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James Oliver

James Oliver Profile Photo

VP Strategic Partnerships

Juno nominated recoding artist that found my way into the live sound manufacturing world.

Started my career at Adamson Systems engineering as a marketing manager and was promoted to Director of Marketing and Sales globally. Transformed the brand into a global player and one of five brands globally accepted in international riders.

Joined the ownership group with PK Sound and took on the roll of Chief Strategy Officer. Lead a repositioning and reimagining of the brand that propelled significant global partnerships with companies like ACT Entertainment, now their exclusive distributor to the NA market.

Joined ACT to build the live sound division, which now included Avid Live Sound product portfolio. ACT is quickly becoming recognized in three product categories including Lighting, Video, Sound and the infrastructure that connects them all together.

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Dec. 3, 2025

#338 - James Oliver - Exploring the Evolution of Entertainment Technology

James Oliver is a veteran strategist and executive in the professional audio and entertainment technology industries. Currently VP of Strategic Partnerships at ACT Entertainment, he leads the company’s new Professional Audio Division and drives growth for some of the most influential brands in live sound. Previously, he helped PK Sound achieve 600% growth and expanded Adamson Systems Engineering’s global reach. A Juno-nominated recording artist with The Strumbellas, James brings a rare perspecti...
Guest: James Oliver