#286 - Marcel Fairbairn

Marcel spent more than 30 years in the event industry and founded gear source in 2002 with a single goal to make it safer and easier for businesses to buy and sell gear globally Since its founding gear sources moved a quarter of a billion dollars.
Today Marcel along with his global team are focused on ramping up growth. Marcel says, I love this industry and I'm focused on growing gear source to help even more people while democratizing access to gear for your markets and markets for your gear, he has this crazy disease that he keeps getting these ideas he has a burning desire to pursue and that keeps him busy and restless as well in a good way.
Marcel is a visionary entrepreneur by every definition.
Several times in his life, Marcel has put everything on the line to prove his methods. With each business, he's carefully surrounded himself with teams of great people and led them each day in new frontiers. He continues growing and welcomes new opportunities for passion.
For six years, Marcel has been the creator, producer, and host of Geezers and Gear, which is now joined by its sister podcast, Leading Ladies. Geezers was a literal lifeline for so many of us over the pandemic, and saw industry pioneers and friends get together once a week for a happy hour that was so important. There have been 285 episodes today, which is nearly two weeks of content if you played it 24 hours a day, talking about anything and everything with incredible people. Geezers of gear is never boring and there are always surprises as well.
Today's surprise is our guest is Marcel Fairbairn
Thank you to all of our sponsors for their continued support.
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OK, so episode 286 in the books
and this was an interesting 1.
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I had no idea what was coming so
joined the podcast thinking I
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was having another podcast with
the crew, my friends, the group
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that we went through COVID
together with and it became
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Marcel.
This is your life.
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And so I hope you enjoy it.
You'll find out.
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My life was probably pretty
boring, but they cornered me and
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said they wanted to do a podcast
about me.
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And it was, it was hilarious.
It was good fun, good friends,
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and I truly hope you like it.
Thank you for joining me today
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for Geysers of Gear special New
Year's Eve podcast episode #286
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today.
Music episode 286.
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So today is a fun one.
They all are, of course, but
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today's an extra special fun
one.
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It has been one heck of a year,
you know, where do you start?
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I mean, the politics of it all,
of course, but our industry
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alone has just been, you know,
it's been a bit of a bat shit
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crazy here this year in in 2024.
So yeah, I mean, I for one enjoy
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every year, so I'm glad I went
through it.
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I'm I don't see it as having
been a terrible year by any
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stretch.
Was it perfect?
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No.
Were there challenges?
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Yes.
But isn't that what life is kind
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of about, isn't it?
Isn't it the journey, not the
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destination?
That's how I believe anyways.
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And, and you know, unless you
know, every day is paradise, I
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guess that's how we have to look
at it, right?
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Every, every day is, is part of
the journey, whether it's a
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challenge or you know, something
just fell in your lap or
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whatever it is, but it's worth
living.
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It's worth going through those
challenges.
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It's a lot of fun finding the
solutions and getting through
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the other end of them, etcetera.
So I, for one, really enjoyed
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2024.
Did I make as much money as I
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would have liked?
Hell no.
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You know, did did everyone I
know survive 2024?
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No, I lost a lot of friends this
year.
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And that, that's tragic.
I hate it.
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And guess what?
I'm probably going to lose a lot
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more in 2025.
I hope I'm not one of them.
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So yeah, you know, that's just
life.
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And so for me, 2024 was a great
year.
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I'm really super looking forward
to next year.
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I think it's going to be amazing
for our industry.
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I think it's been going to be
good for the world.
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I firmly believe some of the
problems that we've been dealing
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with are going to resolve
themselves.
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And so I'm hopeful, you know,
and one thing I want to mention
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is, is last night, you know, I
was watching, I think I was
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watching the Canada, Germany
hockey game.
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If you don't watch junior hockey
every year at this time, what's
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wrong with you?
It's one of the things that I so
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look forward to for this week
between Christmas and New Year's
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is the junior championship that
happens every year.
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And it's just incredible hockey.
Like a lot of these players who
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are playing, especially on some
of the main teams, you know,
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Canada, US, Sweden, Finland, but
now even like Latvia and used to
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be Russia, of course, right now
that's a bit of a problem.
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Czech is usually pretty good,
but a lot of these players, like
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in the next year or two are
going to be making $20 million a
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year or more.
And it's really cool to see them
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in this junior championship
because they are working their
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butts off.
And it's not for money, It's not
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necessarily for fame.
It's because they want to win on
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behalf of their country.
You know, it's similar to the
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Olympics, but in a little sort
of mini cosm.
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So anyways, I was sitting
watching that and of course
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scrolling through social media
and a message came in from
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someone on Geez of gear who was
reaching out to me.
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Just basically first of all, he
brought to me an AI thing that
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was an interesting AI app.
Actually, it wasn't that
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interesting to me, but because
it was basically just a guy
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standing there saying, OK,
channel 7 through 9 add, you
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know, 5DB and you'd see the
faders go up.
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Well, to me that's just voice to
text basically.
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Like that's nothing too
revolutionary.
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If if he said make the room
warmer, you know, make this room
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sound like, you know,
Hammersmith Odeon Ballroom in,
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in London, that would be
impressive.
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And that's coming, I believe
that's coming fairly soon.
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But just to say Channel 7, you
know, up by 5 DB or whatever,
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that to me isn't that
impressive.
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But anyways, we got into a
little conversation and he was a
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young guy, works for a sound
company, was actually out with
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Elton John on this last tour and
was so incredibly grateful to me
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and to Sarah and to Keys of Gear
just for what we've created and
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what we're doing, in his words,
for the young people in the
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industry.
And please keep up the great
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work.
I listen to it on the train
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every day on my way to the shop.
And so, yeah, loved hearing it.
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Thank you for sending that
message.
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It really made my night.
And then, of course, Canada 1,
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which further made my night,
which, you know, was the big one
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actually.
But this message in this
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conversation with this young
gentleman was was amazing.
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And, and I love it.
I love to hear that we've made a
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difference, even a tiny little
difference in somebody's life.
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Because at the end of the day,
we're not doing this to get
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rich, obviously, we're doing it
because we love doing it and we
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love helping to share these
stories and bring these stories
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from these incredible people to
you.
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So today's podcast, you know,
having said that, it's been a
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00:11:44,280 --> 00:11:46,240
heck of a year.
Why not end the year with with
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00:11:46,240 --> 00:11:49,840
some of my favorite humans.
This is a group of guys that I
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00:11:49,840 --> 00:11:53,720
used to call the COVID crew.
And now let's just call them the
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00:11:53,720 --> 00:11:56,360
crew.
And unfortunately, one of them
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00:11:56,360 --> 00:11:59,360
is missing this year.
So it's 4/5 of what used to be
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00:11:59,360 --> 00:12:03,680
the COVID crew and is now going
to be called the crew, I guess.
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00:12:04,520 --> 00:12:06,920
So this is a very special New
Year's episode with my good
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00:12:06,920 --> 00:12:11,640
friends John Featherstone, John
Wiseman, Eric Loader.
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00:12:11,640 --> 00:12:14,880
And we will be missing Ben
Saltzman, who is on a beach in
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the Caribbean right now.
So I don't know who's making
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00:12:18,080 --> 00:12:20,200
better choices, me or him.
I think him.
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We've recorded a bunch of
podcasts over the years, me and
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00:12:23,920 --> 00:12:26,600
these gentlemen, plus Ben, of
course.
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00:12:27,000 --> 00:12:31,960
And you know, Sarah, our
producer, thought it would be a
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00:12:31,960 --> 00:12:35,720
great idea to kind of catch up
and, and do a New Year's special
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and just talk about sort of
what's behind us, what's ahead
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of us, what everyone thinks
about where we're at right now.
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And of course, we're going to be
missing Ben there.
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I am mentioning him for the 4th
time already.
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00:12:48,560 --> 00:12:51,200
But I'm looking forward to this.
I'm looking forward to recapping
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00:12:51,200 --> 00:12:54,760
on what I thought was a pretty
decent 2024, but what the
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00:12:54,760 --> 00:12:58,120
industry I think it has mixed
opinions on and I'm looking
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00:12:58,120 --> 00:13:02,280
forward to hearing those.
And also just really what are
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00:13:02,360 --> 00:13:06,520
some plans and thoughts and and
what do you think 2025?
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00:13:06,520 --> 00:13:08,720
I want to hear some predictions
from these guys as well.
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00:13:08,720 --> 00:13:11,000
I'm going to hold their feet to
the fire and ask him some tough
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00:13:11,000 --> 00:13:16,240
questions.
So yeah, anyways, looking
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00:13:16,240 --> 00:13:18,680
forward to it.
I hope you enjoy it as much as I
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00:13:18,680 --> 00:13:22,120
intend to enjoy the next hour
and a half probably.
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00:13:22,400 --> 00:13:27,280
And here they are, the crew,
John, you and I don't have the
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00:13:27,280 --> 00:13:30,240
cool.
Like, what's that MSNBC woman
218
00:13:31,000 --> 00:13:32,840
that Mark Cuban copied her
glasses?
219
00:13:33,000 --> 00:13:35,960
Rachel Maddow glasses?
Yeah, Oh, the MSNBC girl.
220
00:13:35,960 --> 00:13:41,920
That's that's Mark Cuban.
We're we'll, we'll get you all
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00:13:41,920 --> 00:13:46,000
set up with glasses, Marcel.
Starting with a thud I had.
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00:13:46,000 --> 00:13:50,480
I had a pair with the black rims
that were what's the fancy LA
223
00:13:50,480 --> 00:13:53,520
brand crum hearts.
I still have them, it's just
224
00:13:53,520 --> 00:13:57,280
they're three prescriptions ago.
It is truly astonishing how much
225
00:13:57,280 --> 00:13:58,520
you can spend on a pair of
glasses.
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00:13:59,600 --> 00:14:03,400
So the worst one I ever did,
Well, it's not the worst one,
227
00:14:03,400 --> 00:14:07,880
but I bought a pair of Prada
prescription sunglasses, so
228
00:14:07,880 --> 00:14:13,000
imagine what those cost.
And so I don't know, 15-17
229
00:14:13,000 --> 00:14:14,840
hundred dollars something like
that, right.
230
00:14:15,480 --> 00:14:19,040
They were sitting in my driveway
at my old house in in my truck
231
00:14:20,640 --> 00:14:24,960
that doesn't start well, sitting
in my driveway in my truck.
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00:14:25,040 --> 00:14:29,800
And so I go outside to find
something in my truck.
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00:14:29,800 --> 00:14:33,280
I think this is was a while ago.
So it was like my iPod or
234
00:14:33,280 --> 00:14:37,320
something that I tried to find
in my truck and I couldn't find
235
00:14:37,320 --> 00:14:38,480
it.
And I'm like, what the hell is
236
00:14:38,480 --> 00:14:40,560
the deal here?
Did you just hit record, Eric?
237
00:14:41,200 --> 00:14:42,840
Yeah.
Are you recording a secondary
238
00:14:42,840 --> 00:14:44,880
podcast here?
Yeah, because I know your
239
00:14:44,880 --> 00:14:48,120
podcasts don't hold up so.
No, they crash a lot.
240
00:14:48,200 --> 00:14:50,280
Well.
Those are fibing words.
241
00:14:50,320 --> 00:14:51,040
They crash a.
Lot.
242
00:14:51,400 --> 00:14:55,440
Crash a lot so so I'm like what
the hell and then I'm like I
243
00:14:55,440 --> 00:14:58,480
wonder if somebody broke into my
truck so I go and I watch the
244
00:14:58,480 --> 00:15:03,360
security video sure enough three
kids go into the driveway and it
245
00:15:03,360 --> 00:15:06,000
was like Christmas time so they
tried all the cars in the
246
00:15:06,000 --> 00:15:08,480
driveway.
My in laws my in laws car was
247
00:15:08,480 --> 00:15:10,680
locked.
My ex wife's car was locked,
248
00:15:10,680 --> 00:15:15,200
mine have of course was unlocked
and so all they took was my iPod
249
00:15:15,240 --> 00:15:19,600
and these you know 16 or $1700.
Which they got sunglasses.
250
00:15:19,800 --> 00:15:22,760
That were worth like 50 bucks to
them if anything right?
251
00:15:22,760 --> 00:15:24,080
Like they were worth nothing to
them.
252
00:15:24,080 --> 00:15:25,760
They probably.
Throw more hands in right so
253
00:15:25,760 --> 00:15:28,000
they're not worth nothing.
Yeah, so they probably put mine
254
00:15:28,240 --> 00:15:30,080
they suck and threw them out.
They'd be.
255
00:15:30,080 --> 00:15:32,400
Easy to find, you just look for
the kids that are wearing
256
00:15:32,400 --> 00:15:35,560
glasses that look lost.
Bumping into the walls and
257
00:15:35,560 --> 00:15:36,560
stuff, yeah.
Anything.
258
00:15:36,840 --> 00:15:38,600
Yeah, well, I can't see
anything.
259
00:15:39,560 --> 00:15:43,040
Well, so I was at a Christmas
party, like the next day or two
260
00:15:43,040 --> 00:15:45,600
days later or something, and I
said, yeah, somebody frigging
261
00:15:45,600 --> 00:15:47,320
broke into my car and stole
shit.
262
00:15:47,840 --> 00:15:50,040
And somebody goes, oh, yeah, I
was just talking to Bob.
263
00:15:50,040 --> 00:15:52,160
Hang on, Bob, come here.
Oh, yeah, me too.
264
00:15:52,320 --> 00:15:54,840
So we figured out which
direction they went from my
265
00:15:54,840 --> 00:15:57,880
security camera to his security
camera to the next security
266
00:15:57,880 --> 00:16:00,040
camera.
Like we knew exactly every house
267
00:16:00,040 --> 00:16:01,400
they hit.
Oh, I thought you were going to
268
00:16:01,400 --> 00:16:03,040
say they introduced you to
somebody at the party and they
269
00:16:03,040 --> 00:16:04,280
were wearing you, wearing your
glasses.
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00:16:05,520 --> 00:16:08,360
That's a way better story.
Unfortunately my stories never
271
00:16:08,360 --> 00:16:10,360
end like that.
Where I get my glasses back,
272
00:16:10,720 --> 00:16:14,160
like, you know, usually they
were on the hood of my car and I
273
00:16:14,160 --> 00:16:16,880
stopped at a red light and they
flew off and then got run over.
274
00:16:16,880 --> 00:16:18,920
Like that's how my.
Story is usually ending right?
275
00:16:19,680 --> 00:16:23,560
So I have to announce that
Mister Saltzman is not with us
276
00:16:23,560 --> 00:16:25,320
because he's on a beach in
Aruba.
277
00:16:25,680 --> 00:16:28,480
Good for him, but good so how?
Bad do all of us feel.
278
00:16:28,600 --> 00:16:30,480
No, but.
Happy for him.
279
00:16:30,600 --> 00:16:32,200
Yeah, I'm happy for him too.
He deserves it.
280
00:16:32,280 --> 00:16:35,040
He's had to gear.
One of us is making good
281
00:16:35,040 --> 00:16:37,120
decisions, yes.
The rest of us shame.
282
00:16:37,160 --> 00:16:41,800
Shame on us, A.
Fun fun fact.
283
00:16:41,800 --> 00:16:45,400
So if you leave these in your
car in Vegas, these meta glasses
284
00:16:45,880 --> 00:16:48,680
at 120° they won't survive just.
So you.
285
00:16:49,160 --> 00:16:52,360
Is that the voice of experience?
Yes, what is this called?
286
00:16:52,400 --> 00:16:54,360
Meta glasses.
The Meta glasses, these are the
287
00:16:54,360 --> 00:16:56,760
Zuckerberg, the Ray Band, the
Ray bands, but they have the
288
00:16:56,760 --> 00:16:59,680
camera and they have the
speakers and the frames, which
289
00:16:59,680 --> 00:17:01,240
you can listen to music and
stuff.
290
00:17:01,240 --> 00:17:03,440
It was kind of cool.
I use a lot for that, but.
291
00:17:04,079 --> 00:17:06,800
So you're being specially
tracked by Facebook.
292
00:17:07,640 --> 00:17:10,440
And yeah.
I got nothing to hide.
293
00:17:10,839 --> 00:17:14,079
Do you mind?
Do you mind if I ask why the
294
00:17:14,079 --> 00:17:17,920
fuck would you have those on?
How did I know that question was
295
00:17:17,920 --> 00:17:20,280
coming?
Oh God.
296
00:17:20,960 --> 00:17:22,000
It's a long story.
It's a.
297
00:17:22,319 --> 00:17:25,000
Little good.
Because you're being tricked.
298
00:17:25,760 --> 00:17:28,440
Right.
Yeah, well, actually I just
299
00:17:28,440 --> 00:17:31,920
read, you know, because you guys
know I'm an idiot and I read AI
300
00:17:31,920 --> 00:17:34,840
stuff constantly.
But I read this morning that
301
00:17:35,120 --> 00:17:41,360
Meta are introducing AI bots to
have conversations with people
302
00:17:41,360 --> 00:17:45,560
on Facebook and Instagram to
increase the engagement and
303
00:17:45,560 --> 00:17:47,640
increase the ad value and all of
this stuff.
304
00:17:47,640 --> 00:17:51,320
So they're going to basically
make all of us have these stupid
305
00:17:51,320 --> 00:17:53,720
conversations with these.
Nobody.
306
00:17:55,880 --> 00:17:58,520
And I mean, the next step of
course is going to make the bot
307
00:17:58,520 --> 00:18:02,120
a hot chick so that we'll.
I think they're doing that
308
00:18:02,120 --> 00:18:04,440
already, you know, I mean, I
think they're, you know, they're
309
00:18:04,440 --> 00:18:06,520
these virtual companions.
I mean she.
310
00:18:06,520 --> 00:18:10,400
Doesn't really love me.
You mean you mean that's not who
311
00:18:10,480 --> 00:18:14,160
I'm talking to?
She lied to me.
312
00:18:14,160 --> 00:18:18,400
She said she liked me.
Well, that will not even go
313
00:18:18,400 --> 00:18:19,840
there.
Yeah, yeah.
314
00:18:20,200 --> 00:18:21,840
All right, let's kick this thing
off.
315
00:18:22,120 --> 00:18:23,240
We did.
Is this it?
316
00:18:23,240 --> 00:18:24,040
We.
Did is it?
317
00:18:25,200 --> 00:18:29,440
It doesn't get any better, John.
The rest is all up to you.
318
00:18:29,440 --> 00:18:31,960
Oh, Marcel, it's going to get.
Better do some big.
319
00:18:31,960 --> 00:18:36,760
Formal introduction, Marcel.
Oh, well, to my immediate left,
320
00:18:36,760 --> 00:18:40,400
which is probably you're up
above or something, That's John
321
00:18:40,400 --> 00:18:43,400
Wiseman right there.
And then down there is John
322
00:18:43,400 --> 00:18:45,600
Featherstone, and down there is
Eric Loader.
323
00:18:45,600 --> 00:18:48,000
And Ben Saltzman is on a beach
in Aruba.
324
00:18:48,280 --> 00:18:50,200
OK, introductions done.
We're missing him.
325
00:18:50,560 --> 00:18:52,080
Yeah.
I think everyone by this time
326
00:18:52,080 --> 00:18:56,600
kind of knows who you guys are
and I don't know that many
327
00:18:56,600 --> 00:18:58,520
introductions sadly.
Yes.
328
00:18:59,120 --> 00:19:01,640
By the way, Wiseman, before I
forget to ask you this, and it's
329
00:19:01,640 --> 00:19:04,560
a terrible, terrible question.
And depending on how the answer
330
00:19:04,560 --> 00:19:08,840
goes, we might edit it out.
But Pat Morrow, is he OK?
331
00:19:09,120 --> 00:19:10,840
Oh yeah, he's doing great.
Talked to him the other day.
332
00:19:10,880 --> 00:19:12,440
Yeah.
I've reached out to him a couple
333
00:19:12,440 --> 00:19:15,600
times because I've got a guy
desperately reaching out to try
334
00:19:15,600 --> 00:19:18,760
and get in contact with him and
it's like a childhood friend.
335
00:19:18,760 --> 00:19:21,360
I checked him out.
He's not send send the guy to
336
00:19:21,480 --> 00:19:24,520
send the guy to me.
I engaged with Pat on a on a on
337
00:19:24,520 --> 00:19:27,360
a pretty regular basis.
Yeah, he, he is.
338
00:19:28,840 --> 00:19:31,560
He's not tied to his phones like
we are.
339
00:19:31,880 --> 00:19:34,880
Yeah, no, but he emailed me all
the time.
340
00:19:34,880 --> 00:19:37,280
He used to go, Oh yeah, I
remembered another story and
341
00:19:37,280 --> 00:19:40,320
he'd send me an e-mail and he
was very engaged on e-mail.
342
00:19:40,320 --> 00:19:44,600
Now he's not anymore.
So yeah, he's, I talked to Pat a
343
00:19:44,760 --> 00:19:46,400
couple times a month, you know.
Yeah.
344
00:19:46,400 --> 00:19:51,800
He was, he was, you know, he, he
was absolutely instrumental in
345
00:19:51,800 --> 00:19:55,880
the, in the early stages of my
career and the the, the early
346
00:19:55,880 --> 00:19:59,400
traction and successes that I
was able to have completely
347
00:19:59,400 --> 00:20:00,600
randomly.
He was.
348
00:20:00,840 --> 00:20:03,600
He was there, yeah.
Yeah, I mean, I did.
349
00:20:03,600 --> 00:20:06,320
I did 2 podcasts with him.
It was actually one, but it just
350
00:20:06,320 --> 00:20:10,200
got so long and there was so
much going on that it became 2,
351
00:20:10,600 --> 00:20:12,840
you know, because I could hear
Eric Loader in my ear going.
352
00:20:12,840 --> 00:20:17,000
It's too long, Marcel.
You know my my special meta
353
00:20:17,000 --> 00:20:19,280
glasses only have.
You got a little count back.
354
00:20:21,000 --> 00:20:26,880
Well, Pat, you know, Pat started
out Pat has a degree in
355
00:20:27,280 --> 00:20:31,440
sculpture from some like I think
it's NYU.
356
00:20:31,520 --> 00:20:34,360
So he's he's a truly an artist,
right?
357
00:20:34,760 --> 00:20:39,760
And his father was Rock was
Nelson Rockefeller's chief of
358
00:20:39,760 --> 00:20:42,280
staff.
Jesus.
359
00:20:42,600 --> 00:20:44,800
Wow, that's a cool job.
Well, Pat.
360
00:20:45,160 --> 00:20:51,120
Grew up in like, you know, when
the, when the governor's license
361
00:20:51,120 --> 00:20:55,600
plate says #1 and the Lieutenant
governor's license plate says #2
362
00:20:55,600 --> 00:20:59,560
and your dad says #3 and you
could park that car anywhere you
363
00:20:59,560 --> 00:21:01,800
want, New York and nobody.
That's wild.
364
00:21:01,800 --> 00:21:02,720
He.
Grew up with that.
365
00:21:02,720 --> 00:21:04,920
Yeah.
So Pat and, you know, and then
366
00:21:04,920 --> 00:21:06,840
Pat's, Pat's brother went on to
be.
367
00:21:06,840 --> 00:21:09,840
And they get Pat's brother was
the just retired, I think this
368
00:21:09,840 --> 00:21:12,080
week.
He was the editor of Time
369
00:21:12,080 --> 00:21:14,200
magazine.
You know, his sister is like a
370
00:21:14,200 --> 00:21:18,360
brain surgeon, you know, Pat.
And then Pat ends up sweeping
371
00:21:19,000 --> 00:21:25,560
the rehearsal studio in San Sir,
San Francisco and meets Carlos
372
00:21:25,560 --> 00:21:30,920
Santana and and, you know, Neil
shown and Herbie Herbert and
373
00:21:31,440 --> 00:21:33,440
Segway.
You know, was lured in.
374
00:21:33,560 --> 00:21:36,120
Yeah, exactly.
Pulled into this business
375
00:21:36,120 --> 00:21:39,880
kicking and screaming, Yeah.
Hey, so Marcel, we, we're, I
376
00:21:39,920 --> 00:21:41,360
have a question for you.
Yes, Sir.
377
00:21:41,520 --> 00:21:45,680
How do you How do you pick who
you have as your featured person
378
00:21:46,400 --> 00:21:49,600
on Jesus?
How do you curate who it is?
379
00:21:49,800 --> 00:21:51,400
Well, a lot of times they come
to us.
380
00:21:51,400 --> 00:21:54,920
So usually it's someone comes to
us and then we just, we have a
381
00:21:54,920 --> 00:21:58,240
bit of a vetting that goes on
that really it's a pretty low
382
00:21:58,240 --> 00:21:59,560
bar.
Are you interesting?
383
00:22:00,480 --> 00:22:03,080
You know, are you interesting?
Hence your ground today.
384
00:22:03,160 --> 00:22:04,600
Yeah, exactly.
I was going to say present.
385
00:22:04,600 --> 00:22:08,160
Company included, yeah, yeah.
But really it's just are they
386
00:22:08,160 --> 00:22:10,360
interesting?
Because I've actually had some
387
00:22:10,920 --> 00:22:16,080
yes Sir, no Sir interviews that
were horribly wrong and I.
388
00:22:16,080 --> 00:22:18,000
Know that wasn't me.
I don't.
389
00:22:18,000 --> 00:22:20,960
Yeah, No kidding.
Like I don't like doing
390
00:22:20,960 --> 00:22:23,880
interviews.
I like having conversations, you
391
00:22:23,880 --> 00:22:28,960
know, And so I'll start the
interview asking some questions
392
00:22:28,960 --> 00:22:31,160
just to wind somebody up and get
them talking.
393
00:22:31,400 --> 00:22:36,680
John That usually is a fairly
short process, but you know,
394
00:22:36,680 --> 00:22:39,840
then you kind of want them to
start bringing stories and
395
00:22:39,840 --> 00:22:41,440
stuff.
You don't want it to become a
396
00:22:41,440 --> 00:22:43,800
question answer kind of I.
Was I was talking to my two good
397
00:22:43,800 --> 00:22:45,760
friends and we think you've
missed somebody really important
398
00:22:45,880 --> 00:22:48,360
in our industry.
Thousands of important Really,
399
00:22:48,360 --> 00:22:50,680
really, you know why not?
Because I've never toured.
400
00:22:51,120 --> 00:22:55,360
So I everybody comes to me by
referral because I don't know
401
00:22:55,840 --> 00:22:57,360
that many.
People by, by the way,
402
00:22:57,360 --> 00:22:59,400
housekeeping real quick before
you go on.
403
00:22:59,400 --> 00:23:02,240
You can't call him John and me
John because I wonder who the
404
00:23:02,240 --> 00:23:04,200
fuck you're talking to.
Well, you, well, we'll both
405
00:23:04,200 --> 00:23:06,520
assume it's us wise because
that's how we're wired, of
406
00:23:06,520 --> 00:23:09,000
course.
Exactly 50% shot of.
407
00:23:09,160 --> 00:23:10,520
Featherstone and Wiseman there
you.
408
00:23:10,520 --> 00:23:12,400
Go, yes, yeah.
So.
409
00:23:13,360 --> 00:23:15,040
This is important, Marcel, shut
up.
410
00:23:15,360 --> 00:23:17,080
Yeah.
So we think you've missed
411
00:23:17,080 --> 00:23:19,480
somebody really important in the
industry that we that we want to
412
00:23:19,480 --> 00:23:24,560
shine a light on and it's you.
So do you think this is about
413
00:23:24,560 --> 00:23:26,880
interviewing us?
Oh, if this is a lynching, fuck.
414
00:23:26,880 --> 00:23:31,160
We just hijacking. 100% it's a
hijacking.
415
00:23:31,160 --> 00:23:32,800
It's a hijacking.
We we are three.
416
00:23:32,800 --> 00:23:35,120
Pirates roast, roast lynching.
Here.
417
00:23:35,120 --> 00:23:38,000
Oh, forget how you like Sarah's
dead.
418
00:23:38,360 --> 00:23:40,640
No, no, we, we, no, please
don't, please don't.
419
00:23:40,640 --> 00:23:43,560
Because we, we, she was like,
Marcel's going to hate going to
420
00:23:43,560 --> 00:23:46,400
kill me.
But we, we think you've shone a
421
00:23:46,400 --> 00:23:48,680
light on a ton of really
important people in this
422
00:23:48,680 --> 00:23:52,240
industry, Marcel.
And today we would love to
423
00:23:52,560 --> 00:23:55,120
introduce people to a bit more
of you in your back story
424
00:23:55,120 --> 00:23:58,680
because you've got a hell of a
back story and you've continued
425
00:23:58,680 --> 00:24:02,320
to give and give and give to
people time and time again.
426
00:24:02,680 --> 00:24:05,120
And, and we just wanted, the
three of us wanted to shine a
427
00:24:05,120 --> 00:24:06,880
light on you.
We were talking about doing it
428
00:24:06,880 --> 00:24:09,160
for the 300th episode, but we
figured you'd smell a rat.
429
00:24:09,440 --> 00:24:14,960
So, so this is the seemingly
random 286th episode.
430
00:24:14,960 --> 00:24:17,600
And I'm going to tee you up in
the way that you usually TS up.
431
00:24:17,640 --> 00:24:21,520
So for anybody that doesn't know
Marcel, Marcel spent more than
432
00:24:21,520 --> 00:24:25,160
30 years in the event industry
and Marcel founded Gear Source
433
00:24:25,160 --> 00:24:29,560
in 2002 with a single goal to
make it safer and easier for
434
00:24:29,560 --> 00:24:32,160
businesses to buy and sell gear
globally.
435
00:24:32,400 --> 00:24:36,880
Since its founding, Gear Sources
moved 1/4 of a billion dollars.
436
00:24:37,080 --> 00:24:41,640
I'm going to say that again, 1/4
of a billion dollars in sound,
437
00:24:41,640 --> 00:24:43,600
lighting, video and staging
equipment around the road.
438
00:24:44,320 --> 00:24:45,720
Today.
Marcel along with his global
439
00:24:45,720 --> 00:24:47,760
team are focused on ramping up
growth.
440
00:24:47,760 --> 00:24:50,440
Marcel says, I love this
industry and I'm focused on
441
00:24:50,440 --> 00:24:54,840
growing gear source to help even
more people while democratizing
442
00:24:54,880 --> 00:24:59,240
access to gear for your markets
and markets for your gear.
443
00:24:59,920 --> 00:25:02,760
Marcel says he has this crazy
disease that he keeps getting
444
00:25:02,760 --> 00:25:06,080
these ideas he has a burning
desire to pursue and that keeps
445
00:25:06,080 --> 00:25:08,560
him busy and restless as well.
In a good way.
446
00:25:08,800 --> 00:25:11,320
Marcel is a visionary
entrepreneur by every
447
00:25:11,320 --> 00:25:13,720
definition.
Several times in his life,
448
00:25:13,720 --> 00:25:17,680
Marcel has put everything on the
line to prove his methods.
449
00:25:17,880 --> 00:25:20,200
With each business, he's
carefully surrounded himself
450
00:25:20,200 --> 00:25:23,960
with teams of great people and
LED them each day in new
451
00:25:23,960 --> 00:25:25,960
frontiers.
He continues growing and
452
00:25:25,960 --> 00:25:28,520
welcomes new opportunities for
passion.
453
00:25:28,800 --> 00:25:32,080
For six years, Marcel has been
the creative producer and host
454
00:25:32,080 --> 00:25:34,920
of Geezers and Gear, which is
now joined by its sister
455
00:25:34,920 --> 00:25:39,320
podcast, Leading Ladies.
Geezers was a literal lifeline
456
00:25:39,320 --> 00:25:42,760
for so many of us, me included,
and John and Eric, I know you as
457
00:25:42,760 --> 00:25:45,800
well over the pandemic.
And so industry pioneers and
458
00:25:45,800 --> 00:25:47,840
friends get together once a week
for a happy hour.
459
00:25:47,840 --> 00:25:52,160
That was so important.
There have been 285 episodes
460
00:25:52,160 --> 00:25:55,920
today, which is nearly two weeks
of content if you played it 24
461
00:25:55,920 --> 00:25:59,160
hours a day, talking about
anything and everything with
462
00:25:59,160 --> 00:26:02,160
incredible people.
Geezers of Gear is never boring,
463
00:26:02,160 --> 00:26:04,080
and there are always surprises
as well.
464
00:26:04,080 --> 00:26:09,200
Today's surprise is our guest is
Marcel Urban, my friend, my
465
00:26:09,200 --> 00:26:12,320
mentor, my ally and my advocate.
Marcel.
466
00:26:13,040 --> 00:26:16,480
Jesus, what you?
Guys, you've been, you've been
467
00:26:16,480 --> 00:26:21,840
kidnapped.
There's been a lot of, a lot of
468
00:26:21,840 --> 00:26:25,720
emails going back and forth
about this over the last, oh
469
00:26:25,720 --> 00:26:30,920
gosh, couple of months now.
And and I'm, we, I'm, I'm, I'm
470
00:26:30,920 --> 00:26:33,000
shocked we were able to keep the
cat in the bag.
471
00:26:33,000 --> 00:26:34,920
I almost blew it once.
I almost blew it once.
472
00:26:37,120 --> 00:26:39,400
Well, I can't remember what I
did this morning, so I I was in
473
00:26:39,400 --> 00:26:42,440
no danger of blowing it.
You guys are hilarious.
474
00:26:42,440 --> 00:26:47,040
So, so we're honoring you today,
Marcel, and we want, you know,
475
00:26:47,200 --> 00:26:50,040
the, the you, you are an
interesting man.
476
00:26:51,000 --> 00:26:53,920
And when you know, we, we have,
we have no doubt there will not
477
00:26:53,920 --> 00:26:55,360
be yes and no questions from
you.
478
00:26:55,360 --> 00:26:59,040
So, you know, we've got a little
bit of a format here laid out
479
00:26:59,040 --> 00:27:03,120
thanks to John Featherstone and
Eric Loader and Sarah, and we've
480
00:27:03,120 --> 00:27:05,640
got some old photos that we've
put together.
481
00:27:06,040 --> 00:27:10,480
And yeah, you're, you're, yeah.
You know what, Marcel?
482
00:27:10,640 --> 00:27:14,000
Not, not to get all sentimental
or small, but you know, this is
483
00:27:14,000 --> 00:27:16,720
a, this is a rough and tumble,
bare knuckle business.
484
00:27:17,040 --> 00:27:20,800
And, you know, it comes down to
a lot of tough stuff, but at the
485
00:27:20,800 --> 00:27:24,960
end of the day, it's an industry
of, of, you know, we're, we're
486
00:27:24,960 --> 00:27:26,680
misfits, but we're also
innovators.
487
00:27:27,120 --> 00:27:31,840
And you are absolutely firmly
ensconced in the leadership of
488
00:27:31,840 --> 00:27:34,080
this from a lot of different
angles.
489
00:27:34,400 --> 00:27:37,800
And we want everyone to get to
know you a little bit better.
490
00:27:38,000 --> 00:27:40,800
So there you go, Jesus.
Nice.
491
00:27:40,840 --> 00:27:42,320
How did it?
How did it stop Marcel?
492
00:27:42,320 --> 00:27:42,880
What?
What was the?
493
00:27:43,160 --> 00:27:44,680
What was the gear source or
like?
494
00:27:44,880 --> 00:27:47,040
No, no, we, we got, we got way
back, brother.
495
00:27:47,040 --> 00:27:50,440
How, how did you, how did you
get dragged into this business?
496
00:27:50,440 --> 00:27:52,040
How did you run away and join
the circus?
497
00:27:52,040 --> 00:27:54,520
How how did you get started?
I believe there was a Catholic
498
00:27:54,520 --> 00:27:58,200
priest involved.
There actually was a guy priest.
499
00:27:58,920 --> 00:28:00,240
Incredibly, I thought you were
joking.
500
00:28:00,240 --> 00:28:03,960
How you knew that one, but there
was a Catholic priest involved.
501
00:28:03,960 --> 00:28:07,840
Not exactly how you might think.
I did not have that kind of a
502
00:28:07,840 --> 00:28:12,040
problem.
But yeah, you know, we went to a
503
00:28:12,040 --> 00:28:15,360
church in Calgary, Canada,
called Holy Trinity Church.
504
00:28:15,840 --> 00:28:21,200
And at this church one time, I
was 10 or 11 years old at the
505
00:28:21,200 --> 00:28:23,520
time, there was an ad on the
board.
506
00:28:23,520 --> 00:28:26,240
And yes, I could read.
And I read that it said looking
507
00:28:26,240 --> 00:28:31,480
for a singer for a rock band.
And I had sang in church a
508
00:28:31,480 --> 00:28:34,480
couple times and sang in the
shower and stuff.
509
00:28:34,480 --> 00:28:38,200
And I said I could do that.
And so I said, I want to try
510
00:28:38,200 --> 00:28:39,960
out.
And they said, OK, well, your
511
00:28:39,960 --> 00:28:43,120
try out is next Saturday morning
at 9:00 or whatever.
512
00:28:43,640 --> 00:28:47,080
And somehow I got the gig.
I, I became the singer for this
513
00:28:47,080 --> 00:28:52,520
band that was called Trail.
And so I was like 11 or 12 years
514
00:28:52,520 --> 00:28:55,200
old, probably 12 when I got the
gig, I guess.
515
00:28:55,200 --> 00:29:01,200
And I was getting notes from the
priest who was our manager.
516
00:29:01,200 --> 00:29:02,840
The priest was the manager of
the band.
517
00:29:03,280 --> 00:29:05,800
The priest would write a note
saying Marcel needs to leave
518
00:29:05,800 --> 00:29:08,880
school early on Friday for sound
check.
519
00:29:09,120 --> 00:29:12,200
So I'd be leaving at like 1:00
or whatever to go do sound
520
00:29:12,200 --> 00:29:15,400
check.
And they'd send a car to pick me
521
00:29:15,400 --> 00:29:19,880
up at school And I'd go to the
gig and, and do my part for
522
00:29:19,880 --> 00:29:23,400
sound check and go home, have
dinner, get dressed and
523
00:29:23,400 --> 00:29:28,760
homework, do the gig that night.
And so, you know, just to widen
524
00:29:28,760 --> 00:29:33,160
the story a little bit, this
this band practiced in the
525
00:29:33,160 --> 00:29:35,760
basement of a Catholic Church in
the basement of Holy Trinity
526
00:29:35,760 --> 00:29:38,760
Church.
And to pay for that rehearsal
527
00:29:38,760 --> 00:29:43,280
space, the, our manager, the
priest had us do a gig on
528
00:29:43,280 --> 00:29:45,560
Saturday nights called the rock
Mass.
529
00:29:45,880 --> 00:29:50,400
And this rock Mass was his
assistant was a German lady and
530
00:29:50,400 --> 00:29:55,200
she translated, this was pre
striper, pre Petra, pre, all of
531
00:29:55,200 --> 00:29:57,920
these rock, Christian rock
bands.
532
00:29:58,400 --> 00:30:04,400
And she translated these German
rock or German religious rock
533
00:30:04,400 --> 00:30:07,960
songs into English.
And we kind of changed them up a
534
00:30:07,960 --> 00:30:09,800
little bit.
And those were the songs that we
535
00:30:09,800 --> 00:30:14,120
played during this rock mass.
So it wasn't like, you know, the
536
00:30:14,120 --> 00:30:16,920
hymns from.
So the so like the big churches
537
00:30:16,920 --> 00:30:21,080
now that we sold so much gear to
which was such a boon to our
538
00:30:21,080 --> 00:30:23,240
industry.
I know Eric and you and I,
539
00:30:23,240 --> 00:30:25,840
Marcel, were were, and John was
probably designing some of these
540
00:30:25,840 --> 00:30:29,680
like Calvary churches.
They put these big rock shows
541
00:30:29,680 --> 00:30:31,040
on.
I mean, the church I go to on
542
00:30:31,040 --> 00:30:32,440
Sunday, there's a rock band,
right?
543
00:30:32,480 --> 00:30:34,720
Yeah, there's, I'm looking at
the technology in there.
544
00:30:34,960 --> 00:30:36,680
So you were way ahead of the
curve.
545
00:30:36,840 --> 00:30:38,920
But Wiseman, they still got you
looking up, so they got you
546
00:30:38,920 --> 00:30:40,160
looking in the right direction.
Yes, they do.
547
00:30:40,160 --> 00:30:41,920
Yeah, that stuff.
Didn't exist yet?
548
00:30:41,920 --> 00:30:43,440
Yeah, that stuff didn't exist
yet.
549
00:30:43,440 --> 00:30:45,520
And this, this was, it was very
bizarre.
550
00:30:45,520 --> 00:30:49,640
And by the way, we got shut down
by the the head priest for our
551
00:30:49,640 --> 00:30:53,120
area or whatever he was called,
but he shut us down because this
552
00:30:53,120 --> 00:30:55,120
was devil's music and blah blah
blah.
553
00:30:55,280 --> 00:30:58,160
That would be the cardinal.
There was a huge thing that went
554
00:30:58,160 --> 00:31:01,800
on where people signed this.
What do you call those things
555
00:31:01,800 --> 00:31:02,960
where everybody.
Watch a petition.
556
00:31:03,200 --> 00:31:05,240
Right.
Yeah, find a petition to keep us
557
00:31:05,240 --> 00:31:07,240
in.
And by that time we were like,
558
00:31:07,240 --> 00:31:10,200
we're over it anyways.
But it was cool because on
559
00:31:10,200 --> 00:31:13,360
Saturday nights, instead of the
church being relatively empty
560
00:31:13,360 --> 00:31:17,160
and just a bunch of old people,
it was stacked and it was
561
00:31:17,160 --> 00:31:18,800
standing room only and it was
young kids.
562
00:31:18,800 --> 00:31:20,480
Now why would they put a stop to
that?
563
00:31:20,480 --> 00:31:23,320
You're drawn in the stupid.
Just stupid, right?
564
00:31:23,320 --> 00:31:25,520
Just completely stupid.
It's funny, you're right though
565
00:31:25,520 --> 00:31:26,880
wise.
I mean, it's gone full circle.
566
00:31:27,120 --> 00:31:28,280
Yeah.
Marcel.
567
00:31:28,280 --> 00:31:29,600
Marcel was ahead of his time.
You.
568
00:31:29,720 --> 00:31:30,640
Know.
Yeah, absolutely.
569
00:31:31,000 --> 00:31:34,320
Yeah, it was a priest.
Of faith using those kind of
570
00:31:34,320 --> 00:31:37,080
tools and techniques to attract
a younger audience to come
571
00:31:37,080 --> 00:31:39,720
together so.
Well, and shortly after we got
572
00:31:39,920 --> 00:31:46,520
canned out of this gig, the our
priest manager, doctor, Father
573
00:31:46,520 --> 00:31:51,680
Brown, Father Michael Brown, he,
he left the priesthood, you
574
00:31:51,680 --> 00:31:55,880
know, and he's a ordained
Catholic priest and he just had
575
00:31:55,880 --> 00:31:59,040
enough and he went to run his
family construction company.
576
00:32:00,680 --> 00:32:04,120
So, so yeah, that was how it got
started from there.
577
00:32:04,760 --> 00:32:09,280
You know, I had a very
understanding mother who kind of
578
00:32:09,280 --> 00:32:11,720
let me do whatever I wanted to.
And I don't know that a lot of
579
00:32:11,720 --> 00:32:15,080
people know this, but I quit
school halfway through the 10th
580
00:32:15,080 --> 00:32:18,800
grade, actually 3/4 of the way
through the 10th grade.
581
00:32:18,800 --> 00:32:23,760
My, my birthday was on June 8th
and school in Canada went to the
582
00:32:23,760 --> 00:32:27,840
end of June and I quit June 8th
on my birthday, my 16th
583
00:32:27,840 --> 00:32:30,920
birthday, because I wanted to go
on the road with a band.
584
00:32:31,000 --> 00:32:36,560
And so I got fake ID to clean
bars in Canada, went on the road
585
00:32:36,560 --> 00:32:38,560
with a bunch of bands.
And I did that for a couple of
586
00:32:38,560 --> 00:32:42,320
years.
And I think I was probably the
587
00:32:42,320 --> 00:32:46,280
ripe old age of 18 or 19.
And I said, you know, I really
588
00:32:46,280 --> 00:32:49,800
wanted a Corvette was really
what drove me to, to change my
589
00:32:49,800 --> 00:32:51,240
lifestyle.
I wanted a Corvette.
590
00:32:51,720 --> 00:32:53,520
That's fun and.
Kind of have goals.
591
00:32:53,880 --> 00:32:56,400
You know, I have goals.
I grew up sort of in the hood of
592
00:32:56,400 --> 00:33:00,240
Calgary and you know, which is a
nice neighborhood in most
593
00:33:00,240 --> 00:33:04,160
cities, I guess.
And you know when you saw a
594
00:33:04,160 --> 00:33:07,120
Corvette, you went, you know if.
Yeah, that's somebody that's
595
00:33:07,320 --> 00:33:09,800
that's somebody that's made it.
Oh yeah, like that.
596
00:33:09,800 --> 00:33:12,160
I want to be that guy.
And it for me, it was always
597
00:33:12,160 --> 00:33:13,320
that.
It wasn't, look at that
598
00:33:13,320 --> 00:33:15,400
douchebag in the Corvette.
It was Oh my.
599
00:33:15,400 --> 00:33:17,440
God, it was aspirational.
What did he?
600
00:33:17,440 --> 00:33:22,360
Do I want to do what he does?
You know, So I, I, I got a gig
601
00:33:22,360 --> 00:33:24,360
at a music store.
I got off the road with a band,
602
00:33:24,360 --> 00:33:28,800
got a gig at a music store in
Calgary and it was a funny music
603
00:33:28,800 --> 00:33:32,440
store called Harmony Lane Music
where their big claim to fame
604
00:33:32,440 --> 00:33:36,600
was they were the biggest
accordion dealer in Western
605
00:33:36,640 --> 00:33:39,200
Canada.
Electric accordions like these
606
00:33:39,200 --> 00:33:42,600
things were $15,000 and.
You know, there's, there's an
607
00:33:42,600 --> 00:33:45,080
expression in England, Marcel,
that the definition of a
608
00:33:45,080 --> 00:33:47,400
gentleman is somebody who knows
how to play the accordion but
609
00:33:47,400 --> 00:33:48,320
does not.
Yeah.
610
00:33:48,520 --> 00:33:51,160
I've heard true.
It's true.
611
00:33:51,640 --> 00:33:53,560
Oh, you know what?
You know the definition of an
612
00:33:53,560 --> 00:33:57,520
optimist, a studio trombone
player with a beeper.
613
00:34:01,160 --> 00:34:03,840
As Wiseman dates himself with a
beep with Joe Exactly.
614
00:34:04,320 --> 00:34:07,640
You all know what it was well
Speaking of.
615
00:34:07,880 --> 00:34:09,360
Dates What?
What date was this?
616
00:34:09,400 --> 00:34:10,800
What?
What year was this when you were
617
00:34:10,800 --> 00:34:14,560
at the music store?
Well, I'm 60, so I was 16, so
618
00:34:14,560 --> 00:34:17,239
that would have been, or I was.
By the time I was at the music
619
00:34:17,239 --> 00:34:19,480
store, I was 18.
So what's that?
620
00:34:20,000 --> 00:34:21,520
Say 80.
Were you born?
621
00:34:21,520 --> 00:34:25,280
In what, 8582?
So you're born in like 6580?
622
00:34:25,280 --> 00:34:28,560
182, it's around there.
Yeah, I was born in 64 yeah.
623
00:34:29,360 --> 00:34:34,760
And so so anyways, this music
store with the guy who ran it
624
00:34:34,760 --> 00:34:37,600
was named Jim Jim Clip, Jim
Clippert.
625
00:34:38,159 --> 00:34:42,040
And he was a a fancy electronic
accordion player.
626
00:34:42,040 --> 00:34:45,320
And these were these Italian
accordions that were 1516 grand.
627
00:34:45,639 --> 00:34:47,320
Wow.
And he'd bring in farmers from
628
00:34:47,320 --> 00:34:51,239
farms far, far away who would
come in for special demos to run
629
00:34:51,239 --> 00:34:53,280
this thing, to show this thing
right.
630
00:34:53,840 --> 00:34:58,960
And so we, it was his, I think
50th birthday or something.
631
00:34:58,960 --> 00:35:05,040
And I pulled a fast one.
I I I hired a stripper and I
632
00:35:05,040 --> 00:35:07,400
told her.
But was she playing at a Todian
633
00:35:07,400 --> 00:35:08,840
that?
I told her to wear no.
634
00:35:09,240 --> 00:35:11,760
She came in for it.
She scheduled a demo for an
635
00:35:11,760 --> 00:35:12,920
accordion.
Oh God.
636
00:35:13,520 --> 00:35:16,160
And so I think.
She's going to make the sale and
637
00:35:16,160 --> 00:35:17,600
she's going.
To she's wearing, he's wearing
638
00:35:17,640 --> 00:35:22,600
coveralls, wearing coveralls.
Got her her hair up in a knit
639
00:35:22,600 --> 00:35:27,680
hat or something and I told her
here's your cue because this was
640
00:35:27,680 --> 00:35:31,160
always like the second or third
song that he played in his demo
641
00:35:31,280 --> 00:35:35,040
was tie a yellow ribbon.
I said when he starts playing
642
00:35:35,040 --> 00:35:38,800
Tie a yellow ribbon, I want you.
Oh my God, this song, Oh my.
643
00:35:38,960 --> 00:35:41,040
It makes me, it's making me
sweat.
644
00:35:41,040 --> 00:35:42,800
It's making me so hot and all
this stuff.
645
00:35:43,080 --> 00:35:46,880
And he just kept going like,
yes, little ribbon on his
646
00:35:46,880 --> 00:35:49,360
accordion, right while she's
stripping in front of him.
647
00:35:49,800 --> 00:35:51,960
He has no idea.
He's just like, fuck it, I'm
648
00:35:51,960 --> 00:35:53,840
going to sell an accordion here,
you know?
649
00:35:53,840 --> 00:35:55,280
No, no, no.
He's.
650
00:35:55,320 --> 00:35:57,600
He's he's accordion.
I'm getting a hell of a show.
651
00:35:57,720 --> 00:35:59,680
No, he's also going.
I'm going to play the long
652
00:35:59,680 --> 00:36:02,320
version.
Oh yeah, I think I heard the
653
00:36:02,320 --> 00:36:05,440
chorus like about 47 times.
Extended version.
654
00:36:05,480 --> 00:36:07,720
Oh my God, we were dying.
But anyway.
655
00:36:07,880 --> 00:36:12,880
Got a DaVita of?
So, so then then a really cool
656
00:36:12,880 --> 00:36:16,280
rock'n'roll shop called Mainly
Music opened up in town and they
657
00:36:16,280 --> 00:36:20,160
recruited me to come over there
and, and I ended up at this cool
658
00:36:20,160 --> 00:36:22,960
rock'n'roll shop.
I ended up opening a location
659
00:36:22,960 --> 00:36:27,200
for them in Edmonton and became
more of an entrepreneur and and
660
00:36:27,400 --> 00:36:30,320
also learned what it was like to
be a minority business owner
661
00:36:30,320 --> 00:36:31,440
where you were going to get
screwed.
662
00:36:31,440 --> 00:36:36,160
And I got screwed.
And, and so ultimately I ended
663
00:36:36,160 --> 00:36:39,280
up working for a larger chain of
music stores in Canada called
664
00:36:39,280 --> 00:36:42,520
Axe Music and Eric, you might
know them.
665
00:36:43,400 --> 00:36:51,160
And for, for two brothers named
Holloway, Chuck, Darrell and,
666
00:36:51,160 --> 00:36:56,480
and Brian Holloway Chuck.
And through them I got
667
00:36:56,480 --> 00:36:59,760
introduced to lighting and sound
as a business.
668
00:37:00,160 --> 00:37:02,800
And I just went, OK, so wait a
SEC.
669
00:37:02,960 --> 00:37:06,600
I sell a guitar for $1000.
I make X amount of dollars.
670
00:37:06,800 --> 00:37:09,160
I sell a sound system for
$100,000.
671
00:37:09,160 --> 00:37:12,600
I make X * 10.
You know, this is way better.
672
00:37:13,040 --> 00:37:16,320
And so I got into selling sound
and lighting and, and they were
673
00:37:16,320 --> 00:37:19,400
the biggest Martin lighting
dealer in Canada.
674
00:37:19,400 --> 00:37:22,000
They were probably the only
Martin Lighting dealer in Canada
675
00:37:22,640 --> 00:37:25,680
and I just went, whoa, these
robo scan things, these are
676
00:37:25,680 --> 00:37:27,920
really cool.
This is going to be big.
677
00:37:27,960 --> 00:37:32,360
This was the earliest Martin
Robo Scan it it was like, other
678
00:37:32,360 --> 00:37:35,600
than the really expensive
Italian stuff, it was the first
679
00:37:35,600 --> 00:37:40,240
sort of available accessible
scanner for a, a small nightclub
680
00:37:40,240 --> 00:37:45,120
or whatever.
And so I became very efficient
681
00:37:45,120 --> 00:37:47,840
at selling these robo scans.
I sold tons of them and got to
682
00:37:47,840 --> 00:37:51,480
know Peter Johansson and Gerard
Cohen, who ran the North
683
00:37:51,480 --> 00:37:57,360
American distributor for Martin,
and a lot of things happened in
684
00:37:57,360 --> 00:38:00,080
the middle, but they ultimately
offered me a job to come work
685
00:38:00,080 --> 00:38:03,880
for them in Miami and Calgary.
Boy, moving to Miami, you know
686
00:38:03,880 --> 00:38:05,960
how that might have gone, Yes.
So that's how you got to
687
00:38:05,960 --> 00:38:07,880
Florida.
That's how I got to Florida.
688
00:38:07,880 --> 00:38:09,920
That's that was a 19.
Chicago on the way.
689
00:38:10,560 --> 00:38:12,560
That's 90.
One that's 91.
690
00:38:12,560 --> 00:38:15,000
So what was the interview like
with Gerard?
691
00:38:19,680 --> 00:38:22,000
Weird.
Very, very, very unusual.
692
00:38:22,080 --> 00:38:24,640
I mean, I can't remember it
exactly, but it was Gerard and
693
00:38:24,640 --> 00:38:28,240
Michael Yaheskiel, if you
remember him, this crazy, crazy
694
00:38:28,240 --> 00:38:33,240
Israeli dude.
And it was just bizarre.
695
00:38:33,280 --> 00:38:36,120
Like it was bizarre.
And as you might expect, I kind
696
00:38:36,120 --> 00:38:38,360
of drove it.
So I kind of decided the
697
00:38:38,480 --> 00:38:42,640
direction it went and what kind
of money we were talking about
698
00:38:42,640 --> 00:38:45,200
and all kinds of, because they
were a little bit lost.
699
00:38:45,200 --> 00:38:48,240
They had never really hired
someone like me.
700
00:38:48,240 --> 00:38:51,080
I guess like at the time it was
the Russian guy, I forget what
701
00:38:51,080 --> 00:38:55,040
his Alex something or other that
was the only sales guy for
702
00:38:55,040 --> 00:38:57,200
Martin in in North America at
the time.
703
00:38:57,800 --> 00:39:01,000
And so, yeah, I mean, that was
that was my humble beginning.
704
00:39:01,000 --> 00:39:01,640
That's.
Really.
705
00:39:01,640 --> 00:39:04,040
So there was no Martin's sales
chain before then?
706
00:39:04,040 --> 00:39:06,560
There was no, no regional guys,
no.
707
00:39:06,680 --> 00:39:11,600
No, no, there was like one guy
and Gerard and Gerard's wife
708
00:39:11,600 --> 00:39:16,160
worked with him not long after
his sons both started working
709
00:39:16,160 --> 00:39:20,760
with him as well.
And, and yeah, so I started and,
710
00:39:20,800 --> 00:39:26,080
and I don't know how long in a
few years in I was at A at a
711
00:39:26,360 --> 00:39:30,440
NAMM show in LA and I remember
when they had moved the lighting
712
00:39:30,440 --> 00:39:35,360
downstairs and ran into Eric,
who at the moment was, I think
713
00:39:35,680 --> 00:39:38,720
nearing his, his end of American
DJ.
714
00:39:38,720 --> 00:39:42,160
He was bored of selling, you
know, the, the stuff that they
715
00:39:42,160 --> 00:39:43,680
were selling at the time.
And he was.
716
00:39:43,720 --> 00:39:46,760
Mirror, mirror balls and mirror
balls and pin spots and.
717
00:39:46,760 --> 00:39:47,800
Rope, lights and stuff.
Rope.
718
00:39:48,120 --> 00:39:48,840
Lights.
Yeah, well that.
719
00:39:48,840 --> 00:39:50,440
Was right when automated.
They were starting.
720
00:39:50,440 --> 00:39:52,200
To do automated was breaking
open.
721
00:39:52,520 --> 00:39:54,800
They were starting to do some,
they were starting to do some
722
00:39:54,800 --> 00:39:57,760
basic intelligent lights.
But Martin was the brand up and
723
00:39:57,760 --> 00:40:00,600
coming brand back then.
And I remember, I remember us
724
00:40:00,600 --> 00:40:03,600
talking and.
What year was that, Eric?
725
00:40:04,160 --> 00:40:07,280
That's 94.
OK, so that that's that's the.
726
00:40:07,280 --> 00:40:10,160
Marcel hired me.
Marcel hired me to open an
727
00:40:10,160 --> 00:40:15,320
office in LA for Trackman.
Trackman, I remember that.
728
00:40:15,720 --> 00:40:18,320
And at the time, at the time,
you know, I was working in
729
00:40:18,320 --> 00:40:24,600
American DJ and I was, you know,
2223, you know, and it was a
730
00:40:24,600 --> 00:40:26,800
great opportunity for me.
I I didn't, you know, I was
731
00:40:26,800 --> 00:40:30,320
treated well there, but move up
in the industry, open a branch
732
00:40:30,320 --> 00:40:32,000
office, you know, it was a great
opportunity.
733
00:40:32,000 --> 00:40:35,040
So yeah, Marcel and Gerard
trusted me.
734
00:40:35,040 --> 00:40:38,240
And you know, Tim Edwards was
the Rep back.
735
00:40:38,240 --> 00:40:40,200
Then moved to This is your life
Eric.
736
00:40:40,800 --> 00:40:43,880
No, not how's it.
Feel how's it feel, Marcel?
737
00:40:44,040 --> 00:40:44,360
How's.
It.
738
00:40:44,600 --> 00:40:46,960
Feel this is your life.
Yeah, it's true.
739
00:40:46,960 --> 00:40:48,960
And why is you were still a
then, right?
740
00:40:49,760 --> 00:40:54,240
Let's see, I got no, I had I
left very light like the like,
741
00:40:54,400 --> 00:40:59,360
like the very end of 9293.
I'm, I'm moved to LA in 93 and
742
00:40:59,480 --> 00:41:04,240
that's, I had, I had gone out to
light and sound design for a
743
00:41:04,240 --> 00:41:12,400
short stint with those guys in
nine in 90, in 94, I think right
744
00:41:12,400 --> 00:41:17,600
when you guys were doing that, I
had bought the Komar
745
00:41:17,600 --> 00:41:19,440
distributorship for North
America.
746
00:41:20,000 --> 00:41:22,200
So I, it was in, down in San
Antonio.
747
00:41:22,560 --> 00:41:26,800
And so they, I, I, I, I looked
at the Komar thing as well.
748
00:41:26,800 --> 00:41:28,920
This is, this is very unique,
very special.
749
00:41:28,920 --> 00:41:31,120
It was pretty much the Nat light
was the only one I was
750
00:41:31,120 --> 00:41:33,160
interested in.
And I thought, Hey, you know
751
00:41:33,160 --> 00:41:35,160
what?
So that then I, I bought, I
752
00:41:35,160 --> 00:41:38,440
bought the, the San Antonio
distributorship and shut it down
753
00:41:38,440 --> 00:41:41,960
and moved it to LA and Tony
Magani and Mike Hanson came with
754
00:41:41,960 --> 00:41:44,360
me.
So that was right around 94,
755
00:41:45,760 --> 00:41:49,760
9094, early 95.
And then I decided to to, I sold
756
00:41:49,760 --> 00:41:52,800
all that to Obie and then I went
to high end after that, which is
757
00:41:52,800 --> 00:41:55,840
where Marcel and I really first
crossed path.
758
00:41:55,960 --> 00:42:00,360
I I knew who Marcel was like you
probably knew who I was and.
759
00:42:00,720 --> 00:42:03,880
Everybody knows who you are.
Yeah, sadly, you're notorious.
760
00:42:04,000 --> 00:42:07,200
Yeah.
And yeah, that's so Marcel and
761
00:42:07,200 --> 00:42:12,600
I, you know, I'll wait till we
actually started high end on the
762
00:42:12,600 --> 00:42:15,000
same day.
I didn't know that he was
763
00:42:15,000 --> 00:42:17,280
getting hired.
I don't think you knew I was.
764
00:42:17,280 --> 00:42:19,880
No, I didn't know either.
No, we just both showed up on
765
00:42:19,880 --> 00:42:22,720
the same day and the whole
company knew neither of us was
766
00:42:22,720 --> 00:42:23,440
getting hired.
And they.
767
00:42:23,560 --> 00:42:26,160
And they were all really pissed.
Off.
768
00:42:27,080 --> 00:42:29,960
And we go into a sales meeting
the first day and they're all
769
00:42:29,960 --> 00:42:31,560
just looking at us like, are
these?
770
00:42:31,600 --> 00:42:33,720
Guys, when you want to
reorganize and shake up a
771
00:42:33,720 --> 00:42:36,040
company, that's who you hire.
Yeah, right.
772
00:42:36,040 --> 00:42:38,000
It was really funny because the
fucking.
773
00:42:38,040 --> 00:42:40,400
Daggers.
We go into this sales meeting
774
00:42:40,400 --> 00:42:43,120
and everybody's treating us
really weird at this point,
775
00:42:43,120 --> 00:42:44,560
right?
Like we're, we're literally
776
00:42:44,560 --> 00:42:47,680
spies.
And you know, I don't know if it
777
00:42:47,680 --> 00:42:51,000
was Griff or or Lowell or
somebody made a big speech.
778
00:42:51,520 --> 00:42:55,280
And then Tony Magana stands up
and he goes, I don't know what
779
00:42:55,280 --> 00:42:57,880
the fuck you guys are talking
about, but we're guarding the
780
00:42:57,880 --> 00:43:01,240
wrong border.
Yeah, that's what he said.
781
00:43:01,280 --> 00:43:04,080
That's what he said.
Because I'm there, right?
782
00:43:04,080 --> 00:43:04,880
Canadian.
Right.
783
00:43:04,880 --> 00:43:06,320
Yeah, and he's.
Mexican.
784
00:43:06,680 --> 00:43:08,680
Yeah, no, that was, that was a
funny.
785
00:43:09,040 --> 00:43:12,240
So I'll tell you when that was
because it was the weekend.
786
00:43:13,160 --> 00:43:17,000
It was the Holyfield.
The Holyfield Tyson fight is 0.
787
00:43:17,000 --> 00:43:18,840
Because we were at that big
party.
788
00:43:18,840 --> 00:43:21,320
Yeah, we went to a park for a
barbecue and they remember that,
789
00:43:21,320 --> 00:43:23,760
this huge video screen with the
fight on.
790
00:43:24,040 --> 00:43:25,680
I wonder what I'm going to find
that day.
791
00:43:26,280 --> 00:43:29,360
Yeah, that was sometime in 95 I
think it was.
792
00:43:29,800 --> 00:43:34,880
No, it was 9797. 97.
Because I left Martin in 97.
793
00:43:35,160 --> 00:43:37,000
I've got to.
I didn't realize you 2 both
794
00:43:37,000 --> 00:43:38,320
worked at high end at the same
time.
795
00:43:38,360 --> 00:43:39,800
We did, yeah.
I did that.
796
00:43:39,800 --> 00:43:42,880
That's where I met Marcel.
Yeah, we did.
797
00:43:43,280 --> 00:43:45,440
We did actually.
You met me before that, but you
798
00:43:45,440 --> 00:43:48,280
might not remember.
I apologize why?
799
00:43:49,120 --> 00:43:51,320
But you met me at the Obie
company.
800
00:43:51,600 --> 00:43:53,720
Oh, that's right.
Yeah, I met you at Obie's.
801
00:43:54,720 --> 00:43:57,600
Thanks to Marcel for leaving
Martin because I took his job.
802
00:43:57,960 --> 00:43:59,200
Yes, you did.
Yeah.
803
00:43:59,200 --> 00:44:02,840
But you know what though?
In your defense, you and trolls.
804
00:44:02,960 --> 00:44:06,560
God rest his soul.
Trolls just passed.
805
00:44:06,720 --> 00:44:10,160
Away long ago.
Oh yeah, long time ago, yeah.
806
00:44:10,160 --> 00:44:15,440
But you you and trolls got hold
of that company at a very
807
00:44:15,440 --> 00:44:19,080
difficult time.
And you know, you had a lot of
808
00:44:19,080 --> 00:44:24,000
complications going on.
And so, you know, some people
809
00:44:24,000 --> 00:44:28,120
blame it just on the Mac 2000
coming out that the company was
810
00:44:28,120 --> 00:44:31,200
so successful.
But you guys were were very good
811
00:44:31,200 --> 00:44:37,640
stewards of of the brand and of,
you know, burying the fact,
812
00:44:37,640 --> 00:44:40,400
hiding the fact that you were
still selling Mac 5 hundreds and
813
00:44:40,400 --> 00:44:42,600
six hundreds even though you
were legally not allowed to.
814
00:44:44,320 --> 00:44:46,960
Nobody knew.
June 28th.
815
00:44:46,960 --> 00:44:50,720
June 28th, 1997.
Was what that was.
816
00:44:50,880 --> 00:44:54,080
The Holyfield.
Funny, I think we were there the
817
00:44:54,080 --> 00:44:55,920
day.
Before, yeah, that was like our
818
00:44:55,920 --> 00:44:57,720
second day at high end or
something.
819
00:44:57,960 --> 00:45:01,600
There were some funny stories.
So first one, when I left
820
00:45:01,600 --> 00:45:04,720
Martin, it was, it was, you
know, as as pussy as this
821
00:45:04,720 --> 00:45:08,920
sounds, it was one of the
saddest days of, of my career
822
00:45:09,600 --> 00:45:13,080
because I get that I, I
genuinely loved that brand.
823
00:45:13,160 --> 00:45:18,000
Like I felt like I bled that
yellow check mark, like I lived
824
00:45:18,000 --> 00:45:20,920
that brand.
It meant everything to me, but I
825
00:45:20,920 --> 00:45:25,040
literally was afraid that I was
going to go to jail because they
826
00:45:25,040 --> 00:45:28,520
were they were messing around.
Specifically, Peter Johansson
827
00:45:28,520 --> 00:45:31,320
was messing around with.
No.
828
00:45:31,320 --> 00:45:34,120
With some some Danish stock
market stuff.
829
00:45:34,200 --> 00:45:37,800
I remember that.
And, and I knew everything he
830
00:45:37,800 --> 00:45:40,600
was doing and I called him out
for it and he said basically
831
00:45:40,600 --> 00:45:42,440
shut the fuck up and do as I
tell you.
832
00:45:42,560 --> 00:45:46,680
He literally said that actually
in in we were in Italy at the
833
00:45:46,680 --> 00:45:49,480
Remini show and and he said,
Marcel, you work for me.
834
00:45:49,640 --> 00:45:52,560
You will do as I they say and
and you will say only what I
835
00:45:52,560 --> 00:45:55,560
tell you to and that's it.
Shut up and.
836
00:45:55,800 --> 00:45:57,520
That's not how it works.
That's not how it works in
837
00:45:57,520 --> 00:46:00,560
court.
Part of it was giving credit to
838
00:46:00,560 --> 00:46:03,800
people who shouldn't have had
credit, you know, like Albert
839
00:46:03,800 --> 00:46:06,680
Chan at the time, you know, he
was like you, you cut him off
840
00:46:06,680 --> 00:46:09,680
when I tell you to not until
then, you just keep giving him
841
00:46:09,680 --> 00:46:13,120
product because he was pumping
his numbers at the time, right?
842
00:46:13,120 --> 00:46:16,720
So, so you know, there was stuff
going on and because everyone
843
00:46:16,720 --> 00:46:20,720
else other than me at that point
was Danish, I felt like I was
844
00:46:20,720 --> 00:46:24,880
going to be the fall guy.
Like if there was an SEC thing
845
00:46:24,880 --> 00:46:26,400
on this company.
I will bug it off.
846
00:46:26,480 --> 00:46:29,120
They'd all bug it off back home
and you'd be left stuck either
847
00:46:29,120 --> 00:46:31,680
here or exactly.
Yeah, they come after you in
848
00:46:31,680 --> 00:46:33,840
Canada.
So I literally was afraid and,
849
00:46:33,840 --> 00:46:36,200
and I, you know, again, I'm
going to sound like a massive
850
00:46:36,200 --> 00:46:40,400
pussy, but I went into my office
at like 6:30 in the morning and
851
00:46:40,400 --> 00:46:43,200
sat there sort of with my head
and my hands going, what am I
852
00:46:43,200 --> 00:46:44,480
going to do?
What am I going to do?
853
00:46:44,880 --> 00:46:47,560
I knew I had to quit, but I
really didn't want to.
854
00:46:47,920 --> 00:46:52,600
And so I wrote a letter to Peter
Johansson and, and sent him a
855
00:46:52,600 --> 00:46:54,880
fax because that's how you did
it at the time.
856
00:46:55,640 --> 00:47:00,680
And I just said, you know, I, I,
I hate what you're doing to the
857
00:47:00,680 --> 00:47:03,000
company.
I hate, you know what, what's
858
00:47:03,000 --> 00:47:06,200
going to happen as, as fallout
from all of this, But I can't be
859
00:47:06,200 --> 00:47:09,400
part of it because I'm afraid
for my family, basically.
860
00:47:09,880 --> 00:47:14,080
And I'm sorry, but you know I'm
leaving effective immediately
861
00:47:14,640 --> 00:47:17,280
and then like my.
I just got to say for a SEC,
862
00:47:17,640 --> 00:47:19,520
that's a million miles from
being a pussy brother.
863
00:47:19,760 --> 00:47:22,240
Exactly.
Acting in your with you, with
864
00:47:22,240 --> 00:47:25,240
your integrity and what you
believe is right and what you
865
00:47:25,240 --> 00:47:26,880
believe is morally appropriate.
That.
866
00:47:27,040 --> 00:47:30,000
That's not that.
Pussy though history doesn't
867
00:47:30,560 --> 00:47:33,560
lead and you don't believe in
regardless that's.
868
00:47:33,880 --> 00:47:35,840
That's that's called having
character in Backbone.
869
00:47:35,840 --> 00:47:38,640
Yeah, 100%.
But, you know, at a loss, you
870
00:47:38,640 --> 00:47:40,760
know, because it definitely cost
me to do that.
871
00:47:40,760 --> 00:47:42,960
I could have doubled that,
doubled down and it'll be in a
872
00:47:42,960 --> 00:47:44,320
pussy.
I could have made a lot more
873
00:47:44,320 --> 00:47:47,520
money, but how?
Funny you say about you had that
874
00:47:47,520 --> 00:47:50,480
loyalty to the to the, to the
yellow check or whatever, right.
875
00:47:50,680 --> 00:47:52,640
I know exactly.
You know what you feel.
876
00:47:52,640 --> 00:47:54,680
I went through a little bit of
that when I left very light and
877
00:47:54,680 --> 00:47:57,120
you know, it was like it was
part of your well, it becomes
878
00:47:57,120 --> 00:48:00,400
part of your, of who you are as
a man and who your personality,
879
00:48:00,400 --> 00:48:03,800
your DNA exactly right.
And then, you know, we learn as
880
00:48:03,800 --> 00:48:06,400
we go older.
And then when I was at XL video,
881
00:48:06,720 --> 00:48:08,360
I had the similar.
It's funny you say this because
882
00:48:08,360 --> 00:48:09,880
I just stopped on when I was at
XL Video.
883
00:48:09,880 --> 00:48:12,320
I had the similar situation
because I had all the Dutch
884
00:48:12,960 --> 00:48:14,560
we're we're we're running it,
right.
885
00:48:14,560 --> 00:48:18,000
And they were doing things that
were absolutely, 100% illegal.
886
00:48:18,200 --> 00:48:20,880
And I told them, I said, hey,
and this is right where you were
887
00:48:20,880 --> 00:48:23,160
at too.
I said, look, yeah, if somebody
888
00:48:23,160 --> 00:48:25,600
gets if if one of these guys,
you're sitting over here to work
889
00:48:25,600 --> 00:48:27,920
without a work visa and you're
having them come over saying
890
00:48:27,920 --> 00:48:30,640
they're on vacation, they're in
in my warehouse and get hit by
891
00:48:30,640 --> 00:48:33,840
a, by a, a forklift.
They're going to come take my
892
00:48:33,840 --> 00:48:37,880
house in Malibu.
Yeah, your house in lederhosen
893
00:48:37,880 --> 00:48:40,000
or wherever the fuck it is,
right and so?
894
00:48:40,080 --> 00:48:42,640
Let me tell you how weird it got
though, like in and Eric.
895
00:48:42,720 --> 00:48:45,440
Eric will know this because he
he was part of the company at
896
00:48:45,440 --> 00:48:47,600
the time.
But Peter came over, Peter
897
00:48:47,600 --> 00:48:54,200
Johansson came over in September
of 1996 might have been August
898
00:48:55,200 --> 00:49:00,280
and he said by October 1st, how
many pals do you think you could
899
00:49:00,280 --> 00:49:02,840
sell?
This was when the Pal was not a
900
00:49:02,840 --> 00:49:07,440
great light, but it had recently
just come out and we had not
901
00:49:07,440 --> 00:49:10,720
only a warehouse full of them
that nobody wanted, but we had a
902
00:49:10,720 --> 00:49:13,840
couple containers of them on
their way over from Denmark and
903
00:49:13,840 --> 00:49:15,960
he had more.
Sitting in the numbers.
904
00:49:15,960 --> 00:49:19,240
Sitting in his warehouse over
there as well.
905
00:49:19,520 --> 00:49:22,400
So he wanted me to basically use
this to pump the numbers because
906
00:49:22,400 --> 00:49:26,600
he was about to go public.
And how many can you sell?
907
00:49:26,600 --> 00:49:30,800
And I said. 6.
Maybe 40, you know, 40 with our
908
00:49:30,800 --> 00:49:33,280
whole sales team 55 minutes back
on it.
909
00:49:33,920 --> 00:49:35,000
Yeah.
And he said, well, what kind of
910
00:49:35,000 --> 00:49:37,160
an incentive would you need?
And I don't remember what it
911
00:49:37,160 --> 00:49:39,440
was, Eric, you might remember
better than I do, but it was
912
00:49:39,440 --> 00:49:41,880
like 100 bucks a pal or
something like that that we.
913
00:49:42,320 --> 00:49:44,320
Charged for the.
Staff.
914
00:49:45,280 --> 00:49:47,680
Yeah, the Smith, The Smith was
like 100 bucks a unit, but I
915
00:49:47,680 --> 00:49:49,680
think it was like a it was a two
year interest free 2.
916
00:49:49,680 --> 00:49:51,280
Year interest free loan.
Yeah.
917
00:49:51,520 --> 00:49:53,920
No questions asked on who got
the credit.
918
00:49:54,600 --> 00:49:59,120
This was basically with all of
this going on, you'll never
919
00:49:59,120 --> 00:50:03,160
guess what the CFO, who was a
Dane, you'll never get guess
920
00:50:03,160 --> 00:50:05,760
what his name was.
Ben.
921
00:50:06,680 --> 00:50:11,680
Ben, I kid you not.
BENTBENT Bent.
922
00:50:11,960 --> 00:50:14,320
You can't make good stuff.
Up one of the nicest guys you
923
00:50:14,320 --> 00:50:19,000
could ever meet but you know,
and I mean he was being told
924
00:50:19,000 --> 00:50:22,720
what to do by Peter as well.
So you know with this so I wrote
925
00:50:22,720 --> 00:50:26,800
this letter I hit send on the
fax and I'm packing up whatever
926
00:50:26,800 --> 00:50:28,840
few items I had left in my
office.
927
00:50:29,040 --> 00:50:32,280
My secretary comes in she starts
crying what are you doing?
928
00:50:32,360 --> 00:50:36,280
No, you can't leave and then
Nick Freed comes in and he
929
00:50:36,280 --> 00:50:38,640
starts crying you can't leave
me.
930
00:50:38,640 --> 00:50:42,400
You know you've just trained me
and you know you're my mentor
931
00:50:42,400 --> 00:50:47,520
and all this stuff and we're
still good friends today but you
932
00:50:47,520 --> 00:50:52,960
know it it was a really sad time
for me so anyways, my my prize
933
00:50:52,960 --> 00:50:57,840
in selling those pals because he
said can you do 400 units and I
934
00:50:57,840 --> 00:51:02,480
think we did like 430 units by
October 1st right and this was a
935
00:51:02,480 --> 00:51:07,640
unit that we shouldn't have sold
any and my prize was that I got
936
00:51:08,440 --> 00:51:12,880
a an Acura NSX.
He bought me an Acura NSX brand
937
00:51:12,880 --> 00:51:17,960
new and in 97.
You know the cheesy old looking
938
00:51:18,320 --> 00:51:20,120
Acura NSX.
Those were kind of cool actually
939
00:51:20,120 --> 00:51:22,440
got it wasn't wasn't your
Corvette, but it was those were
940
00:51:22,440 --> 00:51:22,800
kind of.
Cool.
941
00:51:23,160 --> 00:51:24,600
I was gonna say for a second
there, I thought you were gonna
942
00:51:24,600 --> 00:51:26,200
close the loop on the Corvette.
Yeah, exactly.
943
00:51:26,480 --> 00:51:27,840
Me too.
The long story then.
944
00:51:27,920 --> 00:51:32,160
So I, I, I've had about 12
Corvettes, 12 Corvettes in my
945
00:51:32,160 --> 00:51:34,120
life.
I I bought 1 by the time to end
946
00:51:34,120 --> 00:51:36,560
that first story.
I bought 1 when I was 18, not
947
00:51:36,560 --> 00:51:41,440
long after I got a job at the
music store and you know, did me
948
00:51:41,440 --> 00:51:44,600
really well in the dating game.
Having a Corvette and long hair
949
00:51:44,600 --> 00:51:47,880
in Calgary, you know.
You did have quite the hair.
950
00:51:47,920 --> 00:51:50,360
So you know Sarah's going to
drop in the photos afterwards.
951
00:51:50,720 --> 00:51:52,400
Yeah, there's some photos and
some epic.
952
00:51:52,480 --> 00:51:54,920
Yeah, Marcel.
I I have threats on Sarah now.
953
00:51:55,360 --> 00:52:00,360
So in my in my NSX, I had one of
those phones in the center
954
00:52:00,360 --> 00:52:03,480
console, you know, because we
didn't have you were styling,
955
00:52:03,480 --> 00:52:04,440
bro.
Wow.
956
00:52:04,520 --> 00:52:06,400
Yeah, I know it was.
Yeah.
957
00:52:06,480 --> 00:52:08,680
You pick up the handle and it's
got the little curly cord.
958
00:52:08,680 --> 00:52:14,120
Yeah, yeah, yeah.
And so it rings and it's a 512
959
00:52:14,120 --> 00:52:16,520
area code and I'm like Austin,
TX.
960
00:52:16,520 --> 00:52:19,120
I don't know.
OK, So I answered it and it's
961
00:52:19,120 --> 00:52:21,680
Lowell Fowler.
And he goes, hi Marcel, this is
962
00:52:21,680 --> 00:52:23,560
Lowell.
And I said that's a good low,
963
00:52:23,640 --> 00:52:24,560
how you doing?
And he goes.
964
00:52:24,560 --> 00:52:27,120
With his radio voice.
With his radio voice.
965
00:52:27,120 --> 00:52:28,480
Yeah, I'm, I'm doing good,
Marcel.
966
00:52:28,480 --> 00:52:32,960
So I understand you left the
company and I'm like like
967
00:52:33,160 --> 00:52:35,760
fucking 5 minutes ago.
You know, like.
968
00:52:36,440 --> 00:52:39,480
What the hell just happened?
There's no Internet.
969
00:52:39,480 --> 00:52:41,400
There's no.
I'm literally on my way home
970
00:52:41,400 --> 00:52:42,480
from the office.
Wow.
971
00:52:42,600 --> 00:52:44,160
In tears.
Practically right.
972
00:52:44,760 --> 00:52:47,160
And he says, well, you know, I
just want you to know we've
973
00:52:47,160 --> 00:52:49,720
always thought pretty highly of
you and we we'd love for you to
974
00:52:49,720 --> 00:52:51,240
come out and have a conversation
with us.
975
00:52:51,600 --> 00:52:54,880
And I said my mind is pretty
screwed up right now.
976
00:52:54,880 --> 00:52:58,200
Let me get home.
Let me, you know, hug my wife
977
00:52:58,200 --> 00:53:01,280
and, and tell her I just quit my
job and, you know, let me get
978
00:53:01,280 --> 00:53:03,440
through at least part of the day
and I'll call you back.
979
00:53:03,440 --> 00:53:05,520
And he says, well, we'd love you
to come out this weekend.
980
00:53:06,080 --> 00:53:08,520
And so I said I'll call you
back.
981
00:53:08,520 --> 00:53:11,880
And so I talked to her and I
said, hey, you know, work for an
982
00:53:11,880 --> 00:53:14,280
Austin company that I have a lot
of respect for.
983
00:53:14,280 --> 00:53:17,880
You know, they were the number
one and we were always #3 or 4
984
00:53:18,160 --> 00:53:20,600
looking up at #1.
I love those guys.
985
00:53:20,600 --> 00:53:22,960
Oh.
Yeah, Great guys, great guys.
986
00:53:23,560 --> 00:53:27,200
But so you know, Long story
short, I ended up calling him.
987
00:53:27,200 --> 00:53:32,280
He flew us to to Austin.
They picked us up at the airport
988
00:53:32,280 --> 00:53:34,320
in in the Humvee, the Hummer.
Oh.
989
00:53:34,320 --> 00:53:39,920
My God, the white one.
We go to Lake Austin and
990
00:53:40,080 --> 00:53:44,440
Bellevue picks us up in his go
fast boat at the dock and he he
991
00:53:44,440 --> 00:53:48,880
goes out to the middle of the
lake, shuts off the engines and
992
00:53:48,960 --> 00:53:51,520
all three owners just sit there
and turn around and look at me
993
00:53:51,520 --> 00:53:52,720
and go.
So what do you want?
994
00:53:53,440 --> 00:53:54,280
Yeah.
And I'm like.
995
00:53:54,760 --> 00:53:55,920
Life jacket, you did not throw
me.
996
00:53:55,920 --> 00:54:00,000
The life jacket, Life jacket,
like, I don't know, what do I
997
00:54:00,000 --> 00:54:02,000
want?
Any we'd like to have you join
998
00:54:02,000 --> 00:54:03,680
the team.
And I said, well, we haven't
999
00:54:03,680 --> 00:54:06,280
even really talked about it yet.
And they said, what do you want?
1000
00:54:07,480 --> 00:54:10,360
And you know, I just said three
or four different things.
1001
00:54:10,360 --> 00:54:13,280
And they went sure, Yep, Yep,
Yep, Yep, Yep.
1002
00:54:13,520 --> 00:54:16,600
And I went OK.
They're delightful guys.
1003
00:54:16,600 --> 00:54:19,760
That whole company, you know,
the company, as we all know, go
1004
00:54:19,880 --> 00:54:22,480
the the tones really set from
the top down.
1005
00:54:22,680 --> 00:54:25,280
That's the personality of of how
it drives a company.
1006
00:54:25,480 --> 00:54:28,320
And I have to tell you.
So you know what I we were we
1007
00:54:28,320 --> 00:54:31,840
were there start.
I you left before I did my, my,
1008
00:54:31,840 --> 00:54:37,240
my departure was was you're you
went off to do I think the the
1009
00:54:37,600 --> 00:54:39,320
start gear, the gear stuff,
right?
1010
00:54:41,120 --> 00:54:42,960
No, that was a while later.
Is that a?
1011
00:54:42,960 --> 00:54:44,640
While later was it Komar after
that?
1012
00:54:44,640 --> 00:54:47,360
Yeah, a full Oh, that's why type
3 Komar again.
1013
00:54:47,640 --> 00:54:51,880
So when I left, when I left high
end and you know, the reason I
1014
00:54:51,880 --> 00:54:54,880
left high end was a weird one.
It was because I always felt
1015
00:54:54,880 --> 00:54:57,320
like I was cheating on my my
wife.
1016
00:54:57,400 --> 00:55:00,760
You know, like it felt like if I
don't know what it feels like to
1017
00:55:00,760 --> 00:55:04,120
cheat on my wife, but if I were
to that's what it felt like.
1018
00:55:04,120 --> 00:55:06,080
Like it just felt like I was
doing something wrong.
1019
00:55:06,080 --> 00:55:10,200
I was always infiltrating the
wrong camp and and trying to do
1020
00:55:10,200 --> 00:55:14,800
harm on the one that I really
liked, you know, so, so as I was
1021
00:55:14,800 --> 00:55:19,360
getting ready to leave, I think
I ran into Gerard somewhere and
1022
00:55:19,440 --> 00:55:22,160
he said, so do you want to put
the team back together?
1023
00:55:23,840 --> 00:55:27,880
I said, you don't have a
product, you know, like what do
1024
00:55:27,880 --> 00:55:29,680
you want to do?
And he says you pick the
1025
00:55:29,680 --> 00:55:33,160
product, you pick the company.
I'm on my I'm heading over to
1026
00:55:33,360 --> 00:55:36,040
Plaza.
I think he was going to you tell
1027
00:55:36,040 --> 00:55:39,280
me which company you want and
I'll go get it.
1028
00:55:40,240 --> 00:55:44,040
And I said and then what?
And he said, I'll give you X
1029
00:55:44,040 --> 00:55:47,880
percent of the company and you
can run it yourself.
1030
00:55:47,880 --> 00:55:50,280
I don't want anything to do with
managing it or anything.
1031
00:55:50,640 --> 00:55:54,360
And I'll just put up the money
and reputation.
1032
00:55:54,360 --> 00:55:56,840
And who was warehousing and all
this, this Gerard Cohen.
1033
00:55:56,840 --> 00:55:59,040
He owned Trackman, he was the.
Founder of Trackman.
1034
00:55:59,160 --> 00:56:04,880
He's actually probably as as
important, I guess, in, in
1035
00:56:04,880 --> 00:56:08,400
Martin becoming a company as
Peter Johansson was.
1036
00:56:09,480 --> 00:56:14,080
Actually, you know, the Martin
name came from Gerard Cohen.
1037
00:56:14,080 --> 00:56:17,640
Gerard was distributing a line
of stereo speakers called
1038
00:56:17,640 --> 00:56:19,000
Martin.
Yeah.
1039
00:56:19,440 --> 00:56:25,680
From a guy in Ocala, FL or
Gainesville, FL and and so Peter
1040
00:56:25,680 --> 00:56:28,840
was selling these smoke machines
under what was it called, disco
1041
00:56:28,840 --> 00:56:32,040
something Eric, I forget what it
was called.
1042
00:56:32,320 --> 00:56:35,360
It was he was selling smoke
machines under a bullshit brand.
1043
00:56:35,720 --> 00:56:38,560
And Gerard said, do you mind if
I put my own brand on it?
1044
00:56:38,560 --> 00:56:41,000
Martin and Peter goes, I don't
give a shit.
1045
00:56:41,000 --> 00:56:46,000
How many do you need?
And and so Gerard puts a sticker
1046
00:56:46,000 --> 00:56:49,760
on it saying Martin professional
and shows it around to some
1047
00:56:49,760 --> 00:56:53,000
people and he calls Peter back
and says, OK, I need to make an
1048
00:56:53,000 --> 00:56:54,360
order.
And he goes, oh great, that's
1049
00:56:54,360 --> 00:56:56,400
fantastic.
What do you need 1/2?
1050
00:56:56,560 --> 00:57:00,360
And he goes, no, I need 50.
And he says I can't build 50.
1051
00:57:00,920 --> 00:57:02,160
You know what?
Are you crazy?
1052
00:57:02,680 --> 00:57:05,040
And, you know, that's really how
Martin got going.
1053
00:57:05,280 --> 00:57:07,760
Oh, that's fantastic.
Gerard being the master sales
1054
00:57:07,760 --> 00:57:09,760
guy that he had no idea.
I had no idea that.
1055
00:57:09,760 --> 00:57:11,840
Was the story.
In the room of the name, Yeah,
1056
00:57:12,120 --> 00:57:13,160
yeah.
Crazy, right?
1057
00:57:13,160 --> 00:57:15,080
Where did the name come?
From just something that sounded
1058
00:57:15,080 --> 00:57:18,720
American.
No, it was a it was a guy who
1059
00:57:18,720 --> 00:57:21,880
had a all the speaker Martin
professional speakers or
1060
00:57:21,880 --> 00:57:24,640
whatever and.
And you write professional on
1061
00:57:24,680 --> 00:57:25,800
it, you know it's going to be
good.
1062
00:57:26,200 --> 00:57:29,080
I mean I write right then and
then I mean the rest acquired
1063
00:57:29,400 --> 00:57:30,000
my.
Driver.
1064
00:57:30,680 --> 00:57:33,680
Well, although Griff Palmer used
to always have a saying that in
1065
00:57:33,680 --> 00:57:36,840
his sales meetings, anything
with professional in it usually
1066
00:57:36,840 --> 00:57:38,760
isn't.
Anything with international in
1067
00:57:38,760 --> 00:57:42,000
it usually isn't.
So I've always been careful not
1068
00:57:42,000 --> 00:57:44,120
to put professional or
international in any of my
1069
00:57:44,120 --> 00:57:44,640
brand.
Name.
1070
00:57:44,640 --> 00:57:46,320
Thank God it's not gear Source
professional.
1071
00:57:46,400 --> 00:57:50,280
No, I consider myself a
international professional.
1072
00:57:50,280 --> 00:57:54,920
So there you go.
Yeah, so anyways.
1073
00:57:56,440 --> 00:57:58,040
Well, that's that's that's
pretty.
1074
00:57:58,040 --> 00:58:00,840
That's pretty cool.
So, so you so you you left high
1075
00:58:00,840 --> 00:58:01,520
end.
Oh yeah.
1076
00:58:01,520 --> 00:58:02,920
How long?
How long were you there?
1077
00:58:04,880 --> 00:58:06,520
Not very long.
Less than two years.
1078
00:58:06,640 --> 00:58:09,000
Yeah, Yeah, less than two years.
So we.
1079
00:58:09,000 --> 00:58:11,800
Would cross paths at these, you
know, I call them Tupperware
1080
00:58:11,800 --> 00:58:15,360
parties, you know, the because
there wasn't really zoom calls.
1081
00:58:15,360 --> 00:58:18,440
Everybody would would come in
for meetings once a month or
1082
00:58:18,440 --> 00:58:21,400
something like that or would
meet, you know, pre LDI or
1083
00:58:21,400 --> 00:58:22,240
whatever.
Yeah.
1084
00:58:22,600 --> 00:58:28,880
Yeah, yeah, and and you know, it
was a weird time at high end as
1085
00:58:28,880 --> 00:58:30,640
you.
But did you stay in rock bands
1086
00:58:30,640 --> 00:58:32,920
throughout the whole time?
I think you did, didn't you?
1087
00:58:32,920 --> 00:58:34,920
Did you ever play them in the
high In the high end?
1088
00:58:35,480 --> 00:58:41,360
One time, one time at the The
Joint in Vegas, I played one
1089
00:58:41,360 --> 00:58:44,640
song, which was the worst
possible song to play and I
1090
00:58:44,640 --> 00:58:46,480
hated it, but they made me do
it.
1091
00:58:47,480 --> 00:58:49,080
So all of this was going on
weird.
1092
00:58:49,120 --> 00:58:53,560
Did you did you get the sense
that you were tucking this away
1093
00:58:53,560 --> 00:58:56,560
in terms of because it felt like
some of some of the stories
1094
00:58:56,560 --> 00:58:59,280
you're telling seem to have a
real through line with the way
1095
00:58:59,280 --> 00:59:02,360
you are as a business owner and
the kind of business, the
1096
00:59:02,520 --> 00:59:05,560
erratic.
Were you kind of like going, all
1097
00:59:05,560 --> 00:59:08,480
right, well, smell like shit,
I'm not going to do that Or you
1098
00:59:08,480 --> 00:59:10,080
know, I mean, like you were
talking Wiseman.
1099
00:59:10,080 --> 00:59:12,680
I mean, I obviously never worked
for them, but I always had a ton
1100
00:59:12,880 --> 00:59:16,280
of time for the high end guys.
They were always super fair,
1101
00:59:16,280 --> 00:59:19,360
super direct, really honest,
good designers.
1102
00:59:19,360 --> 00:59:22,960
You know, they seem to run their
business with authenticity and
1103
00:59:22,960 --> 00:59:24,720
honesty.
I mean, it seems like you were
1104
00:59:24,720 --> 00:59:27,160
on a little bit of kind of like
a pendulum swing of all right.
1105
00:59:27,160 --> 00:59:29,520
There's a whole bunch of stuff
here that I'm learning that I'm
1106
00:59:29,520 --> 00:59:32,240
never going to do when if I have
my own business, there's a bunch
1107
00:59:32,240 --> 00:59:35,560
of stuff here that I'm going to
pick up all of this gold and,
1108
00:59:35,560 --> 00:59:38,400
and tuck this away because one
day I might need this for one
1109
00:59:38,400 --> 00:59:39,800
when I have my, my own
enterprise.
1110
00:59:39,800 --> 00:59:41,000
Yeah, I mean, it's a great
point.
1111
00:59:41,000 --> 00:59:46,960
I, you know, I would say that
most of my selling and business
1112
00:59:46,960 --> 00:59:49,600
skills probably came from Gerard
Cohen.
1113
00:59:49,960 --> 00:59:53,000
And some of it was how not to do
things, but some of it was
1114
00:59:53,000 --> 00:59:56,880
really just hustle, like how to
take a dollar and turn it into
1115
00:59:56,880 --> 01:00:00,160
two somehow, you know, just by
hustling and working your ass
1116
01:00:00,160 --> 01:00:03,000
off and making sure that you
count everything that's coming
1117
01:00:03,000 --> 01:00:06,080
in the door and stuff like that.
Some of it was like how not to
1118
01:00:06,080 --> 01:00:09,880
treat people And, and you know,
which is funny because now he's
1119
01:00:09,880 --> 01:00:12,520
in his 80s.
And he talks to me all the time
1120
01:00:12,520 --> 01:00:16,800
and confesses how badly he
treated people or how he wished
1121
01:00:16,800 --> 01:00:20,080
he could go back and change a
few things, and how people like
1122
01:00:20,080 --> 01:00:25,680
Eric and and myself were so
paramount to his success.
1123
01:00:25,680 --> 01:00:28,120
Like he never would have grown
the company to what he did
1124
01:00:28,120 --> 01:00:29,640
without us and that kind of
stuff.
1125
01:00:29,640 --> 01:00:32,200
Which is nice to hear.
Little late, but nice to hear.
1126
01:00:33,080 --> 01:00:35,000
Nice to be able to have that
reflection.
1127
01:00:35,160 --> 01:00:37,360
Yeah, high end.
Really it was more about how to
1128
01:00:37,360 --> 01:00:41,840
treat people right and, and how
to protect your brand and how to
1129
01:00:42,000 --> 01:00:45,480
make sure that customers were
entirely happy with the product.
1130
01:00:45,480 --> 01:00:49,400
And so, you know, you're
touching on something, which is,
1131
01:00:49,400 --> 01:00:52,280
is something that unfortunately
it took me almost 60 years to
1132
01:00:52,280 --> 01:00:55,000
figure out about myself, which
is that I'm incredibly
1133
01:00:55,000 --> 01:00:57,880
impatient.
I'm incredibly curious.
1134
01:00:58,280 --> 01:01:01,760
And so put those two things
together and you're constantly
1135
01:01:01,760 --> 01:01:04,720
jumping around looking for new
ways to do things, new
1136
01:01:04,720 --> 01:01:07,560
knowledge, new wrinkles, new
whatever.
1137
01:01:07,560 --> 01:01:10,640
It is something new ground that
that nobody's broken yet.
1138
01:01:11,080 --> 01:01:15,600
And the challenge there is when
you're running a business, and I
1139
01:01:15,600 --> 01:01:18,920
caution people on this all the
time because I do it constantly
1140
01:01:18,920 --> 01:01:23,720
and it's, it's just disruptive.
But you can't just flip the
1141
01:01:23,720 --> 01:01:27,440
world upside down once a week.
You can't just go now we're
1142
01:01:27,440 --> 01:01:30,400
gonna do it this way because I
just read a book that's from
1143
01:01:30,400 --> 01:01:33,440
this incredible guy and we need
to change everything again.
1144
01:01:33,720 --> 01:01:36,160
Well, didn't you just do that
like 3 weeks ago?
1145
01:01:36,160 --> 01:01:39,360
You know, so you're.
Supposed to lead A-Team and
1146
01:01:39,360 --> 01:01:42,440
that's a that's a hell yeah.
Being a part of a team.
1147
01:01:42,920 --> 01:01:44,280
He's a lot different than
leading the team.
1148
01:01:44,520 --> 01:01:48,080
And so we've all come from that,
all of us, you know, you know,
1149
01:01:48,080 --> 01:01:50,840
John, starting on the road back
in the day and Eric, you
1150
01:01:50,840 --> 01:01:53,400
probably first got started.
He's the same with me.
1151
01:01:53,400 --> 01:01:55,760
We, we worked for other people.
We had these mentors like you're
1152
01:01:55,760 --> 01:01:58,120
talking about.
But then when you make that step
1153
01:01:58,120 --> 01:02:01,960
and you just decide, OK, I think
I can, I can take what I've
1154
01:02:01,960 --> 01:02:05,200
learned here, here and here and
I, I, I have a vision.
1155
01:02:05,200 --> 01:02:07,800
I would take it over there.
Now it's on you now.
1156
01:02:07,800 --> 01:02:09,720
Now the people are looking to
you for the direction.
1157
01:02:09,720 --> 01:02:12,280
They want to know, hey, you
know, where are we going?
1158
01:02:12,960 --> 01:02:15,320
Yeah, yeah, exactly.
We're all in your.
1159
01:02:15,320 --> 01:02:17,840
Car now, yeah.
You know, where the hell are we
1160
01:02:17,840 --> 01:02:19,680
going?
And that's, and that's, you know
1161
01:02:19,680 --> 01:02:22,160
that that's what you do.
Well, we all sign up for, you
1162
01:02:22,160 --> 01:02:25,440
know, like, I mean, that's
honestly one of the things that
1163
01:02:25,440 --> 01:02:29,440
I love about my job is that it
does all rest on my head.
1164
01:02:29,440 --> 01:02:33,600
And you know, for the first time
in the history of of my life,
1165
01:02:33,960 --> 01:02:37,680
I'm actually looking at possibly
bringing a partner into my
1166
01:02:37,680 --> 01:02:41,400
company right now.
And it's for sort of the
1167
01:02:41,400 --> 01:02:44,440
opposite reason.
It's because I actually want to
1168
01:02:44,440 --> 01:02:47,560
share some of those decisions
with someone else who can sort
1169
01:02:47,560 --> 01:02:51,320
of balance me a little bit.
Marcel, I got to tell you, I've
1170
01:02:51,440 --> 01:02:53,640
always run my business, you
know, right back from when
1171
01:02:53,640 --> 01:02:55,880
Norman I founded Light Switch
with, with a partner.
1172
01:02:56,120 --> 01:02:59,880
Yeah, it's the best thing I ever
did having having somebody in
1173
01:02:59,880 --> 01:03:03,680
the trenches with you, frankly,
especially with tough decisions.
1174
01:03:03,840 --> 01:03:06,800
You know, we've all got, I mean,
the, the, the four of us often
1175
01:03:06,800 --> 01:03:09,440
talk to each other about this.
I I've sought the council of all
1176
01:03:09,440 --> 01:03:12,200
three of you about decisions.
But to have somebody that's
1177
01:03:12,400 --> 01:03:15,080
that's there with you, mate,
there's, there's, there's
1178
01:03:15,080 --> 01:03:16,840
nothing like it.
And and you know that that
1179
01:03:16,840 --> 01:03:19,880
little thing I read earlier on
you talked about about your
1180
01:03:19,880 --> 01:03:23,240
restless, the restlessness.
And I think that's a really
1181
01:03:23,240 --> 01:03:24,840
important part of being a leader
as well.
1182
01:03:25,160 --> 01:03:31,040
Is is to be constantly seeking,
to be constantly questioning, to
1183
01:03:31,040 --> 01:03:33,160
be constantly thinking about
where that next thing is.
1184
01:03:33,160 --> 01:03:34,240
Because there's two things you
can do.
1185
01:03:34,240 --> 01:03:37,480
You can either be progressing or
you're functionally regressing
1186
01:03:37,480 --> 01:03:38,800
because there's no standing
still.
1187
01:03:38,800 --> 01:03:41,200
You're either moving forward or
you're moving backwards because
1188
01:03:41,200 --> 01:03:42,480
everybody else is moving
forward.
1189
01:03:42,480 --> 01:03:46,240
But to have somebody that's part
of your business that you know
1190
01:03:46,240 --> 01:03:48,480
and, and John, you know.
That that I've.
1191
01:03:48,560 --> 01:03:50,440
Been very good friends with a
number of people who've been
1192
01:03:50,440 --> 01:03:53,640
your partners too and you've had
some amazing people as part of
1193
01:03:53,640 --> 01:03:55,920
part of part of your business
ventures too.
1194
01:03:55,920 --> 01:03:59,920
To have somebody that's with you
in the trenches there, Marcel,
1195
01:03:59,920 --> 01:04:04,320
that can, that can question, you
know, in the best possible way
1196
01:04:04,320 --> 01:04:08,200
what you're doing.
But why don't you just breathe
1197
01:04:08,200 --> 01:04:09,960
into that?
You better fucking do this right
1198
01:04:09,960 --> 01:04:12,040
now because this, this door is
going to close.
1199
01:04:12,320 --> 01:04:14,880
You're going to regret not doing
this.
1200
01:04:14,880 --> 01:04:19,840
Being the lone wolf has always
been something I, I, I strayed
1201
01:04:19,840 --> 01:04:24,800
away from.
And it was mostly because I, I,
1202
01:04:24,960 --> 01:04:27,360
I, it's your, your own
insecurities.
1203
01:04:27,360 --> 01:04:30,920
The one thing I'm sure of, I'm
sure that I'm not right.
1204
01:04:31,320 --> 01:04:33,680
OK, I have an idea and I want to
bounce it.
1205
01:04:33,680 --> 01:04:36,920
So that's why I like having a
Nick Jackson, you know?
1206
01:04:36,920 --> 01:04:39,000
Such a great example.
Well, you know, the when I
1207
01:04:39,000 --> 01:04:42,800
started Chaos, the first thing I
did is I go, OK, what have I
1208
01:04:42,800 --> 01:04:45,000
done?
And I need a balance here
1209
01:04:45,000 --> 01:04:48,080
because I'm over here and I need
someone that's.
1210
01:04:48,120 --> 01:04:50,280
And so I reached out to Nick
immediately.
1211
01:04:50,320 --> 01:04:53,400
And you know, so you're, you're,
you're kind of transition and
1212
01:04:53,400 --> 01:04:56,120
you've had, you've had partners,
partners, I think, Marcel, but
1213
01:04:56,120 --> 01:04:59,240
you've been, you've been, you've
been bootstrapping it and, and,
1214
01:04:59,320 --> 01:05:03,280
and you know, I really admire.
I appreciate.
1215
01:05:03,320 --> 01:05:05,640
Your your grit.
You really do, you know.
1216
01:05:05,960 --> 01:05:09,240
It's hard about about being
confident that you don't know
1217
01:05:09,240 --> 01:05:11,080
everything.
I mean, Marcel, you, you, you.
1218
01:05:11,120 --> 01:05:16,560
You're a man who is very
comfortable being very open when
1219
01:05:16,560 --> 01:05:18,720
you've made mistakes and when
they stop that you're like, hey,
1220
01:05:18,720 --> 01:05:21,320
I fucked this up.
I think that's a huge part of
1221
01:05:21,320 --> 01:05:23,360
leadership.
And, and I think it's certainly
1222
01:05:23,360 --> 01:05:25,240
for me, I think it's really
important I say this to people
1223
01:05:25,240 --> 01:05:27,520
that that work with us and I
hate the expression for.
1224
01:05:27,520 --> 01:05:32,160
Us, but they work with.
Us is is, hey, you don't hear me
1225
01:05:32,160 --> 01:05:35,440
getting yelled at, but rest
assured, I get yelled at.
1226
01:05:35,480 --> 01:05:38,320
You know, the clients are pissed
off, it's over budget, you know
1227
01:05:38,320 --> 01:05:39,440
it didn't work the way they
want.
1228
01:05:39,440 --> 01:05:42,240
Whatever this stuff, everybody
takes their share of lumps and
1229
01:05:42,240 --> 01:05:44,560
everybody needs to be prepared
to say, hey, I just didn't do a
1230
01:05:44,560 --> 01:05:48,560
great job of that.
And, and one thing that we tried
1231
01:05:48,560 --> 01:05:53,080
to be really clear on is
embracing room for failure.
1232
01:05:53,080 --> 01:05:55,440
And I think you do the same
thing because if they're in a
1233
01:05:55,440 --> 01:05:57,280
potential for failure, you're
never going to be brave.
1234
01:05:57,640 --> 01:05:59,480
Certainly with what we do
creatively.
1235
01:05:59,480 --> 01:06:02,280
If there isn't potential for
failure, you're never going to
1236
01:06:02,280 --> 01:06:04,280
do your best work.
If you're constantly being safe,
1237
01:06:04,280 --> 01:06:06,520
you, you all three of you have
never been particularly
1238
01:06:06,520 --> 01:06:09,160
interested in doing stuff
that's, that's like, this is
1239
01:06:09,200 --> 01:06:10,640
100% safe.
Yeah.
1240
01:06:10,640 --> 01:06:13,600
Because there's no, there's no,
there's no peril there.
1241
01:06:13,600 --> 01:06:14,840
There's no excitement.
There's no.
1242
01:06:14,840 --> 01:06:17,600
Here's, here's one of the
challenges in in our industry
1243
01:06:17,840 --> 01:06:22,560
and, and I take pride in being a
sounding board for a lot of
1244
01:06:22,560 --> 01:06:26,680
people like I have, I have a
friend that when I was going
1245
01:06:26,680 --> 01:06:30,600
through some marketplace
technology, massive failures a
1246
01:06:30,600 --> 01:06:33,120
couple of years ago that cost
me, almost cost me the whole
1247
01:06:33,120 --> 01:06:36,560
business.
There was another guy in a
1248
01:06:36,560 --> 01:06:39,440
marketplace business that
happened to be around bicycles,
1249
01:06:39,440 --> 01:06:42,320
but he was stuck on the same bad
technology I was.
1250
01:06:42,520 --> 01:06:46,680
And we just became like
commiserators, Co conspirators,
1251
01:06:46,680 --> 01:06:49,440
whatever you call it.
But we both survived it somehow.
1252
01:06:49,880 --> 01:06:54,360
And he's started another
business in the bicycle business
1253
01:06:54,360 --> 01:06:56,520
and he came to me over the
weekend and I ended up on the
1254
01:06:56,520 --> 01:06:59,800
phone with him for two hours.
And he loves my insight.
1255
01:06:59,800 --> 01:07:02,560
Not only because I'm super
curious and I'm constantly
1256
01:07:02,560 --> 01:07:05,680
looking at new AI tech and all
of that kind of stuff, but
1257
01:07:05,680 --> 01:07:08,680
because I'm in a similar
business but in a totally
1258
01:07:08,680 --> 01:07:11,920
different product area.
Like bicycles to sound and
1259
01:07:11,920 --> 01:07:14,520
lighting equipment.
Not quite the same, but there's
1260
01:07:14,520 --> 01:07:16,200
a lot of things there's.
A lot of.
1261
01:07:16,440 --> 01:07:19,080
That go through them and the
challenge that I think all of us
1262
01:07:19,080 --> 01:07:24,160
has when you are a producer in
this industry and I don't mean
1263
01:07:24,160 --> 01:07:28,800
producer by its biblical sense.
I mean, you're producing things.
1264
01:07:28,800 --> 01:07:31,440
You're you're creating, you're,
you're driven.
1265
01:07:31,920 --> 01:07:34,160
When you're that type of person
in this industry, there's not a
1266
01:07:34,160 --> 01:07:37,320
lot of people you can talk to
because people want to see you
1267
01:07:37,320 --> 01:07:41,720
fail.
People get average by watching
1268
01:07:41,720 --> 01:07:45,120
you fail and by watching you
miserable and things like that.
1269
01:07:45,200 --> 01:07:48,680
But that's what's driven us.
If you tell them nobody the
1270
01:07:48,680 --> 01:07:49,880
fuck.
Is win right?
1271
01:07:50,360 --> 01:07:52,600
Exactly.
People that if I tell them my
1272
01:07:52,600 --> 01:07:56,400
deepest, darkest secrets or a
problem I'm having, they're
1273
01:07:56,400 --> 01:07:58,680
going to use that as a weapon
against me, which we don't do
1274
01:07:58,680 --> 01:08:02,440
and which we don't do like I've
confided with each one of you
1275
01:08:02,440 --> 01:08:07,560
guys and most recently with you
Wiseman, you know, and told you
1276
01:08:07,560 --> 01:08:10,840
things that I wouldn't tell you
know, some of my family members,
1277
01:08:10,920 --> 01:08:13,280
you know, so.
Well, you know what I mean,
1278
01:08:13,280 --> 01:08:16,439
genuinely.
And I and I, it's not just the,
1279
01:08:16,600 --> 01:08:18,720
the three of us or four of us on
here with you.
1280
01:08:19,840 --> 01:08:23,640
You know, I, I think over time
period, you know, we, we all
1281
01:08:23,640 --> 01:08:28,520
deal with, with people and
filling needs and finding out
1282
01:08:28,520 --> 01:08:31,479
what the need is and what, how
do we fill that need the best.
1283
01:08:31,479 --> 01:08:33,640
And, you know, maybe there's
something they don't understand
1284
01:08:33,640 --> 01:08:35,319
that they might need.
So you got to bring that
1285
01:08:35,319 --> 01:08:37,399
information to them.
So there's a lot of different
1286
01:08:37,399 --> 01:08:38,720
lanes that you try to drive
down.
1287
01:08:38,720 --> 01:08:41,240
There's a lot of personalities
in this business, like any
1288
01:08:41,240 --> 01:08:43,279
business.
I think there's probably, we're
1289
01:08:43,279 --> 01:08:45,880
probably weighted them more
towards personalities, right?
1290
01:08:46,359 --> 01:08:50,600
And but you know, the, the, the
beauty of it here is that I
1291
01:08:50,600 --> 01:08:55,279
genuinely, even my fiercest
competitors who have, who have
1292
01:08:55,279 --> 01:08:59,800
all probably worked for me at
some time and worked with me at
1293
01:08:59,800 --> 01:09:02,680
some time or know how we work
against, we're all friends.
1294
01:09:03,200 --> 01:09:06,399
And I want, I say I want
everyone to win.
1295
01:09:06,920 --> 01:09:12,680
I want some people not to win as
much, but I don't.
1296
01:09:12,680 --> 01:09:16,160
My, my, my.
The younger John wanted total
1297
01:09:16,160 --> 01:09:18,880
domination and scorched the
earth behind me.
1298
01:09:19,160 --> 01:09:22,720
And it's like #1 that doesn't
happen.
1299
01:09:23,240 --> 01:09:27,279
You know, I think it's a God
thing and #2 is that that's the
1300
01:09:27,279 --> 01:09:31,319
wrong way to look at things.
But also #3 I think, and I think
1301
01:09:31,319 --> 01:09:33,240
you guys might share this.
If I've come to a point in my
1302
01:09:33,240 --> 01:09:34,479
life where it's like, look, I
don't.
1303
01:09:34,680 --> 01:09:38,279
I had to win every deal for a
long time and now it's like,
1304
01:09:39,399 --> 01:09:43,080
hey, the world didn't end when I
thought it was going to end.
1305
01:09:43,080 --> 01:09:46,880
That was going on between my two
ears and that's that was insane
1306
01:09:46,880 --> 01:09:50,479
thinking that if I didn't get
that deal, you know that that
1307
01:09:50,479 --> 01:09:53,439
that all hell broke loose and
everyone's going going to go
1308
01:09:53,439 --> 01:09:54,880
home when.
You know, it's funny, John, I
1309
01:09:54,880 --> 01:09:56,440
have a really good memory of
that.
1310
01:09:56,440 --> 01:10:03,400
So when I left High End and and
I went and got Komar and I stole
1311
01:10:03,400 --> 01:10:09,000
a deal from you and and you
called me and what an ass.
1312
01:10:09,000 --> 01:10:12,760
And you said you said you took
that deal.
1313
01:10:13,000 --> 01:10:16,440
And I said Yep.
And you said, you know, do you
1314
01:10:16,440 --> 01:10:19,800
think that's OK?
And I said, John, I've known the
1315
01:10:19,800 --> 01:10:23,840
guy for 10 years as well.
And you said, listen, Marcel,
1316
01:10:24,400 --> 01:10:29,120
fuck, you lose my number.
And yeah, we hung up the phone
1317
01:10:29,120 --> 01:10:30,640
and I just kind of laughed,
right?
1318
01:10:30,760 --> 01:10:33,240
Yeah.
And I think I waited about maybe
1319
01:10:33,240 --> 01:10:35,560
two weeks, 3 weeks.
And I called you and I said,
1320
01:10:35,560 --> 01:10:37,040
hey, John, how you doing?
I'm good.
1321
01:10:37,040 --> 01:10:39,760
How are you?
I mean, it was just like it
1322
01:10:39,760 --> 01:10:43,080
never happened at all, right?
Well, you know, I mean, look,
1323
01:10:43,400 --> 01:10:46,560
something I've learned through
personal, I hate the word
1324
01:10:46,560 --> 01:10:49,920
journey, so I'm not going to use
a personal experience over time
1325
01:10:50,520 --> 01:10:55,200
Is, is that, you know, as human
beings, we are fear based
1326
01:10:55,200 --> 01:10:58,600
individuals.
It's in our DNA that if we
1327
01:10:58,600 --> 01:11:04,400
don't, if we don't get our meal
for the day, that we're fucked.
1328
01:11:05,040 --> 01:11:07,440
And it's absolute bullshit,
Right.
1329
01:11:07,480 --> 01:11:09,960
Well, and and you know.
That's one of the things I like
1330
01:11:09,960 --> 01:11:12,280
about you guys is, is you're all
winners.
1331
01:11:12,280 --> 01:11:17,240
You're all like accomplishers.
You're all guys who go after the
1332
01:11:17,240 --> 01:11:19,680
big prize.
And I love that.
1333
01:11:19,680 --> 01:11:23,600
Like I I don't like people who
just take whatever lands in
1334
01:11:23,600 --> 01:11:26,160
their plate, but there's a
balance.
1335
01:11:26,680 --> 01:11:29,040
I'm a I'm a big fan of quotes.
One of my favorites.
1336
01:11:29,040 --> 01:11:30,880
I've been up on the wall bumped
by my my desk.
1337
01:11:30,880 --> 01:11:34,760
Here is is there's there's
actually two of them.
1338
01:11:34,880 --> 01:11:36,600
One one of them, we're talking
about this failure thing.
1339
01:11:36,600 --> 01:11:40,240
If you remove the risk of being
wrong, you remove the thrill of
1340
01:11:40,240 --> 01:11:43,280
being right.
And another one is embrace the
1341
01:11:43,280 --> 01:11:46,280
narcotic allure of the near
impossible task.
1342
01:11:46,720 --> 01:11:48,160
And I think we, I think we all
do that.
1343
01:11:48,160 --> 01:11:49,560
It's like, why?
Why?
1344
01:11:49,640 --> 01:11:51,720
Why even get out of bed if it's
if you're not going to have an
1345
01:11:51,720 --> 01:11:53,120
adventure, it's going to be
easy.
1346
01:11:53,120 --> 01:11:55,360
Hell yeah, you know.
There's no win there.
1347
01:11:55,360 --> 01:11:58,920
There's no like, Oh, my God,
that was never going to go our
1348
01:11:58,920 --> 01:12:01,960
way.
And then we made it go our way
1349
01:12:01,960 --> 01:12:05,840
just by presence of will.
And frankly, I increasingly
1350
01:12:05,840 --> 01:12:08,840
believe just by being good
people and showing up and doing
1351
01:12:08,840 --> 01:12:11,520
what you say you're going to do.
And it astonishes me the number
1352
01:12:11,520 --> 01:12:13,880
of clients who are like, you
guys did exactly what you said
1353
01:12:13,880 --> 01:12:14,960
you were going to do.
Yeah.
1354
01:12:15,160 --> 01:12:16,960
Yeah.
And then you did it on time.
1355
01:12:17,240 --> 01:12:18,920
Yeah.
And then you did it on budget.
1356
01:12:18,920 --> 01:12:21,120
Yeah.
Is that because we said we did
1357
01:12:21,120 --> 01:12:23,520
it and that means something.
And it's the same for only all
1358
01:12:23,520 --> 01:12:26,120
three of you when you say you're
going to do it, it's.
1359
01:12:26,120 --> 01:12:28,360
It's done.
I mean, all three of you have
1360
01:12:28,360 --> 01:12:30,920
said stuff to me.
And I'm like, OK, hey, but it's
1361
01:12:31,040 --> 01:12:32,920
it's dumb.
You know, and the other, the
1362
01:12:32,920 --> 01:12:36,120
other part of that too, that I,
that I think I, we all, we all
1363
01:12:36,120 --> 01:12:39,800
share is that, you know, we all
mentoring people now and you
1364
01:12:39,800 --> 01:12:42,880
know, we learn a lot from them
as with that, they don't even
1365
01:12:42,880 --> 01:12:45,200
know we're learning from them as
much as they're learning from
1366
01:12:45,200 --> 01:12:49,720
us, if not more.
And one of the things I tell
1367
01:12:49,720 --> 01:12:54,120
people is like, look, nobody's
going to die if this doesn't
1368
01:12:54,120 --> 01:12:56,080
happen exactly the way that
we're going to happen.
1369
01:12:56,080 --> 01:12:59,680
So when you, you know, the very
light thing was classic.
1370
01:12:59,680 --> 01:13:01,880
I had the guys that very light
around and every, everyone's a
1371
01:13:01,880 --> 01:13:04,840
living and dying by these deals.
And they're, they're spending so
1372
01:13:04,840 --> 01:13:07,680
much time working with like the
LD or the producer, the
1373
01:13:07,680 --> 01:13:10,480
production explaining our
process and how we're better and
1374
01:13:10,480 --> 01:13:13,040
stuff.
And I said, guys, stop that.
1375
01:13:13,240 --> 01:13:18,680
OK, We are a line item on a
spreadsheet somewhere between
1376
01:13:18,680 --> 01:13:22,200
barricades and porta potties
that the that they want to check
1377
01:13:22,200 --> 01:13:25,720
off the list and know that we
have their back, OK, and know
1378
01:13:25,720 --> 01:13:28,560
that we'll do what we get.
So do what you say you're going
1379
01:13:28,560 --> 01:13:30,640
to do really is what this is all
about.
1380
01:13:30,640 --> 01:13:34,000
Oh hell yeah.
Way more important than that is
1381
01:13:34,000 --> 01:13:38,320
that if you have promised
something and in your heart you
1382
01:13:38,760 --> 01:13:41,360
felt that was absolute reality,
right?
1383
01:13:41,600 --> 01:13:46,440
And then you found out it's not
immediately raise your hand to
1384
01:13:46,440 --> 01:13:47,360
go.
You know what?
1385
01:13:47,520 --> 01:13:50,360
I fucked up, but here's my way
out of this.
1386
01:13:50,360 --> 01:13:53,840
OK, here's how we're going to
get to the golden, the Golden
1387
01:13:54,480 --> 01:13:57,120
Valley over here.
But we're going to have to shift
1388
01:13:57,240 --> 01:14:01,760
and, and, and never, ever
conceal anything like that.
1389
01:14:01,880 --> 01:14:04,240
And I've man, I tell you, I was
in a couple situations.
1390
01:14:04,240 --> 01:14:07,440
I know we all been in them,
where the best thing I did was
1391
01:14:07,440 --> 01:14:09,680
raise my hand and go, OK, here's
what we're going to do.
1392
01:14:09,880 --> 01:14:15,040
And then at the end of it, that
guy, that client either hates
1393
01:14:15,040 --> 01:14:18,520
you even more or will never go
anywhere without you.
1394
01:14:18,760 --> 01:14:21,880
Because, and usually the latter
exactly because usually the
1395
01:14:21,880 --> 01:14:25,440
latter because you, you didn't
just fucking disappear.
1396
01:14:25,600 --> 01:14:27,840
And I've seen guys just
disappear.
1397
01:14:28,080 --> 01:14:31,680
And my, when I see someone just
disappear and take off, I'm
1398
01:14:31,680 --> 01:14:35,440
like, thank God, yeah.
Because because that was going
1399
01:14:35,440 --> 01:14:36,640
to happen sooner or later
anyway.
1400
01:14:36,640 --> 01:14:39,160
And now, now, you know, you've
eliminated that.
1401
01:14:39,160 --> 01:14:41,360
Yeah.
Yeah, because I don't let me
1402
01:14:41,360 --> 01:14:43,680
finish this.
Let me finish This is Your Life
1403
01:14:43,680 --> 01:14:46,400
because I want to get onto
something more interesting
1404
01:14:46,400 --> 01:14:50,720
before we run out of time.
So Komar went through that
1405
01:14:50,720 --> 01:14:53,200
experience.
It was it went from really good
1406
01:14:53,840 --> 01:14:57,200
to really bad.
And that just really was based
1407
01:14:57,200 --> 01:15:01,520
on greed of not just Mr. Cohen,
who I happen to have a lot of
1408
01:15:01,520 --> 01:15:03,400
respect for.
So I'm not just talking shit
1409
01:15:03,680 --> 01:15:10,320
about Gerard going, but he he
just saw bright flashing things
1410
01:15:10,320 --> 01:15:13,280
and said, oh, you know, I'm
going to bring in as much money
1411
01:15:13,280 --> 01:15:16,280
as I possibly can and get this.
He brought in some mezzanine
1412
01:15:16,280 --> 01:15:20,360
capital and blah, blah, blah.
And my ownership of Komar went
1413
01:15:20,360 --> 01:15:23,240
from this much to like this much
liquid.
1414
01:15:23,520 --> 01:15:28,560
Yeah, this much ownership in
called Stanton Group.
1415
01:15:28,920 --> 01:15:32,240
And Stanton, I remember that was
Stanton Magnetics.
1416
01:15:32,240 --> 01:15:35,200
Like turntable needles.
Yeah, yeah, needles and.
1417
01:15:35,200 --> 01:15:38,680
And DJ electronics and stuff.
And there were just some really
1418
01:15:38,680 --> 01:15:40,800
bad things that happened.
They moved us into the same
1419
01:15:40,800 --> 01:15:42,960
building.
And I remember Steve Cohen
1420
01:15:42,960 --> 01:15:46,400
yelling at me, I need Bart's
tomorrow in Italy for Madonna or
1421
01:15:46,400 --> 01:15:47,880
whatever it was.
I don't even remember.
1422
01:15:48,280 --> 01:15:52,880
And we hadn't gotten back to him
because now our shipping
1423
01:15:52,880 --> 01:15:55,320
department was part of this
Stanton Magnetics thing.
1424
01:15:55,600 --> 01:15:58,760
So I go, I go to go into the
warehouse to talk to the
1425
01:15:58,760 --> 01:16:02,440
warehouse guy and get him parts.
And I literally tripped over a
1426
01:16:02,440 --> 01:16:05,040
box and fell because the lights
were off in the warehouse.
1427
01:16:05,480 --> 01:16:08,520
And I go back inside and I'm
like, did we lose electricity or
1428
01:16:08,520 --> 01:16:09,360
something?
No, no, no.
1429
01:16:09,440 --> 01:16:13,360
If they they close shipping by
2:00 in the afternoon and I'm
1430
01:16:13,360 --> 01:16:16,360
like, I got to get some parts to
frig in Italy by tomorrow
1431
01:16:16,360 --> 01:16:18,280
morning, you know, like what the
hell?
1432
01:16:18,280 --> 01:16:19,880
So.
I literally so there's no such
1433
01:16:19,880 --> 01:16:22,600
thing as a needle emergency.
Exactly.
1434
01:16:22,640 --> 01:16:24,720
I took a flashlight, but a
different kind of needle.
1435
01:16:24,720 --> 01:16:26,480
Emergency Wiseman.
Yeah, exactly.
1436
01:16:26,720 --> 01:16:29,040
I'm going through the warehouse
with a flashlight, looking at
1437
01:16:29,040 --> 01:16:32,520
part numbers and stuff, trying
to find these power supply cards
1438
01:16:32,520 --> 01:16:34,800
or whatever it was that I needed
to send overnight.
1439
01:16:35,080 --> 01:16:36,920
And then I had to drive them to
the airport.
1440
01:16:36,920 --> 01:16:39,960
And I took so much shit for
doing this because I'm taking
1441
01:16:39,960 --> 01:16:41,920
care of a customer and I knew
that was the beginning of the
1442
01:16:41,920 --> 01:16:44,400
end.
So left there how?
1443
01:16:44,400 --> 01:16:46,680
Dare you take care of that
customer now?
1444
01:16:46,920 --> 01:16:48,880
Yeah, what a ridiculous notion,
Marcel.
1445
01:16:48,880 --> 01:16:51,120
I I left there.
Well, and really what it was.
1446
01:16:51,120 --> 01:16:54,760
It was my first bumping heads
with a board of directors too.
1447
01:16:54,760 --> 01:16:57,960
So I remember making a
presentation at a board meeting
1448
01:16:57,960 --> 01:17:01,200
with this new board of mezzanine
people and stuff.
1449
01:17:01,720 --> 01:17:05,160
And I'm talking and did you guys
ever see that movie Airheads?
1450
01:17:05,520 --> 01:17:07,080
Oh yeah.
With the radio DJ?
1451
01:17:07,080 --> 01:17:08,320
Yeah.
And do you remember the part
1452
01:17:08,320 --> 01:17:11,640
where they're saying and you're
a douchebag and sphincter says
1453
01:17:11,640 --> 01:17:12,760
what?
And all this stuff, Right.
1454
01:17:12,760 --> 01:17:13,480
And he's going.
Huh.
1455
01:17:13,560 --> 01:17:15,960
Yeah.
Because he's not listening to
1456
01:17:15,960 --> 01:17:18,520
them at all.
That's what I was talking to in
1457
01:17:18,520 --> 01:17:20,680
this room.
Like, I could literally see the
1458
01:17:20,680 --> 01:17:24,840
guy on his BlackBerry making a
golf tee tee time and the other
1459
01:17:24,840 --> 01:17:28,240
guy on his BlackBerry book in
the steakhouse for tonight or
1460
01:17:28,240 --> 01:17:30,040
whatever.
And I'm showing them a
1461
01:17:30,040 --> 01:17:32,840
presentation that's telling them
they're fucking business is on
1462
01:17:32,840 --> 01:17:36,240
fire, It's in flames and it's
burning to the ground if you
1463
01:17:36,240 --> 01:17:40,840
don't change something now.
And so their HR director comes
1464
01:17:40,840 --> 01:17:44,000
in and goes, Marcel, you know, I
know you're an owner in the
1465
01:17:44,000 --> 01:17:46,800
company and you're the president
and all this stuff, but you
1466
01:17:46,800 --> 01:17:48,680
know, either you're going to
have to go or the CEO is going
1467
01:17:48,680 --> 01:17:51,200
to have to go.
And I'm like, I'm making your
1468
01:17:51,200 --> 01:17:53,200
job easy.
Look, that box over there, my
1469
01:17:53,200 --> 01:17:54,560
shit's already packed.
I'm leaving.
1470
01:17:54,880 --> 01:17:57,720
I dropped the bomb in the
conference room and I'm out of
1471
01:17:57,720 --> 01:18:00,240
here.
I'm leaving so went home for a
1472
01:18:00,240 --> 01:18:03,520
couple of months sitting out by
my pool coming up with ideas and
1473
01:18:03,800 --> 01:18:06,720
and I came up with this concept
for gear source and it was based
1474
01:18:06,720 --> 01:18:11,040
around manufacturers and really
around my own experience, which
1475
01:18:11,040 --> 01:18:14,240
was we're starting to come out
with new models a little bit
1476
01:18:14,240 --> 01:18:16,720
faster.
Like this is post in Tela Beam
1477
01:18:16,720 --> 01:18:21,480
post Cyber Light where things
were lasting 1215 years before
1478
01:18:21,480 --> 01:18:24,120
you had to come out with a new
model and.
1479
01:18:25,120 --> 01:18:27,240
The cycle now is so quick.
It was quick.
1480
01:18:27,280 --> 01:18:28,240
Ridiculous.
Yeah.
1481
01:18:28,320 --> 01:18:31,080
And yet we weren't very
efficient with inventory.
1482
01:18:31,080 --> 01:18:33,960
So I was seeing things get
pushed further back on the shelf
1483
01:18:34,080 --> 01:18:36,080
while the new models were coming
in front of it.
1484
01:18:36,480 --> 01:18:38,600
And so who's dealing with that
older stuff?
1485
01:18:38,600 --> 01:18:41,400
So my original model was getting
rid of B.
1486
01:18:41,400 --> 01:18:44,120
Stocks excess, excess.
Excess inventory for
1487
01:18:44,120 --> 01:18:47,000
manufacturers.
And so that's how it started a
1488
01:18:47,000 --> 01:18:49,600
couple months later.
It never ends where you start.
1489
01:18:50,360 --> 01:18:52,960
It's I get a call a couple
months later from Huddleston
1490
01:18:52,960 --> 01:18:56,320
going, hey, can you do this for
a rental company too?
1491
01:18:56,480 --> 01:18:59,680
And I said, yeah, I guess so.
And he goes, great, I'm going to
1492
01:18:59,680 --> 01:19:01,600
send you a list of inventory we
need to get rid of.
1493
01:19:02,120 --> 01:19:05,920
And so that was it.
And you know, rental companies
1494
01:19:05,920 --> 01:19:10,680
obviously are our biggest buyer
and seller today.
1495
01:19:10,920 --> 01:19:14,800
And so that company evolved from
this little idea of, you know,
1496
01:19:14,800 --> 01:19:19,160
we're all, we've all got this
fire starting in our warehouses
1497
01:19:19,160 --> 01:19:22,960
on the manufacturing side that
nobody's paying attention to.
1498
01:19:22,960 --> 01:19:24,960
And I just want to take that off
people's board.
1499
01:19:24,960 --> 01:19:29,080
I want, I want to take all of
this bee stock and, and
1500
01:19:29,160 --> 01:19:32,320
discontinued inventory.
I'll focus on that because sales
1501
01:19:32,320 --> 01:19:36,120
teams like to focus, as Eric
will confirm on the new feature,
1502
01:19:36,120 --> 01:19:40,080
the hot new thing, it's easy to
call a customer and go, I've got
1503
01:19:40,080 --> 01:19:43,280
one more gobo than our
competitor does, but it's hard
1504
01:19:43,280 --> 01:19:44,840
to call and go, I got this old
shit.
1505
01:19:44,840 --> 01:19:47,800
Do you want any of it?
You know, that's a much tougher
1506
01:19:47,800 --> 01:19:49,640
sale.
So I decided to focus on the
1507
01:19:49,640 --> 01:19:50,840
tougher sale.
You know what?
1508
01:19:50,840 --> 01:19:52,480
It's not sexy?
Selling pencils.
1509
01:19:52,480 --> 01:19:54,920
But if you're selling a
bazillion pencils.
1510
01:19:55,720 --> 01:19:56,480
Exactly.
Sexy.
1511
01:19:56,480 --> 01:19:57,680
Really fast.
Yeah, yeah.
1512
01:19:57,800 --> 01:20:01,520
Well, and it seems like all the
really rich guys get very rich
1513
01:20:01,520 --> 01:20:04,560
on selling unsexy things.
Oh yeah, you.
1514
01:20:04,720 --> 01:20:08,440
Know no the the sexy stuff is
less profitable than the unsexy.
1515
01:20:08,440 --> 01:20:12,040
Well, and it and you never you
find out shit that wasn't sexy
1516
01:20:12,040 --> 01:20:13,760
after all.
Yeah, yeah.
1517
01:20:14,320 --> 01:20:15,840
So can we talk about other stuff
yet?
1518
01:20:16,360 --> 01:20:19,800
Well, no, no, no 'cause I.
Think, I think we got to talk
1519
01:20:19,800 --> 01:20:23,080
about about this about about
where did the idea come from for
1520
01:20:23,080 --> 01:20:28,800
geezers again, you know, because
because I I got to tell you I
1521
01:20:28,800 --> 01:20:32,120
mean, and one of the reasons why
we thought it was important to
1522
01:20:32,120 --> 01:20:35,200
do this is there are a lot of
people who go oh, Marcel, oh,
1523
01:20:35,200 --> 01:20:38,520
the geez is a gear guy and it's
like, yeah, but there's a lot
1524
01:20:38,520 --> 01:20:41,680
more, you know the reason why
Marcel, why you are so much
1525
01:20:41,880 --> 01:20:45,400
deeper It rise deeper Marcel,
you have a deeper story.
1526
01:20:45,400 --> 01:20:48,240
We're going to go below the
surface here, but but because
1527
01:20:48,240 --> 01:20:50,680
you, because you've been around
the block a bunch of times and
1528
01:20:50,680 --> 01:20:53,480
you've done a lot of stuff, but
also because you're a decent
1529
01:20:54,000 --> 01:20:57,480
human being, you know, and, and,
and every time I have a
1530
01:20:57,480 --> 01:21:02,480
conversation with somebody
about, geez, as a gear, the way
1531
01:21:02,480 --> 01:21:05,640
geezers was so important over
the pandemic always comes up
1532
01:21:05,640 --> 01:21:08,160
without exception.
People like, Oh my God, that was
1533
01:21:08,160 --> 01:21:10,840
great over the pandemic, You
know, and, and, and I think
1534
01:21:10,840 --> 01:21:14,320
about the thing that Strickland
still says all the time, and
1535
01:21:14,320 --> 01:21:19,080
he's right is he's like over the
pandemic, it really showed some
1536
01:21:20,200 --> 01:21:22,120
flaws in the way our industry
works.
1537
01:21:22,400 --> 01:21:24,400
You know, Michael says all the
time, you know, the reason why
1538
01:21:24,400 --> 01:21:30,080
the airlines and the, and the
hospitality industry got help is
1539
01:21:30,080 --> 01:21:32,600
they showed up at Congress with
an aircraft aircraft carrier.
1540
01:21:32,920 --> 01:21:35,200
You know, the entertainment
production showed up at Congress
1541
01:21:35,200 --> 01:21:39,840
in 1000 canoes.
But one of for me, two of the
1542
01:21:40,040 --> 01:21:44,080
the the things that were really
rewarding over the pandemic was
1543
01:21:44,520 --> 01:21:49,600
the red light alert and people
pulling together and you know,
1544
01:21:49,600 --> 01:21:51,960
we we we did a bunch of them.
We were really instrumental in
1545
01:21:51,960 --> 01:21:54,640
the one in Chicago out of the
out of the United Center and to
1546
01:21:54,640 --> 01:21:59,040
see with the union stage hands
working with people from
1547
01:21:59,040 --> 01:22:02,320
upstaging and people from ILC
and all of these everybody just
1548
01:22:02,600 --> 01:22:04,360
unified.
But geez is a gear did that
1549
01:22:04,360 --> 01:22:05,040
every week.
Well, it.
1550
01:22:05,040 --> 01:22:08,160
Created a created a community
that was there but didn't know
1551
01:22:08,280 --> 01:22:10,560
that we all, you know, we're in
the same boat.
1552
01:22:10,600 --> 01:22:13,360
Henry's idea.
Really was just incredibly
1553
01:22:13,360 --> 01:22:17,600
organic at the time.
Henry Konez worked for me and I
1554
01:22:17,600 --> 01:22:20,560
just was on a call with Henry
one day and I said, you know,
1555
01:22:20,840 --> 01:22:23,160
this podcasting thing is really
taking off.
1556
01:22:23,160 --> 01:22:26,200
I'm starting to really like
listening to podcasts myself.
1557
01:22:26,600 --> 01:22:32,720
I think we should do one and and
you know, you and I like to talk
1558
01:22:32,720 --> 01:22:35,160
about equipment.
So why don't we just call it
1559
01:22:35,160 --> 01:22:37,320
Geezers of Gear?
We're going to be the geezers
1560
01:22:37,440 --> 01:22:38,760
and we're going to talk about
gear.
1561
01:22:39,160 --> 01:22:41,520
And we did that for like one or
two episodes.
1562
01:22:41,520 --> 01:22:44,360
And then someone called me up
and said, hey, I want to be on
1563
01:22:44,360 --> 01:22:48,760
your podcast.
I said, oh, OK, so now I don't
1564
01:22:48,760 --> 01:22:50,960
have a podcast.
Yeah, that's a good idea.
1565
01:22:51,280 --> 01:22:53,880
We're going to make it about.
Other people that the podcast
1566
01:22:53,880 --> 01:22:57,120
and so the geezer.
Shifted from being me to being
1567
01:22:57,120 --> 01:23:00,400
the guest, and even though a lot
of our guests have.
1568
01:23:00,400 --> 01:23:02,880
Been young women.
Young men, etcetera.
1569
01:23:02,880 --> 01:23:06,640
Not necessarily geezers, but but
you know, the brand.
1570
01:23:06,640 --> 01:23:08,760
We're all geezer.
We're stuck with the branding
1571
01:23:08,760 --> 01:23:10,680
whether we like it or not.
So.
1572
01:23:10,760 --> 01:23:12,560
You know, it was very, very
organic.
1573
01:23:13,040 --> 01:23:15,080
I had no idea how to create a
podcast.
1574
01:23:15,080 --> 01:23:18,000
Learned very quickly.
Since that time, I've probably
1575
01:23:18,000 --> 01:23:21,280
taught 30 people how to do a
podcast, including this guy over
1576
01:23:21,280 --> 01:23:23,040
the weekend who's starting a
podcast.
1577
01:23:23,520 --> 01:23:29,000
And and so, yeah, I mean, and
it's honestly, it's probably one
1578
01:23:29,000 --> 01:23:31,760
of the coolest, most fun and
rewarding things that I've ever
1579
01:23:31,760 --> 01:23:34,800
done, you know, because it gave
me the opportunity to be a part
1580
01:23:34,800 --> 01:23:39,960
of that We make events thing.
And you know, it gave me the
1581
01:23:39,960 --> 01:23:43,960
platform to create the weekly
Zoom call with lots of people
1582
01:23:43,960 --> 01:23:47,920
who I admire and respect.
And you know, like half the Zoom
1583
01:23:47,920 --> 01:23:49,640
calls for me were pinch me
moments.
1584
01:23:49,640 --> 01:23:52,680
Like if I could get all these CE
OS and all these sliding
1585
01:23:52,680 --> 01:23:55,960
designers and these production
managers and these four guys
1586
01:23:55,960 --> 01:23:59,760
here, if I could get them on the
phone 10 years ago, I would have
1587
01:23:59,760 --> 01:24:01,800
been like, no way.
I can't believe that.
1588
01:24:02,280 --> 01:24:04,400
And here I've got them all on at
the same time.
1589
01:24:04,400 --> 01:24:08,800
So, you know, honestly, like I
remember saying to my girlfriend
1590
01:24:08,800 --> 01:24:12,760
when the we make events thing
happened, I just said, I don't
1591
01:24:12,760 --> 01:24:15,320
know what just happened.
Like when it was over, it was
1592
01:24:15,320 --> 01:24:17,840
like 2:00 in the morning or
something and I just said, I'm
1593
01:24:17,840 --> 01:24:20,280
exhausted.
But I got to tell you, I feel
1594
01:24:20,280 --> 01:24:22,200
like I was just a part of
something.
1595
01:24:22,200 --> 01:24:25,240
That was one of the coolest
things I've ever been a part of
1596
01:24:25,320 --> 01:24:27,840
by far.
Like just an incredible moment.
1597
01:24:28,160 --> 01:24:33,520
I was a part of it and I'm, I'm
grateful, you know, I tell you
1598
01:24:33,800 --> 01:24:35,120
that That's cool.
I can go to bed.
1599
01:24:35,520 --> 01:24:38,600
And for, for, I'll say for me.
Personally, because I think.
1600
01:24:38,600 --> 01:24:44,200
One of the first ones or second
or third ones was I was in, I
1601
01:24:44,200 --> 01:24:48,080
was, I was in Palm Desert and it
was March 15th, 2020.
1602
01:24:48,080 --> 01:24:51,720
And, and at the hotel I was in
was a mob scene.
1603
01:24:52,320 --> 01:24:58,320
And then that pandemic, pandemic
hit that day and the 16th, they
1604
01:24:58,320 --> 01:25:01,320
told me we're closing the hotel
and everybody was gone.
1605
01:25:01,480 --> 01:25:03,520
And I said, no, I just paid for
two weeks.
1606
01:25:03,960 --> 01:25:07,680
Get a chef in here, have him on.
And some guy behind me at the
1607
01:25:07,680 --> 01:25:09,960
checkout thing goes, yeah, me
and my wife are staying, too.
1608
01:25:09,960 --> 01:25:12,520
So six of us took over the
hotel.
1609
01:25:12,960 --> 01:25:14,120
Oh, wow.
Yeah.
1610
01:25:14,840 --> 01:25:19,040
And I have a chef here at, at,
at for breakfast and for lunch.
1611
01:25:19,360 --> 01:25:22,280
And we'll, we'll figure out
dinner and, you know, have the
1612
01:25:22,280 --> 01:25:24,000
janitor bring us drinks at the
pool.
1613
01:25:24,320 --> 01:25:27,360
And we're not leaving, right?
And then I think like the second
1614
01:25:27,360 --> 01:25:31,560
day, I want to say like March
16th or 17th, we did the podcast
1615
01:25:31,560 --> 01:25:35,120
about the pandemic and I
remember vividly saying, oh,
1616
01:25:35,120 --> 01:25:37,640
this is bullshit.
There's the two week, there's
1617
01:25:37,640 --> 01:25:39,920
all these tours booked for the
summer.
1618
01:25:40,160 --> 01:25:42,000
There's this.
There's no fucking way that the
1619
01:25:42,000 --> 01:25:45,880
summer tours that there's no way
that Billy Joel and Mötley Crüe
1620
01:25:45,880 --> 01:25:48,520
and yeah, XY and Z are not going
to go out.
1621
01:25:48,600 --> 01:25:52,040
They got sold out stadiums.
And I just never just completely
1622
01:25:52,360 --> 01:25:54,800
well, we all made some dumb
predictions.
1623
01:25:54,840 --> 01:25:56,440
Well, I got to tell you.
Well, we all.
1624
01:25:56,440 --> 01:25:58,040
Made the bunch of us together
well.
1625
01:25:58,040 --> 01:25:59,720
Along with Ben I.
Remember some of those early
1626
01:25:59,720 --> 01:26:02,520
things we did, Wiseman?
We were like, do you remember
1627
01:26:02,520 --> 01:26:07,640
the three weeks, 4 weeks, 5
weeks flat, Max Max Max Yeah.
1628
01:26:07,640 --> 01:26:10,480
Or because my my infamous day
91.
1629
01:26:10,600 --> 01:26:13,560
Yeah, it was so.
But you know what?
1630
01:26:14,800 --> 01:26:16,320
I, I I don't want to do that by
my.
1631
01:26:16,320 --> 01:26:17,800
I don't want to go through.
That by myself.
1632
01:26:18,400 --> 01:26:21,320
You know, I, I, I don't want to,
I don't want to be on an island
1633
01:26:21,560 --> 01:26:24,360
wondered fuck is it all?
Is everything over?
1634
01:26:24,760 --> 01:26:27,520
You know it.
The worst part is you won't die
1635
01:26:27,720 --> 01:26:33,120
and you'll just be broke.
Yeah, yeah, it's think worse
1636
01:26:33,120 --> 01:26:33,680
than.
That.
1637
01:26:33,880 --> 01:26:34,600
Yeah.
Yeah.
1638
01:26:34,720 --> 01:26:37,440
No kidding, you know, Yeah,
exactly.
1639
01:26:37,480 --> 01:26:38,160
Yeah.
So I mean.
1640
01:26:38,200 --> 01:26:40,800
It it really, I mean, it was it
was super.
1641
01:26:40,800 --> 01:26:43,160
I don't think you, I don't think
you really have an
1642
01:26:43,160 --> 01:26:44,840
understanding.
I think that's one of the things
1643
01:26:44,840 --> 01:26:47,880
that I that I want to tell you
of what that meant to me and
1644
01:26:47,880 --> 01:26:50,080
what that meant to me.
Being able to go back to the
1645
01:26:50,080 --> 01:26:53,080
skeleton staff that we had kept
and say, hey, look, I'm talking
1646
01:26:53,080 --> 01:26:54,760
to some really great industry
guys.
1647
01:26:55,040 --> 01:26:56,240
This is kind of what we're
thinking.
1648
01:26:56,240 --> 01:26:59,080
We don't we.
This is just like a thumbnail
1649
01:26:59,080 --> 01:27:01,080
sketch, the vibe and the feel
for today.
1650
01:27:01,320 --> 01:27:06,120
But being able to have that
rather than just be like, alone.
1651
01:27:06,600 --> 01:27:07,920
Yeah.
Yeah, it was great, man.
1652
01:27:07,920 --> 01:27:10,400
You know how many people told me
the opposite, though?
1653
01:27:10,400 --> 01:27:13,400
Like it?
Like the fact that you've given
1654
01:27:13,400 --> 01:27:17,480
me access to people like John
Wiseman and Featherstone and
1655
01:27:17,480 --> 01:27:21,520
Loader and Ben Saltzman and
Michael Strickland and stuff,
1656
01:27:21,520 --> 01:27:24,400
like for me to be able to get on
a call every Wednesday and
1657
01:27:24,400 --> 01:27:28,200
listen to this group of people
speak, it saved me.
1658
01:27:28,520 --> 01:27:30,320
This is all these wrong
predictions.
1659
01:27:30,320 --> 01:27:33,000
He's he's actually.
Complete nonsense.
1660
01:27:34,000 --> 01:27:36,640
How good did it make?
How good does it make a?
1661
01:27:36,640 --> 01:27:38,000
Knucklehead.
Feel.
1662
01:27:38,440 --> 01:27:41,920
To hear someone who's as
respected as any of you guys
1663
01:27:42,200 --> 01:27:44,760
make those predictions and and
you'd be wrong too.
1664
01:27:44,760 --> 01:27:47,200
Be wrong, you know, but but you
but you know what it is.
1665
01:27:47,200 --> 01:27:48,600
You know what it is.
But what?
1666
01:27:48,600 --> 01:27:51,480
We share in common is our
passion for this industry,
1667
01:27:51,760 --> 01:27:54,680
right?
And that's, and that's, that's
1668
01:27:54,680 --> 01:27:55,800
for humans.
I think.
1669
01:27:56,000 --> 01:27:58,040
You know, I think it's what it's
what drives.
1670
01:27:58,040 --> 01:28:01,680
Us to sell more drives us.
To do more shows, to help more
1671
01:28:01,680 --> 01:28:03,760
people.
And you know, it's, it's all
1672
01:28:03,760 --> 01:28:06,760
about customer service and it's
all about the relationships we
1673
01:28:06,760 --> 01:28:09,440
have and the gear, the gear may
change, right?
1674
01:28:09,440 --> 01:28:12,200
The gear changes.
And you know, we've, we've had a
1675
01:28:12,200 --> 01:28:15,120
few different jobs, but you
know, it's the, it's the people
1676
01:28:15,120 --> 01:28:17,320
that have stayed the same.
And that's what we all and and
1677
01:28:17,320 --> 01:28:19,840
I'll tell you I, I'll speak for
myself.
1678
01:28:20,200 --> 01:28:22,680
I've got to be going forward
towards a goal and that's what
1679
01:28:22,680 --> 01:28:24,360
we were talking about and all
those things.
1680
01:28:24,360 --> 01:28:25,880
That's what we talk about all
the time.
1681
01:28:26,640 --> 01:28:29,040
You know, when we have a call,
Marcel, I talked to, you know, I
1682
01:28:29,040 --> 01:28:32,040
talked to you, John or you
Eric's like a, you know, we got
1683
01:28:32,040 --> 01:28:33,720
a new light coming out.
What do you think about this?
1684
01:28:34,280 --> 01:28:37,400
Because if, if I don't have
those moments where I'm looking
1685
01:28:37,400 --> 01:28:43,600
forward to something to create
or close or change or whatever.
1686
01:28:44,120 --> 01:28:47,000
I've had the moments where I've
stopped and I've looked around
1687
01:28:47,000 --> 01:28:52,080
and thought, holy shit, I we're
writing 5000 paychecks every two
1688
01:28:52,080 --> 01:28:54,640
weeks.
I'm responsible for a portion of
1689
01:28:54,640 --> 01:28:56,360
this.
Are you fucking kidding me?
1690
01:28:56,640 --> 01:28:59,640
It's, it's a, it's a shocker
moment because all I wanted to
1691
01:28:59,640 --> 01:29:03,000
do as a kid was go to a rock
show, hang out, meet some girls,
1692
01:29:03,000 --> 01:29:04,720
drink some beer and make some
money.
1693
01:29:05,000 --> 01:29:07,160
I remember having some of those
calls with you, though.
1694
01:29:07,160 --> 01:29:08,280
Yeah.
When the pandemic.
1695
01:29:08,280 --> 01:29:11,120
First hit, I remember having
some of those real dark calls
1696
01:29:11,120 --> 01:29:14,080
with you where it was like, you
know, we're responsible for a
1697
01:29:14,080 --> 01:29:16,160
lot of people right now, and I
don't know what's going to
1698
01:29:16,160 --> 01:29:17,200
happen.
Yeah.
1699
01:29:17,720 --> 01:29:19,880
Yeah.
I mean, I remember you.
1700
01:29:19,960 --> 01:29:22,760
You were so afraid of the which?
Car show?
1701
01:29:22,760 --> 01:29:26,760
Was it the one of the the one in
Europe?
1702
01:29:27,280 --> 01:29:29,320
Oh yeah, the one in Europe.
Geneva.
1703
01:29:29,480 --> 01:29:30,800
Geneva.
Geneva, Yeah.
1704
01:29:31,240 --> 01:29:33,080
Yeah, the.
Geneva auto show you.
1705
01:29:33,080 --> 01:29:35,520
Were you were like if Geneva
auto show goes down, we're
1706
01:29:35,520 --> 01:29:37,000
doomed.
It's over fucked because they
1707
01:29:37,000 --> 01:29:38,840
got to do it.
That's an, that's the car
1708
01:29:38,840 --> 01:29:41,240
business they're.
Huge they they're powerful.
1709
01:29:41,240 --> 01:29:45,080
Well, no, none of us are It's
that's just, you know, the way
1710
01:29:45,080 --> 01:29:48,720
the way it is, but yeah and I
and I remember and it also look
1711
01:29:48,760 --> 01:29:52,720
good always comes out of bat no
matter what you know hell yeah.
1712
01:29:52,720 --> 01:29:54,680
It's it's so much good came out
of this.
1713
01:29:54,760 --> 01:29:57,360
It's.
Never the catastrophe that I
1714
01:29:57,360 --> 01:30:00,600
personally.
Go oh shit, you know, and it's
1715
01:30:00,600 --> 01:30:02,560
never as bad.
And I think it's good to be able
1716
01:30:02,560 --> 01:30:05,960
to share that with some of the,
the Co workers, the people we
1717
01:30:05,960 --> 01:30:08,560
work with, the people that we
work for.
1718
01:30:08,840 --> 01:30:11,960
And and you know, it, it, it
brings you a little bit closer
1719
01:30:11,960 --> 01:30:13,640
together.
But man, it's shocking to me how
1720
01:30:13,640 --> 01:30:15,680
many lives we're responsible
for.
1721
01:30:16,040 --> 01:30:19,280
You know, it's incredible.
Possible people, right?
1722
01:30:19,480 --> 01:30:23,840
Yeah, yeah, yeah.
Well, you know, again, I mean,
1723
01:30:23,840 --> 01:30:27,320
I, I, I don't want to.
Downplay how big it was for
1724
01:30:27,320 --> 01:30:30,400
people to have access to people
like you guys on those Zoom
1725
01:30:30,400 --> 01:30:32,640
calls.
Like one of your warehouse guys
1726
01:30:32,800 --> 01:30:37,360
could come and listen to John
Wiseman and Michael Strickland
1727
01:30:37,360 --> 01:30:41,920
and Eric Loader and whoever
talking about this high level of
1728
01:30:41,920 --> 01:30:43,760
the business.
They couldn't hear that in
1729
01:30:43,760 --> 01:30:44,560
their.
Normal life.
1730
01:30:44,560 --> 01:30:46,640
So talk.
About a a good that came out of
1731
01:30:46,640 --> 01:30:50,640
COVID is, you know, I think we
kind of looped in everybody into
1732
01:30:50,640 --> 01:30:54,400
the exact same sort of bucket
like everybody was in the same
1733
01:30:54,400 --> 01:30:57,080
space all of a sudden, right.
Well, but you know, we're we're
1734
01:30:57,080 --> 01:30:59,240
all very accessible.
I know, I know all of.
1735
01:30:59,240 --> 01:31:02,640
Us are I mean, yeah, I still
suffer from the paranoia of all
1736
01:31:02,640 --> 01:31:06,280
I I answer every single phone
call when my phone call and I so
1737
01:31:06,280 --> 01:31:10,200
I talked to a lot of spam people
and because I'm afraid I'm going
1738
01:31:10,200 --> 01:31:12,520
to miss the next deal.
Right, it's just in.
1739
01:31:12,520 --> 01:31:14,480
My, my funny, paranoid.
Think like that.
1740
01:31:14,680 --> 01:31:17,160
Yeah, your career, you know, I
know, but it's, you know.
1741
01:31:17,480 --> 01:31:19,080
What it's like, Marcel, you call
Wiseman, I think.
1742
01:31:19,080 --> 01:31:21,280
Stuff like that, yeah.
Yeah, it's instant.
1743
01:31:21,480 --> 01:31:23,240
Well, and Marcel, you're the
same way.
1744
01:31:23,240 --> 01:31:24,680
You know we're texting each
other stupid.
1745
01:31:24,680 --> 01:31:26,040
Shit at 3:00 in the morning,
right?
1746
01:31:26,040 --> 01:31:28,840
Yeah, and so, but I don't answer
spam calls.
1747
01:31:29,840 --> 01:31:32,040
Well, it doesn't I.
Don't know it's a spam call till
1748
01:31:32,040 --> 01:31:34,000
I'm talking to them and.
I'm thinking, well, you don't
1749
01:31:34,000 --> 01:31:35,800
look, you don't, you don't look
at your caller ID.
1750
01:31:36,080 --> 01:31:38,760
I know you don't wise, but.
Now you're like, it's young,
1751
01:31:38,800 --> 01:31:41,400
what's up exactly And and, and
so.
1752
01:31:42,040 --> 01:31:45,600
You know, even this is, is, and
I remember being a being a
1753
01:31:45,600 --> 01:31:48,640
younger man and looking up at
like the Rusty Boucher's and,
1754
01:31:48,800 --> 01:31:52,000
and the Lowells and the, you
know, Richard Bellevue's and,
1755
01:31:52,240 --> 01:31:55,200
and, you know, Bill Kerbishly
and all the guys that we dealt
1756
01:31:55,200 --> 01:31:57,640
with, you know, they were all
accessible too.
1757
01:31:57,840 --> 01:32:02,840
But when we become accessible
through media is so powerful.
1758
01:32:03,400 --> 01:32:05,240
I was talking to somebody about
media.
1759
01:32:06,320 --> 01:32:10,480
I had a very strange experience
about how powerful media was,
1760
01:32:10,560 --> 01:32:13,920
which ties into the
accessibility of in anyone can
1761
01:32:13,920 --> 01:32:16,400
listen to this on anytime,
whatever they are, just it's
1762
01:32:16,400 --> 01:32:19,440
accessible.
I was when I really had a
1763
01:32:19,440 --> 01:32:26,000
shocker of how powerful media
was, was I was at, I was at
1764
01:32:26,000 --> 01:32:28,840
Madison Square Garden with
Michael Jackson and I had one of
1765
01:32:28,840 --> 01:32:32,640
those phones that had a strap
the bag phone.
1766
01:32:32,880 --> 01:32:35,440
Yeah, yeah.
We use it as a table to do bad
1767
01:32:35,440 --> 01:32:38,440
things on.
And, and, and I remember I, I
1768
01:32:38,440 --> 01:32:41,360
walked behind Michael.
I didn't know he was standing
1769
01:32:41,360 --> 01:32:42,080
there.
Michael Jackson.
1770
01:32:42,080 --> 01:32:44,600
I walked behind him and I was on
screen.
1771
01:32:44,600 --> 01:32:49,240
I was talking on my phone.
I was on screen on MTV probably
1772
01:32:49,360 --> 01:32:55,680
1/2 of one second and my phone
blew up really into Garden.
1773
01:32:55,960 --> 01:32:59,120
I'm like, yeah, you know, And
then like, like I probably got
1774
01:32:59,120 --> 01:33:05,240
50 calls in 50 seconds.
Jesus, just just to so that.
1775
01:33:05,480 --> 01:33:09,600
Power is what?
You've what you've grabbed here
1776
01:33:09,920 --> 01:33:11,400
and you're putting that
together.
1777
01:33:11,640 --> 01:33:15,200
And I love that someone might
get something that like there
1778
01:33:15,200 --> 01:33:19,000
might be some kid in Australia
who's listening to this who's 20
1779
01:33:19,000 --> 01:33:21,680
years old and wants to get in
and goes, hey, you know that
1780
01:33:21,680 --> 01:33:23,400
Eric Laurel seems like a pretty
good dude.
1781
01:33:24,360 --> 01:33:26,280
You know, Wiseman's always
talking over him, but maybe
1782
01:33:26,280 --> 01:33:29,160
he'll talk to me.
So Well, let me let me tell you.
1783
01:33:29,160 --> 01:33:30,600
Let me tell you a quick.
Story.
1784
01:33:30,640 --> 01:33:33,480
Let me tell you a quick.
Story so I I said this on the
1785
01:33:33,720 --> 01:33:39,360
the pre thing to to recording
this last night I was watching
1786
01:33:39,360 --> 01:33:42,720
the Canada versus Germany hockey
game like any good Canadian
1787
01:33:42,720 --> 01:33:45,520
should have been you have to
lose your hotspot right that's
1788
01:33:45,520 --> 01:33:47,600
right yeah to give you like a.
Secret code, yeah.
1789
01:33:48,480 --> 01:33:51,400
Yeah, so.
So I'm poking around social
1790
01:33:51,400 --> 01:33:53,000
media.
At the same time and a message
1791
01:33:53,000 --> 01:33:55,880
came into Geezers of Gear from
some dude that I didn't know,
1792
01:33:55,880 --> 01:33:58,160
and he followed us and
everything.
1793
01:33:58,160 --> 01:34:02,640
And the message was about AI.
And he had, he was telling me,
1794
01:34:02,640 --> 01:34:06,480
showing me a video of a guy who
created some AI technology,
1795
01:34:06,480 --> 01:34:08,160
which I thought was pretty
crappy actually.
1796
01:34:08,160 --> 01:34:11,320
It's just a guy talking to an
audio console and saying
1797
01:34:11,320 --> 01:34:15,240
channels 3 through 7 up five DB
or whatever.
1798
01:34:15,240 --> 01:34:18,600
And you'd see the faders move up
a little bit and woo, you know,
1799
01:34:18,600 --> 01:34:22,200
and that's just voice to text.
Like that's not really using AI
1800
01:34:22,200 --> 01:34:25,440
where you'd walk in and say,
make the room a little warmer
1801
01:34:25,440 --> 01:34:26,000
Sound.
Yeah.
1802
01:34:26,120 --> 01:34:29,120
Yeah.
Make it sound like, you know, a
1803
01:34:29,120 --> 01:34:33,160
theater or like a certain type.
Which theater, you know, exactly
1804
01:34:33,160 --> 01:34:34,720
called Bambi.
Yeah.
1805
01:34:37,080 --> 01:34:38,400
So.
Anyways, you know he just
1806
01:34:38,400 --> 01:34:40,240
started talking and.
Going off and saying, you know,
1807
01:34:40,240 --> 01:34:43,640
I listen to your podcast when
I'm riding the train into work,
1808
01:34:43,640 --> 01:34:44,680
into the shop.
Nice.
1809
01:34:44,760 --> 01:34:49,120
I was on Elton John on the last
tour and, you know, a third guy
1810
01:34:49,120 --> 01:34:54,200
on the audio crew or whatever
and love what you're doing, love
1811
01:34:54,200 --> 01:34:56,560
geezers of gear.
I'm so grateful for what you
1812
01:34:56,560 --> 01:34:58,960
guys do.
I'm so grateful for the access
1813
01:34:58,960 --> 01:35:01,800
that you give me to these
incredible people and these
1814
01:35:01,800 --> 01:35:04,720
unbelievable stories.
And I just wanted you to know
1815
01:35:04,720 --> 01:35:06,880
what you're doing for the use of
this business.
1816
01:35:06,880 --> 01:35:09,720
That's cool.
And I was like, holy shit, man.
1817
01:35:09,800 --> 01:35:13,280
Like if somebody could just say
that once a week, I'd keep doing
1818
01:35:13,280 --> 01:35:15,560
this forever.
Like, you know, I drop all the
1819
01:35:15,560 --> 01:35:21,440
sponsors not hitter.
Yeah, but but you know I.
1820
01:35:21,440 --> 01:35:23,520
Mean it's to me, that's what
it's all.
1821
01:35:23,520 --> 01:35:26,440
About it's that someone's
getting something from it.
1822
01:35:26,520 --> 01:35:30,200
And so that was the idea of
Gears of Gear.
1823
01:35:30,800 --> 01:35:33,480
That's still the idea.
Like so many people started
1824
01:35:33,480 --> 01:35:36,320
podcasts at the front end of the
pandemic.
1825
01:35:36,640 --> 01:35:39,520
Cuz what else am I gonna do?
I'm gonna start a podcast.
1826
01:35:39,520 --> 01:35:41,000
Let's do that.
Yeah.
1827
01:35:41,000 --> 01:35:42,640
But you didn't.
You didn't stop Marcel.
1828
01:35:42,640 --> 01:35:43,880
You've kept, you've kept it
going.
1829
01:35:43,880 --> 01:35:45,040
You've kept it.
Yeah, yeah, yeah.
1830
01:35:45,040 --> 01:35:47,560
Relevant and interesting and
forward-looking.
1831
01:35:47,640 --> 01:35:50,200
Yeah, Yeah, well done mate.
Well, and we're still trying to
1832
01:35:50,200 --> 01:35:52,320
keep evolving it like we're
we're adding a couple.
1833
01:35:52,320 --> 01:35:57,120
Wrinkles right now we're we're
we're working on some cool stuff
1834
01:35:57,240 --> 01:36:02,000
using some AI as well.
And so, yeah, I mean, to me,
1835
01:36:02,240 --> 01:36:06,280
like if and when I ever sell my
company, Geezer of Gear is going
1836
01:36:06,280 --> 01:36:09,400
to become my retirement fun gig.
You know, it's what I'm going to
1837
01:36:09,400 --> 01:36:11,360
keep doing because I love having
conversations.
1838
01:36:11,640 --> 01:36:16,040
God knows I love to talk.
But what most people don't know
1839
01:36:16,040 --> 01:36:17,760
is that I really actually love
to listen.
1840
01:36:17,760 --> 01:36:20,960
I love hearing stories and ideas
and thoughts and all of that
1841
01:36:20,960 --> 01:36:22,320
stuff.
Well, this business too, that's
1842
01:36:22,320 --> 01:36:24,560
a great plan too, because you,
you really don't.
1843
01:36:25,000 --> 01:36:27,520
Get out of this business.
You know, I, I, I just, I
1844
01:36:27,520 --> 01:36:31,240
recently just did a new contract
and part of that contract was,
1845
01:36:31,640 --> 01:36:34,840
you know, what do I do after
this certain time?
1846
01:36:35,360 --> 01:36:39,160
Because we're just not the kind
of, you know, we, we have so
1847
01:36:39,160 --> 01:36:42,920
many personal connections with
the people that we work with and
1848
01:36:42,920 --> 01:36:45,840
so many people that we're
bringing up and working with.
1849
01:36:46,080 --> 01:36:49,240
You don't just, I mean, maybe,
maybe you could, I don't know.
1850
01:36:49,400 --> 01:36:51,680
You don't just walk away from
like, I look at the guy like
1851
01:36:51,680 --> 01:36:56,400
Jerry Harris, you know, Jerry
has made arguably probably as
1852
01:36:56,400 --> 01:36:59,720
much or more of a bankroll and
is on it.
1853
01:36:59,720 --> 01:37:02,600
It doesn't have to work at all.
But this is what he does.
1854
01:37:02,720 --> 01:37:06,520
He started as a, as, as a
stagehand and he, he got
1855
01:37:06,520 --> 01:37:09,560
opportunities and he found
scenes and he drove through them
1856
01:37:09,560 --> 01:37:12,640
and he, he found a problem and
provided solutions, which is
1857
01:37:12,640 --> 01:37:15,240
what we do.
And he, you know, I was on a a
1858
01:37:15,240 --> 01:37:19,160
call with him for an hour on
Sunday morning yesterday in the
1859
01:37:19,160 --> 01:37:21,560
middle of the holiday vacation.
We're talking about stuff.
1860
01:37:21,760 --> 01:37:25,400
It's just what we do.
So, you know, that's a great way
1861
01:37:25,400 --> 01:37:28,000
for you to stay connected.
Oh, hell yeah.
1862
01:37:28,000 --> 01:37:29,160
I'm envious.
Very good.
1863
01:37:29,360 --> 01:37:32,440
No, but you know what I mean.
And who would?
1864
01:37:32,440 --> 01:37:35,960
Not want to be connected.
Like 90% of the people that I
1865
01:37:35,960 --> 01:37:40,600
talked to, I really like and I
really enjoy and I look up to
1866
01:37:40,600 --> 01:37:44,680
them and, and it's my honor
having those people on the
1867
01:37:44,680 --> 01:37:47,040
podcast.
The other 10%, you know, little
1868
01:37:47,040 --> 01:37:51,440
iffy, but the 90%, the 90% takes
care of the other 10.
1869
01:37:51,440 --> 01:37:54,720
Hey, if you if you hit 9 out of
10 hits of bet, you'd be in the
1870
01:37:54,720 --> 01:37:56,560
hall.
Of fame right there there is
1871
01:37:56,560 --> 01:38:00,440
that 10% that makes this a job.
You know the other 90%.
1872
01:38:00,440 --> 01:38:02,560
It's really fun.
It breaks up my day, my week,
1873
01:38:02,560 --> 01:38:03,840
whatever.
I love doing it.
1874
01:38:04,120 --> 01:38:07,280
And even though sometimes my
company looks at me and goes
1875
01:38:08,040 --> 01:38:12,400
their podcast like, you know,
why aren't you creating some new
1876
01:38:12,400 --> 01:38:14,960
thing for the company instead?
Well, because this is creating
1877
01:38:14,960 --> 01:38:17,080
something myself.
I mean I I mean we, we.
1878
01:38:18,320 --> 01:38:22,760
One of my partners, Medvitz and
I did a thing at LP's last year
1879
01:38:22,920 --> 01:38:25,040
talking to a lot of up and
comers in the business.
1880
01:38:25,280 --> 01:38:28,240
You are a brand whether you want
to be or not.
1881
01:38:28,760 --> 01:38:31,400
So choose the way you want your
brand to be.
1882
01:38:31,400 --> 01:38:34,960
And, and a huge part of the Gear
Source brand is you, you know,
1883
01:38:34,960 --> 01:38:36,960
you're the, you're the brand
ambassador for Gear Source.
1884
01:38:36,960 --> 01:38:41,400
So what you're doing is, is
making a really bold, positive
1885
01:38:41,400 --> 01:38:43,360
statement about the way you
think about the business, the
1886
01:38:43,360 --> 01:38:46,280
way you think about people, that
you're a decent human being that
1887
01:38:46,280 --> 01:38:49,640
that has that has the best
interests of this industry.
1888
01:38:50,680 --> 01:38:53,600
Yeah, I think that you guys are
all this name by the way.
1889
01:38:54,400 --> 01:38:56,160
Genius, You guys are all the
same.
1890
01:38:56,160 --> 01:38:58,560
Like Eric.
Eric is elation, you know it.
1891
01:38:58,560 --> 01:39:03,440
I think 99% of people in the
touring world are in the the
1892
01:39:04,040 --> 01:39:06,600
professional lighting world.
If you ask them who's elation,
1893
01:39:06,600 --> 01:39:09,640
they'd say Eric Load or 100%
say, you know, ask any
1894
01:39:09,640 --> 01:39:12,680
production manager who's PRG,
they'll say John Wiseman.
1895
01:39:12,920 --> 01:39:16,480
And of course, you know not to
put down anyone else in your
1896
01:39:16,480 --> 01:39:20,400
glorious company, Featherstone,
but but it's because that's
1897
01:39:20,640 --> 01:39:22,320
synonymous with the brand, you
know?
1898
01:39:23,080 --> 01:39:24,360
So yeah.
I mean.
1899
01:39:24,640 --> 01:39:27,120
It the brand becomes an.
Extension of all of us,
1900
01:39:27,120 --> 01:39:30,760
obviously, but I think a lot of
people don't realize that and I
1901
01:39:30,760 --> 01:39:32,800
think that's.
Perhaps some of the insights
1902
01:39:32,800 --> 01:39:37,280
that people get from watching
pieces of gear is to go, oh, you
1903
01:39:37,280 --> 01:39:39,480
know what?
It's a great brand.
1904
01:39:39,520 --> 01:39:42,640
It's a great brand social.
Media, my friend Marcel,
1905
01:39:42,840 --> 01:39:45,600
actually does matter.
The way I position myself
1906
01:39:45,600 --> 01:39:50,040
matters that you know that it's,
it's all part of being a decent
1907
01:39:50,040 --> 01:39:52,080
human being.
And, and Wiseman, I know you're
1908
01:39:52,080 --> 01:39:55,400
a big believer of this as well.
And frankly, as are you, Eric,
1909
01:39:55,840 --> 01:39:58,360
we, we get, we get hired back as
much because of the person
1910
01:39:58,360 --> 01:40:00,440
people we are as because of the
job we did.
1911
01:40:00,440 --> 01:40:04,120
You know, it's they're like, no,
I just, and I've seen this
1912
01:40:04,520 --> 01:40:07,640
amplified post pandemic.
So many people are like, look, I
1913
01:40:07,640 --> 01:40:09,000
just, I just want to work with
people.
1914
01:40:09,000 --> 01:40:12,360
I like, I just want to work with
decent people that I can trust.
1915
01:40:12,400 --> 01:40:15,240
I don't, I when I say it, when
they say they're going to do
1916
01:40:15,240 --> 01:40:17,120
something, it's done.
When I asked them to do
1917
01:40:17,120 --> 01:40:18,440
something, it's done.
They're going to do it.
1918
01:40:18,440 --> 01:40:20,080
When they say they're going to
do it for how much money, they
1919
01:40:20,080 --> 01:40:21,840
said they're going to do it.
And if it screws up, they're
1920
01:40:21,840 --> 01:40:23,880
going to come to me with a plan
for how to fix it.
1921
01:40:24,440 --> 01:40:27,280
You know, you know, we are the
brand and then this.
1922
01:40:27,360 --> 01:40:31,920
Is that's like what you're doing
for gear sources is just huge.
1923
01:40:31,960 --> 01:40:35,480
And I, you know, I, I, I hope
that you really know that I'll
1924
01:40:35,480 --> 01:40:38,600
tell you one of the epiphany
what I had when I figured out
1925
01:40:38,600 --> 01:40:43,240
that, that I was representing
whoever I happen to be owning or
1926
01:40:43,240 --> 01:40:47,680
working for whatever the time I
was in a court case and the
1927
01:40:47,680 --> 01:40:52,160
witness was on the stand and the
opposing counsel said to them,
1928
01:40:52,840 --> 01:40:56,120
Hey, so because they said I had
stole all this information.
1929
01:40:56,120 --> 01:41:02,800
And they said, hey, so when John
Wiseman was the CEO of XL video
1930
01:41:03,360 --> 01:41:07,720
and the client, the, the, the
witness said, what's XL video?
1931
01:41:08,800 --> 01:41:10,920
And the guy almost dropped his
fucking notepad.
1932
01:41:10,960 --> 01:41:13,800
And I was like, huh?
And they, and, and then, then
1933
01:41:14,440 --> 01:41:16,960
the lawyer's like this is like,
you know, this guy's getting
1934
01:41:16,960 --> 01:41:19,280
like 1200 bucks an hour, right?
He's supposed to be the best of
1935
01:41:19,280 --> 01:41:21,560
the best.
He goes, well, you know, XO
1936
01:41:21,560 --> 01:41:23,880
video, John Wiseman was the CEO
of XO Video.
1937
01:41:23,880 --> 01:41:26,520
And then then he left and
started chaos.
1938
01:41:27,160 --> 01:41:29,240
And the witness goes, what's
chaos?
1939
01:41:31,400 --> 01:41:33,600
And I.
And the guy goes, well, you
1940
01:41:33,600 --> 01:41:35,720
know, that's this.
And so now he's explaining to
1941
01:41:35,720 --> 01:41:37,200
the IT was Tommy Lee, by the
way.
1942
01:41:37,320 --> 01:41:41,280
He's explaining to the witness
and, and, and, and, and Tommy
1943
01:41:41,280 --> 01:41:43,880
goes, I, I, I don't know where
John works.
1944
01:41:43,880 --> 01:41:45,320
I don't have any idea where he
works.
1945
01:41:45,320 --> 01:41:47,320
He goes, he's the best in the
business.
1946
01:41:47,320 --> 01:41:49,440
He's on every show with us since
1984.
1947
01:41:49,440 --> 01:41:52,560
He said me and Pamela and, and,
and Dylan and Jagger, we just go
1948
01:41:52,560 --> 01:41:55,320
down to his house and we have a
barbecue and I asked him what's
1949
01:41:55,320 --> 01:41:57,360
the coolest stuff and he just
takes care of it.
1950
01:41:57,360 --> 01:41:59,880
He goes I, I, I trust John.
I, I have no idea.
1951
01:42:00,080 --> 01:42:04,320
I have no idea where he that's
that's a great story and that.
1952
01:42:04,680 --> 01:42:07,880
That you could put that on any
one of you guys and.
1953
01:42:07,880 --> 01:42:11,120
That's how important it is.
And, well, Tommy Lee wasn't at
1954
01:42:11,120 --> 01:42:15,840
my divorce hearings.
Or, you know, I I was, I was at
1955
01:42:15,840 --> 01:42:20,360
his famous people like no, but
it doesn't matter who it was.
1956
01:42:20,360 --> 01:42:22,920
It was just.
It was it was, it was that was a
1957
01:42:22,920 --> 01:42:25,520
person who's saying and they
could have been anybody that
1958
01:42:25,520 --> 01:42:29,440
just said I when he said I don't
know where he works, I thought,
1959
01:42:29,600 --> 01:42:31,960
wow, OK, that that's pretty
cool.
1960
01:42:31,960 --> 01:42:34,480
I must be doing something right.
Yeah, that is cool.
1961
01:42:34,880 --> 01:42:39,080
Well, you know, I mean.
The fact that I could probably
1962
01:42:39,080 --> 01:42:44,520
call any one of you three guys
and say I've got this idea and
1963
01:42:44,680 --> 01:42:47,840
not only will you hear me out,
but you'll jump in head first
1964
01:42:47,840 --> 01:42:51,160
most of the time because you
know that A, I'll probably
1965
01:42:51,160 --> 01:42:55,320
protect you as a brand and B,
I'll try and make it as as
1966
01:42:55,480 --> 01:42:57,960
minimally painful as I possibly
can.
1967
01:42:58,160 --> 01:43:00,040
And hopefully there will be a
positive outcome.
1968
01:43:00,360 --> 01:43:04,720
And I think these are earned.
This isn't earned credibility
1969
01:43:04,720 --> 01:43:07,400
that each of us has.
And and it's not that easy to
1970
01:43:07,400 --> 01:43:09,120
get.
And you know, we're all very,
1971
01:43:09,160 --> 01:43:11,480
we're all very blessed.
We are blessed.
1972
01:43:11,480 --> 01:43:13,000
And we've worked hard for it too
though.
1973
01:43:13,600 --> 01:43:15,240
So.
But we love our job.
1974
01:43:15,240 --> 01:43:16,720
Keep doing it.
Let's keep doing it.
1975
01:43:16,960 --> 01:43:18,800
You keep.
Doing the podcast, you know
1976
01:43:18,800 --> 01:43:21,160
we'll.
Keep sponsoring as long as we'll
1977
01:43:21,240 --> 01:43:23,280
be coming up.
I heard that I.
1978
01:43:23,280 --> 01:43:25,640
Heard that I got it in.
Writing now the transcript, I'm
1979
01:43:25,640 --> 01:43:26,760
going.
To send it to you so you can
1980
01:43:26,760 --> 01:43:31,680
sign the bottom.
No, obviously, obviously we we
1981
01:43:31,680 --> 01:43:35,080
appreciate the sponsors because
it makes it so that I can now
1982
01:43:35,280 --> 01:43:40,800
have a life still because Sarah
takes care of so much stuff.
1983
01:43:40,840 --> 01:43:42,360
She's just doing a great job in
my films.
1984
01:43:43,400 --> 01:43:45,600
Yeah, thank.
You she's she's dead.
1985
01:43:45,600 --> 01:43:48,200
After this podcast, she would
no, no, no, she was.
1986
01:43:48,760 --> 01:43:50,920
We came to her with the idea.
She was, she was like.
1987
01:43:51,080 --> 01:43:55,080
You can't do this.
You you think you think she had
1988
01:43:55,080 --> 01:43:58,240
a.
Chance of saying no, no to us.
1989
01:43:58,520 --> 01:44:00,360
Yeah.
Well, it was funny because the
1990
01:44:00,520 --> 01:44:02,760
this morning I was like, where?
Are the show notes for this
1991
01:44:02,760 --> 01:44:06,080
podcast because you know,
usually there's like she's got
1992
01:44:06,080 --> 01:44:09,200
an agenda and I don't follow it,
but at least there's there's
1993
01:44:09,880 --> 01:44:11,920
bread crumbs there and she said
she.
1994
01:44:11,920 --> 01:44:13,840
Said them to us, mate.
We've got all the show notes.
1995
01:44:13,840 --> 01:44:16,200
Yeah, well, I didn't.
You know, I'm like, where's?
1996
01:44:16,480 --> 01:44:18,880
The, you know, those, Oh no,
these guys, they've got some
1997
01:44:18,880 --> 01:44:21,920
ideas of some stuff that they
wanted to talk about, you know,
1998
01:44:21,920 --> 01:44:25,200
Well, Merry Christmas, pal.
And yeah, I know it's.
1999
01:44:25,200 --> 01:44:28,080
Amazing that you guys did this.
I appreciate it so much and we
2000
01:44:28,080 --> 01:44:30,440
love you pal, as much as I
really love about you 3.
2001
01:44:36,840 --> 01:44:40,040
I do, you know, honestly, I.
Do have some crazy stories?
2002
01:44:40,040 --> 01:44:44,480
As far as how I've survived
life, let alone business and
2003
01:44:44,480 --> 01:44:47,040
everything else, you know, I it
doesn't make sense.
2004
01:44:47,040 --> 01:44:49,160
I didn't take a straight line,
put it that way.
2005
01:44:49,320 --> 01:44:52,360
Nor did.
Well, certainly not wise men.
2006
01:44:53,400 --> 01:44:56,240
John Featherstone.
I actually, yeah, you took a
2007
01:44:56,240 --> 01:44:58,080
relatively straight line, I
guess.
2008
01:44:58,240 --> 01:45:00,200
You know what, though?
I got to tell you when John did
2009
01:45:00,200 --> 01:45:03,040
what he did, when he.
You know, because he, he was
2010
01:45:03,720 --> 01:45:07,800
extremely in demand in the
rock'n'roll world.
2011
01:45:08,160 --> 01:45:11,320
And I honestly didn't really
know that he was doing the, the
2012
01:45:11,320 --> 01:45:13,760
we caught more of a straight
gig, right?
2013
01:45:14,000 --> 01:45:17,720
And, and, and, and when, when
he, when he started light
2014
01:45:17,720 --> 01:45:21,640
switch, I it it, it really kind
of, I kind of thought because,
2015
01:45:21,640 --> 01:45:22,880
you know, I'm thinking like
this.
2016
01:45:22,880 --> 01:45:25,920
And John was clearly, you know,
thinking like this.
2017
01:45:25,920 --> 01:45:28,720
And I was in this and I thought,
OK, well, that's interesting,
2018
01:45:29,160 --> 01:45:32,400
you know, and then I started to
think and I saw some of the jobs
2019
01:45:32,400 --> 01:45:33,920
you were doing.
Of course, I, I would think I
2020
01:45:33,920 --> 01:45:36,680
was working with Medvits right
around that time too.
2021
01:45:37,080 --> 01:45:40,480
And I and I and I, I had.
An epiphany.
2022
01:45:40,480 --> 01:45:44,160
On you there, John, I thought,
smart motherfucker, man, there's
2023
01:45:44,160 --> 01:45:48,400
lights everywhere.
Yeah, and it's.
2024
01:45:48,400 --> 01:45:51,600
Not always a race to the bottom.
Yeah, yeah, also true.
2025
01:45:51,800 --> 01:45:54,480
Yeah, also true margins.
Yeah, when you sell a guitar,
2026
01:45:54,480 --> 01:45:56,560
you sell one guitar.
When you sell lighting, it's.
2027
01:45:56,560 --> 01:45:58,840
A whole system?
Yeah, exactly.
2028
01:45:59,400 --> 01:46:01,000
Well, that was yield to your
trigger.
2029
01:46:01,000 --> 01:46:02,400
Point Marcel.
So yeah.
2030
01:46:02,400 --> 01:46:03,840
And.
There was some stuff you shared
2031
01:46:03,840 --> 01:46:06,360
though, that I didn't know,
Marcel, so it was really, really
2032
01:46:06,360 --> 01:46:07,840
great for this.
He's a friend of yours.
2033
01:46:07,840 --> 01:46:10,720
Hearing your origin story, it's
important.
2034
01:46:10,720 --> 01:46:13,560
And I think, you know, we're
we're all parents.
2035
01:46:13,560 --> 01:46:16,920
And I think one of the things
that's really great is we can
2036
01:46:16,920 --> 01:46:18,680
all look at our stories and
there were things that at the
2037
01:46:18,680 --> 01:46:20,360
time felt like they were going
to be the end of the world and
2038
01:46:20,360 --> 01:46:22,440
they weren't like you were
saying, Wiseman.
2039
01:46:22,680 --> 01:46:25,400
And I think that's really
important for people that, you
2040
01:46:25,400 --> 01:46:27,960
know, may or may not be
listening to a bunch of old
2041
01:46:27,960 --> 01:46:30,680
effers talk about this, but the
things that you think are going
2042
01:46:30,680 --> 01:46:32,040
to be the end of the world or
not.
2043
01:46:32,040 --> 01:46:34,920
And that's a huge part that I
know we've all shown up for our
2044
01:46:34,920 --> 01:46:37,080
kids.
From a parent standpoint, it's
2045
01:46:37,080 --> 01:46:39,640
like it's it really is going to
be OK.
2046
01:46:39,800 --> 01:46:40,560
Yeah.
You know this.
2047
01:46:40,600 --> 01:46:43,920
I wanted, I wanted to, I wanted
to echo that earlier.
2048
01:46:43,920 --> 01:46:45,320
Earlier when we were talking.
About.
2049
01:46:45,320 --> 01:46:48,680
Losing deals, winning deals.
I lose and win deals every day
2050
01:46:48,680 --> 01:46:51,760
here, you know, And the
winning's much funner.
2051
01:46:51,760 --> 01:46:55,800
More fun, Believe me, I went to
the football game Friday night.
2052
01:46:55,840 --> 01:46:58,120
I didn't expect our team to win.
They came back and won.
2053
01:46:58,120 --> 01:47:00,920
You know, it's AI had no control
over that, but it was great to
2054
01:47:00,920 --> 01:47:02,480
be there.
So you don't have any kind of
2055
01:47:02,480 --> 01:47:04,640
show of this.
You know who you know really.
2056
01:47:04,680 --> 01:47:07,360
Don't actually really that the.
Same thing that you just said,
2057
01:47:07,360 --> 01:47:08,800
Erica, and she said it really
well.
2058
01:47:08,800 --> 01:47:10,240
And I'm not a huge fan or
anything.
2059
01:47:10,240 --> 01:47:13,120
But Cher, I saw her being
interviewed once and she said
2060
01:47:13,320 --> 01:47:14,680
I've been rich and I've been
poor.
2061
01:47:14,680 --> 01:47:17,440
Rich is better.
I've been I've been 50 and I've
2062
01:47:17,440 --> 01:47:19,480
been 6050 is better.
Yeah.
2063
01:47:20,640 --> 01:47:23,600
And I mean, it was just a great
way of saying it, you know, but
2064
01:47:24,080 --> 01:47:28,280
it's like life goes on, right?
And and you just keep pointing N
2065
01:47:28,280 --> 01:47:31,080
my problem like it's the
weirdest thing because people
2066
01:47:31,080 --> 01:47:33,680
are like, are you getting ready
to start thinking about winding
2067
01:47:33,680 --> 01:47:35,400
it down?
I get asked that too.
2068
01:47:35,440 --> 01:47:37,640
You know how people who are 60
years.
2069
01:47:37,640 --> 01:47:40,440
Old you're supposed to.
Be thinking about your
2070
01:47:40,440 --> 01:47:43,120
retirement and, and you're
supposed to be desperately
2071
01:47:43,120 --> 01:47:47,280
trying to get to the end.
Like, oh, I've only got 29 more
2072
01:47:47,280 --> 01:47:50,200
days left of my retire or of
working and then I get to
2073
01:47:50,200 --> 01:47:51,920
retire.
I dread it.
2074
01:47:52,080 --> 01:47:55,560
Like I dread the concept.
I, I wake up thinking, I wish I
2075
01:47:55,560 --> 01:47:58,280
had 20 extra years because I got
too many things to do.
2076
01:47:58,280 --> 01:48:02,000
Like I got so many ideas for how
I'd love to expand Gears of
2077
01:48:02,000 --> 01:48:05,120
gear, so many ideas for other
things that I want to do.
2078
01:48:05,240 --> 01:48:07,720
And I'm going to run out of
time, unfortunately.
2079
01:48:08,120 --> 01:48:11,320
I know, I know, it is a cliche,
but 6060.
2080
01:48:11,320 --> 01:48:14,480
Isn't really the new 5060, is
the new 40?
2081
01:48:14,480 --> 01:48:17,240
It really, it really is.
Yeah, Yeah, I remember talking.
2082
01:48:17,240 --> 01:48:21,200
To a really close buddy of mine
and we were probably both around
2083
01:48:21,200 --> 01:48:25,360
45 and he, you know, he kind of
got introspected and he goes
2084
01:48:25,520 --> 01:48:30,040
Weisman.
So how the 40s fucking amazing.
2085
01:48:30,040 --> 01:48:31,640
I would have never.
Thought this right.
2086
01:48:31,880 --> 01:48:34,520
It's like I thought it was over
by then and right, it's having a
2087
01:48:34,520 --> 01:48:37,560
great time.
And now, you know, in my 60s, I
2088
01:48:37,560 --> 01:48:40,640
turned 66 this year.
You know, I, I think there's
2089
01:48:40,640 --> 01:48:42,840
something about this business
too that keeps us young.
2090
01:48:43,000 --> 01:48:45,520
It's probably because we don't
sit still.
2091
01:48:46,240 --> 01:48:48,680
There's, there's all, you know,
like I don't go to a.
2092
01:48:48,680 --> 01:48:52,160
Desk at 9:00.
And get off at 5 and go home.
2093
01:48:52,160 --> 01:48:56,200
And, you know, and.
And is as as great as that
2094
01:48:56,200 --> 01:49:00,240
sounds to me, I would slit my
wrists.
2095
01:49:00,640 --> 01:49:02,640
Yeah.
If I'd had if, if that's what my
2096
01:49:02,640 --> 01:49:06,280
life was, if I had Saturday and
Sunday off, what the hell would
2097
01:49:06,280 --> 01:49:08,640
I do?
Like, I belong to a Country Club
2098
01:49:08,640 --> 01:49:10,200
and I play golf about three
times.
2099
01:49:10,200 --> 01:49:13,680
Yeah, but I play 3 * a year
because who the fuck has six
2100
01:49:13,680 --> 01:49:17,280
hours besides you, Eric?
So, you know, oh, if you had
2101
01:49:17,280 --> 01:49:18,680
Saturday and Sunday off, you
drive.
2102
01:49:18,680 --> 01:49:19,920
Tracy.
Crazy.
2103
01:49:20,160 --> 01:49:23,120
Oh she, she goes nuts.
You love them slabbing yourself.
2104
01:49:23,280 --> 01:49:24,640
Yeah, but you know what I think
it is?
2105
01:49:24,640 --> 01:49:28,520
I think there's something.
Fundamental about what we do, no
2106
01:49:28,520 --> 01:49:34,040
matter where we are in the path
of the process of delivering
2107
01:49:34,040 --> 01:49:38,200
entertainment, we work in an
industry that is at its core
2108
01:49:38,480 --> 01:49:40,200
focused on people enjoying
themselves.
2109
01:49:40,560 --> 01:49:44,120
And I think if you lose sight of
that, then you've lost sight of
2110
01:49:44,120 --> 01:49:47,320
the most fundamental thing.
The fundamental thing we do is
2111
01:49:47,320 --> 01:49:49,840
we impact.
Whether it's Eric you empowering
2112
01:49:49,840 --> 01:49:52,800
me, or Wiseman you empowering me
to empower an artist, or Marcel
2113
01:49:52,800 --> 01:49:55,520
you doing this or however it
works, the end result is
2114
01:49:55,520 --> 01:49:58,840
somebody putting their ass in a
seat and having a good time.
2115
01:49:59,040 --> 01:50:01,120
Bro, is there anything better
than house lights?
2116
01:50:01,520 --> 01:50:04,320
Oh my God.
It's you talk about the.
2117
01:50:04,320 --> 01:50:06,520
Narcotical law.
I mean the moment House Place
2118
01:50:06,520 --> 01:50:10,280
goes out, you know what Wiseman
I I saw having a good.
2119
01:50:10,280 --> 01:50:14,200
Time I saw it from Wiseman in
New York, he had seen that show
2120
01:50:14,200 --> 01:50:17,000
like friggin I don't know, 10
times by then.
2121
01:50:17,040 --> 01:50:19,840
Yeah.
And the look on your face, John,
2122
01:50:20,200 --> 01:50:22,920
like it was just like the first
time you've ever seen a rock
2123
01:50:22,920 --> 01:50:25,960
concert or it was Electric man
and it still, it still is.
2124
01:50:26,160 --> 01:50:29,360
I mean, but.
I could tell the joy was real.
2125
01:50:29,680 --> 01:50:31,400
Like it wasn't some bullshit
thing.
2126
01:50:31,400 --> 01:50:34,200
Like, you know, I'm collecting
another paycheck this week or
2127
01:50:34,200 --> 01:50:37,280
whatever.
It was like, wow, I love what I
2128
01:50:37,280 --> 01:50:38,880
do.
I love what I'm saying.
2129
01:50:38,920 --> 01:50:41,400
And it was.
And it was cool because like I,
2130
01:50:41,400 --> 01:50:44,280
I, I.
I felt, and this really shows
2131
01:50:44,280 --> 01:50:47,360
the like the childish thinking
that I think we all get to
2132
01:50:47,360 --> 01:50:51,360
continue with right.
So I, I know I've got this show
2133
01:50:51,360 --> 01:50:55,160
that I'm at, that I, that I, I,
I have a lot of personal
2134
01:50:55,160 --> 01:50:58,880
connection to, but there's the
music is the personal connection
2135
01:50:58,880 --> 01:51:01,960
that goes back to when I was a
kid and had headphones on and
2136
01:51:01,960 --> 01:51:03,560
was listening to Dark Side of
the Moon.
2137
01:51:03,560 --> 01:51:07,080
And I was like, what the fuck is
right?
2138
01:51:07,360 --> 01:51:11,920
And so there I am.
What, 50 years later, yeah, 50
2139
01:51:11,920 --> 01:51:15,840
years later and, and the, the,
the, the emotional tie to the
2140
01:51:15,840 --> 01:51:18,120
music, 'cause I can't, I was
never a guitar player, never
2141
01:51:18,120 --> 01:51:19,240
singer.
I couldn't play anything.
2142
01:51:19,560 --> 01:51:24,000
And and it but it was just, it's
the fabric of my DNA has always
2143
01:51:24,000 --> 01:51:26,400
been music, right?
And then and then I'm able to
2144
01:51:26,400 --> 01:51:29,360
call Marcel and go, dude, come
be my guest.
2145
01:51:29,840 --> 01:51:34,560
Call Mochrie, come be my guest.
And and and I got to live it
2146
01:51:34,560 --> 01:51:36,360
through you guys.
Yeah, right.
2147
01:51:37,400 --> 01:51:39,720
Yeah, that was well, Marcel.
You had you had Mark.
2148
01:51:39,720 --> 01:51:42,680
You had Mark on your podcast.
And just having him talk about
2149
01:51:42,680 --> 01:51:47,080
it and the show, and also then
seeing stuff on social media and
2150
01:51:47,080 --> 01:51:49,080
stuff.
I mean, I was blown away just
2151
01:51:49,080 --> 01:51:51,240
watching that, right?
So I can imagine what it was
2152
01:51:51,240 --> 01:51:53,240
like to be there.
So yeah, it's too bad that you
2153
01:51:53,240 --> 01:51:55,480
didn't see it there because that
really.
2154
01:51:56,520 --> 01:51:59,360
It's like if I don't see another
concert for a while, I hate to
2155
01:51:59,360 --> 01:52:02,920
say it, but I think, you know,
that was sort of the pinnacle
2156
01:52:02,920 --> 01:52:04,400
for me.
Well, and I thought of you and
2157
01:52:04,400 --> 01:52:06,320
Mochery because I know you're
both guitar.
2158
01:52:06,320 --> 01:52:11,480
Players yeah and I thought OK
here's the guitar solo yeah of
2159
01:52:11,600 --> 01:52:15,440
of our lives and I know that
these guys will appreciate and
2160
01:52:15,440 --> 01:52:18,480
I'm going to get and this to
here here I am an old man you
2161
01:52:18,480 --> 01:52:23,560
know at a gig really digging
watching you guys watch it
2162
01:52:23,640 --> 01:52:25,520
that's awesome that's the best
feeling that living.
2163
01:52:25,520 --> 01:52:29,720
Vicariously, Yeah.
Before, before we dive out of
2164
01:52:29,720 --> 01:52:32,440
this thing, I want to ask.
You guys something I want to I
2165
01:52:32,440 --> 01:52:35,720
want a 2025 prediction two
weeks.
2166
01:52:35,720 --> 01:52:38,280
It's going to last two weeks.
That's it, from each one of.
2167
01:52:38,280 --> 01:52:40,640
You I want to.
I want I.
2168
01:52:40,640 --> 01:52:44,120
Want a 2025 prediction?
One thing that you think is
2169
01:52:44,120 --> 01:52:47,400
going to happen related to our
industry, not politics or
2170
01:52:47,400 --> 01:52:50,360
anything, wars or anything else
you don't.
2171
01:52:50,360 --> 01:52:52,560
Best not to go there.
Yeah, yeah, we.
2172
01:52:52,560 --> 01:52:54,320
Don't need to.
And what's up with plane
2173
01:52:54,320 --> 01:52:57,520
crashes?
Jesus Christ like how the heck
2174
01:52:57,520 --> 01:53:00,320
how those drones sure like
became a non item.
2175
01:53:00,320 --> 01:53:02,840
All of a sudden, didn't I?
Isn't it funny how things like
2176
01:53:02,840 --> 01:53:04,280
that just.
Gone.
2177
01:53:04,760 --> 01:53:07,040
Yeah, yeah.
That's the news cycle these.
2178
01:53:07,040 --> 01:53:08,880
Days.
But give me a prediction.
2179
01:53:09,200 --> 01:53:12,360
One, give you a prediction.
I think it's going to be a great
2180
01:53:12,360 --> 01:53:13,680
year for our industry.
I I.
2181
01:53:13,760 --> 01:53:18,160
I think we've been in a
transition out of this sort of
2182
01:53:18,160 --> 01:53:21,520
post pandemic revenge
entertainment euphoria and it
2183
01:53:21,520 --> 01:53:24,120
feels like and, and, and Eric
and John, I don't know if it
2184
01:53:24,120 --> 01:53:26,760
feels the same to you.
It feels like we with some
2185
01:53:26,760 --> 01:53:30,400
stability is coming back and
it's not just everything's on
2186
01:53:30,400 --> 01:53:33,120
fire and it's a frenzy and Oh my
God, every job on top of every
2187
01:53:33,120 --> 01:53:34,880
other job and everyone's just
running around with their hair
2188
01:53:34,880 --> 01:53:38,320
on fire that we're finding a
good sustainable level.
2189
01:53:38,480 --> 01:53:41,600
It's 2019, but larger, Yes,
sustainable.
2190
01:53:41,600 --> 01:53:45,760
Growth I think is, is what?
I'm optimistic for for 2025.
2191
01:53:46,400 --> 01:53:47,600
Cool.
And that's what we're that's
2192
01:53:47,600 --> 01:53:50,160
what we're planning for.
I think it's, you know.
2193
01:53:50,760 --> 01:53:55,080
This year's been a challenging
year and you know, some people
2194
01:53:55,880 --> 01:53:58,880
have done better than others
this year, but you know I.
2195
01:53:58,880 --> 01:54:01,320
Think next year.
It's going to be more.
2196
01:54:02,720 --> 01:54:05,800
It's just going to be easier.
It's what I'm hoping for next
2197
01:54:05,800 --> 01:54:08,200
year.
I don't tell you what prediction
2198
01:54:08,200 --> 01:54:11,240
for me, you know.
Your mouths to God's ears
2199
01:54:11,480 --> 01:54:14,720
because there there was the
coming out of the pandemic.
2200
01:54:14,720 --> 01:54:18,920
Do you know 2023 was just balls
to the wall.
2201
01:54:18,920 --> 01:54:22,200
It was euphoria.
It was it was it was what's
2202
01:54:22,200 --> 01:54:23,520
that?
There was a there was a term
2203
01:54:23,520 --> 01:54:28,200
that Paul Volcker, Norm
Greenspan, you know, use where
2204
01:54:28,200 --> 01:54:32,040
it was irrational exuberance.
Remember that one?
2205
01:54:32,720 --> 01:54:38,440
OK, so which which then 24 was,
you know, a pretty shit year to
2206
01:54:38,440 --> 01:54:43,640
tell you the truth And and you
know, it's all relative, right?
2207
01:54:43,640 --> 01:54:45,800
So when?
When you we have a board.
2208
01:54:45,840 --> 01:54:51,000
So when you come out of a
irrationally exuberant year and
2209
01:54:51,000 --> 01:54:55,480
of course the the nature of
business is how you going to add
2210
01:54:55,480 --> 01:54:59,320
8 to 10% on top of that.
And it's like I remember saying,
2211
01:54:59,320 --> 01:55:01,040
not going to happen.
And they're like, why?
2212
01:55:01,040 --> 01:55:05,840
And I go, well, because how
many, how many $1000 concert
2213
01:55:05,840 --> 01:55:12,040
tickets, babysitters, bag of
pot, T-shirts, popcorn, parking,
2214
01:55:12,520 --> 01:55:14,600
can these people do?
They're, they're burnt, you
2215
01:55:14,600 --> 01:55:17,520
know, the economies, eggs, eggs
are five times as much.
2216
01:55:17,520 --> 01:55:20,800
And I said, I, I said this last
year, I said, you know, and,
2217
01:55:20,880 --> 01:55:23,880
and, and people are, they're,
you know, they, they got their
2218
01:55:23,880 --> 01:55:26,880
fix and they're going to take a
little bit of a rest.
2219
01:55:27,120 --> 01:55:32,680
And, you know, and so 2024 never
stacked up to what, you know, we
2220
01:55:32,680 --> 01:55:35,800
were supposed to do.
And it's always disappointing.
2221
01:55:36,680 --> 01:55:39,760
And I, I I'm trying not to have
that irrational exuberance about
2222
01:55:39,760 --> 01:55:42,400
2025, but I will mirror you
guys.
2223
01:55:42,880 --> 01:55:45,960
It feels more normal.
Yeah.
2224
01:55:45,960 --> 01:55:48,360
Like we've got a ditch.
And we've just now kind of.
2225
01:55:48,600 --> 01:55:51,800
Yeah.
Yeah, it's the the we we
2226
01:55:51,800 --> 01:55:53,440
overcorrected.
Yeah.
2227
01:55:53,440 --> 01:55:56,600
And then we overcorrected, Yeah.
And now I think it's going to go
2228
01:55:56,600 --> 01:55:58,680
back up to something sustainable
Exactly.
2229
01:55:58,680 --> 01:56:01,200
So that that's that's.
My wish and hope for everybody
2230
01:56:01,200 --> 01:56:03,560
to.
Do well, I agree with you and my
2231
01:56:03,560 --> 01:56:06,320
my prediction is that.
We're, and this is going to be a
2232
01:56:06,320 --> 01:56:11,560
shock coming from me, but we're
going to see the early entrance
2233
01:56:11,560 --> 01:56:16,200
of AI in our industry.
I'd I'd love to do an AI Geez,
2234
01:56:16,200 --> 01:56:17,240
as a game with you.
I have some.
2235
01:56:17,240 --> 01:56:19,520
Strong feelings about AI that I
think will surprise you.
2236
01:56:19,720 --> 01:56:22,040
Yeah, we'll, we'll do it soon
because, you know, it's
2237
01:56:22,040 --> 01:56:23,960
obviously a favorite.
Tool we want to show up.
2238
01:56:23,960 --> 01:56:26,240
AI can just do the old episode
on its own by the.
2239
01:56:26,280 --> 01:56:29,360
Way if any of you guys ever
it's.
2240
01:56:29,360 --> 01:56:33,560
Like the coolest AI tool of the
week, or of the month or of the
2241
01:56:33,560 --> 01:56:36,240
year or whatever.
Just call me and I'll send it to
2242
01:56:36,520 --> 01:56:40,840
fucking hate the idea I hate.
It you fucking hate it and I'll
2243
01:56:40,840 --> 01:56:42,840
tell you what it's.
Like somebody talking.
2244
01:56:42,840 --> 01:56:45,800
To me about and I just said I
look at you know what, I am
2245
01:56:45,800 --> 01:56:50,280
really glad that I'm old, but
didn't you have a robot digging
2246
01:56:50,280 --> 01:56:52,320
around in your ass though?
Yeah.
2247
01:56:52,480 --> 01:56:54,160
Yeah, but I wasn't involved in
that.
2248
01:56:54,360 --> 01:56:56,160
You set.
You set this one out, all right,
2249
01:56:56,520 --> 01:56:57,720
You set this.
One out, John.
2250
01:56:57,960 --> 01:57:00,280
You know what I got?
I got the shot of Michael.
2251
01:57:00,280 --> 01:57:04,680
Jackson's propofol, the happy
milk and I and I woke and I woke
2252
01:57:04,680 --> 01:57:06,120
up.
Curative Cancer.
2253
01:57:06,120 --> 01:57:07,440
So.
I'm happy.
2254
01:57:07,680 --> 01:57:09,360
That's fine.
But you know what?
2255
01:57:09,360 --> 01:57:11,360
That was the doctor in a
different room.
2256
01:57:11,400 --> 01:57:13,480
Selective.
You like selective AI.
2257
01:57:13,480 --> 01:57:14,120
You like it?
Where?
2258
01:57:14,200 --> 01:57:15,960
If you like it, but you don't
like it where you don't like it,
2259
01:57:15,960 --> 01:57:19,040
I just I don't want no, I don't
want to learn how to run the
2260
01:57:19,040 --> 01:57:21,360
fucking.
AII want someone else to do it
2261
01:57:21,600 --> 01:57:25,000
right.
I'm glad I'm old because I'm
2262
01:57:25,000 --> 01:57:28,840
still having trouble.
I want my flip phone back OK.
2263
01:57:29,000 --> 01:57:31,120
The good news is AI removes
effort.
2264
01:57:31,120 --> 01:57:34,040
It doesn't add effort.
So it's removing effort, it's
2265
01:57:34,080 --> 01:57:36,600
where's the worst switch?
How do you turn it on?
2266
01:57:37,040 --> 01:57:38,400
I'll show you.
I'll show you like.
2267
01:57:38,600 --> 01:57:40,240
No.
Yeah, Wiseman.
2268
01:57:40,520 --> 01:57:43,760
Right, I think, I think 22.
Parts of that prediction, I
2269
01:57:43,760 --> 01:57:45,600
think.
We're going to see AI creep into
2270
01:57:45,600 --> 01:57:48,960
some console technology.
But I also think we're going to
2271
01:57:48,960 --> 01:57:52,280
start, and Eric won't confirm
nor deny this, but I think we're
2272
01:57:52,280 --> 01:57:55,960
going to start seeing AI at the
fixture level where fixtures
2273
01:57:56,040 --> 01:58:00,040
take away some of the brains
from the console and that goes
2274
01:58:00,040 --> 01:58:02,640
back to the model distributed
processing.
2275
01:58:02,640 --> 01:58:04,760
It's distributed.
Powerful model we're going to
2276
01:58:04,760 --> 01:58:08,800
see, we're going to see some AI
based distributing distributed
2277
01:58:08,800 --> 01:58:11,280
processing.
In the lights, the part that I'm
2278
01:58:11,760 --> 01:58:14,920
the part, I think that I'm more.
Curious about I have a friend
2279
01:58:14,920 --> 01:58:18,320
who's like super computer guy
right and we we were hanging out
2280
01:58:18,320 --> 01:58:23,880
one day and he was telling me Oh
yeah, I got I made a band I go
2281
01:58:23,880 --> 01:58:27,760
oh, you're in a band now Oh
yeah, it it, it's and it was all
2282
01:58:27,920 --> 01:58:32,040
AI generated and he goes watch
we're we're we're sitting on my
2283
01:58:32,040 --> 01:58:35,920
boat and just floating and he
and he starts telling this thing
2284
01:58:37,000 --> 01:58:39,240
write me a country song.
I want to kind of sound like
2285
01:58:39,240 --> 01:58:41,360
this.
And he's he's talking to his
2286
01:58:41,360 --> 01:58:45,000
phone, right.
And a fucking a country song
2287
01:58:45,000 --> 01:58:48,960
with slide guitar and and it's
great song.
2288
01:58:49,160 --> 01:58:51,880
And he goes, yeah, that's I'm
going to, I got to find a way to
2289
01:58:51,880 --> 01:58:53,560
tour this.
And I'm like, yeah, well, you
2290
01:58:53,560 --> 01:58:55,120
can't.
The cat's out of the bag.
2291
01:58:55,120 --> 01:58:57,160
That's called Suno.
And it's really easy.
2292
01:58:57,200 --> 01:58:59,920
That was a year ago.
You could say, tell the singer,
2293
01:58:59,920 --> 01:59:01,960
I want the singer to have an
English accent.
2294
01:59:02,240 --> 01:59:06,400
And no, I want you want that.
I want the singer to be you.
2295
01:59:06,400 --> 01:59:08,920
Know I want the singer.
To be a woman instead of a man.
2296
01:59:09,040 --> 01:59:12,320
I mean, you can just I want the
singer to be on time.
2297
01:59:12,880 --> 01:59:14,760
Yeah, yeah, yeah.
Or off time.
2298
01:59:15,040 --> 01:59:17,640
How about make it off?
Time that'd be even funnier yeah
2299
01:59:18,000 --> 01:59:22,440
alright guys I I love you guys
to death we love you too so kind
2300
01:59:22,440 --> 01:59:24,480
of you to do it I'm still.
Going to kill and fire.
2301
01:59:24,480 --> 01:59:27,360
And crush Sarah.
But Oh no, don't do any of those
2302
01:59:27,360 --> 01:59:28,720
things.
You know what, pal?
2303
01:59:28,880 --> 01:59:29,880
You.
Don't have that.
2304
01:59:29,880 --> 01:59:31,400
You don't.
You don't have that in you.
2305
01:59:31,800 --> 01:59:35,040
No, I know I don't.
No, I appreciate it the.
2306
01:59:35,160 --> 01:59:38,280
The love has been felt good, so
that's the intent.
2307
01:59:38,680 --> 01:59:39,640
Thank you guys.
Happy new.
2308
01:59:39,720 --> 01:59:41,320
Year.
Alright, take care.
2309
01:59:41,720 --> 02:00:18,120
Bye bye.
The.
2310
02:00:54,760 --> 02:00:54,840
The.