#313 - Jordan Goodfellow - Navigating the World of Live Production

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It's funny because I became a
video guy.

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You know, the video company was
the first company that called

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once I finally left there and I
wasn't even a video a guy at the

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time.
I was really an audio and

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production manager, but you
know, when it came into later

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years, having the experience of
production managing and running

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those tours, I mean, running a
three truck tour is no simple

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process and it's not easy.
And that is really where, like I

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said, it catapulted my career.
So when I was in my early 30s

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and late 20s, I was doing things
that most people weren't doing

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until their late 30s, early 40s.
Hello and thanks for joining me

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again here on Geese of Gear.
And so I appreciate you coming

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by.
Of course, I appreciate that

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you're here, and I also look
forward to doing a live podcast.

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Again, it's been a couple of
weeks.

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Sarah's been gone, she's been
off on tour, and I think she'll

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probably come in at some point
and talk a little bit about the

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tour and about that experience
and what that was like and all

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of that stuff.
And also, her and I are working

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really hard right now on Dining
with Dinosaurs.

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If you weren't there last year
at LDI, hopefully you'll come

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this year.
It's going to be much bigger,

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much better, much more
organized.

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Last year was just like, hey,
let's try this thing.

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We'll call it Dining with
Dinosaurs and bring a bunch of

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famous LDS and production
managers and stuff, and we'll

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connect them with other people.
And so we're doing it again.

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It's a much bigger event.
If you haven't seen

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announcements from LDI, it's
actually on Saturday this year.

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So it's the day before the show
starts and it is done sort of on

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the, it's a whole day that we've
put together.

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That's two different events.
And so the first one is an LDI

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event, which is called X Live
that I'm very much involved in

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partnering and, and creating
with both LDI and with Jake

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Berry.
And so we're creating a, the X

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Live is basically a little mini
full day set of sessions, a

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conference, whatever you want to
call it for, primarily for, I

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guess young people coming into
the industry, but also for

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professionals who are already in
the industry just to rub

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shoulders with some really cool
people and to do a few really

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cool courses.
And so we'll have more on that

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later on the X Live.
But the cool thing is there's a

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short break in between X Live,
which goes I think till 5:00 and

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then Dining with Dinosaurs
starts at 5:30 and goes till

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9:00.
So that's going to be like hors

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d'oeuvres, drinks, a lot of
really cool information changing

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hands from, you know, the
dinosaurs of this industry.

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People like myself who have been
in it for over 30 years and who

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have stories to share and
lessons to to bring to whether

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again, you're young people or
older people or you just want to

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stand around and have a drink
and and you know, bump into lots

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of really cool people.
That is going to be an

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incredible event.
We're also going to be giving

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away a golden dinosaur award
this year to just someone that

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we've chosen who is an
outstanding individual in our

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industry.
Could be a sound person,

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lighting person, account Rep, it
could be anyone.

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And so there's going to be a
bunch of voting done within our

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group to make that happen.
So it's going to be a really fun

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event.
And again, it becomes a full day

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thing starting I believe at 9:00
or 9:30 in the morning with the

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X live and ending up at 9:00 at
night, which I'm guessing will

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continue on past 9:00 at night.
So yeah, that's fun.

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AI, of course, I have a little
update.

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So first I've been doing a bunch
of coaching, which has been

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really fun.
It's free.

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I've offered it to people within
our industry where I will spend

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30 minutes on a call with you
and just sort of give you some

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ideas on how to start using AI
in your personal or work life.

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And that has gone really well.
I've done a bunch of them and I

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have nothing to gain from it.
It's just mentoring.

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It's just time that I don't have
to give away that I'm giving

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away because I think it's that
important that you start

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figuring out AI instead of just,
you know, I know a lot of people

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in our industry just don't want
it to happen.

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It's going to happen.
It is happening, and there are

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ways that you can use it where
it's not replacing your art or

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your creativity or whatever.
It's augmenting.

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It's helping you.
So you can find that link.

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I believe it's on LinkedIn.
I have a link U there where you

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can just click on it and book
time with me.

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And so if you go to my LinkedIn,
you'll find that.

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And then secondly on AI is I I'm
in the very late stages of

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building out a pretty
significant business based on AI

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backed by AI, enabled by AI.
It's called gear share.

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It's sort of like the Airbnb
version of gear source.

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So instead of buying and selling
gear, you are either a vendor or

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a renter and it's all about
cross renting sub renting from

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company to company.
It's entirely B to B.

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It will be global.
We don't get involved in the

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transaction.
It's all about putting the gear

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into the system, connecting all
of that gear globally to a group

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of people over here who are
looking for the gear.

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And so it's just a a very quick,
easy, painless, frictionless way

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of digitizing what is right now
happening with a cell phone and

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a Rolodex.
Hey Bob, you got any of these

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things?
I need 100 for Beyoncé this

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summer.
You know, it's working amazingly

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well.
The demos we've done have been

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extremely well accepted.
We'll be doing a webinar in the

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next couple of weeks.
You can reach out to me directly

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if you want to find out anything
about that, but you can also go

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to gearshare dot live and you
can sign up for our waiting

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list, basically where we're
going to be doing a webinar and

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we're going to be giving people
early information.

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It's planned to launch sometime
in either July or August.

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And so, yeah, very cool.
It's pretty exciting.

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It's been a lot of fun to be a
part of.

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My head is ready to explode with
the amount of information I've

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learned about AI over the past
couple of months.

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Well, several months building
this thing.

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And so today's guest, Jordan
Goodfellow is the CEO of Gig

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Rent and founder of The Rare
Experience as well.

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With over 20 years of experience
in technical direction, video

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engineering and live event
production, Jordan is known for

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his problem solving mindset and
hands on leadership.

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He built Gig Rent into a go to
AV sub rental partner for high

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stakes corporate and
entertainment events across the

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US Jordan's career spans
everything from arena tours to

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Fortune 500 meetings,
specializing in screen

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management, projection mapping,
and virtual hybrid event

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execution.
Whether directing a live show or

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supporting a last minute rental,
Jordan brings unmatched

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dedication, technical skill, and
calm under pressure.

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Please welcome Jordan
Goodfellow.

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Mr. Jordan Goodfellow, how are
you?

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I'm doing pretty well, Sir.
How are you today?

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You know, I'm pretty OK.
I'm in the Canadian Rocky

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Mountains.
It actually snowed on the

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weekend.
It snowed on Saturday.

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Like real snow, like snowflakes
this big and stuff.

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Wow, It was crazy.
I posted it on I think on my

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Instagram story or something
with it's beginning to look a

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lot like Christmas, 'cause it
really did.

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I mean, my girlfriend and I were
like, this is great.

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We're sitting watching movies
with a fireplace going and out

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the window.
These huge snowflakes in June,

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you know, that's awesome.
That's Canada.

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I love, man, I love the snow.
Sometimes at home, being in

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Florida, obviously I'll take the
TV and, and one of the things

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that bothers me the most about
TV these days is that when

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they're on the wall, they're
just one big black rectangle and

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there's nothing there.
And so I love, I actually enjoy

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the fact that some of the
companies have started to

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include like, you know, painting
and things like that.

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But what I go do is I'll go to
YouTube and there's this like

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this, my favorite digital image.
It was made I'm sure by AI or

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somebody, whatever, but it looks
almost flawless.

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And I'll put that up and it's
this big snowy background with a

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fireplace in the corner, big
brown couch and everything.

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And I'll just put it up there
for hours and let it go.

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And it just, it adds this warmth
to the room.

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And it just, I agree.
Yes, it's it's 90° outside.

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Well, we do the same thing in
winter in Florida, at our house

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in Florida because by then we're
missing in the fireplace and the

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mountains and all those things
that we have up here in Canada.

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And so we'll put, you know, I've
got an 85 inch television in the

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living room and we'll put that
same thing the fireplace.

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And you know, if it's late
November, early December, we'll

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have Christmas music playing on
it.

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You can get the YouTube like 4
hour videos that have.

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I do the lot actually.
They have some live.

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Ones you can.
Find the ones that are just live

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like literally run 24/7 365 and
then you turn the TV off, turn

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it back on and it's like boom,
there it is again.

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Yeah, I love that.
I love that.

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You know what, It's funny, I
have a nephew who like basically

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plays Christmas music in June
and he saw my post and he.

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Called me like I'm so jealous.
You know, I want that snow, too.

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And he lives up here.
He lives in Calgary.

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But he's he's yeah, he's just a
Christmas junkie, you know?

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Christmas in June, did it stick
to the ground or did it go away

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same day?
It went away same day, but I

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mean, it stuck for a minute.
You know, you could kind of find

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little white spots on the ground
and like my patio furniture had

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piles of slush on them
basically, But it wasn't warm by

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any stretch.
It was like it was probably

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3839°, maybe 40, but, you know,
it melted pretty quickly.

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Yeah, it was gone.
But in the mountains it's stuck

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like, so all the mountains
around us have snow on top of

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them again.
It was almost all gone.

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And then now it's like right
back there again.

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So the mountains are all white
like it's, you know.

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March, I want to go now.
I need to go skiing and I've got

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to wait like 6 months or seven
months until I can get my boys

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and I back up there.
You should come skiing with me

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up here one day.
You know, it's, it's so where I

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live, there's 5 ski areas very,
very close to me.

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And it's not like ski and ski
out.

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You got to jump in the car and
drive there.

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But but like the closest one is
maybe 15 minutes away, 20

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minutes away and and there's a
bunch of them within an hour.

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Which one is close to you?
Well, the very closest one is

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called Norway.
It's it's right across the

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street from Banff.
I don't know if you've ever been

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up here, but.
Well, I was going to ask how

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close you live to Banff because,
OK, that's one of the places on

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my list.
Ultimately for me though, my

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goal in the next three, probably
three years is to get up to

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either Mike Wigley's or, oh man,
I can't remember, Chew Gotch,

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Not Chew Gotch.
Powder guides the other big

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helicopter skiing outfit up
there, CME, I think, or

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something like.
That CME is a big one.

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Tend to go up and and do like a
three day you know Max vert.

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Just ride as long and as hard as
possible.

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You're younger than me because
as long and hard as possible for

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me now is like two runs down,
down, you know, a lift at Lake

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Louise or something.
And I'm like, OK, I'm done,

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let's have a couple of beers and
go home.

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See, I can, I still have to keep
up with my boys because I've got

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a 14 year old and an 11 year old
that are now doing double

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blacks.
So I've got to stay.

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I've got to stay in shape.
We go to Steamboat almost every

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year and we'll do the hike to
terrain.

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So like, we'll climb, we'll go
to the tippy, tippy top, and

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then we'll hike another couple
100 yards up go.

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See, I, I remember those days.
I just haven't done that in a

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long time.
Like now for me, you know,

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again, it's I, I go out, I go
two or three hard runs and I'm

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like, I know that my legs are
basically jello already and I

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00:12:57,960 --> 00:13:01,040
don't want to like I'm at the
stage where I'm, I'm a really

222
00:13:01,040 --> 00:13:03,960
good skier, but just not for
very long.

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00:13:04,040 --> 00:13:08,240
So my first run you'll be going,
whoa, this guy knows what he's

224
00:13:08,240 --> 00:13:10,080
doing.
My second run you'll be like

225
00:13:10,080 --> 00:13:14,080
sort of, you know, and my third
run I'm like, I'm like making

226
00:13:14,080 --> 00:13:17,400
pizzas, you know, cuz I can't
keep my legs together cuz they

227
00:13:17,400 --> 00:13:20,040
hurt so much, you know?
You saying where's the You

228
00:13:20,040 --> 00:13:21,560
saying where's the Where's the
lodge?

229
00:13:21,560 --> 00:13:24,200
Get me the beer.
Pretty much, yeah, pretty much.

230
00:13:24,200 --> 00:13:26,920
It's just, you know, skiing.
And I know you know this.

231
00:13:26,920 --> 00:13:31,360
It's, it's a special thing that
uses muscles that you don't use

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00:13:31,360 --> 00:13:33,960
on a daily basis.
And as we get older, and I'm

233
00:13:33,960 --> 00:13:40,160
much older than you, but as we
get older, it's just harder to

234
00:13:40,600 --> 00:13:43,600
like the guys I ski with up here
ski 100 days a year.

235
00:13:43,720 --> 00:13:48,400
I might ski 5, you know.
And so it's just not possible to

236
00:13:48,400 --> 00:13:51,360
keep up with them.
It's just not possible to get in

237
00:13:51,360 --> 00:13:54,360
that kind of shape.
Even though like I bought one of

238
00:13:54,360 --> 00:13:56,600
those, you know, the ski trainer
things.

239
00:13:56,600 --> 00:14:00,640
I bought one in Florida and I
don't know, I just wasn't

240
00:14:00,640 --> 00:14:03,800
motivated to use it.
You know, was it the one that

241
00:14:03,800 --> 00:14:07,120
they advertised back in like the
late 90s or the 2000s?

242
00:14:07,120 --> 00:14:10,280
Yeah, the ski teams used it.
OK, got it.

243
00:14:10,400 --> 00:14:13,040
I always looked at those and was
like, that'd be really cool to

244
00:14:13,040 --> 00:14:16,000
have, but it was never, I don't
know, it just never was a

245
00:14:16,000 --> 00:14:18,080
priority.
And then where to keep it and,

246
00:14:18,440 --> 00:14:19,840
you know, pulling it out and
everything.

247
00:14:19,840 --> 00:14:22,480
That was the thing, like you
either left it in the middle of

248
00:14:22,480 --> 00:14:25,880
your bedroom or whatever, or you
put it away and pulled it out.

249
00:14:25,880 --> 00:14:30,160
And it's heavy steel and, you
know, with these big rubber

250
00:14:30,160 --> 00:14:32,880
belts on it and stuff, it's not
a pretty piece of furniture.

251
00:14:33,400 --> 00:14:36,080
And I'll tell you what happened.
I had it in my office and I sold

252
00:14:36,080 --> 00:14:40,800
my building, I don't know, 3-4,
five years ago, something like

253
00:14:40,800 --> 00:14:45,080
that, probably 5 or 6 years ago.
And, and when I sold my

254
00:14:45,080 --> 00:14:48,720
building, I had nowhere to put
it and I put it up on OfferUp or

255
00:14:48,720 --> 00:14:52,280
eBay or something.
Nobody, no bites at all, nothing

256
00:14:52,480 --> 00:14:55,880
like not even for 100 bucks.
And I ended up throwing it in

257
00:14:55,880 --> 00:14:59,120
the freaking dumpster.
I I literally threw it away and

258
00:14:59,120 --> 00:15:02,240
it was like $1000 unit or.
Whatever, No, I hate that.

259
00:15:02,240 --> 00:15:05,680
I hate throwing stuff like that
out because it's, yeah, I mean,

260
00:15:05,680 --> 00:15:08,120
it's a very niche product, so
it's not like it's something

261
00:15:08,120 --> 00:15:10,960
that people are just going to,
you know, be looking for on a

262
00:15:10,960 --> 00:15:13,240
regular basis.
Yeah, yeah, exactly.

263
00:15:13,440 --> 00:15:16,320
But they work well.
It's just they tell you to, you

264
00:15:16,320 --> 00:15:20,480
know, use it for like 45 minutes
a day or something.

265
00:15:20,480 --> 00:15:25,920
I'm telling you like I'm in
pretty good shape, but if I'm on

266
00:15:25,920 --> 00:15:29,640
that thing for 5 minutes, I'm
ready to die like I am.

267
00:15:29,640 --> 00:15:34,800
Just my legs are burning right
and so I don't know who's using

268
00:15:34,800 --> 00:15:37,240
it 45.
Minutes, but it sounds like you

269
00:15:37,240 --> 00:15:39,200
need to do some more squats
there, so.

270
00:15:39,240 --> 00:15:41,240
I do.
I mean, The thing is, again, I'm

271
00:15:41,240 --> 00:15:44,480
in pretty good shape.
I'm, I'm, I'm not your average

272
00:15:44,600 --> 00:15:46,560
60 year old.
I think I'm in pretty good

273
00:15:46,560 --> 00:15:49,240
shape.
But I just, you know, it's a lot

274
00:15:49,240 --> 00:15:50,560
of work.
It's a lot of work.

275
00:15:50,560 --> 00:15:53,920
That's being I get it.
I'm so I'm working hard to keep

276
00:15:53,920 --> 00:15:56,520
up with my boys still because
it's, you know, it's something

277
00:15:56,520 --> 00:15:59,200
that I want to be able to do.
Even as they get into their, you

278
00:15:59,200 --> 00:16:00,960
know, their college years and
things like that.

279
00:16:00,960 --> 00:16:03,560
I still want to be able to keep
up and once again.

280
00:16:03,920 --> 00:16:06,960
It's an amazing thing to do as a
family too, you know, or with

281
00:16:06,960 --> 00:16:09,240
your kids or whatever.
It's, it's an amazing thing to

282
00:16:09,240 --> 00:16:13,760
do my, my son, you know, again,
because we live in Florida, as

283
00:16:13,760 --> 00:16:16,760
you know, and our house is way
up here in Canada, it was always

284
00:16:16,760 --> 00:16:20,840
just a little out of reach.
And, and so we put him in ski

285
00:16:20,840 --> 00:16:22,840
lessons because they wouldn't
put you in boarding lessons

286
00:16:22,840 --> 00:16:25,120
until you were, I think it was 7
or 8.

287
00:16:25,640 --> 00:16:29,920
And so we put him in ski lessons
when he was like 4 or 5 and he

288
00:16:29,920 --> 00:16:34,120
liked it, but he didn't love it.
You know, he was sort of OK, OK.

289
00:16:34,640 --> 00:16:39,400
And as soon as he was able to,
he got on a snowboard and he

290
00:16:39,400 --> 00:16:44,240
loved that for a while, but then
he broke his wrist racing and

291
00:16:44,240 --> 00:16:49,480
then he re broke it on his very
first crash on a snowboard.

292
00:16:49,480 --> 00:16:52,440
And he just hasn't been super
motivated to jump back on the

293
00:16:52,440 --> 00:16:57,200
snowboard since then.
So yeah, it is what it is.

294
00:16:57,200 --> 00:17:00,400
Tough I mean that sucks.
My boys aren't super interested

295
00:17:00,400 --> 00:17:02,360
in snowboarding.
They've been skiers since they

296
00:17:02,360 --> 00:17:06,359
were three years old.
And so for them it's just hey

297
00:17:06,359 --> 00:17:09,319
Dad, let's go yeah.
And so we'll do, you know, we'll

298
00:17:09,319 --> 00:17:13,319
go up, we'll ride, we'll do a
like a private lesson one day

299
00:17:13,359 --> 00:17:16,440
out of three when we go up so
that we can skip all the lines

300
00:17:16,440 --> 00:17:19,040
and do all that, you know,
because we can ride together

301
00:17:19,040 --> 00:17:20,560
now.
So I don't, this is what I've

302
00:17:20,560 --> 00:17:24,119
been waiting for, for like, you
know, so when I, when I started,

303
00:17:24,520 --> 00:17:27,240
when I was touring years ago,
when my boys were born,

304
00:17:27,400 --> 00:17:30,960
obviously, you know, you're,
you're gone for months, you

305
00:17:30,960 --> 00:17:33,760
know, months at a time.
And so I missed so much of

306
00:17:33,760 --> 00:17:35,080
their, of their growing up
point.

307
00:17:35,080 --> 00:17:39,680
But it was always like, I would
skip skiing when I got home

308
00:17:39,960 --> 00:17:45,440
because I couldn't, I didn't
want to like leave them on their

309
00:17:45,440 --> 00:17:48,120
own when I was the only time I
was available to hang out with

310
00:17:48,120 --> 00:17:50,040
them.
So there were like four or five

311
00:17:50,040 --> 00:17:52,040
years where I didn't ski at all.
Almost.

312
00:17:52,040 --> 00:17:55,360
I maybe ski one or two days Max.
And then finally it got to the

313
00:17:55,360 --> 00:17:58,840
point where like my oldest
Riley, who's 14, turning 15 this

314
00:17:58,840 --> 00:18:01,920
year, was actually able to go.
And so we would go to Winter

315
00:18:01,920 --> 00:18:04,360
Park, which is still probably my
favorite mountain.

316
00:18:04,640 --> 00:18:07,960
And, and I put him into ski
school all day.

317
00:18:07,960 --> 00:18:10,600
And then at 3:00 he'd be done.
And he and I would go out and

318
00:18:10,600 --> 00:18:14,120
ride for like an hour and a half
and then and then come home and

319
00:18:14,120 --> 00:18:17,600
we could be home by 6:00, which
was fantastic.

320
00:18:17,600 --> 00:18:20,200
So it made for a great day.
So that's really kind of started

321
00:18:20,200 --> 00:18:23,680
the process of that and, and
trying to balance that.

322
00:18:23,680 --> 00:18:26,120
So I was finally able to get
back because it was AI hate to

323
00:18:26,120 --> 00:18:29,040
say an excuse, but it was an
excuse to get up on the mountain

324
00:18:29,040 --> 00:18:32,200
and go with my son.
And, you know, do that where I

325
00:18:32,200 --> 00:18:35,840
didn't feel like I was a crappy
dad for hey, going skiing while

326
00:18:35,840 --> 00:18:38,440
my kids were at home with their
mom.

327
00:18:38,440 --> 00:18:41,360
And I just got off the road and
you know, I'd been gone for. 8

328
00:18:41,560 --> 00:18:43,480
weeks now it's.
Like, hey, I'm going skiing.

329
00:18:44,120 --> 00:18:48,240
Well, so here, the closest
place, the one that's right next

330
00:18:48,240 --> 00:18:49,920
to Banff, it's called Mount
Norquay.

331
00:18:50,320 --> 00:18:51,960
And so my girlfriend doesn't
ski.

332
00:18:51,960 --> 00:18:54,440
She won't even try it.
She has no interest.

333
00:18:54,440 --> 00:18:57,120
She's sort of beyond the age
where you really want to fall

334
00:18:57,120 --> 00:18:59,040
and break your leg and hurt
yourself and stuff.

335
00:18:59,640 --> 00:19:03,000
And she's English and she just
grew up in England and was never

336
00:19:03,000 --> 00:19:07,920
a skier.
So, so occasionally I will just

337
00:19:07,920 --> 00:19:12,160
say, hey, I'm going skiing for
an hour and Norquay is a tiny

338
00:19:12,160 --> 00:19:13,920
little mountain.
It's similar to some of the ones

339
00:19:13,920 --> 00:19:18,080
in the Northeast US and stuff.
And but it's a tiny little

340
00:19:18,080 --> 00:19:20,440
mountain, usually has decent
conditions and a couple of

341
00:19:20,440 --> 00:19:23,000
decent runs.
But I mean literally you're down

342
00:19:23,400 --> 00:19:26,480
in 2 minutes or something and
then back on the lift going back

343
00:19:26,480 --> 00:19:29,920
up again.
But you can buy a one hour pass,

344
00:19:29,920 --> 00:19:31,880
or a two hour pass or a three
hour pass.

345
00:19:31,880 --> 00:19:34,080
Cool.
So I'll buy a one hour pass and

346
00:19:34,080 --> 00:19:37,360
literally do two or three runs
real quick, jump back in my car

347
00:19:37,360 --> 00:19:41,280
and I'm home in 1520 minutes.
So I can literally be gone like

348
00:19:41,280 --> 00:19:45,560
90 minutes and get a few really
good runs in and I'm back for

349
00:19:45,560 --> 00:19:46,840
lunch.
So that's.

350
00:19:47,640 --> 00:19:51,480
I man, I wish that that was even
something remotely possible.

351
00:19:51,480 --> 00:19:52,960
Sometimes it would be so.
Great.

352
00:19:53,040 --> 00:19:56,480
Call me up sometime and say, hey
Marcel, you got a week in end of

353
00:19:56,480 --> 00:19:59,800
November, let's go skiing and
I've got a place to stay.

354
00:19:59,800 --> 00:20:02,120
It's free.
You know, I happen to own it.

355
00:20:03,720 --> 00:20:06,040
Well, it's more about the
convenience of like an hour or

356
00:20:06,040 --> 00:20:09,480
two, you know, jumping up and
just, you know, not having to be

357
00:20:09,480 --> 00:20:12,480
an ordeal where you're like, Oh
my gosh, I got to schlep all

358
00:20:12,480 --> 00:20:14,240
this stuff.
I got to bring my things.

359
00:20:14,240 --> 00:20:15,560
I got to make sure I have it
all.

360
00:20:15,640 --> 00:20:17,520
You know, we got to find a place
to stay.

361
00:20:17,520 --> 00:20:20,680
We have, you know, I mean that
that's that was one of the great

362
00:20:20,680 --> 00:20:24,960
things before we moved to
Florida was in Denver.

363
00:20:24,960 --> 00:20:29,600
I could, you know, I could be at
the base of Winter Park in 75

364
00:20:29,600 --> 00:20:31,920
minutes.
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365
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384
00:21:41,880 --> 00:21:43,920
I didn't realize you moved from
Denver.

385
00:21:44,040 --> 00:21:48,040
So is that where you grew up?
No, I've lived a lot of place.

386
00:21:48,040 --> 00:21:52,080
So I grew up in Rochester, NY,
originally born and raised,

387
00:21:52,080 --> 00:21:55,680
lived right in Rochester, went
to high school, graduated high

388
00:21:55,680 --> 00:21:58,640
school.
I mean, left as fast as humanly

389
00:21:58,640 --> 00:22:01,320
possible.
I went and moved to Texas for

390
00:22:01,320 --> 00:22:06,120
seven years, lived in Texas
working for a religious

391
00:22:06,120 --> 00:22:09,120
nonprofit that was down there,
which is where I got into the AV

392
00:22:09,280 --> 00:22:11,280
and and Rock'n'roll touring
world.

393
00:22:12,160 --> 00:22:17,880
And then in O 7 over the span of
like 2 1/2 to three weeks, I got

394
00:22:17,880 --> 00:22:20,920
married, I quit my job and I
moved to Nashville.

395
00:22:21,320 --> 00:22:24,600
All in all within like that same
three-week time period.

396
00:22:25,240 --> 00:22:30,640
And, and so, you know, I had, I
had a new wife, I had no job.

397
00:22:30,880 --> 00:22:34,400
I had a new town that neither of
us really knew anybody.

398
00:22:34,400 --> 00:22:37,400
The only thing I knew was that
when I moved, I was like, well,

399
00:22:37,400 --> 00:22:40,120
Bandit Lights has offered me a
job three different times.

400
00:22:40,120 --> 00:22:42,760
If nobody else will hire me,
I'll go work at Bandit Lights,

401
00:22:42,840 --> 00:22:48,720
you know, And so the, that kind
of started the whole like moving

402
00:22:48,720 --> 00:22:53,320
out of the, the nonprofit
Christian, you know, music

403
00:22:53,320 --> 00:22:56,120
world, I guess, into rock'n'roll
touring.

404
00:22:56,400 --> 00:22:59,520
And then, you know, my wife got
a job in Nashville.

405
00:22:59,520 --> 00:23:02,680
We were only in Nashville for a
year and I'd always wanted to

406
00:23:02,680 --> 00:23:06,120
live in Denver.
And, and so living, we were

407
00:23:06,120 --> 00:23:09,000
like, hey, let's just move and,
and, and live somewhere else

408
00:23:09,000 --> 00:23:10,600
because she was sick and tired
of Nashville.

409
00:23:11,040 --> 00:23:13,560
You know, Nashville's a party
town or was at least.

410
00:23:13,560 --> 00:23:16,000
You know, this is 18/17/18 years
ago.

411
00:23:17,120 --> 00:23:19,480
And it just wasn't for us.
We weren't party people.

412
00:23:19,480 --> 00:23:22,120
We were like, hey, let's get
outdoors, let's go hiking, let's

413
00:23:22,120 --> 00:23:25,000
go enjoy the weather, let's go
do those things.

414
00:23:25,000 --> 00:23:26,400
And you can do that in
Nashville.

415
00:23:26,400 --> 00:23:30,080
But it's the perception I think
was that it was harder.

416
00:23:30,320 --> 00:23:33,920
And so we moved to Denver and
lived in Denver for 14 years and

417
00:23:33,920 --> 00:23:40,600
then not 2021, we moved to
Orlando because we needed a

418
00:23:40,600 --> 00:23:43,440
change.
We were feeling a little just

419
00:23:43,760 --> 00:23:47,400
from the business and, and COVID
and everything we were feeling,

420
00:23:47,600 --> 00:23:50,800
everything just seemed stale,
like we weren't making the

421
00:23:50,800 --> 00:23:54,040
progress we needed to make.
We weren't making the, the, the

422
00:23:54,040 --> 00:23:57,280
pivots that we needed to make.
And we were comfortable.

423
00:23:57,680 --> 00:24:01,080
And you know, in, in this life,
when you get comfortable, you

424
00:24:01,080 --> 00:24:04,000
start to not slide backwards,
but sometimes you start to

425
00:24:04,000 --> 00:24:06,920
coast.
And with, with all the goals and

426
00:24:06,920 --> 00:24:09,600
everything thing that I wanted
to see happen in, in my life, my

427
00:24:09,600 --> 00:24:11,920
family's life and everything
else, coasting was not an

428
00:24:11,920 --> 00:24:14,880
option.
And so we just decided to throw

429
00:24:14,880 --> 00:24:16,960
it up in the air and be like,
let's move to Florida.

430
00:24:16,960 --> 00:24:20,760
And so we sold our house and,
and bought a new one.

431
00:24:21,000 --> 00:24:22,480
Actually, we bought a house
sight unseen.

432
00:24:22,480 --> 00:24:26,720
We literally did a FaceTime
video with our realtor and made

433
00:24:26,720 --> 00:24:30,080
an offer on the spot.
And they didn't even like we

434
00:24:30,080 --> 00:24:32,280
made the offer an hour before
the open house.

435
00:24:32,280 --> 00:24:35,240
They accepted the offer,
canceled the open house, and

436
00:24:35,240 --> 00:24:37,880
boom, we were, you know, we were
getting ready to move.

437
00:24:38,280 --> 00:24:40,480
That's why.
So let me let me back up a bit.

438
00:24:40,480 --> 00:24:45,040
So you you're in Dallas, I think
you said and.

439
00:24:45,240 --> 00:24:50,080
Tyler call it Tyler, TX.
So East Texas, you know, heat,

440
00:24:50,320 --> 00:24:54,080
crazies, humidity.
So just how'd you get into the

441
00:24:55,360 --> 00:24:57,080
how'd you get it?
You said you were working for a

442
00:24:57,080 --> 00:24:58,880
nonprofit.
I think it was.

443
00:24:59,080 --> 00:25:00,160
Was it a church?
Or something.

444
00:25:00,200 --> 00:25:01,920
It was a group called Teen
Mania.

445
00:25:01,920 --> 00:25:06,240
It was a, it was a Christian.
You know, if in that case it was

446
00:25:06,240 --> 00:25:09,760
like an internship.
And I actually went there to

447
00:25:09,760 --> 00:25:12,440
join the band because I wanted
to be, I was a drummer at the

448
00:25:12,440 --> 00:25:14,520
time, so I wanted to play in the
band.

449
00:25:14,520 --> 00:25:16,120
And I was like, that's what I
want to do.

450
00:25:16,120 --> 00:25:19,800
And they convinced me to do one
year on the campus versus

451
00:25:19,800 --> 00:25:22,360
touring because originally I
wanted to go and just go out on

452
00:25:22,360 --> 00:25:24,480
tour and join the band and do
that.

453
00:25:25,920 --> 00:25:28,920
And so while I was on the
campus, there were a lot more

454
00:25:28,920 --> 00:25:32,320
drummers than one or two.
So, you know, there were all

455
00:25:32,320 --> 00:25:34,920
these groups that they were
putting together and, and I

456
00:25:35,080 --> 00:25:37,440
hadn't really clicked with
anybody or anything.

457
00:25:37,840 --> 00:25:40,320
And I ended up in the sound
booth one day, you know,

458
00:25:40,320 --> 00:25:45,880
October, I think of 20 of 1999
and was started asking

459
00:25:45,880 --> 00:25:48,040
questions.
You know, there was an old DDA

460
00:25:48,040 --> 00:25:51,280
Q2 up in the up in the sound
booth.

461
00:25:51,320 --> 00:25:54,080
And then they had, you know, an
old Compaq computer running

462
00:25:54,080 --> 00:25:57,000
PowerPoint and A and A and an
ETC.

463
00:25:57,400 --> 00:26:00,240
Something I don't even remember
what it was like big white, you

464
00:26:00,240 --> 00:26:02,760
know, 48 faders and everything
else.

465
00:26:03,200 --> 00:26:05,160
And I started asking.
Question or something?

466
00:26:05,400 --> 00:26:06,600
Yeah, I think it was an
expression.

467
00:26:06,600 --> 00:26:08,680
Yeah, something like that.
And and I just started asking

468
00:26:08,680 --> 00:26:10,080
questions.
I was like, hey, what does, what

469
00:26:10,080 --> 00:26:11,200
does this do?
What does that do?

470
00:26:11,200 --> 00:26:14,080
What is?
And so the guy, Jonathan Pelkey,

471
00:26:14,080 --> 00:26:16,440
who was kind of the head guy at
the time, started answering

472
00:26:16,440 --> 00:26:18,920
questions and then after a
couple minutes, he was like,

473
00:26:18,920 --> 00:26:22,440
hey, do you just want to like
start doing sessions and

474
00:26:22,440 --> 00:26:25,520
learning how to do this stuff?
And I was like, sure, why not?

475
00:26:26,080 --> 00:26:30,240
So it actually kind of things
came full circle because one of

476
00:26:30,240 --> 00:26:34,320
the guys that actually works for
me now 25 years later, who was

477
00:26:34,320 --> 00:26:37,680
the best man of my wedding, who
became one of my best friends,

478
00:26:37,680 --> 00:26:39,680
all that stuff, he now works
here at Gig Grant.

479
00:26:39,920 --> 00:26:43,160
He taught me how to run
PowerPoint on that, you know?

480
00:26:43,680 --> 00:26:48,200
Old.
Computer 25 years ago in you

481
00:26:48,200 --> 00:26:52,360
know at this in this we were in
a big auditorium like 1000 seat

482
00:26:52,360 --> 00:26:56,440
auditorium and and so that's
where I started to learn all of

483
00:26:56,440 --> 00:27:00,680
this all of this stuff over that
year was just you know trial and

484
00:27:00,680 --> 00:27:04,960
error you know I had no idea how
to mix I had no idea like, you

485
00:27:04,960 --> 00:27:08,000
know EQ how to use it what to do
with it you.

486
00:27:08,000 --> 00:27:10,240
Know that is one of the things I
love about this industry,

487
00:27:10,240 --> 00:27:13,120
though, is those sort of
lifetime relationships, like,

488
00:27:13,480 --> 00:27:17,080
you know, you started your
industry back then in in Texas

489
00:27:17,360 --> 00:27:21,080
and here we are, you know,
whatever, 30 years later or 25

490
00:27:21,080 --> 00:27:24,360
years later or whatever it is
and that guy works with you and

491
00:27:24,360 --> 00:27:26,680
gig rent, you know, that's so
cool.

492
00:27:27,120 --> 00:27:30,400
It is wild and we I mean we he
and I spent time on the road

493
00:27:30,400 --> 00:27:33,720
together.
I was production manager for a

494
00:27:33,720 --> 00:27:34,920
while.
You know, it's like we went

495
00:27:34,920 --> 00:27:36,600
through that whole thing.
So I ended up on the road the

496
00:27:36,600 --> 00:27:39,640
next year touring and I was
actually an audio guy.

497
00:27:39,640 --> 00:27:43,520
So I was stage patch monitor
guy, you know, and working with

498
00:27:43,520 --> 00:27:46,600
some of the work working and
learning, you know, PMI think

499
00:27:46,600 --> 00:27:49,800
we're running PM three thousands
and and century.

500
00:27:51,200 --> 00:27:54,040
Oh gosh, century consoles.
I didn't remember what it was,

501
00:27:54,040 --> 00:27:57,360
but you know, I mean, really
learning how to properly mix

502
00:27:57,360 --> 00:28:00,120
monitors, how to, you know, do
an EQ.

503
00:28:00,120 --> 00:28:03,600
It's like, you know, we got a
Clark Technic 31 band, you know,

504
00:28:03,600 --> 00:28:06,320
and this is in 2000.
And that was like, Oh my gosh,

505
00:28:06,320 --> 00:28:10,200
you know, it hung the moon kind.
Of thing, but when you started

506
00:28:10,200 --> 00:28:13,920
with Team Mania, did you have
you had no audio experience or?

507
00:28:13,920 --> 00:28:18,280
No, I've been, I've been playing
drums in the church band for

508
00:28:18,280 --> 00:28:22,400
five years, so I literally spent
any time that I was doing

509
00:28:22,400 --> 00:28:26,480
anything behind the drum kit.
So you knew what sound was

510
00:28:26,480 --> 00:28:29,920
because you're you're on stage,
you're in a band, you understand

511
00:28:29,920 --> 00:28:32,800
the concept of doing sound.
You've looked at the consoles

512
00:28:32,800 --> 00:28:35,680
before, you've probably touched
a fader or something, but you

513
00:28:35,680 --> 00:28:37,160
didn't really know anything
about it.

514
00:28:37,360 --> 00:28:39,440
And now all of a sudden, you're
in that gig.

515
00:28:40,440 --> 00:28:43,480
Yeah, I mean, I think I tried,
you know, like I tried to figure

516
00:28:43,480 --> 00:28:47,400
some things out on my own once
or twice, but I was like, I

517
00:28:47,400 --> 00:28:50,440
don't know what these buttons do
and I don't know, like if I

518
00:28:50,440 --> 00:28:52,360
press this or that or what's
going to happen.

519
00:28:52,360 --> 00:28:55,920
So I just let it alone and I
just stuck to stay, you know,

520
00:28:55,920 --> 00:28:58,640
standing behind with my little
hotspot at the drum kit, you

521
00:28:58,640 --> 00:29:00,320
know, like I gotta get some more
keys.

522
00:29:00,320 --> 00:29:03,280
Can I get, you know, whatever
that whatever we were doing at

523
00:29:03,280 --> 00:29:05,800
the time and you know, we we
were actually in a church that

524
00:29:05,800 --> 00:29:08,280
was a little more advanced.
We had a full monitor console

525
00:29:08,280 --> 00:29:10,880
and a full, you know, full front
of house console.

526
00:29:10,880 --> 00:29:13,200
So it wasn't, it wasn't doing
dual duty.

527
00:29:14,040 --> 00:29:16,440
So it's like every Sunday we had
somebody doing monitors,

528
00:29:16,440 --> 00:29:19,280
somebody at front of house and
and it it actually worked out

529
00:29:19,280 --> 00:29:20,920
quite well.
And of course this is analog

530
00:29:20,920 --> 00:29:23,280
splits.
So, you know, five times the

531
00:29:23,280 --> 00:29:26,920
cable and yeah, you know, XLR is
running everywhere and patch

532
00:29:26,920 --> 00:29:31,080
boxes and so on and so forth.
So it was just, but it was a

533
00:29:31,080 --> 00:29:34,040
great it.
Was a good team mania, like was

534
00:29:34,040 --> 00:29:37,960
it obvious that you just wanted
to be a a sound guy or, or did

535
00:29:37,960 --> 00:29:40,440
they just go, hey, we need
somebody in this position, will

536
00:29:40,440 --> 00:29:43,160
you please do it or?
They needed somebody and I was

537
00:29:43,160 --> 00:29:44,280
interested.
Yeah.

538
00:29:44,280 --> 00:29:47,160
I mean, they, they, they it was
obvious I was interested.

539
00:29:47,160 --> 00:29:50,320
It was super cool.
Like, you know, I mean, number

540
00:29:50,320 --> 00:29:53,240
one, you're getting to do
something that, you know, so few

541
00:29:53,240 --> 00:29:56,280
people actually get to do.
I had the proficiency to

542
00:29:56,280 --> 00:30:00,800
understand it, you know, they,
they, you know, he explained EQ

543
00:30:01,080 --> 00:30:04,280
and how to use, like, you know,
how to use a sweep, how to use

544
00:30:04,280 --> 00:30:08,360
the, the, the sweep knob on
your, on your, on your foreband,

545
00:30:08,360 --> 00:30:12,360
on a, on a channel strip.
And it made perfect sense, you

546
00:30:12,360 --> 00:30:14,840
know, and, and it just all of
those things using, you know,

547
00:30:14,840 --> 00:30:17,480
learning how to tighten your
tighten your pattern and, and

548
00:30:17,960 --> 00:30:19,840
like it, it just came naturally.
So.

549
00:30:20,000 --> 00:30:22,400
Was it a pay gig or or
volunteer?

550
00:30:23,120 --> 00:30:26,040
I was paying to be.
I was paying to be there.

551
00:30:26,040 --> 00:30:27,960
It was an internship.
Oh, really?

552
00:30:28,400 --> 00:30:30,760
Oh yeah, we're, we're paying
thousands of dollars a year to

553
00:30:30,760 --> 00:30:33,760
be there, live on campus, be a
part of it, you know, have a

554
00:30:33,760 --> 00:30:36,880
job, learn how to learn how to
do.

555
00:30:36,880 --> 00:30:38,600
And it that wasn't even my
normal job.

556
00:30:38,600 --> 00:30:41,240
My normal job was working,
making phone calls and, and

557
00:30:41,240 --> 00:30:43,880
talking to, to leadership at the
group.

558
00:30:43,880 --> 00:30:45,760
So, you know, this was a side
thing.

559
00:30:45,760 --> 00:30:49,360
This was like, you know, any in
the evenings working in the

560
00:30:49,400 --> 00:30:52,120
working in the sound booth
doing, you know, little events

561
00:30:52,120 --> 00:30:54,840
that they needed covering shifts
when you know, there was

562
00:30:54,840 --> 00:30:58,320
something that happened at night
or during the day, you know, you

563
00:30:58,320 --> 00:31:00,520
know, pushing faders.
For the most part, it was a lot

564
00:31:00,520 --> 00:31:04,680
of pushing faders because I
didn't really learn the the

565
00:31:04,680 --> 00:31:08,520
importance of EQ until I got on
the road and I started mixing

566
00:31:08,520 --> 00:31:11,520
arenas and I was working.
Go ahead.

567
00:31:11,560 --> 00:31:13,560
Yeah.
So you did that for how long

568
00:31:13,560 --> 00:31:15,960
though?
A couple years, one year, one

569
00:31:15,960 --> 00:31:20,480
year so at at Teen Mania and
then that's when you got married

570
00:31:20,520 --> 00:31:22,240
and decided to pick up.
No, sorry.

571
00:31:22,600 --> 00:31:25,840
I was so teen Mania was a was it
was a progress.

572
00:31:25,840 --> 00:31:30,120
So I started in, yeah, I started
on the on their campus, and then

573
00:31:30,120 --> 00:31:32,200
I moved to a group called
Acquire the Fire, which was

574
00:31:32,200 --> 00:31:34,200
their internal touring team.
And.

575
00:31:34,240 --> 00:31:38,200
So they did 25 to 30 shows a
year that were weekend

576
00:31:38,200 --> 00:31:43,360
conferences, you know, 3 semi
truck tour, you know, running

577
00:31:43,360 --> 00:31:46,880
around the country.
And so I was, I graduated, I'd

578
00:31:46,880 --> 00:31:49,840
left the first year, moved to
the second year, moved on to the

579
00:31:49,840 --> 00:31:51,600
bus.
So we were travelling on the

580
00:31:51,600 --> 00:31:55,840
bus, still on pant still.
Oh yeah, I was paying to, still

581
00:31:55,840 --> 00:31:57,920
paying to be there.
I mean, it was wild.

582
00:31:58,280 --> 00:32:00,800
That is wild.
I like that system.

583
00:32:00,840 --> 00:32:04,720
I want to get people that pay to
come work for me, you know?

584
00:32:05,080 --> 00:32:09,640
So here you know the long and
the short of everything that

585
00:32:09,640 --> 00:32:13,720
went on around acquire the fire
and T mania catapulted my career

586
00:32:13,720 --> 00:32:18,520
by about 8 years.
So the the 10 to whatever

587
00:32:18,520 --> 00:32:24,520
$15,000 it cost me for those two
years to be there far and away

588
00:32:24,520 --> 00:32:28,520
paid for itself later on when I
came on staff.

589
00:32:28,640 --> 00:32:31,560
So the first two years were were
paid, I paid to be there and but

590
00:32:31,560 --> 00:32:34,560
then the last five I was getting
paid.

591
00:32:34,920 --> 00:32:38,920
So they then offered me a job.
I became a production manager

592
00:32:38,920 --> 00:32:41,240
and a truck driver.
So I got my, I had my Class A

593
00:32:41,240 --> 00:32:43,920
license when I was 20 years old
because you can get your Class A

594
00:32:44,000 --> 00:32:47,480
in at 20 years old in Texas.
I think I drove, I was driving,

595
00:32:47,520 --> 00:32:50,440
driving Interstate, you know,
79.

596
00:32:50,440 --> 00:32:54,160
I think the I think our drop
deck weighed in at like 78 five

597
00:32:54,480 --> 00:32:58,640
packed with PA lighting,
everything else quad stacked,

598
00:32:58,840 --> 00:33:01,520
double hung Truss on the back.
I mean literally you open up the

599
00:33:01,520 --> 00:33:04,360
doors and it's floor to ceiling.
I mean, it was packed front to

600
00:33:04,360 --> 00:33:08,520
back and, and we, you know, I
was driving that.

601
00:33:08,520 --> 00:33:10,600
I was 21 years old.
I think my birthday's in

602
00:33:10,600 --> 00:33:12,560
February.
So I think it was like February

603
00:33:12,560 --> 00:33:15,480
14th or 15th, like 3 or 4 days
after my birthday.

604
00:33:15,480 --> 00:33:18,840
I was driving Interstate, you
know, with $1,000,000 worth of

605
00:33:18,840 --> 00:33:21,960
production gear, 21 years old.
And you're the production

606
00:33:21,960 --> 00:33:22,960
manager.
Double duty.

607
00:33:23,120 --> 00:33:24,800
Well, yeah.
And I was learning.

608
00:33:24,800 --> 00:33:28,000
So that was my learning year.
So I spent that year learning, I

609
00:33:28,000 --> 00:33:30,280
mean, I was learning how to, I
was learning how to production

610
00:33:30,280 --> 00:33:33,400
manage, I was learning how to
call shows.

611
00:33:33,400 --> 00:33:36,200
So state manage, you know,
manage people.

612
00:33:36,200 --> 00:33:40,360
We had a team of 30 kids that we
would manage on site.

613
00:33:40,360 --> 00:33:43,840
You know, the production team
itself was about 15 and we had

614
00:33:43,840 --> 00:33:45,600
full production.
I mean, we're light sound,

615
00:33:45,600 --> 00:33:51,520
video, you know, audio consoles.
We brought in professional, we

616
00:33:51,520 --> 00:33:54,440
brought in a professional A1 and
a professional lighting designer

617
00:33:54,440 --> 00:33:56,520
to design the show and and build
it out.

618
00:33:56,520 --> 00:34:00,840
But it was run by 18/19/20 year
olds.

619
00:34:01,240 --> 00:34:03,720
And the, the whole thing, I mean
the stage patch.

620
00:34:03,720 --> 00:34:06,160
So I'm 19 years old.
I, I was stage patching,

621
00:34:06,840 --> 00:34:10,440
running, you know, running the
deck, doing stage moves, doing

622
00:34:10,440 --> 00:34:14,360
rolling risers, doing scenic
changes, doing all those things

623
00:34:14,360 --> 00:34:17,280
and then the next.
Immersive learning is what I

624
00:34:17,280 --> 00:34:18,120
would.
Call it.

625
00:34:18,120 --> 00:34:21,159
I mean mixing came, came back
the next year and was mixing

626
00:34:21,159 --> 00:34:23,159
front of house.
I mean, I was flying, I was

627
00:34:23,159 --> 00:34:28,040
flying Vertex 4880 nines in in
2001 doing, you know, arenas

628
00:34:28,040 --> 00:34:31,719
with 10,015, 1920 thousand
people mix in front of house.

629
00:34:31,719 --> 00:34:35,600
I ended up mixing part of one of
our stadium shows for 60,000

630
00:34:35,600 --> 00:34:38,360
people in the RCA Dome at one
point in time.

631
00:34:39,239 --> 00:34:42,560
I mean the things that I got to.
Do that, did that, did that

632
00:34:42,560 --> 00:34:45,080
outfit.
They raised everybody up the

633
00:34:45,080 --> 00:34:47,840
same way, like everyone came in
as students and then they worked

634
00:34:47,840 --> 00:34:50,360
their way up to be production
managers, front of house

635
00:34:50,360 --> 00:34:53,600
engineers.
Etcetera, almost all of them,

636
00:34:53,600 --> 00:34:58,920
yes, like most of our production
managers had been in the in the

637
00:34:58,920 --> 00:35:02,000
internship at one point and
either left and gone out and got

638
00:35:02,000 --> 00:35:06,480
more professional experience and
then came back or stayed and and

639
00:35:06,480 --> 00:35:09,160
climbed the ranks.
You know, one of the, one of the

640
00:35:09,160 --> 00:35:12,720
challenges that I found was that
if you stayed, which I did, was

641
00:35:12,720 --> 00:35:17,200
that your mindset was incredibly
narrow in what was like the

642
00:35:17,200 --> 00:35:19,200
right way to do things.
And of course, obviously I've

643
00:35:19,200 --> 00:35:22,520
learned way more since then, but
you know, to me, this is the way

644
00:35:22,520 --> 00:35:24,240
you do it.
This is the right way to do it.

645
00:35:24,240 --> 00:35:28,080
And then when you move out of
that, you realize there's a

646
00:35:28,080 --> 00:35:30,480
hundred ways to do everything
that you were doing.

647
00:35:31,360 --> 00:35:35,680
But it's a great way to get, to
really get, it was a great way

648
00:35:35,680 --> 00:35:38,800
to to get started.
I mean, doing doing 25 to 30

649
00:35:38,800 --> 00:35:43,120
shows a year plus pre and post
production for the spring and

650
00:35:43,120 --> 00:35:46,680
the fall seasons, plus doing,
you know, we rented gear out in

651
00:35:46,680 --> 00:35:48,280
the summers for like summer
camps.

652
00:35:48,280 --> 00:35:51,520
So we would take a crew of five
or six guys and go and do summer

653
00:35:51,520 --> 00:35:53,160
camps for people and do other
things.

654
00:35:53,160 --> 00:35:57,640
And so, you know, we really
learned how to overcome a lot of

655
00:35:57,720 --> 00:36:00,400
a lot of obstacles and we
working in all the major arenas

656
00:36:00,400 --> 00:36:02,000
around the country.
So we worked with all the

657
00:36:02,000 --> 00:36:04,000
unions.
You know, I'm 22 years old

658
00:36:04,000 --> 00:36:07,320
talking to union bosses that are
60 running their crews.

659
00:36:07,400 --> 00:36:10,160
Well, the thing I love too about
what you're telling me is just,

660
00:36:10,280 --> 00:36:13,200
you know, multiple roles,
multiple hats, like just

661
00:36:13,200 --> 00:36:15,400
constantly going, OK, I'm.
I'm a driver now.

662
00:36:15,400 --> 00:36:18,720
I'm at this, now I'm at that.
And yeah, you know, I always

663
00:36:18,720 --> 00:36:21,320
thought, like, the best
employees in any company, the

664
00:36:21,320 --> 00:36:25,400
best CEO, started out stocking
shelves in the warehouse, you

665
00:36:25,400 --> 00:36:26,160
know?
Yeah.

666
00:36:26,160 --> 00:36:28,360
And I've always believed in
that.

667
00:36:28,360 --> 00:36:31,000
You should learn every job in
your company pretty much and

668
00:36:31,000 --> 00:36:32,880
then work your way up to
management.

669
00:36:33,160 --> 00:36:35,680
Man, absolutely.
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670
00:36:35,680 --> 00:36:38,960
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671
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672
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673
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675
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676
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677
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679
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680
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681
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682
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683
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684
00:37:27,560 --> 00:37:33,920
Break free from the status quo.
You know, in fact, video, it's

685
00:37:33,920 --> 00:37:35,640
funny because I became a video
guy.

686
00:37:35,920 --> 00:37:38,920
You know, the video company was
the first company that called

687
00:37:38,920 --> 00:37:41,480
once I finally left there and I
wasn't even a video guy at the

688
00:37:41,480 --> 00:37:43,000
time.
I was really an audio and

689
00:37:43,000 --> 00:37:46,200
production manager.
But you know, it when it came

690
00:37:46,200 --> 00:37:49,320
into later years, having the
experience of production

691
00:37:49,320 --> 00:37:52,600
managing and running those
tours, I mean, running a three

692
00:37:52,600 --> 00:37:57,560
truck tour is no simple process
and it's not easy.

693
00:37:57,560 --> 00:38:01,200
And that is really where, like I
said, it catapulted my career.

694
00:38:01,200 --> 00:38:05,680
So when I was in my early 30s
and late 20s, I was doing things

695
00:38:05,680 --> 00:38:09,200
that most people weren't doing
until their late 30s, early 40s.

696
00:38:09,800 --> 00:38:13,440
And so, you know, I was doing
and having opportunities handed

697
00:38:13,440 --> 00:38:16,840
to me on a plate like I got when
I first got into corporate AV

698
00:38:16,840 --> 00:38:20,680
back in 2012.
You know, I got a call from a, a

699
00:38:20,680 --> 00:38:23,440
guy that I met, I've been out
with Journey at the time.

700
00:38:23,800 --> 00:38:26,560
I met a gentleman named Mark
Herring, who was a technical

701
00:38:26,560 --> 00:38:29,560
director in the corporate world
during the Kia dealers meeting

702
00:38:29,560 --> 00:38:31,120
in Vegas.
I'd met him.

703
00:38:31,400 --> 00:38:33,520
He was impressed with the
questions I was asking.

704
00:38:33,520 --> 00:38:34,720
He was, you know, all those
things.

705
00:38:34,720 --> 00:38:37,240
And so he randomly called me up
one day and was like, hey man,

706
00:38:37,240 --> 00:38:41,360
you want to come out and TD the
entertainment for me on this big

707
00:38:41,360 --> 00:38:44,200
Aramark job I'm doing?
I was like, sure, why not?

708
00:38:44,400 --> 00:38:48,800
So I had literally never been a
technical director ever in my

709
00:38:48,800 --> 00:38:49,840
life.
I had never.

710
00:38:49,960 --> 00:38:52,560
I'd done some corporate work
back when I'd worked for a

711
00:38:52,560 --> 00:38:57,440
company in 2008 in Denver, when
I first moved to Denver for a

712
00:38:57,440 --> 00:38:59,200
year.
Worst job I ever had, by the

713
00:38:59,200 --> 00:39:04,000
way, but the but and I'd learned
corporate somewhat there, but

714
00:39:04,000 --> 00:39:06,240
then I then a number of years of
touring and I really hadn't

715
00:39:06,240 --> 00:39:09,760
touched it since then.
And and so, but because I had

716
00:39:09,760 --> 00:39:12,400
this production manager
experience at T mania, I could

717
00:39:12,400 --> 00:39:15,000
say, listen, I know what it is
to manage these things.

718
00:39:15,520 --> 00:39:19,240
It automatically spoke to my
capability and capacity.

719
00:39:19,240 --> 00:39:22,600
And so I just dove in and being
a quick learner, being able to

720
00:39:22,600 --> 00:39:26,480
quickly understand the needs of
of, of in that case, my client

721
00:39:26,480 --> 00:39:31,920
customer Mark and his customer
like just took it on and quickly

722
00:39:31,920 --> 00:39:34,840
became Mark's first phone call
for a technical director when he

723
00:39:34,840 --> 00:39:36,600
didn't have it.
You know, one of my favorite

724
00:39:36,600 --> 00:39:39,880
things about so many people who
come on my podcast and just

725
00:39:39,880 --> 00:39:43,240
friends of mine in general is
the whole attitude about, you

726
00:39:43,240 --> 00:39:46,880
know, say yes and figure it out.
You know, so when somebody comes

727
00:39:46,880 --> 00:39:49,960
to you, because the problem is
when you say no to something,

728
00:39:50,360 --> 00:39:53,280
generally mentally, they check
you off their list.

729
00:39:53,320 --> 00:39:55,800
You know, I won't go to Jordan
anymore because he didn't say

730
00:39:55,800 --> 00:40:00,480
yes, you know, And so just by
saying yes now obviously safety

731
00:40:00,480 --> 00:40:04,760
concerns aside, you know, like
if you just don't know how to

732
00:40:04,760 --> 00:40:09,360
rig, you know, a system or
whatever, don't say yes to OK,

733
00:40:09,360 --> 00:40:14,000
I'll climb up and rig it, but.
But as far as everything else,

734
00:40:14,000 --> 00:40:16,960
like just saying yes, figuring
it out, learning the best you

735
00:40:16,960 --> 00:40:21,560
can from the people who do it,
and knowing how to do everything

736
00:40:21,560 --> 00:40:23,600
on a show, I think is a
superpower.

737
00:40:23,800 --> 00:40:27,440
I really it is.
If the biggest thing that I have

738
00:40:27,440 --> 00:40:30,480
benefited from with having a
general knowledge and

739
00:40:30,480 --> 00:40:33,080
understanding of every part and
aspect of a job.

740
00:40:34,080 --> 00:40:40,840
And yeah, I guess this is, I
know when people are are pulling

741
00:40:40,840 --> 00:40:43,520
my leg and I know when they're
not being truthful.

742
00:40:44,360 --> 00:40:48,200
And and so, and but the great
part is that they don't know

743
00:40:48,200 --> 00:40:51,480
that, you know, they don't know
that you understand how the

744
00:40:51,480 --> 00:40:54,840
media server works or how that
lighting console works or how

745
00:40:54,840 --> 00:40:58,960
that piece of equipment runs or
how you know the video playback

746
00:40:58,960 --> 00:41:02,600
system works or how the audio
console works, or like they

747
00:41:02,600 --> 00:41:05,920
don't know that, you know that.
And so when they're trying to

748
00:41:05,920 --> 00:41:08,240
tell you like one of the things
I've learned over the years is

749
00:41:08,240 --> 00:41:12,000
that most of the time, and this
is this may sound really, really

750
00:41:12,000 --> 00:41:14,640
mean.
If if an operator doesn't know

751
00:41:14,640 --> 00:41:17,160
what they're doing, they blame
it on the gear and they're going

752
00:41:17,160 --> 00:41:20,360
to say the gear doesn't work and
it's not possible.

753
00:41:20,480 --> 00:41:24,120
You know, the equipment isn't up
to snuff or it's not, you know,

754
00:41:24,120 --> 00:41:28,720
it's not the right gear or it's
broken to cover for the fact

755
00:41:28,720 --> 00:41:31,840
that they got themselves in over
their head and they didn't, they

756
00:41:31,840 --> 00:41:33,920
didn't want to admit it.
They didn't want to ask for

757
00:41:33,920 --> 00:41:36,240
help.
And I'm trying to be kind here.

758
00:41:36,240 --> 00:41:37,760
Because it's the same in
everything.

759
00:41:37,760 --> 00:41:39,600
You know, it's like my son's a
racing driver.

760
00:41:39,600 --> 00:41:41,680
So everything's always a racing
analogy.

761
00:41:41,680 --> 00:41:45,560
But you know, like people will
say, you know, I ran out of

762
00:41:45,560 --> 00:41:47,840
horsepower, I ran out of, you
know, I didn't have enough

763
00:41:47,840 --> 00:41:49,520
brake, I didn't have enough
pedal.

764
00:41:49,520 --> 00:41:52,560
I didn't have enough of this.
And I, I ran out of this.

765
00:41:52,560 --> 00:41:55,200
No, you ran out of talent is
what happened.

766
00:41:55,200 --> 00:41:58,520
You ran out of talent.
You bumped into the the ceiling

767
00:41:58,520 --> 00:42:00,800
of your talent capacity at that
point.

768
00:42:00,800 --> 00:42:03,560
Well, so I would argue that I
would say you ran out of

769
00:42:03,560 --> 00:42:08,360
training because we never fall.
We, we always fall to our

770
00:42:08,360 --> 00:42:11,160
highest level of preparedness,
our highest level of training

771
00:42:11,160 --> 00:42:13,120
when we are at that, when we're
at that point.

772
00:42:13,120 --> 00:42:16,760
So that just means you may have
great talent, but it maybe it's

773
00:42:16,760 --> 00:42:19,440
just another step of training.
Maybe it's another class, maybe

774
00:42:19,440 --> 00:42:21,800
it's another sit down with
someone who knows what they're

775
00:42:21,800 --> 00:42:23,400
doing.
Maybe it's just like you could

776
00:42:23,400 --> 00:42:27,600
be 1/1 hour away from knowing
how to do it.

777
00:42:28,200 --> 00:42:31,480
It's just the willingness to
make the sacrifice of that time

778
00:42:32,000 --> 00:42:34,200
because your craft is that
important to you.

779
00:42:34,200 --> 00:42:37,080
And there are a lot of people
that don't want to take that

780
00:42:37,080 --> 00:42:40,680
time to sit down with the manual
or look at the piece of

781
00:42:40,680 --> 00:42:42,000
equipment.
And and you know what?

782
00:42:42,000 --> 00:42:44,400
Maybe when you know, you're
walking into a show with a piece

783
00:42:44,400 --> 00:42:48,320
of gear you haven't used, you
find 5 YouTube videos and pull

784
00:42:48,320 --> 00:42:52,040
up the manual to to look at it.
Or, you know, 'cause I've said

785
00:42:52,040 --> 00:42:54,760
yes to jobs where I've never
touched that black magic

786
00:42:54,760 --> 00:42:58,000
Switcher, or I've never used
that Ross Carbonite, or I've

787
00:42:58,000 --> 00:43:00,080
never, you know, touched that
audio console.

788
00:43:00,080 --> 00:43:03,840
Whatever the, you know, the Alan
Heath or the, you know, the

789
00:43:03,840 --> 00:43:06,160
Yamaha or whatever it is so
great.

790
00:43:06,160 --> 00:43:09,000
All right, let's, I know that I
can figure it out.

791
00:43:09,000 --> 00:43:12,480
I know the concept is there, but
let's spend a little, just spend

792
00:43:12,480 --> 00:43:14,400
an hour.
I mean, how much of how much

793
00:43:14,400 --> 00:43:17,480
time really is an hour scheme of
things when you just.

794
00:43:17,480 --> 00:43:20,720
You know what you you just
bordered on one of my favorite

795
00:43:20,720 --> 00:43:24,720
quotes, which is is you don't
rise to the level of your goals.

796
00:43:24,720 --> 00:43:28,120
You fall to the level of your
systems or processes or

797
00:43:28,120 --> 00:43:30,240
training.
You know, you can add in any of

798
00:43:30,240 --> 00:43:34,320
those words in there, but for me
and my company, normally it's

799
00:43:34,320 --> 00:43:37,200
our systems that we've created
fail us.

800
00:43:37,200 --> 00:43:40,600
You know it, you know, it's not
necessarily even the people or

801
00:43:40,600 --> 00:43:42,960
it's the people not following
the systems or the people not

802
00:43:42,960 --> 00:43:46,400
being well enough trained.
But generally you don't rise to

803
00:43:46,400 --> 00:43:50,560
your goals, you fall to your
systems or processes and again,

804
00:43:50,560 --> 00:43:52,840
add in knowledge or training to
that as well.

805
00:43:53,160 --> 00:43:55,520
So you know, I want to, I want
to go back to sort of your

806
00:43:55,520 --> 00:44:01,080
career path a little bit here.
But so, you know, seven years in

807
00:44:01,080 --> 00:44:02,840
that Team mania, is that what it
was?

808
00:44:03,000 --> 00:44:07,480
So two years paid and five years
getting paid, 2 years paying,

809
00:44:07,480 --> 00:44:10,560
five years getting paid.
And I'm guessing when you were

810
00:44:10,560 --> 00:44:13,400
getting paid, you were getting
paid at the very bottom end of

811
00:44:13,440 --> 00:44:16,560
any kind of scale that would
anyone.

812
00:44:16,560 --> 00:44:20,520
So I have my, I have my first.
I still have one of my first

813
00:44:20,520 --> 00:44:22,920
paychecks I ever got when I
started getting paid from that

814
00:44:23,720 --> 00:44:27,200
and it was a two week paycheck
and I think it was for like

815
00:44:27,200 --> 00:44:30,400
$600.00 yeah.
Or something like that.

816
00:44:30,400 --> 00:44:33,800
I mean, I was now they were
covering all my traveling costs

817
00:44:33,800 --> 00:44:37,120
and you know, I was a driver.
So all my food and I mean

818
00:44:37,160 --> 00:44:42,200
literally for for 35 weeks out
of the year, I paid $0.00 out of

819
00:44:42,560 --> 00:44:45,640
I mean it cost me nothing.
I have semi that I stayed in.

820
00:44:45,640 --> 00:44:48,000
They put us in hotels every
night when we were doing shows.

821
00:44:48,000 --> 00:44:49,480
Like you didn't have to stay in
the truck.

822
00:44:49,720 --> 00:44:53,320
I mean, it, it was, it sounds,
you know, I think it was like, I

823
00:44:53,320 --> 00:44:55,560
think the salary was like
16,000.

824
00:44:55,560 --> 00:44:57,480
It was basically minimum wage at
that point.

825
00:44:57,880 --> 00:45:01,960
And, and, and you know, I could
maintain the apartment I shared

826
00:45:01,960 --> 00:45:04,400
with four other guys.
I mean, I'm 21 years old, like

827
00:45:04,400 --> 00:45:08,240
we're, you know, I'm young.
Like just we all chipped in and

828
00:45:08,240 --> 00:45:11,880
shared an apartment or a house
or whatever it was and, and we

829
00:45:11,880 --> 00:45:15,560
all made it work.
But it was for the experience

830
00:45:15,560 --> 00:45:19,000
and then for, you know, for what
we believed was the right thing

831
00:45:19,000 --> 00:45:21,800
for each of us to do as we were,
as we were growing up.

832
00:45:21,800 --> 00:45:24,400
Well, and for you, it was a
massive jump from paying to be

833
00:45:24,400 --> 00:45:27,280
there to at least now I'm
getting paid and my room and

834
00:45:27,280 --> 00:45:30,640
board is basically covered while
I'm out on the road and, and

835
00:45:30,640 --> 00:45:33,920
it's a great thing.
So, you know, now I you got to

836
00:45:33,920 --> 00:45:36,760
explain to me this little
three-week period where you

837
00:45:37,240 --> 00:45:40,400
decide to get married and quit
your job and move.

838
00:45:40,400 --> 00:45:43,560
Well, OK, we were already
married so we had scheduled

839
00:45:43,560 --> 00:45:47,720
getting married.
We got married July 28th, 2007.

840
00:45:48,040 --> 00:45:50,720
So we had already scheduled
that, but I was debating.

841
00:45:50,800 --> 00:45:52,720
I didn't know what I wanted to
do.

842
00:45:52,720 --> 00:45:56,600
Like I was coming into the
summer and I didn't know like

843
00:45:56,600 --> 00:45:59,680
did I want to stay at T Mania
and acquire the fire?

844
00:45:59,680 --> 00:46:02,600
Did I want to leave?
Like you know what, how did I

845
00:46:02,600 --> 00:46:04,600
want to do?
So right before we went to get

846
00:46:04,600 --> 00:46:08,120
married, I basically said, hey,
I just want to let you know,

847
00:46:08,120 --> 00:46:10,520
like this is my last, you know,
my last two weeks.

848
00:46:10,640 --> 00:46:13,880
I'm going to be done at the
beginning of August, you know,

849
00:46:13,880 --> 00:46:15,600
I'm going to get married and
then we're going to take a

850
00:46:15,600 --> 00:46:18,000
couple weeks off and then, you
know, and then I'm, I'm going to

851
00:46:18,000 --> 00:46:21,120
move to Nashville.
And they said, great, if you can

852
00:46:21,120 --> 00:46:24,520
just come back for graduation,
which was like August 7th, I

853
00:46:24,520 --> 00:46:27,560
think to run that for them and
make sure that that went

854
00:46:27,560 --> 00:46:30,560
smoothly, then great.
You know, and there were other,

855
00:46:30,560 --> 00:46:32,640
there was another production
manager that was already there

856
00:46:32,640 --> 00:46:34,920
ready to go that had been
working with me for the last two

857
00:46:34,920 --> 00:46:36,560
years.
And he was, they had a good

858
00:46:36,560 --> 00:46:39,680
bench, it sounds like, you know.
There there was, there was a

859
00:46:39,680 --> 00:46:44,120
very good bench, absolutely.
And so we just, I just knew it

860
00:46:44,120 --> 00:46:46,480
was the right thing to do.
I knew it was time I was getting

861
00:46:46,480 --> 00:46:51,040
married, but I also didn't know
I got married without knowing.

862
00:46:51,040 --> 00:46:55,280
Like, what was I going to do?
This is what I'd known for seven

863
00:46:55,280 --> 00:46:59,480
years, was literally working
6080 hours a week doing shows,

864
00:46:59,480 --> 00:47:02,840
driving, you know, running
non-stop, basically having one

865
00:47:02,840 --> 00:47:05,720
day off a week and that.
And that day off was like, do

866
00:47:05,720 --> 00:47:08,960
laundry, play some video games,
hang out with my buddies.

867
00:47:08,960 --> 00:47:10,640
Like that was it.
And other than that, we were in

868
00:47:10,640 --> 00:47:12,560
the office, we were flying,
traveling, you know, I was

869
00:47:12,560 --> 00:47:15,040
exactly executive Platinum on
American Airlines at that point

870
00:47:15,040 --> 00:47:17,480
in time already.
You know, we were doing like it

871
00:47:17,480 --> 00:47:21,880
was just, it was non-stop.
And so it, everything came to a

872
00:47:21,880 --> 00:47:23,920
screeching halt and I got
married.

873
00:47:23,920 --> 00:47:26,960
I had no idea what to do.
Like I'm like, holy crap, what?

874
00:47:27,160 --> 00:47:28,520
Like I got some money in the
bank.

875
00:47:28,520 --> 00:47:32,440
So we're OK for a little bit,
but I guess I'm moving to

876
00:47:32,440 --> 00:47:35,280
Nashville because I don't like
that's where music is, that's

877
00:47:35,280 --> 00:47:36,680
where touring is.
That's all I know.

878
00:47:36,680 --> 00:47:38,960
That was the whole decision was
basically.

879
00:47:39,000 --> 00:47:40,480
That's where all the that was.
It was.

880
00:47:40,480 --> 00:47:42,600
It was all centered around the
fact that Bandit Lights had

881
00:47:42,600 --> 00:47:45,720
offered me a job three times,
and if I could get nothing else,

882
00:47:45,920 --> 00:47:48,000
I can turn around and go to
Bandit and I know they'll hire

883
00:47:48,000 --> 00:47:49,800
me.
How was how was Bandit Lights

884
00:47:49,800 --> 00:47:52,120
accessing you to offer you a
job?

885
00:47:52,120 --> 00:47:54,640
So were you just bumping into
their people on these shows?

886
00:47:54,640 --> 00:47:57,280
No, we were renting equipment
from them.

887
00:47:57,280 --> 00:48:00,160
So.
So one of my good friends, a

888
00:48:00,160 --> 00:48:03,600
gentleman named Shawn Warlow had
gone, had been a production

889
00:48:03,600 --> 00:48:05,640
manager for Teen Mania and
Acquire the Fire.

890
00:48:05,640 --> 00:48:08,840
And then he went and was working
for Bandit Lights on a freelance

891
00:48:08,840 --> 00:48:11,600
basis.
And so he was, he was running

892
00:48:11,600 --> 00:48:14,640
out doing, you know, touring and
other things out of Nashville.

893
00:48:14,640 --> 00:48:16,680
And him and his wife lived in
Nashville as well.

894
00:48:17,200 --> 00:48:20,440
And he brought Bandit Lights in
as the rental company when we

895
00:48:20,440 --> 00:48:24,000
were doing 2 shows a weekend
because we had one system, but

896
00:48:24,000 --> 00:48:25,600
we didn't have enough gear to do
2.

897
00:48:25,880 --> 00:48:29,320
So we would rent for five to 8
shows a year.

898
00:48:29,400 --> 00:48:31,760
And that's how we met Bandit
Lights because Bandit Lights

899
00:48:31,760 --> 00:48:34,720
was, you know, they could get us
a full lighting system and we

900
00:48:34,720 --> 00:48:36,680
could rent it and get a
technician that, you know, would

901
00:48:36,680 --> 00:48:39,520
come out and work and manage and
do all that stuff.

902
00:48:39,880 --> 00:48:42,760
So I had met them through the
over the last three or four

903
00:48:42,760 --> 00:48:45,920
years from driving trucks,
showing up, you know, picking up

904
00:48:45,920 --> 00:48:49,160
the gear, meeting with their, I
was a production manager.

905
00:48:49,160 --> 00:48:51,880
So I was handling the money and
making sure that they got paid.

906
00:48:51,880 --> 00:48:54,720
And, you know, so I was talking
to Mike Golden and talking to

907
00:48:55,840 --> 00:48:57,440
Jonathan.
I remember his last name

908
00:48:57,560 --> 00:49:00,840
offhand, but you know, basically
all the guys that that worked

909
00:49:00,840 --> 00:49:04,480
there and you know, getting to
know the Nashville time, this is

910
00:49:04,480 --> 00:49:07,520
like pre big shop.
This is, I mean, this is 20 some

911
00:49:07,520 --> 00:49:10,080
years ago.
So that's how I knew them and

912
00:49:10,080 --> 00:49:11,360
they had called me up a number
of times.

913
00:49:11,360 --> 00:49:12,920
Hey, we'd love to have you come
work for us.

914
00:49:12,920 --> 00:49:14,640
We'd love you to do this.
We'd love you to do that.

915
00:49:15,080 --> 00:49:18,880
And I did end up going to work
for them about six months later,

916
00:49:19,760 --> 00:49:25,120
but I got to Nashville when did
some scenic work for a guy for a

917
00:49:25,120 --> 00:49:26,520
little bit to just try and fill
in.

918
00:49:26,520 --> 00:49:30,920
And then Nocturne, who at the
time prior to their PRG

919
00:49:30,920 --> 00:49:34,440
acquisition was just Nocturne
Productions, a video company

920
00:49:34,960 --> 00:49:38,680
they called up and I was like
the 8th man on NFL Kickoff in

921
00:49:38,680 --> 00:49:42,440
2007 down in Indianapolis and
so.

922
00:49:42,480 --> 00:49:46,520
Now you're learning video.
Now I'm learning video, so I am.

923
00:49:47,160 --> 00:49:49,080
Yeah.
So, so my first crew chief

924
00:49:49,120 --> 00:49:51,520
actually so funny enough.
So my first, first crew chief,

925
00:49:51,520 --> 00:49:54,800
Dave Panzik also works for me
now, which is really funny.

926
00:49:54,800 --> 00:49:58,720
He was my first tour.
He was my first like real show

927
00:49:58,720 --> 00:50:02,000
crew chief.
We were doing, we Nocturne at

928
00:50:02,000 --> 00:50:06,000
the time had one of the only LED
floors that people could walk

929
00:50:06,000 --> 00:50:09,280
on, which was LED with plexi on
it, you know, and the frame was

930
00:50:09,280 --> 00:50:12,360
so tight that you could like run
it at an angle and they put like

931
00:50:12,360 --> 00:50:14,160
plexi that was an inch and a
half thick on it.

932
00:50:15,280 --> 00:50:18,360
But I remember my first time
being under the stage during the

933
00:50:18,360 --> 00:50:20,200
show.
And, and it was Kelly Clarkson

934
00:50:20,200 --> 00:50:22,360
that was performing.
And Dave was like, they're

935
00:50:22,360 --> 00:50:24,280
getting ready to start the show.
I'm the tech.

936
00:50:24,400 --> 00:50:27,120
I'm supposed to be the guy
that's going to fix the LED

937
00:50:27,280 --> 00:50:31,080
underneath there, which I had, I
literally had zero clue what I

938
00:50:31,080 --> 00:50:32,960
was doing.
And so we're under there and

939
00:50:32,960 --> 00:50:36,240
he's like, if this goes wrong,
I'm going to call you on the

940
00:50:36,240 --> 00:50:37,680
radio.
I'm going to tell you it's this

941
00:50:37,680 --> 00:50:39,960
line and it's this row.
And you pull this and you unplug

942
00:50:39,960 --> 00:50:41,440
this and you swap this over and
you do this.

943
00:50:42,080 --> 00:50:45,240
And I'm like, like, dude, deer
in the headlights, like I, I

944
00:50:45,240 --> 00:50:47,880
was, I was.
But on the radio, you're like.

945
00:50:48,040 --> 00:50:50,600
Got it.
Yeah, exactly got it.

946
00:50:51,320 --> 00:50:53,080
And thankfully nothing went
down.

947
00:50:53,320 --> 00:50:56,640
And so I sat under the, I sat
under the stage for an hour and

948
00:50:56,640 --> 00:50:57,920
a half.
I was reading, I actually had a

949
00:50:57,920 --> 00:51:00,280
book with me of all, of all
things, you know, 'cause this is

950
00:51:00,280 --> 00:51:03,000
like, you know, this is pre
iPhone, this is pre everything.

951
00:51:03,400 --> 00:51:05,760
And I'm just sitting there
waiting with the splitters, you

952
00:51:05,760 --> 00:51:07,560
know.
And now, of course, in my mind,

953
00:51:07,560 --> 00:51:10,120
I know exactly what I should
have done 'cause I, you know, I

954
00:51:10,120 --> 00:51:12,280
spent a number of years touring
with Nocturne after that

955
00:51:12,280 --> 00:51:16,200
understanding their LED system.
But this is back, like, you

956
00:51:16,200 --> 00:51:20,440
know, this is 9 mil LED, which
is at that time was like next

957
00:51:20,440 --> 00:51:24,200
Gen.
I mean, it weighed a ton, but it

958
00:51:24,200 --> 00:51:26,760
did the job.
And so now Dave actually runs

959
00:51:26,760 --> 00:51:30,000
and manages all of our software
development and all the things

960
00:51:30,000 --> 00:51:33,560
that we do here at Gig Grant to
help develop better systems for

961
00:51:33,560 --> 00:51:35,880
our customers, which is super
cool to see.

962
00:51:36,680 --> 00:51:40,520
And he approached me seven years
ago was like, hey dude, I want

963
00:51:40,520 --> 00:51:42,680
to come work for you.
He was working for VER at the

964
00:51:42,680 --> 00:51:44,320
time.
And so it's so cool like you

965
00:51:44,320 --> 00:51:47,080
said earlier to see how things.
Just lifelong relationships.

966
00:51:47,080 --> 00:51:51,120
I mean, exactly.
And so you know, from there, I

967
00:51:51,120 --> 00:51:56,440
did end up going to work for
Bandit Lights for about 3

968
00:51:56,440 --> 00:51:58,080
months.
In fact, exactly 3 months.

969
00:51:58,080 --> 00:52:03,040
I gave them three months.
I worked for WWE and I was out

970
00:52:03,040 --> 00:52:04,640
on the road.
With Jason.

971
00:52:04,680 --> 00:52:09,600
And it was, you know, it was a,
it was a rough situation.

972
00:52:09,600 --> 00:52:13,120
I was put in it.
I was put WWE was transitioning

973
00:52:13,120 --> 00:52:15,680
it into the HD world.
So they went from standard def

974
00:52:15,680 --> 00:52:18,920
to HD in three days.
Literally like their last show

975
00:52:18,920 --> 00:52:22,800
was on a Wednesday or a Tuesday,
which was smack down.

976
00:52:22,800 --> 00:52:25,800
And then the next, the next
Monday, they were straight to

977
00:52:25,800 --> 00:52:28,640
Monday, Monday Night Raw and
they were going from standard

978
00:52:28,640 --> 00:52:32,320
def to HD.
And that bandit had brought me

979
00:52:32,320 --> 00:52:36,680
in to run the hippos at the
time, which were a new media

980
00:52:36,680 --> 00:52:39,120
server for them.
But also we had just I had just

981
00:52:39,120 --> 00:52:41,840
spent two years working the
Versatubes at T Mania.

982
00:52:41,840 --> 00:52:45,000
So I had a ton of this is back
in the element labs versatube

983
00:52:45,000 --> 00:52:47,240
days.
So 20 some years ago.

984
00:52:47,680 --> 00:52:49,680
And I had a lot of experience.
So we had eight.

985
00:52:49,920 --> 00:52:55,000
I had 800 Versatubes on these
big ribs that made this giant,

986
00:52:55,400 --> 00:53:00,000
this giant header that ran from
border to border across the

987
00:53:00,840 --> 00:53:02,480
across.
They it would basically shut

988
00:53:02,480 --> 00:53:07,000
down an entire ice arena of pass
through when we put it together

989
00:53:07,000 --> 00:53:10,440
until we flew it up because it
was so big and it was 800 plus

990
00:53:10,440 --> 00:53:13,800
versatubes.
And so I was I was managing the

991
00:53:13,800 --> 00:53:16,200
versatubes.
I was also supposed to run the

992
00:53:16,200 --> 00:53:20,360
Hippo, but it was a media server
that I had never seen, had never

993
00:53:20,360 --> 00:53:24,840
touched, never operated with,
you know, on a console that I'd

994
00:53:24,840 --> 00:53:27,600
never touched and never operated
and they had no content for.

995
00:53:27,600 --> 00:53:31,320
So I couldn't practice.
You know, it was it was brutal.

996
00:53:32,440 --> 00:53:36,400
Somehow, by the sheer grace of
God, the first show Monday Night

997
00:53:36,400 --> 00:53:42,600
Raw was perfect.
I have never felt that stressed

998
00:53:42,600 --> 00:53:45,200
in my entire life.
Like to the point where like

999
00:53:45,480 --> 00:53:49,120
where where my entire midsection
was like cramped.

1000
00:53:49,480 --> 00:53:51,920
I don't know if you've ever had
that, like where your stomach is

1001
00:53:51,920 --> 00:53:54,920
like a knot.
I've never.

1002
00:53:54,920 --> 00:53:56,080
Experienced it.
I call that sense.

1003
00:53:58,080 --> 00:53:59,760
I guess so, but.
Pretty much.

1004
00:53:59,760 --> 00:54:02,320
Monday, yeah.
But but it was like it was

1005
00:54:02,320 --> 00:54:04,280
stressed like I had never felt
before.

1006
00:54:04,280 --> 00:54:06,080
And, and thankfully it worked
out.

1007
00:54:07,840 --> 00:54:09,720
I mean, again, the the show was
perfect.

1008
00:54:10,040 --> 00:54:14,200
It actually went Florida State,
which was incredible enough.

1009
00:54:15,360 --> 00:54:18,760
And then through a through a
happenstance of stuff the next

1010
00:54:18,760 --> 00:54:20,400
day, we had a console that
failed.

1011
00:54:20,400 --> 00:54:23,240
We had, you know, there, there
was a mess of things that went

1012
00:54:23,240 --> 00:54:26,240
on the next day that we're
beyond people's control.

1013
00:54:27,400 --> 00:54:29,480
And, and some things that
weren't, you know, like we were

1014
00:54:29,480 --> 00:54:31,920
programming right up until the
show was supposed to start and

1015
00:54:31,920 --> 00:54:35,920
we were programming in the blind
and, and, and that's dangerous,

1016
00:54:35,920 --> 00:54:39,360
very, very dangerous.
And so I was with the guy that

1017
00:54:39,360 --> 00:54:42,680
was programming, he was doing it
and we accidentally programmed

1018
00:54:42,680 --> 00:54:44,240
two of the wrestlers
incorrectly.

1019
00:54:44,240 --> 00:54:48,200
We programmed them backwards,
but, but we couldn't see it

1020
00:54:48,200 --> 00:54:49,920
because we were in the blind.
Did you change?

1021
00:54:49,920 --> 00:54:52,920
The outcome of who won the world
championship that day.

1022
00:54:53,600 --> 00:54:56,240
No, not at all actually,
thankfully they I guess they.

1023
00:54:56,280 --> 00:54:59,200
Could change they.
Well, no, they changed it in

1024
00:54:59,200 --> 00:55:01,080
post.
I still remember who it was too.

1025
00:55:01,080 --> 00:55:03,520
It was a guy named Kofi Kingston
of all things.

1026
00:55:03,520 --> 00:55:06,720
Like I just remembered that
they, they basically introduced

1027
00:55:07,040 --> 00:55:10,200
this guy MVP and all the
graphics for Kofi Kingston came

1028
00:55:10,200 --> 00:55:13,120
up because it was wrong.
And this it was one of those

1029
00:55:13,120 --> 00:55:15,480
moments, you know, those moments
where like in your head, you

1030
00:55:15,480 --> 00:55:18,560
know something is wrong and you
know that what you're about to

1031
00:55:18,560 --> 00:55:22,600
do is is incorrect, but it's
labeled the way it's supposed to

1032
00:55:22,600 --> 00:55:27,480
be and it's labeled right.
But you know, like my brain knew

1033
00:55:27,480 --> 00:55:31,880
it was wrong, but I couldn't.
Like if I hit the if I hit the

1034
00:55:31,880 --> 00:55:36,600
button that said MVPI couldn't,
if I were to tell, Oh well, I

1035
00:55:36,600 --> 00:55:38,200
hit Kofi Kingston and it was
wrong.

1036
00:55:38,240 --> 00:55:40,480
Like, and then I did it wrong
that way and I fired the wrong

1037
00:55:40,480 --> 00:55:42,480
cue.
That's totally different than

1038
00:55:42,480 --> 00:55:44,760
firing the right cue that had
the wrong stuff in it.

1039
00:55:45,400 --> 00:55:48,200
And if that makes brutal.
No, no, I get what you're

1040
00:55:48,480 --> 00:55:51,520
saying.
You know, and, and in all of

1041
00:55:51,520 --> 00:55:53,600
this, so we fired the wrong
stuff.

1042
00:55:53,760 --> 00:55:55,880
Obviously everybody was upset.
I get it.

1043
00:55:55,880 --> 00:55:59,000
Like it sucks.
Like you feel terrible and, and

1044
00:55:59,000 --> 00:56:01,000
a couple of a couple, then
they're like, fine, we have to

1045
00:56:01,000 --> 00:56:02,800
fix it in post.
So then what we did was we were

1046
00:56:02,800 --> 00:56:04,400
able to come back on a
commercial break.

1047
00:56:04,400 --> 00:56:06,120
We basically fired the other
queue.

1048
00:56:06,320 --> 00:56:09,760
They record the same view.
This is back in 2007.

1049
00:56:09,760 --> 00:56:12,280
So you know, they basically we
fired the right one.

1050
00:56:12,360 --> 00:56:15,960
They recorded the same view with
the guy coming out and then they

1051
00:56:15,960 --> 00:56:18,360
basically dub it over because it
was a recording.

1052
00:56:18,400 --> 00:56:20,800
You know, it was for smack.
It was for heat, actually, it

1053
00:56:20,800 --> 00:56:23,000
wasn't even for Smack Down.
It was for like their, you know,

1054
00:56:23,000 --> 00:56:25,640
off brand whatever at the time.
20 years, right?

1055
00:56:25,680 --> 00:56:28,480
Yeah.
And and so through that, but

1056
00:56:28,480 --> 00:56:30,960
then after all of that, we
realized that we've been

1057
00:56:30,960 --> 00:56:36,480
programming so fast that we
hadn't had a chance to move the

1058
00:56:36,480 --> 00:56:39,800
backup over to the backup
console because we were

1059
00:56:39,800 --> 00:56:41,480
programming right up until show
started.

1060
00:56:41,480 --> 00:56:45,560
And so then the console locked
up and we were missing a couple

1061
00:56:45,560 --> 00:56:47,200
of wrestlers on the backup
console.

1062
00:56:47,200 --> 00:56:49,520
And so it's like, you know,
learning to remember.

1063
00:56:49,520 --> 00:56:51,720
One thing after another.
Yeah, dude, one thing after

1064
00:56:51,720 --> 00:56:54,520
brutal every every single time
so.

1065
00:56:54,560 --> 00:56:57,200
Did you get fired?
Actually, I did.

1066
00:56:57,200 --> 00:56:58,040
Yep.
Oh, wow.

1067
00:56:59,080 --> 00:57:01,440
Oh yeah.
So the next your first time.

1068
00:57:02,440 --> 00:57:04,440
First time, yeah.
No, that was the second time

1069
00:57:04,440 --> 00:57:06,000
actually.
I had been fired from another

1070
00:57:06,000 --> 00:57:08,280
company prior to that.
That's a whole another.

1071
00:57:08,280 --> 00:57:12,680
That's another story.
Yeah, but best which that firing

1072
00:57:12,680 --> 00:57:14,760
the first one was the best thing
that ever happened to me.

1073
00:57:14,960 --> 00:57:17,560
Literally it it is what they.
Usually are.

1074
00:57:17,560 --> 00:57:19,560
They usually end up that way,
you know what I mean?

1075
00:57:19,560 --> 00:57:22,680
Correct.
It was, it catalyzed me to start

1076
00:57:22,680 --> 00:57:24,280
the company that I'm running
today.

1077
00:57:24,600 --> 00:57:28,120
It drove me to, to treat people
right, to do things the way that

1078
00:57:28,120 --> 00:57:31,800
they need to be done, you know,
And so after all the stuff at,

1079
00:57:31,800 --> 00:57:36,600
at, at WWE that weekend, we were
at wrestle, not WrestleMania.

1080
00:57:36,600 --> 00:57:39,680
And the next week was Royal
Rumble at Madison Square Garden.

1081
00:57:40,160 --> 00:57:43,440
And you know, during the week,
you know, it was actually very

1082
00:57:43,440 --> 00:57:44,960
cool.
So the gentleman, I can't even

1083
00:57:44,960 --> 00:57:48,000
remember his name at Bandit
right now, but he called me on

1084
00:57:48,000 --> 00:57:50,160
Thursday.
And the first words out of his

1085
00:57:50,160 --> 00:57:53,360
mouth when he called me, he goes
Jordan, he goes, I'm sorry.

1086
00:57:54,080 --> 00:57:57,720
If you never wanted to go back
out to WWE again, I would

1087
00:57:57,720 --> 00:58:01,120
perfectly understand because we
put you in a situation that you

1088
00:58:01,120 --> 00:58:06,080
could not win and expected you
to somehow pull off a miracle

1089
00:58:06,080 --> 00:58:07,800
and we did not set you up to
win.

1090
00:58:08,680 --> 00:58:10,840
And, and I told him, I said, you
know what?

1091
00:58:10,840 --> 00:58:13,680
I said, listen, I committed, I
told you 3 months.

1092
00:58:13,720 --> 00:58:17,360
I will stand by my word and do
what I told you to I would do.

1093
00:58:18,080 --> 00:58:19,400
But after three months, I'm
done.

1094
00:58:19,840 --> 00:58:22,640
He said, OK, I understand, thank
you for that.

1095
00:58:22,840 --> 00:58:24,040
And and we'll get it figured
out.

1096
00:58:24,040 --> 00:58:26,320
So then we get to Madison Square
Garden.

1097
00:58:26,440 --> 00:58:28,440
This is my first time in MSG
actually.

1098
00:58:29,240 --> 00:58:35,080
And we get there and we're going
in and, and the, the producer

1099
00:58:35,080 --> 00:58:37,360
pulls me aside.
He basically said, hey, Jordan,

1100
00:58:37,360 --> 00:58:39,000
we don't think you're the right
person to do this.

1101
00:58:39,000 --> 00:58:40,800
So on and so forth.
Whatever.

1102
00:58:40,800 --> 00:58:42,920
I'm, I'm not, I won't disclose
names because I don't want to.

1103
00:58:43,160 --> 00:58:44,600
Whatever.
I'm not a big fan of this

1104
00:58:44,600 --> 00:58:47,760
individual.
But The funny thing that I find

1105
00:58:47,760 --> 00:58:52,360
about the whole situation is
that after all of that, the new

1106
00:58:52,360 --> 00:58:56,160
guy they brought in, I trained
him how to do his job, taught

1107
00:58:56,160 --> 00:58:58,320
him how to run the console,
taught him how to run the show,

1108
00:58:58,320 --> 00:59:00,120
taught him how to do everything
about it.

1109
00:59:00,280 --> 00:59:02,360
And then he stuck around for 15
years.

1110
00:59:02,960 --> 00:59:09,640
And so, so to me, in the end,
even though, number one, if I

1111
00:59:09,640 --> 00:59:15,960
had kept that job, I, I may have
never started gig rent in the

1112
00:59:15,960 --> 00:59:19,840
company I'm running now because
it was consistent, it was

1113
00:59:20,160 --> 00:59:24,040
regular, you know, I'm a very
loyal person and so I stick to

1114
00:59:24,040 --> 00:59:27,240
things regularly.
So, so in the end, it was

1115
00:59:27,440 --> 00:59:29,280
absolutely what needed to
happen.

1116
00:59:29,280 --> 00:59:32,520
And, and then I look back and I
say, you know what, if I had

1117
00:59:32,520 --> 00:59:35,480
chosen to stay and they had not
done that, I would have crushed

1118
00:59:35,480 --> 00:59:38,520
it and I would have been doing
whatever they asked me to do.

1119
00:59:38,520 --> 00:59:39,800
And I've been doing it for a
long time.

1120
00:59:39,800 --> 00:59:42,520
And.
Well, even even from their end,

1121
00:59:42,520 --> 00:59:45,840
you know, like to me it just
sounds like, you know, sort of

1122
00:59:45,840 --> 00:59:50,120
middle management guy gets
yelled at by top management guy

1123
00:59:50,120 --> 00:59:53,280
needs to place the blame on
someone and say top management

1124
00:59:53,280 --> 00:59:55,560
guy, I've taken care of the
problem.

1125
00:59:56,080 --> 00:59:59,160
You know, so he didn't take care
of the problem.

1126
00:59:59,160 --> 01:00:02,080
He blamed somebody for the
problem and got rid of that

1127
01:00:02,080 --> 01:00:03,240
person, right.
So.

1128
01:00:03,240 --> 01:00:06,400
So here's the thing.
Like the everybody always joked

1129
01:00:06,400 --> 01:00:09,720
on WWE, if a piece of gear
fails, somebody gets fired.

1130
01:00:09,840 --> 01:00:13,600
Like that's just, that was just
kind of the thing and I'd heard

1131
01:00:13,600 --> 01:00:17,280
it before, so this wasn't.
A surprise brutal culture.

1132
01:00:17,480 --> 01:00:20,640
It it is, but that I mean, guys
who have been out there will

1133
01:00:20,640 --> 01:00:23,680
tell you like if a piece of gear
fails, it's likely somebody's

1134
01:00:23,680 --> 01:00:25,840
going to get fired.
Even if it was so the console

1135
01:00:25,840 --> 01:00:27,720
failed.
I couldn't fix that.

1136
01:00:27,960 --> 01:00:31,560
I had like literally it, it
died.

1137
01:00:31,800 --> 01:00:34,920
I mean the guy was the guy from
the console company was there.

1138
01:00:34,920 --> 01:00:37,440
I don't even remember the name.
It's AI.

1139
01:00:37,440 --> 01:00:39,120
Don't think the consoles exist
anymore.

1140
01:00:39,120 --> 01:00:43,080
I can't, I can't remember at the
time, but you know, again, it

1141
01:00:43,080 --> 01:00:45,560
was an experience and, and I
learned it and I stuck it out

1142
01:00:45,560 --> 01:00:48,040
for the next three months.
Like I said, you know, when I

1143
01:00:48,040 --> 01:00:50,480
did all the, did all the
Versatubes and I did those

1144
01:00:50,480 --> 01:00:55,000
things and after three months I
went back to, I went back to

1145
01:00:55,000 --> 01:00:58,080
doing Rock'n'roll.
I can't, I think the next tour.

1146
01:00:58,560 --> 01:01:01,400
So I did WWE.
Oh, and then 9 Inch Nails was

1147
01:01:01,400 --> 01:01:03,160
after that.
So we finished, I finished up

1148
01:01:03,160 --> 01:01:06,920
WWE, I did, oh, Def Leppard.
Excuse me, Def Leppard.

1149
01:01:06,920 --> 01:01:08,640
Then 9 Inch Nails.
So I finished out this spring

1150
01:01:08,640 --> 01:01:10,840
with Def Leppard.
Spent a month and 1/2 with them.

1151
01:01:10,840 --> 01:01:13,280
With who?
With With Bandit still or.

1152
01:01:13,720 --> 01:01:15,640
No, with with Nocturne I went
back to the right.

1153
01:01:15,680 --> 01:01:16,920
Turn after, not back to
Nocturne.

1154
01:01:16,920 --> 01:01:20,160
So I was doing I did Bandit for
for three for three months and

1155
01:01:20,160 --> 01:01:26,840
then and then went in April of
2008 went to or sorry, take that

1156
01:01:26,840 --> 01:01:29,880
back.
That was the first that getting

1157
01:01:29,880 --> 01:01:32,520
fired from WWE was the first
because I then got fired from

1158
01:01:32,520 --> 01:01:35,880
that net from the other company.
Next after that, I apologize, I

1159
01:01:35,880 --> 01:01:39,200
got them mixed up.
So Bandit was the first one.

1160
01:01:39,400 --> 01:01:42,240
Then this one went then the
getting fired from another

1161
01:01:42,240 --> 01:01:44,840
company called Richter scale was
the was the other one.

1162
01:01:45,880 --> 01:01:48,600
And and that was the best thing
that ever happened to me.

1163
01:01:48,600 --> 01:01:50,680
But it was good.
I mean, it was really good for

1164
01:01:50,680 --> 01:01:53,400
me and that, like I said, I
would have been faithful and all

1165
01:01:53,400 --> 01:01:56,360
the other things that I didn't,
you know, that, you know, going

1166
01:01:56,360 --> 01:01:59,000
to 9 Inch Nails and meeting the
people that I did there and

1167
01:01:59,000 --> 01:02:02,320
working with the guys that I did
there and, and and then Nocturne

1168
01:02:02,320 --> 01:02:03,920
and all.
Like none of that might have

1169
01:02:03,920 --> 01:02:07,720
happened if I had stayed with
WWE and and stuck with that job.

1170
01:02:07,760 --> 01:02:09,600
I get that.
You know so.

1171
01:02:09,920 --> 01:02:13,440
I completely get that.
So you how long were you at

1172
01:02:13,440 --> 01:02:15,120
Nocturne?
The second time, then a couple

1173
01:02:15,120 --> 01:02:18,440
years or.
For about 6, I mean, I was

1174
01:02:18,440 --> 01:02:21,120
freelance, you know your
permalance with them.

1175
01:02:21,120 --> 01:02:24,200
So I mean I did, I did Def
Leppard, did a couple of 1 offs

1176
01:02:24,200 --> 01:02:27,360
over the summer, then started 9
inch nails and did 9 inch nails

1177
01:02:27,360 --> 01:02:31,600
for about 5 or 6 months in that
we moved to Denver.

1178
01:02:31,720 --> 01:02:37,280
And then that's when I was lured
in by the owner of the company

1179
01:02:37,280 --> 01:02:40,160
of Richter Scale and, and
convinced of all those great,

1180
01:02:40,160 --> 01:02:41,600
amazing things that we were
going to do.

1181
01:02:41,600 --> 01:02:44,680
And then basically got hired and
take advantage of for the next

1182
01:02:44,680 --> 01:02:47,840
12 months, 13 months and work to
the bone.

1183
01:02:47,840 --> 01:02:50,680
Literally worked more for the
local company that I did on

1184
01:02:50,680 --> 01:02:53,320
tour.
Like my wife, I got done with

1185
01:02:53,320 --> 01:02:55,200
the first year.
My wife wanted me to go back out

1186
01:02:55,200 --> 01:02:58,640
on tour because I was home 150
days when I was touring and I

1187
01:02:58,640 --> 01:03:02,240
was home like 85 days when I was
working for the local like

1188
01:03:02,280 --> 01:03:05,520
literally in town 30 minutes
from my house or you know, in

1189
01:03:05,520 --> 01:03:10,360
the local area and was just just
beat to I hate death's not the

1190
01:03:10,360 --> 01:03:11,520
right word.
I'm still alive.

1191
01:03:11,520 --> 01:03:15,120
Obviously I'm here, but just
just it was brutal, brutal

1192
01:03:15,160 --> 01:03:16,280
schedule.
It was.

1193
01:03:17,480 --> 01:03:21,000
And then they, they fired me 3
days before Christmas of two in

1194
01:03:21,000 --> 01:03:26,040
2009.
So December 22nd, 2009 and

1195
01:03:26,120 --> 01:03:29,240
scared out of my mind had a new
baby on the way, had just bought

1196
01:03:29,240 --> 01:03:31,640
a house.
I mean, literally, you know,

1197
01:03:32,040 --> 01:03:35,520
everything colliding, but it was
the best thing that ever

1198
01:03:35,520 --> 01:03:37,560
happened.
In April of 2010 I started the

1199
01:03:37,560 --> 01:03:39,840
Rare Experience, which was the
first company I started.

1200
01:03:39,840 --> 01:03:42,680
OK, so now you're in Denver.
Correct.

1201
01:03:42,680 --> 01:03:44,280
I've been in Denver.
For a year now, yeah.

1202
01:03:44,280 --> 01:03:45,960
You've moved from Nashville to
Denver.

1203
01:03:45,960 --> 01:03:47,960
You're with Rick Rouscale, You
bought a house.

1204
01:03:48,400 --> 01:03:53,080
And you know, if I was to go
back then and give you advice, I

1205
01:03:53,080 --> 01:03:57,600
would say maybe you should rent.
That'd be one of my first

1206
01:03:57,600 --> 01:03:58,600
pieces.
Of Well, we did.

1207
01:03:58,600 --> 01:04:01,200
We had rented for a year.
Well, we did.

1208
01:04:01,200 --> 01:04:03,960
We rented for a whole year to
figure out where we wanted to

1209
01:04:04,080 --> 01:04:05,960
live.
And so we had, we had just, so I

1210
01:04:05,960 --> 01:04:09,880
came to work for them in
November of 2008.

1211
01:04:10,280 --> 01:04:16,120
And then and so we rented for a
whole year and then in, in, in

1212
01:04:16,120 --> 01:04:19,120
November of 2009, we bought a
condo.

1213
01:04:19,120 --> 01:04:21,280
I see, 'cause we were.
You know, we've been there for a

1214
01:04:21,280 --> 01:04:23,680
whole year already, knew we
figured out where we wanted to

1215
01:04:23,680 --> 01:04:25,440
live, found a great little
place.

1216
01:04:25,440 --> 01:04:29,600
You know, my wife got pregnant.
I was on the floor of LDI when

1217
01:04:29,640 --> 01:04:31,920
when she called me up and told
me she was pregnant with our

1218
01:04:31,920 --> 01:04:35,680
first son, you know?
So I'm sitting there like, oh

1219
01:04:35,680 --> 01:04:37,600
wow, I was not expecting that.
Yeah.

1220
01:04:38,840 --> 01:04:43,080
So, So what is the rare
experience or, or what was it?

1221
01:04:43,080 --> 01:04:45,560
I I think it still exists,
doesn't it it?

1222
01:04:45,560 --> 01:04:48,480
Does the rare experience is the
whole it is the holding company,

1223
01:04:48,480 --> 01:04:52,440
so the rare experience is the
company that's going to own all

1224
01:04:52,440 --> 01:04:54,120
of the other companies that I
will.

1225
01:04:54,120 --> 01:04:57,560
Own, you know, over, but it was
also the first company you

1226
01:04:57,560 --> 01:05:00,000
started and when you first
started it, what was it?

1227
01:05:00,600 --> 01:05:03,920
The original idea was to be a
producer, producer, technical

1228
01:05:03,920 --> 01:05:07,760
direction company that would
produce and, and manage events

1229
01:05:07,760 --> 01:05:09,720
specifically.
So it was event based.

1230
01:05:09,720 --> 01:05:13,320
It was, you know, I was managing
some, I was working with a guy

1231
01:05:13,320 --> 01:05:16,160
that was doing like some crusade
style events and doing some

1232
01:05:16,160 --> 01:05:19,160
other, you know, technical
direction management type stuff

1233
01:05:19,160 --> 01:05:22,040
and, and all, all within the
Christian world.

1234
01:05:23,000 --> 01:05:25,800
But that was something that, you
know, I was like, oh, maybe I

1235
01:05:25,800 --> 01:05:27,760
could do this for a living.
Maybe this would be something

1236
01:05:27,760 --> 01:05:29,160
I'm, you know, because I was
good at it.

1237
01:05:29,160 --> 01:05:31,360
I was good at managing and
organizing and taking all that

1238
01:05:31,360 --> 01:05:34,000
stuff down and, and making it
happen.

1239
01:05:34,000 --> 01:05:37,000
So I was like, well, let's give
it a shot and see what happens.

1240
01:05:37,360 --> 01:05:39,520
And so I did a little bit here
and there.

1241
01:05:39,520 --> 01:05:42,360
Most of that for the rare
experience was spent doing

1242
01:05:42,360 --> 01:05:46,480
touring, doing, doing
rock'n'roll type stuff, working

1243
01:05:46,480 --> 01:05:51,800
for any number of any number of
come, you know, groups with that

1244
01:05:51,800 --> 01:05:55,800
we worked with for Nocturne
until 2014.

1245
01:05:55,800 --> 01:06:00,520
So the end of 2014 was really my
last tour that I ever did.

1246
01:06:01,760 --> 01:06:04,800
And so for that, you know, the
next five years basically most

1247
01:06:04,800 --> 01:06:09,320
of that was spent with Lincoln
Park and working with them and

1248
01:06:09,320 --> 01:06:11,080
really became part of the core
team there.

1249
01:06:11,080 --> 01:06:15,080
And then the end of 2014, Jim
Digby, my production manager, I

1250
01:06:15,080 --> 01:06:19,840
remember we were in Manchester,
UK and earlier that year, June

1251
01:06:19,840 --> 01:06:23,680
of 2014, my wife had said, you
know, like, and, and this is

1252
01:06:24,040 --> 01:06:26,240
I'm, you know, like I'm, I'm a
very loyal person.

1253
01:06:26,240 --> 01:06:27,440
I've been with them for a long
time.

1254
01:06:27,440 --> 01:06:29,960
The money was good.
Like everything was like, right.

1255
01:06:30,120 --> 01:06:32,240
It was perfect.
I mean, I could, the, the

1256
01:06:32,240 --> 01:06:35,080
schedule is where I could do
corporate events in between.

1257
01:06:35,240 --> 01:06:38,360
It wasn't like hardcore touring.
We'd go out for 6 to 8 weeks and

1258
01:06:38,360 --> 01:06:39,920
then we'd come home for six to
eight weeks.

1259
01:06:39,920 --> 01:06:41,280
What?
Was your role on that tour?

1260
01:06:41,280 --> 01:06:42,840
What was your?
Title.

1261
01:06:42,840 --> 01:06:44,520
I played a couple of different
positions.

1262
01:06:44,520 --> 01:06:48,280
So I started out as
projectionist and then I ended

1263
01:06:48,280 --> 01:06:51,920
up joining the core team the
next year and I was LED crew

1264
01:06:51,920 --> 01:06:59,000
chief, you know, crew chief,
lead LED lead projectionist, you

1265
01:06:59,000 --> 01:07:02,520
know, kind of like a engineer
ish where I would be.

1266
01:07:02,880 --> 01:07:05,800
So myself and then my good
friend Skip Twitchell, our

1267
01:07:05,800 --> 01:07:09,080
director would basically go out
on any of the traveling jobs and

1268
01:07:09,080 --> 01:07:12,280
it's just the two of us would
carry 2 Cadillacs of video

1269
01:07:12,280 --> 01:07:17,200
cable.
And with that video cable we had

1270
01:07:18,000 --> 01:07:24,680
a bunch of cameras, you know,
stuff around the systems for a

1271
01:07:24,680 --> 01:07:27,400
Switcher, you know, plug into a
smaller system.

1272
01:07:27,400 --> 01:07:30,720
And then that would travel with
us to all the traveling shows.

1273
01:07:30,720 --> 01:07:34,360
And then the big tours we would
carry, you know, full did all of

1274
01:07:34,360 --> 01:07:36,800
the traveling, traveled the
world.

1275
01:07:36,840 --> 01:07:38,920
I mean, that was really the time
where I had the opportunity to

1276
01:07:38,920 --> 01:07:45,040
go like all over the world, you
know, and that's another part of

1277
01:07:45,040 --> 01:07:47,680
like catapulting my career
forward, doing things.

1278
01:07:47,680 --> 01:07:50,880
You know, I was in my 20, late
20s, early 30s at that point.

1279
01:07:51,480 --> 01:07:55,440
And, and, and I mean, I was
doing stuff that, you know,

1280
01:07:55,440 --> 01:07:59,280
guys, you know, almost double my
age, never got to do, never were

1281
01:07:59,280 --> 01:08:01,480
out doing.
And, and you know, I would just

1282
01:08:01,480 --> 01:08:05,320
dive in and help and work with,
I mean, 1 Jim Digby was one of

1283
01:08:05,320 --> 01:08:07,800
my favorite production managers.
He's a great guy.

1284
01:08:08,680 --> 01:08:12,920
Oh, man, fantastic.
And, and you know, he was, he

1285
01:08:12,920 --> 01:08:16,240
was great at taking care of the
people that worked for him and,

1286
01:08:16,240 --> 01:08:19,479
and enabling them to do an
excellent job.

1287
01:08:19,479 --> 01:08:23,399
So it's like if you jump in and
just say, hey, like, hey, can I

1288
01:08:23,399 --> 01:08:24,640
help you with that?
Can I do this?

1289
01:08:24,640 --> 01:08:26,960
Can I do that?
You know, working with our stage

1290
01:08:26,960 --> 01:08:30,000
manager, Ethan Murphy at the
time and, and all of the other

1291
01:08:30,000 --> 01:08:33,439
guys on the team, you know, we
became an incredibly cohesive

1292
01:08:33,439 --> 01:08:37,040
group that just got stuff done
and it was so much fun.

1293
01:08:37,040 --> 01:08:39,319
We had a great time.
I mean, we went, I think I've

1294
01:08:39,319 --> 01:08:42,319
been to like 60 countries around
the world touched, you know,

1295
01:08:42,319 --> 01:08:46,640
been able to set my foot on six
of seven continents with, with

1296
01:08:46,640 --> 01:08:49,200
Linkin Park.
I mean it, it was just a great

1297
01:08:49,200 --> 01:08:52,840
four years.
But my, my wife in June of two,

1298
01:08:52,960 --> 01:08:56,160
2014 was like, you know, kind of
hinting at, hey, maybe it's time

1299
01:08:56,160 --> 01:08:58,680
to look at doing something else.
And I kind of cast it aside at

1300
01:08:58,680 --> 01:09:01,200
the time and I was like, no,
this is great, it's awesome,

1301
01:09:01,200 --> 01:09:05,680
whatever.
And then in November of 2014, I

1302
01:09:05,680 --> 01:09:09,319
sit in my hotel room in
Manchester and I remember

1303
01:09:09,319 --> 01:09:12,720
exactly what I was doing, but
all of a sudden my brain just

1304
01:09:13,000 --> 01:09:16,920
lit up and I was like, there's
nowhere else for me to go here.

1305
01:09:17,040 --> 01:09:21,600
Like I literally reached the top
of what I could, like what I

1306
01:09:21,600 --> 01:09:25,080
could accomplish in at Lincoln
Park.

1307
01:09:25,080 --> 01:09:28,399
And it's not a bad thing that
everybody was great at their

1308
01:09:28,399 --> 01:09:30,399
jobs.
Nobody, you know, there was

1309
01:09:30,399 --> 01:09:32,600
nowhere else to go.
It wasn't like I could

1310
01:09:32,600 --> 01:09:34,920
eventually become the director
or do this or like but.

1311
01:09:35,120 --> 01:09:37,960
Unless, unless I change
something in my life, I'm going

1312
01:09:37,960 --> 01:09:41,040
to be doing the exact same thing
I'm doing right now, 20 years

1313
01:09:41,040 --> 01:09:42,319
from now.
Exactly.

1314
01:09:42,359 --> 01:09:44,600
And I might lose my wife along
the way, or my.

1315
01:09:44,600 --> 01:09:47,600
Family very possibly and you
know, I had tried to like

1316
01:09:47,600 --> 01:09:50,040
communicate with in Nocturne.
Hey guys, I want to move up, I

1317
01:09:50,040 --> 01:09:52,960
want to do more, I want to learn
more for about two years.

1318
01:09:52,960 --> 01:09:55,520
And it really it just kept feel
like it was hitting a ceiling

1319
01:09:56,000 --> 01:09:58,960
and and wasn't going anywhere,
partially because I was feeling

1320
01:09:58,960 --> 01:10:02,600
a position that was an
absolutely must have position

1321
01:10:02,800 --> 01:10:06,400
that they needed people that
were reliable, consistent and

1322
01:10:06,400 --> 01:10:10,440
could deliver a high quality.
And so obviously when I'm there,

1323
01:10:10,440 --> 01:10:13,160
it's like, duh, Jordan, Jordan
does really well.

1324
01:10:14,120 --> 01:10:17,640
And so anyhow, from that I
walked into the production

1325
01:10:17,640 --> 01:10:20,960
office the next day.
There had been an opportunity to

1326
01:10:20,960 --> 01:10:26,600
go out and become the technical
director for Worldwide boxing or

1327
01:10:26,600 --> 01:10:29,520
something like that.
It was some job that I knew I

1328
01:10:29,520 --> 01:10:34,840
probably wasn't going to get,
but they hadn't told me no yet.

1329
01:10:35,080 --> 01:10:37,320
So it was still something that
was there.

1330
01:10:37,320 --> 01:10:40,480
So I base, I essentially used
that was like, hey, listen, I

1331
01:10:40,480 --> 01:10:45,200
have this opportunity that I'm
waiting on to happen, but if I

1332
01:10:45,200 --> 01:10:47,960
commit to the tour for next
year, I can't do this.

1333
01:10:47,960 --> 01:10:50,200
And I really believe this is the
right thing for me to go and

1334
01:10:50,200 --> 01:10:54,440
pursue.
And so Jim, you know, I expected

1335
01:10:54,440 --> 01:10:55,800
it.
I like in my mind, I'm thinking,

1336
01:10:55,800 --> 01:10:58,080
he's going to be pissed off,
he's going to be angry, he's

1337
01:10:58,080 --> 01:11:00,440
going to be.
And he just, he, he looks right

1338
01:11:00,440 --> 01:11:02,840
at me.
He stood up and he goes, he

1339
01:11:02,840 --> 01:11:06,240
goes, man, he goes, we love you,
we're excited for you.

1340
01:11:06,400 --> 01:11:10,480
You're welcome back anytime.
And, and just gave me a huge hug

1341
01:11:10,880 --> 01:11:14,800
and, and I was like, wow, that
was way easier than I expected

1342
01:11:14,800 --> 01:11:17,120
it to be.
And so then we did the

1343
01:11:17,120 --> 01:11:20,080
Manchester show.
Yeah, we did a two in a row at

1344
01:11:20,080 --> 01:11:22,080
the O2 in London.
Last show.

1345
01:11:22,080 --> 01:11:24,240
He came up, came up, he gave me
a huge hug.

1346
01:11:24,240 --> 01:11:26,000
He's like, Jordan, I love you,
man.

1347
01:11:26,000 --> 01:11:27,080
You're awesome.
Thank you.

1348
01:11:27,080 --> 01:11:29,440
You're welcome back to tour with
us anytime you want to come

1349
01:11:29,440 --> 01:11:30,520
back.
That's great.

1350
01:11:30,840 --> 01:11:33,880
And and that was the last, that
was the last touring show, like

1351
01:11:33,880 --> 01:11:37,600
real touring show I did.
Have you seen them with the girl

1352
01:11:37,600 --> 01:11:41,120
singer?
I've seen some clips, I have not

1353
01:11:41,120 --> 01:11:45,000
seen a full show yet.
So it's, it's weird, it's like,

1354
01:11:45,520 --> 01:11:48,120
well, no, I just, I haven't seen
it live either, but I've just

1355
01:11:48,120 --> 01:11:51,120
seen video and stuff.
And I'm not saying they're bad

1356
01:11:51,120 --> 01:11:54,240
or anything.
I just think that it's a weird

1357
01:11:54,240 --> 01:11:57,520
decision to put her in that
position and to put the band in

1358
01:11:57,520 --> 01:11:59,960
that position.
Like whoever made the decision,

1359
01:12:00,720 --> 01:12:03,240
I'm not saying it's wrong.
I'm not saying I know more than

1360
01:12:03,240 --> 01:12:05,600
anybody.
They might be better talent

1361
01:12:05,840 --> 01:12:08,120
talent wise now than they were
before.

1362
01:12:08,120 --> 01:12:11,400
I don't know.
But it's it's like, you know,

1363
01:12:11,400 --> 01:12:15,360
like imagine if Van Halen would
have replaced David Lee Roth

1364
01:12:15,360 --> 01:12:19,600
with, you know, Pat Benatar or
something as opposed to Sammy

1365
01:12:19,600 --> 01:12:21,560
Hagar.
And I'm using old names.

1366
01:12:21,560 --> 01:12:23,040
So I hope you know who these.
People are.

1367
01:12:23,040 --> 01:12:24,440
I know.
I know who all of them.

1368
01:12:25,040 --> 01:12:26,480
Are.
But you know what I'm saying?

1369
01:12:26,480 --> 01:12:29,000
Like it, it just it's a weird
choice.

1370
01:12:29,000 --> 01:12:31,640
It's just a weird decision that
I don't know.

1371
01:12:31,640 --> 01:12:34,560
I was never a massive Linkin
Park fan or anything, so I

1372
01:12:34,560 --> 01:12:38,120
wouldn't care either way.
But I just thought, wow, that's

1373
01:12:38,120 --> 01:12:41,080
an interesting choice, you know,
especially given their fan base.

1374
01:12:41,520 --> 01:12:45,400
Some of their stuff I've heard.
Sounds good.

1375
01:12:45,560 --> 01:12:49,120
Yeah, I mean, but I haven't.
I'll have to go see a show I

1376
01:12:49,120 --> 01:12:51,080
thought about taking my boys to
see.

1377
01:12:51,400 --> 01:12:56,320
There's a September 3rd or 4th
show in Denver that we might be

1378
01:12:56,320 --> 01:12:58,560
able to get to, and it gives me
an excuse to go to our Denver

1379
01:12:58,560 --> 01:13:02,240
office Anyways, so I've thought,
I've thought about taking them

1380
01:13:02,240 --> 01:13:04,040
up there because they are big
Lincoln Park fans.

1381
01:13:04,040 --> 01:13:05,960
They've actually started
listening to the music and they

1382
01:13:06,080 --> 01:13:09,320
really actually enjoy it.
So what happened after you got

1383
01:13:09,320 --> 01:13:11,200
off that tour?
Did you didn't get the other

1384
01:13:11,200 --> 01:13:14,480
gig, the boxing gig?
So, so I left that tour and then

1385
01:13:14,480 --> 01:13:18,320
I had one show scheduled in 2015
and that was it.

1386
01:13:18,440 --> 01:13:21,560
I had one job at the beginning
of the year in January and I was

1387
01:13:21,560 --> 01:13:25,480
like, my wife and I went up, you
know, my parents gave us some

1388
01:13:25,480 --> 01:13:29,800
points to their Hyatt timeshare
up in Aspen and we used it up

1389
01:13:29,800 --> 01:13:31,320
there.
So like during the mud season

1390
01:13:31,320 --> 01:13:33,800
when it's super cheap and we
went up there for two days and

1391
01:13:33,800 --> 01:13:36,320
we just to talk about what we
wanted to do.

1392
01:13:37,320 --> 01:13:40,960
And at the end of 2014, I had
also agreed to take possession

1393
01:13:40,960 --> 01:13:45,360
of two Barco HDX projectors in
exchange for somebody who owed

1394
01:13:45,360 --> 01:13:48,880
me about 30 grand, which was
actually acquire the fire at the

1395
01:13:48,880 --> 01:13:50,480
time.
So here's coming back full

1396
01:13:50,480 --> 01:13:53,840
circle again, acquire the fire
Had I had sold them these

1397
01:13:53,840 --> 01:13:57,480
projectors 3 years earlier, they
owed me money and I traded back

1398
01:13:57,480 --> 01:14:03,280
to them.
That would that would be like

1399
01:14:03,280 --> 01:14:09,920
the, the catalyst that started
gig rent and my my wife wanted a

1400
01:14:11,760 --> 01:14:14,400
my wife wanted to sell them.
She's like, let's sell them and

1401
01:14:14,400 --> 01:14:18,160
get our money.
And I was like, you know, I

1402
01:14:18,160 --> 01:14:19,720
think I can rent these things
out.

1403
01:14:20,120 --> 01:14:23,240
Let's, let's see what happened.
Let's just give it a try.

1404
01:14:23,480 --> 01:14:26,480
And I had already had a tour
lined up for them because

1405
01:14:26,560 --> 01:14:28,880
acquire the fire had been
renting these for a tour early

1406
01:14:29,080 --> 01:14:31,480
like previously.
And so I would just basically

1407
01:14:31,480 --> 01:14:35,120
took over that rental and I
started renting them for a tour.

1408
01:14:35,880 --> 01:14:39,960
And so that was January of 2015.
And that was as the rare

1409
01:14:39,960 --> 01:14:42,920
experience.
Still, that was just slow, you

1410
01:14:42,920 --> 01:14:46,440
know, running out of my garage.
And then I went from 2

1411
01:14:46,440 --> 01:14:49,160
projectors to 4 projectors.
I bought two more and then I

1412
01:14:49,160 --> 01:14:54,400
went from 4 projectors to 8 and
then I bought a Spyder X20 and

1413
01:14:54,400 --> 01:14:57,400
then I bought, you know, four
more projectors.

1414
01:14:57,400 --> 01:14:59,400
And so like over the time.
So we where.

1415
01:14:59,400 --> 01:15:01,080
Were you storing all this stuff
though?

1416
01:15:01,560 --> 01:15:06,240
Well, it started in my garage
and then I moved to a 10 by 10

1417
01:15:06,240 --> 01:15:10,240
storage unit up the street in a
in a little guardian storage

1418
01:15:10,240 --> 01:15:11,840
place.
And it was the perfect storage

1419
01:15:11,840 --> 01:15:14,640
place because I had a loading
dock so I could actually bring

1420
01:15:14,640 --> 01:15:18,000
in trucks to pick stuff up.
It wasn't a flat and it was

1421
01:15:18,000 --> 01:15:19,880
indoors, so I could work
indoors.

1422
01:15:20,000 --> 01:15:22,840
So in Denver in the winter, you
definitely don't want to be

1423
01:15:22,840 --> 01:15:24,640
working out of storage units
outside.

1424
01:15:24,720 --> 01:15:28,080
So it was interior.
So I had AI had a 10 by 10

1425
01:15:28,080 --> 01:15:31,520
storage unit and then I got a 20
by and then I got a 10 by 20 or

1426
01:15:31,520 --> 01:15:36,760
25 and then I got 2 and then I
got 3 and I got 4.

1427
01:15:37,920 --> 01:15:44,400
And so from 2015, so really I
got the storage unit in 2016.

1428
01:15:44,400 --> 01:15:50,720
And so 2016 to 2019 we were in
storage units in Westminster, N

1429
01:15:50,720 --> 01:15:55,280
Denver, Co.
And then in August of 2019, we

1430
01:15:55,280 --> 01:15:59,600
moved into our first warehouse,
which was actually right around

1431
01:15:59,600 --> 01:16:04,960
the corner from where we were
with the storage units and is

1432
01:16:04,960 --> 01:16:10,760
about 4200 square feet of space
in there, in right, right in

1433
01:16:10,760 --> 01:16:13,200
Westminster, across the street
from Costco to the point where

1434
01:16:13,200 --> 01:16:16,560
like if we needed more
televisions for a rental, we

1435
01:16:16,560 --> 01:16:18,760
could literally walk across.
That's hilarious.

1436
01:16:19,160 --> 01:16:23,640
Buy 4 you know, 50 fives or 60
fives and roll them across for.

1437
01:16:23,640 --> 01:16:28,120
$99 each.
Yeah, that's that's hilarious.

1438
01:16:28,120 --> 01:16:31,240
And you know what A great time
to invest money in a new shop

1439
01:16:31,240 --> 01:16:34,000
and probably some inventory and
stuff right before COVID.

1440
01:16:34,640 --> 01:16:36,720
Yeah.
Oh, you know, there are pictures

1441
01:16:36,720 --> 01:16:41,600
of me taking delivery of our
first, our first 22K laser

1442
01:16:41,600 --> 01:16:46,440
projectors on February 8th or
9th of 2020.

1443
01:16:47,560 --> 01:16:51,000
You know, stacks of projectors,
pallets of televisions.

1444
01:16:51,000 --> 01:16:56,320
I mean, I had just bought 4243
inch Panasonic TV's because we

1445
01:16:56,320 --> 01:16:59,960
had, we were going to do a huge
booth at Hymns, which was the

1446
01:16:59,960 --> 01:17:03,480
big medical convention.
That's that spring and the gear

1447
01:17:03,480 --> 01:17:07,200
was already on the way to hims
and it can and it canceled while

1448
01:17:07,200 --> 01:17:10,320
the gear was on the way.
I mean, it was like it was, it

1449
01:17:10,320 --> 01:17:12,880
was 50 monitors that we're all
going.

1450
01:17:12,880 --> 01:17:14,760
I mean, it was a full truckload
of gear.

1451
01:17:16,000 --> 01:17:21,440
And but I, I mean, ultimately
COVID was the best thing that

1452
01:17:21,440 --> 01:17:23,640
probably ever happened to the
to, to the company.

1453
01:17:23,720 --> 01:17:25,560
How's that?
So well.

1454
01:17:25,560 --> 01:17:27,920
So when did you actually start
Gig Rent?

1455
01:17:28,280 --> 01:17:31,640
Had it been?
Started in 2018 so I officially

1456
01:17:31,640 --> 01:17:34,480
moved it from the Rare
experience to gig rent in 2018.

1457
01:17:34,480 --> 01:17:36,520
OK, because now you're.
Trying to and now you're

1458
01:17:36,520 --> 01:17:38,320
operating as gig rent and you've
got to.

1459
01:17:38,360 --> 01:17:42,080
Build around Denver and and Gig
Rent actually started under a

1460
01:17:42,080 --> 01:17:45,080
completely different premise.
Gig Rent started under the idea

1461
01:17:45,080 --> 01:17:49,160
that I wanted to be a whip, a
way for super freelancers to

1462
01:17:49,160 --> 01:17:53,480
rent their gear out more than
they do when they rent it by

1463
01:17:53,480 --> 01:17:55,960
themselves.
So you know, all the guys that

1464
01:17:55,960 --> 01:17:59,280
owned X 20s and consoles and
things like that.

1465
01:17:59,280 --> 01:18:03,040
I wanted to like basically
create a network of people that

1466
01:18:03,040 --> 01:18:07,240
could rent out their MA twos and
their X 20s and their E twos and

1467
01:18:07,240 --> 01:18:08,960
their, you know, all of these
things.

1468
01:18:09,080 --> 01:18:11,840
And then I could take a cut of
the action similar to what

1469
01:18:11,840 --> 01:18:16,160
you're doing with Gearshare.
But but I wanted to take the cut

1470
01:18:16,160 --> 01:18:17,840
of the action.
And then you came up with the

1471
01:18:17,880 --> 01:18:20,280
idea of just paying a
subscription fee and staying out

1472
01:18:20,280 --> 01:18:22,920
of the cut side of things, which
is the right way to go?

1473
01:18:23,840 --> 01:18:25,960
We'll see.
And we'll see.

1474
01:18:26,000 --> 01:18:27,760
It's yet to be proven, but we'll
see.

1475
01:18:27,880 --> 01:18:29,680
True.
I think it's a better idea than

1476
01:18:29,680 --> 01:18:31,720
trying to take a cut of it, let
me put it that way.

1477
01:18:32,200 --> 01:18:34,400
Because when you take a cut of
it, you're responsible for it.

1478
01:18:34,440 --> 01:18:37,360
Yeah, you now have liability.
Exactly.

1479
01:18:37,400 --> 01:18:40,960
And so, so through that process,
I realized that I was actually

1480
01:18:40,960 --> 01:18:43,440
pretty good at renting gear and
servicing customers.

1481
01:18:43,680 --> 01:18:46,840
And so I just kept buying gear
and buying the things that that

1482
01:18:46,840 --> 01:18:49,880
people wanted.
And so now, you know, eight

1483
01:18:49,880 --> 01:18:53,640
years, nine years, eight years
later, you know, we've

1484
01:18:53,640 --> 01:18:56,880
transformed this into a company
that that has two locations.

1485
01:18:57,240 --> 01:19:01,680
And you know, with COVID, back
to your question, with COVID, I

1486
01:19:01,680 --> 01:19:05,840
was able to get access to money
through COVID that I that I

1487
01:19:05,840 --> 01:19:09,960
would have taken another five
years to get access to without

1488
01:19:09,960 --> 01:19:13,000
COVID.
And so you got like an EIDM loan

1489
01:19:13,000 --> 01:19:14,560
or something?
EIDL correct?

1490
01:19:14,800 --> 01:19:19,720
I got an EIDL loan and was able
to, number one, I mean obviously

1491
01:19:19,720 --> 01:19:23,120
was to pay off the debts that I
had, which we did, you know, I

1492
01:19:23,120 --> 01:19:27,280
paid every dollar that was owed
from, from COVID, pre COVID,

1493
01:19:27,280 --> 01:19:30,040
even though it might have taken
me two years to make it happen.

1494
01:19:30,200 --> 01:19:32,400
We made it happen and we paid
off every dollar.

1495
01:19:33,480 --> 01:19:36,440
And then the rest of that money
I took and invested it back into

1496
01:19:36,440 --> 01:19:41,320
the company, bought inventory,
hired people, made some mistakes

1497
01:19:41,640 --> 01:19:45,480
and hiring people, you know, did
everything I needed to do, hired

1498
01:19:45,480 --> 01:19:48,160
too many people, which is really
what ended up happening.

1499
01:19:48,640 --> 01:19:51,520
And so now we've finally, after
a year and a half, really got to

1500
01:19:51,520 --> 01:19:53,920
the point where we're like,
staffed correctly.

1501
01:19:54,800 --> 01:19:57,520
We were up to like 29 people at
one point in time at the

1502
01:19:57,520 --> 01:20:00,680
beginning of 2024.
You know, it's tough to know

1503
01:20:00,680 --> 01:20:02,800
what you don't know.
And a lot of times it's like,

1504
01:20:02,800 --> 01:20:04,640
oh, I need one of those people
to do that.

1505
01:20:04,640 --> 01:20:08,400
I need one of those people.
And then you start to lean down

1506
01:20:08,400 --> 01:20:10,760
a little bit and realize, well,
wait, I just got rid of three

1507
01:20:10,760 --> 01:20:13,760
people and.
My sales went up or or you know,

1508
01:20:13,760 --> 01:20:16,840
my profits went up or something
happened and it wasn't the

1509
01:20:16,840 --> 01:20:19,600
expected result.
You know, I thought if I lost

1510
01:20:19,600 --> 01:20:21,880
people, I was going to lose
revenue, but I didn't.

1511
01:20:22,400 --> 01:20:24,960
So no, I mean it's and we're
similar with me.

1512
01:20:24,960 --> 01:20:28,760
I have half as much staff as I
did pre COVID still to this day

1513
01:20:29,120 --> 01:20:33,280
and haven't blinked, you know
what I mean?

1514
01:20:33,280 --> 01:20:36,680
So it's kind of a weird.
Thing we have, I have more staff

1515
01:20:36,680 --> 01:20:39,640
than I did pre COVID.
Pre COVID, there were only seven

1516
01:20:39,640 --> 01:20:42,520
of us.
Yeah, but we were also doing, we

1517
01:20:42,520 --> 01:20:45,720
were also doing 30% of the
business we're doing now.

1518
01:20:45,720 --> 01:20:48,960
Yeah.
So you know, we were doing, we

1519
01:20:48,960 --> 01:20:51,240
were not doing anything close to
what we're doing now.

1520
01:20:51,240 --> 01:20:52,240
Yeah.
I mean, I do.

1521
01:20:52,240 --> 01:20:55,320
I do more business in 1/2 a year
than I did in a whole year back.

1522
01:20:55,320 --> 01:20:57,560
Then yeah, yeah, pre COVID.
Which is awesome.

1523
01:20:57,560 --> 01:21:02,920
So, so obviously there is some
and with two locations, that's

1524
01:21:02,920 --> 01:21:05,680
the other side of it is that,
you know, if we only had one

1525
01:21:05,680 --> 01:21:08,240
location, there probably would
only be 12 of us.

1526
01:21:08,280 --> 01:21:09,880
So what?
There's 818 of us.

1527
01:21:09,880 --> 01:21:13,440
When and why did you make that
decision to to open in Orlando?

1528
01:21:15,040 --> 01:21:17,240
I made the decision to open
Orlando because I was already

1529
01:21:17,240 --> 01:21:20,240
here, because we moved to
Orlando without the intention of

1530
01:21:20,240 --> 01:21:23,240
opening an office we just knew
we needed to move from.

1531
01:21:23,240 --> 01:21:25,160
Denver.
From Denver, correct?

1532
01:21:25,160 --> 01:21:27,600
So you've got your office in
Denver, but you moved to

1533
01:21:27,600 --> 01:21:29,680
Orlando?
We did correct.

1534
01:21:29,680 --> 01:21:32,040
The original intention was well,
let's move to Orlando or

1535
01:21:32,040 --> 01:21:33,920
somewhere out there.
We originally were actually

1536
01:21:33,920 --> 01:21:36,240
looking on the on the East
Coast, like way out on the

1537
01:21:36,240 --> 01:21:39,040
Atlantic Coast, Palm Bay before
we looked at Orlando.

1538
01:21:39,040 --> 01:21:42,080
We ended up in Orlando because
we decided to open an office

1539
01:21:42,080 --> 01:21:46,640
here, but we were just looking
at moving somewhere else to make

1540
01:21:46,640 --> 01:21:50,200
ourselves uncomfortable, put
ourselves in a position where

1541
01:21:50,200 --> 01:21:54,000
where we weren't just, ha, this
is great.

1542
01:21:54,000 --> 01:21:56,800
This is nice.
This is, you know that the

1543
01:21:56,880 --> 01:22:01,760
comfort is the ultimate desire
of of us as humans.

1544
01:22:02,000 --> 01:22:04,440
But when we get comfortable, we
get lazy.

1545
01:22:04,440 --> 01:22:06,760
And when we get lazy, we make
mistakes.

1546
01:22:06,760 --> 01:22:09,840
And when we make mistakes, we
look back five years later and

1547
01:22:09,840 --> 01:22:12,680
say, wow, holy crap, what
happened?

1548
01:22:13,520 --> 01:22:15,920
And so my wife and I were
looking to avoid that.

1549
01:22:16,600 --> 01:22:20,760
And so we made a decision.
And, you know, do we regret the

1550
01:22:20,760 --> 01:22:22,720
decision?
I don't think we regret it.

1551
01:22:22,720 --> 01:22:25,080
But there are things about
Colorado that we miss.

1552
01:22:25,080 --> 01:22:28,760
Of course, we miss the way it
was, not the way that it is now.

1553
01:22:28,760 --> 01:22:31,840
And we don't know what it would
be like with us there because

1554
01:22:31,840 --> 01:22:34,960
we're not there.
And so there's the nostalgia of

1555
01:22:34,960 --> 01:22:39,520
it, but in reality, we know we
made the right decision moving

1556
01:22:39,520 --> 01:22:41,960
here and the opportunities and
the things that we've been able

1557
01:22:41,960 --> 01:22:43,360
to do.
It wasn't that hard, though,

1558
01:22:43,360 --> 01:22:46,120
when your company's there and
your company's humming along and

1559
01:22:46,120 --> 01:22:48,120
it's growing like crazy and all
of these.

1560
01:22:48,120 --> 01:22:49,520
Great.
Well, it was, but it was COVID.

1561
01:22:49,520 --> 01:22:52,400
So at the time it wasn't we were
in the middle of COVID.

1562
01:22:52,440 --> 01:22:55,280
This was 2021.
We were just figuring out how

1563
01:22:55,280 --> 01:22:59,080
are, you know, I'm paying my
guys, you know, I cut my salary.

1564
01:22:59,160 --> 01:23:02,360
One of my other guys voluntarily
cut his salary by 90%.

1565
01:23:02,560 --> 01:23:06,000
So we were just, I was paying my
guys to make sure that they got

1566
01:23:06,000 --> 01:23:09,400
paid and, and they could take
care of their families and we

1567
01:23:09,400 --> 01:23:11,640
were just trying to figure out
what to do next.

1568
01:23:11,640 --> 01:23:13,240
I mean, that was the thing.
It was middle of COVID.

1569
01:23:13,240 --> 01:23:15,840
It was June of 2021 when we
moved.

1570
01:23:16,240 --> 01:23:19,880
And so, you know, it wasn't
until April of 22 that things

1571
01:23:19,880 --> 01:23:22,080
came roaring back.
And then all of a sudden it was

1572
01:23:22,080 --> 01:23:23,760
like, holy mackerel, what
happened?

1573
01:23:24,200 --> 01:23:29,240
So through that process, you
know, we moved and then we said,

1574
01:23:29,240 --> 01:23:30,800
wow, there's a bunch of business
down here.

1575
01:23:30,800 --> 01:23:33,320
People started asking us to do
stuff in Orlando and we were

1576
01:23:33,320 --> 01:23:36,240
close and why not.
And so I started with storage

1577
01:23:36,240 --> 01:23:39,360
units again.
And so we got, you know, I had 6

1578
01:23:39,360 --> 01:23:41,600
or 7 storage units down in
Kissimmee.

1579
01:23:42,000 --> 01:23:46,000
And for about a year ish, little
less than a year, I was running

1580
01:23:46,000 --> 01:23:49,000
in out of storage units again.
And we had the little lot we

1581
01:23:49,000 --> 01:23:52,280
had, we were subletting space in
Denver from somebody else.

1582
01:23:52,720 --> 01:23:57,520
And then and then we came back
and we were here in Orlando and

1583
01:23:57,520 --> 01:24:00,920
we were doing storage units.
And then in April of 2022, I

1584
01:24:00,920 --> 01:24:04,360
found a space which is where we
are right now and where we've

1585
01:24:04,360 --> 01:24:08,200
been for the last three years.
And it's 10,000 square feet and

1586
01:24:08,200 --> 01:24:10,840
it's 15 minutes from the
Convention Center and 15 minutes

1587
01:24:10,840 --> 01:24:14,760
from all the other hotels.
And, you know, it's, we do a lot

1588
01:24:14,760 --> 01:24:21,240
of work here in Orlando now.
So did you split your gear in

1589
01:24:21,240 --> 01:24:24,080
Denver and ship a bunch of it
out to Orlando or did you just

1590
01:24:24,080 --> 01:24:25,880
add additional inventory or
both?

1591
01:24:25,880 --> 01:24:29,280
I, I split at 1st and I regret
doing it.

1592
01:24:30,200 --> 01:24:32,400
That's actually one of the
biggest learning lessons that I

1593
01:24:32,400 --> 01:24:36,480
learned from this is when you
open up an office that that is

1594
01:24:36,920 --> 01:24:42,400
separate from your current
office, all of your initial like

1595
01:24:42,440 --> 01:24:48,680
infrastructure stuff, cable,
power distros, all of the things

1596
01:24:48,720 --> 01:24:53,480
that, all the heavy stuff that
sucks to ship, just buy it and

1597
01:24:53,760 --> 01:24:56,240
put it in the new office because
you're going to need it.

1598
01:24:56,680 --> 01:25:00,120
And we spent so much time
shipping stuff back and forth

1599
01:25:00,120 --> 01:25:02,960
and, and we need this and we
need that and all of that.

1600
01:25:03,040 --> 01:25:06,240
And, and did we break even?
Who knows?

1601
01:25:06,440 --> 01:25:09,400
You know, but it's a great, it's
a great comment though, Jordan,

1602
01:25:09,400 --> 01:25:15,120
and I'll tell you why.
Like so I've, I've consulted for

1603
01:25:15,120 --> 01:25:19,000
a lot of groups of companies who
have either done rollups or just

1604
01:25:19,000 --> 01:25:22,120
one buying another or whatever.
And one of the things, and it

1605
01:25:22,120 --> 01:25:26,240
comes from actually the very
early PRG days, when PRG first

1606
01:25:26,240 --> 01:25:30,160
started buying companies, Vanco
Bash Cinema Services in Las

1607
01:25:30,160 --> 01:25:33,840
Vegas, when they started buying
these companies, one of the

1608
01:25:33,840 --> 01:25:36,800
things that I witnessed, because
I was doing a lot of business

1609
01:25:36,800 --> 01:25:39,840
with them at the time, was that
they forgot about

1610
01:25:40,280 --> 01:25:43,000
infrastructure.
And infrastructure became one of

1611
01:25:43,000 --> 01:25:45,840
the biggest problems.
Cases that we're not compatible

1612
01:25:45,840 --> 01:25:48,840
with other cases.
Cabling that was done this way

1613
01:25:48,840 --> 01:25:51,040
in one shop and this way in
another shop.

1614
01:25:52,200 --> 01:25:57,160
Lamping, you know, rituals,
gobos, like what do you, what's

1615
01:25:57,160 --> 01:26:00,080
a standard set of gobos for
different fixtures, you know,

1616
01:26:00,480 --> 01:26:03,960
and just all of that
infrastructure, even just

1617
01:26:03,960 --> 01:26:08,200
labeling things or even, you
know, their RFID tags nowadays,

1618
01:26:08,200 --> 01:26:10,960
things like that.
And everyone always forgets it.

1619
01:26:11,280 --> 01:26:15,080
And so they're like, Oh well
they have, they have ETC

1620
01:26:15,080 --> 01:26:16,520
fixtures.
They have ETC.

1621
01:26:16,520 --> 01:26:18,720
Fixtures great.
They're compatible and they

1622
01:26:18,720 --> 01:26:21,720
don't remember all of the stuff
that goes around the fixture,

1623
01:26:21,720 --> 01:26:25,480
right.
And so again, I, I agree with

1624
01:26:25,480 --> 01:26:29,920
your sort of hindsight vision of
the fact that, you know, if you

1625
01:26:29,920 --> 01:26:32,880
could do it again, you'd really
focus on, on just buying the

1626
01:26:32,880 --> 01:26:36,240
infrastructure and not shipping
it back and forth for multiple

1627
01:26:36,240 --> 01:26:38,240
reasons, right?
Correct it, it.

1628
01:26:38,240 --> 01:26:40,120
And it's tough.
And you know, we're in our

1629
01:26:40,120 --> 01:26:41,640
business right now.
We're fighting.

1630
01:26:41,640 --> 01:26:44,240
My wife was telling me two years
ago that we need to work more on

1631
01:26:44,240 --> 01:26:45,960
infrastructure.
And I was just like, no, let's

1632
01:26:46,000 --> 01:26:46,880
go.
We're doing it.

1633
01:26:46,880 --> 01:26:47,760
Let's rock.
And roll.

1634
01:26:47,760 --> 01:26:49,840
Does your wife officially work
with the company?

1635
01:26:49,840 --> 01:26:53,520
Cuz she sounds smart, intuitive.
Oh, she's incredibly smart.

1636
01:26:54,080 --> 01:26:56,200
She does.
She is officially a part of the

1637
01:26:56,200 --> 01:26:58,720
company.
She works from home and she

1638
01:26:58,720 --> 01:27:02,600
works with us mostly.
She's our, what I call our CXO,

1639
01:27:02,600 --> 01:27:06,840
our chief experience officer.
And so she looks at every part

1640
01:27:06,840 --> 01:27:09,800
of what we do, whether it's with
our customers, clients,

1641
01:27:09,800 --> 01:27:13,960
employees, vendors, and says how
do we make sure they have the

1642
01:27:13,960 --> 01:27:16,920
absolute best experience when
working with us?

1643
01:27:16,920 --> 01:27:19,920
And it's all of them.
It's not just outward facing,

1644
01:27:19,920 --> 01:27:23,960
it's also inward.
And so she looks at everything

1645
01:27:23,960 --> 01:27:28,520
through that lens and it's when
she is, you know, attacking

1646
01:27:28,520 --> 01:27:31,360
something that's a challenge,
you know, she was looking at two

1647
01:27:31,360 --> 01:27:33,000
years ago.
She's like, we've got to set up

1648
01:27:33,000 --> 01:27:36,520
like an onboarding system.
And me, I'm the shoot first ask

1649
01:27:36,520 --> 01:27:39,400
questions later guy.
So I'm like, let's go, oh, you

1650
01:27:39,400 --> 01:27:41,840
know, it's like their first day
while the job they're working

1651
01:27:41,840 --> 01:27:44,720
here, we're just going like, you
know, it's like just learn.

1652
01:27:44,720 --> 01:27:48,080
And now two years later, I'm
like, wow.

1653
01:27:48,360 --> 01:27:53,120
Like an onboarding system is so
incredibly important to help

1654
01:27:53,120 --> 01:27:58,600
people understand the company,
the brand, the the how we do

1655
01:27:58,600 --> 01:28:01,600
things like what we use this.
You're talking about partner

1656
01:28:01,600 --> 01:28:04,200
onboarding, not not employee
onboarding.

1657
01:28:04,200 --> 01:28:05,680
No, I'm talking employee
onboard.

1658
01:28:06,280 --> 01:28:10,440
Like when I was hiring people, I
was like, hey, welcome, your new

1659
01:28:10,440 --> 01:28:14,120
job is in the warehouse and this
is the warehouse manager and

1660
01:28:14,120 --> 01:28:15,560
have fun.
Bye.

1661
01:28:15,560 --> 01:28:19,920
And like that was literally like
day one and realizing that

1662
01:28:19,920 --> 01:28:21,240
that's not the right way to do
it.

1663
01:28:22,160 --> 01:28:25,720
And so and we fixed that and we
are in the process of finishing

1664
01:28:25,720 --> 01:28:28,240
it right now.
But like it would have made

1665
01:28:28,240 --> 01:28:30,960
things so much easier two years
ago if I had listened.

1666
01:28:30,960 --> 01:28:34,280
So fathom the thought I didn't
listen to my wife's good idea.

1667
01:28:35,400 --> 01:28:40,200
As CE OS, it's not our best
quality normally listening

1668
01:28:40,200 --> 01:28:43,360
because we're so we're so a type
and we're so used to making

1669
01:28:43,360 --> 01:28:47,200
decisions on the fly and and
being the ultimate decision.

1670
01:28:47,200 --> 01:28:51,520
And to be perfectly honest, if I
were to work for someone ever

1671
01:28:51,520 --> 01:28:57,640
again, which God help them, I
would prefer a very decisive

1672
01:28:57,640 --> 01:29:01,720
person over someone who, you
know, sort of checks the, the

1673
01:29:01,880 --> 01:29:05,960
temperature of the entire room
and then makes a very diplomatic

1674
01:29:05,960 --> 01:29:07,800
decision.
I'd rather have somebody just

1675
01:29:07,800 --> 01:29:09,000
say, here's how we're going to
do it.

1676
01:29:09,000 --> 01:29:12,960
We're going to go forward.
And here's, you know, like, OK,

1677
01:29:13,440 --> 01:29:15,520
let's charge.
You know, that's what he said.

1678
01:29:15,520 --> 01:29:20,920
Now let's go charge.
And I've never been a real

1679
01:29:21,640 --> 01:29:25,800
advocate of of extremely
diplomatic decision making or

1680
01:29:25,800 --> 01:29:29,680
group decision making.
Well, in running business, I

1681
01:29:29,680 --> 01:29:32,160
think there's a difference
between group decision making

1682
01:29:32,360 --> 01:29:36,320
and then the person who's who is
ultimately the leader.

1683
01:29:37,160 --> 01:29:39,560
And I and I actually just heard.
So I was listening to some Simon

1684
01:29:39,560 --> 01:29:42,560
Sinek stuff earlier to earlier
today and he was talking about

1685
01:29:42,560 --> 01:29:49,160
how Nelson Mandela is basically
commonly regarded by everyone in

1686
01:29:49,160 --> 01:29:52,400
the world as a great leader.
And one of the things that he

1687
01:29:52,400 --> 01:29:57,000
said was that he took from his
father is that his his father

1688
01:29:57,160 --> 01:30:01,320
and him were always the last one
to speak and they would listen

1689
01:30:01,320 --> 01:30:04,280
to everyone else.
And not that they were allowing

1690
01:30:04,280 --> 01:30:07,080
everyone else to speak into the
process per SE, but allowing

1691
01:30:07,080 --> 01:30:11,200
them to express how they viewed
the scenario or the situation

1692
01:30:11,200 --> 01:30:12,840
where the thing that needed to
be done.

1693
01:30:13,160 --> 01:30:16,960
And then all the way till the
end and then receive all that

1694
01:30:16,960 --> 01:30:20,000
information and then you're able
to make a decision and be the

1695
01:30:20,000 --> 01:30:25,360
last to speak.
So yes, be decisive, but having

1696
01:30:25,360 --> 01:30:27,920
all of the information.
So you don't, you know, because

1697
01:30:27,920 --> 01:30:31,160
I, I sometimes will go with
whatever I information I have

1698
01:30:31,600 --> 01:30:37,720
and just an extra 5 minutes of
of seeking to understand could

1699
01:30:37,720 --> 01:30:40,120
set whatever you're working on
in a completely different.

1700
01:30:40,120 --> 01:30:44,080
Well, and exactly and set
another way, you know, like

1701
01:30:44,120 --> 01:30:48,240
sometimes leaders make the wrong
decision and it's not based on a

1702
01:30:48,240 --> 01:30:51,800
lack of intelligence, but a lack
of information, a lack of data,

1703
01:30:51,800 --> 01:30:55,560
a lack of information.
And so yes, you ultimately have

1704
01:30:55,560 --> 01:30:58,320
to pay a huge amount of
attention to to the information.

1705
01:30:58,760 --> 01:31:04,240
So you opened the shop in Vegas,
You have a shop in Denver, I

1706
01:31:04,240 --> 01:31:06,960
assume you have?
Denver and Orlando.

1707
01:31:07,160 --> 01:31:10,240
I'm sorry, Vegas.
Why did I say Vegas, Orlando,

1708
01:31:10,240 --> 01:31:12,720
Denver and Orlando you?
Speak in the future, Marcel.

1709
01:31:12,720 --> 01:31:14,480
Is that what?
You're speaking well, it seems

1710
01:31:14,480 --> 01:31:18,400
like the obvious next step given
the nature of your business and

1711
01:31:18,400 --> 01:31:21,200
your model and stuff.
And you know, I'm sure you don't

1712
01:31:21,200 --> 01:31:23,320
want to talk about some of the
stuff you've shared with me

1713
01:31:23,320 --> 01:31:26,400
about sort of your vision of
what the model can look like and

1714
01:31:26,400 --> 01:31:28,240
may look like someday you.
Know what man?

1715
01:31:28,680 --> 01:31:30,520
Here's what I'll tell you.
This is what I'll say about

1716
01:31:30,520 --> 01:31:32,200
that.
I'll share with anybody.

1717
01:31:32,200 --> 01:31:36,280
I don't care because ultimately
99% of the people will not do

1718
01:31:36,280 --> 01:31:39,440
anything with the information.
Yeah, that's 100% true.

1719
01:31:39,600 --> 01:31:41,280
Isn't it?
And, and here's the thing.

1720
01:31:42,000 --> 01:31:46,920
Right now it's just an idea.
It could change next week and

1721
01:31:47,000 --> 01:31:49,080
and it could be something
better, you know.

1722
01:31:49,240 --> 01:31:50,360
You know what's funny about
that?

1723
01:31:50,360 --> 01:31:54,040
Like, you know, I do these,
these AI sessions for people,

1724
01:31:54,040 --> 01:31:57,400
which actually I, I did 1
yesterday with someone who, who

1725
01:31:57,640 --> 01:32:01,520
connected to me through you
because he saw that you had done

1726
01:32:01,520 --> 01:32:06,080
it or something.
And anyways, like I remember

1727
01:32:06,080 --> 01:32:08,240
when I first announced that my
girlfriend said, why are you

1728
01:32:08,240 --> 01:32:11,320
doing this?
Like you're so busy you have no

1729
01:32:11,320 --> 01:32:13,280
time.
You know, you're not getting

1730
01:32:13,280 --> 01:32:15,520
paid to do it.
Why are you do?

1731
01:32:15,520 --> 01:32:19,760
And plus, you're informing
potential competitors of, of

1732
01:32:19,760 --> 01:32:22,760
yourself.
And I said, you know, first of

1733
01:32:22,760 --> 01:32:26,160
all, there's a whole pay it
forward aspect to it.

1734
01:32:26,160 --> 01:32:30,080
You know, like I am old enough,
I'm of the age where I really am

1735
01:32:30,120 --> 01:32:33,720
enjoying, you know, mentorship
and, and just helping people

1736
01:32:33,720 --> 01:32:36,440
wherever and whenever I can and
however I can.

1737
01:32:36,760 --> 01:32:40,640
But secondly, exactly like what
you just said, you know,

1738
01:32:40,880 --> 01:32:44,480
unfortunately a very high
percentage of the people who do

1739
01:32:44,480 --> 01:32:47,160
this with me go down this path
with me.

1740
01:32:47,560 --> 01:32:50,040
We'll probably not do anything
with the information.

1741
01:32:50,280 --> 01:32:51,800
And that's the sad part, you
know?

1742
01:32:51,800 --> 01:32:55,360
So I plan to follow up with
people and say, hey, what are

1743
01:32:55,360 --> 01:32:57,840
you doing?
How are you using AI, you know?

1744
01:32:58,080 --> 01:33:00,120
Yeah, it, I mean, it takes
effort.

1745
01:33:00,400 --> 01:33:04,240
Yeah, it does.
Like just using the the tools.

1746
01:33:04,800 --> 01:33:09,880
It's not it's deceptively hard,
I will say.

1747
01:33:09,880 --> 01:33:11,760
Yeah, Yeah.
I mean, if you're, if you're

1748
01:33:11,760 --> 01:33:15,960
working to do it, yeah.
But go on with with what you

1749
01:33:15,960 --> 01:33:19,520
were saying before your your
plan, your idea, as much as you

1750
01:33:19,520 --> 01:33:24,640
want to say about it.
Oh, so I, I believe that there

1751
01:33:24,640 --> 01:33:30,880
is a gap in the industry where
the majority of the production

1752
01:33:30,880 --> 01:33:35,000
world, the AV world, the rental
world, the production house

1753
01:33:35,000 --> 01:33:40,920
world is a group of accidental
entrepreneurs that never got

1754
01:33:40,920 --> 01:33:45,200
into the business to actually
like run a business.

1755
01:33:45,600 --> 01:33:48,080
They got into the business
because they wanted to do shows

1756
01:33:48,360 --> 01:33:51,520
they wanted to.
They wanted to mix the sound, or

1757
01:33:51,520 --> 01:33:55,640
direct the show, or call the
show or manage the job or be on

1758
01:33:55,640 --> 01:33:57,760
site or travel or.
And a business.

1759
01:33:57,760 --> 01:34:00,680
You know, accidentally happened,
run the lighting or whatever

1760
01:34:00,680 --> 01:34:04,040
and, and they were great at it
because they loved it and it was

1761
01:34:04,040 --> 01:34:05,800
so much fun.
And then their client comes to

1762
01:34:05,800 --> 01:34:08,160
them and says, oh, hey, hey,
hey, hey, hey, you know what, we

1763
01:34:08,160 --> 01:34:10,600
got this other job and we're
doing this over here and, and

1764
01:34:10,680 --> 01:34:12,200
you did such a great job on this
one.

1765
01:34:12,200 --> 01:34:14,720
Could you go over here and do
this, this one or could you, you

1766
01:34:14,720 --> 01:34:16,840
know, like we weren't really
happy with the lighting that we

1767
01:34:16,840 --> 01:34:19,480
got on that last show.
Would you mind like providing it

1768
01:34:19,480 --> 01:34:21,960
for us and making sure we get it
because you do it right the

1769
01:34:21,960 --> 01:34:25,720
whole time, like all the time.
And so they were like, oh, sure.

1770
01:34:25,800 --> 01:34:28,080
And then the clients like, well,
and we've got eight of these

1771
01:34:28,080 --> 01:34:30,240
jobs this year and so we'll give
you all of them.

1772
01:34:30,240 --> 01:34:32,000
So now they're like, wow, let's
buy it.

1773
01:34:32,240 --> 01:34:34,720
So then they buy it and now
they've got a pile of gear and

1774
01:34:34,720 --> 01:34:36,000
then they're like, where do I
put it?

1775
01:34:36,000 --> 01:34:37,680
And then they say, let's get a
warehouse.

1776
01:34:37,680 --> 01:34:40,800
And then they realize, uh oh,
now I need a warehouse manager,

1777
01:34:40,800 --> 01:34:43,920
I mean the warehouse guy and I
need this location and I need

1778
01:34:43,920 --> 01:34:46,520
the truck and I need the this
and I need the that.

1779
01:34:46,520 --> 01:34:49,160
And all of the this is in that
start to happen.

1780
01:34:49,600 --> 01:34:52,800
And then now they're running
payroll and they've, they're,

1781
01:34:52,800 --> 01:34:54,880
they're pushing stuff through
QuickBooks and they're managing

1782
01:34:54,880 --> 01:34:57,160
gear and they're handling
repairs and they're dealing with

1783
01:34:57,160 --> 01:35:00,800
equipment and all of the stuff.
And then they're saying, crap,

1784
01:35:01,160 --> 01:35:05,720
my ellipsoidals are, aren't LED
and they're getting pretty old

1785
01:35:05,720 --> 01:35:07,040
and I think they need to
replace.

1786
01:35:07,040 --> 01:35:09,160
So now I've got to look at the
new ones and then I've got to

1787
01:35:09,160 --> 01:35:13,680
find the next thing and I've got
to like all of this business

1788
01:35:13,680 --> 01:35:17,000
stuff when all they wanted to do
was make sound or direct the

1789
01:35:17,000 --> 01:35:20,560
show or run the lighting console
or or, that was really what they

1790
01:35:20,560 --> 01:35:23,040
want to do.
So, so they try and get on site

1791
01:35:23,040 --> 01:35:25,320
as much as humanly possible
because that's what they want to

1792
01:35:25,320 --> 01:35:27,480
do.
But then they neglect all of the

1793
01:35:27,480 --> 01:35:29,400
other important things of
running a business.

1794
01:35:29,960 --> 01:35:35,400
And so I see this opportunity
where I can connect those owners

1795
01:35:35,400 --> 01:35:37,600
that own their gear, they want
to own their gear.

1796
01:35:37,600 --> 01:35:41,360
They want the revenue.
I want to support them in in

1797
01:35:41,760 --> 01:35:45,720
getting their gear to market the
way they need to without having

1798
01:35:45,720 --> 01:35:51,560
to own the operations so that we
can take a system that we're

1799
01:35:51,560 --> 01:35:53,520
developing.
In fact, my guys are are putting

1800
01:35:53,520 --> 01:35:57,480
the final touches on our
warehouse system, our QC system,

1801
01:35:57,800 --> 01:36:01,760
our sales system, all of the all
of the documents right now that

1802
01:36:01,760 --> 01:36:04,880
will allow us to become
incredibly effective and create

1803
01:36:04,880 --> 01:36:07,000
consistency on all of our
locations.

1804
01:36:07,000 --> 01:36:09,600
Just like you were talking about
before with the challenges that

1805
01:36:09,600 --> 01:36:12,680
PRG faced, it's like, you know,
they wrapped cable this way over

1806
01:36:12,680 --> 01:36:14,600
here and they wrapped cable this
way over there.

1807
01:36:14,800 --> 01:36:17,520
Well, you know, we're creating
these consistencies.

1808
01:36:17,520 --> 01:36:19,640
Here's how the cases are packed.
Here's how the cables are

1809
01:36:19,640 --> 01:36:20,960
wrapped.
Here's how they get put in a

1810
01:36:20,960 --> 01:36:22,480
box.
Here's how all of these things

1811
01:36:22,480 --> 01:36:26,280
happen.
And then expand that in the next

1812
01:36:26,280 --> 01:36:30,560
couple of years to these, to
these accidental entrepreneurs

1813
01:36:30,720 --> 01:36:36,440
that want a distinguished
excellent system that delivers

1814
01:36:36,440 --> 01:36:41,120
the same quality every single
time without them having to own

1815
01:36:41,120 --> 01:36:45,200
the building, own the racks, you
know, run all the cases in and

1816
01:36:45,200 --> 01:36:47,120
out.
Have the guy, you know, manage

1817
01:36:47,120 --> 01:36:49,280
the guys in the warehouse, make
sure their warehouse guy is

1818
01:36:49,280 --> 01:36:51,200
good.
Make sure that the job gets

1819
01:36:51,200 --> 01:36:54,400
done.
Because across say, let's say 10

1820
01:36:54,400 --> 01:36:57,960
companies that are, you know,
mid range companies, 3 to $8

1821
01:36:57,960 --> 01:37:01,160
million, you know, they're doing
a, you know, they're doing a

1822
01:37:01,160 --> 01:37:02,800
decent amount of shows every
year.

1823
01:37:03,280 --> 01:37:06,160
But that means they've got four
or five guys in the warehouse.

1824
01:37:06,160 --> 01:37:09,720
They've got people running these
things on a regular basis that

1825
01:37:09,720 --> 01:37:11,760
that have to take care of all of
this stuff.

1826
01:37:11,960 --> 01:37:15,000
Well, and it's not always in the
same location they're in either.

1827
01:37:15,000 --> 01:37:18,040
Like you might be in Orlando and
doing a show in Atlanta or in

1828
01:37:18,040 --> 01:37:20,920
Dallas OR in Vegas or whatever.
Correct.

1829
01:37:20,920 --> 01:37:25,040
And So what I'm looking at is
creating locations where we can

1830
01:37:25,040 --> 01:37:27,960
bring like a production hub, if
you will.

1831
01:37:28,440 --> 01:37:31,600
And, and we basically bring
these companies equipment into

1832
01:37:31,600 --> 01:37:34,600
one big warehouse and they have
their own location.

1833
01:37:34,600 --> 01:37:36,840
So all of their gear is still
there separate.

1834
01:37:36,840 --> 01:37:38,720
It's still the same.
It's still theirs.

1835
01:37:38,720 --> 01:37:40,760
It's not, we're not commingling
gear.

1836
01:37:40,760 --> 01:37:43,160
We're not putting everything
into one big box.

1837
01:37:43,160 --> 01:37:46,680
But they're literally, you know,
they have Jim's AV right here.

1838
01:37:46,680 --> 01:37:48,480
This is the world where Jim's AV
lives.

1839
01:37:48,480 --> 01:37:51,360
And we're agnostic to, to
inventory system.

1840
01:37:51,360 --> 01:37:53,320
Do you have whatever inventory
system you want?

1841
01:37:54,240 --> 01:37:58,880
Excel, Flex, R2 Rental Works,
Intellivent, doesn't matter to

1842
01:37:58,880 --> 01:38:01,840
us.
You can have all of those parts

1843
01:38:01,840 --> 01:38:03,520
and pieces.
Your cases don't have to look

1844
01:38:03,520 --> 01:38:05,200
like everybody else's.
That's fine.

1845
01:38:05,560 --> 01:38:10,360
But what we're going to do is
we'll have the internal system

1846
01:38:10,360 --> 01:38:12,320
that's been created.
We'll have the internal

1847
01:38:12,320 --> 01:38:16,480
operations team that you send in
an order to us.

1848
01:38:17,000 --> 01:38:20,120
You give us the date and time it
needs to leave the pull sheets

1849
01:38:20,120 --> 01:38:23,400
for the gear and let us know
exactly what it needs to be.

1850
01:38:23,680 --> 01:38:26,160
And then we'll have an
operations team that schedules

1851
01:38:26,160 --> 01:38:29,800
it, preps it, pulls it, gets it
ready to go.

1852
01:38:30,280 --> 01:38:33,320
Truck shows up and you know, you
can get trucking from us or you

1853
01:38:33,320 --> 01:38:35,240
can do your own trucking.
We don't care.

1854
01:38:35,240 --> 01:38:38,120
We're diagnostic to it.
We get the gear on the truck.

1855
01:38:38,320 --> 01:38:40,640
Oh man, these rentals that you
needed that you were going to

1856
01:38:40,640 --> 01:38:43,160
have delivered separately and
make sure you coordinate and all

1857
01:38:43,160 --> 01:38:44,640
these things.
You know what, it just so

1858
01:38:44,640 --> 01:38:47,560
happens gig rent is in house.
So over here in the corner,

1859
01:38:47,680 --> 01:38:50,800
we'll pull all the gear at a
discounted rate that you get

1860
01:38:50,800 --> 01:38:53,520
better rates and then everything
comes in on the same truck at

1861
01:38:53,520 --> 01:38:56,080
the same time.
No multiple deliveries, no extra

1862
01:38:56,080 --> 01:38:57,840
fluff.
Just one.

1863
01:38:57,840 --> 01:39:00,560
Clear, concise.
I love the concept except I

1864
01:39:00,560 --> 01:39:02,320
loved it when you first told it
to me.

1865
01:39:02,720 --> 01:39:07,080
And it sounds expensive because
it's very heavily reliant on a

1866
01:39:07,080 --> 01:39:13,120
lot of warehouse space, a lot of
and moving parts, people and

1867
01:39:13,120 --> 01:39:15,880
systems.
Because obviously, like, I don't

1868
01:39:15,880 --> 01:39:19,520
remember what name you used, but
Joe's off, when a Joe's off

1869
01:39:20,160 --> 01:39:23,400
order comes in, it's just like
you're a warehouse that's

1870
01:39:23,400 --> 01:39:27,680
attached to Joe's AV, but you've
got to be attached to many

1871
01:39:27,680 --> 01:39:30,800
different front offices.
And so when you go to pull a

1872
01:39:30,800 --> 01:39:34,280
Joe's AV order, you got to look
at what's their prep methods,

1873
01:39:34,280 --> 01:39:36,080
what's their this, what's their
that.

1874
01:39:36,360 --> 01:39:40,120
And so your staff have to be
trained well enough to know how

1875
01:39:40,120 --> 01:39:44,120
to do things differently
depending on what that company

1876
01:39:44,120 --> 01:39:47,320
is 'cause you're not, you're not
QC ING to your standards, you're

1877
01:39:47,320 --> 01:39:49,800
QC ING to their standards,
whatever they are, right?

1878
01:39:50,200 --> 01:39:53,320
My goal actually is that my
standard is even higher than

1879
01:39:53,320 --> 01:39:55,720
theirs, so everything gets QC.
Right.

1880
01:39:56,520 --> 01:40:00,520
Our prep system, like how cables
are wrapped in a case, you know,

1881
01:40:00,520 --> 01:40:03,240
it's like we're going to.
I want to work with the

1882
01:40:03,240 --> 01:40:05,680
companies that want this, that
want us like.

1883
01:40:06,280 --> 01:40:08,600
If they rent from us, they're
going to see how everything

1884
01:40:08,600 --> 01:40:10,600
comes nice and stacked.
It's neat.

1885
01:40:10,600 --> 01:40:13,600
It's all of the SDI are here and
all the power cables are here

1886
01:40:13,600 --> 01:40:16,280
and all of these.
So we're looking at what works

1887
01:40:16,280 --> 01:40:18,120
best for the technicians on
site.

1888
01:40:18,120 --> 01:40:20,920
It's not a hey, let's just jam
it all into a case and send it

1889
01:40:20,920 --> 01:40:22,720
out the door.
Well, the reason I was saying

1890
01:40:22,720 --> 01:40:25,720
that though that it's to their
standards is let's say Joe's AV

1891
01:40:25,800 --> 01:40:29,960
ships in product from their
location in Vegas, their

1892
01:40:29,960 --> 01:40:35,680
location in Denver and your Co
location I guess would be sort

1893
01:40:35,680 --> 01:40:38,920
of what it's called called.
They should all show up looking

1894
01:40:38,920 --> 01:40:41,960
and feeling exactly the same,
like they all came from the same

1895
01:40:41,960 --> 01:40:44,040
shop.
So if your standards are what

1896
01:40:44,040 --> 01:40:47,120
you're calling higher, they may
not call that higher, but if

1897
01:40:47,120 --> 01:40:51,080
your standards are different
than theirs, then obviously that

1898
01:40:51,080 --> 01:40:53,240
could become problematic.
So it should be exactly the

1899
01:40:53,240 --> 01:40:55,560
same.
If they wrap them clockwise, you

1900
01:40:55,560 --> 01:40:58,360
should wrap them clockwise.
If they wrap them, you know,

1901
01:40:58,360 --> 01:41:02,920
differently or whatever.
So, you know, that's just.

1902
01:41:03,480 --> 01:41:05,640
Yeah, no, I'll have to.
I mean, it's a good thought.

1903
01:41:05,640 --> 01:41:07,840
I'll have to chew on that.
I haven't thought about it from

1904
01:41:07,840 --> 01:41:10,920
that side.
You know, in my mind, I was

1905
01:41:10,920 --> 01:41:14,080
seeing like, you know, the
smaller companies don't have

1906
01:41:14,080 --> 01:41:15,960
multiple locations, they only
have one.

1907
01:41:16,240 --> 01:41:20,040
And so when they're that smaller
size company, my goal is to help

1908
01:41:20,040 --> 01:41:25,880
them decrease their operational
cost, but increase my my level

1909
01:41:25,880 --> 01:41:28,920
of of work.
So if my guys are at 60%

1910
01:41:28,920 --> 01:41:34,200
capacity right now, I have 30%
capacity that we can add by

1911
01:41:34,200 --> 01:41:37,800
decreasing all of the operations
that the other that that these

1912
01:41:37,800 --> 01:41:39,360
other operators need.
Right.

1913
01:41:39,360 --> 01:41:43,160
You're basically what I would
call like disintegrated, dis

1914
01:41:43,560 --> 01:41:47,560
integrated, not disintegrate,
but you know, de integrated

1915
01:41:47,840 --> 01:41:50,520
operations.
You're basically separating all

1916
01:41:50,520 --> 01:41:53,440
of the, the vertical integration
that they've got built in where

1917
01:41:53,440 --> 01:41:57,520
it's prepping and pulling and
packing and loading a truck,

1918
01:41:57,520 --> 01:41:59,080
driving the truck, whatever it
is.

1919
01:41:59,280 --> 01:42:03,200
You're you're removing all of
those things from the the gear

1920
01:42:03,200 --> 01:42:05,320
itself.
So the gear is sitting in your

1921
01:42:05,320 --> 01:42:08,040
location, you're going to do all
of those things for them and

1922
01:42:08,040 --> 01:42:11,040
it's going to arrive at the show
the same as it would if it were

1923
01:42:11,040 --> 01:42:13,400
coming from their shop directly
and correct.

1924
01:42:13,560 --> 01:42:15,840
You know, again, I see great
value in that because the

1925
01:42:15,840 --> 01:42:18,680
direction that most of the
industry has gone is doing that

1926
01:42:18,680 --> 01:42:23,440
with gear, you know, building
sub hire rental inventory and

1927
01:42:23,440 --> 01:42:27,080
then saying, hey, don't buy your
own gear, just rent it from us.

1928
01:42:27,320 --> 01:42:30,880
Well, this is saying buy your
own gear, we'll hold it for you

1929
01:42:31,080 --> 01:42:33,960
and we'll prep it for you to
your standards or our standards

1930
01:42:33,960 --> 01:42:39,240
or whoever standards get it to
the show site as and when you

1931
01:42:39,240 --> 01:42:42,440
know your paperwork says.
And so I love the model.

1932
01:42:42,440 --> 01:42:44,680
I think it's a really, really
cool model and.

1933
01:42:45,000 --> 01:42:49,760
Well, and it allows people to
maintain more control than

1934
01:42:50,200 --> 01:42:53,120
trust, you know, like they know
they're like, they already own

1935
01:42:53,120 --> 01:42:54,520
this equipment, you know what I
mean?

1936
01:42:54,960 --> 01:42:58,920
You know, when is there gonna be
a new advancement in technology

1937
01:42:58,920 --> 01:43:00,640
on a powered speaker for a
breakout?

1938
01:43:00,840 --> 01:43:05,160
Let's say, you know, 10 years
from now, the JBL PRX that they

1939
01:43:05,160 --> 01:43:09,160
bought in 2025 is as long as
it's well cared for, it's going

1940
01:43:09,160 --> 01:43:14,200
to be just as valid in in 2035.
So let's make sure that this

1941
01:43:14,200 --> 01:43:16,160
gear is taken care of well,
supported well.

1942
01:43:16,160 --> 01:43:19,640
Q Seed and then us as the
managed service provider.

1943
01:43:19,920 --> 01:43:22,920
Just make sure that it gets
delivered on time when they need

1944
01:43:22,920 --> 01:43:25,440
it and then they can do what
they want to do best which is go

1945
01:43:25,440 --> 01:43:28,360
to the show, be on show site and
enjoy it.

1946
01:43:28,600 --> 01:43:31,000
I like, I like the model.
I think you're, you're going a

1947
01:43:31,000 --> 01:43:33,640
great direction with that.
And again, I mean it obviously

1948
01:43:33,960 --> 01:43:37,480
involves some pretty significant
costs, especially in in space.

1949
01:43:37,480 --> 01:43:40,360
And I'm guessing the space is
going to have to be a certain

1950
01:43:40,360 --> 01:43:42,360
way.
Yeah.

1951
01:43:42,360 --> 01:43:45,280
So yeah, yeah, we're.
We have some cool ideas.

1952
01:43:45,280 --> 01:43:47,480
Actually, I talked to James a
couple weeks ago about some

1953
01:43:47,480 --> 01:43:49,200
ideas he had that he threw at me
that.

1954
01:43:49,200 --> 01:43:52,200
Were pretty sweet that I'm yeah
he's got some thing that he's

1955
01:43:52,200 --> 01:43:55,200
been working on which is just
outrageous and and he said he

1956
01:43:55,200 --> 01:43:59,400
clicked with you on that and it
was like whoa here we go you

1957
01:43:59,400 --> 01:44:03,200
know basically using some space
that that is becoming more and

1958
01:44:03,200 --> 01:44:06,800
more widely available but not
being utilized by anyone for any

1959
01:44:06,800 --> 01:44:11,760
particular reason you know and.
And I love, I have to say that,

1960
01:44:11,960 --> 01:44:16,560
you know, I'm a big proponent of
how do we reuse the things that

1961
01:44:16,560 --> 01:44:19,800
already exist.
I like buying used equipment.

1962
01:44:19,880 --> 01:44:22,720
I like utilizing things that
people don't need anymore

1963
01:44:23,120 --> 01:44:25,800
because I hate, I really don't
like waste.

1964
01:44:25,800 --> 01:44:27,520
I don't like to throw things
away.

1965
01:44:27,600 --> 01:44:29,560
Well, you know, that's my entire
existence.

1966
01:44:29,960 --> 01:44:35,600
So used gear you know now
basically sharing gear through a

1967
01:44:36,200 --> 01:44:40,200
an Airbnb, correct?
And I know that this, this like

1968
01:44:40,200 --> 01:44:45,120
this flies in the face of the
manufacturers in in some ways,

1969
01:44:45,120 --> 01:44:48,440
even me, I'm a distributor like
for, for manufacturers.

1970
01:44:48,440 --> 01:44:52,720
But and, and, and it in can hurt
my bottom line, if you will.

1971
01:44:52,720 --> 01:44:57,040
But I think that in the long
run, when we can utilize the

1972
01:44:57,040 --> 01:45:00,720
equipment that we have to the
fullest extent possible until it

1973
01:45:00,720 --> 01:45:05,000
has completely outlived its
usefulness, you know, within

1974
01:45:05,000 --> 01:45:08,560
the, within the confines of what
is, you know, like using lamp

1975
01:45:08,560 --> 01:45:12,320
based projectors nowadays.
Not that it's a bad thing, but

1976
01:45:12,480 --> 01:45:15,960
we can save power, we can save
energy and we can shift into

1977
01:45:15,960 --> 01:45:19,520
something that is going to be
more friendly to what we're

1978
01:45:19,520 --> 01:45:22,960
trying to do from a, an
environment and a sustainable

1979
01:45:22,960 --> 01:45:26,560
standpoint, you know, by
switching to laser and and other

1980
01:45:26,560 --> 01:45:30,800
things like that.
But suffice it to say, we we can

1981
01:45:30,800 --> 01:45:34,960
do great things with the
ellipsoid that are still 20

1982
01:45:34,960 --> 01:45:36,320
years old.
I mean you can still there.

1983
01:45:36,320 --> 01:45:39,320
Becomes a point of diminishing
value, you know, because I hear

1984
01:45:39,320 --> 01:45:41,880
people make that argument.
You know, I can still use

1985
01:45:41,880 --> 01:45:46,800
Intelibeams and they do the same
thing as that little LED whiz

1986
01:45:46,800 --> 01:45:48,480
bang thing that you've got over
there.

1987
01:45:48,800 --> 01:45:53,400
Well, you know, I mean between
the parts replacement that gets

1988
01:45:53,400 --> 01:45:55,880
more and more difficult, between
the lamps that are getting

1989
01:45:55,880 --> 01:46:01,160
harder to find these days,
between what it looks like to

1990
01:46:01,160 --> 01:46:03,320
the client.
And also like, I think the thing

1991
01:46:03,320 --> 01:46:08,080
that so many people forget is LE
DS turn on and off instead of

1992
01:46:08,080 --> 01:46:11,400
dousing.
So the amount of energy isn't

1993
01:46:11,400 --> 01:46:15,240
just the comparison between a
300 Watt lamp and 1000 Watt

1994
01:46:15,240 --> 01:46:17,320
lamp.
It's this 300 Watt lamp is going

1995
01:46:17,320 --> 01:46:22,440
to run a combined maybe, you
know, 90 minutes, 120 minutes in

1996
01:46:22,440 --> 01:46:27,200
an entire 24 hour period,
whereas this this you know,

1997
01:46:27,280 --> 01:46:31,360
discharge lamp is going to run
24 hours in that 24 hour period.

1998
01:46:31,640 --> 01:46:35,240
So you know, there there becomes
a point of diminishing value

1999
01:46:35,240 --> 01:46:37,720
when it comes to some of the
really old gear and trying to

2000
01:46:37,720 --> 01:46:40,720
keep it working.
Obviously there are some places

2001
01:46:40,720 --> 01:46:44,000
where power is not so much an
issue and where, you know, the

2002
01:46:44,000 --> 01:46:48,200
cost is the biggest issue that
the first cost purchase cost.

2003
01:46:48,720 --> 01:46:51,440
School, schools, churches tend
to be some of those things.

2004
01:46:51,440 --> 01:46:54,240
Smaller churches, the big
churches have unlimited budgets,

2005
01:46:54,240 --> 01:46:58,200
it seems.
But but yeah, no, I I agree with

2006
01:46:58,200 --> 01:47:01,200
you, obviously.
Like I, I think not even from a

2007
01:47:01,200 --> 01:47:04,280
green, you know, let's save the
planet, let's save the trees

2008
01:47:04,280 --> 01:47:07,080
standpoint.
I just think as an industry, we

2009
01:47:07,080 --> 01:47:09,680
have to be more efficient for
our survival.

2010
01:47:10,000 --> 01:47:12,880
You know, like, I just don't
think all of the companies that

2011
01:47:12,880 --> 01:47:15,320
are out there right now, like
I'm already seeing, you know,

2012
01:47:15,320 --> 01:47:19,520
companies that are sort of
$5,000,000 businesses are

2013
01:47:19,520 --> 01:47:21,800
getting to a point where they're
either breaking even or even

2014
01:47:21,800 --> 01:47:24,160
losing money on a lot of shows
these days.

2015
01:47:24,480 --> 01:47:29,280
Because the, the push from the
end clients to drive the prices

2016
01:47:29,280 --> 01:47:32,560
back down to 2018 or 2019
prices.

2017
01:47:32,560 --> 01:47:35,280
And, you know, just all the
things that are going on.

2018
01:47:35,600 --> 01:47:38,080
And then you've got obviously
the biggest companies that are

2019
01:47:38,080 --> 01:47:40,920
struggling right now, they're
all, you know, having problems

2020
01:47:40,920 --> 01:47:44,000
paying down their loans and, and
they're moving from this private

2021
01:47:44,000 --> 01:47:46,120
equity to this private equity or
whatever.

2022
01:47:47,720 --> 01:47:50,360
You know, the companies in the
middle seem to be doing really,

2023
01:47:50,360 --> 01:47:54,640
really well, like the sort of a
10 to, to $50 million companies

2024
01:47:54,640 --> 01:47:58,560
are just killing it right now.
So I don't know, I just think,

2025
01:47:58,840 --> 01:48:00,840
you know, it's the reasonable
thing to do.

2026
01:48:00,840 --> 01:48:04,840
And I, I know that I'm in a, a
very biased position to say that

2027
01:48:04,840 --> 01:48:08,560
recycling gear is, is important,
but I've, I've always thought it

2028
01:48:08,560 --> 01:48:11,280
was important.
And you know, it's funny because

2029
01:48:11,280 --> 01:48:15,640
I brought it, I brought
Gearshare to a good friend of

2030
01:48:15,640 --> 01:48:20,800
mine who runs a pretty large
manufacturing company and or

2031
01:48:20,800 --> 01:48:24,800
brand in our industry.
And he said, I don't think I

2032
01:48:24,800 --> 01:48:25,880
like it.
And I said, why?

2033
01:48:25,880 --> 01:48:29,600
And he said, because you're sort
of plugging the holes of

2034
01:48:29,600 --> 01:48:33,640
inefficiency that we sell a lot
of product into right now.

2035
01:48:34,040 --> 01:48:36,960
And I don't like that.
And so I was like, oh, OK,

2036
01:48:37,000 --> 01:48:39,280
understood.
I won't won't be pitching you

2037
01:48:41,080 --> 01:48:42,280
so.
I mean, here's the, I mean,

2038
01:48:42,280 --> 01:48:44,200
here's the deal, adapt.
This is something I've been

2039
01:48:44,200 --> 01:48:45,720
fighting for.
Adapt or die.

2040
01:48:46,240 --> 01:48:48,360
We have to learn.
We have to learn how to adapt.

2041
01:48:48,360 --> 01:48:50,880
Things are going, there is going
to be things.

2042
01:48:50,880 --> 01:48:53,240
It may not be gear share, it
might be something else.

2043
01:48:53,240 --> 01:48:56,520
But at some point in time,
something is going to upend the

2044
01:48:56,520 --> 01:49:01,000
apple cart and it's going to
cause us to have to shift.

2045
01:49:01,040 --> 01:49:04,800
And if we are unwilling to like
that's why I moved from Denver

2046
01:49:04,800 --> 01:49:07,040
to Orlando.
It's like I have to make a

2047
01:49:07,040 --> 01:49:09,840
shift.
I have to make a change because

2048
01:49:09,840 --> 01:49:12,520
if I don't, I'm going to get
comfortable, I'm going to get

2049
01:49:12,520 --> 01:49:14,760
lazy, I'm going to get.
Fat I love that attitude.

2050
01:49:14,760 --> 01:49:17,720
I mean, it's, it's a bit crazy,
but I love it.

2051
01:49:17,720 --> 01:49:20,200
Like I really love the fact that
you're talking about.

2052
01:49:20,200 --> 01:49:21,920
I had to make myself
uncomfortable.

2053
01:49:22,400 --> 01:49:25,920
We are primed for comfort.
It's why I work out six days a

2054
01:49:25,920 --> 01:49:28,880
week is because my body is
primed for comfort.

2055
01:49:28,880 --> 01:49:32,040
And if I don't get up early in
the morning and do something to

2056
01:49:32,040 --> 01:49:35,080
break my brain out of that, oh I
just want to stay in bed

2057
01:49:35,080 --> 01:49:38,800
mentality like how am I ever.
I agree.

2058
01:49:39,280 --> 01:49:43,200
If if, if you're not
progressing, you're moving

2059
01:49:43,200 --> 01:49:45,960
backwards.
Like you never just stay where

2060
01:49:45,960 --> 01:49:47,360
you are.
Like your body.

2061
01:49:47,360 --> 01:49:51,720
If I were to stand here every
day, if I wasn't doing something

2062
01:49:51,720 --> 01:49:56,400
to actively keep my muscle tone
and my body where it was, my

2063
01:49:56,400 --> 01:49:59,880
body would slowly eat itself.
Well, that's human nature.

2064
01:49:59,880 --> 01:50:03,040
We're decaying.
So you can fight the decay by by

2065
01:50:03,040 --> 01:50:04,720
making yourself a bit
uncomfortable.

2066
01:50:04,720 --> 01:50:07,280
And that means, you know,
instead of sitting on the couch

2067
01:50:07,280 --> 01:50:11,160
eating Cheetos and watching
Netflix all day, you have to do

2068
01:50:11,160 --> 01:50:14,200
some other things, you know, and
eat different things and, and

2069
01:50:14,200 --> 01:50:16,080
move more and all that stuff.
I want to ask.

2070
01:50:16,080 --> 01:50:19,280
You I felt oh sorry, I was, I
was just going to say I said my

2071
01:50:19,280 --> 01:50:22,480
wife and I watched 2 movies this
weekend, one on Friday night,

2072
01:50:22,480 --> 01:50:25,080
one on Saturday night and
actually after watching the

2073
01:50:25,080 --> 01:50:27,680
second after watching the movie
on Saturday night, I was like,

2074
01:50:27,680 --> 01:50:30,480
gosh, I feel guilty.
I hadn't even watched a movie in

2075
01:50:30,480 --> 01:50:33,960
weeks, but I'm like I've watched
2 movies in two nights in a row.

2076
01:50:33,960 --> 01:50:36,640
I feel guilty, like I should be
doing something else other than

2077
01:50:36,640 --> 01:50:38,840
sitting on the I'm.
The same way it's like on

2078
01:50:38,840 --> 01:50:41,160
flights.
On flights, I feel guilty if I

2079
01:50:41,160 --> 01:50:44,960
watch a movie on a flight versus
reading something or listening

2080
01:50:44,960 --> 01:50:48,800
to, you know, one of my audio
books or something that's gonna

2081
01:50:48,800 --> 01:50:50,880
give me knowledge and give me
information.

2082
01:50:51,440 --> 01:50:53,960
If I'm not doing that, I I feel
guilty.

2083
01:50:53,960 --> 01:50:55,800
So I never watch movies on
flights all.

2084
01:50:55,800 --> 01:50:57,120
Right, so I'll give you a little
trick.

2085
01:50:57,120 --> 01:51:01,960
So I've, I've started doing this
whenever I travel to get myself

2086
01:51:02,120 --> 01:51:05,720
like to just get a little bit of
reading in before I do anything

2087
01:51:05,720 --> 01:51:09,280
on every single plane I get on,
I read 10 pages of whatever book

2088
01:51:09,280 --> 01:51:12,680
I have in my bag.
So I don't, I don't feel like

2089
01:51:12,680 --> 01:51:13,920
that, but I want to learn
something.

2090
01:51:13,920 --> 01:51:16,160
I want to create a habit.
So literally the first thing I

2091
01:51:16,160 --> 01:51:19,360
do, I get on the plane, I get
seated and I pull my book out

2092
01:51:19,360 --> 01:51:21,240
and I'll read and I get 10 pages
in.

2093
01:51:21,440 --> 01:51:24,360
And then no matter what I do for
the rest of the flight, at least

2094
01:51:24,360 --> 01:51:28,920
I've gotten that that part of it
done and I've learned something

2095
01:51:28,920 --> 01:51:31,160
and I've put something in and
I've made myself a little

2096
01:51:31,160 --> 01:51:35,160
uncomfortable. 10 pages.
It's a little bit, but like just

2097
01:51:35,160 --> 01:51:38,880
that little bit of of umph.
Yeah, so I love that.

2098
01:51:38,880 --> 01:51:42,120
And and you know, unfortunately
I'm crazier than you.

2099
01:51:42,120 --> 01:51:44,400
So, you know, it's more than 10
pages.

2100
01:51:44,400 --> 01:51:46,600
It's basically from the
beginning of the flight till the

2101
01:51:46,600 --> 01:51:48,680
end of the flight.
I'm filling my head with stuff

2102
01:51:49,520 --> 01:51:52,800
as opposed to, you know,
watching a movie or watching

2103
01:51:53,040 --> 01:51:56,000
sometimes if there's a sporting
event on that I want to watch

2104
01:51:56,000 --> 01:51:59,000
and there's ATV in the seat in
front of me or something, I'll,

2105
01:51:59,280 --> 01:52:02,600
I'll watch that.
But other than that, yeah, I

2106
01:52:02,600 --> 01:52:05,800
don't watch movies on flights,
European flights, yes, I, I

2107
01:52:05,800 --> 01:52:10,200
might watch a movie, you know,
on the way back especially I

2108
01:52:10,200 --> 01:52:12,240
might watch a couple movies
because I'm trying to stay

2109
01:52:12,240 --> 01:52:15,920
awake.
But so couple of questions like

2110
01:52:16,640 --> 01:52:20,440
from your viewpoint is, is the
bigger challenge in the industry

2111
01:52:20,440 --> 01:52:25,560
right now, gear or people?
I think it's people.

2112
01:52:25,960 --> 01:52:28,240
Yeah.
Easily hands down.

2113
01:52:28,400 --> 01:52:31,120
Is it, is it lack of people or
quality of people?

2114
01:52:38,440 --> 01:52:41,160
Or maybe it's a combination, you
know, it's a lack of quality

2115
01:52:41,320 --> 01:52:43,560
people.
And that's hard, you know, being

2116
01:52:43,560 --> 01:52:46,400
in the rental business.
It's, you know, like I said

2117
01:52:46,400 --> 01:52:50,000
earlier, when someone doesn't
know how to do something, they

2118
01:52:50,000 --> 01:52:54,520
tend to want to blame it on the
gear and they want to say it

2119
01:52:54,520 --> 01:52:58,120
doesn't work or it can't work or
it doesn't do we want it to, or

2120
01:52:58,120 --> 01:53:02,400
whatever the case may be.
But I think it's ultimately, I

2121
01:53:02,400 --> 01:53:04,760
think the biggest problem we
have right now is people

2122
01:53:04,760 --> 01:53:10,560
unwilling to take responsibility
for what they are doing.

2123
01:53:10,560 --> 01:53:12,520
And that's from the front to the
back.

2124
01:53:12,520 --> 01:53:16,520
That's before they come to do
whatever job it is they've

2125
01:53:16,520 --> 01:53:19,160
chosen to do.
But then also when something

2126
01:53:19,160 --> 01:53:25,560
happens that is either clearly
or not clearly their fault, but

2127
01:53:26,000 --> 01:53:29,760
owning it and and taking it on.
I think it's the attitude of the

2128
01:53:29,760 --> 01:53:34,200
people because I haven't really
had trouble finding crew lately

2129
01:53:34,200 --> 01:53:36,320
when I've needed to.
And, and talking with other

2130
01:53:36,320 --> 01:53:39,040
people, you know, they're always
developing their crew and

2131
01:53:39,040 --> 01:53:41,280
there's new crew that have come
up since COVID.

2132
01:53:41,280 --> 01:53:44,680
And, and so to say that, oh,
well, there's a lack of crew and

2133
01:53:44,680 --> 01:53:46,760
there's not enough people and
all this stuff, I think that

2134
01:53:46,760 --> 01:53:49,800
that's just an excuse.
That's, that's a lack of taking

2135
01:53:49,800 --> 01:53:53,360
responsibility for the fact that
there's a little bit of work and

2136
01:53:53,360 --> 01:53:56,080
effort that goes into finding
the right people.

2137
01:53:56,480 --> 01:54:00,760
And so for me, I think it's the
attitude of the individuals, not

2138
01:54:00,760 --> 01:54:04,120
that we don't have enough
individuals in it.

2139
01:54:04,120 --> 01:54:07,400
And, and I believe that the
taking responsibility for our

2140
01:54:07,400 --> 01:54:11,080
actions then leads us to become
better technicians, better

2141
01:54:11,080 --> 01:54:14,880
people, better colleagues,
better friends, you know, just.

2142
01:54:15,640 --> 01:54:19,280
So will you hire someone with a
better attitude and and less

2143
01:54:19,280 --> 01:54:23,000
knowledge or skills and and so
higher attitude train skills?

2144
01:54:23,000 --> 01:54:25,760
Which is always mine.
I can train, I can teach anybody

2145
01:54:25,760 --> 01:54:29,080
to QC a projector to, you know,
work a projector.

2146
01:54:29,080 --> 01:54:31,440
They may not be the fastest,
they may not be the best at it,

2147
01:54:31,600 --> 01:54:34,760
but if they want to make it
happen, I know they will.

2148
01:54:34,880 --> 01:54:37,160
And that's attitude, and I can't
teach that.

2149
01:54:37,160 --> 01:54:41,240
So with, with an approach where
where I, I think, you know,

2150
01:54:41,240 --> 01:54:44,440
having got to know you a little
bit, you care more and you work

2151
01:54:44,440 --> 01:54:47,840
harder than than most companies
out there.

2152
01:54:50,000 --> 01:54:54,680
Do you or how do you build and
maintain that culture as you

2153
01:54:54,680 --> 01:55:01,680
scale your business?
Well, man, that's I'm in the

2154
01:55:01,680 --> 01:55:03,560
middle of all of that right now.
It's.

2155
01:55:04,600 --> 01:55:06,520
The hardest thing in the world,
I think.

2156
01:55:07,120 --> 01:55:10,440
It, it is, you know, because
people, people have come to work

2157
01:55:10,440 --> 01:55:12,480
at gig rent because they like to
work with me.

2158
01:55:13,200 --> 01:55:17,200
And we will get to a point where
not everybody will get to work

2159
01:55:17,200 --> 01:55:20,560
with, with Jordan.
And that's hard for me because I

2160
01:55:20,560 --> 01:55:23,240
like to work with people.
I like to pour into people.

2161
01:55:23,240 --> 01:55:26,560
I like to take the things I've
learned and offload as much of

2162
01:55:26,560 --> 01:55:30,400
it to other people as possible.
Because keeping it up here, we

2163
01:55:30,400 --> 01:55:33,800
are in, we are in, we are in the
Information Society where

2164
01:55:33,880 --> 01:55:36,640
everybody knows everything, but
everybody's stupid.

2165
01:55:37,120 --> 01:55:40,240
It's funny because I remember
reading that a similar statement

2166
01:55:40,240 --> 01:55:44,320
from Tony Hsieh, who who was the
CEO of Zappos.

2167
01:55:45,040 --> 01:55:48,720
Unfortunately, he's no longer
with us, but he talked about

2168
01:55:48,720 --> 01:55:52,680
that was one of his biggest
fears is continuing to maintain

2169
01:55:52,680 --> 01:55:56,800
that culture as the company
scaled and he was no longer

2170
01:55:56,800 --> 01:55:59,520
one-on-one with everyone.
He he would walk through the

2171
01:55:59,520 --> 01:56:01,520
hallways and go, who's that
person?

2172
01:56:01,520 --> 01:56:02,880
Who's that person?
Who's that person?

2173
01:56:02,880 --> 01:56:04,640
Like he didn't know anyone
anymore.

2174
01:56:04,760 --> 01:56:07,280
His company was growing so fast
from day-to-day.

2175
01:56:07,680 --> 01:56:11,080
It was always new people.
You know, I'm not at that point

2176
01:56:11,080 --> 01:56:15,400
yet, but I know that we will be.
And so for me, so like one of

2177
01:56:15,400 --> 01:56:18,840
the things that we do is every
Monday morning at 11:15, we do a

2178
01:56:18,840 --> 01:56:23,560
quick 10 minute meeting once a
week on Mondays where I just

2179
01:56:23,560 --> 01:56:26,200
talk to everybody at the
company, Everybody gets on a

2180
01:56:26,200 --> 01:56:30,000
zoom call, everything stops and,
and, and for 10 minutes.

2181
01:56:30,000 --> 01:56:32,440
It's very quick.
I don't, it's not drawn out,

2182
01:56:32,440 --> 01:56:35,160
it's not AQ and a it's not a
bunch of people talking.

2183
01:56:35,160 --> 01:56:38,480
It's just hey, here's where
we're at, Here's what's going

2184
01:56:38,480 --> 01:56:44,480
on, Here's what gig rent is up
to and giving people the the

2185
01:56:45,720 --> 01:56:51,120
giving people the the 10, the
what's the word, the 411 on

2186
01:56:51,120 --> 01:56:53,400
what's going on in the company,
you know, or not the great

2187
01:56:53,440 --> 01:56:55,960
things.
Well, I hopefully.

2188
01:56:55,960 --> 01:56:58,160
Not, you know.
Here's the great things that

2189
01:56:58,160 --> 01:57:00,320
happened last week.
Here's a really good feedback

2190
01:57:00,320 --> 01:57:02,560
from a client.
Here's something that people are

2191
01:57:02,560 --> 01:57:04,280
working on that I really
appreciate.

2192
01:57:04,280 --> 01:57:06,600
Like, you know, all of these
bits.

2193
01:57:06,600 --> 01:57:09,280
And then maybe a little bit of,
you know, hey guys, here's

2194
01:57:09,280 --> 01:57:11,360
something to think about this
month, or here's something to

2195
01:57:11,360 --> 01:57:13,440
think about this week.
Or here are the brand pillars,

2196
01:57:13,440 --> 01:57:16,320
here's the brand guidelines,
here are, you know, all of those

2197
01:57:16,320 --> 01:57:19,280
refreshers to help people
understand why I think the way

2198
01:57:19,280 --> 01:57:23,600
that I do and then how we can
produce the results that I'm

2199
01:57:23,600 --> 01:57:28,080
looking for within the company.
And then the other side of that

2200
01:57:28,080 --> 01:57:32,840
is for me is picking the right
people to lead the teams.

2201
01:57:32,840 --> 01:57:35,000
And that's where I think it's
been the hardest thing for me is

2202
01:57:35,000 --> 01:57:40,040
finding the right people to lead
the way that I that I want them

2203
01:57:40,040 --> 01:57:41,560
to.
That's the way that I see them

2204
01:57:41,560 --> 01:57:44,240
leading to finding the right
people that I know we're going

2205
01:57:44,240 --> 01:57:48,680
to lead with the kindness, the
the compassion and the diligence

2206
01:57:48,840 --> 01:57:51,000
that that I want them to
portray.

2207
01:57:51,000 --> 01:57:53,160
And we're we're getting there.
You know, I've had to fire some

2208
01:57:53,160 --> 01:57:56,400
people.
Some people have left, you know,

2209
01:57:56,400 --> 01:57:59,600
we've gone through, you know, a
number of different employees

2210
01:57:59,600 --> 01:58:02,840
over time, but finding the right
leadership team, finding the

2211
01:58:02,840 --> 01:58:06,200
people that are willing to also
push back on me, you know, like

2212
01:58:06,200 --> 01:58:08,840
I was talking about Dave
earlier, like Dave is not a yes

2213
01:58:08,840 --> 01:58:11,120
man to me.
Dave is somebody who says, well,

2214
01:58:11,120 --> 01:58:13,840
what about this and why aren't
we looking at that?

2215
01:58:13,840 --> 01:58:19,040
And how can we use this to
better serve the company and the

2216
01:58:19,040 --> 01:58:20,680
customers?
And he looks at things

2217
01:58:20,680 --> 01:58:22,240
differently.
And he doesn't just say, yeah,

2218
01:58:22,280 --> 01:58:23,760
that's a great idea, let's do
it.

2219
01:58:24,400 --> 01:58:30,320
But actually, actually brings
like solid information to to me

2220
01:58:30,320 --> 01:58:34,240
and to us as a company.
So putting those people around

2221
01:58:34,240 --> 01:58:37,720
you so that you don't just kind
of become your own echo Chamber

2222
01:58:37,720 --> 01:58:41,480
of awesomeness, you know?
It's hard to do again, those are

2223
01:58:41,480 --> 01:58:44,400
difficult things that plays
against your ego and and the

2224
01:58:44,400 --> 01:58:47,080
things you think you should do.
But when you look at bigger

2225
01:58:47,080 --> 01:58:50,040
companies, like you look look at
Google size companies or

2226
01:58:50,040 --> 01:58:54,360
Facebook size companies, if you
go to Mark Zuckerberg and say

2227
01:58:54,360 --> 01:58:58,400
how many direct reports do you
have, generally the larger the

2228
01:58:58,400 --> 01:59:00,640
company, the smaller that number
is.

2229
01:59:01,000 --> 01:59:04,880
And my guess is Zuck has no more
than 10 and probably less than

2230
01:59:04,880 --> 01:59:06,960
10.
He probably has like 6 direct

2231
01:59:06,960 --> 01:59:10,760
reports.
And so, and then it just kind of

2232
01:59:10,800 --> 01:59:15,840
snowballs out from there, you
know, and but yet I have a

2233
01:59:15,840 --> 01:59:20,840
company about 11 millionth the
size of of Zuck's company and I

2234
01:59:20,840 --> 01:59:22,840
have more direct reports than he
does.

2235
01:59:22,840 --> 01:59:24,200
How does that work out?
You know?

2236
01:59:24,560 --> 01:59:27,200
And so that's one of the things
that happens in scaling a

2237
01:59:27,200 --> 01:59:30,800
business as you have, I think
you said 19 employees.

2238
01:59:31,320 --> 01:59:34,840
You can't have 19 people all
coming directly to Jordan for

2239
01:59:34,840 --> 01:59:36,720
things.
It just doesn't.

2240
01:59:36,720 --> 01:59:37,360
I have.
Five.

2241
01:59:37,360 --> 01:59:40,320
I have 5 right now.
That's really, yeah, that's.

2242
01:59:40,320 --> 01:59:44,640
Healthy, maybe 6:00-ish because
I've, I also run our sales team

2243
01:59:44,640 --> 01:59:47,600
right now because we don't, we
don't have a sales manager.

2244
01:59:47,600 --> 01:59:50,320
So I have two guys on the sales
team that both report to me,

2245
01:59:50,320 --> 01:59:53,560
which in theory would be 1.
You know, once we get someone

2246
01:59:53,560 --> 01:59:55,160
that that heads up the sales
team.

2247
01:59:55,160 --> 01:59:58,840
Yeah, Yeah, no.
And, and again, I mean, I think

2248
01:59:58,840 --> 02:00:01,080
that that's just something you
have to learn as you scale.

2249
02:00:01,080 --> 02:00:03,960
And I know you listen to a lot
of the same people I listen to

2250
02:00:03,960 --> 02:00:07,880
out there in the sort of, you
know, motivational or

2251
02:00:07,880 --> 02:00:11,960
inspirational world of of.
Of people putting content out.

2252
02:00:11,960 --> 02:00:14,520
Just by hearing some of the
things you've said, I know that

2253
02:00:14,600 --> 02:00:17,840
we think similarly.
And Speaking of learning and

2254
02:00:17,840 --> 02:00:22,080
things like that, I'm actually,
I'm actually doing, I used AI to

2255
02:00:22,080 --> 02:00:26,440
create A2 week micro learning
course of becoming a better

2256
02:00:26,440 --> 02:00:29,400
manager for me because I
realized that I needed to become

2257
02:00:29,400 --> 02:00:32,760
a better manager.
Like I'm not, I can lead people,

2258
02:00:32,960 --> 02:00:35,960
but actually managing people was
something that I never really

2259
02:00:35,960 --> 02:00:37,800
learned.
So I'm, I'm going through a two

2260
02:00:37,800 --> 02:00:42,040
week process of like that's
relearning and refreshing myself

2261
02:00:42,040 --> 02:00:45,120
on how to be a better manager so
that I can take responsibility

2262
02:00:45,120 --> 02:00:48,440
for that role that I do have to
employ right now.

2263
02:00:48,440 --> 02:00:51,360
When you're done, maybe you can
tell me you know what one of the

2264
02:00:51,440 --> 02:00:54,760
one of the other things I did.
I mean, the paperwork is right

2265
02:00:54,760 --> 02:00:55,680
here.
I'm looking at it.

2266
02:00:55,760 --> 02:00:58,800
I wrote the whole thing out.
It's just a quick like 10-15

2267
02:00:58,800 --> 02:01:02,040
minutes a day.
And, and, and it's, you know,

2268
02:01:02,040 --> 02:01:04,000
it's two weeks.
It's, it's not hot.

2269
02:01:04,000 --> 02:01:06,280
I mean, it's boom.
It's not, you know?

2270
02:01:06,600 --> 02:01:10,120
One of the one of the things I
did using again, we talked about

2271
02:01:10,120 --> 02:01:14,000
this a couple weeks ago, but
using a Socratic method is I

2272
02:01:14,000 --> 02:01:18,920
basically created a document
that I've shared with my team on

2273
02:01:18,920 --> 02:01:23,080
how to deal with me.
You know, how like a new person

2274
02:01:23,080 --> 02:01:25,680
comes into the company.
What am I like?

2275
02:01:25,760 --> 02:01:29,280
What do I like?
What do I dislike immensely?

2276
02:01:30,120 --> 02:01:32,400
What's the best way to get a
point across with me?

2277
02:01:32,400 --> 02:01:34,760
What's the best way to get
thrown out of my office?

2278
02:01:35,000 --> 02:01:40,400
You know, like basically just
just a how to react or, or how

2279
02:01:40,400 --> 02:01:45,880
to inter react, interact, sorry
with me, the CEO of the company.

2280
02:01:46,400 --> 02:01:49,640
And I'll tell you, you got to
have some thick skin because

2281
02:01:49,640 --> 02:01:53,600
when you're going back and forth
and AI is asking you questions

2282
02:01:53,600 --> 02:01:56,520
and, and then coming up with a
document that basically says

2283
02:01:56,680 --> 02:01:58,640
you're a little rough around the
edges, you're a bit of an

2284
02:01:58,640 --> 02:02:00,840
asshole.
And you know, people should

2285
02:02:00,840 --> 02:02:03,480
approach you in this particular
way or whatever.

2286
02:02:03,760 --> 02:02:06,080
You know, you start going, well,
wait a second, you can't say

2287
02:02:06,080 --> 02:02:08,360
that.
And you know, you, you start

2288
02:02:08,360 --> 02:02:10,920
arguing with the AI, but it's
probably exactly right.

2289
02:02:10,920 --> 02:02:14,160
And I also have a girlfriend
who's not afraid of telling me

2290
02:02:14,400 --> 02:02:17,840
of my faults.
And cuz believe it or not, I

2291
02:02:17,840 --> 02:02:22,320
have a few and it's so helpful.
And most of my faults are

2292
02:02:22,320 --> 02:02:24,840
actually against myself, not
against other people.

2293
02:02:25,120 --> 02:02:29,680
I'm incredibly hard on myself
and I'm I'm always putting

2294
02:02:29,680 --> 02:02:33,560
myself down and saying I failed,
like when Mike, when somebody in

2295
02:02:33,560 --> 02:02:36,600
my company fails or when my
company does something wrong.

2296
02:02:36,600 --> 02:02:40,120
And we've done many things,
especially since COVID, but when

2297
02:02:40,120 --> 02:02:43,360
my company has done something
wrong or hasn't done something

2298
02:02:43,360 --> 02:02:48,680
to the level that I expect or
want of myself, I blame myself.

2299
02:02:48,680 --> 02:02:51,280
I say, you know, I'm, I'm the,
I'm at the helm.

2300
02:02:51,560 --> 02:02:55,640
Like if you failed, you know, I
failed you as much as you failed

2301
02:02:55,640 --> 02:02:58,080
me.
And that's usually not the case.

2302
02:02:58,360 --> 02:03:01,040
And so sometimes even by saying
it, you're just putting yourself

2303
02:03:01,040 --> 02:03:04,040
in a, a bad mental state.
And I have to be more careful

2304
02:03:04,040 --> 02:03:05,520
with those things.
Yeah.

2305
02:03:05,520 --> 02:03:07,040
So it's very, it's absolutely
true.

2306
02:03:07,040 --> 02:03:10,960
I've I wrote that down, I
actually also made a document of

2307
02:03:11,160 --> 02:03:16,480
when something goes wrong.
What does Jordan think about it?

2308
02:03:16,680 --> 02:03:20,800
WWJD What would Jordan do
that's.

2309
02:03:20,800 --> 02:03:23,280
What that document should be
called and I have to, I actually

2310
02:03:23,280 --> 02:03:26,160
have to hand it out to my team,
but it's a way for them to look

2311
02:03:26,160 --> 02:03:29,800
at things and say, OK, how do I
assess this in a way that I

2312
02:03:29,800 --> 02:03:34,520
think Jordan would so that he so
that we can get the outcome he's

2313
02:03:34,520 --> 02:03:36,760
looking for?
Because I, I always look at

2314
02:03:36,760 --> 02:03:38,640
things from the client centered
standpoint.

2315
02:03:38,640 --> 02:03:42,360
What is what is the best, what
provides the best outcome for

2316
02:03:42,360 --> 02:03:48,120
them, even if it's at my own
detriment sometimes because I

2317
02:03:48,120 --> 02:03:51,000
believe that their outcome is
the most important, what they're

2318
02:03:51,000 --> 02:03:56,360
trying to create.
And, and sometimes people will

2319
02:03:56,360 --> 02:03:58,240
say, Oh, well, that's not the
right way to do things.

2320
02:03:58,240 --> 02:04:01,920
But I mean.
Yeah, I agree with you.

2321
02:04:01,920 --> 02:04:04,320
I agree with you completely.
And I think it's an amazing

2322
02:04:04,320 --> 02:04:07,120
point for us to end on because
we've been going for two hours

2323
02:04:07,120 --> 02:04:10,120
straight here and I'm sure we
both have better things to do or

2324
02:04:10,120 --> 02:04:12,320
more important things.
But I got to tell you, I've

2325
02:04:12,320 --> 02:04:14,840
thoroughly enjoyed this.
I think you and I think very

2326
02:04:14,840 --> 02:04:18,960
similarly from a leadership
standpoint and, and passion,

2327
02:04:18,960 --> 02:04:20,560
we're both very passionate
leaders.

2328
02:04:21,720 --> 02:04:25,440
We're in very different
businesses, but, but I've, I've

2329
02:04:25,440 --> 02:04:27,680
really enjoyed this and I've
enjoyed getting to know your

2330
02:04:27,680 --> 02:04:29,720
history and experience.
What brought you to this?

2331
02:04:29,720 --> 02:04:32,840
Because you know, you really,
for whatever reason, just kind

2332
02:04:32,840 --> 02:04:36,400
of dropped on my radar, you
know, very recently.

2333
02:04:36,760 --> 02:04:40,120
And I'm, I'm shocked to like
when I kind of see how far out

2334
02:04:40,120 --> 02:04:43,320
your, your tentacles go.
And some of the people you know

2335
02:04:43,320 --> 02:04:46,720
in your network who I've, I've
come to find out are part of

2336
02:04:46,720 --> 02:04:49,160
your network and I've connected
you to people.

2337
02:04:49,160 --> 02:04:52,480
You've connected me to people.
Yeah, I'm shocked that we

2338
02:04:52,480 --> 02:04:57,000
haven't had a much longer, you
know, relationship together or

2339
02:04:57,000 --> 02:04:59,560
whatever.
But I'm glad to know you now.

2340
02:04:59,560 --> 02:05:04,080
And, and, and yeah, good luck
with everything you're doing.

2341
02:05:04,080 --> 02:05:06,800
I do love your, your expansion
plans.

2342
02:05:06,800 --> 02:05:10,320
And if I can ever help with
anything, certainly reach out.

2343
02:05:10,320 --> 02:05:12,360
And how can people reach you?
What's the best?

2344
02:05:12,360 --> 02:05:16,360
1 So I mean, ultimately you,
there's the normal stuff,

2345
02:05:16,360 --> 02:05:19,800
there's the Facebook, there's
the Instagram, LinkedIn, I'm

2346
02:05:19,800 --> 02:05:24,720
all, you know, Jordan Goodfellow
gig rent and then they can

2347
02:05:24,920 --> 02:05:28,280
absolutely e-mail me
jordan@gigrent.com.

2348
02:05:28,480 --> 02:05:30,720
That's my e-mail address that
comes straight to me.

2349
02:05:30,720 --> 02:05:32,760
So I see every single e-mail
that comes in.

2350
02:05:32,760 --> 02:05:36,840
I take care of every single one,
you know, and I and I, I respond

2351
02:05:36,840 --> 02:05:39,480
to everybody.
There's not like if I, if I

2352
02:05:39,480 --> 02:05:42,040
don't respond, just e-mail me
again because it probably got

2353
02:05:42,040 --> 02:05:46,760
lost in the, you know, 150
emails that that came in since

2354
02:05:46,760 --> 02:05:49,440
the moment I saw it.
So just be just be aware of

2355
02:05:49,440 --> 02:05:51,400
that, but.
I have come to learn that you're

2356
02:05:51,400 --> 02:05:55,200
actually very responsive, so I
would disagree with that last

2357
02:05:55,200 --> 02:05:57,360
statement.
Thanks, I, I appreciate it.

2358
02:05:57,360 --> 02:05:59,720
I do.
I absolutely do my best to stay

2359
02:05:59,720 --> 02:06:01,760
on top of it.
What I have done is I've learned

2360
02:06:01,760 --> 02:06:05,000
how to filter.
Like I only focus on one because

2361
02:06:05,000 --> 02:06:07,280
I've got a couple of different
e-mail groups.

2362
02:06:07,280 --> 02:06:08,680
You know, you have the rare
experience.

2363
02:06:08,680 --> 02:06:10,920
I have gig rent.
I have all So like if I'm

2364
02:06:10,920 --> 02:06:13,480
looking at something, I'll only
look at gig rent and like that's

2365
02:06:13,480 --> 02:06:16,320
the daytime thing and then I'll
look at everything else us later

2366
02:06:16,520 --> 02:06:19,760
so that I can stay focused only
on what is most important at

2367
02:06:19,760 --> 02:06:20,080
the.
Moment.

2368
02:06:20,080 --> 02:06:22,360
Yeah, yeah.
Awesome.

2369
02:06:22,360 --> 02:06:25,920
Well thank you so much and enjoy
the rest of your week my friend.

2370
02:06:26,120 --> 02:06:27,160
You too.
Thank you, dude.

2371
02:06:27,320 --> 02:06:28,200
Thank you.
Appreciate it.

2372
02:06:28,200 --> 02:06:29,560
Have a great afternoon.
And you?