#341 - John Mlynczak - The Evolution of NAMM: From Rock Stars to Industry Professionals
In this conversation, the hosts discuss the evolution of the NAMM show, its significance in the music industry, and the changes it has undergone over the years. John Mlynczak, the president and CEO of NAMM, shares insights on the importance of artist connections, the challenges faced during the COVID-19 pandemic, and the shift towards quality over quantity in trade shows. The discussion also highlights the role of emerging artists at NAMM and the need for the industry to adapt to changing market dynamics. In this conversation, John Mlynczak discusses the evolution and future of the NAMM show, emphasizing the importance of leveraging data for targeted marketing, balancing the legacy of the organization with innovation, and the resilience of the music industry amidst challenges like AI and global events. He highlights the significance of customer satisfaction as a measure of success and the role of NAMM in fostering a global music community.
John Mlynczak is the President and CEO of NAMM, where he leads the world’s largest music products trade association at a pivotal moment in its 125-year history. Appointed in 2023 as the industry emerged from the COVID era, John has focused on evolving the NAMM Show through a relationship-first, technology-driven approach that strengthens year-round engagement and meaningful connections for members and exhibitors.
A lifelong musician, educator, and technology leader, John brings a rare blend of creative empathy and strategic vision to his role. Prior to NAMM, he served as Vice President of Music Education & Technology at Hal Leonard, overseeing global education strategy and leading platforms such as Noteflight and Essential Elements Interactive. Earlier in his career, he was Director of Education at PreSonus Audio, where he helped shape curriculum, products, and outreach for music education technology.
John has spent many years in higher education as an adjunct professor at institutions including VanderCook College of Music, Louisiana State University, and the University of Louisiana at Lafayette, while also serving as President of the Technology Institute for Music Education (TI:ME). He is a Google Level 2 Certified Educator, a frequent speaker on music education and advocacy, and has served on numerous national committees supporting arts education.
As a performer, John is an accomplished trumpeter with experience ranging from orchestral and pit work to jazz and contemporary ensembles. He holds a Bachelor of Music Education from Virginia Commonwealth University and Master’s degrees in Music Performance and Education Leadership from Louisiana State University.
At the core of his leadership philosophy is a belief that technology should enhance - not replace - human connection, and that relationships remain the most powerful force in the music industry.
This Episode is brought to you by ETC and Main Light
Chapters
00:00 The NAMM Show: A Personal Journey
02:22 The Evolution of NAMM: From Rock Stars to Industry Professionals
05:31 The Role of Artists at NAMM: Connecting with Products
08:41 The Changing Landscape of Trade Shows
11:34 The Bands of NAMM: Showcasing Emerging Talent
14:26 Quality Over Quantity: The Future of Trade Shows
17:23 Navigating Challenges: The Impact of COVID-19 on NAMM
20:35 Building Relationships: The New Approach at NAMM
23:28 The Cost of Trade Shows: A Growing Concern
26:36 The Future of NAMM: Embracing Change and Innovation
39:31 Leveraging Data for Targeted Marketing
41:24 Balancing Legacy and Innovation at NAMM
44:32 Reflecting on 125 Years of NAMM
48:35 The Resilience of the Music Industry
50:27 AI's Impact on Music Creation
55:23 The Future of Live Music and Human Connection
01:00:25 The Evolution of Music Education and Technology
01:06:30 The Role of NAMM in the Global Music Industry
01:14:36 Defining Success for NAMM in the Future
President and CEO of NAMM
John Mlynczak is the President and CEO of NAMM, with expertise in the music industry, education, technology, and leadership. He previously worked as Vice President of Music Education & Technology at Hal Leonard. John has held positions at VanderCook College, Massachusetts Music Educators Association, and served on advocacy committees. He is a certified Google Level 2 Educator and frequently speaks on education technology and music advocacy. Before joining Hal Leonard, he was the Director of Education at PreSonus Audio. As a musician, he plays trumpet in the MetWinds and has performed in various ensembles. John earned a Bachelor of Music Education degree from Virginia Commonwealth University, and Masters degrees in both Music Performance and Education Leadership from Louisiana State University.
