00:52:22,040 --> 00:52:25,680
Yeah, to install nothing.
Interesting, So I was.

951
00:52:25,760 --> 00:52:29,400
Back then I was talking about
scanning a QR code, but it was,

952
00:52:29,520 --> 00:52:33,600
you know, back in 2016, it was
only for automation in industry.

953
00:52:33,600 --> 00:52:36,400
Yeah, for counting.
It was really early bottles on

954
00:52:36,400 --> 00:52:38,280
conveyors and stuff like that.
Yeah.

955
00:52:38,960 --> 00:52:41,600
So I was kind of an alien
saying, hey, we can scan.

956
00:52:41,600 --> 00:52:43,360
AQR is going to be loading a web
page.

957
00:52:43,360 --> 00:52:44,640
And it was like, hey, are you
crazy?

958
00:52:44,640 --> 00:52:46,640
What are you talking about?
I mean, the one will understand.

959
00:52:47,760 --> 00:52:53,600
So I use this 2016 experience at
C2 to just build an enormous

960
00:52:53,600 --> 00:52:58,160
bench tech only for myself with
their approval by using the

961
00:52:58,160 --> 00:53:01,880
infrastructure, the network, the
Wi-Fi, the antennas, and you

962
00:53:01,880 --> 00:53:07,280
know, and I decided to take a
split in the audio source from

963
00:53:07,280 --> 00:53:11,000
the translator to carry it
around through a web page.

964
00:53:11,120 --> 00:53:13,600
Back then, it was not even
having a name for D Box.

965
00:53:13,600 --> 00:53:16,520
It was just like this kind of
streaming solution.

966
00:53:16,680 --> 00:53:18,800
Yeah, it's.
Sebastian's thing?

967
00:53:19,280 --> 00:53:21,080
Well, exactly.
Just plug it into.

968
00:53:21,080 --> 00:53:23,320
Sebastian's thing, yeah, but it
was.

969
00:53:23,320 --> 00:53:27,760
Like 8 seconds delay, 7 laptops,
something stupid.

970
00:53:27,800 --> 00:53:33,160
I thought, does it work to move
forward with, you know, turns

971
00:53:33,160 --> 00:53:36,360
out to be really efficient.
And I was like, you know, might

972
00:53:36,360 --> 00:53:39,160
be holding on to something here.
So I called the lawyer firm and

973
00:53:39,160 --> 00:53:42,080
I said guys specialist and then
patent.

974
00:53:42,800 --> 00:53:45,240
I was like, I'm I guess I'm too
dumb.

975
00:53:45,240 --> 00:53:49,840
I cannot find anything on the
market that fits what I need.

976
00:53:50,560 --> 00:53:53,920
You know when you're buying a
self powered speaker, you want

977
00:53:53,920 --> 00:53:58,040
to plug it in the wall, plug a
signal in the back plate, bring

978
00:53:58,040 --> 00:54:02,400
the volume up and down.
So where is my analog audio in

979
00:54:02,960 --> 00:54:05,640
stream out local only through a
web page.

980
00:54:05,640 --> 00:54:08,440
Where is it?
And it was actually nowhere.

981
00:54:09,280 --> 00:54:13,120
And so I decided to invent it
because the, the, the lawyer,

982
00:54:13,120 --> 00:54:16,400
the patent specialist said,
well, we can't find nothing at

983
00:54:16,400 --> 00:54:20,160
all interesting.
So I just, you know, move

984
00:54:20,160 --> 00:54:24,560
forward my my idea and loop in
one or two employees with me

985
00:54:24,560 --> 00:54:26,640
that were, you know, colder and
geeks.

986
00:54:26,640 --> 00:54:30,440
So I said, OK, guys, here's the
here's the straight line.

987
00:54:30,440 --> 00:54:34,000
I want to go that way.
And this is a technology that

988
00:54:34,000 --> 00:54:37,080
mine is on business.
So basically, when you are

989
00:54:38,040 --> 00:54:41,120
integrating Divox into a
permanent or temporary

990
00:54:41,120 --> 00:54:44,480
installation, the only thing you
have to do is put analog signal

991
00:54:44,480 --> 00:54:47,680
in and it's gonna be streaming
out through a customizable web

992
00:54:47,680 --> 00:54:48,680
page.
Period.

993
00:54:48,840 --> 00:54:53,000
You give that you are to your
attendees, they have nothing to

994
00:54:53,040 --> 00:54:55,120
install at all, they just
connect to the right.

995
00:54:56,200 --> 00:55:03,160
Wi-Fi as a user interface.
So I take out my iPhone, I go to

996
00:55:03,160 --> 00:55:05,000
the QR code or whatever, click
on it.

997
00:55:05,560 --> 00:55:09,600
Does it just say as simple as
English, French, Chinese,

998
00:55:09,600 --> 00:55:11,360
German?
Absolutely.

999
00:55:11,360 --> 00:55:12,080
And I.
Just push one.

1000
00:55:12,080 --> 00:55:14,160
Of those buttons and sound
starts coming out of my

1001
00:55:14,160 --> 00:55:18,080
headphones exactly.
So wow, this was the first

1002
00:55:18,080 --> 00:55:20,560
usage.
Meaning that to take your

1003
00:55:20,560 --> 00:55:25,000
example here, you are a
spectator at C2 rule First,

1004
00:55:25,360 --> 00:55:28,060
connect to the Wi-Fi.
I'm not cloud connect to the

1005
00:55:28,060 --> 00:55:29,840
Wi-Fi.
You need to be inside of the

1006
00:55:29,840 --> 00:55:32,160
same network as I am.
Connect to the Wi-Fi.

1007
00:55:32,800 --> 00:55:36,160
Second rule, click on this link
or else scan this QR code.

1008
00:55:36,160 --> 00:55:38,560
You need to browse to a web
page.

1009
00:55:38,680 --> 00:55:43,400
Yeah, but if you access this web
page through the same Wi-Fi as I

1010
00:55:43,400 --> 00:55:45,800
am, you're going to be granted
access to all the audio stream.

1011
00:55:46,200 --> 00:55:48,840
Excellent.
Now, this is only a virtual

1012
00:55:48,840 --> 00:55:52,440
button.
We can name it Pilot, Ferrari's

1013
00:55:52,440 --> 00:55:56,200
Pilot.
We can name this, you know,

1014
00:55:56,400 --> 00:56:01,360
Statue of Liberty, you know,
description, we can name it

1015
00:56:01,400 --> 00:56:03,880
English translation.
We can name whatever we please.

1016
00:56:03,880 --> 00:56:07,280
And we're binding this virtual
button with a physical input.

1017
00:56:07,800 --> 00:56:11,720
Interesting SO.
In in AC2 situation, French,

1018
00:56:11,720 --> 00:56:15,560
English and Mandarin, you were
simply having a web page that is

1019
00:56:15,560 --> 00:56:18,400
loading on your Chrome and
Safari or whatever and like, oh,

1020
00:56:18,400 --> 00:56:20,720
I got three buttons, French,
English, Mandarin.

1021
00:56:20,720 --> 00:56:21,520
Perfect.
Yeah.

1022
00:56:21,800 --> 00:56:26,240
Yeah, simple, yeah, and go.
And so was that a hardware and

1023
00:56:26,240 --> 00:56:28,880
software solution?
This is a complete.

1024
00:56:28,880 --> 00:56:32,680
Solution all together meaning
hardware, firmware, and software

1025
00:56:32,800 --> 00:56:37,840
OK so we get this specific and
unique design we invented from

1026
00:56:37,840 --> 00:56:41,960
the idea the entire solution
basically the acquisition device

1027
00:56:42,240 --> 00:56:46,160
is the hardware, the firmware
obviously that deals with this

1028
00:56:46,200 --> 00:56:49,920
yeah and it talks with the
software which is basically a

1029
00:56:49,920 --> 00:56:53,000
web page a website on our end
and.

1030
00:56:53,480 --> 00:56:58,360
The hardware is like some kind
of a fancy A to D converter or

1031
00:56:58,360 --> 00:57:02,360
something kind of kind.
Of I make it 2 U Rackspace yeah

1032
00:57:02,560 --> 00:57:05,200
for to make it easy.
So it's kind of a standard form

1033
00:57:05,280 --> 00:57:10,040
yeah And we can go up to four
analog input XLR input on A2U

1034
00:57:10,040 --> 00:57:14,240
Rackspace device yeah and then
there's a network cable out and

1035
00:57:14,240 --> 00:57:17,680
you put it on the network yeah.
So you're literally just.

1036
00:57:17,680 --> 00:57:21,840
Wiring off of each of those
feeds from the four translators

1037
00:57:22,600 --> 00:57:26,200
and or any.
Auxiliary out of any sound desk,

1038
00:57:26,200 --> 00:57:28,080
just giving you whatever analog
signal you want.

1039
00:57:28,280 --> 00:57:30,800
So if I'm.
Translating it, You know, if I'm

1040
00:57:31,160 --> 00:57:34,000
the US government and I'm
translating the president's

1041
00:57:34,000 --> 00:57:38,120
speech into 15 languages, does
that mean I have to have four

1042
00:57:38,120 --> 00:57:39,800
boxes?
Exactly.

1043
00:57:39,880 --> 00:57:42,040
As long as they are on the same
network, you're good to go and

1044
00:57:42,040 --> 00:57:44,360
they can all go.
On to the same web page and so

1045
00:57:44,360 --> 00:57:47,000
there would be 15 languages on
that web page, absolutely.

1046
00:57:47,160 --> 00:57:48,800
Geez.
You figured it all out.

1047
00:57:49,320 --> 00:57:51,120
That's pretty cool.
So at.

1048
00:57:51,120 --> 00:57:55,200
First it was just like a great
idea, which I thought.

1049
00:57:55,680 --> 00:57:58,560
And then I decided that well,
hold on.

1050
00:57:58,560 --> 00:58:00,920
No, that's, that's, that's kind
of a big thing.

1051
00:58:00,920 --> 00:58:04,560
So I created this second company
that is now independent from IC

1052
00:58:04,560 --> 00:58:07,400
events so that the early days
were under IC events.

1053
00:58:07,400 --> 00:58:10,760
But then I said, hold on.
So I created this company for

1054
00:58:10,760 --> 00:58:12,080
default.
It went from it went.

1055
00:58:12,080 --> 00:58:14,920
From being a product to a
company to a business, Yeah,

1056
00:58:14,920 --> 00:58:18,600
yeah, yeah.
I, I underestimate the reach of

1057
00:58:18,600 --> 00:58:23,040
this simplicity because if you
think about what I just said, we

1058
00:58:23,040 --> 00:58:26,120
take any analog signal and
stream it out.

1059
00:58:26,600 --> 00:58:33,000
OK, the local only back in 2016,
Wi-Fi was not super, you know,

1060
00:58:33,040 --> 00:58:35,080
common and popular and well
integrated.

1061
00:58:35,080 --> 00:58:38,520
But now you're not going into a
hotel that is not having Wi-Fi,

1062
00:58:38,560 --> 00:58:40,720
you're going to an airport that
is not having Wi-Fi.

1063
00:58:40,720 --> 00:58:44,880
It's everywhere.
So we're having a lot of pull

1064
00:58:44,880 --> 00:58:49,680
these days into the audio
impairs industry because you may

1065
00:58:49,680 --> 00:58:52,200
not have a translator, but you
may need to have a personal

1066
00:58:52,200 --> 00:58:55,200
amplifier.
You might be a little deaf, you

1067
00:58:55,200 --> 00:58:57,040
might only need a little
amplifier.

1068
00:58:57,040 --> 00:59:01,800
So audio impair, instant
translation for conferences,

1069
00:59:01,800 --> 00:59:04,960
business center, Conference
Center, Convention Center.

1070
00:59:05,680 --> 00:59:07,440
It's a plug in to the device.
It's a no brainer.

1071
00:59:07,440 --> 00:59:10,520
You just plug into the network,
give me a feed from your desk

1072
00:59:10,520 --> 00:59:13,480
and you're good to go.
So instant translation, digital

1073
00:59:13,480 --> 00:59:16,400
signage.
Think about all of these

1074
00:59:16,400 --> 00:59:19,120
assumptions that we're having
since so many years.

1075
00:59:19,400 --> 00:59:23,320
Why are you in an airport where
there's 3000 TV screen and

1076
00:59:23,320 --> 00:59:25,840
they're all on mute?
Obviously enough, you cannot

1077
00:59:25,840 --> 00:59:29,560
have speaker, speaker boxes, but
you got your cell phone, you're

1078
00:59:29,560 --> 00:59:33,080
a tourist, you're here 3 hours,
there's Wi-Fi.

1079
00:59:33,760 --> 00:59:35,960
You don't need a SIM card,
you're on the Wi-Fi.

1080
00:59:36,680 --> 00:59:39,400
There's no data plan needed, so
you don't even have to bother

1081
00:59:39,400 --> 00:59:41,840
with your international traffic
or whatever.

1082
00:59:42,240 --> 00:59:44,240
And there you go, we can have
the feed from all the television

1083
00:59:44,240 --> 00:59:44,960
screen.
Yeah.

1084
00:59:45,400 --> 00:59:47,160
Are you familiar with an app
called Tunity?

1085
00:59:48,200 --> 00:59:52,520
Yeah, it's been working in the
US for for a couple of channels.

1086
00:59:53,640 --> 00:59:56,480
It works for a lot of channels
because I, I used to use it all

1087
00:59:56,480 --> 00:59:59,680
the time because, you know, my
girlfriend doesn't like

1088
00:59:59,680 --> 01:00:02,000
football, She's not a football
fan or whatever.

1089
01:00:02,000 --> 01:00:04,640
So sometimes on Sunday you go to
a bar or whatever.

1090
01:00:04,640 --> 01:00:07,400
And if you go to Buffalo Wild
Wings, same problem.

1091
01:00:07,400 --> 01:00:11,600
You know they have 50 TV's.
And the one game you want to

1092
01:00:11,600 --> 01:00:14,800
watch is on that TV right there,
but they're not going to change

1093
01:00:14,800 --> 01:00:17,440
the sound for you so that
everyone can hear that TV.

1094
01:00:17,440 --> 01:00:20,400
They're going to play whatever
is the big game that day or

1095
01:00:20,400 --> 01:00:23,400
something, right?
And so tunity, tunity, you can

1096
01:00:23,400 --> 01:00:25,440
just basically point the camera
on your phone.

1097
01:00:25,560 --> 01:00:28,160
It'll look and it'll go, oh,
that's the Green Bay Packers

1098
01:00:28,160 --> 01:00:31,720
game or whatever.
And it'll just bring up the

1099
01:00:31,720 --> 01:00:36,360
sound and then you can dial it
in to to get rid of any latency

1100
01:00:36,360 --> 01:00:40,000
or anything.
I think it's pretty frigging

1101
01:00:40,000 --> 01:00:41,320
cool.
It is.

1102
01:00:41,720 --> 01:00:44,480
But it's still an app and it's
still cloud, but it is really

1103
01:00:44,480 --> 01:00:47,680
cool, True, it is really cool.
And you know, we got a lot of

1104
01:00:47,680 --> 01:00:52,720
competitors and or there's many
apps that are we can have

1105
01:00:52,720 --> 01:00:55,160
instant commentary for sport,
business, industry.

1106
01:00:55,160 --> 01:00:57,560
That's what we're doing.
It's one of our big market too.

1107
01:00:57,560 --> 01:01:01,200
So we can have the commentators
into the stand into the Bleacher

1108
01:01:01,320 --> 01:01:03,920
for all the 25,000 spectators if
you want to.

1109
01:01:04,440 --> 01:01:08,640
And there's a couple of apps
that can do as well this kind of

1110
01:01:08,640 --> 01:01:11,880
service, but we are not
infringing any broadcasting

1111
01:01:11,880 --> 01:01:13,200
rights.
We're not cloud.

1112
01:01:14,080 --> 01:01:18,280
Interesting.
Plus, we're not using. 5G data

1113
01:01:18,280 --> 01:01:21,200
as well.
So whenever the 5G is scrapped,

1114
01:01:21,200 --> 01:01:24,440
because there's 30,000 people in
the venue, we don't mind.

1115
01:01:24,440 --> 01:01:28,600
We're Wi-Fi and we're having
land traffic, internal traffic.

1116
01:01:29,200 --> 01:01:33,600
So it's super, super low into
any environment, even old

1117
01:01:33,600 --> 01:01:37,640
generation Wi-Fi system.
I mean the.

1118
01:01:37,960 --> 01:01:41,560
The the simplicity brings that
versatility.

1119
01:01:42,160 --> 01:01:47,480
So in an environment where you
simply need to to give the sound

1120
01:01:47,480 --> 01:01:50,480
to everybody in the audience,
you don't have to to have a

1121
01:01:50,480 --> 01:01:54,000
lending counter with an employee
that will be cleaning up the

1122
01:01:54,000 --> 01:01:56,160
devices.
Everybody's having his own cell

1123
01:01:56,160 --> 01:01:56,600
phone.
Well.

1124
01:01:56,720 --> 01:02:00,320
Sports is, is a great example
because I mean, you can listen

1125
01:02:00,320 --> 01:02:03,360
to whatever announcer you want
to listen to, you know, if

1126
01:02:03,360 --> 01:02:06,360
you're a Canadian and you're at
a hockey game in, in the United

1127
01:02:06,360 --> 01:02:10,680
States, for example, you could
listen to the the Canadian

1128
01:02:10,680 --> 01:02:16,120
announcers.
And so I see that as a very,

1129
01:02:16,120 --> 01:02:20,720
very good use case where a lot
of other products I'm familiar

1130
01:02:20,720 --> 01:02:25,840
with are not so good generally.
And that makes a lot of sense.

1131
01:02:25,840 --> 01:02:30,080
So have you have you signed with
any teams yet or, or that's just

1132
01:02:30,080 --> 01:02:32,520
really early stage still?
Well, there's a.

1133
01:02:32,520 --> 01:02:36,080
Lot that I can't say now.
Teams, league and whatever.

1134
01:02:36,080 --> 01:02:39,040
Yeah, but we are, we are
involved with the Australian

1135
01:02:39,040 --> 01:02:43,000
Open tournament since last year.
So we were going yeah.

1136
01:02:43,000 --> 01:02:46,880
So we were having a really nice
experience with these guys.

1137
01:02:47,760 --> 01:02:52,560
We I just landed in Melbourne
with my devices and within 20

1138
01:02:52,560 --> 01:02:55,160
minutes we're up and running and
we were connected onto the

1139
01:02:55,160 --> 01:02:59,520
Melbourne Olympic Park Wi-Fi,
which was already in place,

1140
01:02:59,520 --> 01:03:01,360
already covered the exterior
section.

1141
01:03:01,360 --> 01:03:05,000
I don't have to, it's there.
So they gave me one network

1142
01:03:05,000 --> 01:03:08,680
cable, plug it in, there you go.
What's the IP address you want

1143
01:03:08,680 --> 01:03:09,800
me to fix?
OK.

1144
01:03:09,920 --> 01:03:12,760
And we're good to go then?
It was it.

1145
01:03:13,080 --> 01:03:17,480
And is there latency 0?
.04 Damn.

1146
01:03:18,280 --> 01:03:19,840
So that's.
Almost real time.

1147
01:03:20,640 --> 01:03:23,040
Actually.
We had this funny problem where

1148
01:03:23,040 --> 01:03:26,360
we were having the feed from the
court, the tennis court.

1149
01:03:26,400 --> 01:03:32,440
OK, so when you were sitting,
sitting inside of the venue by

1150
01:03:32,960 --> 01:03:36,000
looking onto the players, you
were snap on it.

1151
01:03:36,120 --> 01:03:39,240
You're not hearing the ball
twice when it's the floor.

1152
01:03:39,240 --> 01:03:41,320
Yeah, boom, boom, right on it.
That's good.

1153
01:03:41,320 --> 01:03:44,800
But on the general admission
section, outside all of the

1154
01:03:44,800 --> 01:03:48,120
ility screen were only having
two tiny speaker boxes, super

1155
01:03:48,120 --> 01:03:50,680
shy tiny boxes because it only
be blasting everyone.

1156
01:03:51,160 --> 01:03:53,880
So we were saying, hey, guys,
scan this QR.

1157
01:03:54,280 --> 01:03:55,920
Yeah, I'm a tourist.
I don't have a SIM card.

1158
01:03:55,920 --> 01:03:57,520
You don't have to.
It's on a Wi-Fi.

1159
01:03:57,520 --> 01:03:58,800
Well, I don't want to be
installing an app.

1160
01:03:58,800 --> 01:04:00,040
You don't have to.
No way.

1161
01:04:00,040 --> 01:04:01,920
Within 10 seconds, they're on.
Yeah.

1162
01:04:02,560 --> 01:04:05,120
So they.
Were listening to the audio from

1163
01:04:05,120 --> 01:04:08,760
the core directly by looking to
a Jumbotron and.

1164
01:04:08,800 --> 01:04:11,440
The audio is before the video
exactly that's.

1165
01:04:11,440 --> 01:04:14,840
Where we're sitting, we needed
to have the delay because, like,

1166
01:04:16,160 --> 01:04:18,560
yeah.
That's a problem at that point.

1167
01:04:18,560 --> 01:04:20,440
Yeah, faster, but.
I can see it for.

1168
01:04:20,440 --> 01:04:24,040
So many sports like Motorsports,
which happens to be one of the

1169
01:04:24,040 --> 01:04:28,400
ones I love, but certainly any
of the arena sports and stadium

1170
01:04:28,400 --> 01:04:32,080
sports, football and all of
those things sports bar you.

1171
01:04:32,080 --> 01:04:34,160
Name it.
I mean, this is so versatile, so

1172
01:04:34,200 --> 01:04:35,480
easy one.
Simple.

1173
01:04:35,480 --> 01:04:38,480
Like just really, really simple
setup and stuff because most of

1174
01:04:38,480 --> 01:04:42,440
these things require, you know,
a lot of work and this one, you

1175
01:04:42,440 --> 01:04:44,960
just go out and boom, you're
ready to go and.

1176
01:04:44,960 --> 01:04:49,040
You were touching this specific
topic earlier.

1177
01:04:49,520 --> 01:04:56,800
When you're aiming for large
admission, large user interface,

1178
01:04:56,800 --> 01:05:00,520
it has to be simple.
So when you're loading a web

1179
01:05:00,520 --> 01:05:04,280
page, even the format is simple.
It's neat, it's small, it's

1180
01:05:04,280 --> 01:05:06,520
filling your screen, there's
only a couple of buttons.

1181
01:05:06,520 --> 01:05:08,760
You don't even have to wonder
where it is.

1182
01:05:09,000 --> 01:05:13,480
It's a basic browsing and for
the, let's say for the

1183
01:05:13,480 --> 01:05:17,720
organizer, you can customize
that page and we are giving just

1184
01:05:17,720 --> 01:05:21,080
enough options for you guys to
fit your logo on it, the colors

1185
01:05:21,080 --> 01:05:25,640
on it, just to rename the feeds
and stuff like that, just enough

1186
01:05:25,640 --> 01:05:28,120
to fit your own Pantone color
and stuff you don't want to have

1187
01:05:28,120 --> 01:05:30,000
web.
Designers on staff so that you

1188
01:05:30,000 --> 01:05:32,600
can redesign the page or
whatever, but you want to put.

1189
01:05:32,600 --> 01:05:36,760
Your logo exactly.
You want to add a stream 10

1190
01:05:36,760 --> 01:05:38,880
minutes before the game?
You can no problem.

1191
01:05:38,960 --> 01:05:41,760
That's cool.
And then what was that as far as

1192
01:05:41,760 --> 01:05:43,840
loading it up?
Like there's no issues with

1193
01:05:43,840 --> 01:05:47,560
putting whether it's 100 people
or 1000 or 10,000 people,

1194
01:05:47,560 --> 01:05:53,000
doesn't slow things down up to
20. 5000 people per input.

1195
01:05:54,360 --> 01:05:55,560
Interesting, and it doesn't
slow.

1196
01:05:55,560 --> 01:05:58,840
Us down at all because the only
thing you are doing is

1197
01:05:58,840 --> 01:06:04,240
downloading the visual of the
web page yeah this is kind of

1198
01:06:04,240 --> 01:06:07,640
loading the Google search bar
yeah so it might take a little

1199
01:06:07,640 --> 01:06:09,800
longer if there's a little
people but hey it's counting in

1200
01:06:09,800 --> 01:06:12,640
one second two.
So whenever.

1201
01:06:12,640 --> 01:06:15,680
You've got the visual, you click
play and it's an internal

1202
01:06:15,680 --> 01:06:17,040
traffic, so there's no but it's
audio.

1203
01:06:17,040 --> 01:06:21,160
Only yeah, on.
Purpose, but it would be.

1204
01:06:21,160 --> 01:06:23,240
Really cool if it was video too
because.

1205
01:06:24,200 --> 01:06:27,840
No, that's where I had this
difference because there's a lot

1206
01:06:27,840 --> 01:06:30,160
of apps that are already
offering video.

1207
01:06:30,160 --> 01:06:33,560
And without an app you cannot.
Because if you kill this screen,

1208
01:06:33,680 --> 01:06:35,440
what will happen to do your
video feed?

1209
01:06:35,440 --> 01:06:38,080
Of course, yeah.
Yeah, no, I'm just thinking

1210
01:06:38,080 --> 01:06:41,200
obviously like to be able to get
different feeds and stuff, you

1211
01:06:41,200 --> 01:06:47,960
know, different camera angles.
And like obviously, consumers of

1212
01:06:48,000 --> 01:06:51,720
of sporting events, in
particular concerts, are getting

1213
01:06:51,720 --> 01:06:56,120
so much more spoiled with, you
know, the interactivity that

1214
01:06:56,120 --> 01:07:00,800
they want to.
Well, you are you are right

1215
01:07:00,880 --> 01:07:05,840
about this kind of usage for let
me let me take an example with

1216
01:07:05,840 --> 01:07:09,240
NASCAR, these guys are having a
huge crowd.

1217
01:07:09,440 --> 01:07:13,280
It's like 3300 thousand dictator
over the Oval and stuff like

1218
01:07:13,280 --> 01:07:14,560
that.
It's big, big sport.

1219
01:07:15,720 --> 01:07:18,840
They I could have named any
motorsport basically, but they

1220
01:07:18,840 --> 01:07:22,560
have a lot of viewing angles and
Formula E there's cameras

1221
01:07:22,560 --> 01:07:24,800
everywhere on these cars.
That's really, really cool.

1222
01:07:24,800 --> 01:07:27,840
So you're absolutely right,
having this kind of, you know,

1223
01:07:27,880 --> 01:07:30,840
camera shoot is really cool.
But hey, just pick your ticket

1224
01:07:30,840 --> 01:07:32,280
and you were there.
Just look up.

1225
01:07:32,280 --> 01:07:35,520
It's in front of you.
So if you were to integrate

1226
01:07:35,520 --> 01:07:39,000
video, you will need an app
first of all, meaning that you

1227
01:07:39,000 --> 01:07:41,360
will need to carry a signal up
to the cloud and go back.

1228
01:07:41,360 --> 01:07:44,840
So you're infringing, right?
And if you are in a conference

1229
01:07:45,080 --> 01:07:47,680
and you're having a video,
you'll be looking at your phone

1230
01:07:47,680 --> 01:07:49,680
like this.
And the speaker, the keynote

1231
01:07:49,680 --> 01:07:52,280
speaker will only see the top of
your head because you're looking

1232
01:07:52,280 --> 01:07:53,520
at your damn phone.
Yeah.

1233
01:07:53,960 --> 01:07:55,160
Yeah, true.
And I've been asked.

1234
01:07:55,160 --> 01:08:00,120
About subtitle, I've been asked
about video, I've been asked

1235
01:08:00,120 --> 01:08:04,080
about dealing with the delays
integrating ADSP, and I'm like,

1236
01:08:05,280 --> 01:08:09,160
no, that's where I stand.
Simple, yeah.

1237
01:08:09,400 --> 01:08:12,920
No, there's a, there's a huge
benefit to keeping it as simple

1238
01:08:12,920 --> 01:08:16,560
as you have.
You know, I still don't

1239
01:08:16,560 --> 01:08:20,319
understand though, how you get
around the the rights like as

1240
01:08:20,319 --> 01:08:25,800
far as you know, because you're
basically taking a signal that

1241
01:08:25,800 --> 01:08:28,439
you may or may not have.
Well, I guess you do have a

1242
01:08:28,439 --> 01:08:30,960
right to because they've
connected their audio cable into

1243
01:08:30,960 --> 01:08:32,960
your system.
First of all, the.

1244
01:08:33,000 --> 01:08:36,880
Signal feeds are coming from the
production company and or the

1245
01:08:36,880 --> 01:08:40,640
event itself.
So if these guys are asking the

1246
01:08:40,640 --> 01:08:43,800
permission to the broadcaster,
they're giving me a hard line

1247
01:08:43,800 --> 01:08:46,040
that has been approved.
That's the permission, yeah.

1248
01:08:46,640 --> 01:08:48,720
It is.
So this is not on my side.

1249
01:08:48,760 --> 01:08:50,520
I'm streaming whatever you're
giving me.

1250
01:08:50,600 --> 01:08:54,479
Yeah, first, second thing, just
for about D box a second and

1251
01:08:54,479 --> 01:08:57,479
think about having a self
powered speaker box in a room.

1252
01:08:57,920 --> 01:09:00,800
If you're not in the room, you
don't hear it, right.

1253
01:09:01,399 --> 01:09:03,439
So it's not cloud in the room,
you don't hear it.

1254
01:09:03,760 --> 01:09:06,399
So we're using the Wi-Fi to
carry signal around.

1255
01:09:06,479 --> 01:09:08,800
I'm not saying the Internet, I'm
saying the Wi-Fi.

1256
01:09:09,600 --> 01:09:13,840
There's a difference in between
the Wi-Fi local and the Wi-Fi it

1257
01:09:13,840 --> 01:09:14,880
goes on.
Interesting.

1258
01:09:14,880 --> 01:09:18,319
Yeah.
So it's not even a problem for

1259
01:09:18,319 --> 01:09:21,279
the bandwidth because we're not
going up and down.

1260
01:09:21,279 --> 01:09:23,760
We're a local only.
Interesting.

1261
01:09:25,160 --> 01:09:29,160
You know, like, I've had so many
conversations with people in, in

1262
01:09:29,160 --> 01:09:34,840
the industry about the idea of,
you know, a concert with no

1263
01:09:34,840 --> 01:09:38,319
sound, you know, no speakers,
you know, we are disco.

1264
01:09:38,439 --> 01:09:44,000
We are having silent Disco
really right downtown in

1265
01:09:44,000 --> 01:09:47,040
Montreal, a bunch of people.
With headphones on that are just

1266
01:09:47,200 --> 01:09:49,560
exactly having a.
Great overnight after 11:00,

1267
01:09:50,319 --> 01:09:51,680
having a great time in the
street.

1268
01:09:52,080 --> 01:09:56,160
You know what we did in France?
Several languages drive in movie

1269
01:09:56,160 --> 01:09:59,600
theater.
We were having Wi-Fi antennas on

1270
01:09:59,600 --> 01:10:02,280
tripods all over the parking lot
and people were coming in.

1271
01:10:02,280 --> 01:10:04,400
You want to have it French, like
French.

1272
01:10:04,440 --> 01:10:06,800
You want to have it original
version, like original and you

1273
01:10:06,800 --> 01:10:08,920
have it in English in your car.
That's crazy.

1274
01:10:09,080 --> 01:10:15,080
Yeah, that's wild.
I mean, the scary thing is, and,

1275
01:10:15,080 --> 01:10:18,720
and I'm sure you've got a,
you've got a response to this,

1276
01:10:18,720 --> 01:10:25,280
but technology is moving so
quickly right now that you know,

1277
01:10:25,280 --> 01:10:29,360
it's almost like there's fifty
options to do similar things.

1278
01:10:29,360 --> 01:10:32,040
And you know, because of the
direction that you've gone with

1279
01:10:32,040 --> 01:10:36,120
the simplicity and staying on
Wi-Fi and not having cloud based

1280
01:10:36,120 --> 01:10:41,200
or an app or anything, it seems
like there's some longevity to

1281
01:10:41,200 --> 01:10:43,880
it.
You know, it's not really.

1282
01:10:43,920 --> 01:10:47,080
No, let me explain.
First of all, we are retro

1283
01:10:47,080 --> 01:10:50,360
compatible with all the
generation of web browsers and

1284
01:10:50,360 --> 01:10:56,320
we're HTML5, so we can update
our system remotely if ever

1285
01:10:56,320 --> 01:10:59,800
there's an update coming.
So right, it's super easy.

1286
01:10:59,800 --> 01:11:03,400
And we're following the tendency
of the web browser themselves,

1287
01:11:03,440 --> 01:11:06,320
yeah, such as Google Chrome,
Safari and stuff like that.

1288
01:11:06,920 --> 01:11:09,960
So the longevity is not
necessarily an issue on our end

1289
01:11:09,960 --> 01:11:15,800
because we are a web page, yeah.
When I talk about longevity, I

1290
01:11:15,800 --> 01:11:20,240
mean of the tech itself.
So for example, you talk about

1291
01:11:20,240 --> 01:11:25,320
hearing impaired and you know,
Apple has convinced themselves

1292
01:11:25,320 --> 01:11:27,520
that they're going to deal with
hearing impaired through

1293
01:11:27,520 --> 01:11:29,520
Airpods.
You know, they're just basically

1294
01:11:29,520 --> 01:11:32,400
going to amplify the sound in
Airpods and you can control how

1295
01:11:32,400 --> 01:11:35,640
much it's amplified directly on
your iPhone cost you nothing.

1296
01:11:35,760 --> 01:11:40,560
It's in your Airpods that you
already own, and it's a great

1297
01:11:40,560 --> 01:11:42,400
solution.
It's a very simple solution.

1298
01:11:42,800 --> 01:11:44,960
Translation.
Why not translation?

1299
01:11:44,960 --> 01:11:48,600
Obviously you've already got, I
believe Google has it in their

1300
01:11:48,600 --> 01:11:53,920
phones already, where you've got
instant translation to many

1301
01:11:53,920 --> 01:11:57,280
different languages live
straight through your

1302
01:11:57,280 --> 01:12:01,480
headphones.
And so I think some of these

1303
01:12:01,480 --> 01:12:06,000
things are being handled with
very simple technologies, while

1304
01:12:06,000 --> 01:12:08,800
very complicated technologies,
but very simple devices, the

1305
01:12:08,800 --> 01:12:13,040
phone in your hand.
And so that when I'm talking

1306
01:12:13,040 --> 01:12:15,400
about longevity, I'm talking
about how long is this

1307
01:12:15,400 --> 01:12:18,520
technology going to be needed is
is when I'm talking about

1308
01:12:18,520 --> 01:12:21,520
longevity.
May I ask about the speaker

1309
01:12:21,520 --> 01:12:24,920
boxes as well?
Are we going to be rid of

1310
01:12:24,920 --> 01:12:27,680
speaker boxes?
My point is all of those things

1311
01:12:27,680 --> 01:12:30,560
that you're talking, and I will
also add to your example this

1312
01:12:30,560 --> 01:12:34,000
new technology where you can
have this kind of sound beam.

1313
01:12:34,160 --> 01:12:37,520
You're in a restaurant and you
can say, OK here pods.

1314
01:12:37,720 --> 01:12:40,520
I just want to be talking with
that person in front of me and

1315
01:12:40,520 --> 01:12:42,920
it's kind of doing a sound beam
right in front of me.

1316
01:12:43,120 --> 01:12:45,000
Yeah, that's, that's, that's
great.

1317
01:12:45,240 --> 01:12:49,720
But I mean, if you're into an
arena looking to an an hockey

1318
01:12:49,720 --> 01:12:53,200
game, hockey match, OK, Airpods,
follow the puck.

1319
01:12:53,440 --> 01:12:54,360
I need out.
Yeah.

1320
01:12:54,760 --> 01:12:59,680
And you know, I mean, I'm not
pretending to replace all of

1321
01:12:59,680 --> 01:13:03,360
these solution.
I know that consumer products

1322
01:13:03,400 --> 01:13:06,600
and more apps will be tried all
over the time.

1323
01:13:06,600 --> 01:13:09,400
So this is not an issue at all.
Yeah.

1324
01:13:09,560 --> 01:13:12,960
And all of these apps that are
doing basically you have to

1325
01:13:12,960 --> 01:13:17,280
compare Devox with all the apps.
You can pick one.

1326
01:13:17,280 --> 01:13:20,640
You need to compare with all the
apps, just tried them all.

1327
01:13:20,880 --> 01:13:26,000
I'm talking with the sport
industry since the, you know,

1328
01:13:26,000 --> 01:13:29,360
mainly 2 years now with the
Australian Open and stuff, all

1329
01:13:29,360 --> 01:13:32,960
the big leagues, all the big
teams and all we're using this

1330
01:13:32,960 --> 01:13:36,040
app all we are using this app,
all we are using this one.

1331
01:13:36,360 --> 01:13:37,640
They're all having a different
one.

1332
01:13:38,040 --> 01:13:40,320
How's it go?
Well, a few adoption people

1333
01:13:40,320 --> 01:13:41,080
don't like it.
No.

1334
01:13:41,080 --> 01:13:43,600
How come?
Well, because this is only the

1335
01:13:43,600 --> 01:13:47,640
man that downloaded it, woman.
The kids couldn't have it.

1336
01:13:48,200 --> 01:13:51,120
And they need to figure it out.
They don't have the right

1337
01:13:51,120 --> 01:13:53,200
generation.
And we have to support the app

1338
01:13:53,200 --> 01:13:55,680
on the App Store.
And it's like, right, Be my

1339
01:13:55,680 --> 01:13:56,680
guest.
Try them all.

1340
01:13:57,520 --> 01:14:02,040
And the broadcasters refuse to
give the feed because it is

1341
01:14:02,040 --> 01:14:03,720
cloud based.
Yeah.

1342
01:14:03,720 --> 01:14:06,240
So they're giving you a delayed
feed.

1343
01:14:06,520 --> 01:14:09,520
Yeah, but let's take this
example.

1344
01:14:09,520 --> 01:14:12,360
OK, let's take this stupid
example where you cancel one

1345
01:14:12,360 --> 01:14:15,200
seat in the first row.
You just decide that this seat

1346
01:14:15,800 --> 01:14:19,880
is not for a dictator, it's a
microfilm and it's beaming

1347
01:14:19,880 --> 01:14:23,920
widely directly onto the field.
OK.

1348
01:14:24,920 --> 01:14:27,520
And you can have a button which
is called first row seat.

1349
01:14:28,240 --> 01:14:30,680
So whatever, if you're in the
Nosebleed up there, you click

1350
01:14:30,680 --> 01:14:34,400
first row seat.
So we can with Divogs have this

1351
01:14:34,400 --> 01:14:39,920
versatility to, to inject new
audio mixed signal.

1352
01:14:40,400 --> 01:14:44,000
Let's take the commentators and
the same feed without the voice.

1353
01:14:44,920 --> 01:14:47,360
So it's only like sound
enhancement?

1354
01:14:47,720 --> 01:14:49,640
Interesting.
So if you were.

1355
01:14:49,640 --> 01:14:54,240
Having an app for instance, or
earbuds, how will you be able to

1356
01:14:54,240 --> 01:14:59,960
tune in all of these features?
See, this is always, this is

1357
01:14:59,960 --> 01:15:01,360
always my question though,
Sebastian.

1358
01:15:01,360 --> 01:15:05,800
Like I think if, if you want
people to go to a concert and

1359
01:15:05,800 --> 01:15:09,520
wear headphones instead of
instead of having a line array

1360
01:15:09,520 --> 01:15:13,760
sound system or whatever, I
think to get there, there has to

1361
01:15:13,760 --> 01:15:17,520
be so much interactive
capabilities.

1362
01:15:17,520 --> 01:15:21,840
So I can, I've got my own
equalizers, I can tune my own

1363
01:15:21,840 --> 01:15:26,400
mix, I can have more bass, less
mid, whatever I want to do.

1364
01:15:26,400 --> 01:15:30,880
I can change languages, I can
have Taylor Swift in Chinese,

1365
01:15:30,880 --> 01:15:36,160
God forbid, you know?
So I think all of those types of

1366
01:15:36,160 --> 01:15:40,280
things need to exist before it
becomes a really great user

1367
01:15:40,280 --> 01:15:43,800
experience.
Well, it depends on how many

1368
01:15:44,240 --> 01:15:48,600
feeds.
OK, one thing funny, if you are

1369
01:15:48,600 --> 01:15:52,560
attending an hockey game and you
have, I don't know, TSN feed,

1370
01:15:52,560 --> 01:15:54,480
let's say you got one
broadcaster feed.

1371
01:15:54,640 --> 01:15:57,480
So you open up the Devox page
and you have only one button,

1372
01:15:57,560 --> 01:16:01,200
like, oh, cool, or don't need
it.

1373
01:16:01,640 --> 01:16:07,560
But if there's local team to
broadcaster, visitor team to

1374
01:16:07,560 --> 01:16:11,360
broadcaster, ice, microfilm,
star player of the day

1375
01:16:11,360 --> 01:16:15,360
microfilm, Yeah, DJ and House
Speaker and blah, blah, blah.

1376
01:16:15,360 --> 01:16:19,120
And you give a lot of options.
You got all these feeds already

1377
01:16:19,120 --> 01:16:22,360
there going to the hobby van.
So when you're loading the page,

1378
01:16:22,360 --> 01:16:24,640
you feel like you need to pick
and choose.

1379
01:16:25,440 --> 01:16:27,720
Oh, wow, I got all the choices.
OK, so I'm going to pick.

1380
01:16:27,720 --> 01:16:29,320
You feel like you have to pick
one.

1381
01:16:30,920 --> 01:16:36,560
Can you imagine this versatility
over your headphones?

1382
01:16:36,560 --> 01:16:37,520
Head buds?
No.

1383
01:16:37,520 --> 01:16:40,880
All these smart things, I mean.
Well, I think the challenge.

1384
01:16:40,880 --> 01:16:45,080
You're always gonna have there
as far as the the app and the

1385
01:16:45,080 --> 01:16:47,880
cloud and all of that, latency
is always going to be a problem.

1386
01:16:48,280 --> 01:16:51,080
And with yours, latency isn't a
problem apparently.

1387
01:16:51,080 --> 01:16:54,600
So what about reliability?
Like does the web page ever

1388
01:16:54,600 --> 01:16:58,040
crash or anything like that?
What happened?

1389
01:16:58,120 --> 01:17:01,720
I mean, on our end, actually,
sometimes people are refreshing

1390
01:17:01,720 --> 01:17:05,360
the page by mistake or they're
loading the page from home or

1391
01:17:05,360 --> 01:17:07,720
something, so they have to
refresh it once on site.

1392
01:17:07,720 --> 01:17:10,240
But I mean, it's basic browsing.
Does your phone?

1393
01:17:10,240 --> 01:17:12,600
Have to be?
Does the screen have to be on?

1394
01:17:13,400 --> 01:17:16,120
No, OK, no.
That's why we're using audio

1395
01:17:16,120 --> 01:17:19,200
only on purpose.
Yeah, if you were to have video

1396
01:17:19,200 --> 01:17:23,640
or subtitle or bumper in or
whatever it is, you need to, you

1397
01:17:23,640 --> 01:17:26,640
need to fake something in your
phone, basically it's called an

1398
01:17:26,640 --> 01:17:27,400
app.
Yeah.

1399
01:17:27,440 --> 01:17:30,800
So if you're doing audio only
through a web page, any web

1400
01:17:30,800 --> 01:17:32,760
browser thinks you are web
radio.

1401
01:17:33,120 --> 01:17:34,720
Interesting.
I like it.

1402
01:17:34,720 --> 01:17:37,160
Kill the screen and put.
It in your pocket yeah and by

1403
01:17:37,160 --> 01:17:42,920
carrying signal only audio it's
super super light into any Wi-Fi

1404
01:17:42,920 --> 01:17:45,720
environment so your.
Business model currently as far

1405
01:17:45,720 --> 01:17:50,640
as your sales strategy and
stuff, is it rental or a sale?

1406
01:17:51,680 --> 01:17:54,920
We are positioning ourselves as
manufacturer what we are.

1407
01:17:55,280 --> 01:17:58,240
So basically we are having a
network all over the world right

1408
01:17:58,240 --> 01:18:01,320
now.
So a lot of our confirm and we

1409
01:18:01,320 --> 01:18:03,520
are dealing contracts as we
speak.

1410
01:18:03,520 --> 01:18:07,240
So I can say too much, but with
several countries in the same

1411
01:18:07,240 --> 01:18:09,280
time.
So basically what we're doing

1412
01:18:09,280 --> 01:18:14,480
right now is building this kind
of huge worldwide network.

1413
01:18:15,000 --> 01:18:17,000
We'll be positing ourselves as
manufacturer.

1414
01:18:17,280 --> 01:18:19,720
So there's but the product will
sell it's.

1415
01:18:19,720 --> 01:18:23,560
Not a rental model.
Ideally it will be sale, but you

1416
01:18:23,560 --> 01:18:27,080
know, if you're having a company
that is doing large event, yeah,

1417
01:18:27,080 --> 01:18:29,360
you could create.
A rental they will be.

1418
01:18:29,360 --> 01:18:32,880
Buying it they will be renting
it yeah yeah, no, I mean if

1419
01:18:32,880 --> 01:18:36,040
you're.
Doing production for meetings

1420
01:18:36,040 --> 01:18:40,040
and corporate events and things
like that, it would make sense

1421
01:18:40,040 --> 01:18:42,680
to have them in your stock and
rent them out to clients.

1422
01:18:43,400 --> 01:18:45,160
But yeah, and.
Yeah.

1423
01:18:45,360 --> 01:18:48,280
But also you could obviously go
in and sell a system to a

1424
01:18:48,280 --> 01:18:54,480
Convention Center or to a yeah.
So no, I'm, I'm curious, I'm

1425
01:18:54,480 --> 01:18:57,880
just curious about that because
like for all of the weird fringe

1426
01:18:57,880 --> 01:19:01,600
markets, you know, like my son
grew up a, a go Kart racing

1427
01:19:01,600 --> 01:19:07,320
driver and then a car racing
driver and, and even go Kart

1428
01:19:07,320 --> 01:19:09,840
tracks.
Now they have video, they have

1429
01:19:09,840 --> 01:19:14,120
announcers they have and then
they have these horn terrible

1430
01:19:14,120 --> 01:19:18,000
speakers all over the parking
lot or wherever the the go Kart

1431
01:19:18,000 --> 01:19:21,160
track is.
And most of those tracks now are

1432
01:19:21,320 --> 01:19:24,640
they have Wi-Fi.
And so of course it would make

1433
01:19:24,640 --> 01:19:27,720
so much sense.
But again, like maybe after the

1434
01:19:27,720 --> 01:19:30,160
call, I'll ask you what the
pricing looks like and stuff

1435
01:19:30,160 --> 01:19:34,800
because maybe it's too expensive
for an application like that, a

1436
01:19:34,800 --> 01:19:37,000
smaller application like that.
Really.

1437
01:19:37,000 --> 01:19:39,040
I need out, Yeah.
So it's less than I would.

1438
01:19:39,040 --> 01:19:41,640
Expect right.
Yeah, yeah, we'll see, We'll

1439
01:19:41,640 --> 01:19:44,480
see.
But the The thing is just take

1440
01:19:44,480 --> 01:19:48,200
this karting example here, OK?
So you are a dad, proud dad

1441
01:19:48,200 --> 01:19:49,560
looking at your son racing,
right?

1442
01:19:49,600 --> 01:19:50,200
Yeah.
OK, just.

1443
01:19:51,080 --> 01:19:56,760
And you have this authorization
from the racetrack to use let's

1444
01:19:56,760 --> 01:19:59,480
let's imagine your son is having
a microphone in his helmet.

1445
01:19:59,480 --> 01:20:02,200
So for a pit crew communication
and stuff like that, yeah, they

1446
01:20:02,200 --> 01:20:03,760
can't.
Like any motorsport, they can't,

1447
01:20:03,760 --> 01:20:05,720
No.
But yeah, they're already doing

1448
01:20:05,720 --> 01:20:08,640
it for the motorsport and stuff,
so.

1449
01:20:09,360 --> 01:20:11,840
So let's say you have other
microphones that are picking up

1450
01:20:11,840 --> 01:20:14,680
the sound of the engine, the
squeaking tires and stuff like

1451
01:20:14,680 --> 01:20:16,080
that.
So you take all of those feet

1452
01:20:16,080 --> 01:20:19,680
into one mix and you have a
button which is called Name of

1453
01:20:19,680 --> 01:20:23,120
your Son, and you click on it
and you are inside of the cart

1454
01:20:23,240 --> 01:20:24,120
within.
Yeah.

1455
01:20:24,280 --> 01:20:27,120
You might not have.
This communication feed, but you

1456
01:20:27,120 --> 01:20:28,760
will be feeling that you are
breaking.

1457
01:20:28,760 --> 01:20:29,600
Yeah, no.
That's cool.

1458
01:20:29,720 --> 01:20:32,200
Yeah, that's cool.
No, but I'm just talking about

1459
01:20:32,200 --> 01:20:35,840
even the announcer, you know
who, because you're never close

1460
01:20:35,840 --> 01:20:37,840
enough to a speaker where you
can hear him.

1461
01:20:37,840 --> 01:20:42,480
And and if you go on YouTube,
because they, they generally

1462
01:20:42,480 --> 01:20:46,320
are, are publishing these or
doing live streams out via

1463
01:20:46,320 --> 01:20:48,360
YouTube.
But live streams are not live,

1464
01:20:48,440 --> 01:20:51,360
you know, they're, they're
exactly anywhere from 2:00 to

1465
01:20:51,520 --> 01:20:55,080
22nd, you know, delays.
And I have a funny.

1466
01:20:55,080 --> 01:21:00,280
Example for you here we were
showcasing Divox to a client in

1467
01:21:00,920 --> 01:21:04,800
monster truck event okay yeah
can you hear the comment

1468
01:21:04,800 --> 01:21:07,040
theaters at the monster truck
yeah of course I.

1469
01:21:07,040 --> 01:21:09,320
Can yeah.
Hey, how y'all doing?

1470
01:21:10,040 --> 01:21:11,720
Wow.
This is yeah.

1471
01:21:11,720 --> 01:21:14,800
You need to translate.
From that to English, Yeah,

1472
01:21:14,880 --> 01:21:17,040
yeah.
I mean, okay, so just earbuds,

1473
01:21:17,040 --> 01:21:19,960
just get rid of the engine.
Yeah, yeah, good luck with that.

1474
01:21:19,960 --> 01:21:22,320
Yeah, it's bouncing all over the
place.

1475
01:21:22,320 --> 01:21:24,080
Of course you can't.
Hear what they're saying.

1476
01:21:24,880 --> 01:21:26,720
So that's my.
Yeah, no.

1477
01:21:26,720 --> 01:21:30,520
That's a good example.
So Divox means digital vocals?

1478
01:21:30,520 --> 01:21:35,960
Is that what it's?
Directvox basically at first,

1479
01:21:36,360 --> 01:21:40,320
just if we rolled back a bit, it
was invented for instant

1480
01:21:40,320 --> 01:21:42,560
translation without noticing the
reach.

1481
01:21:42,640 --> 01:21:44,800
Yeah.
So it's Directvox, yeah,

1482
01:21:44,800 --> 01:21:45,880
basically.
Interesting.

1483
01:21:45,880 --> 01:21:48,520
Yeah.
I mean, what a cool technology.

1484
01:21:48,520 --> 01:21:53,320
I'm really excited for you.
I think even just and when you

1485
01:21:53,320 --> 01:21:58,120
say just it's a huge market, but
just the corporate convention

1486
01:21:58,120 --> 01:22:01,040
meeting business alone I think
is massive.

1487
01:22:01,640 --> 01:22:04,280
House of Worship House of
Worship is another big one you

1488
01:22:04,280 --> 01:22:06,840
got.
You got a tray full of old cell

1489
01:22:06,840 --> 01:22:08,800
phones that are not having a SIM
card?

1490
01:22:08,800 --> 01:22:11,400
Yeah, they are Wi-Fi capable.
That's that's a receiver right

1491
01:22:11,400 --> 01:22:12,400
there, right?
Yeah.

1492
01:22:12,400 --> 01:22:14,640
So if you take.
An older generation that might

1493
01:22:14,640 --> 01:22:18,160
be having earring problem and
stuff like that.

1494
01:22:18,160 --> 01:22:19,600
Hey, here's your personal
amplifier.

1495
01:22:19,600 --> 01:22:20,880
Done.
Yeah, well, I.

1496
01:22:20,880 --> 01:22:25,200
Mean even kids, even just
translation, you know, for House

1497
01:22:25,200 --> 01:22:28,520
of worship like I, I live in
South Florida, you know, you've

1498
01:22:28,520 --> 01:22:32,320
got a huge Hispanic population
along with, you know, other

1499
01:22:32,320 --> 01:22:34,360
people too, Russian, German,
whatever.

1500
01:22:34,800 --> 01:22:39,560
And I could see it used in
houses of worship, even just in

1501
01:22:39,560 --> 01:22:43,600
Florida.
So, yeah, I mean, to me, I think

1502
01:22:43,600 --> 01:22:45,200
this is a really, really cool
product.

1503
01:22:45,200 --> 01:22:47,560
I'm pretty excited about it.
So it is.

1504
01:22:47,560 --> 01:22:52,280
So simple that you can even wait
for the bus scan AQR that will

1505
01:22:52,280 --> 01:22:55,520
be connecting you to the Wi-Fi,
redirect to the right page and

1506
01:22:55,520 --> 01:22:58,640
hearing the Billboard right in
front of you before the bus is

1507
01:22:58,640 --> 01:23:02,640
coming in.
It's that quick.

1508
01:23:03,240 --> 01:23:05,520
Don't have to download an app,
yeah.

1509
01:23:05,920 --> 01:23:07,480
Interesting there's no speaker
boxes.

1510
01:23:07,480 --> 01:23:10,760
It's in exterior places, but
give me the audio feed and it's

1511
01:23:10,760 --> 01:23:12,400
been yeah, Internet and you're
good to go.

1512
01:23:12,400 --> 01:23:15,800
This is a.
World that so many different

1513
01:23:16,160 --> 01:23:20,400
companies are trying to tackle,
which is some form of

1514
01:23:20,400 --> 01:23:26,720
connectivity to your cell phone,
whether it's it's just Internet

1515
01:23:26,720 --> 01:23:31,200
of Things is 1 area where
they're trying to either

1516
01:23:31,200 --> 01:23:34,320
triangulate you and bring you to
a certain part of a shopping

1517
01:23:34,320 --> 01:23:37,040
mall for example.
Well, two things.

1518
01:23:37,080 --> 01:23:39,400
Yeah, two things.
That is exactly why I do have

1519
01:23:39,560 --> 01:23:42,120
and I do own my patent.
First of all, of course.

1520
01:23:42,120 --> 01:23:45,200
Yeah.
Second thing, I cannot announce

1521
01:23:45,200 --> 01:23:47,920
it, like publicly.
I hate what I can tell you.

1522
01:23:48,640 --> 01:23:50,720
No, but I will tell you after
you want to.

1523
01:23:50,720 --> 01:23:52,800
All right.
May I or should I?

1524
01:23:53,240 --> 01:23:55,320
We'll see.
But we get we're just on the

1525
01:23:55,320 --> 01:24:00,240
edge to to announce a huge
partnership with a huge company

1526
01:24:00,240 --> 01:24:03,000
that is doing huge Wi-Fi
integration.

1527
01:24:03,080 --> 01:24:04,280
Good for you.
Let me put it that way.

1528
01:24:04,280 --> 01:24:05,920
Congratulations.
Good for you.

1529
01:24:06,040 --> 01:24:08,520
So on the audio.
Side you already have everything

1530
01:24:08,520 --> 01:24:11,840
you need, Microphone, console,
Obi fan, whatever you need you

1531
01:24:11,840 --> 01:24:12,920
decide.
But when I talk.

1532
01:24:12,920 --> 01:24:15,760
About Wi-Fi, yeah, no, it's
amazing.

1533
01:24:15,840 --> 01:24:19,720
And I can understand well enough
your technology to know why

1534
01:24:19,720 --> 01:24:21,200
you've done it the way you've
done it.

1535
01:24:21,480 --> 01:24:24,360
It makes a huge amount of sense.
Again, and you're talking about

1536
01:24:24,360 --> 01:24:28,160
live music, live sporting
events, live keynote

1537
01:24:28,160 --> 01:24:33,440
presentations, live, you know,
latency is an issue and you've

1538
01:24:33,440 --> 01:24:36,600
done away with that issue and
also connectivity.

1539
01:24:36,600 --> 01:24:40,120
And again, forcing people to
download an app and forcing

1540
01:24:40,120 --> 01:24:43,120
people to do all kinds of,
they're all like, we're so

1541
01:24:43,120 --> 01:24:45,040
spoiled now.
Like I remember when downloading

1542
01:24:45,040 --> 01:24:48,400
an app wasn't a big deal.
Now it's like you're gonna make

1543
01:24:48,400 --> 01:24:50,000
me, yes.
You know.

1544
01:24:50,200 --> 01:24:53,040
And then if you're like me,
you're a clean freak on your

1545
01:24:53,040 --> 01:24:55,040
apps.
I don't like adding apps, you

1546
01:24:55,040 --> 01:24:57,600
know, I've got them all
perfectly organized in files,

1547
01:24:57,600 --> 01:25:02,440
you know, and, and so I get it.
I completely get it.

1548
01:25:02,440 --> 01:25:06,200
So let me ask you, one of my
favorite topics is is AI.

1549
01:25:06,480 --> 01:25:11,120
And yeah, so I again, I'm not
smart enough to be able to talk

1550
01:25:11,120 --> 01:25:14,960
to a really smart AI person, but
I'm smart enough to talk to most

1551
01:25:14,960 --> 01:25:21,000
people in our industry who are
either scared to death of AI or

1552
01:25:21,040 --> 01:25:23,360
in some cases they're just
ignoring it.

1553
01:25:23,440 --> 01:25:26,720
Like the it's OK, you know, I
don't even want to talk about

1554
01:25:26,720 --> 01:25:28,320
AI.
It's not something I pay

1555
01:25:28,320 --> 01:25:30,040
attention to right now.
OK.

1556
01:25:30,480 --> 01:25:31,920
So.
I love AI.

1557
01:25:32,040 --> 01:25:35,720
Yeah, I encourage people to use
it carefully.

1558
01:25:36,640 --> 01:25:43,320
I think that it is a little
harder than we thought about.

1559
01:25:43,560 --> 01:25:45,800
Let's take translation for it as
a good example.

1560
01:25:45,800 --> 01:25:48,040
OK, Just aim to this example
with translation.

1561
01:25:49,360 --> 01:25:52,680
I can.
English is a second language for

1562
01:25:52,680 --> 01:25:54,280
me.
OK, Sometimes I'm not having the

1563
01:25:54,280 --> 01:25:55,920
right grammar formulation and
stuff like that.

1564
01:25:55,920 --> 01:25:58,280
So therefore it might be
translating a little weird

1565
01:25:59,080 --> 01:26:01,880
because not necessarily
understand what I'm saying.

1566
01:26:02,040 --> 01:26:04,680
That's one thing super technical
speech.

1567
01:26:04,840 --> 01:26:09,200
Sometimes it's hard sarcasm,
humor, non verbal.

1568
01:26:10,400 --> 01:26:13,520
I've been talking with a lot of
translator human being, I mean

1569
01:26:13,520 --> 01:26:16,920
physical person that translates
and they are telling me that

1570
01:26:16,920 --> 01:26:20,640
they are so much in demand since
everybody's trying AI.

1571
01:26:21,120 --> 01:26:24,280
I'm not saying it's not good
enough, I'm saying it's not good

1572
01:26:24,280 --> 01:26:27,080
enough yet.
And you know what?

1573
01:26:27,280 --> 01:26:30,280
If you want to take your own
laptop, OK, Right now you take

1574
01:26:30,280 --> 01:26:32,880
your laptop.
You're installing an acquisition

1575
01:26:32,880 --> 01:26:36,040
card, for instance, and you're
using an AI to translate.

1576
01:26:36,920 --> 01:26:39,120
Good.
Give me the Jack 18 out, give me

1577
01:26:39,120 --> 01:26:42,160
the headphone Jack out to DVOX
and I will be streaming it over.

1578
01:26:42,200 --> 01:26:44,880
Yeah.
So next week you're gonna be

1579
01:26:44,880 --> 01:26:47,160
trying another one, another
software.

1580
01:26:47,160 --> 01:26:52,120
So I'm not into trying to
integrate a translation solution

1581
01:26:52,120 --> 01:26:55,720
inside of DVOX.
It's working just fine as it is

1582
01:26:55,720 --> 01:26:58,080
right now.
But be my guest, use whatever

1583
01:26:58,080 --> 01:26:58,800
you please.
Yeah, you're a.

1584
01:26:58,800 --> 01:27:01,600
Broadcast solution.
You're not a translation

1585
01:27:01,600 --> 01:27:03,720
solution, you're a broadcast
solution.

1586
01:27:03,920 --> 01:27:05,840
I'll broadcast whatever you want
me to.

1587
01:27:06,000 --> 01:27:09,440
If you want me to broadcast, you
know, the hi hat from the drums

1588
01:27:09,640 --> 01:27:12,960
because I want everybody to just
hear the hi hat from the drums.

1589
01:27:13,160 --> 01:27:15,200
That's what I'm going to do, you
know, and.

1590
01:27:15,400 --> 01:27:17,960
Depending you know take about
the courthouses again.

1591
01:27:17,960 --> 01:27:24,200
OK these translator have to be
someone in an insulated boot

1592
01:27:24,480 --> 01:27:28,560
inside of the room with a visual
on everyone because they have to

1593
01:27:28,560 --> 01:27:30,600
translate the non verbal as
well.

1594
01:27:32,120 --> 01:27:35,440
They have to.
Wait, by the end of the sentence

1595
01:27:35,440 --> 01:27:38,080
before translating to pick
exactly what it is?

1596
01:27:39,240 --> 01:27:44,000
What I'm telling you, green,
green, green, green.

1597
01:27:44,960 --> 01:27:46,640
It would be translating as the
color.

1598
01:27:47,160 --> 01:27:50,400
But in fact, this guy, green,
green, green, green, green.

1599
01:27:50,400 --> 01:27:51,920
This guy was so green.
Yeah.

1600
01:27:51,920 --> 01:27:53,680
It's not the same thing at all.
Yeah, yeah.

1601
01:27:53,880 --> 01:27:57,360
So that's what I'm.
Saying about AI use with potion

1602
01:27:57,800 --> 01:27:59,400
right?
I'm not sure I want to fit it

1603
01:27:59,400 --> 01:28:01,760
in, so let me argue with.
You for a second on that one.

1604
01:28:01,840 --> 01:28:03,760
Go ahead, go ahead.
So.

1605
01:28:03,760 --> 01:28:07,680
I think translators who are
saying AI isn't ready and AI is

1606
01:28:07,680 --> 01:28:10,480
not going to replace them and
stuff are full of shit.

1607
01:28:10,920 --> 01:28:14,440
You know, I think, I think
translators are the first people

1608
01:28:14,440 --> 01:28:19,520
who are going to be heavily
replaced by AI because not, not

1609
01:28:19,520 --> 01:28:21,880
for any reason.
And this is by no means a slight

1610
01:28:21,880 --> 01:28:24,160
against translators.
They're very important people

1611
01:28:24,160 --> 01:28:26,760
and historically have been very,
very important people.

1612
01:28:27,000 --> 01:28:30,720
But it's a very easy thing to
replace with AI and hoping

1613
01:28:30,720 --> 01:28:32,120
you're noted.
Is it going?

1614
01:28:32,120 --> 01:28:35,680
To get words mixed up every now
and then, yes.

1615
01:28:35,840 --> 01:28:38,720
I mean, it's just like how many
people right now are using AI

1616
01:28:38,720 --> 01:28:41,640
for coding.
Do you just take the code that

1617
01:28:41,640 --> 01:28:44,640
it puts out and boom, put it
straight into an electronic

1618
01:28:44,880 --> 01:28:47,200
device and it works?
No, of course not.

1619
01:28:47,200 --> 01:28:49,880
You have to.
You still have to check it,

1620
01:28:49,880 --> 01:28:53,840
change some things.
I use it when I'm writing

1621
01:28:53,840 --> 01:28:58,760
documents or when I'm writing a
story or or a press release

1622
01:28:58,760 --> 01:29:01,520
even.
I will use AI, but then I go

1623
01:29:01,520 --> 01:29:05,200
over it and I change it.
So AI is doing 80% of the work,

1624
01:29:05,200 --> 01:29:09,680
I'm doing the other 20%.
And so that I think it might be.

1625
01:29:09,680 --> 01:29:12,200
A little just too fast adoption.
That's my.

1626
01:29:12,280 --> 01:29:15,160
That's my, that I.
Agree with now I'm not arguing

1627
01:29:15,160 --> 01:29:18,400
with you on that one.
The the speed of AI is scaring

1628
01:29:18,400 --> 01:29:21,800
the hell out of me right now.
Like it's moving faster probably

1629
01:29:21,800 --> 01:29:25,120
than maybe any technology ever
has.

1630
01:29:25,720 --> 01:29:27,880
Maybe the Internet.
I mean the Internet moved pretty

1631
01:29:27,880 --> 01:29:32,600
quickly when when it first
started to where it is today,

1632
01:29:33,240 --> 01:29:35,680
but still AI is moving so much
more quickly.

1633
01:29:35,680 --> 01:29:38,760
Internet was slown down by the
computer themselves, by the

1634
01:29:38,760 --> 01:29:41,240
hardware to deal with it and the
bandwidth.

1635
01:29:41,520 --> 01:29:44,800
So now AI got no limit.
Yeah, it doesn't.

1636
01:29:44,800 --> 01:29:47,120
Have those limitations so it's
moving very quickly.

1637
01:29:47,320 --> 01:29:51,240
Well, the limitations I guess
are are the hardware to carry

1638
01:29:51,240 --> 01:29:53,440
it.
You know the the computing power

1639
01:29:53,840 --> 01:29:57,680
is is a limitation but and.
You might be right about the

1640
01:29:57,680 --> 01:30:01,200
translator that will be out of
out of jobs soon.

1641
01:30:01,200 --> 01:30:03,440
And you know, maybe you are
translators and.

1642
01:30:03,440 --> 01:30:05,640
Travel agents, I think are the
two that are going to be

1643
01:30:05,640 --> 01:30:08,840
impacted the most, most quickly.
But if you take the.

1644
01:30:08,840 --> 01:30:12,240
Translator, there's still a lot
of solution these days just to

1645
01:30:12,240 --> 01:30:15,880
keep the translator off site.
So even Zoom have integrated a

1646
01:30:15,880 --> 01:30:19,160
solution where the translator
can be off site and there's a

1647
01:30:19,160 --> 01:30:24,080
lot of software that that are
specialized in keeping the

1648
01:30:24,080 --> 01:30:27,280
translator off site.
So not now.

1649
01:30:27,400 --> 01:30:29,280
You might be right, but not now,
yeah.

1650
01:30:29,760 --> 01:30:32,560
Yeah, and.
As I was saying, just take any

1651
01:30:32,560 --> 01:30:35,840
software you please, any AI you
please, give me the Jack out.

1652
01:30:35,840 --> 01:30:37,000
Sold your Jack out.
I know.

1653
01:30:37,000 --> 01:30:38,480
I love that.
Yeah, I love that.

1654
01:30:38,480 --> 01:30:41,240
I love.
Again, I'm not comparing AI to

1655
01:30:41,240 --> 01:30:46,400
what you're doing.
I'm just, I think AI is going to

1656
01:30:46,400 --> 01:30:52,720
pick on very specific things one
at a time, whereas your solution

1657
01:30:52,720 --> 01:30:57,280
is for a lot of different things
and isn't specific.

1658
01:30:57,440 --> 01:30:59,960
AI is very specific.
It's very good at specific

1659
01:30:59,960 --> 01:31:02,720
things.
When you try to use ChatGPT to

1660
01:31:02,720 --> 01:31:04,960
create images, they're usually
crappy images.

1661
01:31:04,960 --> 01:31:08,480
But if you go to an image
generation AI tool and create

1662
01:31:08,480 --> 01:31:11,360
images, they're very good
because that's all it does.

1663
01:31:11,360 --> 01:31:13,840
It's very specific to that.
It's learned a lot of

1664
01:31:13,840 --> 01:31:16,200
information to be able to do
that, etcetera.

1665
01:31:16,200 --> 01:31:19,800
So I think.
We'll see the merge with AI and

1666
01:31:19,800 --> 01:31:23,680
technology a little nicely later
on, because I think so too.

1667
01:31:24,040 --> 01:31:26,280
Yeah, at 1:00.
End you need a microphone, at

1668
01:31:26,280 --> 01:31:27,560
the other end you need
headphones.

1669
01:31:27,560 --> 01:31:31,000
What's in between?
So they will need to have this

1670
01:31:31,000 --> 01:31:32,400
blend.
Yeah, that's a good point.

1671
01:31:32,480 --> 01:31:33,840
No, it's a nicely organized
well.

1672
01:31:33,840 --> 01:31:37,040
Said.
At one end you have ears you.

1673
01:31:37,040 --> 01:31:38,440
Need a microphone?
Yeah.

1674
01:31:38,760 --> 01:31:40,880
Microphone and headphones,
what's connecting them?

1675
01:31:41,120 --> 01:31:45,560
Yeah, well, and, and again with
latency being, I think one of

1676
01:31:45,560 --> 01:31:49,200
the biggest no, no's, you know,
you can't have latency

1677
01:31:49,320 --> 01:31:51,720
otherwise.
To me, the tool is ineffective.

1678
01:31:51,720 --> 01:31:54,480
If it's got latency, it's like,
I don't want to use it because I

1679
01:31:54,480 --> 01:31:57,600
want to hear that.
You know, what's funny is we'll

1680
01:31:57,600 --> 01:32:00,120
have to have a conversation
after the conversation as well

1681
01:32:00,120 --> 01:32:02,640
because Sarah's listening to
this and biting her tongue right

1682
01:32:02,640 --> 01:32:06,240
now because Sarah worked for
Formula One and one of her jobs

1683
01:32:06,240 --> 01:32:13,360
there was with a company that
was producing a fan vision for

1684
01:32:13,360 --> 01:32:16,440
for people who could rent it.
And then they could watch

1685
01:32:16,440 --> 01:32:19,560
different camera views and
things on this little box that

1686
01:32:19,560 --> 01:32:21,760
they would carry around with
them and connect their

1687
01:32:21,760 --> 01:32:24,160
headphones to it and stuff.
So she's going to have an

1688
01:32:24,160 --> 01:32:28,200
opinion as well on all of this,
Robin.

1689
01:32:28,520 --> 01:32:32,040
So how?
How?

1690
01:32:32,040 --> 01:32:35,160
I don't even know where to go
with that.

1691
01:32:35,160 --> 01:32:38,560
Like, I mean, to me, it's an
incredible technology and it's a

1692
01:32:38,560 --> 01:32:40,600
today technology.
It's ready to go, right?

1693
01:32:40,600 --> 01:32:41,960
It's not.
It is, yeah.

1694
01:32:41,960 --> 01:32:43,760
No, no, it's not the prototype
at all.

1695
01:32:43,760 --> 01:32:45,440
It's kind of a ready to market
product.

1696
01:32:45,440 --> 01:32:47,360
I mean, we have resellers all
over the place.

1697
01:32:47,360 --> 01:32:50,600
Yeah.
And you know, this is way too

1698
01:32:50,600 --> 01:32:53,400
simple to be ignored.
And one of the main thing I'm

1699
01:32:53,400 --> 01:32:55,840
receiving from all of the
presentation I'm doing, all the

1700
01:32:55,840 --> 01:32:58,320
demo I'm doing and all the
clients I'm, you know,

1701
01:32:58,520 --> 01:33:01,120
presenting to is always the same
thing.

1702
01:33:01,120 --> 01:33:03,600
It's like, wow.
How simple.

1703
01:33:04,360 --> 01:33:07,680
And all of the clients are
saying, finally something new.

1704
01:33:07,960 --> 01:33:09,680
Yeah, because it's not a new
camera.

1705
01:33:09,680 --> 01:33:11,680
It's not a new television
screen, it's not a new speaker

1706
01:33:11,680 --> 01:33:13,720
boxes.
It's a new thing.

1707
01:33:13,720 --> 01:33:15,720
It's a new technology.
The way we do it, we're the only

1708
01:33:15,720 --> 01:33:17,760
one doing it.
That's why we have this patent

1709
01:33:17,760 --> 01:33:18,960
on it.
Have you done a live?

1710
01:33:18,960 --> 01:33:21,160
Event yet?
Yes, it rolls.

1711
01:33:21,360 --> 01:33:23,320
I should.
Say, a live music event, yet

1712
01:33:23,760 --> 01:33:26,600
concerts.
Not necessarily concerts.

1713
01:33:26,600 --> 01:33:28,520
I'm not.
I'm not pretending to challenge

1714
01:33:28,520 --> 01:33:32,040
the speaker boxes.
When you go to a a concert, you

1715
01:33:32,040 --> 01:33:34,920
want to have this vibe with the
speaker boxes and stuff like

1716
01:33:34,920 --> 01:33:36,680
that.
So not necessarily a music

1717
01:33:36,680 --> 01:33:41,400
concert, but what we did was
afforded private rooms, the

1718
01:33:41,400 --> 01:33:42,760
balcony.
Well, this is what I.

1719
01:33:42,760 --> 01:33:44,680
Was thinking like this is what I
was thinking.

1720
01:33:44,680 --> 01:33:48,120
Private rooms or in a stadium,
the seats in the top ten rows or

1721
01:33:48,120 --> 01:33:53,080
whatever, you know, just areas
where the sound maybe isn't very

1722
01:33:53,080 --> 01:33:55,040
good.
Or yes, then yes.

1723
01:33:55,040 --> 01:33:59,200
We did, but we're all proofs of
concept, so yeah, I cannot name

1724
01:33:59,200 --> 01:34:01,600
them already.
Yeah, but for all the private

1725
01:34:01,600 --> 01:34:04,880
balconies, the media room, the
whatever, I guarantee.

1726
01:34:04,880 --> 01:34:10,320
You people listening are going
to have some ideas on on Oh my

1727
01:34:10,320 --> 01:34:15,400
God, I really need like the
ability to put out a second mix,

1728
01:34:15,720 --> 01:34:21,840
you know, so historically, old
people always complain about

1729
01:34:21,840 --> 01:34:24,200
bass.
It's too much bass or not enough

1730
01:34:24,240 --> 01:34:26,120
treble.
Not enough treble, especially if

1731
01:34:26,120 --> 01:34:27,680
you.
Have a hairpiece, you know,

1732
01:34:28,880 --> 01:34:31,800
hairpieces, devices that have
been made for you which are

1733
01:34:31,800 --> 01:34:33,920
self-employed because you're
having issue.

1734
01:34:34,200 --> 01:34:35,920
I mean sub frequently.
Yeah, they're very flat.

1735
01:34:36,960 --> 01:34:39,280
OK, let me give you this word
example.

1736
01:34:39,880 --> 01:34:45,040
I went somewhere in the US for a
specific boxing match, asked by

1737
01:34:45,280 --> 01:34:48,760
a specific broadcast sports
broadcaster in the US to do a

1738
01:34:48,760 --> 01:34:50,760
demonstration during a certain
period of time.

1739
01:34:50,760 --> 01:34:55,320
Let me keep it as foggy as what
we did was approve of concept

1740
01:34:55,320 --> 01:34:58,920
for this broadcaster.
And it was giving me access to

1741
01:34:58,960 --> 01:35:03,120
the referee microphone and the
falling from the ceiling

1742
01:35:03,120 --> 01:35:05,360
microphone right on top of the
center of the ring.

1743
01:35:05,360 --> 01:35:07,720
There's this kind of microphone
falling from the sky, right,

1744
01:35:07,720 --> 01:35:12,480
that is grabbing everything.
He also gave me the commentators

1745
01:35:13,240 --> 01:35:19,120
for one of the broadcasters and
I asked to have the red corner

1746
01:35:19,120 --> 01:35:23,120
and blue corner microphone.
OK, obviously enough.

1747
01:35:23,400 --> 01:35:27,040
When these guys, there was a
heavyweight championship, these

1748
01:35:27,040 --> 01:35:31,440
guys were fighting, all those
two microphones were quiet as

1749
01:35:31,440 --> 01:35:32,920
hell.
I mean, there's nothing there on

1750
01:35:32,920 --> 01:35:35,120
the feed, so never mind.
No one was on it.

1751
01:35:35,960 --> 01:35:38,920
But if you take the referee or
the falling from the sky

1752
01:35:38,920 --> 01:35:42,120
microphone, you feel the hit,
you hear everything.

1753
01:35:42,400 --> 01:35:44,480
It's as close to the action as
you can be.

1754
01:35:44,480 --> 01:35:46,680
So you don't want to be looking
at your screen.

1755
01:35:46,680 --> 01:35:51,000
You're looking at the ring and
you can hear and feel the glove

1756
01:35:51,000 --> 01:35:54,200
on the opponent's face.
And then Bing, they go back to

1757
01:35:54,200 --> 01:35:56,400
their corner.
Everybody was switching to the

1758
01:35:56,400 --> 01:35:59,000
microphone at the corner and.
They were earring.

1759
01:35:59,000 --> 01:36:02,000
What the coach was telling,
well, let me give you.

1760
01:36:02,000 --> 01:36:06,440
Another example, so I met a guy
on a flight recently coming over

1761
01:36:06,440 --> 01:36:15,120
from Europe and he started a
company based on betting on the

1762
01:36:15,120 --> 01:36:17,800
third down in football.
This is American football where

1763
01:36:17,800 --> 01:36:22,720
we have 4 downs, right?
So you can bet basically, is it

1764
01:36:22,720 --> 01:36:26,680
going to be a pass, a run?
You know what's going to happen

1765
01:36:26,680 --> 01:36:29,720
on the third down and you can
bet just on the third down.

1766
01:36:29,720 --> 01:36:32,280
He created this this whole thing
around third downs.

1767
01:36:33,320 --> 01:36:37,760
He went to the NFL and he
purchased the rights to the

1768
01:36:37,760 --> 01:36:42,160
coaches microphone for 3rd down.
What that call is straight into

1769
01:36:42,160 --> 01:36:44,440
the quarterback's helmet from
the coach.

1770
01:36:44,920 --> 01:36:48,440
So he purchased it.
But with AI, think it's a 10

1771
01:36:48,440 --> 01:36:53,040
second or 22nd delay so that
they can't sell the play to the

1772
01:36:53,040 --> 01:36:56,000
other team or something like
that or it gets somehow, you

1773
01:36:56,000 --> 01:37:00,600
know, grabbed.
And so right away, as soon as

1774
01:37:00,600 --> 01:37:04,520
like within 10 or 20 seconds of
making that bet and then the

1775
01:37:04,520 --> 01:37:08,520
play happens, you get that
information straight from his

1776
01:37:08,520 --> 01:37:11,200
company to that audience or
whatever.

1777
01:37:11,520 --> 01:37:14,240
Imagine being able to broadcast
that inside the stadium.

1778
01:37:14,240 --> 01:37:15,960
That would be really, really
cool.

1779
01:37:16,080 --> 01:37:18,160
Be careful with.
Your example because just

1780
01:37:18,240 --> 01:37:21,280
Australian market is a big
betting market, yeah.

1781
01:37:21,560 --> 01:37:25,800
And we proved recently that we
are 40 seconds faster than any

1782
01:37:26,120 --> 01:37:27,400
betting app.
Wow, that's.

1783
01:37:27,880 --> 01:37:31,760
Incredible are.
Inside of the venue you got this

1784
01:37:31,920 --> 01:37:35,000
edge where you can bet before
everybody else from home.

1785
01:37:36,160 --> 01:37:40,360
Yeah, but can you delay it?
I can if I if you know, the

1786
01:37:40,440 --> 01:37:43,240
audio signal itself can be
delayed if you want to, yeah,

1787
01:37:43,480 --> 01:37:45,120
no, but that's.
What I'm saying like if for

1788
01:37:45,120 --> 01:37:53,960
example, you could go to a a
hockey arena and whenever

1789
01:37:53,960 --> 01:37:57,760
there's a time out, you could
listen to the time out 10

1790
01:37:57,760 --> 01:38:00,920
seconds after it happened or 20
seconds after it happened or

1791
01:38:00,920 --> 01:38:03,040
whatever.
And everyone could listen to

1792
01:38:03,040 --> 01:38:06,080
that in their headphones, in the
audience and hear what was said

1793
01:38:06,080 --> 01:38:08,400
during the time out, for
example, and at the end of.

1794
01:38:08,400 --> 01:38:10,880
The game, when everybody's
rushing out, you look up to the

1795
01:38:10,880 --> 01:38:13,920
Jumbotron and you can see the
star player to an interview, it

1796
01:38:13,920 --> 01:38:17,160
can listen to it or what?
About what about in the penalty

1797
01:38:17,160 --> 01:38:19,320
box?
If the guy, if there's if they

1798
01:38:19,320 --> 01:38:22,120
put a microphone in the penalty
box and they tell all the teams,

1799
01:38:22,320 --> 01:38:24,480
hey, there's a microphone in the
penalty box, say whatever you

1800
01:38:24,480 --> 01:38:27,240
feel like saying and they can
sit there and bitch for the

1801
01:38:27,240 --> 01:38:29,800
whole 2 minutes about the call
that just happened.

1802
01:38:29,800 --> 01:38:32,280
This guy's an asshole.
This coat or this raft thing,

1803
01:38:32,840 --> 01:38:34,400
you know what I mean?
See if you.

1804
01:38:34,400 --> 01:38:37,960
Pay your ticket to be seated
right next to that penalty box.

1805
01:38:37,960 --> 01:38:40,080
Yeah, you'll be hearing
everything, even the F word if

1806
01:38:40,080 --> 01:38:41,480
yeah, yeah.
You're gonna be hearing

1807
01:38:41,480 --> 01:38:43,960
everything.
Yeah, but if you are from home,

1808
01:38:43,960 --> 01:38:46,520
there's no way that the
broadcaster will allow this

1809
01:38:46,520 --> 01:38:48,280
language to go out.
But hey, you're in the venue.

1810
01:38:48,280 --> 01:38:50,640
Why not?
Yeah, you will be hearing it.

1811
01:38:50,640 --> 01:38:51,600
Yeah.
No, that's what I'm.

1812
01:38:51,600 --> 01:38:54,480
Saying that would be a really
fun use of your technology would

1813
01:38:54,480 --> 01:38:58,920
be the Penalty Box Cloud.
We can do it if the if the

1814
01:38:59,160 --> 01:39:03,000
microphone feed owner allow us,
we're going to be streaming it,

1815
01:39:03,000 --> 01:39:05,880
yeah.
So going back to AI for a

1816
01:39:05,880 --> 01:39:09,240
second, because, you know, I'm
an AI nerd, no.

1817
01:39:09,240 --> 01:39:11,320
Problem.
Do you have any?

1818
01:39:11,320 --> 01:39:15,760
Examples like in our industry,
most people who think about AI

1819
01:39:15,760 --> 01:39:18,800
think of it as as a, as the
devil you know.

1820
01:39:18,800 --> 01:39:23,800
It's it's AI is going to come
and, and program the MA3 console

1821
01:39:23,800 --> 01:39:29,080
and I'm going to lose my job.
And my opinion is that that's

1822
01:39:29,080 --> 01:39:31,680
not going to happen.
What AI is going to do is it's

1823
01:39:31,680 --> 01:39:34,000
going to support you.
If you're the lighting director

1824
01:39:34,000 --> 01:39:37,080
or lighting programmer, you
won't have to sit and program

1825
01:39:37,080 --> 01:39:42,320
all the, the the basic stuff.
You can have AI do that for you.

1826
01:39:42,520 --> 01:39:45,160
Just like macros are built into
consoles now.

1827
01:39:45,160 --> 01:39:48,040
They didn't used to be.
Yeah, we.

1828
01:39:48,040 --> 01:39:49,760
Are using it.
I can give you an example if you

1829
01:39:49,760 --> 01:39:50,680
want to.
Yeah, please.

1830
01:39:51,440 --> 01:39:53,360
OK, so well.
First of all, I'm a French

1831
01:39:53,360 --> 01:39:58,720
Canadian guy, so whenever I'm
writing emails to really first

1832
01:39:58,720 --> 01:40:02,520
approach new important people,
whatever, sometimes I ask

1833
01:40:02,920 --> 01:40:06,560
ChatGPT or writer to just help
me out with my grammar.

1834
01:40:06,880 --> 01:40:09,240
I'm like oh crap OK this is too
French.

1835
01:40:10,680 --> 01:40:13,760
Sometimes I'm doing jokes at the
restaurant and it's like no

1836
01:40:13,760 --> 01:40:16,560
one's laughing.
And a colleague of mine is like,

1837
01:40:16,640 --> 01:40:18,720
well, that's not how you should
say it in English.

1838
01:40:18,920 --> 01:40:20,520
Oh crap, it's.
Too it's Those are good

1839
01:40:20,520 --> 01:40:21,840
examples.
Yeah, so.

1840
01:40:21,840 --> 01:40:24,800
Grammars for e-mail, that's one
of the main thing.

1841
01:40:24,880 --> 01:40:29,520
I'm using it.
We both write on many, many

1842
01:40:29,520 --> 01:40:32,640
pictures to explain what Divox
is about.

1843
01:40:32,640 --> 01:40:37,360
We are doing a lot of post and
LinkedIn post and documentation,

1844
01:40:37,360 --> 01:40:39,080
paperwork, presentation, stuff
like that.

1845
01:40:39,600 --> 01:40:44,080
And we were out of pictures of
people wearing headphones.

1846
01:40:44,200 --> 01:40:46,040
Yeah.
So I mean.

1847
01:40:46,120 --> 01:40:48,360
We want to have a woman wearing
headphones.

1848
01:40:48,360 --> 01:40:50,320
We want to have a full crowd
wearing headphones.

1849
01:40:50,320 --> 01:40:51,800
We could I use it for that
stuff?

1850
01:40:51,800 --> 01:40:53,320
Too.
Yeah, exactly.

1851
01:40:53,320 --> 01:40:55,800
So what so my I need a picture
of.

1852
01:40:55,920 --> 01:40:58,720
Six moving lights and four
speakers on a stage.

1853
01:40:59,000 --> 01:41:00,040
Boom.
Exactly you've.

1854
01:41:00,040 --> 01:41:02,960
Got it.
And and in these circumstances,

1855
01:41:03,000 --> 01:41:06,920
yeah, OK, it was not super
relevant for us to have a real

1856
01:41:06,920 --> 01:41:10,360
picture if and if it looks a
little AI generated.

1857
01:41:10,360 --> 01:41:12,520
Yeah, never mind.
It's explaining my point.

1858
01:41:12,520 --> 01:41:16,760
Yeah, it's just to cover up my.
Yeah, to have this picture on.

1859
01:41:16,760 --> 01:41:18,720
No, I get it.
Makes perfect sense and.

1860
01:41:19,000 --> 01:41:21,920
So there's really.
Good examples of uses of it

1861
01:41:21,920 --> 01:41:25,480
where it's not replacing you,
like, you know, even from a

1862
01:41:25,480 --> 01:41:28,160
coding standpoint like we just
talked about, like I'm sure

1863
01:41:28,160 --> 01:41:31,000
there's really boring code.
Do you know Richard Kadina?

1864
01:41:32,200 --> 01:41:34,480
No, Richard.
Kadina is a very smart guy.

1865
01:41:34,480 --> 01:41:37,920
He worked for high end systems
for a number of years, but now

1866
01:41:37,920 --> 01:41:44,200
he goes around doing training
for mostly electrical for our

1867
01:41:44,200 --> 01:41:50,080
industry, for you know, for the
events industry, theater, live

1868
01:41:50,080 --> 01:41:52,600
events, etcetera.
Very, very smart guy.

1869
01:41:52,600 --> 01:41:59,120
But, you know, he said that like
in a lot of the things that he

1870
01:41:59,120 --> 01:42:05,680
creates, he needs to create, you
know, some very, very simple,

1871
01:42:05,680 --> 01:42:09,600
basic lines of code.
And those basic lines of code

1872
01:42:09,600 --> 01:42:12,160
sometimes take them five or six
hours to do.

1873
01:42:12,640 --> 01:42:15,400
And it's for a very, very simple
task.

1874
01:42:15,400 --> 01:42:20,240
And he now uses, you know, he
now uses AI and it's done in 10

1875
01:42:20,240 --> 01:42:23,360
minutes, and he gets his time
back to do other things.

1876
01:42:23,720 --> 01:42:28,880
Yeah, my guys are.
Sometimes relying on the the AI

1877
01:42:28,880 --> 01:42:32,360
for coding in specific blocks
whenever it needs to be

1878
01:42:32,360 --> 01:42:34,640
simplified, Yeah.
OK.

1879
01:42:34,920 --> 01:42:37,080
Or else you know how coding
works.

1880
01:42:37,080 --> 01:42:40,040
OK, yeah, I'm not a coder
myself, but you can get lost

1881
01:42:40,120 --> 01:42:43,160
into your screen.
If you're typing in line of

1882
01:42:43,160 --> 01:42:46,600
commands for hours and hours,
you're getting blurry face just

1883
01:42:46,600 --> 01:42:49,440
like and it's not working.
You don't know why.

1884
01:42:49,440 --> 01:42:51,640
Sometimes it's like, where's my
mistake?

1885
01:42:51,640 --> 01:42:53,840
Copy paste.
Hey, why do you have this double

1886
01:42:53,840 --> 01:42:56,920
line over there?
It's you've been struggling for

1887
01:42:56,920 --> 01:42:58,920
hours in this freaking area.
I got it right.

1888
01:42:58,920 --> 01:43:00,920
Like in 10 seconds.
Yeah, for research.

1889
01:43:01,200 --> 01:43:04,120
For research, well, no.
And if you think, you know,

1890
01:43:04,120 --> 01:43:07,560
getting outside our industry,
you think of things like cancer

1891
01:43:07,560 --> 01:43:12,520
and and Alzheimer's and, you
know, things that have been,

1892
01:43:13,160 --> 01:43:17,840
we've spent billions of dollars
and many, many 10s of years on

1893
01:43:17,840 --> 01:43:20,160
it and we still don't have
solutions.

1894
01:43:20,680 --> 01:43:23,640
I think AI is gonna really speed
that kind of stuff up, and I'm

1895
01:43:23,640 --> 01:43:27,760
excited we're using.
It carefully, yeah even at IC

1896
01:43:27,760 --> 01:43:31,120
events and or at DVOX, we're
using it carefully yeah.

1897
01:43:31,200 --> 01:43:33,440
And it's never doing 100% of the
job.

1898
01:43:33,440 --> 01:43:34,560
Never no.
I.

1899
01:43:34,560 --> 01:43:36,560
Agree with you.
Not even closed.

1900
01:43:36,560 --> 01:43:39,360
Yeah, so you know, even the.
Grammar.

1901
01:43:39,360 --> 01:43:41,320
I was referring to.
Sometimes it's way too neat.

1902
01:43:41,320 --> 01:43:43,160
I'm like, I don't even
understand what it is, you know?

1903
01:43:43,160 --> 01:43:44,600
It's like, that's not what I
meant.

1904
01:43:44,840 --> 01:43:48,640
I'll assume that I'll explain a.
Real world one to you that we're

1905
01:43:48,640 --> 01:43:54,000
currently working on, but it's
not a secret really but freight

1906
01:43:54,120 --> 01:43:57,840
quoting in our business because
we're a marketplace is, is a

1907
01:43:57,840 --> 01:44:01,720
very complicated task because
somebody goes on an e-commerce

1908
01:44:01,720 --> 01:44:04,480
site they want to buy something
putting in put it in a shopping

1909
01:44:04,480 --> 01:44:06,680
cart how much is it including
shipping and taxes and

1910
01:44:06,680 --> 01:44:11,080
everything OK, boom purchase.
And when you're dealing with

1911
01:44:11,080 --> 01:44:15,400
used live event equipment, it's
almost impossible to do this

1912
01:44:15,400 --> 01:44:20,040
because it's not a known, you
know, you don't know the

1913
01:44:20,040 --> 01:44:23,760
dimensions of a device because
is it shipping in a road case?

1914
01:44:23,760 --> 01:44:25,720
Is it 1 device?
Is it 4 devices?

1915
01:44:25,720 --> 01:44:29,280
Are they shipping in dual Rd.
cases, quad Rd. cases?

1916
01:44:29,280 --> 01:44:32,480
Are they on a pallet?
Everything is custom pretty

1917
01:44:32,480 --> 01:44:35,760
much.
The cool thing, there's some new

1918
01:44:35,880 --> 01:44:41,560
AI tech out there that you can
basically put have an image of

1919
01:44:41,560 --> 01:44:45,880
something and based on what is
around that image, it will give

1920
01:44:45,880 --> 01:44:47,720
you the weight and dimensions of
the image.

1921
01:44:48,280 --> 01:44:52,560
And so you know, AI would know
that this is an iPod case.

1922
01:44:53,360 --> 01:44:56,520
So it would just give me
dimensions and weight of an iPod

1923
01:44:57,120 --> 01:45:02,800
case or Airpod case, Sorry.
And but if you put a picture of

1924
01:45:02,800 --> 01:45:06,040
a guitar and you want the weight
and dimensions of the guitar,

1925
01:45:06,040 --> 01:45:08,120
it's going to look at things
around that guitar and it's

1926
01:45:08,120 --> 01:45:11,280
going to go, OK, that's a man.
He's probably about 6 feet tall.

1927
01:45:11,400 --> 01:45:14,080
He probably weighs about 180
lbs.

1928
01:45:14,640 --> 01:45:17,560
The guitar is going to be 3 1/2
feet tall and it's going to

1929
01:45:17,560 --> 01:45:20,880
weigh X.
And so, you know, that's a

1930
01:45:20,880 --> 01:45:23,840
technology that we're working
with an AI company out of Europe

1931
01:45:23,840 --> 01:45:29,640
right now on creating a, an
estimating system for freight

1932
01:45:29,920 --> 01:45:32,520
where it can look at a bunch of
moving lights in Rd.

1933
01:45:32,520 --> 01:45:37,120
Cases and estimate freight or
estimate weight and dimensions

1934
01:45:37,120 --> 01:45:40,560
close enough to where we can get
an accurate freight quote

1935
01:45:40,880 --> 01:45:44,680
instantly without having to
cause anybody any delays or

1936
01:45:44,680 --> 01:45:47,240
waiting or it's a powerful.
Tool very powerful.

1937
01:45:47,240 --> 01:45:50,600
So things like that you can't
do, you know, without it.

1938
01:45:50,880 --> 01:45:53,480
Like it's things that AI can do
that other things can't do.

1939
01:45:53,600 --> 01:45:56,560
It's too time.
Consuming or correct simple

1940
01:45:56,560 --> 01:45:57,720
task?
Yeah, correct.

1941
01:45:57,720 --> 01:46:01,000
So that's where I get excited
about AI, you know?

1942
01:46:01,320 --> 01:46:04,680
And plus, the older I get and
the busier I get, the lazier I

1943
01:46:04,680 --> 01:46:06,360
get.
I don't want to be doing simple,

1944
01:46:06,360 --> 01:46:08,520
mundane things.
And AI is really good at that

1945
01:46:08,520 --> 01:46:10,080
kind of stuff.
I love.

1946
01:46:10,080 --> 01:46:11,720
AI too.
I'm just cautious.

1947
01:46:11,960 --> 01:46:14,360
I agree with you that's it yeah,
I agree with you because right

1948
01:46:14,360 --> 01:46:17,080
now you have you try to log into
your bank account and you get

1949
01:46:17,080 --> 01:46:19,480
this two factor identification
all the time You don't have your

1950
01:46:19,480 --> 01:46:21,920
cell phone in your hand and you
don't have this text to code or

1951
01:46:21,920 --> 01:46:24,440
whatever it is.
So just wait for the AI to

1952
01:46:24,440 --> 01:46:26,360
correct this up.
We're gonna have 10 layers of

1953
01:46:26,360 --> 01:46:28,920
security, so we're just like,
OK, just use it.

1954
01:46:28,960 --> 01:46:30,520
Well, that's my.
This is also.

1955
01:46:30,520 --> 01:46:34,960
Another area that AI scares the
hell out of me is is breaching

1956
01:46:34,960 --> 01:46:37,960
security systems.
You know, there's AI because

1957
01:46:37,960 --> 01:46:41,360
already you've got hackers out
there who figure out ways into

1958
01:46:41,360 --> 01:46:45,960
things quite quickly and they
hack your bank account or they,

1959
01:46:46,240 --> 01:46:48,560
you know, steal your identity or
whatever they do.

1960
01:46:49,040 --> 01:46:52,080
AI is going to be able to do
that much faster and a much

1961
01:46:52,080 --> 01:46:55,160
higher level.
Oh right, that's true.

1962
01:46:55,160 --> 01:46:56,880
You know a much higher level AI
is going to.

1963
01:46:56,880 --> 01:46:59,880
Become a very efficient thief.
But you have to.

1964
01:47:00,040 --> 01:47:03,880
Ask the right thing to the AI as
well to make it.

1965
01:47:04,240 --> 01:47:05,480
That's it.
Properly, that's.

1966
01:47:05,480 --> 01:47:08,840
The whole, so you take an
example where you got this brand

1967
01:47:08,840 --> 01:47:12,320
new Wi-Fi equipment brand new
out-of-the-box and nothing is

1968
01:47:12,320 --> 01:47:14,360
configured.
You plugged everything.

1969
01:47:14,600 --> 01:47:17,880
You don't plug it and like
configure all this shit enter.

1970
01:47:18,280 --> 01:47:19,480
No way.
It's not going to happen.

1971
01:47:19,480 --> 01:47:23,880
I mean, you need to be an
engineer just to ask the right

1972
01:47:23,880 --> 01:47:25,480
thing.
So that's where I'm thinking

1973
01:47:25,480 --> 01:47:30,360
about bridging that huge gap is,
yeah.

1974
01:47:30,880 --> 01:47:33,240
But I think there's a lot of
things that it does really well

1975
01:47:33,240 --> 01:47:35,000
right now that can be helpful
for people.

1976
01:47:35,000 --> 01:47:39,280
So just to ignore it or to like,
you know, it's funny because I

1977
01:47:39,280 --> 01:47:42,040
went to a lighting designer,
very good friend of mine a few

1978
01:47:42,040 --> 01:47:44,000
weeks ago.
And I said we were just having a

1979
01:47:44,000 --> 01:47:45,520
conversation.
And I said, well, why don't you

1980
01:47:45,520 --> 01:47:47,320
use AI?
He said, I haven't got time to

1981
01:47:47,320 --> 01:47:51,040
figure that shit out.
And I said, do me a favor, go to

1982
01:47:51,040 --> 01:47:55,400
this website and do this.
Just tell it, give it a prompt

1983
01:47:55,520 --> 01:47:58,160
that says I need an image that
does blah, blah, blah.

1984
01:47:58,640 --> 01:48:02,680
And he did it and he came back
to me and he goes, holy shit, my

1985
01:48:02,680 --> 01:48:05,920
world just changed.
And next thing you know, so he

1986
01:48:05,920 --> 01:48:10,640
has little pug dogs and and he's
really into guns.

1987
01:48:10,640 --> 01:48:13,280
Typical American, right?
But he's really into guns.

1988
01:48:13,680 --> 01:48:17,320
And so next thing you know, he's
posting on Instagram pictures of

1989
01:48:17,600 --> 01:48:22,200
like, his two pugs carrying
machine guns on on spaceships

1990
01:48:22,200 --> 01:48:25,840
and stuff or riding on the backs
of sharks with machine guns and

1991
01:48:25,840 --> 01:48:28,120
stuff, Right.
And I was just laughing.

1992
01:48:28,120 --> 01:48:31,240
And he goes, it's your fault.
You made me waste an entire day

1993
01:48:31,240 --> 01:48:33,680
on this shit.
And I said, no, I didn't tell

1994
01:48:33,680 --> 01:48:36,400
you to do that.
But yeah, so there's, there's

1995
01:48:36,400 --> 01:48:38,320
some fun things.
I mean, music.

1996
01:48:38,360 --> 01:48:39,400
Oh yeah.
Music.

1997
01:48:39,400 --> 01:48:41,240
Is music is great too.
Yeah, now.

1998
01:48:41,560 --> 01:48:45,480
If I'm a music, you know, if I'm
an author, a publisher, all of

1999
01:48:45,480 --> 01:48:49,520
those things, I'm very worried
because it's, it's insane how

2000
01:48:49,520 --> 01:48:52,080
good some of the music creation
stuff is right now.

2001
01:48:52,080 --> 01:48:54,080
It's like.
You know.

2002
01:48:54,280 --> 01:48:59,600
Like EDM you can, you can
basically create music real time

2003
01:48:59,600 --> 01:49:02,920
with these apps.
Like DJs, they've got already DJ

2004
01:49:02,920 --> 01:49:08,000
apps for AI where you can tell
it what you want your set to be

2005
01:49:08,000 --> 01:49:10,840
doing and when you want it to
change and get a little more

2006
01:49:10,840 --> 01:49:15,160
upbeat or whatever and it just
creates it and it's all original

2007
01:49:15,160 --> 01:49:16,960
music.
Well, also.

2008
01:49:16,960 --> 01:49:19,360
These apps that are in the
market are released, such as

2009
01:49:19,360 --> 01:49:23,480
Spotify that have integrated AI,
Yeah, and are suggesting songs

2010
01:49:23,480 --> 01:49:26,520
that I do really like because I
didn't know the artists at all

2011
01:49:26,520 --> 01:49:28,400
and just discovered plenty of
music.

2012
01:49:28,400 --> 01:49:30,600
That's cool, because you're in.
You're in Montreal.

2013
01:49:30,600 --> 01:49:33,960
All you listen to is Céline Dion
and Michael Bublé.

2014
01:49:34,040 --> 01:49:36,320
Right, Michael?
Bublé and Céline Dion.

2015
01:49:36,320 --> 01:49:37,480
That's it.
Is there something?

2016
01:49:37,480 --> 01:49:42,760
Else so that's a good example
though, because sometimes the

2017
01:49:42,760 --> 01:49:46,880
difference with Spotify and ACD
or you know, the old generation

2018
01:49:46,880 --> 01:49:50,120
music was I was picking and
choosing what I wanted to listen

2019
01:49:50,120 --> 01:49:52,360
to.
Now with Spotify, sometimes I'm

2020
01:49:52,360 --> 01:49:55,320
facing a blank page.
OK, what I would like to listen

2021
01:49:55,320 --> 01:49:58,040
and I don't, I don't know what I
would like to listen, but I

2022
01:49:58,040 --> 01:50:00,600
wanna listen to music, right?
So sometimes I just click on

2023
01:50:00,600 --> 01:50:03,960
smart DJ and it's suggesting me
something that I didn't know.

2024
01:50:03,960 --> 01:50:06,160
It's like, wow, I just
discovered this new band from

2025
01:50:06,160 --> 01:50:07,960
Australia recently.
I was like, well that's great.

2026
01:50:08,000 --> 01:50:10,720
I know it's amazing, but then I
do the same thing.

2027
01:50:10,760 --> 01:50:14,720
Like I've, I'm all Apple.
So for me, I've had Apple Music

2028
01:50:14,720 --> 01:50:19,600
and iTunes forever.
And so Apple, I never select

2029
01:50:19,600 --> 01:50:21,520
anything.
I always just click the red

2030
01:50:21,560 --> 01:50:23,480
button that says Marcel's
favorites.

2031
01:50:23,520 --> 01:50:24,400
Boom.
OK.

2032
01:50:24,440 --> 01:50:27,440
And I'm like, how does it know?
Like I like all these songs.

2033
01:50:27,440 --> 01:50:31,320
It's so good, you know, it's,
it's fantastic.

2034
01:50:31,760 --> 01:50:35,040
Well, Sebastian, I, I, I really
enjoyed this talk.

2035
01:50:35,040 --> 01:50:37,960
I love your tech.
I'm, I'm very excited for you

2036
01:50:37,960 --> 01:50:39,800
and for Divox and where it's
going.

2037
01:50:40,920 --> 01:50:42,160
Thanks.
It's really cool.

2038
01:50:42,160 --> 01:50:45,680
I'm gonna pay.
Attention and follow it because

2039
01:50:45,680 --> 01:50:49,320
I think I'm gonna see D box
system installed here.

2040
01:50:49,320 --> 01:50:52,080
D box system installed here cuz
it's you'll.

2041
01:50:52,080 --> 01:50:54,560
See it makes.
A lot of sense it's.

2042
01:50:54,800 --> 01:50:57,760
So easily integrated into an
existing environment.

2043
01:50:57,760 --> 01:50:59,360
Yeah.
As well as a new environment.

2044
01:50:59,360 --> 01:51:02,320
Yeah, it's I'm excited for.
You I'm excited for.

2045
01:51:02,320 --> 01:51:03,760
I just wanna.
I wish I had lots.

2046
01:51:03,760 --> 01:51:06,200
Of money cuz I would just invest
in your company today.

2047
01:51:06,360 --> 01:51:07,800
Yeah, you should.
You should, yeah.

2048
01:51:07,800 --> 01:51:08,520
You should.
Really.

2049
01:51:08,520 --> 01:51:11,240
You should, yeah.
That's fine, I'm optimistic.

2050
01:51:11,240 --> 01:51:15,000
Too just you can, you can have a
look at divox.com.

2051
01:51:15,000 --> 01:51:16,720
Not saying more, that's our web
page.

2052
01:51:16,720 --> 01:51:19,840
So divox.com is gonna give you
plenty of other things.

2053
01:51:20,000 --> 01:51:21,840
Excellent.
Thank you so much.

2054
01:51:22,520 --> 01:51:24,000
Thanks for your time it.
Was really cool.