The Power of Kindness in Industry Transitions with Patti Thurston
Patti Connors Thurston, a pioneering figure whose career has taken her from lighting designer to marketing executive and industry leader. She broke barriers as the first woman to work for IATSE Local #8 in Philadelphia, toured with artists including Patti LaBelle, held executive roles at Obie's Lighting, Production Resource Group (PRG), and The Designory, and was part of the small group that helped create the Parnelli Awards. Throughout every chapter of her career, Patti has championed the people behind the scenes who make live entertainment possible. Now retired, she joins us to share stories from an extraordinary journey and the simple philosophy that has guided her along the way: be kind.
Episode 358
In this episode, Patti Thurston shares her journey from a lighting designer and marketing executive to her thoughts on industry changes, the importance of networking, and the value of kindness. We explore how technology, AI, and industry shifts impact careers and community in the live event industry.
Patti shares her journey from theater lighting to becoming the first female IATSE stagehand in Philadelphia, her experiences in touring with major artists like Patty LaBelle, and her insights into the evolution of the industry, including the challenges and opportunities for women in technical roles.This episode is brought to you by ETC and Main Light
Having developed a love for Theatre in high school, Patti’s journey to the Entertainment industry took her
to Temple University to pursue an interest in Costume Design which segued into Lighting Design. After
getting her degree, she developed her design craft in plays, musical theater and opera. She worked for
the Philadelphia-area lighting companies Aladdin Stage Lighting and McManus Enterprises and was the
first woman to work for IATSE Local #8.
McManus gave Patti the opportunity to hit the road as an electrician on the Patti LaBelle Tour. Several
years and many acts followed until she eventually met her future husband while working on a Jackson
Browne World tour. Scott asked how long she intended to be on the road and she landed at Obie’s
Lighting working her way up to VP of Marketing.
Following Obies, she had a wild 4 year stint at Production Resource Group that involved the acquisition
and consolidation of 19 companies during that period.
After taking a year sabbatical, Patti joined The Designory, a product marketing agency in 2001. She was
there for 25 years, progressing from Account Director on several accounts to VP, Efficacy. Currently
retired, she is trying to figure out what's next!
