#187 - Fausto Orsatti, truly one of our industry pioneers in product development

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Thank you for joining us today
on gays of Gear episode number

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187 with Fausto.
Orsatti, today's podcast is

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brought to you by main light.
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Main light is proud to have

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the last two years with their

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fourth location opening February
20th in Teterboro New.

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New Jersey, Main light is
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their rental inventory.
They consistently purchase the

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coming this month.
Teterboro New Jersey.

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Well, hi and welcome again to
episode 187.

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Pretty excited about today.
Tadesse today's guest is another

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one of those favorite people of
mine in the entire industry.

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I've known this is Faust or
Saudi, I've known him for more

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than 30 years.
Fausto, is based in Northern

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Italy, I believe he's still in
the little town where Komar was

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based, which is custo goffredo,
which is very near Lago.

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Di Garda Garda lake, and one of
my favorite places in the world.

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I love the people there.
I really enjoyed my time working

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with Fausto at Komar and again,
I just I've known them more than

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30 years.
I think I worked with him for a

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handful of years.
I've always found him to be one

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of the smartest and most
passionate people.

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In the industry and also deadly
loyal.

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I mean he worked with with
kalmar for I believe more than

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25 years.
So anyways, this should be a

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really great discussion.
I hope you enjoy it and please

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welcome.
My good friend file store.

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Sorry.
Okay, so here we are.

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Fausto ciao, how are you?
Joel Mozilla I'm fine.

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You know, it's really okay.
It's been way too long since

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I've said Chow Fausto.
I used to enjoy saying that

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about 25 times a day when we
work together.

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Well that was fun.
Time of our life.

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Yeah I see remember that as a
real pleasure.

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Yeah.
It was a lot of fun.

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You know it's funny too because
you and Kiara both helped me to

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learn enough Italian so that I
could not get screwed by the

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door.
Oh so like Kiara told me how to

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say, you know, vent, they chant
o ML and stuff like that.

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And so I knew numbers in Ian
and, you know, I knew a few

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things how to go to the bathroom
or order food or something.

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I knew enough Italian to, to be
able to get around Italy without

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getting killed and to be able to
get around Como Amar without did

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or oh, you know, laughing
because he just got me again or

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something even though I'm sure
he did.

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No, no you you have you have it.
Remember, you always have the

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advantage that the world is
forced to speak English.

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Little except the door.
Well, if it will accept him,

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accept wacky and accept those
guys that don't care.

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I mean, the world Italians.
Yeah, the world has as to speak

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your language.
So we're trying hard but

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whenever they're not native?
Yeah.

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Yeah.
No.

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I completely agree.
Hang on a second because I'm

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seeing a anomaly here on the
audio and I just want to make

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sure it's okay.
Oh no, we're fine, sorry about

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that.
So, Yeah, I mean, the Dora was

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really funny because you guys
would always tell me, sort of,

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in the background, the truth.
And, and the door would tell me

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this thing, waving his arms
around in Italian, and I would

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speak in English, and he would,
then have Kiara say it back to

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him, but gr would tell me more
cell, he understands everything

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you're saying, you know, he
understands perfect English and

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but you know, I mean, I love
that guy like he was sort of a

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Like he was just a character the
Douro doing and I say, was he

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still alive?
Of course, we're going to talk

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about him, but he He just is
like that Macho, Italian guy

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that everyone would picture you
know like nicer than a mafia

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guy.
Not like a mafia guy but just

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you know tough guy man's man
kind of person, you know, and I

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just I really enjoyed being
around and I learned a lot from

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him and I really, really enjoyed
being around him.

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For the time I was Well, it's
good to know that you have a

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good memory and it's good to
know that you have.

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Understood perfectly.
How He act because, you know,

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it's part of the history and
thank God personal like him

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existed back in the days.
Well, without people like him,

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there wouldn't be people like
you and people like me, you know

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we leave your room, we learned
from very tough people, you know

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people who yelled at us and wave
their arms around and we're very

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passionate.
And you know, I believe in in

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that method of learning, I
believe in that method.

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I communicate My son.
Similarly sometimes still today

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and I remember when I first got
with my girlfriend, she used to

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say Marcel, you're way too hard
on Jeremy with the racing stuff

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and I would look at her.
Like do you realize like how

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dangerous what he is doing is
and and how like the tiniest

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little bit of a difference in
speed or in times takes you from

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1st to 12th and he wants to be
first.

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So, These are the things that he
has to do.

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He has to pay attention to the
tiniest details and so when he's

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not paying attention, sometimes
you have to wave your arms a

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little bit.
And let him know, right?

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As long as long as he, you know,
you watch the reaction of Jeremy

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because you know, either there
are people that get I would say

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stimulated if that's the right
word.

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But you you the most important
thing is that you when you know

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people and I'm sure, you know,
your son, you you have to make

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sure you you do something if you
yell at him you yet because

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that's what he needs to do
better, right.

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You know.
And and I think that this is

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what we have to learn.
Because we are both father of,

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you know, obviously guys hold is
Martina 17.

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She will turn Point 18 easier.
Okay.

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Yeah, Jeremy is one year older
than her, so Jeremy.

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Yeah.
April, I do remember that, you

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know, we had, we had the event
very, very that we was in a very

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similar situation.
Yeah.

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Well I'm worth similar age so it
had a similar impact on our

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lives.
I think in talking with you

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earlier I know that we both
transitioned from a very

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stressful job where we had to be
in the office 12, 16 hours a day

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and stuff like that, where and
we were traveling constantly,

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Stantly and stuff.
We both were able to pull back

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and be able to be a part of our
children's lives.

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It's funny, but we followed a
very similar path.

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Yeah, you might like like like
we said, yeah, very, very

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similar.
Yeah, it's important.

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So you know, I know you probably
don't even want to go here, but

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I want to go all the way back to
the very beginning where you

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started in the lighting business
and because honestly I don't

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even know the answer to this so
more than anything I'm just

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personally curious how How you
know you because I think you

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went to like some kind of
Technical College or something

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and then you left there and next
thing you know, you're in the

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lighting business so how did
that happen?

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I was a DJ on three radio
stations.

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It was the moment for, you know,
for when Italy started to have

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radio station and the vision for
every radio DJ was too became a

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TV person, one day, Because you
know that was the beginning of

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the we call them free radio
station, you know, not public

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and and I was studying as an
electronic engineer and you know

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electronic warfare passion.
I had quite a success as DJ and

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in the move the ideal move for
me would have been too became

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these Coatings a you know
because that's where you making

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more money at that time.
Yeah.

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In the club's I tried I tried
and boy that was a disaster.

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You know, you haven't seen me
dancing but I don't I don't have

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to read the, you know, I don't
feel the rhythm.

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Yeah.
And and at that time there was a

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little company close to my where
I live that, you know, was

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building lights for Club where I
try to, you know, to I try as a

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radio DJ and good radio DJ, I
became a claim a club DJ.

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So I saw these These Guys in in
you know, in the in the lighting

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and I said you know what, why
don't treat my electronic?

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You know, passion into it?
And during my summer, I started

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playing with the lights and
stuff like that and was really

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the very beginning of the Disco
time.

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I'm talking about when, when we
was watching movies like

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Saturday Night Fever.
So everything was starting at

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that time.
So there was when was that like

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late 70s, early 80s?
Yes.

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No, no, 70.
So we're talking about I was

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really a kid because I was the
the might beginning on In the

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company was when I was really, I
was study during the day in the

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morning and and working in the
afternoon because that would

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then became my passion and, and
there was only one mechanical

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thing, one mechanical technician
in the company.

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And in, I became the electronic
electrical Electronic Engineer.

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So, it was a technical office,
found one who bears and that was

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that was calmer.
That was going on.

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Yeah.
And so was it did or oh, at that

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time.
Who hired you or was it?

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Someone else?
Absolutely.

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Absolutely.
Yeah, it was, it was the man.

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It was the man I met.
And he told me, you come here

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and stop this stupid business
that you do with the radio, you

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know, don't waste your time, we
need, we need we need you here.

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I said man, you know I have to
study at University so I went to

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the university but then When you
start traveling me around the

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world and plus we had to design.
The very beginning, we had to

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design, we was too and we had to
design to article 44 for Carla.

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Yeah, that's for the DJ.
I mean DJ that was the DJ range.

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Yeah.
And and Karma that was the the

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professional rate.
So to technician the design,

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three range of products for
three different brands.

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Yeah, that's Yeah.
And so the, so all of the Disco

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stuff was under tasks back,
then, I didn't realize that the

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the, the Disco, the first disco
staff was really calling on.

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Okay, we start to record but
then when Karma started to be

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more, a kind of professional, we
open a different different brand

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called Tas that was making smoke
machines and really discussed of

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chiggers Stuff.
Yeah, yeah.

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And so my I was really designing
in the night as I remember that.

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In, in the night, we had the The
shift for for the Disco stuff.

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And during the day we had the
sheet.

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We was designing Karma and
Theatrical stuff.

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So in that was, you know, a lot.
There was really a lot of Need

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for two guys and you know.
Yeah, yeah.

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So I was fine.
You know, I want to, I want to

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move back to products here in a
minute.

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But first, I want to talk
because we keep mentioning the

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Douro and and, of course we're
talking about Bruno the door.

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Oh, who is the was the Well, he
wasn't actually the founder.

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It's a crazy story that the
foundation of calm are, right?

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It was I forget that was found
in anything.

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Well, it's cost, efficient
electronic, my coochie.

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So the it was found by a guy
called micucci, but you know, I

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don't know.
The old story.

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What I know is that one day?
The Douro took it from Milan to,

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to cast a gofredo that is the
place where coma was, you know,

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but I mean, we are referring to
the original General kornél.

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Yeah, that was in like one of
the main, you know, something

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right.
E will obviously the girl

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didn't.
It was found in the 30 but then

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you move I move too because
they're afraid in the seventh,

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right?
And that was really the moment

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the moment where these girls
started, you know, we I still

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remember people, taking the
taking the lights on, not really

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finish because they had to add
the show that night.

224
00:14:46,200 --> 00:14:51,300
I mean, it's right now there is
a An incredible abundance of

225
00:14:51,300 --> 00:14:54,700
four products of the time.
People was killing themselves to

226
00:14:54,700 --> 00:14:57,600
get some money.
Yeah, yeah, yeah.

227
00:14:57,600 --> 00:15:02,800
So, you know, you I think kind
of entered the business really

228
00:15:02,800 --> 00:15:05,400
early obviously, from a
manufacturing standpoint in

229
00:15:05,400 --> 00:15:07,700
automated lighting.
Like, you're, you're literally

230
00:15:07,700 --> 00:15:11,600
one of the earliest probably
designers of automated lighting

231
00:15:11,900 --> 00:15:14,500
which is really interesting and
I want to get through a lot of

232
00:15:14,500 --> 00:15:18,900
the sort of history of not just
automated lights, but Kumar was

233
00:15:18,900 --> 00:15:24,100
also, So famous for some of your
very large like effects fiction

234
00:15:24,200 --> 00:15:29,300
fixtures and you know, the big
centerpieces and stuff you and

235
00:15:29,300 --> 00:15:32,700
Clay Paki obviously.
And and so you know, you got

236
00:15:32,700 --> 00:15:36,500
into the business at a time
where some of the greatest

237
00:15:36,500 --> 00:15:39,500
Visionaries ever.
I mean, probably arguably the

238
00:15:39,500 --> 00:15:43,700
greatest Visionaries ever in the
business were sort of getting

239
00:15:43,700 --> 00:15:46,500
started in these small
businesses that then became much

240
00:15:46,500 --> 00:15:52,400
larger businesses Bruno diderot.
Bella View from high-end and I

241
00:15:52,408 --> 00:15:53,900
know you've got some stories
there.

242
00:15:53,900 --> 00:16:03,900
I'm sure who else like by ADI,
Bucky basically the found the

243
00:16:03,900 --> 00:16:07,200
founder of the industry.
And then if I'm PR because you

244
00:16:07,200 --> 00:16:11,400
know, there was a moment not
sell that you because you I

245
00:16:11,400 --> 00:16:15,600
heard a lot of your stories and
you have the American Vision.

246
00:16:15,700 --> 00:16:20,700
Yeah, but you were oh it was.
The people don't understand that

247
00:16:20,700 --> 00:16:22,700
the communication at the time
was different.

248
00:16:22,900 --> 00:16:30,600
We to call United States.
We spend a fortune.

249
00:16:30,600 --> 00:16:34,200
You know, it's not like right
now people are talking or they

250
00:16:34,200 --> 00:16:38,400
do videos but life is different.
Yeah, at that time, we had like

251
00:16:38,900 --> 00:16:45,600
a light life here in Italy, or I
would say Europe and Carmen,

252
00:16:45,600 --> 00:16:49,300
klepacki was a kind of the very
beginning of the industry.

253
00:16:49,700 --> 00:16:54,400
The requirement been much older
company found on theaters and

254
00:16:54,400 --> 00:17:00,500
follow spots and in these cool
effects that we was

255
00:17:00,500 --> 00:17:06,500
manufacturing like laid-back, he
started later making stuff like

256
00:17:06,500 --> 00:17:10,200
golden scan and but we had the
same distributor, there was

257
00:17:10,200 --> 00:17:12,200
reach a better view in the
United States.

258
00:17:12,200 --> 00:17:16,099
We so high and system was up.
Yeah, that's a crazy scientist

259
00:17:16,200 --> 00:17:19,599
itself, right?
That Richard Bellevue One of the

260
00:17:19,608 --> 00:17:22,599
founders of high-end systems was
the original or not?

261
00:17:22,599 --> 00:17:25,700
The original, but was the comb,
our distributor, the klepacki

262
00:17:25,700 --> 00:17:28,600
distributor, both of you?
Yeah.

263
00:17:28,600 --> 00:17:32,700
They they was buying like an
ember of an incredible number of

264
00:17:32,700 --> 00:17:36,500
products and Reacher was really
asking questions.

265
00:17:36,500 --> 00:17:39,900
You can we get him started?
I think.

266
00:17:40,000 --> 00:17:47,200
Yeah, and if I'm Pierre de the
founder of Ayrton was our

267
00:17:47,200 --> 00:17:51,500
friends distributor for just the
government distributor.

268
00:17:52,100 --> 00:17:55,100
Yeah.
Then we had a moment when we did

269
00:17:55,100 --> 00:17:57,800
the Olympic Games and even
Bruner why are they?

270
00:17:57,800 --> 00:18:01,300
There was the founder, the guy
that did the queen Tower in

271
00:18:01,300 --> 00:18:03,900
lights you know the Twin Towers
in.

272
00:18:04,000 --> 00:18:07,000
Yeah Bruno Bruno is a Global
Offensive.

273
00:18:07,000 --> 00:18:11,600
It was was a good friend of mine
really and and we did a lot of

274
00:18:11,600 --> 00:18:14,100
things together.
So these guys they all

275
00:18:14,300 --> 00:18:18,800
basically, I was the young guy,
working hard.

276
00:18:18,800 --> 00:18:20,900
Those guys was the owners of the
company.

277
00:18:20,900 --> 00:18:25,500
Not only thought even was even
was our distributor, right?

278
00:18:25,500 --> 00:18:30,600
And we in several occasion, we
was we was together.

279
00:18:30,600 --> 00:18:33,200
I mean because at the end of the
day, we was working together.

280
00:18:33,400 --> 00:18:35,100
Yeah.
It was really working together

281
00:18:35,500 --> 00:18:39,700
and I still remember when
Richard gave me, The first

282
00:18:39,700 --> 00:18:44,000
mobile phone you know the moment
where the mobile phone was like

283
00:18:44,400 --> 00:18:48,900
like just the battery was big
like like our yeah and it will

284
00:18:48,900 --> 00:18:50,700
me are you can cool your house
from here.

285
00:18:50,700 --> 00:18:54,400
I said by preacher.
How can you know I don't know

286
00:18:54,408 --> 00:19:01,600
what is that because America was
really Advance on and In

287
00:19:01,600 --> 00:19:06,800
basically when he presented the
Delevingne, in a secret room,

288
00:19:06,800 --> 00:19:12,500
that was basically you know a
comparative of of the core line

289
00:19:12,500 --> 00:19:14,100
clip.
A key products because we've

290
00:19:14,100 --> 00:19:18,600
invented the mirror, the end of
the day and you didn't tell me I

291
00:19:18,600 --> 00:19:22,600
was still happy falling falling
home from this then that I

292
00:19:22,600 --> 00:19:24,400
couldn't care less about in
television.

293
00:19:24,400 --> 00:19:26,300
You know there was not a problem
for me.

294
00:19:28,200 --> 00:19:31,900
Initially I wouldn't say copy
because there was a lot of

295
00:19:32,100 --> 00:19:37,300
different things but you you
will not hear different stories

296
00:19:37,300 --> 00:19:38,100
from our.
Yeah.

297
00:19:38,100 --> 00:19:41,000
You were his inspiration.
You possibly.

298
00:19:41,000 --> 00:19:47,200
It's that time we were the only
thing is that both click back he

299
00:19:47,200 --> 00:19:49,900
and comer lost.
Versus antenna being, you know,

300
00:19:49,900 --> 00:19:53,200
I mean, because the number of
mirrors that the Richard,

301
00:19:53,200 --> 00:19:56,200
Richard and the height system,
people, serving were pretty big.

302
00:19:56,400 --> 00:19:57,200
Yeah.
Yeah.

303
00:19:57,200 --> 00:20:00,100
The entire beam was was
obviously a runaway success.

304
00:20:00,100 --> 00:20:03,600
It was wild.
But, you know, it's funny you

305
00:20:03,600 --> 00:20:06,300
talk about these other
manufacturers and how close you

306
00:20:06,300 --> 00:20:10,700
are to the, to the founders and
to the teams at those companies,

307
00:20:10,700 --> 00:20:13,300
but you're physically close to
them as well.

308
00:20:13,300 --> 00:20:16,800
Like I remember, I think the
first time I came to visit Kumar

309
00:20:17,900 --> 00:20:21,500
I remember like okay over there,
there's clay Paki over there,

310
00:20:21,500 --> 00:20:26,700
that's sgm over there.
This is didn't for an American.

311
00:20:27,400 --> 00:20:30,700
Yeah.
Back in the day, back in the

312
00:20:30,700 --> 00:20:33,600
day, you had like Co F and and
lamp.

313
00:20:33,600 --> 00:20:36,700
Oh, and all of these other
companies, like, literally in

314
00:20:36,700 --> 00:20:39,000
walking distance right around
your factory.

315
00:20:40,700 --> 00:20:44,500
You know, I always thought that
that was really interesting, I

316
00:20:44,508 --> 00:20:47,200
mean, it's similar to China, you
know?

317
00:20:47,300 --> 00:20:53,200
It has factories all very close
like that in many ways, but, you

318
00:20:53,200 --> 00:20:54,800
know, it's not like that in
America.

319
00:20:54,900 --> 00:20:57,800
Obviously, like we have one
manufacturer in Austin, Texas.

320
00:20:57,800 --> 00:21:00,000
We have one manufacturer in
Madison.

321
00:21:00,000 --> 00:21:04,300
Wisconsin, we have one
manufacturer like it just is a

322
00:21:04,308 --> 00:21:05,900
much more spread out business
here.

323
00:21:05,900 --> 00:21:09,500
I guess it really you.
You are absolutely right.

324
00:21:09,500 --> 00:21:12,900
It reminds me China.
You know, if you look at our

325
00:21:12,900 --> 00:21:18,700
industry or It's really an
industry that moves by Fades.

326
00:21:18,700 --> 00:21:21,600
You know, there are phases.
Although industry there was the

327
00:21:22,500 --> 00:21:28,500
Italian moment in right now is
the China moment and the thing

328
00:21:28,500 --> 00:21:31,200
that is happening in China is
the people that works for a

329
00:21:31,208 --> 00:21:33,400
company that go and work for
another company.

330
00:21:33,400 --> 00:21:38,100
So they move from one company to
another and but over here, we

331
00:21:38,100 --> 00:21:40,300
had the sort of agreement, you
know?

332
00:21:40,600 --> 00:21:44,000
Very it was very careful not to
lose.

333
00:21:45,800 --> 00:21:51,300
Technicians for one or the other
company we try we try do it was

334
00:21:51,300 --> 00:21:53,100
very awesome.
Honor involved.

335
00:21:53,100 --> 00:21:56,100
Yeah.
There was a lot of honor and you

336
00:21:56,100 --> 00:22:01,200
know all the pattern I had you
know we when we had a problem

337
00:22:01,600 --> 00:22:05,300
with any of these guys, the
first thing that you do you call

338
00:22:05,300 --> 00:22:09,100
them and say okay you know that
we pay them that so you don't

339
00:22:09,100 --> 00:22:11,100
you don't start with me.
Yeah, you call you call the

340
00:22:11,100 --> 00:22:12,700
person.
You don't call the attorney, the

341
00:22:12,700 --> 00:22:14,800
law office.
You call the person and you

342
00:22:15,100 --> 00:22:17,400
About it.
Hey, you stepped on my toes

343
00:22:17,400 --> 00:22:19,200
here, you want to pull back on
that a little bit.

344
00:22:19,500 --> 00:22:23,200
But the other thing is like, so
not only were the factories all

345
00:22:23,200 --> 00:22:26,800
similarly positioned, which
reminds me of China, but the

346
00:22:26,800 --> 00:22:29,800
suppliers like everybody, you
know, Komar would come out with

347
00:22:29,800 --> 00:22:32,400
a new product, that was
cutting-edge, very different,

348
00:22:32,400 --> 00:22:36,500
very unique, very fresh, and
then a bunch of other companies

349
00:22:36,500 --> 00:22:40,200
would have a very
similar-looking feature set with

350
00:22:40,500 --> 00:22:44,800
the same prisms or the same
something like, you know, parts.

351
00:22:45,000 --> 00:22:48,000
It's seemed to be
interchangeable at times between

352
00:22:48,000 --> 00:22:53,700
different manufacturers.
Well, we'll try not, not to be.

353
00:22:54,400 --> 00:22:59,300
There was a sort of cooperation,
but I don't see any any

354
00:22:59,400 --> 00:23:03,800
technology interchange, you
know, and we all try to have

355
00:23:03,800 --> 00:23:08,200
different vendors but I'm what
you have to remember.

356
00:23:08,500 --> 00:23:12,000
And for that time because now
I'm hearing a lot about these

357
00:23:12,000 --> 00:23:15,200
Manufacturing in China and stuff
like that, but remember, that in

358
00:23:15,200 --> 00:23:20,700
those days there was only two
lamp manufacturer So we're

359
00:23:20,700 --> 00:23:25,700
talking about companies that
goes to the same brand or the

360
00:23:25,708 --> 00:23:33,200
same company in China.
And in Boise, there is moving

361
00:23:33,200 --> 00:23:35,100
heads manufactured by the same
Factory.

362
00:23:35,500 --> 00:23:39,600
Boy, can you imagine it means at
that time there was only to let

363
00:23:39,600 --> 00:23:42,800
manufacturer boy, so you either
use a larger more use Phillips?

364
00:23:42,800 --> 00:23:44,700
Yeah.
So, what's the deal?

365
00:23:44,700 --> 00:23:49,700
So if at the end of the day, you
have the same engine, you have

366
00:23:49,700 --> 00:23:50,600
to do.
A lot.

367
00:23:51,700 --> 00:23:55,700
Too personal to customize wine
that was, you know, that was one

368
00:23:55,700 --> 00:23:59,800
of the things I always thought
was so cool about Bruno did or

369
00:23:59,800 --> 00:24:03,900
oh was that you know that crazy
Optical bench that he had where

370
00:24:03,900 --> 00:24:06,800
he would just interchange
different reflectors and

371
00:24:06,800 --> 00:24:11,900
different lenses.
And he just had a vision of how

372
00:24:11,900 --> 00:24:16,100
to get the most out of a lamp.
I think at the time, you know,

373
00:24:16,200 --> 00:24:22,100
and yeah but we did the there
was like a I think was a good

374
00:24:22,100 --> 00:24:24,700
team.
Yeah, good team.

375
00:24:24,700 --> 00:24:30,400
That can they can handle any
kind of request, you know, and

376
00:24:30,600 --> 00:24:32,900
it was really the original, this
industry.

377
00:24:33,000 --> 00:24:33,900
Yeah.
Yeah.

378
00:24:33,900 --> 00:24:37,800
But I so that's what I feel.
I know you're like me a little

379
00:24:37,800 --> 00:24:43,600
bit where, you know, like you
talked about Packy and, and

380
00:24:43,600 --> 00:24:49,000
Bellevue and did or o and BR D
and all these, you know, I don't

381
00:24:49,000 --> 00:24:50,000
know.
Did you ever work with Peter?

382
00:24:50,200 --> 00:24:51,800
Johansen.
Probably not, right?

383
00:24:52,600 --> 00:24:55,200
No.
They Martin was always seen as

384
00:24:55,200 --> 00:24:59,200
the competitive to the comes
from the bottom.

385
00:24:59,400 --> 00:25:02,400
Yeah they were involved in you
to your Ferrari or Lamborghini.

386
00:25:03,400 --> 00:25:08,800
I mean it was the it was the the
company they started with low

387
00:25:08,800 --> 00:25:10,800
price saying stuff like that.
Where?

388
00:25:10,800 --> 00:25:14,100
Yeah yeah.
So you by the way Joseph you

389
00:25:14,100 --> 00:25:19,400
know that you know the Joseph
from from Ruben was our our

390
00:25:20,900 --> 00:25:22,300
Manufacturing for.
Yeah, I do.

391
00:25:22,500 --> 00:25:27,000
Yeah, your your task fixtures,
which then became the copper

392
00:25:27,000 --> 00:25:30,600
wire Pro Series.
This is just to tell you how

393
00:25:30,600 --> 00:25:36,100
close all of these companies are
and and, and, you know, and

394
00:25:36,100 --> 00:25:39,400
junga in China.
So we know each other pretty

395
00:25:39,400 --> 00:25:41,300
well.
Oh, yeah, yeah.

396
00:25:41,800 --> 00:25:47,300
But do you think that It's one
of the things that the industry

397
00:25:47,300 --> 00:25:50,200
is kind of missing a little bit
today, is that sort of

398
00:25:50,200 --> 00:25:57,000
visionary, passionate founder,
you know, especially now that

399
00:25:57,000 --> 00:26:02,400
you know, there's, there's more
private equity and investors and

400
00:26:02,700 --> 00:26:06,700
bankers involved and and less
passionate Founders.

401
00:26:06,800 --> 00:26:09,300
I guess.
Like do you miss that?

402
00:26:09,300 --> 00:26:13,100
I miss that.
I am not missing.

403
00:26:13,100 --> 00:26:18,500
The founder of I'm missing.
The creativity.

404
00:26:18,800 --> 00:26:25,800
I mean, I, it's the the That
period of time.

405
00:26:27,100 --> 00:26:32,000
Just for your knowledge.
We when my first my first show

406
00:26:32,000 --> 00:26:35,500
because I tried to press the
button of the of a controller.

407
00:26:35,500 --> 00:26:38,900
You know, I love ya.
I love pressing the button

408
00:26:38,900 --> 00:26:44,000
anymore people and I was very
happy but 16:16 mirror lights

409
00:26:44,300 --> 00:26:47,200
was, you know, a big show right
now.

410
00:26:47,200 --> 00:26:53,400
You have thousands humor so the
in that sense, a lot of things

411
00:26:53,400 --> 00:26:55,900
have changed.
Yeah, but when you are talking,

412
00:26:55,900 --> 00:26:58,400
when you Talking about that
period of time.

413
00:26:58,700 --> 00:27:02,400
We was who was having a lot of
fun.

414
00:27:03,300 --> 00:27:06,600
I know just to mention the ATC
founder.

415
00:27:07,400 --> 00:27:14,700
We our industry is found on fun
and it was fine right now.

416
00:27:15,100 --> 00:27:19,700
I see that it's about members
you know I mean and the thing is

417
00:27:19,700 --> 00:27:24,900
that the thing is nobody want to
do if you are making a life that

418
00:27:24,900 --> 00:27:29,600
is a little bit smaller or
bigger or more powerful.

419
00:27:30,300 --> 00:27:32,700
You know that you would sell it
because there is a market for

420
00:27:32,700 --> 00:27:35,800
it, right?
We was making things that

421
00:27:35,800 --> 00:27:37,200
probably had no Market, you
know?

422
00:27:37,200 --> 00:27:42,800
Because you had no idea, you
know, what's the, how many, how

423
00:27:42,800 --> 00:27:48,700
many part LED?
That is one of the product that

424
00:27:48,700 --> 00:27:49,700
I have vented.
Yeah.

425
00:27:50,500 --> 00:27:54,700
Would would you sell the market
was Zero?

426
00:27:54,700 --> 00:27:57,700
There was none in the market,
you know, you invent something?

427
00:27:58,000 --> 00:28:00,000
What's the what's the market?
It's all about.

428
00:28:00,100 --> 00:28:02,000
About.
It's a genuine product.

429
00:28:02,000 --> 00:28:05,100
It's something that you create
because you feel, well,

430
00:28:05,100 --> 00:28:10,000
actually, our distributor, the
time said to me, I, you know, we

431
00:28:10,000 --> 00:28:15,100
need we may need a trust owner
that sits on and then we

432
00:28:15,700 --> 00:28:19,300
translate it into a product but
nobody was asking me.

433
00:28:20,800 --> 00:28:24,500
Okay, if we do that, I'm any, we
will sell in the year.

434
00:28:24,600 --> 00:28:27,700
How many?
What would, what would be the

435
00:28:27,700 --> 00:28:30,900
profit margin?
Okay, there's no Market may see

436
00:28:31,200 --> 00:28:33,800
you.
What I like about.

437
00:28:33,800 --> 00:28:39,400
What I do right now is that I
listen to the people that

438
00:28:39,500 --> 00:28:43,000
allowed me to do the same thing
that we was doing after time

439
00:28:43,100 --> 00:28:46,500
having a vision, we have the
vision and we create something

440
00:28:46,500 --> 00:28:49,400
new.
Yeah, we I do a lot of new

441
00:28:49,400 --> 00:28:53,700
things now Like I was doing at
the time, and I love that, but

442
00:28:53,700 --> 00:28:57,100
I'm really missing when I walk
through the exhibition's is that

443
00:28:57,100 --> 00:29:02,800
I see fantastic piece of art.
I mean, there are few companies

444
00:29:02,800 --> 00:29:07,900
that if you want, we can mention
the really build very solid

445
00:29:07,900 --> 00:29:15,100
robust, long-lasting products.
Yeah, they are bigger smaller

446
00:29:15,900 --> 00:29:18,000
brighter.
It's all about it.

447
00:29:18,300 --> 00:29:20,200
Nothing that really grabs my
attention.

448
00:29:20,400 --> 00:29:22,200
Should honestly?
No, but I'll give you an

449
00:29:22,200 --> 00:29:25,200
example.
Like so, I was able to visit the

450
00:29:25,300 --> 00:29:30,500
Ayrton headquarters in Paris
and, you know, even back when we

451
00:29:30,500 --> 00:29:32,900
were working together, I wasn't
the most technical person.

452
00:29:32,900 --> 00:29:35,600
So, I couldn't tell you how a
product was built.

453
00:29:35,600 --> 00:29:39,600
I couldn't even tell you how it
worked, but I could look at it

454
00:29:39,600 --> 00:29:42,600
and kind of understand where the
problems were and stuff like

455
00:29:42,600 --> 00:29:45,300
that.
I looked inside some of the

456
00:29:45,300 --> 00:29:49,400
fixtures that the Ayrton
headquarters, I can't believe

457
00:29:49,600 --> 00:29:51,600
how well, Oh, things are built
today.

458
00:29:51,800 --> 00:29:57,100
Like how well designed they are
on the inside of the product and

459
00:29:57,100 --> 00:30:00,300
I agree any things they pack
into the investigation.

460
00:30:00,700 --> 00:30:04,500
I agree. 100% sure, but we think
about the audience.

461
00:30:04,700 --> 00:30:06,200
Think about the audience.
Yeah.

462
00:30:06,700 --> 00:30:08,600
That I always think about the
customer.

463
00:30:08,600 --> 00:30:12,700
The customer for me, is the
audience the onliest look.

464
00:30:15,600 --> 00:30:20,800
Smaller Sharpie or a well-packed
are tiny.

465
00:30:21,000 --> 00:30:23,300
Yeah.
Okay.

466
00:30:23,300 --> 00:30:28,200
It's it's like a ca-7.
I mean, the end of the day it's

467
00:30:28,200 --> 00:30:31,600
a boom.
It's a beam that moves and we

468
00:30:31,600 --> 00:30:35,700
had me and you, we had the
chance to add the zoom into a

469
00:30:35,708 --> 00:30:37,900
fixture before, there was no
Zoom fiction.

470
00:30:37,900 --> 00:30:42,900
Yeah, and when you, when you
zoom wide, we want an award for

471
00:30:43,200 --> 00:30:48,500
zooming y-yeah That was
revolutionary and right now, you

472
00:30:48,500 --> 00:30:51,000
know, they they still Zoom
wider.

473
00:30:51,300 --> 00:30:55,300
I mean it's more, it's more
accurate is better.

474
00:30:56,300 --> 00:31:00,600
But I if if I move myself into
the audience I don't know that

475
00:31:00,600 --> 00:31:06,200
the light is lighter more
compact or I see a like the

476
00:31:06,200 --> 00:31:08,500
moon's the and the global that
rotates.

477
00:31:08,600 --> 00:31:14,900
No, I understand and I love real
Innovation, you know that I

478
00:31:14,900 --> 00:31:19,900
participate to I think 14 or
something like that, Awards, of

479
00:31:20,000 --> 00:31:24,400
technical Innovation.
And they all come from from me,

480
00:31:24,400 --> 00:31:28,200
listening to the customer.
Basically, because that was the

481
00:31:28,200 --> 00:31:30,300
main thing.
No, I mean, you're honestly

482
00:31:30,300 --> 00:31:33,400
without blowing too much.
Smoke up your skirt there, mr.

483
00:31:33,400 --> 00:31:40,400
Fausto, you, you are probably
from a engineering or you know

484
00:31:40,400 --> 00:31:44,100
product development standpoint
you listen better than anyone

485
00:31:44,100 --> 00:31:49,900
ever My career like I remember
thin Callister up at Martin when

486
00:31:49,900 --> 00:31:53,000
we would tell him we want a
fixture that's about this big

487
00:31:53,000 --> 00:31:56,300
and it needs to do these five
things really well we would end

488
00:31:56,300 --> 00:32:00,800
up with a fixture that was about
you know, 20 feet long and

489
00:32:01,400 --> 00:32:04,400
didn't do any of the things we
asked for it was pretty or

490
00:32:04,400 --> 00:32:06,100
whatever.
You know like maybe it did some

491
00:32:06,100 --> 00:32:09,400
other cool stuff but it wasn't
what we asked for and you know,

492
00:32:09,400 --> 00:32:13,600
hence, you know, we asked for a
cyber light and we got the pal,

493
00:32:14,400 --> 00:32:14,800
you know.
No.

494
00:32:14,800 --> 00:32:17,700
So very, very different product
from a cyber light.

495
00:32:17,700 --> 00:32:19,900
The pal was successful in its
own, right.

496
00:32:19,900 --> 00:32:24,300
I mean, it was a nightmare of a
light, but, but it was, it was

497
00:32:24,300 --> 00:32:28,300
quite Successful by Martin's
terms, but you always listen to,

498
00:32:28,300 --> 00:32:31,700
and, and I mean, you always got
very close to the bullseye.

499
00:32:31,700 --> 00:32:36,300
Like, if we were asking you for
this, you gave us this and it

500
00:32:36,300 --> 00:32:41,900
was exactly what we asked for
and usually had some surprises

501
00:32:41,900 --> 00:32:44,000
that were a little better than
what we asked for.

502
00:32:44,700 --> 00:32:51,200
But now I loved that process.
When I was working on, I love

503
00:32:51,200 --> 00:32:54,300
listening.
I I think that one of the key

504
00:32:55,000 --> 00:33:00,100
point of all my career, that I'm
very proud of, by the way, it

505
00:33:00,100 --> 00:33:06,800
was listening to Distributors
like in designer customers.

506
00:33:08,200 --> 00:33:12,500
Division division of those guys
that I just mentioned.

507
00:33:12,800 --> 00:33:18,000
It's very important because they
give me that are more technical

508
00:33:18,600 --> 00:33:23,500
the possibility of using my
technical skills and transform

509
00:33:23,800 --> 00:33:26,100
their need into a product.
Right?

510
00:33:26,400 --> 00:33:29,700
I love.
I love to listen to problems or

511
00:33:30,000 --> 00:33:32,900
it's I don't know.
I don't know if I'm saying that

512
00:33:32,900 --> 00:33:34,600
right.
Is it exactly right?

513
00:33:34,600 --> 00:33:37,500
No, you're a Solutions guy.
But here's the thing.

514
00:33:37,600 --> 00:33:40,500
Meet me at least inning to
listen to a problem.

515
00:33:40,600 --> 00:33:42,800
Or, you know, that show is
boring for me.

516
00:33:42,800 --> 00:33:45,000
It's equal.
Okay, what can I do to make it

517
00:33:45,000 --> 00:33:46,600
less boring?
Yeah.

518
00:33:46,600 --> 00:33:51,100
And there are people that the
things about smaller, bigger

519
00:33:51,900 --> 00:33:54,700
more gobos boy.
I cannot see the governing.

520
00:33:54,900 --> 00:33:56,600
That's another.
Yeah, yeah.

521
00:33:57,100 --> 00:34:00,700
Now but here's the problem and
so I'll play Devil's Advocate a

522
00:34:00,708 --> 00:34:03,400
little bit and I don't know if
that translates in Italian at

523
00:34:03,400 --> 00:34:09,199
all but the problem is and I was
there during the Did Oro years

524
00:34:11,500 --> 00:34:14,500
when you're very passionate and
you listen to everything that

525
00:34:14,500 --> 00:34:19,800
the customers say and you don't
have a commercial value that you

526
00:34:19,800 --> 00:34:22,900
place on a product.
In other words, if we build

527
00:34:22,900 --> 00:34:27,000
this, I will sell this many, you
know, to me, you have to connect

528
00:34:27,000 --> 00:34:31,100
those dots because otherwise,
what ends up happening is, what

529
00:34:31,100 --> 00:34:35,300
was happening with Komar at the
time, which was you'd either

530
00:34:35,300 --> 00:34:39,199
have 17 versions of the same.
Duct or you'd have like member

531
00:34:39,199 --> 00:34:42,300
that light that he made for
lighting buildings on the sea.

532
00:34:42,699 --> 00:34:48,100
And I think you sold 12 of them
and, you know, those those sit

533
00:34:48,100 --> 00:34:52,000
on your books as big bling you
like, you are money.

534
00:34:52,199 --> 00:34:55,900
You are, you are absolutely
right in this one.

535
00:34:55,900 --> 00:35:01,400
I, you know, I'm very happy to
that because you're referring to

536
00:35:03,100 --> 00:35:05,900
The period of time that we was
working together, you know be

537
00:35:05,900 --> 00:35:09,000
before basically the Venture
Capital Community Advocate me.

538
00:35:09,000 --> 00:35:14,300
Yeah that was the real, you
know, origin of the industry.

539
00:35:14,300 --> 00:35:20,100
But then I spend 10 years with
people that really work, only on

540
00:35:20,107 --> 00:35:21,000
money.
They have it.

541
00:35:21,100 --> 00:35:26,000
And the combination, the
combination of the two is what

542
00:35:26,000 --> 00:35:31,900
made me the person I am today.
So I care about the vision, but

543
00:35:31,900 --> 00:35:34,500
I always Want to have every
turn.

544
00:35:35,100 --> 00:35:40,600
So there is a Visionary part and
none of the to, I think they are

545
00:35:40,800 --> 00:35:43,300
the best way to approach our
industry.

546
00:35:43,400 --> 00:35:45,500
Yeah.
But the combination of the two

547
00:35:45,600 --> 00:35:46,700
is important.
Perfect.

548
00:35:46,700 --> 00:35:48,200
Yeah.
Because if you, if you create

549
00:35:48,200 --> 00:35:52,100
the most beautiful product ever
created but nobody buys it what

550
00:35:52,100 --> 00:35:56,100
have you done, you know, you
mean I mention I mentioned the

551
00:35:56,100 --> 00:36:00,100
pilate LED or I can mention to
you, the let go there was to my,

552
00:36:00,100 --> 00:36:01,000
you know.
Yeah.

553
00:36:01,500 --> 00:36:03,600
Yeah.
Action of products.

554
00:36:03,600 --> 00:36:05,700
Yeah.
We sold thousands.

555
00:36:05,700 --> 00:36:07,800
Yeah.
And and the reason the industry

556
00:36:07,800 --> 00:36:11,100
working by the way I know.
But that's it almost incredible

557
00:36:11,100 --> 00:36:15,300
because when you're talking
about LED I'm one of the person

558
00:36:15,300 --> 00:36:20,000
that really has in my garden.
Protested are there since 20

559
00:36:20,000 --> 00:36:24,000
years always on?
Yeah, so if you say, if you're

560
00:36:24,000 --> 00:36:28,700
telling me how long the LED
lost, yeah, I will tell you

561
00:36:28,900 --> 00:36:31,600
exactly.
Men was the result is and is not

562
00:36:31,600 --> 00:36:36,000
a curve, in a book and so, I
learn.

563
00:36:36,500 --> 00:36:40,000
You're right, it means if you're
talking about the year 2000,

564
00:36:40,100 --> 00:36:42,500
it's one story.
But then, I had another

565
00:36:42,500 --> 00:36:46,600
experience and I, you know,
you're right when what you said

566
00:36:46,600 --> 00:36:51,100
is totally right, what you said.
It is okay, you cannot do super

567
00:36:51,100 --> 00:36:54,400
psyche.
When when you, when you came in

568
00:36:54,400 --> 00:36:57,100
the company saying, you know,
but this is not bright enough.

569
00:36:57,100 --> 00:36:59,400
Okay.
And I said, what, we just put

570
00:36:59,400 --> 00:37:02,900
two Labs, you know, and we got
along the line.

571
00:37:02,900 --> 00:37:07,300
There was really funny but that
was a I think it's a great day I

572
00:37:07,300 --> 00:37:09,500
think is mmm that was a killer
and amazing.

573
00:37:09,900 --> 00:37:14,100
We do so but that you know we
didn't thought about how many we

574
00:37:14,100 --> 00:37:18,300
can tell that was really very
creative, so yeah.

575
00:37:18,500 --> 00:37:21,000
I learned not to be the
technical office of virtual

576
00:37:21,000 --> 00:37:23,400
world you know, and and that's
what I do right now.

577
00:37:23,400 --> 00:37:26,500
You know and I do it right now
and we did it for about 10

578
00:37:26,500 --> 00:37:28,500
minutes.
It's such a fine balance though,

579
00:37:28,500 --> 00:37:33,100
it really is and so I actually
want to get into product more in

580
00:37:33,100 --> 00:37:38,600
depth because again you I think
unlike most product designers or

581
00:37:38,600 --> 00:37:43,000
Engineers or you know people who
saw the creation of these things

582
00:37:43,000 --> 00:37:45,900
or made the creation of these
things happen.

583
00:37:45,900 --> 00:37:48,900
You know you you truly were
there at the The beginning of

584
00:37:48,908 --> 00:37:53,200
the industry for moving lights.
And so let me first ask you in

585
00:37:53,200 --> 00:37:55,400
your opinion because I know
there's a lot of controversy

586
00:37:55,400 --> 00:37:59,500
around this who made the first
moving light, Very nice.

587
00:38:01,400 --> 00:38:03,000
Not moving head.
Moving light.

588
00:38:05,800 --> 00:38:07,200
Moving.
Like if you're talking about the

589
00:38:07,200 --> 00:38:10,000
first movie night and you
include into the moving light,

590
00:38:10,000 --> 00:38:11,900
the mirrors.
Yes.

591
00:38:13,700 --> 00:38:17,200
Robot was the first one.
Come on robot.

592
00:38:18,100 --> 00:38:20,300
Yeah.
So are you familiar with the one

593
00:38:20,300 --> 00:38:21,900
though?
Because isn't there one that was

594
00:38:21,900 --> 00:38:25,700
in like Michigan.
I forget the name of it.

595
00:38:28,900 --> 00:38:32,000
It was called the Cyclops or
something.

596
00:38:32,000 --> 00:38:35,700
I forget it had a funny name but
there was one that was made in

597
00:38:35,700 --> 00:38:37,000
Michigan.
That was ridiculous.

598
00:38:37,000 --> 00:38:40,800
It had no, there is liability.
The reason the reason

599
00:38:40,800 --> 00:38:48,700
possibility that somebody At
that time, America was, we

600
00:38:48,700 --> 00:38:52,700
couldn't see United States.
So if in a United States or

601
00:38:52,700 --> 00:38:57,800
somebody in China with, you
know, in that it was making a

602
00:38:58,100 --> 00:38:59,700
mirror light.
But as far as, you know, a

603
00:38:59,707 --> 00:39:03,600
commercially viable, sellable
product, the cam, our robot was

604
00:39:03,600 --> 00:39:07,700
the first one.
And so I've no doubt about it.

605
00:39:07,700 --> 00:39:12,800
If you're talking about a moving
mirror because when you say well

606
00:39:12,800 --> 00:39:17,100
moving moving, light to me is
really Now is eager within beam

607
00:39:17,100 --> 00:39:18,000
of light that?
Yeah.

608
00:39:18,300 --> 00:39:21,500
So when that happened, how did
that happen?

609
00:39:21,500 --> 00:39:25,300
Like how did the idea happened?
Why did the idea how it was?

610
00:39:25,400 --> 00:39:31,900
It was very dense, very easy,
you know, the we had We had the

611
00:39:31,900 --> 00:39:37,700
club closed through the town
that wanted something special

612
00:39:37,700 --> 00:39:43,900
because they had like an open
and, and they want, you know,

613
00:39:44,000 --> 00:39:47,900
there was Gobo colors was not
enough for them because we was

614
00:39:47,900 --> 00:39:52,100
already manufacturing stuff.
That was like, changing color,

615
00:39:52,100 --> 00:39:53,400
changing homework.
Yeah.

616
00:39:53,600 --> 00:39:57,800
And we said, okay, let's see
what else can we do?

617
00:39:57,800 --> 00:40:00,700
So we said, okay, we put a
mirror in front of the light and

618
00:40:00,700 --> 00:40:03,400
we said, okay, we Would be for
you the club with Coca-Cola

619
00:40:03,900 --> 00:40:09,700
saying so and would be 20 pieces
of that light for their cup.

620
00:40:10,300 --> 00:40:14,000
It was not a coincidence.
So there was a guy knocking the

621
00:40:14,000 --> 00:40:15,800
door saying I want something
different.

622
00:40:15,800 --> 00:40:17,400
Can you build for me something
different?

623
00:40:17,400 --> 00:40:20,900
But how did you, how did you
come up with the idea of, we're

624
00:40:20,900 --> 00:40:23,900
going to make a mirror that's
going to reflect the beam and

625
00:40:23,900 --> 00:40:26,900
it, we're going to have control
over how the mirror is moving

626
00:40:26,900 --> 00:40:29,900
and reflecting.
But yeah, I mean, we already had

627
00:40:29,900 --> 00:40:34,900
we operate just We had gobos
that was moving with models.

628
00:40:35,300 --> 00:40:38,500
We had color that was moving
with mortars.

629
00:40:39,500 --> 00:40:43,900
The lamp.
So the next physical things that

630
00:40:43,900 --> 00:40:49,000
you can change is is moving
moving, moving moving the mean

631
00:40:49,300 --> 00:40:53,200
and you know, with this guy,
knocking the door we said, okay,

632
00:40:54,200 --> 00:40:57,800
let's move it.
You know, it's the next it's a

633
00:40:57,800 --> 00:41:03,400
logical step is not, nothing is
not, it is not something, you

634
00:41:03,400 --> 00:41:07,200
know, I can tell you a story
that, you know, we broke a

635
00:41:07,200 --> 00:41:09,100
mirror in the bathroom and it
happened.

636
00:41:09,300 --> 00:41:11,000
That every fact.
No but that's not true.

637
00:41:11,000 --> 00:41:15,800
We physically went into, okay.
Lights can move.

638
00:41:16,500 --> 00:41:23,200
So we want to animate, we want
to animate a club.

639
00:41:23,600 --> 00:41:29,600
How can you animate the club?
If you, you can light, you can

640
00:41:29,700 --> 00:41:33,300
change color, you can change
images and then you move.

641
00:41:33,300 --> 00:41:36,800
There is no other physical.
There's no other physical things

642
00:41:36,800 --> 00:41:39,200
that you can do like yeah.
I mean you make it sound.

643
00:41:39,300 --> 00:41:43,300
So obvious but when you look
backwards at it, when all of the

644
00:41:43,300 --> 00:41:47,000
time from the beginning of time,
until that moment nobody had

645
00:41:47,000 --> 00:41:51,100
ever was automated the movement
of a beam of light like that

646
00:41:51,600 --> 00:41:54,800
controllably and yet you guys
did it.

647
00:41:54,800 --> 00:41:57,200
So to me like, that's an
incredible.

648
00:41:57,800 --> 00:42:02,400
Its independence is controller.
The first controller was

649
00:42:02,400 --> 00:42:04,400
controlling for lights.
Yeah.

650
00:42:05,300 --> 00:42:10,000
How many channels each light?
Well, it was not the neck, so

651
00:42:10,000 --> 00:42:14,800
when we was not talking about
channels, there was no DMX game

652
00:42:14,800 --> 00:42:18,000
after, okay?
It was probably very cold, okay?

653
00:42:18,400 --> 00:42:21,500
And and you could, you could
program those for, I still

654
00:42:21,500 --> 00:42:25,400
remember the bathrooms that I
was pressing to control that and

655
00:42:25,400 --> 00:42:29,300
I was really a kid.
So really, really young boy.

656
00:42:29,300 --> 00:42:31,300
It was a robot controller,
right?

657
00:42:31,300 --> 00:42:33,200
It's like yeah, they're little
control.

658
00:42:33,200 --> 00:42:36,700
Yeah, I remember it because
there was a club in Canada.

659
00:42:38,000 --> 00:42:41,300
I was in in Calgary at the time
and there was a club I think in

660
00:42:41,300 --> 00:42:45,900
Edmonton that put in Colmar
robots and I remember just

661
00:42:45,900 --> 00:42:48,500
seeing them and going, what the
hell is that?

662
00:42:49,200 --> 00:42:52,400
That is you, you, you you, you
see that it's the game.

663
00:42:52,400 --> 00:42:56,200
What I'm telling you is that you
have a guy owner of Club, knock

664
00:42:56,200 --> 00:43:02,100
on the door and asking you
something new and I listen to

665
00:43:02,100 --> 00:43:04,100
them.
Yeah, means they did.

666
00:43:04,200 --> 00:43:08,100
That's the constant of my life.
Is that the Is perfect.

667
00:43:08,100 --> 00:43:12,300
We did ever is problem solving
the guy had a problem.

668
00:43:12,600 --> 00:43:15,500
If you look back, you know, on
the few stories we are, you

669
00:43:15,500 --> 00:43:18,900
know, and I know we're running
out of time but you know I mean

670
00:43:19,100 --> 00:43:22,300
is the constant, you know, there
is a customer that has a need

671
00:43:23,000 --> 00:43:29,200
and I listened to the need and
translated into a product, you

672
00:43:29,200 --> 00:43:33,800
know, that's the process that I
love, you know, that's what I

673
00:43:33,800 --> 00:43:37,400
always did.
You know that even the reason of

674
00:43:37,400 --> 00:43:40,300
the Change of my life is being
because I was listening to the

675
00:43:40,300 --> 00:43:43,600
president of Marta, he was
standing, it was telling me

676
00:43:43,600 --> 00:43:45,300
eight hours to.
But with all your experience,

677
00:43:45,300 --> 00:43:48,600
what you want to do because I
can you can you can do anything

678
00:43:48,600 --> 00:43:52,600
in my company.
But do you now like sort of

679
00:43:53,100 --> 00:43:56,300
smile or pat yourself on the
back when you think about the

680
00:43:56,300 --> 00:44:00,000
fact that I created the first
moving light or the first, you

681
00:44:00,000 --> 00:44:02,700
know, automated beam of light or
whatever you want to call it,

682
00:44:03,200 --> 00:44:07,500
like dude, I know I absolutely
feel.

683
00:44:08,600 --> 00:44:13,000
I learn that be the first
doesn't doesn't count.

684
00:44:13,000 --> 00:44:15,900
Yeah because you know be the
first me the pot light LED be

685
00:44:15,900 --> 00:44:19,000
the first with the let go with
the First with the with the

686
00:44:19,000 --> 00:44:25,600
robot, the First with well name.
Some and yeah, be the first

687
00:44:25,600 --> 00:44:27,800
Biddeford with the zoom you was
with me with the zoom.

688
00:44:28,000 --> 00:44:31,300
We did the first Zoom lights and
the one that really sold the lot

689
00:44:31,300 --> 00:44:36,500
was with the - hey, so it's what
I'm really proud of is that this

690
00:44:36,500 --> 00:44:38,300
is all part of the experience.
Audience?

691
00:44:38,300 --> 00:44:42,000
And I learn that patenting.
Something in Italy doesn't pay

692
00:44:42,000 --> 00:44:44,500
back be the first doesn't pay
back.

693
00:44:44,500 --> 00:44:47,700
You have to have and that's what
I'm that's what I do.

694
00:44:47,700 --> 00:44:52,100
Now you have everything.
Yeah you can be the first but

695
00:44:52,100 --> 00:44:54,000
you have to have the market
ready for it.

696
00:44:54,000 --> 00:44:57,100
You have to make good amount of
money, not too much, because you

697
00:44:57,100 --> 00:44:59,700
have to watch exactly what the
production, of course.

698
00:44:59,700 --> 00:45:02,400
Yeah.
And and I love to share, I love

699
00:45:02,400 --> 00:45:05,000
to share, you know, I love to
share everything I learned.

700
00:45:05,400 --> 00:45:07,700
So, if we go back to that
column, our robot was it.

701
00:45:07,900 --> 00:45:10,100
Liable.
No.

702
00:45:11,500 --> 00:45:14,100
And was that because of heat and
stuff like, because it was just

703
00:45:14,100 --> 00:45:19,200
constantly bouncing, absolutely
not, is because we design it for

704
00:45:19,300 --> 00:45:23,100
we design for the club, so it
was designed with the effects.

705
00:45:23,100 --> 00:45:25,600
It anytime, right?
No, it is made with this, we

706
00:45:25,607 --> 00:45:32,300
designer with the technology
that was available in the cost

707
00:45:32,300 --> 00:45:35,300
was right.
So we was using several markers,

708
00:45:35,300 --> 00:45:37,800
right?
So when clay package saw the

709
00:45:37,800 --> 00:45:41,300
idea and made the Golden scam.
They made it with a more

710
00:45:41,300 --> 00:45:45,400
reliable technology but it was
it wasn't.

711
00:45:46,200 --> 00:45:49,500
We knew that, you know, the
servomotor is very easy to

712
00:45:49,500 --> 00:45:52,700
change.
I mean you and we as we

713
00:45:52,700 --> 00:45:56,100
expected, designed light for a
club, not for not for the not

714
00:45:56,100 --> 00:46:02,500
for the people world, when the
world was started to sell in TV

715
00:46:02,500 --> 00:46:06,900
studios, we went and use a
different technology so we knew

716
00:46:06,900 --> 00:46:09,300
what we was doing and to keep
the price down.

717
00:46:09,600 --> 00:46:13,600
Dick time.
We just to give you an idea, you

718
00:46:13,600 --> 00:46:17,200
know, one stepper motor back in
the days was costing more than a

719
00:46:17,200 --> 00:46:19,700
hundred dollar.
You cannot use the stepper motor

720
00:46:19,800 --> 00:46:22,800
with for stepper motor.
It cost you like a moving head

721
00:46:22,800 --> 00:46:25,400
today.
So and you know, and the value

722
00:46:25,400 --> 00:46:28,100
of 100 dollar, you know, is not
the value you ever.

723
00:46:28,600 --> 00:46:31,200
Yeah.
So we use the technology there

724
00:46:31,200 --> 00:46:34,300
was no it is the fact is that
people are talking but they

725
00:46:34,300 --> 00:46:37,000
don't know exactly the Genesis
we did something.

726
00:46:37,300 --> 00:46:41,100
We knew what we were doing but
then When the product became

727
00:46:41,400 --> 00:46:45,200
bigger than we expected.
Yeah, I mean, it's no other than

728
00:46:45,500 --> 00:46:49,900
other than the robots one of the
other things I saw around that

729
00:46:49,900 --> 00:46:53,600
time and I think you were
selling them through high end or

730
00:46:53,800 --> 00:46:55,800
what were they called it?
The time black stone or

731
00:46:55,800 --> 00:46:57,400
LightWave reason.
I still no visual.

732
00:46:57,400 --> 00:47:01,800
Yeah.
So was all those re fixtures the

733
00:47:01,800 --> 00:47:07,700
sort of flat like multi Ray, I
think it was called, maybe there

734
00:47:07,700 --> 00:47:11,000
are a little more T raised on.
Different that they're the best

735
00:47:11,000 --> 00:47:13,300
one was called versatile.
Right.

736
00:47:13,300 --> 00:47:18,300
That actually even a are the
revamp with with LEDs lately.

737
00:47:18,500 --> 00:47:19,700
Yeah.
Right.

738
00:47:20,300 --> 00:47:22,900
Yeah, it is.
Yeah.

739
00:47:22,900 --> 00:47:26,500
Those were beautiful.
And, and, you know, and then I

740
00:47:26,500 --> 00:47:30,400
mean, like I just saw Komar as
being sort of like the

741
00:47:30,400 --> 00:47:33,900
Lamborghini like, especially
when I got into lighting,

742
00:47:33,900 --> 00:47:38,600
installations was probably the
late 80s.

743
00:47:39,400 --> 00:47:45,100
And at that time you know Martin
really wasn't out yet with a

744
00:47:45,107 --> 00:47:50,900
moving light and so you had clay
Paki you had kalmar and

745
00:47:51,800 --> 00:47:55,300
reliability will especially by
the time the light got to

746
00:47:55,300 --> 00:47:58,100
Canada.
Reliability was always a bit

747
00:47:58,100 --> 00:47:59,900
questionable with some of that
stuff.

748
00:47:59,900 --> 00:48:02,700
It reminded me of maybe a
Lamborghini or a Ferrari where

749
00:48:02,700 --> 00:48:04,900
they're beautiful.
They're amazing to drive, it's

750
00:48:04,900 --> 00:48:07,400
an unbelievable experience, but
it did.

751
00:48:10,000 --> 00:48:16,400
So if you that time you know
back in the days we when we hand

752
00:48:16,400 --> 00:48:20,500
like a depend depends really on
the on the availability of

753
00:48:20,500 --> 00:48:22,400
Technology.
The world's technologies that

754
00:48:22,400 --> 00:48:25,900
was not really but forget the
Heat or stuff like that.

755
00:48:25,900 --> 00:48:34,000
So the real problem was that the
availability of Correct price.

756
00:48:34,000 --> 00:48:39,100
Technology was a kind of not
really super reliable.

757
00:48:39,400 --> 00:48:42,100
Yes, but that was designed for
clubs.

758
00:48:42,200 --> 00:48:47,600
Yeah, so it's a kind of with
instruction manual.

759
00:48:47,900 --> 00:48:54,300
You could easily repair like a
set of a marker or in it was

760
00:48:54,300 --> 00:48:57,700
cheaper to repair.
It means you cannot sell a light

761
00:48:57,700 --> 00:49:01,900
with for stepper motor if the
cost is that high because you

762
00:49:01,900 --> 00:49:04,700
will Ever by?
Yeah you don't you don't want to

763
00:49:04,700 --> 00:49:07,700
build something that it's
impossible to purchase one.

764
00:49:07,700 --> 00:49:10,900
That was obviously the
opportunity that Peter

765
00:49:10,900 --> 00:49:15,000
Johansson's saw and stepped into
when he created the robo scan,

766
00:49:15,000 --> 00:49:20,600
because it was robot and golden
scan, Robo, scan, and, and that

767
00:49:20,600 --> 00:49:23,400
was where the name came from.
He was obviously, you know,

768
00:49:23,400 --> 00:49:26,300
looking at how you guys did
things and figure out a way to

769
00:49:26,300 --> 00:49:30,800
really cheap it down.
And, you know, those original

770
00:49:30,800 --> 00:49:34,400
Robo, scans weren't the most.
Label products either, but they

771
00:49:34,400 --> 00:49:39,200
were a lot less money and you
know what he found is really,

772
00:49:39,200 --> 00:49:42,600
really jumped into an
opportunity that was left.

773
00:49:42,800 --> 00:49:46,100
Yeah.
By the the manufacture of their

774
00:49:46,100 --> 00:49:50,200
Top Line and ET de right.
I have a lot of, I have a lot of

775
00:49:50,200 --> 00:49:53,600
respect for for, for the
marketing guy.

776
00:49:53,600 --> 00:49:57,800
Yeah, I mean, you know, while
you guys and and klepacki were

777
00:49:57,800 --> 00:50:02,200
focused on selling, hundreds of
golden scans or robots, he Was

778
00:50:02,200 --> 00:50:05,800
selling thousands of cheap
little Robo scans to everyone,

779
00:50:05,800 --> 00:50:10,500
right to small.
Hey, DJ, is that it's something

780
00:50:10,500 --> 00:50:13,200
that if you look at the history
of our industry it always

781
00:50:13,200 --> 00:50:14,300
happen.
Yeah.

782
00:50:14,300 --> 00:50:17,700
The problem always come from
from the bottom, you know, and

783
00:50:18,100 --> 00:50:22,100
because now marked well not now.
But, you know, later Martin

784
00:50:22,500 --> 00:50:28,200
Martin was was high and the
problem came from relationship.

785
00:50:28,200 --> 00:50:32,100
A and those are the guys, it was
come from the bottom and in our

786
00:50:32,100 --> 00:50:38,100
Well then became probably or I
mean and month in problem.

787
00:50:38,100 --> 00:50:41,300
Arrived from Rome be.
So it's a wave and I'm sure the

788
00:50:41,300 --> 00:50:43,900
right now, there are other
people that want to jump in.

789
00:50:43,900 --> 00:50:47,200
And, you know, that's why I, you
know, I don't know if you want

790
00:50:47,200 --> 00:50:49,400
to go there now.
Yeah, we absolutely want to.

791
00:50:49,408 --> 00:50:51,100
But first first I want to go
into.

792
00:50:51,100 --> 00:50:55,000
So you had, you know, moving
lights and disco lights and and

793
00:50:55,000 --> 00:50:56,800
the Rays and all of those
things.

794
00:50:56,800 --> 00:50:59,800
But you also, like you said
earlier, at the same time, you

795
00:50:59,800 --> 00:51:02,500
had a theater line that you were
putting together Other.

796
00:51:03,000 --> 00:51:07,400
And so, was that?
Because the Douro loved theater

797
00:51:07,400 --> 00:51:10,400
or because you guys saw an
opportunity, what inspired you

798
00:51:10,408 --> 00:51:15,500
guys to do a line of theater
stuff, somebody else locking the

799
00:51:15,500 --> 00:51:18,300
door asking for it, you have to
like yeah.

800
00:51:18,400 --> 00:51:25,100
So we had people praying us to
manufacture something for for in

801
00:51:25,100 --> 00:51:28,100
and actually you know the
history of climate is very close

802
00:51:28,100 --> 00:51:32,000
to the pier.
So the the first, well, I'm

803
00:51:32,000 --> 00:51:33,200
sure.
Sure, that, you know, that the

804
00:51:34,200 --> 00:51:39,200
little deleted source for the
meaning source for, right?

805
00:51:39,700 --> 00:51:48,000
It's the we our meaning to us
for is From the 80s 70.

806
00:51:48,400 --> 00:51:51,900
So I still have a couple of my
house and there are very, very

807
00:51:51,900 --> 00:51:57,400
small like Compact and in that
is always been in the corner

808
00:51:57,400 --> 00:52:00,500
product, you know?
We we started as a theatrical

809
00:52:00,500 --> 00:52:01,300
company.
Yeah.

810
00:52:01,300 --> 00:52:04,600
So you could see here in Italy,
the old historical theaters,

811
00:52:05,000 --> 00:52:09,300
they all have some historical
core product and the still up

812
00:52:09,300 --> 00:52:13,000
and running.
I mean when when you're talking

813
00:52:13,000 --> 00:52:20,500
the disco disco club came
because of the ennead, the

814
00:52:20,500 --> 00:52:25,400
market needs and what theater
was really the original of the

815
00:52:25,400 --> 00:52:26,300
company.
Yeah.

816
00:52:26,500 --> 00:52:32,800
So theaters followed spots and
those one was, you can still

817
00:52:32,800 --> 00:52:35,900
see, you know, here there is a
theater next to me, they still

818
00:52:35,900 --> 00:52:39,500
have, followed spot that they
still are repairing and it's

819
00:52:39,500 --> 00:52:43,000
probably 50 years old.
Yeah, yeah.

820
00:52:43,900 --> 00:52:48,700
And and if this is absolutely
there, these are the two.

821
00:52:49,500 --> 00:52:51,800
When you're talking about robot,
you're talking about something

822
00:52:51,800 --> 00:52:53,600
that is unreliable.
When you're talking about that

823
00:52:53,600 --> 00:52:56,200
you have to go when you do is
stuff that lasts forever.

824
00:52:56,400 --> 00:53:02,600
Yeah and and now there is the
all-in-one with zoom, everything

825
00:53:02,600 --> 00:53:08,000
included profile that that is
always being the European

826
00:53:08,200 --> 00:53:11,700
Standard and for folding one.
He's always been.

827
00:53:11,800 --> 00:53:15,700
It's actually the source for
that change the standard into

828
00:53:16,200 --> 00:53:18,000
the barrel.
Yeah.

829
00:53:18,100 --> 00:53:20,600
And there'll be less it, but
they start the standards.

830
00:53:20,600 --> 00:53:24,900
Always been holding one and now
it's getting bad like your colon

831
00:53:25,700 --> 00:53:28,900
which is incredible.
That this is that's that's the

832
00:53:28,900 --> 00:53:32,800
started this year who you know?
It's I'm sure that the mobile

833
00:53:32,800 --> 00:53:36,500
phone now they're getting bigger
but there would be a day that

834
00:53:36,500 --> 00:53:38,100
they comes.
Morgue and Mason.

835
00:53:38,100 --> 00:53:44,500
Yeah, it's I don't like the the
flat, you know, the flat area

836
00:53:44,500 --> 00:53:46,600
that we are living right now in
the show business.

837
00:53:46,600 --> 00:53:50,100
But other than that, well, I
would like to move that you

838
00:53:50,100 --> 00:53:52,400
speak about flat.
It's funny because I was just

839
00:53:52,400 --> 00:53:56,000
having this conversation with
someone about the field of

840
00:53:56,000 --> 00:53:58,900
light, you know, like in a
moving light and you remember,

841
00:53:58,900 --> 00:54:01,900
as well as I do.
We used to have to do these

842
00:54:01,900 --> 00:54:06,300
shootouts with other products
and like these Disney LDS or

843
00:54:06,600 --> 00:54:10,000
television, or theater Aldi's,
would say.

844
00:54:10,100 --> 00:54:13,800
Say okay, show me, show me how
flat the field is in, you know,

845
00:54:13,800 --> 00:54:18,600
whatever color temperature or
whatever, and they would

846
00:54:18,600 --> 00:54:22,100
measure, you know, Center to
Edge and all of these different

847
00:54:22,100 --> 00:54:23,800
things.
And it was so important that the

848
00:54:23,808 --> 00:54:27,300
Senator Senator edge to edge was
so very close, right?

849
00:54:27,300 --> 00:54:30,700
Like they wanted the flattest
field and Clay Packy always one

850
00:54:31,300 --> 00:54:35,200
and it drove me crazy because I
was like why is this so

851
00:54:35,200 --> 00:54:36,900
important?
Why is this so important?

852
00:54:37,200 --> 00:54:41,900
And so now I'm sure you know
where I'm With this now with LED

853
00:54:41,900 --> 00:54:45,800
fixtures, lighting designers are
complaining that there's no hot

854
00:54:45,800 --> 00:54:50,800
spot.
It is, you know, Marcel, I'm not

855
00:54:50,800 --> 00:54:54,600
a lighting designer and I
admired the lighting designer, I

856
00:54:54,607 --> 00:54:57,200
listened to them.
And I know that there are two

857
00:54:57,200 --> 00:54:59,400
schools.
There is, there is the school of

858
00:54:59,400 --> 00:55:01,100
people that wants the hot spot
and be.

859
00:55:01,100 --> 00:55:04,800
And and there is a school or
people that want to have the

860
00:55:04,800 --> 00:55:08,000
infield.
And and you know that there are

861
00:55:08,200 --> 00:55:12,900
manufacturer of moving as that
do even the LED work that the ND

862
00:55:12,900 --> 00:55:15,300
filter of.
Yeah, yeah.

863
00:55:15,300 --> 00:55:18,100
They're adding a filter
generator hotspot but this is Is

864
00:55:18,100 --> 00:55:21,900
this is again, we're back into
the region, listening to, listen

865
00:55:21,900 --> 00:55:25,200
to those guys.
Is what I love and it's not the

866
00:55:25,200 --> 00:55:27,100
one on his right?
And the other one is wrong, but

867
00:55:27,100 --> 00:55:30,000
that can is, it means you
probably have an app, they can

868
00:55:30,000 --> 00:55:32,500
drive you into bankruptcy as
well, so they can drive

869
00:55:32,500 --> 00:55:33,000
vehicles.
Me.

870
00:55:33,000 --> 00:55:36,400
Yes, by listening to them, not
me, but not me.

871
00:55:36,400 --> 00:55:38,700
We think we do my experience,
they drive me.

872
00:55:38,800 --> 00:55:41,700
They can drive you to bankruptcy
too, because if you're

873
00:55:41,700 --> 00:55:44,100
constantly listening, they're
always going to want the one

874
00:55:44,100 --> 00:55:48,200
thing you don't have.
And then again, if we have That

875
00:55:48,600 --> 00:55:51,000
is where discussion if I add
that one thing.

876
00:55:51,000 --> 00:55:54,300
How many will you buy?
Oh, I'm not going to buy any but

877
00:55:54,300 --> 00:55:59,200
I'll spec it on my shows and you
know so sometimes that works out

878
00:55:59,200 --> 00:56:04,300
sometimes it doesn't it's a very
I admire I admire I admire that

879
00:56:04,300 --> 00:56:07,400
I can do stuff because means
they do what I'm not it.

880
00:56:07,700 --> 00:56:12,100
They do what I'm not able to do.
So there is always been the is

881
00:56:12,100 --> 00:56:16,400
like is like in the the Racing
Car you, I'm sure you love

882
00:56:17,500 --> 00:56:19,600
somebody.
He knows how to drive the car

883
00:56:19,600 --> 00:56:21,800
and somebody knows how to build
a car of course.

884
00:56:21,800 --> 00:56:25,400
Yeah, I love to build the car,
but I took, I cannot drive it

885
00:56:25,400 --> 00:56:28,100
fast, you know?
And and I admire people that

886
00:56:28,100 --> 00:56:30,100
press the button and make a good
show.

887
00:56:30,400 --> 00:56:35,700
And so, I listened to them and
just for your knowledge, when we

888
00:56:35,700 --> 00:56:44,100
saw the The spot, the center
spot of of the of the ATC source

889
00:56:44,100 --> 00:56:45,800
for the region.
The original one.

890
00:56:46,000 --> 00:56:53,900
Yeah. he said, boy that That's
very, you know, that's very not

891
00:56:53,900 --> 00:56:58,400
even and because we were
manufacturing profile, that was

892
00:56:58,400 --> 00:57:01,000
absolutely even.
And we was challenged by the

893
00:57:01,000 --> 00:57:04,400
lighting designer, the theater,
like anxiety, make the feel

894
00:57:04,400 --> 00:57:09,200
even.
And I honestly, I think that

895
00:57:09,200 --> 00:57:11,500
source for was a successful
problem.

896
00:57:11,500 --> 00:57:15,800
What do you think?
Yeah okay.

897
00:57:15,800 --> 00:57:21,600
Okay so the reality the reality
is that Even field is

898
00:57:21,600 --> 00:57:23,300
successful.
If that's what you're looking

899
00:57:23,300 --> 00:57:27,300
for, and hotspot is successful.
Is this what you're looking for,

900
00:57:27,300 --> 00:57:29,500
right?
Yeah, I mean, you have to find a

901
00:57:29,508 --> 00:57:31,800
way to accomplish both because
like you said there's two

902
00:57:31,800 --> 00:57:35,900
schools and and if you just
don't listen to one of them

903
00:57:35,900 --> 00:57:39,100
you're going to lose that
business and it's not worth it

904
00:57:39,100 --> 00:57:42,200
100%.
So you know, I want to quickly

905
00:57:42,200 --> 00:57:44,900
go through like some of the
products that you were a part

906
00:57:44,900 --> 00:57:46,800
of, you know, we've mentioned
the robot.

907
00:57:46,800 --> 00:57:52,300
The very first automated moving
light of Of any kind which is,

908
00:57:52,400 --> 00:57:54,700
you know, completely incredible.
Like if I were you I would

909
00:57:54,700 --> 00:57:58,800
retire right now and have that
on my headstone of my grave.

910
00:57:58,800 --> 00:58:03,700
Was this man invented the first
moving your light?

911
00:58:05,200 --> 00:58:07,000
But first of all these little is
don't me.

912
00:58:07,000 --> 00:58:10,000
But it's a team will be very
small team of people that I

913
00:58:10,008 --> 00:58:13,800
don't want to take credit, they
thought of anything that but I

914
00:58:13,800 --> 00:58:17,200
want to go through some of your
accomplishments here that I can

915
00:58:17,200 --> 00:58:21,900
recall anyways from a list and
so One that I'm not sure younger

916
00:58:21,900 --> 00:58:24,700
people who will be listening to,
this will say what the heck is

917
00:58:24,700 --> 00:58:26,200
that?
So there was a product called

918
00:58:26,200 --> 00:58:32,200
the net and the NAT had this
incredible looking Periscope

919
00:58:32,200 --> 00:58:36,300
head and it literally was a
periscope and I want to hear why

920
00:58:36,300 --> 00:58:42,200
and how that was developed but
it was it was incredible as far

921
00:58:42,200 --> 00:58:45,700
as the things that it could do
differently than a moving mirror

922
00:58:45,700 --> 00:58:47,400
and differently than a moving
head.

923
00:58:47,500 --> 00:58:52,100
Like just some of the movements
were just So unique with that

924
00:58:52,100 --> 00:58:56,000
product, and it was such a cool
product and you know,

925
00:58:56,000 --> 00:59:01,500
unfortunately, you know it
didn't last that long, I guess

926
00:59:01,500 --> 00:59:04,600
from a standpoint of Commercial
Success, you sold a whole bunch

927
00:59:04,600 --> 00:59:06,500
of them for some big tours and
stuff.

928
00:59:06,500 --> 00:59:10,600
I think Wiseman was was working
with you at the time and helped

929
00:59:10,600 --> 00:59:12,500
get the idea to Market in a
pretty bad.

930
00:59:13,800 --> 00:59:16,500
I love your wife, if one day,
you will see him.

931
00:59:16,800 --> 00:59:18,300
Tell him that.
I love it.

932
00:59:18,400 --> 00:59:20,100
I'll tell me.
I'll tell him to listen to this.

933
00:59:23,000 --> 00:59:27,300
I love wise, man, and he took me
to the United States with the

934
00:59:27,300 --> 00:59:28,600
net.
Yeah.

935
00:59:28,600 --> 00:59:36,200
And it took me 2, is, is Lake
and on a limo is a, is school,

936
00:59:36,200 --> 00:59:37,900
is a great guy.
He is a great guy.

937
00:59:38,100 --> 00:59:40,300
Now, he's, I talked to most
every day.

938
00:59:40,300 --> 00:59:45,000
I love John, and, and he's one
of my favorite people, but, you

939
00:59:45,000 --> 00:59:47,900
know, the cool thing about John,
or one of the cool things about

940
00:59:47,900 --> 00:59:49,800
John, is he can get anyone on
the phone.

941
00:59:50,000 --> 00:59:52,000
He He doesn't care.
He's like a pit bull.

942
00:59:52,000 --> 00:59:55,300
He'll go you point them in a
direction and he'll go through

943
00:59:55,300 --> 00:59:57,500
the wall to get to that person
or whatever.

944
00:59:57,500 --> 01:00:00,100
Right?
And so when you get them a new

945
01:00:00,100 --> 01:00:03,600
product that's Innovative and
creative and wild like the NAT

946
01:00:03,600 --> 01:00:10,600
was you know you're going to get
some success but so why did that

947
01:00:10,600 --> 01:00:14,200
product happen?
What problem are you solving?

948
01:00:15,200 --> 01:00:19,000
Well, the thing is that we had
in mind that range of products.

949
01:00:19,000 --> 01:00:22,500
First of all, the any tea was a
range of product was a static

950
01:00:22,500 --> 01:00:25,300
profile.
We call flags and stuff like

951
01:00:25,300 --> 01:00:27,800
that.
So it was the idea was to have a

952
01:00:27,800 --> 01:00:33,200
more modular system.
So color coral mixing was the

953
01:00:33,200 --> 01:00:36,700
same on every product.
Lamp was the same on every

954
01:00:36,700 --> 01:00:39,600
product, the mirror, you know,
old modular.

955
01:00:39,900 --> 01:00:43,000
So you use the module and you're
building a profile, While you

956
01:00:43,100 --> 01:00:45,500
another module.
I mean I'm not talking about

957
01:00:45,500 --> 01:00:47,400
modularity between different
products.

958
01:00:47,400 --> 01:00:51,500
I'm talking about, man, the only
manufacturing standpoint and on

959
01:00:51,500 --> 01:00:55,300
a rental company standpoint.
You buy a range of product that

960
01:00:55,300 --> 01:00:57,700
all use similar component,
right?

961
01:00:57,700 --> 01:01:02,800
So we had so lamp cover mixing
dimmer module called mixing

962
01:01:03,200 --> 01:01:08,300
Global and then you can either
have a static product.

963
01:01:09,400 --> 01:01:11,300
That was cool.
Not PC or not.

964
01:01:11,300 --> 01:01:14,500
Mmm, mirror movement.
So, you had a mirror infirm or

965
01:01:14,500 --> 01:01:19,000
you had the Periscope?
Yeah, the Periscope was the was

966
01:01:19,200 --> 01:01:23,200
the Dual system was really
Innovative and he was actually

967
01:01:23,200 --> 01:01:27,700
successful, you know, the
because we started actually, we

968
01:01:27,700 --> 01:01:31,300
took some some, some jobs on
Olympic Games because one of the

969
01:01:31,300 --> 01:01:36,300
any tea was for K.
So we the the smallness was a 1K

970
01:01:36,300 --> 01:01:39,600
tungsten to a 4K.
Start.

971
01:01:39,700 --> 01:01:42,300
So I'm talking about probably
the brightest light you ever saw

972
01:01:42,300 --> 01:01:45,800
in your life that will never be
anything like that.

973
01:01:46,100 --> 01:01:49,200
The reason for the Periscope was
we try to generate a new

974
01:01:49,200 --> 01:01:52,700
movement, you know we will do
with the fact that very light

975
01:01:52,700 --> 01:01:57,800
was patenting.
The moving head and teal

976
01:01:57,800 --> 01:02:01,500
high-end system, don't show the
world that everybody could and

977
01:02:01,500 --> 01:02:04,200
Martin Show the world that we
could manufacture and moving.

978
01:02:04,200 --> 01:02:09,600
And moving head, we was finding
a way around the moving mirror

979
01:02:10,100 --> 01:02:12,300
to move the Beam without moving
the mirror.

980
01:02:12,500 --> 01:02:17,200
So we decided to go for the
Periscope and we achieve 360°

981
01:02:17,200 --> 01:02:19,400
movement, without moving any
element.

982
01:02:19,400 --> 01:02:22,500
We just by moving, just moving
somewhere else.

983
01:02:22,600 --> 01:02:27,900
And here's so it's a way around
the very light patent.

984
01:02:27,900 --> 01:02:32,300
If I have to tell you what, the
real reason was, is work around

985
01:02:32,300 --> 01:02:35,400
a very light batter, but it's
incredible like it.

986
01:02:35,400 --> 01:02:39,500
When I see Innovation like that,
that's the stuff that makes me

987
01:02:39,500 --> 01:02:42,900
wonder what was going on in that
room at the time.

988
01:02:42,900 --> 01:02:47,800
Like, was everybody smoking some
kind of funny Italian we door or

989
01:02:48,100 --> 01:02:53,700
drinking things.
We know we had we had to find a

990
01:02:53,700 --> 01:02:56,600
way.
It's so like when you invent

991
01:02:56,600 --> 01:02:59,600
things, everything is crazy.
Especially for leader companies

992
01:02:59,600 --> 01:03:02,900
and for, you know, with the
responsibility we had to design

993
01:03:02,900 --> 01:03:06,100
stuff.
There was a market need, you

994
01:03:06,100 --> 01:03:10,500
know, everybody there shows that
was looking at, you know, moving

995
01:03:10,500 --> 01:03:14,700
mirrors, beams the moves with
the mirrors and we have like our

996
01:03:14,700 --> 01:03:15,700
mirror.
Yeah.

997
01:03:16,100 --> 01:03:18,900
Static.
And then there was like these

998
01:03:19,400 --> 01:03:23,700
Trend with very light, and we
eat that happened.

999
01:03:24,100 --> 01:03:27,900
Way before Martin.
And I system started with a

1000
01:03:27,908 --> 01:03:29,800
removable with they're moving
lights.

1001
01:03:30,200 --> 01:03:37,200
So the end we knew a guy that
had a sort of an idea.

1002
01:03:38,700 --> 01:03:44,000
And in we work, we work together
with these guy that actually

1003
01:03:44,000 --> 01:03:48,200
it's a British guy at very smart
one and we said, okay let's

1004
01:03:48,200 --> 01:03:52,800
let's try to develop that and we
manufacture moldings and stuff

1005
01:03:52,800 --> 01:03:55,300
like that.
So basically, we Vest in an idea

1006
01:03:55,500 --> 01:04:01,300
that was, you know I tend to us.
It was good.

1007
01:04:01,300 --> 01:04:04,300
Tell you B to win.
Tony will tell ya.

1008
01:04:04,500 --> 01:04:07,300
Tony to tell you right?
I forgot about that.

1009
01:04:07,308 --> 01:04:14,500
Didn't I think design He was he
was actually the one that, you

1010
01:04:14,500 --> 01:04:16,700
know, it's very difficult
because the calculation of the

1011
01:04:16,700 --> 01:04:20,000
motors, the positioning with the
two Motors, one more term need

1012
01:04:20,000 --> 01:04:22,900
to know where the other is.
So it's very sophisticated

1013
01:04:22,900 --> 01:04:28,400
grandma and it is incredible.
So what's the idea generally

1014
01:04:28,400 --> 01:04:33,700
that the body would go up would
be like vertical?

1015
01:04:33,800 --> 01:04:36,200
And then the head would be below
it so that it could sort of

1016
01:04:36,200 --> 01:04:38,000
mimic the movement of a moving
head.

1017
01:04:38,100 --> 01:04:40,100
Was that the general idea do
you?

1018
01:04:40,500 --> 01:04:43,800
You you you don't want to move
you don't dare deal.

1019
01:04:43,800 --> 01:04:49,900
Was not really to mimic the
movement at what we, because

1020
01:04:49,900 --> 01:04:53,200
the, the beauty of that movement
is that the movement was

1021
01:04:53,200 --> 01:04:57,300
different, right?
So, you and that was also the

1022
01:04:57,300 --> 01:05:03,200
problem of the system because at
that time, microprocessor was

1023
01:05:03,200 --> 01:05:06,600
not as powerful as right now.
So, you have right now, I

1024
01:05:06,607 --> 01:05:10,200
guarantee made that, you know,
can can do anything basically

1025
01:05:10,500 --> 01:05:14,300
Yeah, because the power of the
calculation is very high.

1026
01:05:14,400 --> 01:05:18,400
Yeah.
So when, when we was at that

1027
01:05:18,400 --> 01:05:24,700
time you had either more by
dimensional mirror or

1028
01:05:24,700 --> 01:05:28,200
three-dimensional movement with
the moving with the moving

1029
01:05:28,200 --> 01:05:30,600
heads.
But that was, you know, you need

1030
01:05:30,600 --> 01:05:36,800
a very complicated, right?
Calculation right to to go for

1031
01:05:37,100 --> 01:05:38,500
three-dimensional.
Yeah.

1032
01:05:38,900 --> 01:05:41,800
And in this was, there was
different again.

1033
01:05:41,900 --> 01:05:44,500
So that was really different for
a lighting designer.

1034
01:05:44,700 --> 01:05:50,300
You never know if If the beam
comes from One Direction or the

1035
01:05:50,300 --> 01:05:51,900
other direction.
Yeah, no.

1036
01:05:51,900 --> 01:05:55,700
It's again, it's one of those
Innovations where you look at it

1037
01:05:55,707 --> 01:05:57,900
and go.
Well, that's different, you

1038
01:05:57,900 --> 01:06:02,900
know, and I mean it seems like
Komar did so many of those, you

1039
01:06:02,900 --> 01:06:05,900
know, you guys were a very, very
Innovative company.

1040
01:06:06,200 --> 01:06:12,100
Like I think Komar was the
innovator and Clay Packy was

1041
01:06:12,600 --> 01:06:15,900
sort of the Perfecter, you know,
like clay package was able to

1042
01:06:15,900 --> 01:06:19,600
take somebody's ideas.
Make them prettier whereas

1043
01:06:19,600 --> 01:06:23,400
probably over here over here we
always had the same kind of

1044
01:06:23,400 --> 01:06:25,800
philosophy.
We was the rock and roll company

1045
01:06:25,800 --> 01:06:28,800
and there was the TV company.
Yeah, we was theater, theater

1046
01:06:28,800 --> 01:06:32,700
and rock and roll.
There was more the the theater

1047
01:06:33,300 --> 01:06:36,900
and but we without big
competition.

1048
01:06:36,900 --> 01:06:39,900
Yeah, there is a lot of love
because in the company's yeah.

1049
01:06:39,900 --> 01:06:46,400
So yeah yeah your Lamborghini
and therefore re maybe yeah it's

1050
01:06:46,400 --> 01:06:48,800
a kind of weird.
It's a very, it's a very similar

1051
01:06:48,800 --> 01:06:53,500
story.
It's really it's really similar.

1052
01:06:53,500 --> 01:06:55,700
Is that?
So, moving down, the list here

1053
01:06:55,700 --> 01:06:59,600
is see F12 and CF7 with CF
standing for carbon fiber, of

1054
01:06:59,600 --> 01:07:03,700
course.
And so why carbon fiber when

1055
01:07:03,700 --> 01:07:09,300
it's so expensive?
Its first of all because we had

1056
01:07:09,300 --> 01:07:12,400
to need, you know I don't know
if you if you heard the

1057
01:07:12,400 --> 01:07:15,500
Millennium though if you know
what the Millennium of course or

1058
01:07:15,500 --> 01:07:18,300
now it's going by the way, I
know this story, I know this

1059
01:07:18,300 --> 01:07:20,700
story but it's for the purpose
of our audience.

1060
01:07:20,700 --> 01:07:23,300
So I want to make sure that
other people hear what I already

1061
01:07:23,300 --> 01:07:30,600
know and it ought to Arena they
had they had no possibility of

1062
01:07:30,600 --> 01:07:37,000
lifting the Obviously the
fixture because of the weight,

1063
01:07:37,100 --> 01:07:42,700
so they need a product that
maximum was 20 kilos.

1064
01:07:42,800 --> 01:07:44,700
So we had, we had, we had a
goal.

1065
01:07:44,900 --> 01:07:51,000
The goal was 20 kilos, so and we
had to build something very

1066
01:07:51,000 --> 01:07:54,200
bright.
That weights, 20 kilos.

1067
01:07:55,600 --> 01:08:02,100
And and the only material that
is really light and robust and

1068
01:08:02,200 --> 01:08:06,300
chemical resistance is, is a
carbon fiber.

1069
01:08:06,800 --> 01:08:11,100
So we went to a company.
It was actually manufacturing

1070
01:08:12,700 --> 01:08:18,100
skins for Lamborghini and
Ferrari, and we had, we had them

1071
01:08:18,100 --> 01:08:27,200
made skins for our kind of a
fixer and the cfp Was waiting.

1072
01:08:28,899 --> 01:08:33,500
20 kilos.
So it's again there was a need

1073
01:08:34,200 --> 01:08:37,800
of somebody and we found we
found the solution.

1074
01:08:37,800 --> 01:08:40,100
Was I love that I, you know, was
it the washer?

1075
01:08:40,100 --> 01:08:42,500
The hard Edge that came first
wash.

1076
01:08:42,500 --> 01:08:48,200
Yeah, I thought wash that was a
that wash was fantastic product.

1077
01:08:48,200 --> 01:08:51,500
Like at the time that was a
shocking product.

1078
01:08:51,500 --> 01:08:54,000
It was just beautiful.
There was nothing like it.

1079
01:08:55,500 --> 01:08:59,899
Beautiful to look at this
beautiful performance to this

1080
01:08:59,899 --> 01:09:02,700
still is still working.
Yeah, I mean the the good thing

1081
01:09:02,700 --> 01:09:09,899
is that the I still, you know,
there are people that ask me for

1082
01:09:10,000 --> 01:09:13,600
four parts and and there's still
20 kilos.

1083
01:09:14,200 --> 01:09:17,300
Yeah, it's still very bright and
it's still 20 kilos.

1084
01:09:17,500 --> 01:09:19,700
Yeah.
It's that was a beautiful

1085
01:09:19,700 --> 01:09:25,100
product and you know the seventh
the CF 12 for me anyway.

1086
01:09:25,200 --> 01:09:30,300
It's the hard Edge, wasn't quite
as beautiful and it probably,

1087
01:09:30,500 --> 01:09:34,100
you know, wasn't as commercially
viable either.

1088
01:09:34,600 --> 01:09:37,899
And so right around the time we
were starting, you guys were

1089
01:09:37,899 --> 01:09:41,399
starting to look at doing sort
of a scaled-down version of

1090
01:09:41,399 --> 01:09:44,899
that, but with zoom in, with all
these other things and, and that

1091
01:09:44,899 --> 01:09:48,500
was where the CF7 came from,
which also won another series of

1092
01:09:48,500 --> 01:09:54,500
awards, Yeah, yeah that gives
you beautiful fixture, did we

1093
01:09:54,500 --> 01:09:57,900
have some problems?
You know that like you know one

1094
01:09:57,900 --> 01:10:00,900
of the things I learned going
through the CF7, I learned it

1095
01:10:00,900 --> 01:10:05,100
before with Martin and and in
other situations, but I

1096
01:10:05,100 --> 01:10:09,000
especially learned it with the
CF7 is for every action, you

1097
01:10:09,000 --> 01:10:13,300
know, there's there's some sort
of a compromise or a reaction or

1098
01:10:13,300 --> 01:10:15,900
whatever, right?
So if we choose to do this,

1099
01:10:16,200 --> 01:10:19,100
here's what it's going to cost
us over here and whether that's

1100
01:10:19,200 --> 01:10:25,300
in Will cost or you know,
something else some other

1101
01:10:25,300 --> 01:10:29,400
performance is less because we
decided to focus on this one

1102
01:10:29,400 --> 01:10:33,400
instead and so we ran into a few
of those things on the see f7s.

1103
01:10:33,400 --> 01:10:38,500
But, you know, CF7 was doomed by
other people being fast to

1104
01:10:38,500 --> 01:10:42,000
Market.
I guess we didn't have enough

1105
01:10:42,000 --> 01:10:45,800
time to sell the number of see
f7s that we felt.

1106
01:10:45,800 --> 01:10:50,800
We really could have sold in an
open market because Cuz the Mac

1107
01:10:50,800 --> 01:10:55,500
2000 came and just you know they
had so much of a machine behind

1108
01:10:55,500 --> 01:10:59,100
that product a marketing and
selling machine and they just

1109
01:10:59,100 --> 01:11:01,500
sold tens of thousands of them
in no time.

1110
01:11:02,600 --> 01:11:06,700
Yeah.
In and we did thought we were as

1111
01:11:06,700 --> 01:11:10,300
a technical office for for, for
those guys that, you know, they

1112
01:11:10,300 --> 01:11:13,400
took any possible Advantage for.
Yeah, from a design.

1113
01:11:13,400 --> 01:11:16,000
You know, that's why I will
never do the same mistake again.

1114
01:11:16,200 --> 01:11:19,300
Yeah.
Of be the first, you know, you

1115
01:11:19,900 --> 01:11:24,500
telling you that will be the
first without everything that

1116
01:11:26,000 --> 01:11:29,700
You need to have around as a
make, any sense actually gets

1117
01:11:29,900 --> 01:11:33,000
its what is really blocking the
industry right now or in my

1118
01:11:33,000 --> 01:11:38,200
vision is that nobody want to be
the first again.

1119
01:11:38,400 --> 01:11:40,900
Yeah.
Well over here in America

1120
01:11:40,900 --> 01:11:45,500
there's there's always a saying
that you know, you don't want to

1121
01:11:45,500 --> 01:11:47,900
be a Pioneer, they're the ones
with all the arrows in their

1122
01:11:47,900 --> 01:11:53,500
back, you know, and it's true.
I mean, you know, I've been

1123
01:11:53,500 --> 01:11:55,600
first to Market in a lot of
different areas.

1124
01:11:55,700 --> 01:12:00,700
Ria's that CF7 was one of them.
You know my LED company over

1125
01:12:00,700 --> 01:12:03,600
here was one of them.
We were very very early and what

1126
01:12:03,600 --> 01:12:08,400
we were doing, but we were too
early and it was very expensive,

1127
01:12:08,600 --> 01:12:13,600
it was very complicated.
Getting customers is really hard

1128
01:12:13,600 --> 01:12:16,300
because you have to do too much
storytelling and too much

1129
01:12:16,300 --> 01:12:20,800
selling just to win a job.
You're better off letting

1130
01:12:20,800 --> 01:12:23,800
somebody else take all the pain
and spend all the money and

1131
01:12:23,800 --> 01:12:26,600
create the market and then go
and steal it from them.

1132
01:12:27,500 --> 01:12:30,800
Yeah, that's that's really the,
the portion of Life.

1133
01:12:30,800 --> 01:12:36,800
First lighting life that we been
talking so far, and If you look

1134
01:12:36,800 --> 01:12:41,700
at the innovation of the second
part of my life, that didn't

1135
01:12:41,700 --> 01:12:44,200
happen again because you know,
the number of pilot LED.

1136
01:12:44,200 --> 01:12:46,500
We saw the lad could that is
been sold.

1137
01:12:47,000 --> 01:12:51,600
They the number was really up
and with the the third portion

1138
01:12:51,600 --> 01:12:55,000
of my life, things are even
better because you know as long

1139
01:12:55,000 --> 01:12:58,300
as you learn or at least that's
my philosophy every time that I

1140
01:12:58,300 --> 01:12:59,900
do something, I should learn
something.

1141
01:13:00,100 --> 01:13:03,500
Yeah.
And and I think that what I'm

1142
01:13:03,500 --> 01:13:05,700
doing right now is really the
combination.

1143
01:13:05,900 --> 01:13:08,300
Ian of all these things, you
know, that sometimes me and you

1144
01:13:08,300 --> 01:13:14,600
we talked about life and as long
as you don't don't make the same

1145
01:13:14,600 --> 01:13:19,400
mistake.
But I also have to tell you that

1146
01:13:20,000 --> 01:13:22,400
it's a lot of fun.
You know, the moment that you

1147
01:13:22,400 --> 01:13:26,500
need this type of mistakes and
this type of innovation you know

1148
01:13:26,800 --> 01:13:32,900
I when you see your things and
it's not you don't do anything

1149
01:13:32,900 --> 01:13:36,300
for money.
Sometimes you just do you love

1150
01:13:36,300 --> 01:13:39,000
which at least that's the way I
am.

1151
01:13:39,000 --> 01:13:42,100
Yeah I love what I do and when
you see something and you see

1152
01:13:42,100 --> 01:13:47,400
people happy about the
creativity or I'll Of that

1153
01:13:47,400 --> 01:13:50,000
moment.
But I love money though because

1154
01:13:50,400 --> 01:13:54,200
we did the same thing again with
LED Co, you know, we decided hey

1155
01:13:54,200 --> 01:13:58,600
let's go Take On The World and
tell the whole world that you

1156
01:13:58,600 --> 01:14:00,800
don't need to buy Source fours
anymore.

1157
01:14:00,800 --> 01:14:05,100
You need to buy the LED version
of it, which was a beautiful

1158
01:14:05,100 --> 01:14:06,900
product.
I mean, it was so beautifully

1159
01:14:06,900 --> 01:14:09,300
designed everything, looked
beautiful.

1160
01:14:09,500 --> 01:14:13,000
And by the way, you could use
your same source for tubes that

1161
01:14:13,000 --> 01:14:17,000
you already had, you know, I
thought that that was just he's

1162
01:14:17,300 --> 01:14:20,500
one of the nicest products.
You made like just a beautiful,

1163
01:14:20,500 --> 01:14:23,700
beautiful product very well
named great brand.

1164
01:14:24,100 --> 01:14:28,900
And it was such a hard battle
because we were solving a

1165
01:14:28,900 --> 01:14:32,400
problem that the world didn't
know they had yet, you know, the

1166
01:14:32,400 --> 01:14:38,800
world didn't really decide.
I need an LED leko, we decided

1167
01:14:38,800 --> 01:14:42,400
that and so we were trying to
force them into our decision.

1168
01:14:42,800 --> 01:14:49,500
And the thing, my cell is that
at the moment The well, we touch

1169
01:14:49,500 --> 01:14:52,400
base on that a couple of times
in this conversation.

1170
01:14:52,800 --> 01:14:59,400
There was to land manufacturer.
So if I add new Shield, that was

1171
01:14:59,400 --> 01:15:05,200
three then.
We enter into the world of LEDs

1172
01:15:05,300 --> 01:15:09,300
and there are hundreds of
manufacture of LEDs with a lot

1173
01:15:09,300 --> 01:15:11,900
of different Technologies and a
lot of different options.

1174
01:15:13,300 --> 01:15:17,800
And when I see, when we came up
with the idea of the lift cord,

1175
01:15:20,200 --> 01:15:25,600
I couldn't resist to wait for
somebody else because I saw an

1176
01:15:25,600 --> 01:15:29,800
engine and when I, when I saw
the engine the LED engine, you

1177
01:15:29,800 --> 01:15:37,000
know, I start thinking about
slim small, lightweight long

1178
01:15:37,000 --> 01:15:43,600
lasting, you know, And so I had
to do something, you know, you

1179
01:15:43,600 --> 01:15:47,300
cannot wait till somebody else
does it before you because they,

1180
01:15:47,600 --> 01:15:50,900
you know, it's my passion, it's
my question, it's against your

1181
01:15:50,900 --> 01:15:52,800
character.
It's against everything that you

1182
01:15:52,800 --> 01:15:58,900
believe, right.
When I when I left my previous

1183
01:15:58,900 --> 01:16:03,000
job you know a Karma that we
mentioned so far and you know,

1184
01:16:03,200 --> 01:16:05,700
right now it's a couple
different company owned by

1185
01:16:05,700 --> 01:16:08,600
different people.
Yes, it's our our column and

1186
01:16:08,600 --> 01:16:10,400
let's say that's not a saying.
One coin.

1187
01:16:10,500 --> 01:16:15,400
Yeah, so the think the thing is
that when I left and I saw that

1188
01:16:15,400 --> 01:16:22,100
nobody is doing is using the new
engine.

1189
01:16:22,100 --> 01:16:27,400
These this incredible number of
engines to create something

1190
01:16:27,600 --> 01:16:31,900
totally different and I see I
see LED moving heads right now

1191
01:16:32,200 --> 01:16:39,400
that weight 50 kilos.
Yeah, I mean I I feel that we

1192
01:16:39,400 --> 01:16:44,200
lose the The purpose of of we
don't have a lamp now, okay?

1193
01:16:44,200 --> 01:16:47,900
We don't have a lamp that was
hot and big and so we had to

1194
01:16:47,900 --> 01:16:53,600
make a big women are now why why
there's no men are so big, you

1195
01:16:53,600 --> 01:17:00,200
know, and I And have you seen
any flat light?

1196
01:17:00,200 --> 01:17:04,400
I mean their million things that
can be done and that, you know,

1197
01:17:04,400 --> 01:17:09,300
I I love to, I love to see this
Innovation.

1198
01:17:09,300 --> 01:17:12,400
We do all all the things that
are happening right now.

1199
01:17:12,400 --> 01:17:14,100
There are millions of things
that can be done.

1200
01:17:14,300 --> 01:17:17,800
Yeah, and I don't see that
happening, but boy, I thought

1201
01:17:17,800 --> 01:17:20,000
your agenda.
But no, no, it's good.

1202
01:17:20,000 --> 01:17:23,300
I love all this stuff, but it's
funny because again, there's two

1203
01:17:23,300 --> 01:17:26,200
different sort of Worlds.
You know, there's the world that

1204
01:17:26,200 --> 01:17:28,700
wants things, bigger and
brighter all the time, right?

1205
01:17:28,700 --> 01:17:32,300
Like more lumens, more lumens,
and then I talked to a lot of

1206
01:17:32,400 --> 01:17:37,000
let's call them classic
designers, who say, Lights are

1207
01:17:37,000 --> 01:17:39,100
getting too bright.
You know, it's getting to a

1208
01:17:39,100 --> 01:17:43,000
point where you're creating
audience, fatigue with these

1209
01:17:43,000 --> 01:17:46,000
lights because they're just
constantly looking at these big

1210
01:17:46,000 --> 01:17:48,800
bright in your face, lights all
the time.

1211
01:17:49,100 --> 01:17:51,900
And if you're not doing a
stadium show, you don't need 50

1212
01:17:51,900 --> 01:17:57,400
thousand lumens in a moving
light and and then, you know,

1213
01:17:57,400 --> 01:18:00,500
again, the other side says, no,
no, keep making them brighter, I

1214
01:18:00,500 --> 01:18:06,000
can always dim them, you know,
and so I don't know, like it

1215
01:18:06,000 --> 01:18:10,400
wasn't.
The purpose of having a digital

1216
01:18:10,400 --> 01:18:14,400
source that Waits at the end of
the day.

1217
01:18:15,300 --> 01:18:18,300
When I move that light weight 50
kilos.

1218
01:18:18,400 --> 01:18:21,300
Yeah, I mean, the purpose of the
last government Parliament,

1219
01:18:21,300 --> 01:18:24,200
Fausto a perfect moving light,
that's twenty thousand lumens.

1220
01:18:24,200 --> 01:18:26,300
How much should it way?
It's something, it's something

1221
01:18:26,300 --> 01:18:30,100
that I can lift.
So it's a one person physically.

1222
01:18:30,600 --> 01:18:33,500
It's something that I can lift.
It means I do it all day.

1223
01:18:33,500 --> 01:18:35,100
I don't know.
Maybe 15 kilos.

1224
01:18:36,200 --> 01:18:41,000
Okay.
I mean, I think, I think that

1225
01:18:41,300 --> 01:18:46,800
anything that Waits The needs to
be a good person to need to be

1226
01:18:46,800 --> 01:18:50,000
lifted.
Yeah, it's a waitron, the other

1227
01:18:50,000 --> 01:18:52,600
problem that companies are
having and, and I've seen it

1228
01:18:52,600 --> 01:18:55,500
with Martin, I've seen it with
Ayrton, I've seen it all of the

1229
01:18:55,500 --> 01:19:01,300
companies is that all of this
Fancy new trust from these Tyler

1230
01:19:01,300 --> 01:19:06,200
GT trust guys or whatever the
lights, don't fit in the truss

1231
01:19:06,200 --> 01:19:10,800
now because they're getting too
damn big and so they can't turn

1232
01:19:10,800 --> 01:19:12,400
in the trust.
So now they have to put in

1233
01:19:12,400 --> 01:19:15,700
limits in the software so that
they don't bump into the trust's

1234
01:19:15,700 --> 01:19:21,100
when they're moving and stuff.
You know, to me again, like, you

1235
01:19:21,100 --> 01:19:25,000
really have to think.
Do I need every single feature

1236
01:19:25,000 --> 01:19:27,600
in every single light?
Like, it's like every light now

1237
01:19:27,600 --> 01:19:29,600
has frame.
And shutters and zoom, and this,

1238
01:19:29,600 --> 01:19:31,700
and that, and all of these
different things.

1239
01:19:32,000 --> 01:19:35,500
Because if I don't, listen,
you're going to lose the job to

1240
01:19:35,500 --> 01:19:41,500
the other company, right?
So very similar, you know, back

1241
01:19:41,500 --> 01:19:46,200
in the, in the, in the funny day
or the the days where we came up

1242
01:19:46,200 --> 01:19:48,900
with the pilot that lady or the
let go, you know, that they

1243
01:19:48,900 --> 01:19:51,700
weren't, you know, you should
see the people, you know, on

1244
01:19:51,700 --> 01:19:56,500
cruise lines when they saw the
light was not hot or, you know,

1245
01:19:56,500 --> 01:19:59,400
they could see the first line
that was not hog and was light

1246
01:19:59,400 --> 01:20:02,600
and was mold.
I mean, that's the real

1247
01:20:02,700 --> 01:20:04,700
Innovation.
I'm proud of, you know, when

1248
01:20:04,700 --> 01:20:10,400
when we could we could fit We
could treat the customer need.

1249
01:20:10,400 --> 01:20:14,000
I mean, they sometimes you
should be surprised people.

1250
01:20:14,000 --> 01:20:16,300
You know, we really Innovation,
you surprise people.

1251
01:20:16,300 --> 01:20:17,800
Yeah.
And sometimes you just listen to

1252
01:20:17,800 --> 01:20:20,700
them or and then you add your,
you had your touch.

1253
01:20:21,000 --> 01:20:27,200
And and in my today's world, I
give all this to everybody, you

1254
01:20:27,200 --> 01:20:29,100
know?
I mean, anybody that comes to me

1255
01:20:29,100 --> 01:20:30,100
with a problem.
I try to.

1256
01:20:31,200 --> 01:20:36,300
So I want to get your view on
something patents and and the

1257
01:20:36,300 --> 01:20:39,900
whole image.
Electoral property idea and

1258
01:20:39,900 --> 01:20:42,000
stuff.
So, you know, one thing I'll

1259
01:20:42,000 --> 01:20:47,100
always remember is you and I had
a conversation, got it had to be

1260
01:20:47,100 --> 01:20:51,200
15 years ago about the color
kinetics patents which then

1261
01:20:51,200 --> 01:20:53,400
became the Phillips patents for
LED.

1262
01:20:54,000 --> 01:21:00,100
And I remember you saying to me
because you know, I was telling

1263
01:21:00,100 --> 01:21:03,100
you that companies here in the
United States.

1264
01:21:03,100 --> 01:21:06,400
European companies are afraid to
do business here because they're

1265
01:21:06,400 --> 01:21:08,600
afraid to be super-weird Bicolor
kinetics.

1266
01:21:08,600 --> 01:21:12,300
So, you know, a lot of really
cool LED products were being

1267
01:21:12,300 --> 01:21:15,300
developed in Europe, but nobody
wanted to sell them in the

1268
01:21:15,300 --> 01:21:18,300
United States because they were
afraid of color kinetics.

1269
01:21:18,900 --> 01:21:23,000
And so, I actually did something
really creative at the time, I

1270
01:21:23,000 --> 01:21:27,400
went to color kinetics and I got
a licensing agreement from them

1271
01:21:27,400 --> 01:21:30,100
and I can't remember the exact
number, let's call it five

1272
01:21:30,100 --> 01:21:33,800
percent.
So what I did is I voluntarily

1273
01:21:33,800 --> 01:21:38,600
paid them five percent on any
LED product that we sold And any

1274
01:21:38,600 --> 01:21:43,800
of the products that were within
my brand, we're covered under

1275
01:21:43,800 --> 01:21:46,300
under their patents.
So we were, we were licensed

1276
01:21:46,300 --> 01:21:48,700
under their patents.
So any European company could

1277
01:21:48,700 --> 01:21:51,000
come to me.
And as long as we covered their

1278
01:21:51,000 --> 01:21:54,500
five percent, they were covered
to sell in the United States.

1279
01:21:54,800 --> 01:21:57,100
So that was a pretty, pretty
Innovative approach to get

1280
01:21:57,100 --> 01:22:00,300
around it because some of their
licensing fees were ridiculous

1281
01:22:00,300 --> 01:22:04,900
like 15% or something.
But, so I remember talking to

1282
01:22:04,900 --> 01:22:07,400
you about that and you said
Marcel, this is so stupid.

1283
01:22:07,900 --> 01:22:13,200
Because I think it's pwm, right?
And and you said, pwm is

1284
01:22:13,200 --> 01:22:17,300
something that I learned in
textbooks in the 1970s and these

1285
01:22:17,300 --> 01:22:20,700
people have patents for it.
Now, this is insane.

1286
01:22:21,400 --> 01:22:24,300
So what what are your thoughts
on think it's like are they

1287
01:22:24,300 --> 01:22:26,800
necessary are?
Do they actually protect?

1288
01:22:26,800 --> 01:22:29,400
You are they still worth it
today?

1289
01:22:29,600 --> 01:22:33,800
In this fast-moving the remember
that we leaving.

1290
01:22:33,800 --> 01:22:37,200
I live in Italy.
So life in Italy about patent is

1291
01:22:37,200 --> 01:22:40,600
not Oh easy because I could have
patent a lot of things and I

1292
01:22:40,600 --> 01:22:43,900
stopped actually patented
because you the most important

1293
01:22:43,900 --> 01:22:47,400
thing that I learned from these
core kinetics fight is that you

1294
01:22:47,400 --> 01:22:51,200
have to fight.
You have to, you can patent

1295
01:22:51,200 --> 01:22:53,700
anything and you.
You are right.

1296
01:22:53,800 --> 01:22:57,100
But if you don't have ten
lawyers, you first of all, you

1297
01:22:57,100 --> 01:22:59,800
have to pay for the palate,
second, you have to pay for the

1298
01:22:59,800 --> 01:23:03,100
Defenders.
And when you defended, there is

1299
01:23:03,100 --> 01:23:06,600
a possibility that you lose,
because maybe Phillips has 20

1300
01:23:07,300 --> 01:23:11,500
lawyers, and they're probably
better than than mine and, and

1301
01:23:11,500 --> 01:23:14,100
they don't look at every single
page of the pattern.

1302
01:23:14,100 --> 01:23:22,400
So I learn myself unlike
probably richer Richard.

1303
01:23:22,400 --> 01:23:31,700
I mean, invalid, you, I don't I
offer my ideas and I don't, I

1304
01:23:31,700 --> 01:23:36,500
want to be part of the company
and health company to do

1305
01:23:36,500 --> 01:23:39,400
something.
But I don't care about being the

1306
01:23:39,400 --> 01:23:45,500
guy that button because I'm not
able to to I'm not able to to

1307
01:23:45,800 --> 01:23:47,900
Define for the pattern like a
no.

1308
01:23:48,100 --> 01:23:50,800
But fucking on anything and I
never saw anybody is their

1309
01:23:50,800 --> 01:23:52,100
standard.
I never ceiling.

1310
01:23:52,200 --> 01:23:56,400
Is there still value in Patton's
today there is a lot.

1311
01:23:56,400 --> 01:24:02,500
Lot of value in the patterns.
And, and if you have The money

1312
01:24:02,700 --> 01:24:07,400
you need to do the full process.
So you have to know you have to

1313
01:24:07,400 --> 01:24:10,000
know that you.
This is the amount of money you

1314
01:24:10,000 --> 01:24:13,100
don't have to think that the
moment that you pattern, this is

1315
01:24:13,100 --> 01:24:15,400
the amount of money you're going
to spend, you know, you patent

1316
01:24:15,400 --> 01:24:18,100
an idea.
But then you have to know that

1317
01:24:18,100 --> 01:24:23,200
the moment that you need to, you
know, to use that button, you

1318
01:24:23,200 --> 01:24:26,700
need to spend more money and
then these things never end.

1319
01:24:26,700 --> 01:24:31,500
So if you if your company has
enough money to cover all.

1320
01:24:31,600 --> 01:24:34,600
These expenses.
You buy them.

1321
01:24:35,100 --> 01:24:39,300
If if you, if you are not ready
to spend this amount of money,

1322
01:24:40,200 --> 01:24:43,300
you're wasting your time.
Yeah II.

1323
01:24:43,300 --> 01:24:46,600
Don't know, I'm on the fence a
little bit because you know,

1324
01:24:46,800 --> 01:24:50,600
problem number one is that I
think when you're patenting

1325
01:24:50,600 --> 01:24:56,900
things you're basically slowing
down or stopping the Innovative

1326
01:24:56,900 --> 01:25:02,500
process and lights and sound and
all of the technology in our

1327
01:25:02,500 --> 01:25:04,600
industry where a very A Small
industry.

1328
01:25:04,600 --> 01:25:07,200
So we're not like pharmaceutical
drugs is different.

1329
01:25:07,200 --> 01:25:09,800
Pharmaceutical drugs.
Yes, you have to get patents

1330
01:25:09,800 --> 01:25:13,600
because you're spending hundred
million dollars to create a

1331
01:25:13,700 --> 01:25:17,900
product and you want to at least
collect back 200 million before,

1332
01:25:18,200 --> 01:25:20,600
you know, the Chinese come and
kill your market, right?

1333
01:25:20,900 --> 01:25:24,500
So, that's different.
But in our industry, that's very

1334
01:25:24,500 --> 01:25:27,400
small, where you're really never
going to recover all of your

1335
01:25:27,400 --> 01:25:29,000
money from all of your
Innovations.

1336
01:25:29,000 --> 01:25:32,300
It just doesn't happen by
patenting.

1337
01:25:32,300 --> 01:25:36,800
Like, if you think of We slow
down the progress of LED in the

1338
01:25:36,800 --> 01:25:40,800
beginning because of what
Phillips did, because of the

1339
01:25:41,100 --> 01:25:44,400
whatever it was, 117 patents,
they owned or whatever.

1340
01:25:45,200 --> 01:25:47,600
You know to me that's not good
for the industry.

1341
01:25:47,600 --> 01:25:54,000
That's not good for even just
LED as a whole, this Yae

1342
01:25:54,000 --> 01:25:58,600
progress, I love to share, you
know, what will I learn is a

1343
01:25:58,600 --> 01:26:05,800
right now, I am in my new
career, I r&i help every company

1344
01:26:05,900 --> 01:26:12,100
that ask me for any help or, you
know, share, I love to share

1345
01:26:12,100 --> 01:26:15,300
more than protect because
patenting is a protection.

1346
01:26:15,600 --> 01:26:17,800
So I don't care, you know, I
don't care.

1347
01:26:18,200 --> 01:26:21,700
I love this industry and I want
to see this industry to

1348
01:26:21,700 --> 01:26:25,600
progress, but, but even the
thing about defending those

1349
01:26:25,600 --> 01:26:28,800
patents, you know, and I don't
even know if I ever shared this

1350
01:26:28,800 --> 01:26:30,900
story and I'm not going to say
it right now.

1351
01:26:30,900 --> 01:26:34,500
But you know II trademarked.
I came up with a Trademark for a

1352
01:26:34,508 --> 01:26:38,900
part of my business at one point
in 2015 or 16.

1353
01:26:39,400 --> 01:26:43,200
And one of the largest companies
in the world, literally the

1354
01:26:43,200 --> 01:26:46,500
largest company in the world
stole it.

1355
01:26:46,800 --> 01:26:50,400
And all of a sudden I saw them
advertising with my brand that I

1356
01:26:50,400 --> 01:26:53,800
had trademarked and I was like
well this is strange.

1357
01:26:53,800 --> 01:26:56,300
So I called my lawyer and said
you know I guess we should just

1358
01:26:56,300 --> 01:26:59,100
change the name and they said
no, no you this is your

1359
01:26:59,100 --> 01:27:02,300
trademark and so you know we
sent them a letter try to

1360
01:27:02,300 --> 01:27:04,200
settle.
They basically Luckily told me

1361
01:27:04,208 --> 01:27:07,400
to get lost.
And so we had to hire an

1362
01:27:07,400 --> 01:27:11,300
attorney and go after them
because the thing was I couldn't

1363
01:27:11,300 --> 01:27:14,100
use the name anymore because now
the biggest company in the world

1364
01:27:14,100 --> 01:27:18,100
was using this name.
So it was useless to me and yet,

1365
01:27:18,400 --> 01:27:21,000
you know, I'm sitting here
looking at my trademark for the

1366
01:27:21,000 --> 01:27:25,900
name right now and so I sued
them.

1367
01:27:26,400 --> 01:27:31,500
Ultimately, and I lost and I
didn't lose, I had to give up

1368
01:27:31,600 --> 01:27:35,000
because basically all they Do is
they try to kill you?

1369
01:27:35,000 --> 01:27:38,000
They try to crush you and put
you out of business even though

1370
01:27:38,000 --> 01:27:40,000
you own the trademark, you own
the patent.

1371
01:27:40,100 --> 01:27:43,500
We are.
We went through the same same

1372
01:27:43,500 --> 01:27:46,900
experience, you know?
And and you know Dimension not

1373
01:27:46,900 --> 01:27:54,500
the trademark but the LED five
that you was mentioning not.

1374
01:27:54,500 --> 01:27:58,500
Not just we had, we been slowed
down by that.

1375
01:27:58,500 --> 01:28:01,100
Yeah.
But we've been slowed down by a

1376
01:28:01,100 --> 01:28:06,800
company that was selling us.
Lamps LEDs and then eventually

1377
01:28:06,800 --> 01:28:09,300
they even bought a moving head
company.

1378
01:28:09,500 --> 01:28:14,700
I mean, we've been slowed down
by as a buyer that is also a

1379
01:28:14,708 --> 01:28:17,300
competitor that avoid.
You know what you want.

1380
01:28:17,300 --> 01:28:21,200
You should I clean your car to
you, you need to wash your car.

1381
01:28:21,300 --> 01:28:23,800
What else should I do?
Well and also these companies

1382
01:28:23,800 --> 01:28:27,300
who don't seem to have a problem
suing their customers.

1383
01:28:27,400 --> 01:28:30,600
I don't understand this like,
how can you, how can you sue

1384
01:28:30,600 --> 01:28:33,100
your customers, you know,
because they don't show it to

1385
01:28:33,100 --> 01:28:35,900
you because I went to that the
answer to you that, you know,

1386
01:28:35,900 --> 01:28:40,200
it's a different division with
the same name on it though.

1387
01:28:40,400 --> 01:28:42,100
It's on LOL.
This is different division.

1388
01:28:42,100 --> 01:28:45,000
You know you say but you know,
you even when, you know, they

1389
01:28:45,000 --> 01:28:48,200
tried that, there is a guy
knocking the door and they want

1390
01:28:48,200 --> 01:28:50,800
to, they want your money and
then there is another guy from

1391
01:28:50,800 --> 01:28:52,600
the same company.
They want to sell you something

1392
01:28:52,600 --> 01:28:54,700
and say, you know, can you talk
to the other guy?

1393
01:28:54,800 --> 01:28:57,800
Maybe you send me something?
If these are the guys that stop

1394
01:28:57,800 --> 01:29:01,800
water from believe and there is
a different division, the answer

1395
01:29:01,800 --> 01:29:03,100
is always has a different
Vision.

1396
01:29:03,300 --> 01:29:06,800
So So, you know, we've all gone
through in the past these

1397
01:29:06,800 --> 01:29:10,500
problems with China, where, you
know, China didn't really care

1398
01:29:10,500 --> 01:29:12,300
if you had a patent or didn't
really care.

1399
01:29:12,300 --> 01:29:16,500
If you had a brand even, you
know, I remember at one point

1400
01:29:16,500 --> 01:29:20,700
here in the United States, there
was, there was track spots when

1401
01:29:20,700 --> 01:29:23,400
the track spot was really big.
The high-end track spot.

1402
01:29:23,600 --> 01:29:26,400
I remember there was a track
spot that came in from China

1403
01:29:26,400 --> 01:29:29,800
that said, manufactured in
Austin, Texas, China.

1404
01:29:30,500 --> 01:29:36,100
And and it It even had a little
QC sticker on it.

1405
01:29:36,100 --> 01:29:38,900
That was member.
What was his name, Woody?

1406
01:29:40,300 --> 01:29:42,500
You remember Woody State rides
me?

1407
01:29:42,600 --> 01:29:44,800
Yeah.
It had Woody's initials on the

1408
01:29:44,800 --> 01:29:49,100
on the inspection sticker inside
it, you know, they just copied

1409
01:29:49,100 --> 01:29:54,200
it completely right?
So China I assume has changed

1410
01:29:54,200 --> 01:29:58,200
now from a standpoint of being
respectful towards intellectual

1411
01:29:58,200 --> 01:30:04,400
property.
China is China, is totally

1412
01:30:04,400 --> 01:30:08,000
changed.
Totally China is now,

1413
01:30:08,000 --> 01:30:15,200
manufacturing is a manufacturing
machine and you don't stop them.

1414
01:30:15,200 --> 01:30:18,500
You know, they are, there are
good companies that you can talk

1415
01:30:18,500 --> 01:30:22,300
to and they care a lot about
patents.

1416
01:30:22,400 --> 01:30:24,900
Yeah.
And there are small companies

1417
01:30:24,900 --> 01:30:27,900
that they don't care about
patents and and you buy good

1418
01:30:27,900 --> 01:30:30,700
product by product is basically
it.

1419
01:30:30,800 --> 01:30:37,900
It's all in one so you cannot
refer to China.

1420
01:30:37,900 --> 01:30:41,200
You have to refer to specific
games and, you know, I get what

1421
01:30:41,200 --> 01:30:43,400
you're saying.
Any, there's any good news then

1422
01:30:43,400 --> 01:30:47,800
C and then there's us.
And then there's still the

1423
01:30:47,800 --> 01:30:52,400
bandits the the guys who steal
other people's designs and copy

1424
01:30:52,400 --> 01:30:54,600
their product.
They can you can you can say

1425
01:30:54,600 --> 01:30:59,100
like we was referring to eat
that lie and even in Italy when

1426
01:30:59,200 --> 01:31:02,600
you mentioned some of them Man
Factory in Italy you can refer

1427
01:31:02,600 --> 01:31:05,600
to the map to the Italian
manufacturer because it was all

1428
01:31:05,800 --> 01:31:09,000
different and it's a small
country in China.

1429
01:31:09,000 --> 01:31:11,800
You cannot refer to the Chinese
manufacturer or to the Chinese

1430
01:31:11,800 --> 01:31:15,800
market.
It's huge and yeah and where you

1431
01:31:15,800 --> 01:31:18,800
have to refer to specific ones.
We're having a problem now on

1432
01:31:18,800 --> 01:31:23,000
gear source with where companies
are selling counterfeit

1433
01:31:23,000 --> 01:31:30,800
consoles, Like Grand Ma consoles
or what's the other one, the one

1434
01:31:30,800 --> 01:31:33,500
that Chauvet owns.
Now, the Australian company.

1435
01:31:34,700 --> 01:31:40,000
Control companies gents.
No, no, no, Jen swab, what is

1436
01:31:40,000 --> 01:31:41,800
it?
Yes.

1437
01:31:42,200 --> 01:31:49,700
No not generally or straight and
I know anyways campuses they

1438
01:31:49,700 --> 01:31:51,500
weren't Australian where they
are.

1439
01:31:51,500 --> 01:31:54,100
Where they know they're British
British right.

1440
01:31:54,100 --> 01:31:57,100
But you know so we're seeing
these copy consoles.

1441
01:31:57,100 --> 01:32:00,500
Come up, Ava lights.
You know, and they don't always

1442
01:32:00,500 --> 01:32:02,900
tell you that.
It's a counterfeit so it gets to

1443
01:32:02,900 --> 01:32:06,800
the customer who bought it and
the buyer goes, wait a second,

1444
01:32:06,800 --> 01:32:10,600
this isn't an MA console but the
seller is putting it on as an Ma

1445
01:32:10,600 --> 01:32:13,800
they're not putting it on.
As a counterfeit copy of an MA

1446
01:32:13,800 --> 01:32:17,800
console and it creates a lot of
problems because then you know,

1447
01:32:17,800 --> 01:32:21,100
of course we have to return it
and blah blah blah.

1448
01:32:21,100 --> 01:32:24,100
But yeah I mean consoles, it's
incredible.

1449
01:32:24,100 --> 01:32:26,800
How heavily those are being
copied right now.

1450
01:32:27,900 --> 01:32:32,100
Not just like the beat the beat
desks.

1451
01:32:34,600 --> 01:32:39,300
I don't believe would be be a
big issue because, you know, the

1452
01:32:39,700 --> 01:32:43,200
right now guys, like I made,
they have such a advanced

1453
01:32:43,200 --> 01:32:47,200
software that they can, they can
they can stop that.

1454
01:32:47,300 --> 01:32:52,000
Yeah, I mean, it's, you cannot
copy that.

1455
01:32:52,000 --> 01:32:54,500
Say are and loaded?
Yeah.

1456
01:32:54,500 --> 01:32:56,900
No they are the mains.
Where's the?

1457
01:32:56,900 --> 01:32:58,900
I think.
At the moment, the Grande Meg.

1458
01:33:00,800 --> 01:33:04,400
Discover that they are is like
there are many locks that you

1459
01:33:04,400 --> 01:33:08,300
can put into a softer in order
not to work with any other

1460
01:33:08,300 --> 01:33:09,700
Hardware.
Yeah.

1461
01:33:09,700 --> 01:33:12,100
I don't know what they're doing
about it, but it is a real

1462
01:33:12,100 --> 01:33:14,700
problem.
So if they want to, if they

1463
01:33:14,800 --> 01:33:17,800
just, if you advise them that
they will, they will find a way

1464
01:33:17,800 --> 01:33:20,400
for ya know.
We do every time, every time we

1465
01:33:20,400 --> 01:33:23,300
find one, we tell the
manufacturer, we let them know

1466
01:33:23,300 --> 01:33:29,800
and it goes away.
So software is a little bit

1467
01:33:30,100 --> 01:33:32,600
easier.
Daniel, you know, the than lot,

1468
01:33:32,600 --> 01:33:34,200
of course.
Yeah, of course.

1469
01:33:34,500 --> 01:33:37,600
So, tell me about your current
business, obviously, you know,

1470
01:33:37,600 --> 01:33:39,400
that's why we're here.
So, I had to go through your

1471
01:33:39,400 --> 01:33:42,900
past because it's pretty
important, you know, you were

1472
01:33:42,900 --> 01:33:46,100
there, when candles were being
used to Light Theaters.

1473
01:33:47,800 --> 01:33:49,400
So we had to talk about the
beginning.

1474
01:33:49,400 --> 01:33:54,200
But so from what I understand,
let me just explain it quickly

1475
01:33:54,200 --> 01:33:55,900
and you can tell me how wrong I
am.

1476
01:33:56,200 --> 01:34:01,800
You're basically, you're
designing, Products for other

1477
01:34:01,800 --> 01:34:05,400
manufacturers in all kinds of
different disciplines

1478
01:34:05,400 --> 01:34:09,600
indoor-outdoor commercial
architectural, theatrical, rock

1479
01:34:09,600 --> 01:34:12,600
and roll.
Whatever and so you're designing

1480
01:34:12,600 --> 01:34:15,200
products handing it to them and
they put it into their own

1481
01:34:15,200 --> 01:34:20,800
Manufacturing.
Well, depending on what?

1482
01:34:22,000 --> 01:34:25,100
What somebody needs.
You know that let's say that

1483
01:34:25,100 --> 01:34:30,300
what I tried to do for first of
all, having having had like a

1484
01:34:31,200 --> 01:34:34,000
logo on my t-shirt for for many
years.

1485
01:34:34,700 --> 01:34:37,700
I didn't like to move into
another, you know, into another

1486
01:34:37,700 --> 01:34:44,500
manufacturer or another, I
choose to I you know when as I

1487
01:34:44,500 --> 01:34:48,300
told you the the mighty
president said to me about what

1488
01:34:48,300 --> 01:34:52,600
you want to do and I said well I
never I never asked myself what

1489
01:34:52,600 --> 01:34:59,400
I really want to do so and so
for the first time I went away

1490
01:34:59,400 --> 01:35:02,600
and I said okay look folks about
you want to really what you what

1491
01:35:02,600 --> 01:35:04,400
you like to do and not what you
have to do.

1492
01:35:04,500 --> 01:35:07,000
Yeah.
First time in my life that I did

1493
01:35:07,300 --> 01:35:11,400
and I said, you know what, I
would love to improve the

1494
01:35:11,400 --> 01:35:13,700
industry.
You know, I would love to give

1495
01:35:13,700 --> 01:35:17,900
what I learned to somebody.
It's like when you when you I'm

1496
01:35:17,900 --> 01:35:20,600
sure that you do the same with
Jeremy, you know you have your,

1497
01:35:20,600 --> 01:35:26,100
you have your kids and you want
him to start knowing everything.

1498
01:35:26,600 --> 01:35:30,100
You learn you know and you don't
want that, you don't want him to

1499
01:35:30,100 --> 01:35:33,400
start from the beginning because
that, you know, will be very

1500
01:35:33,400 --> 01:35:36,700
difficult.
So I said, okay, that's what I

1501
01:35:36,700 --> 01:35:38,300
want to do.
I want a group.

1502
01:35:38,600 --> 01:35:42,200
I want a group with some good
people, you know, from my mind.

1503
01:35:42,300 --> 01:35:47,000
Past and let's do something that
is beneficial to everybody.

1504
01:35:47,100 --> 01:35:51,300
And, and also, I want to save
the Italian knowledge because,

1505
01:35:51,300 --> 01:35:56,300
you know, I want to make sure
that Italy doesn't like, wise

1506
01:35:56,400 --> 01:35:57,600
doesn't die.
Yeah.

1507
01:35:57,600 --> 01:36:00,400
Because, you know, it's very
easy that, you know, all the

1508
01:36:00,400 --> 01:36:07,700
knowledge goes in the garbage.
So, I grew with some other with

1509
01:36:07,700 --> 01:36:13,200
a, with a team of My vision very
good guys.

1510
01:36:14,000 --> 01:36:21,800
And and we are offering services
that the lighting industry

1511
01:36:21,900 --> 01:36:25,600
wants.
And basically you come to me

1512
01:36:25,600 --> 01:36:33,400
with your issue, Or in and I try
I try to do my project.

1513
01:36:33,400 --> 01:36:38,700
Let's call it project.
Where I step by step you.

1514
01:36:38,700 --> 01:36:43,200
Tell me the task and I Deliver
you.

1515
01:36:43,600 --> 01:36:46,900
What's your name?
Yeah, can be new products.

1516
01:36:47,300 --> 01:36:54,600
It can be a marketing plan.
Strategically plan or it could

1517
01:36:54,600 --> 01:37:00,700
be a merge of our industry
knowledge with other Industries.

1518
01:37:01,000 --> 01:37:08,300
Like I'm developing displays
that talks to motorized beds for

1519
01:37:08,300 --> 01:37:10,700
the hospital's.
Just to give you an example

1520
01:37:10,700 --> 01:37:13,700
because, mm, mm.
Oh, Motorized bed, use stepper

1521
01:37:13,700 --> 01:37:17,000
Motors.
The display is the same display

1522
01:37:17,000 --> 01:37:21,900
that you use on a moving lights.
So I just want to tell you that

1523
01:37:21,900 --> 01:37:28,600
our industry can give a lot to
the lighting industry and others

1524
01:37:29,000 --> 01:37:32,800
because you know, merging our
experience in LED 25 years of

1525
01:37:32,800 --> 01:37:36,700
LED always owned in my garden.
The first thing that you do, you

1526
01:37:36,700 --> 01:37:44,700
just Talk to me.
Architectural design lights that

1527
01:37:44,700 --> 01:37:47,600
they don't know nothing about
you know, electronica.

1528
01:37:48,900 --> 01:37:55,400
And and they, they ask us.
What should I do to have a

1529
01:37:55,407 --> 01:37:59,800
battery lies, the last, and what
are the condition that you can

1530
01:37:59,800 --> 01:38:04,400
find in Dubai if you want to, if
you want to have an LED, the

1531
01:38:04,400 --> 01:38:09,800
last very long and so what is
the heat management that you

1532
01:38:10,300 --> 01:38:12,600
recommend?
And you remember that we did

1533
01:38:12,600 --> 01:38:14,400
another.
Another award-winning was the

1534
01:38:14,400 --> 01:38:20,000
reflection that was like, one of
the Product, you know that I

1535
01:38:20,000 --> 01:38:25,700
love and where you know you have
200 watt LED in a center of a

1536
01:38:25,708 --> 01:38:29,700
reflector that bounce back and
you get like a perfect event

1537
01:38:29,700 --> 01:38:30,300
field.
Okay?

1538
01:38:30,400 --> 01:38:33,400
What you want and need that
perfect in any field you want?

1539
01:38:33,700 --> 01:38:36,600
What is your, what is your need?
That can be a lighting designer,

1540
01:38:36,600 --> 01:38:43,300
want something special, or in,
you know, I'm proud of saving.

1541
01:38:45,300 --> 01:38:48,500
Portion of the Italian like a
business because you know,

1542
01:38:48,500 --> 01:38:50,300
that's another thing that I'm
very proud of.

1543
01:38:50,300 --> 01:38:54,400
You know, that there was really
a long period of time where

1544
01:38:55,300 --> 01:38:58,200
Italy was.
I wouldn't say dominating that

1545
01:38:58,400 --> 01:39:01,900
together with other countries.
We the like industry was here

1546
01:39:02,400 --> 01:39:04,200
and still the architectural
night is here.

1547
01:39:04,200 --> 01:39:06,600
There is there are a lot of big
manufacturer that the talks to

1548
01:39:06,600 --> 01:39:12,900
me in every in every segment and
and I'm kind of love what I what

1549
01:39:12,900 --> 01:39:15,100
I do and what we Did myself, you
know?

1550
01:39:15,100 --> 01:39:18,600
Because it's it's all about
passion and giving away.

1551
01:39:19,900 --> 01:39:24,200
A heat sink or your your
experience.

1552
01:39:24,200 --> 01:39:29,700
In this heat dissipation or is
not given away, you know, you

1553
01:39:29,700 --> 01:39:32,500
are capitalizing in and you
share.

1554
01:39:32,600 --> 01:39:36,800
Yeah, I'm not really jealous of
what I learned at all.

1555
01:39:36,900 --> 01:39:42,800
Yeah, but so, I mean, like you
said it, it's not necessarily

1556
01:39:42,800 --> 01:39:44,800
just product design, like
sometimes people want a

1557
01:39:44,808 --> 01:39:49,100
strategic plan, they want you to
get involved in their strategic

1558
01:39:49,100 --> 01:39:51,900
plan, Maybe Even helping them
set up manufacturing on

1559
01:39:51,900 --> 01:39:56,100
something or like have you had
companies come to you that say

1560
01:39:56,400 --> 01:39:59,000
we love this product but it's
always breaking.

1561
01:39:59,200 --> 01:40:02,300
You know, we need we need to
change something about it

1562
01:40:02,300 --> 01:40:06,700
because absolutely absolutely or
over your you know what I want

1563
01:40:06,700 --> 01:40:10,000
is it's a moving like they like
the cost that amount of money

1564
01:40:10,000 --> 01:40:11,400
and it doesn't break.
Yeah.

1565
01:40:11,400 --> 01:40:14,100
So, okay.
You, there can be another /.

1566
01:40:14,100 --> 01:40:19,600
It's cannot say problem solving,
but it's sharing.

1567
01:40:20,100 --> 01:40:23,400
Ideas, basically what they did
for all.

1568
01:40:23,400 --> 01:40:26,400
My life successfully is
listening to people and giving

1569
01:40:26,400 --> 01:40:27,600
them solution.
Yeah.

1570
01:40:27,600 --> 01:40:33,000
And and I love that because that
makes my experience beneficial,

1571
01:40:33,700 --> 01:40:35,800
you know?
I it's funny because what you're

1572
01:40:35,800 --> 01:40:39,200
doing, I have I have a friend
here in Florida.

1573
01:40:39,800 --> 01:40:43,400
He's an Italian guy who his
family was in the furniture

1574
01:40:43,400 --> 01:40:48,800
business in Italy, and he became
very fascinated from a young age

1575
01:40:48,800 --> 01:40:50,700
in.
Meaning furniture.

1576
01:40:51,200 --> 01:40:55,000
And so in Italy, you know, there
was a market for very beautiful

1577
01:40:55,000 --> 01:40:57,900
custom furniture.
And so when he came to the

1578
01:40:57,900 --> 01:41:00,600
United States, he started
working with some of the

1579
01:41:00,600 --> 01:41:02,600
furniture distributors and stuff
like that.

1580
01:41:02,600 --> 01:41:08,300
But then he started a company
basically, to help design

1581
01:41:08,300 --> 01:41:13,900
Italian products within Chinese
manufacturing ranges or

1582
01:41:13,900 --> 01:41:17,500
Vietnamese or whatever, wherever
they were coming from, but

1583
01:41:17,500 --> 01:41:19,500
they're all.
They've all got Italian name.

1584
01:41:19,700 --> 01:41:22,800
Eames and and some of its
outdoor furniture, you know,

1585
01:41:22,800 --> 01:41:26,200
very expensive, patio furniture
or for cruise ships or

1586
01:41:26,200 --> 01:41:28,200
something.
Some of it's like, beautiful

1587
01:41:28,200 --> 01:41:30,600
hotel furniture.
He's killing it.

1588
01:41:30,600 --> 01:41:33,700
He's doing so well and it's the
same basic idea.

1589
01:41:33,700 --> 01:41:39,000
It's like rescuing that Italian
mentality of design and

1590
01:41:39,000 --> 01:41:42,800
Technical, and stuff like that,
and then spreading it out over,

1591
01:41:43,500 --> 01:41:50,000
you know, a bigger field, I
guess, I feel that retain What

1592
01:41:50,000 --> 01:41:55,100
you learn that is useless.
Keep your experience for

1593
01:41:55,100 --> 01:41:58,700
yourself, doesn't doesn't help
anybody.

1594
01:41:59,000 --> 01:42:05,400
So, what I see now is really
these everybody's reluctant into

1595
01:42:06,200 --> 01:42:11,400
new stuff in the show business
that you like, you know, I'm

1596
01:42:11,400 --> 01:42:14,400
talking about the show business
of the time, you know, it when I

1597
01:42:14,400 --> 01:42:19,500
when I share, you know, let's do
something new you have.

1598
01:42:19,600 --> 01:42:23,200
Have you have come?
It's very difficult and any has

1599
01:42:23,200 --> 01:42:26,100
to come from the company.
I mean, it is, it should be the

1600
01:42:26,100 --> 01:42:30,500
Konami offering that but I see
that really stagnant and I don't

1601
01:42:30,500 --> 01:42:33,100
like it.
I very much prefer other

1602
01:42:33,300 --> 01:42:37,500
segments that are really
welcoming Innovation.

1603
01:42:38,500 --> 01:42:43,700
Innovation is really appreciated
because you know LED laser

1604
01:42:45,000 --> 01:42:47,600
basically.
When you go to the dentist you

1605
01:42:47,700 --> 01:42:51,400
you need an LED, you have an l
Laser point in your, in your

1606
01:42:51,400 --> 01:42:52,300
mouth.
Yeah.

1607
01:42:52,300 --> 01:42:56,200
So when I'm talking about LEDs
or the experience, we have

1608
01:42:56,200 --> 01:43:01,000
myself, I'm talking about
something that can be used as.

1609
01:43:01,000 --> 01:43:05,400
We're not only in the shoulder,
I love the show lighting and I

1610
01:43:05,400 --> 01:43:10,200
wish that somebody will listen
to this podcast and say, okay,

1611
01:43:10,200 --> 01:43:13,400
what can we do new?
Because that's what really is

1612
01:43:13,400 --> 01:43:17,600
killing me when I go to the
exhibition, you know, I see

1613
01:43:17,600 --> 01:43:20,300
fantastic machines, but nothing
It is really.

1614
01:43:20,600 --> 01:43:23,200
Yeah.
Knew that that's been that way

1615
01:43:23,200 --> 01:43:26,500
now for I don't know 10 years or
something where it's just like

1616
01:43:26,500 --> 01:43:30,900
tiny little incremental stuff
that's added.

1617
01:43:30,900 --> 01:43:35,400
You know, oh Lars has 12 gobos.
There's is only 11, you know, or

1618
01:43:35,400 --> 01:43:38,800
a different Aura.
Has an LED source and it leaves

1619
01:43:38,800 --> 01:43:39,800
of source.
Okay.

1620
01:43:39,800 --> 01:43:43,300
With okay.
But what What's the outcome?

1621
01:43:43,300 --> 01:43:45,600
You know what, what I see that
is really different.

1622
01:43:45,600 --> 01:43:49,800
You know, you have to tell me
what, what you get, you know,

1623
01:43:49,800 --> 01:43:53,800
what, you, you know, they won't
world of the lighting designer.

1624
01:43:54,200 --> 01:43:56,700
Then love the creativity, you
know?

1625
01:43:56,700 --> 01:44:01,400
And, and challenging companies
right now.

1626
01:44:01,400 --> 01:44:07,800
You know, I see an Bouncing
movie Mirrors that, you know, is

1627
01:44:07,800 --> 01:44:10,900
the same very light was doing in
the 80s.

1628
01:44:10,900 --> 01:44:14,600
Yeah.
And so there's no nobody want to

1629
01:44:14,600 --> 01:44:16,200
risk anything.
Yeah.

1630
01:44:16,200 --> 01:44:21,500
And it's sad because if you just
take one of these big Venture

1631
01:44:21,500 --> 01:44:24,600
Capital company and the probably
makes money.

1632
01:44:24,600 --> 01:44:27,400
I hope they make a lot of money
buying companies in our

1633
01:44:27,400 --> 01:44:30,600
industry.
If they just devote a little

1634
01:44:30,600 --> 01:44:34,800
portion of their profit to a
little office that just take

1635
01:44:34,800 --> 01:44:40,700
cares about Innovation, you have
only one you have the company.

1636
01:44:40,700 --> 01:44:43,200
That makes a lot of money with
the standard product but then

1637
01:44:43,200 --> 01:44:49,000
reinvest a portion of their
revenue into the future but

1638
01:44:49,000 --> 01:44:51,400
that's in otherwise there's no
future, you know, that

1639
01:44:51,400 --> 01:44:53,900
everybody's going.
It's a very good point.

1640
01:44:53,900 --> 01:44:57,100
Like I think you've just
stumbled onto something which is

1641
01:44:57,100 --> 01:45:02,200
quite important, which is that
we come from a background where

1642
01:45:02,200 --> 01:45:04,500
you had a Founder, who was very
innovative.

1643
01:45:04,700 --> 01:45:09,100
A very passionate very
Visionary, you know, big Vision.

1644
01:45:10,600 --> 01:45:12,400
I'm not saying there are none of
those today.

1645
01:45:12,400 --> 01:45:15,300
But what I'm saying is once you
bring in venture capital or

1646
01:45:15,300 --> 01:45:20,100
private Equity, it becomes all
about just growing the dollars

1647
01:45:20,700 --> 01:45:22,900
and growing the profitability,
right?

1648
01:45:22,900 --> 01:45:30,200
So the I think the inspiration
or desire to invest, huge money

1649
01:45:30,200 --> 01:45:35,700
into Innovation becomes much
less They just want a million

1650
01:45:36,000 --> 01:45:37,200
dollar of profit.
They can.

1651
01:45:37,400 --> 01:45:45,000
You can you cannot have a lot of
You know, let's say me to

1652
01:45:45,000 --> 01:45:48,500
company or second company, you
know, everybody likes to be

1653
01:45:48,500 --> 01:45:51,300
second or you know, nobody want
to be the first, okay?

1654
01:45:51,300 --> 01:45:53,800
So there would be a lot of
second when you build an

1655
01:45:53,800 --> 01:45:55,900
industry with a lot of second.
Okay.

1656
01:45:55,900 --> 01:45:57,400
No.
Nobody would be the Tesla.

1657
01:45:57,600 --> 01:46:01,100
You know, Tesla was the first so
you they spend it.

1658
01:46:01,100 --> 01:46:02,900
That invested a lot of money
Tesla.

1659
01:46:02,900 --> 01:46:04,700
It's the first.
We've been the first with all

1660
01:46:04,700 --> 01:46:08,000
the product you mentioned and
all of the other part and you

1661
01:46:08,000 --> 01:46:11,900
know, and Innovation than I did.
Going with your help and

1662
01:46:11,900 --> 01:46:16,100
somebody else help.
You know, that was, you know, we

1663
01:46:16,600 --> 01:46:21,100
spend time we devote time
resources into something that we

1664
01:46:21,100 --> 01:46:24,800
believe right now.
I see our, I mean, our

1665
01:46:24,800 --> 01:46:27,300
extinguished because right now,
I'm thank God, you know?

1666
01:46:27,300 --> 01:46:32,300
I'm I'm really doing a lot of
things in other segments.

1667
01:46:32,300 --> 01:46:37,600
Yeah, but the in these specific
segments will choose.

1668
01:46:37,600 --> 01:46:41,800
What I see is that we have
created created a lot of second

1669
01:46:41,800 --> 01:46:45,900
company.
You know, the one that the the

1670
01:46:45,900 --> 01:46:50,500
one that really they're very
good and making very good

1671
01:46:50,500 --> 01:46:52,600
things.
They I love, I love the

1672
01:46:52,600 --> 01:46:57,500
technology, I love the
reliability, I love the compact

1673
01:46:57,500 --> 01:47:00,500
figure I because I love the
inside because everything is

1674
01:47:00,500 --> 01:47:03,200
good.
Lovely.

1675
01:47:03,500 --> 01:47:05,600
They are room.
Good fantastic, you know.

1676
01:47:05,600 --> 01:47:08,300
Everything is good.
Have a good day is good.

1677
01:47:08,300 --> 01:47:09,800
They're all good.
Really good.

1678
01:47:10,200 --> 01:47:13,200
You know, they all good and they
are and they are.

1679
01:47:13,200 --> 01:47:21,400
So you're going down into the
brain and the but when I'm when

1680
01:47:21,400 --> 01:47:24,000
I look at the show, you know, we
just finished the sanremo

1681
01:47:24,000 --> 01:47:26,600
festival.
It's probably the biggest

1682
01:47:26,600 --> 01:47:30,000
Festival in Europe together with
the what the Eurozone contest is

1683
01:47:30,700 --> 01:47:33,700
a lot of money but the the
salary Festivals really story.

1684
01:47:33,700 --> 01:47:39,600
Cool.
And it's very good lights. a lot

1685
01:47:39,600 --> 01:47:43,100
of Technology you I can see a
lot of Technology right there

1686
01:47:43,400 --> 01:47:48,400
but the audience Doesn't see
anything different from last

1687
01:47:48,400 --> 01:47:51,200
year.
Yeah, that's it.

1688
01:47:51,200 --> 01:47:55,900
So when you, when you invest in
technology you are investing in.

1689
01:47:55,900 --> 01:48:00,900
Okay, there is like the there
will be a day that I can talk to

1690
01:48:00,900 --> 01:48:04,600
a Grand Ma and it does the show
without pressing any button,

1691
01:48:04,900 --> 01:48:06,600
okay?
But the show would be the same.

1692
01:48:07,600 --> 01:48:12,500
It's time.
Saving you are sitting in the

1693
01:48:12,500 --> 01:48:16,400
audience that will look at this
and Raymond festival or the viña

1694
01:48:16,400 --> 01:48:19,600
Del Mar festival or whatever
that I participated and we'll

1695
01:48:19,600 --> 01:48:22,000
see the same show.
Yeah, they will see the same

1696
01:48:22,000 --> 01:48:26,100
effect since the video.
It means the video really

1697
01:48:26,300 --> 01:48:29,700
breakthrough.
And if you remember when we did

1698
01:48:29,700 --> 01:48:32,900
the, the ACL, that was the first
being because that's the other

1699
01:48:32,900 --> 01:48:38,100
thing because Sharpie came after
the beam and the beam came from

1700
01:48:38,700 --> 01:48:43,600
our product and and believe you
with a monster, it built the

1701
01:48:43,600 --> 01:48:45,300
monster will using it for
Nellie.

1702
01:48:45,700 --> 01:48:50,400
Yeah.
We designed the beam we all went

1703
01:48:50,400 --> 01:48:54,200
into the beam because we have to
break through the brightness of

1704
01:48:54,200 --> 01:48:56,600
the video.
So there was a change.

1705
01:48:56,800 --> 01:49:00,200
That was a che a needed change.
When we did the Infiniti the

1706
01:49:00,200 --> 01:49:05,500
Infiniti and effect, a special
effect, There was a being inside

1707
01:49:05,500 --> 01:49:09,300
a wash because we had to break
through the the video LED

1708
01:49:09,700 --> 01:49:14,000
because the video LED was very
bright, so you're building

1709
01:49:14,000 --> 01:49:16,800
something.
So, bright in the background

1710
01:49:16,800 --> 01:49:23,400
that you know, 500 wall Gobo
doesn't, you don't see it, you

1711
01:49:23,400 --> 01:49:25,700
don't see it anymore.
So the words that was a big

1712
01:49:25,700 --> 01:49:29,400
change.
The last big change I saw is at

1713
01:49:29,400 --> 01:49:33,700
the beams and the beams was
complimentary to the video.

1714
01:49:33,900 --> 01:49:38,000
So that was the last time that
we participate to a really big

1715
01:49:38,000 --> 01:49:41,500
change.
Then we went into technology.

1716
01:49:41,600 --> 01:49:44,900
Yeah.
Technology, you know, I guess

1717
01:49:44,900 --> 01:49:47,700
one of the other things is the
faces of these lights where

1718
01:49:47,700 --> 01:49:52,100
they've got the different, you
know, effects on the face of the

1719
01:49:52,200 --> 01:49:54,800
like pancake wash light, right?
With the LED.

1720
01:49:54,800 --> 01:49:56,000
Oh yeah.
This is on that, you know.

1721
01:49:56,900 --> 01:50:00,200
Yeah, there's a Honda, and I
mean, I think the be, I was

1722
01:50:00,200 --> 01:50:03,800
probably the first one, that
sort of kind of did it, but

1723
01:50:04,000 --> 01:50:09,100
Really high-end Bellevue did one
that had like rings around the

1724
01:50:09,800 --> 01:50:12,600
LEDs.
You know, that's sort of

1725
01:50:12,600 --> 01:50:15,300
innovative because you can look
up at the rig and you get a

1726
01:50:15,300 --> 01:50:18,400
different effect from those
things, but I agree with you.

1727
01:50:18,500 --> 01:50:21,600
Like, I mean, I think everything
is good right now, but nothing

1728
01:50:21,600 --> 01:50:25,000
is blowing my mind.
Like, I walk around out ldi,

1729
01:50:25,700 --> 01:50:28,100
everything is starting to look
pretty much the same.

1730
01:50:28,100 --> 01:50:32,900
It's all really really good.
You know, it honestly blows me

1731
01:50:32,900 --> 01:50:35,000
away.
How good Some of the stuff is

1732
01:50:35,000 --> 01:50:39,100
because remember I sold Martin,
you know, in the early days and

1733
01:50:40,100 --> 01:50:43,800
also get if you, if you talk
about technology.

1734
01:50:43,800 --> 01:50:49,500
Yeah.
And an improvement of to, to a

1735
01:50:49,500 --> 01:50:52,400
perfect machine, you know, right
now we're talking about machines

1736
01:50:52,400 --> 01:50:57,400
that are really Extremely well
designed.

1737
01:50:57,500 --> 01:51:01,200
I mean, I don't see anybody
manufacturing something that

1738
01:51:01,200 --> 01:51:04,800
breaks or stuff that I or, you
know, I've I have no experience,

1739
01:51:04,800 --> 01:51:06,700
but you have more.
So where does it go from there?

1740
01:51:06,700 --> 01:51:10,400
So, where do we go?
What what's like, what would you

1741
01:51:10,400 --> 01:51:12,700
love to see?
Do you, you know, I guess you

1742
01:51:12,708 --> 01:51:15,500
don't want to give away your
ideas but ground.

1743
01:51:17,400 --> 01:51:20,400
Yeah, I'm wondering where they
go with this stuff.

1744
01:51:20,600 --> 01:51:28,400
Aye-aye-aye I can tell you what,
I really wish to see but it just

1745
01:51:28,600 --> 01:51:30,600
something that I cannot share on
the podcast.

1746
01:51:30,600 --> 01:51:33,100
You know, it's funny because on
this podcast, I used to do

1747
01:51:33,100 --> 01:51:36,700
something with, you know, people
who came on, you know.

1748
01:51:36,700 --> 01:51:39,500
What's the one thing that hasn't
been invented that you'd like to

1749
01:51:39,500 --> 01:51:43,500
see invented and who was it?
Richard Kadeem.

1750
01:51:43,500 --> 01:51:48,500
I think, said, bending light,
the ability to bend light.

1751
01:51:49,200 --> 01:51:52,100
I'd love to see that.
And I was like, how the hell,

1752
01:51:52,100 --> 01:52:05,500
yeah.
Of, I need to trust owner.

1753
01:52:05,800 --> 01:52:09,300
You know, it's very simple.
My need to trust honor that

1754
01:52:09,300 --> 01:52:14,300
happened to be the pilot LED.
Yeah, I mean, the pilot LED was

1755
01:52:14,400 --> 01:52:18,000
well known as a trust owner and
we made it IP rated.

1756
01:52:18,000 --> 01:52:21,200
You know, we made it known.
I created, I created that was

1757
01:52:21,700 --> 01:52:25,000
really one of one of I'm very
proud of That program.

1758
01:52:25,400 --> 01:52:33,000
And It's how you the capacity of
translating.

1759
01:52:34,100 --> 01:52:40,000
I need to trust owner in to make
it led IP rated not manipulated.

1760
01:52:40,000 --> 01:52:44,600
So the what I what I what I love
about United States and that's

1761
01:52:44,600 --> 01:52:47,400
very different from America
because the Italian like desire

1762
01:52:47,500 --> 01:52:50,600
without offending anybody.
Yeah, I've learned everything

1763
01:52:50,600 --> 01:52:54,800
from the United States and so I
am missing, you know, those

1764
01:52:54,800 --> 01:53:00,200
conversation with the guys in in
that we mentioned several times

1765
01:53:00,200 --> 01:53:05,700
during this podcast, I they was
just telling me I need to drop

1766
01:53:05,800 --> 01:53:09,800
their I don't I need something
that's the fits into the trust

1767
01:53:10,200 --> 01:53:15,100
and Trust on the trust, that's
very simple.

1768
01:53:15,100 --> 01:53:18,700
It was a very simple
conversation or when you came

1769
01:53:18,900 --> 01:53:23,500
with your friend and say I mean
double of the light then was my

1770
01:53:23,500 --> 01:53:30,800
job to make two lamps. color
changing your the, you ask for

1771
01:53:30,800 --> 01:53:36,400
double of the life, then my job
is to transfer that into A

1772
01:53:36,400 --> 01:53:40,300
product that will produc yeah.
Knowing what we have available

1773
01:53:40,300 --> 01:53:46,000
in terms of technology and and I
love that, you know, it's it's

1774
01:53:46,500 --> 01:53:51,700
when a lot of things can be
designed especially now with in

1775
01:53:51,700 --> 01:53:55,000
every all of these invention
that you that we mentioned was

1776
01:53:55,000 --> 01:53:58,600
done with tool and manufacturer.
There was copying each other

1777
01:53:59,300 --> 01:54:03,600
right now, we thousands of
manufacturer of digital sources.

1778
01:54:03,900 --> 01:54:05,500
Can you imagine what can be
done?

1779
01:54:05,600 --> 01:54:08,000
Makes it It's what about
unlimited?

1780
01:54:08,000 --> 01:54:11,300
One of the so you mentioned wait
wait is obviously something

1781
01:54:11,300 --> 01:54:13,900
where I think they need to make
big advancements.

1782
01:54:13,900 --> 01:54:18,000
Wait and Silent.
The new IP rated lights are

1783
01:54:18,100 --> 01:54:19,400
fantastic.
Yeah, are.

1784
01:54:20,000 --> 01:54:24,500
But but now that we have IP
rated lights, it doesn't

1785
01:54:26,000 --> 01:54:29,800
Wireless become more important.
So, you know, not just wireless

1786
01:54:29,800 --> 01:54:32,500
data transmission, but Wireless
power as well.

1787
01:54:33,000 --> 01:54:36,700
And to a point where you can
just literally, We put lights

1788
01:54:36,700 --> 01:54:40,500
anywhere and you can power them
and communicate with them from.

1789
01:54:40,500 --> 01:54:43,500
Oh yeah.
That these will be the, the

1790
01:54:43,500 --> 01:54:46,500
moment that you have batteries
that last longer and stuff like

1791
01:54:46,500 --> 01:54:48,000
that.
There would be many things that

1792
01:54:48,000 --> 01:54:51,600
the technology will allow you
to.

1793
01:54:54,300 --> 01:54:59,100
To have them board on on on the
industry that you love.

1794
01:54:59,400 --> 01:55:01,100
That is the show like a business
there.

1795
01:55:01,100 --> 01:55:03,500
That is, like technological
Improvement.

1796
01:55:03,600 --> 01:55:05,100
What?
I'm talking to you about, is

1797
01:55:05,100 --> 01:55:09,600
that what is the benefit, okay?
I understand the benefit of a

1798
01:55:09,600 --> 01:55:15,400
rental company, the use a moving
head with the battery and I be

1799
01:55:15,400 --> 01:55:18,000
rated and it's beneficial to
him.

1800
01:55:18,000 --> 01:55:23,700
But what about the audience?
So we all paid by the ticket of

1801
01:55:23,700 --> 01:55:27,700
the the of my daughter and your
son that goes to the show and

1802
01:55:27,700 --> 01:55:30,400
pay the ticket.
They don't know nothing about

1803
01:55:30,400 --> 01:55:33,500
how compact the light is.
They don't care about the fact

1804
01:55:33,500 --> 01:55:37,800
that is IP rating or not.
These are technological changes

1805
01:55:37,800 --> 01:55:43,500
that are allowed by powerful
microprocessor.

1806
01:55:44,900 --> 01:55:50,700
This is, you know, it's the new
model, but will you draw your

1807
01:55:51,400 --> 01:55:56,200
Mac 2K in the garbage?
Just Ancient a competitor X

1808
01:55:56,200 --> 01:55:59,100
contracted because right now I
have no competitor and love

1809
01:55:59,100 --> 01:56:03,000
that.
Yeah, so the, you know, I mean,

1810
01:56:03,700 --> 01:56:06,700
will you try your Mac 2000's
imperfectly?

1811
01:56:08,000 --> 01:56:14,100
Wait, 30 kilos, you know them,
you know, them by name because

1812
01:56:14,100 --> 01:56:18,600
you, you and you've been using
for 20 years, your lovely,

1813
01:56:18,600 --> 01:56:20,400
moving heads, they make enough
lights.

1814
01:56:20,700 --> 01:56:25,100
So what the audience, what my
daughter and your Son, see

1815
01:56:25,100 --> 01:56:32,100
different in that Stadium.
When you when you see a very

1816
01:56:32,100 --> 01:56:34,800
compact moving head.
One of these moving head, that

1817
01:56:34,800 --> 01:56:38,400
works perfectly and they don't.
Yeah.

1818
01:56:38,400 --> 01:56:42,500
But I don't want to make some
visual you know, to me to me.

1819
01:56:42,500 --> 01:56:45,600
I want to do something new.
Something new was zooming, the

1820
01:56:45,600 --> 01:56:49,500
light was moving, the games was
changing the color changing the

1821
01:56:49,500 --> 01:56:51,700
global.
You know that's then was really

1822
01:56:51,800 --> 01:56:56,100
what I invented in the past but
My company's what I would call

1823
01:56:56,100 --> 01:56:59,900
the food chain gets very
complicated because the lighting

1824
01:56:59,900 --> 01:57:05,300
designer wants these four
things, and then the venue might

1825
01:57:05,300 --> 01:57:08,200
want these four things.
And then the lighting company,

1826
01:57:08,200 --> 01:57:11,400
the rental company wants these
four things and the lighting

1827
01:57:11,400 --> 01:57:14,400
manufacturer wants these four
things and they need to make x

1828
01:57:14,400 --> 01:57:17,200
amount of profit.
So, by the time everyone gets

1829
01:57:17,200 --> 01:57:22,400
what they want, you end up with
a Mac to K, you know, or like

1830
01:57:22,400 --> 01:57:27,000
someone has to compromise.
Mais somewhere and that's seems

1831
01:57:27,000 --> 01:57:31,100
to be where we're at today.
You know, we've got a bunch of

1832
01:57:31,100 --> 01:57:36,500
really, really fabulous vanilla
gelato, you know, and I want

1833
01:57:36,500 --> 01:57:38,400
stretch at Ella or something,
right?

1834
01:57:38,400 --> 01:57:43,600
Like I want I want something a
little more exciting and, you

1835
01:57:43,600 --> 01:57:46,700
know, I think in some sense,
we're in the best place by far

1836
01:57:46,700 --> 01:57:48,900
that we've ever been in the
moving light business, because

1837
01:57:48,900 --> 01:57:52,200
everything is good.
Like I haven't seen a terrible

1838
01:57:52,200 --> 01:57:58,700
moving light in a long time.
And but, you know, nothing is

1839
01:57:58,700 --> 01:58:01,000
like, just mind-blowing, you
know?

1840
01:58:01,400 --> 01:58:04,700
And, whereas we used to measure
the show and see a mind-blowing

1841
01:58:04,700 --> 01:58:08,100
product, right?
At least, at least there was one

1842
01:58:08,100 --> 01:58:15,300
light in, you know, back in the
days when, you know, I was

1843
01:58:15,300 --> 01:58:20,100
involved in the industry like
deeply wearing like a company

1844
01:58:20,100 --> 01:58:23,000
teacher in our up to vice
president.

1845
01:58:24,700 --> 01:58:30,600
Every show there was at least
one really product that

1846
01:58:30,700 --> 01:58:34,200
everybody has to have like a
product that somebody want to

1847
01:58:34,200 --> 01:58:36,700
copy because that was really the
problem.

1848
01:58:38,100 --> 01:58:40,100
Lately with the Venture Capital
company.

1849
01:58:40,100 --> 01:58:44,200
I think that's that we we can
name where the problem is is

1850
01:58:44,200 --> 01:58:46,600
that everybody want to be
second.

1851
01:58:46,700 --> 01:58:48,600
You know you.
Okay, you invent and I probably

1852
01:58:48,600 --> 01:58:51,200
could have it's much better.
It's a great observation.

1853
01:58:51,200 --> 01:58:54,700
Everybody wants to be second and
I think you're right.

1854
01:58:54,900 --> 01:58:56,800
Like I think you're exactly like
me.

1855
01:58:57,700 --> 01:59:03,200
Just my impression of being
second then than being first.

1856
01:59:04,100 --> 01:59:06,900
You know.
Yeah and in the end and when

1857
01:59:06,900 --> 01:59:11,800
when you have like a sales team
like we was used to have and you

1858
01:59:11,800 --> 01:59:15,000
say okay we if we do that
product how many how many you

1859
01:59:15,000 --> 01:59:18,700
will sell okay if you know the
target, you know the price you

1860
01:59:18,700 --> 01:59:22,800
know how many Goebbels you know
you know which piece of the cage

1861
01:59:22,800 --> 01:59:26,400
you are eating but what about if
I invent something new?

1862
01:59:26,600 --> 01:59:29,900
So what is the cake?
What is the portion of the K?

1863
01:59:29,900 --> 01:59:33,700
You want nobody?
Nobody will.

1864
01:59:34,500 --> 01:59:39,900
Nobody will nobody will answer.
We have any will answer but is

1865
01:59:39,900 --> 01:59:44,800
that fun for you know, I mean we
had a lot of fun me, a new

1866
01:59:44,800 --> 01:59:46,200
person.
We had a lot of hell.

1867
01:59:46,200 --> 01:59:50,400
Yeah.
Me the guy said Noel Gary and

1868
01:59:50,400 --> 01:59:51,600
Nate.
We had a lot of fun.

1869
01:59:51,700 --> 01:59:57,100
You know I'm talking about and
believe you myself even paired,

1870
01:59:57,200 --> 02:00:00,100
big fights a lot of fun.
Yeah.

1871
02:00:00,100 --> 02:00:03,900
A lot of fun.
This is a fun industry or if the

1872
02:00:03,900 --> 02:00:08,700
moment There is no more fun.
It's evident, is the last one.

1873
02:00:09,000 --> 02:00:12,200
Yeah.
So what do you think, asking

1874
02:00:12,200 --> 02:00:14,500
slightly different question
here?

1875
02:00:14,500 --> 02:00:16,800
What do you, what are your
thoughts on the state of the

1876
02:00:17,000 --> 02:00:18,600
business today?
The industry?

1877
02:00:20,300 --> 02:00:24,300
You're talking about the show,
like in business show, lighting

1878
02:00:24,300 --> 02:00:30,100
business.
I think that after covid is is

1879
02:00:30,100 --> 02:00:35,200
actually good.
My knowledge based on my feeling

1880
02:00:35,200 --> 02:00:41,800
I think that covid-19 terrible
but cleans the industry and

1881
02:00:41,800 --> 02:00:44,600
right now basically what I see
all around the world is that

1882
02:00:44,600 --> 02:00:50,000
every singer, every everybody
want to be on poor.

1883
02:00:50,000 --> 02:00:55,300
So that would be a law.
A lot of companies that really

1884
02:00:55,300 --> 02:01:01,000
have to Buy stuff and and it's
very good for for companies that

1885
02:01:01,000 --> 02:01:05,400
decide to sell use here.
So I think I know I have a

1886
02:01:05,407 --> 02:01:07,100
friend that will have a very
good ear.

1887
02:01:07,300 --> 02:01:08,500
Yeah.
Yeah.

1888
02:01:08,500 --> 02:01:11,900
But, you know, so, here's,
here's the, Again, The Devil's

1889
02:01:11,900 --> 02:01:16,000
Advocate side of that is, you
know, one of the things it did

1890
02:01:16,000 --> 02:01:19,900
for individuals covid did for
individuals was the rich people

1891
02:01:19,900 --> 02:01:24,800
got much richer and the people
in the middle for the most part

1892
02:01:24,800 --> 02:01:26,500
got poorer.
Right?

1893
02:01:26,800 --> 02:01:30,700
And so, I think ultimately, the
same thing is going to happen to

1894
02:01:30,700 --> 02:01:34,200
rental companies.
I think the largest who have

1895
02:01:34,200 --> 02:01:37,300
private Equity behind them and
they have the ability to spend

1896
02:01:37,300 --> 02:01:40,000
whatever they need to spend to
buy the newest product, or

1897
02:01:40,000 --> 02:01:41,700
whatever.
They're going to do really well,

1898
02:01:42,200 --> 02:01:46,800
the companies who don't have
access to Capital, or they ran

1899
02:01:46,800 --> 02:01:50,200
up too much debt during covid
because they just needed to

1900
02:01:50,200 --> 02:01:52,100
survive.
So they had to borrow money just

1901
02:01:52,100 --> 02:01:55,700
to pay their rent and to pay
their salaries or whatever those

1902
02:01:56,000 --> 02:01:59,400
Annie's.
I think this year we're going to

1903
02:01:59,400 --> 02:02:02,800
see more and more of them really
struggling because they can't

1904
02:02:02,800 --> 02:02:05,700
afford to buy another million
dollars or two million dollars

1905
02:02:05,700 --> 02:02:08,900
worth of moving, lights to try
and compete with the bigger

1906
02:02:08,900 --> 02:02:12,600
companies, right?
And so I agree with you 100% but

1907
02:02:12,600 --> 02:02:14,200
it's always been like that.
You may say.

1908
02:02:14,200 --> 02:02:15,900
So this is not, this is not
different.

1909
02:02:16,800 --> 02:02:20,600
Yeah I just think the separation
is growing, you know, the same

1910
02:02:20,600 --> 02:02:22,500
as it did.
Like I said for individuals,

1911
02:02:22,500 --> 02:02:24,600
billionaires are bigger
Billionaire's.

1912
02:02:24,600 --> 02:02:29,600
Now And you know people who had
fifty thousand dollars in the

1913
02:02:29,600 --> 02:02:33,600
bank now have ten thousand
dollars in the bank and you

1914
02:02:33,600 --> 02:02:39,100
know, so I just see that the Gap
in between seems to be expanding

1915
02:02:39,100 --> 02:02:42,900
and it's a very old, it's a very
old thing because you don't want

1916
02:02:42,900 --> 02:02:46,400
to be stuck in the middle.
You if you can be either is more

1917
02:02:46,500 --> 02:02:53,300
is more but I don't I don't see.
Obviously, I don't live in the

1918
02:02:53,300 --> 02:02:55,900
United States.
Maybe I wish, but I don't

1919
02:02:55,900 --> 02:02:58,300
because of the weather is much
better or you leave them.

1920
02:02:58,300 --> 02:03:02,000
There it is quite nice.
Probably the food is better here

1921
02:03:02,000 --> 02:03:03,900
but it whether it is much better
there.

1922
02:03:04,900 --> 02:03:08,100
I miss the pumpkin ravioli.
What?

1923
02:03:08,100 --> 02:03:14,300
Come, you know, it's very easy,
you just hang from the the, the

1924
02:03:14,700 --> 02:03:17,000
you don't, you don't want to be
that company.

1925
02:03:17,100 --> 02:03:21,600
That is not good for.
This move, the there's more

1926
02:03:21,600 --> 02:03:26,300
venue and or you, you don't want
to be that middle one that has

1927
02:03:26,300 --> 02:03:29,800
all the problems of one side
than the other side.

1928
02:03:29,800 --> 02:03:33,500
And then the other thing that I
see is that when I, when I open

1929
02:03:33,500 --> 02:03:40,600
my mind to the lighting world,
is that the lights goes

1930
02:03:40,600 --> 02:03:45,100
basically everywhere.
So, and I see that the business

1931
02:03:45,100 --> 02:03:48,900
is doing extremely well.
In many other segments, is not

1932
02:03:48,900 --> 02:03:53,300
just The show like in business,
it means if you if you look at

1933
02:03:53,300 --> 02:03:56,100
just the show lighting business,
you're looking at a very small

1934
02:03:56,100 --> 02:03:58,900
portion of of the lights in
general.

1935
02:03:59,500 --> 02:04:03,300
Yeah, yeah, I agree and you will
assume it, there will be

1936
02:04:03,300 --> 02:04:06,700
extremely healthy and when you
learn about how to connect the

1937
02:04:06,700 --> 02:04:12,300
max2 movie life, there are
bridges around the world that

1938
02:04:12,300 --> 02:04:19,200
needs DMX connection to call
change the bridge and in then,

1939
02:04:19,800 --> 02:04:27,400
you the in, I feel that we're
very lucky because we are in we

1940
02:04:27,400 --> 02:04:32,200
spend our life in an industry.
That is lovely.

1941
02:04:32,600 --> 02:04:36,000
Yeah and it lights makes people
happy.

1942
02:04:36,400 --> 02:04:40,200
You know, I always feel that
lights is the opposite of the

1943
02:04:40,200 --> 02:04:44,300
dark and dark is equal to you're
scared.

1944
02:04:44,500 --> 02:04:49,800
You are worried.
You light is always joy and

1945
02:04:49,800 --> 02:04:52,700
happiness and and we are there.
We are right there.

1946
02:04:52,900 --> 02:04:58,100
We have the luck.
We are, we are so, I'm so proud.

1947
02:04:58,100 --> 02:05:00,500
You know all switching the light
on yeah.

1948
02:05:01,700 --> 02:05:04,800
Whenever, you know, I just
finished a solar simulator just

1949
02:05:04,800 --> 02:05:07,900
to give you an example and using
the will discharge lamp.

1950
02:05:08,100 --> 02:05:13,900
So the lamps the lamps, the LED,
all the tungsten lamp, they all

1951
02:05:13,900 --> 02:05:22,500
have. we learn a lot by any
source and every time you switch

1952
02:05:22,500 --> 02:05:31,300
the light on, even in your, in
your house is the opposite of Of

1953
02:05:31,300 --> 02:05:34,300
something bad.
I mean, you don't want to leave

1954
02:05:34,300 --> 02:05:35,500
in the dark.
I don't know.

1955
02:05:35,500 --> 02:05:38,700
I don't know how to say that in
a better English, but, you know,

1956
02:05:38,700 --> 02:05:41,100
I mean, the best thing, I get
what you're saying, I completely

1957
02:05:41,100 --> 02:05:44,000
get what you're saying, we
believe in the light and the

1958
02:05:44,000 --> 02:05:45,500
moment, we I switch the light
on.

1959
02:05:45,500 --> 02:05:48,700
I still remember, you know,
places where in Turkey, you

1960
02:05:48,700 --> 02:05:54,700
know, I switch the light on for
show and, or in the Vina Del Mar

1961
02:05:54,700 --> 02:05:56,200
Festival.
You switch the light on and

1962
02:05:56,200 --> 02:05:59,300
people start clapping hands.
Everybody's happy.

1963
02:05:59,400 --> 02:06:02,000
So if one light Is broke, who
cares?

1964
02:06:02,000 --> 02:06:06,100
You know, the we are giving Joy
to the people and that happens

1965
02:06:06,800 --> 02:06:08,600
even if you do the light for an
obstacle.

1966
02:06:08,600 --> 02:06:12,100
So yeah, so I always say to the
sound guys that nobody goes

1967
02:06:12,100 --> 02:06:16,200
home, remembering the sound for
sure.

1968
02:06:16,200 --> 02:06:19,400
Nobody goes, home and tells
their family, or their wife, or

1969
02:06:19,400 --> 02:06:22,100
their friends, or whatever, all
the sound was incredible.

1970
02:06:22,500 --> 02:06:27,100
No, it's always the lighting,
the lasers, the Pyro, it's

1971
02:06:27,100 --> 02:06:30,800
something Visual and, you know,
to be a part of that.

1972
02:06:31,600 --> 02:06:34,900
You know, I mean, especially
when I was working with

1973
02:06:34,900 --> 02:06:39,300
manufacturers, call them are
included to be at a show when

1974
02:06:39,300 --> 02:06:41,400
the house lights go off and your
lights go on.

1975
02:06:41,400 --> 02:06:44,500
It's like you know sometimes
when I was with Martin, I was

1976
02:06:44,500 --> 02:06:46,100
just happy that the lights went
on.

1977
02:06:46,400 --> 02:06:50,700
I was like oh thank God so.
Well you see remember the

1978
02:06:50,700 --> 02:06:52,700
beginning?
Yeah let me ask you one more

1979
02:06:52,700 --> 02:06:56,100
question because I'm taking way
too much of your time here but

1980
02:06:57,100 --> 02:06:59,400
you know, I know you've always
been a really good person.

1981
02:06:59,400 --> 02:07:02,600
A family person, a person.
That all the people around you

1982
02:07:02,600 --> 02:07:06,100
could rely on.
So do you get involved in giving

1983
02:07:06,100 --> 02:07:11,400
back somehow like whether it's
through Technical Training or

1984
02:07:11,400 --> 02:07:14,200
through supporting Charities, or
whatever it is?

1985
02:07:14,200 --> 02:07:16,000
Is there anything that I do?
I do?

1986
02:07:17,100 --> 02:07:22,400
I do.
I love I tried to give away as

1987
02:07:23,100 --> 02:07:32,600
as much as I can, but in any Any
charity Institute that is next

1988
02:07:32,600 --> 02:07:34,500
to me.
Means what I do.

1989
02:07:34,500 --> 02:07:41,000
I support I received a lot by
this industry, by the people of

1990
02:07:41,000 --> 02:07:45,100
this industry.
And and by my community because

1991
02:07:45,100 --> 02:07:48,900
remember I still live in the
town that you was visiting,

1992
02:07:48,900 --> 02:07:52,900
right?
When the original of the of the

1993
02:07:52,900 --> 02:07:54,700
pointer grapes.
Oh, I love that place.

1994
02:07:54,700 --> 02:08:00,700
I miss it.
And and my father He passed away

1995
02:08:01,200 --> 02:08:07,600
a couple of years ago and he was
the founder of a charity

1996
02:08:07,600 --> 02:08:13,900
institution that helps old
people or people that needs

1997
02:08:14,400 --> 02:08:18,700
transport system to go to the
hospitals to.

1998
02:08:20,100 --> 02:08:23,700
And right now, those guys have
more than 100 cars.

1999
02:08:24,000 --> 02:08:27,100
Wow.
The end and they give service to

2000
02:08:27,100 --> 02:08:34,400
the old guys that Need.
Special help or any in here, in

2001
02:08:34,400 --> 02:08:40,700
town, you can see where your
money goes or where they've,

2002
02:08:42,100 --> 02:08:47,800
they have invested and I love, I
love giving away as much as I

2003
02:08:47,808 --> 02:08:53,000
can in terms of.
Well, first of all, I believe

2004
02:08:53,000 --> 02:08:57,300
that the most important thing
that I can give away and not

2005
02:08:57,300 --> 02:08:59,100
money, but is my time.
Yeah.

2006
02:08:59,400 --> 02:09:03,500
And you know what?
Because my Valium my value, you

2007
02:09:03,500 --> 02:09:11,400
know, if obviously, if you need
money, This one has to give you,

2008
02:09:11,400 --> 02:09:16,700
but the most important thing is,
when I really care about you, I

2009
02:09:17,300 --> 02:09:21,500
spent some time to you.
And so I think Sean who's a

2010
02:09:21,500 --> 02:09:23,700
racing driver so I promise you,
I need money.

2011
02:09:25,400 --> 02:09:30,900
I know that's always.
Always need money and I have a

2012
02:09:30,907 --> 02:09:33,600
fantastic daughter there.
Also needs a lot of money

2013
02:09:33,600 --> 02:09:36,500
because she will, she will start
with the university.

2014
02:09:36,500 --> 02:09:39,900
So, myself, vice versa, if
you're thinking If you're

2015
02:09:39,900 --> 02:09:43,600
thinking about giving away some
money, just for charity

2016
02:09:43,600 --> 02:09:47,300
purposes, think about my
daughter for and likewise

2017
02:09:47,800 --> 02:09:51,400
likewise to you.
I'm happy to compare the costs

2018
02:09:51,400 --> 02:09:55,200
at some point of University
versus Motorsports, you know,

2019
02:09:55,200 --> 02:09:59,700
Casey the Motorsport.
It's probably the most expensive

2020
02:09:59,700 --> 02:10:03,200
know I learned Sports.
I live in a place where they

2021
02:10:03,200 --> 02:10:05,300
have.
So Wellington Florida, where I

2022
02:10:05,300 --> 02:10:06,800
live.
They call it the cold weather

2023
02:10:06,800 --> 02:10:11,900
equestrian capital of the world
Horses are apparently more

2024
02:10:11,900 --> 02:10:17,300
expensive than racing especially
Polo like to put a polo team on

2025
02:10:17,300 --> 02:10:22,600
the field is five or six million
dollars a season and and well

2026
02:10:22,600 --> 02:10:28,300
thing good you're doing good you
your son is not into idiot host

2027
02:10:28,300 --> 02:10:32,100
now and would he would later
find your parents he would have

2028
02:10:32,100 --> 02:10:35,300
died and my daughter, my
daughter either, you know.

2029
02:10:35,300 --> 02:10:37,500
Right now we're all in the
middle of these like which

2030
02:10:37,500 --> 02:10:40,100
university should I choose and
all It's tough.

2031
02:10:40,100 --> 02:10:41,900
So, where is she going?
Do you know?

2032
02:10:42,800 --> 02:10:45,700
She didn't decide yet.
You should send her to America

2033
02:10:45,700 --> 02:10:47,700
for a year.
She can come live with Uncle

2034
02:10:47,700 --> 02:10:53,000
Marcel.
Well, I hope to keep her like

2035
02:10:53,000 --> 02:10:57,500
close to me for for as much as I
can because this year is in

2036
02:10:57,500 --> 02:11:00,600
Italy.
At when she turns 18, she will

2037
02:11:00,600 --> 02:11:06,000
be start driving the car.
So we have and not racing car.

2038
02:11:06,200 --> 02:11:09,000
Everything Changes at that point
when they start driving the car

2039
02:11:09,000 --> 02:11:11,300
because you Control where they
go anymore.

2040
02:11:11,700 --> 02:11:14,700
You know, when I have to drive
them there, I can control it but

2041
02:11:14,700 --> 02:11:18,600
when she can drive her so far,
so far, I'm in, I'm in the mood

2042
02:11:19,100 --> 02:11:23,900
and I'm good.
But, no, really.

2043
02:11:23,900 --> 02:11:29,800
I, I love my community and and I
try to do as much as I can for

2044
02:11:29,800 --> 02:11:32,000
my community.
Amazing, I love that.

2045
02:11:32,600 --> 02:11:34,400
First of all, thank you so much
for doing this.

2046
02:11:34,500 --> 02:11:37,400
I know I've been asking you for
four years and and I feel like

2047
02:11:37,400 --> 02:11:39,700
we could talk three more hours
because we didn't get into to

2048
02:11:39,700 --> 02:11:44,600
half of the stuff I wanted to
talk about but I know we both

2049
02:11:44,600 --> 02:11:46,200
have other things that we have
to do.

2050
02:11:46,200 --> 02:11:48,500
So thank you so much.
I appreciate this.

2051
02:11:49,800 --> 02:11:53,800
I really I really enjoy myself
to talking to you, like, you

2052
02:11:53,800 --> 02:11:56,900
know, like at the club, you
know, friends and just like,

2053
02:11:56,900 --> 02:11:59,500
we're just waiting.
Just means we're just missing a

2054
02:11:59,500 --> 02:12:03,200
glass of wine and that would be
the next one.

2055
02:12:03,300 --> 02:12:04,700
Yeah.
Well for me, it's still only

2056
02:12:04,700 --> 02:12:07,100
2:30 in the afternoon.
So I think that would make me an

2057
02:12:07,100 --> 02:12:09,000
alcoholic if I was drinking
wine.

2058
02:12:11,300 --> 02:12:13,000
Don't do it during the next
time.

2059
02:12:13,000 --> 02:12:14,500
Good, you lots of water next
time.

2060
02:12:14,500 --> 02:12:16,100
We'll do it on a Saturday or
something.

2061
02:12:16,100 --> 02:12:19,000
So I can drink wine at 2:00 in
the afternoon, and not feel bad

2062
02:12:19,000 --> 02:12:22,100
about it now.
So, thank you so much.

2063
02:12:22,100 --> 02:12:23,900
Camilla, tell my friend.
Thank you.

2064
02:12:24,100 --> 02:12:25,400
All right.
Ciao, ciao, bye.

2065
02:13:09,600 --> 02:13:10,500
You like that?