Geezers Of Gear Podcast: Legend Series -
Chris Musgrave | Dining With Dinosaurs at LDI
Chris Musgrave has spent more than thirty years within the global live event and entertainment industry — as a tour / production manager, producer, executive, and connector who moves as comfortably in the boardroom as he does on the show floor.
He is the founder of MAD International (Musgrave Advanced Dynamics), an executive advisory practice serving manufacturers, production companies, venues, hospitality organizations, and entrepreneurs across live entertainment, corporate events, touring, and of Tour Pros International, built specifically for the touring and production community. He also directs the Live Production Summit (LPS), a curated executive community built on education, collaboration, and authentic relationship building — deliberately designed without the transactional atmosphere of a typical trade show.
Chris works at the intersection of strategy and execution: business development, strategic partnerships, sponsorship development, marketing strategy, experiential design, and large-scale international logistics. Organizations bring him in when a challenge is bigger than any one department can solve — a stalled partnership, an underperforming sponsorship program, an operational bottleneck, or a relationship that needs rebuilding.
What sets his work apart is less what he produces than who he connects. Over three decades, he has linked manufacturers with buyers, executives with peers, and organizations with the partners that help them grow, treating every introduction with the same care as a signed contract. Colleagues know him for straightforward communication, calm judgment under pressure, and a long memory for who does good work and why it matters.
He speaks regularly on leadership, innovation, business development, sponsorship, networking, industry trends, event strategy, production, technology, and workforce development — drawing on decades spent on both sides of the table, as producer and as client.
His philosophy is simple. Business is ultimately about people. Technology changes the tools available; it doesn't change what makes people trust each other enough to build something together. Great events happen because great teams work well together, and great partnerships form the same way — through honest relationships, built consistently over time.
Chris believes the most valuable outcomes in business rarely begin with a transaction. They begin with a conversation.