#261 - Sebastien Boulanger

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Hi there and so I just finished
recording episode #261 with a

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gentleman named Sebastian
Boulanger I believe is the

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correct pronunciation.
I've probably now butchered it

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three times.
Super interesting.

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I had no idea what I was walking
into with this one.

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All I knew was he had this cool
audio technology, or at least he

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thought it was cool, and that he
had a a very interesting and

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unique background in creating
electronic products for some

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pretty cool companies including
Sirkin and others.

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But honestly, I think this
became a really interesting

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discussion on this Devox
technology and you should listen

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to it if you do anything with
corporate events or any kind of

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convention business or anything.
Really cool products.

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So hope you like it.
Take a listen.

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Episode #261 Thanks for joining
today on Geese of Gear.

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And last but not least, I want
to make sure to mention my

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favorite coffee.
And so I know that people think

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that I might be making this up.
I drink this coffee every single

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day.
I drink 3 cups a day, pretty

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much almost every day of my
life.

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And it's an amazing blend.
I was drinking it, I was

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blending it myself prior to
Coffee Cult creating this custom

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blend for us.
And it's amazing.

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And so funny story, I got up to
Canada within a few weeks, I ran

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out of my Geezers Grind coffee
and I called Jamie and his staff

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at Coffee Cult and I said, guys,
I know you don't ship into

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Canada right now, but I need a
favor.

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And within a few days 4 bags of
Geezers Grind showed up at my

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door and I'm back in business.
So I dare you to try it out.

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I think you'll like it.
If you go to their website,

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coffeecult.com, I believe if you
buy 2 bags, shipping is free.

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And these are the best beans
I've found.

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They're amazing up here in
Canada.

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Like I said, I ran out, I went
to Costco, I bought some beans

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hated them.
They were too oily and just

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didn't work really well in my
I've got an automatic machine

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didn't work well.
So you know, I tried a few

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different oh, this is the
greatest organic bean you'll

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find.
I just didn't like them, you

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know, and so that's when I
called Jamie and had them ships

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them up to Canada.
So check it out, please.

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And by the way, I forgot to
mention, not only is it a great

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coffee and worth every dime
you're paying for it, but all

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the proceeds go to Roby
Backstage, which helps fallen

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comrades in our industry.
So support coffee cult, support

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geezers Grind, and you're
supporting our industry.

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And thank you so much.
Hello and welcome back to

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episode #261.
I don't really have anything

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prepared to talk about today.
It's been a crazy 24 hours since

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I recorded our last podcast with
Lori Rubenstein.

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I hope that you've checked that
one out already.

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It was a great discussion and
she does some really, really

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great things.
She's a wonderful lady who's

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been in the industry a long time
and I've always said it takes a

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special person to serve on these
boards and to be to head up any

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kind of a nonprofit
organization.

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And certainly she is that
special person.

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She loves doing the work that
she does.

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And like she said on the podcast
yesterday, her husband John

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McGraw, who was a Co founder of
Production Arts and is retired,

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takes care of their entire world
so that she can do the work that

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she does in these nonprofit
organizations benefiting our

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industry.
So please take a listen episode

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#260 That was Lori Rubenstein,
who is the, I believe her title

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is executive director of Behind
the Scenes.

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And so today we have a gentleman
that I've been looking forward

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to because he's a technology
guy.

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I'm a technology guy.
I'm a geek.

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I like, as you know, AI of
course.

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So I'm going to try and get this
gentleman talking about some AI

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as well.
But Sebastian, uh oh, I've got a

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French name here that I'm
French.

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I'm supposed to know how to say
this.

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So I'm just going to say
Sebastian Bulinger, which I'm

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sure is Boulanger or something,
is a 15 year veteran of the live

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events industry, having worked
as a technical director for the

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likes of the Quebec Minister of
Justice and Cirque du Soleil.

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Then starting his own events
company, IC Events, and finally

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founding Divox, which is a new
tech business that brings fan

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experience to another level.
And we're going to talk a whole

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bunch about that today.
So please join me and welcome

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Mr. Sebastian Boulanger to
today's podcast.

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Hello Sebastian, How are you
today?

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Good.
Thanks.

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Hello, Marcel.
Great to see you.

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And yeah, we were just talking.
I, I appreciate how quickly and

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easily you came into the podcast
because sometimes some of our

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guests struggle a little bit
with the technology.

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You know, there's some very
specific things.

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It's got to be Chrome.
It's got to be a Chrome browser

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or an Edge browser, which nobody
uses Edge, I don't think.

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Well, I think some people do.
Some people do maybe.

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Yeah, almost.
Quite easy, so no problem.

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Thanks.
Yeah, Yeah, no.

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And your sound is good and your
video is good.

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So we're ready to have a great
conversation.

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So I appreciate you coming in
and doing this and for.

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Inviting me.
Really excited.

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You know, I'm, I'm a geeky
technology guy.

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I, I would like to be more, I
guess informed than I am.

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So I'm not an engineer, I'm not
a very technical person, but I

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understand technology really
well and I like to talk about

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it.
So it's always nice to have

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someone who can talk tech.
And when I'm talking about tech,

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it's not lighting tech or, or
necessarily concert, you know,

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gear tech, it's something a
little different that we're

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gonna get into today.
So.

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Kind of.
I can meet you in the middle

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right there.
If it's too technical let me

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know, but I think you can meet
in the middle.

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Yeah, yeah, I think we'll be
fine.

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I'll keep you dumbed down, don't
worry.

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Perfect.
I'll make you talk at my level,

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which is like fifth grade, you
know?

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You might be surprised too, but
I get fine.

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So, you know, I like to really
get into before we, we talk

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about the stuff we really want
to talk about, I want to know a

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little bit about your
background.

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And, you know, you have a very
unique group of, of companies

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that you've worked for.
And I said it in the intro and

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I'll say it again that, you
know, the Minister of Justice

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for in Quebec and, and then
shortly after you were working

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for Cirque du Soleil.
So it's a, it's a very a wide

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range of, of companies that
you've worked with.

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Absolutely, yeah.
So how did you get started?

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Like it was it by accident or
did you actually go and train

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and go to school to become a
technical director?

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Well, a little bit of both
actually.

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So my first job as a teenager,
around 16 years old, when I was

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in a in a little suburb town
next to Montreal.

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It was a summer job, and I was
working as a stage technician

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for a little city, a town.
It's super small town.

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Yeah.
But anyway, I was doing like a

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kids festival and, you know,
summer theater and stuff like

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that.
Yeah.

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And I just realized that it was
fun just to be part of the show,

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even as A tag.
You know, it's like you're

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having a backside view back, you
know, backstage view.

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You're operating.
Yeah.

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And you're like, wow, that's.
That's pretty cool.

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I'm having fun when my first job
is great.

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Yeah.
And you know, I kept this job

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for several years and turns out
to be a perfect match with my

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scalarity.
And I was in in electronic

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engineering as a technician.
So that's a program here called

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technology of electronic
engineering.

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So basically this program is
made to to to basically form

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technician that are going to be
working with engineer.

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I see.
Sort of if I can put it that

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way.
So anyway, I was, I was doing my

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electronic engineering
technically.

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I mean, it's not a university
level.

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That's kind of a professional
school, if you want to put it

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that way.
Yeah, but when you were going to

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school, you weren't thinking,
I'm gonna take this technology

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engineering course so that I can
go be in the live events

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business.
Oh, not at all.

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I just thought that this live
event was a kind of a, a, a jump

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for me to understand a little
easier than most in the program

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that I was studying, right.
So I just use this parallel

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domain just to move forward.
And turns out, obviously enough

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that when I've got graduate,
when I graduate, I and my, you

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know, my school already was
over.

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I jump in as a first job
directly into show business and

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then done.
I was hooked.

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Yeah, of course.
Yeah.

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00:12:16,680 --> 00:12:19,960
I mean, it's, it's obviously
something that's quite magnetic

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and it pulls you in.
And I mean, for me, you know, I

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thought, OK, I'm going to stop
here for a few years.

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00:12:25,560 --> 00:12:29,480
And it ended up being so far
maybe 35 years for me, so.

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00:12:29,720 --> 00:12:32,520
Yeah, yeah.
And timing wise, I was super

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00:12:32,520 --> 00:12:35,280
lucky as well because if you
recall, I'm going to bring you

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00:12:35,280 --> 00:12:38,160
back to 2004, something like
that.

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00:12:38,320 --> 00:12:41,640
Yeah, First generation of
Granite May lighting console,

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first introduction of the first
network environment for show

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business industry.
You know, it was the kind of

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early days of everything, which
is modern and assume now, but

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back then there was a lot of
dimmer racks and a lot of the

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00:12:56,960 --> 00:13:00,760
lamps and stuff like that.
So I was just out of school and

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I knew all these shits already,
you know, I don't know if I can

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00:13:03,480 --> 00:13:04,560
say that.
Of course you can.

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00:13:04,880 --> 00:13:07,480
OK, sorry.
So I was kind of the the new

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00:13:07,480 --> 00:13:10,280
nerd in town, if I can put it
that way, you know, So I was

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00:13:10,280 --> 00:13:12,080
training and helping a lot of
people.

228
00:13:12,080 --> 00:13:16,800
And by doing so, I was learning
myself a lot about how it was

229
00:13:16,800 --> 00:13:21,920
done before, just how it how it
is done right now and where are

230
00:13:21,920 --> 00:13:24,160
we heading.
So I was a little bit ahead of

231
00:13:24,160 --> 00:13:28,000
the curve, but just because of
my scalarity, basically, you

232
00:13:28,000 --> 00:13:28,960
know what I'm saying?
Yeah.

233
00:13:28,960 --> 00:13:31,200
So I was kind of the right
timing here.

234
00:13:31,280 --> 00:13:34,080
But it's an, it's an interesting
point because I remember,

235
00:13:34,080 --> 00:13:35,520
because I'm a little older than
you.

236
00:13:36,160 --> 00:13:42,160
I remember when we went from
like very manual desks, you

237
00:13:42,160 --> 00:13:48,680
know, AVO desks and analog
desks, yeah, to hog two in the

238
00:13:48,680 --> 00:13:52,680
90s.
And when that happened, you saw

239
00:13:52,680 --> 00:13:58,640
a whole new generation of these
lighting programmers who started

240
00:13:58,640 --> 00:14:01,720
to enter the business.
And in the past, they had either

241
00:14:01,720 --> 00:14:08,040
been like nightclub VJS or DJs
or light jockeys in nightclubs

242
00:14:08,040 --> 00:14:11,480
or whatever.
And or they were just, you know,

243
00:14:12,600 --> 00:14:15,320
you know, EDM musicians or
whatever they were, but they

244
00:14:15,320 --> 00:14:17,960
were technology people more than
they were lighting people in

245
00:14:17,960 --> 00:14:21,160
many cases.
Well, and console turns out to

246
00:14:21,160 --> 00:14:23,920
be computers.
Of course, but it created this

247
00:14:23,920 --> 00:14:28,440
whole new generation and this
whole new group of people.

248
00:14:28,840 --> 00:14:32,120
And it also brought up how much
they were able to be paid

249
00:14:32,120 --> 00:14:35,480
because now instead of, you
know, a regular lighting

250
00:14:35,480 --> 00:14:38,240
programmer who was just
programming cues on a very

251
00:14:38,240 --> 00:14:42,840
simple analog console, now they
were actually really getting

252
00:14:42,840 --> 00:14:47,520
into coding on a on a hog too.
And suddenly these guys were

253
00:14:47,520 --> 00:14:50,880
getting, you know, between 2:50
and $500 a day, which today

254
00:14:50,880 --> 00:14:53,400
doesn't sound like a lot of
money, but back then it was

255
00:14:53,400 --> 00:14:56,680
like, whoa, you know, I can make
that much just programming this

256
00:14:56,680 --> 00:15:00,520
little digital console.
And so then it took a jump even

257
00:15:00,520 --> 00:15:03,200
further like you said when it
got into networking and stuff

258
00:15:03,200 --> 00:15:05,800
through the MA and other
consoles.

259
00:15:06,080 --> 00:15:11,120
So, yeah, very, very, it's an
interesting point because I

260
00:15:11,120 --> 00:15:13,920
think if you look at the
lighting programmer and operator

261
00:15:13,920 --> 00:15:19,440
today compared to 30-40 years
ago, very, very different

262
00:15:19,440 --> 00:15:22,520
looking person from a skill set
and and a knowledge set.

263
00:15:23,000 --> 00:15:27,040
Yeah, and we've seen the day of
the new effect generator for

264
00:15:27,040 --> 00:15:28,640
lighting fixtures and stuff like
that.

265
00:15:28,640 --> 00:15:32,360
So before there was no need,
there was not that much moving

266
00:15:32,360 --> 00:15:33,720
lights.
Now you're looking to, I don't

267
00:15:34,200 --> 00:15:38,320
know, ATV show like a Got Talent
OR whatever.

268
00:15:38,320 --> 00:15:41,080
And can you can you count how
many moving lights there is?

269
00:15:41,280 --> 00:15:44,640
So, you know, and now you can
select them all and fit an

270
00:15:44,640 --> 00:15:48,520
effect engine and there you go.
So this is kind of an evolution.

271
00:15:48,520 --> 00:15:54,320
Well, we had we had Ola Melzig
on, on the on the podcast and

272
00:15:54,320 --> 00:15:57,760
you know, he's the technical
director for the Song Contest,

273
00:15:58,080 --> 00:16:04,880
OK in, in Europe and Eurovision.
And I can't remember exactly how

274
00:16:04,880 --> 00:16:08,800
many consoles he had, but it was
the largest number of MA

275
00:16:08,800 --> 00:16:11,640
consoles ever networked
together, OK.

276
00:16:11,760 --> 00:16:16,880
And the number of operators and
and how technical that got from

277
00:16:16,880 --> 00:16:19,800
just a networking standpoint is
unbelievable.

278
00:16:20,040 --> 00:16:22,200
So you're right.
I mean, it's crazy the level

279
00:16:22,200 --> 00:16:24,520
we're taking this stuff to now.
Yeah.

280
00:16:24,520 --> 00:16:27,480
So I turned out to be a little
lucky on the timing here when I

281
00:16:27,480 --> 00:16:29,560
came into the industry.
So that's that's basically

282
00:16:29,560 --> 00:16:30,960
where.
Yeah, that's perfect.

283
00:16:30,960 --> 00:16:32,560
I entered the domain basically.
Yeah.

284
00:16:33,160 --> 00:16:37,000
And so you know, as far as your
resume anyways, your your first

285
00:16:37,000 --> 00:16:42,640
job was as a an assistant
technical director in what

286
00:16:42,640 --> 00:16:46,360
appears to be an equipment
company, not a not a show.

287
00:16:46,880 --> 00:16:48,800
Yeah, exactly.
I was working as a bench

288
00:16:48,800 --> 00:16:51,880
technician, as a technical
director assistant.

289
00:16:52,200 --> 00:16:56,120
I was also helping for tours, so
whenever somebody was having a

290
00:16:56,120 --> 00:16:58,680
problem elsewhere on the planet
on the tour, they were calling

291
00:16:58,680 --> 00:17:01,360
me over to try to trouble
troubleshoot remotely and stuff.

292
00:17:01,440 --> 00:17:04,240
Like that?
So there was no Teamviewer or

293
00:17:04,240 --> 00:17:07,160
Google Chrome remote desktop
back then, obviously.

294
00:17:07,160 --> 00:17:08,960
So it was like on the call, on
the phone.

295
00:17:10,280 --> 00:17:11,560
Trying to figure out what was.
Broken.

296
00:17:11,560 --> 00:17:15,079
Well, yeah, it was kind of a
really cool moment of my life,

297
00:17:15,079 --> 00:17:20,680
those kind of four years, I'll
say just up to 2008 most likely.

298
00:17:21,400 --> 00:17:26,480
I was kind of a, let me let me
say like a super tech without

299
00:17:26,480 --> 00:17:29,120
pretending nothing at all, just
because I was having this

300
00:17:29,120 --> 00:17:33,280
scolarity and skills to the
knowledge that that's that's all

301
00:17:33,280 --> 00:17:35,360
I'm saying.
So I was like having a lot of

302
00:17:35,360 --> 00:17:37,520
friends that were calling me a
lot from everywhere on the

303
00:17:37,520 --> 00:17:39,480
planet.
I do have this fixture, this

304
00:17:39,480 --> 00:17:40,840
problem.
Can you help me out?

305
00:17:40,840 --> 00:17:42,680
And yeah, so I learned.
Really.

306
00:17:42,680 --> 00:17:44,840
Quickly, you were a proper
engineer.

307
00:17:45,000 --> 00:17:47,320
You know, there's not very many
people who come into our

308
00:17:47,320 --> 00:17:49,160
business with that kind of
training.

309
00:17:49,440 --> 00:17:50,600
You know, usually it's.
Either.

310
00:17:51,160 --> 00:17:54,520
Yeah, usually it's either
theatrical training, if at best,

311
00:17:54,520 --> 00:17:57,360
you know, like a theatrical
lighting degree or something,

312
00:17:57,720 --> 00:18:01,960
or, or it's just, you know, they
were in a band and they ended up

313
00:18:02,440 --> 00:18:05,320
moving into lights and figuring
it out on their own.

314
00:18:06,000 --> 00:18:09,240
Is is that's that's the most
common experience.

315
00:18:09,240 --> 00:18:11,720
So someone coming in with an
engineering degree of some sort

316
00:18:12,000 --> 00:18:16,120
is is a big deal.
And yeah, so it sounds like it

317
00:18:16,120 --> 00:18:19,880
worked out really well for you.
So how'd you get this gig with

318
00:18:19,880 --> 00:18:23,600
the Minister of Justice?
And why do they and why do they

319
00:18:23,600 --> 00:18:28,320
need you?
Well, The thing is, from 2008 to

320
00:18:28,320 --> 00:18:32,360
2011 I was on a worldwide tour
with a dancing company as a

321
00:18:32,360 --> 00:18:34,160
technician.
Of course, I was a dancing

322
00:18:34,160 --> 00:18:39,360
company, so I was younger and I
was not having children.

323
00:18:39,560 --> 00:18:41,520
I was renting an apartment and
stuff like that.

324
00:18:41,520 --> 00:18:44,520
So I said, OK, now is the right
time to move and go on tour.

325
00:18:44,680 --> 00:18:47,840
Yeah, when I came back, it's
like if I was a ghost in my own

326
00:18:47,840 --> 00:18:49,880
town.
Basically nobody has seen me for

327
00:18:49,880 --> 00:18:51,880
four years or something like
that, you know?

328
00:18:52,320 --> 00:18:56,000
So I jumped from a gig to
another gig to another gig, and

329
00:18:56,000 --> 00:18:59,840
I was like always, always having
to prove myself to this new

330
00:18:59,840 --> 00:19:01,960
team.
Then switch the next venue and

331
00:19:01,960 --> 00:19:05,760
prove yourself to the new team.
Now you're head of the crew for

332
00:19:05,760 --> 00:19:09,120
the lighting department, and you
have no authority because these

333
00:19:09,120 --> 00:19:12,520
guys are from a union.
They know better than you are.

334
00:19:12,520 --> 00:19:17,000
And I was like, OK, I'm tired of
always proving, yeah, that I can

335
00:19:17,000 --> 00:19:18,840
do the job First thing.
Yeah.

336
00:19:18,960 --> 00:19:23,280
Second thing, I was having a lot
of proud into the result.

337
00:19:23,400 --> 00:19:28,320
So basically I was working hard
and I was perfectionist in my

338
00:19:28,320 --> 00:19:31,640
way of thinking.
So in the meantime, I was tired

339
00:19:31,640 --> 00:19:34,400
of loading out.
The show was like perfect.

340
00:19:34,520 --> 00:19:36,480
Everybody was pleased.
OK, done.

341
00:19:36,520 --> 00:19:37,960
Take it out.
Put it in the truck.

342
00:19:37,960 --> 00:19:40,680
You're like, come on.
You know, all this work to take

343
00:19:40,680 --> 00:19:44,400
it out.
So I just had this kind of brain

344
00:19:44,400 --> 00:19:49,920
fart basically when I said, OK,
what do I, what can I do next?

345
00:19:49,920 --> 00:19:51,400
What, what would be the next
step?

346
00:19:51,400 --> 00:19:54,560
And I said, hey, how about try
to do it like for permanent

347
00:19:54,560 --> 00:19:57,880
installation?
Because audio visual industry

348
00:19:57,880 --> 00:20:01,320
for integration and audio visual
industry for show business.

349
00:20:01,880 --> 00:20:04,040
It's cardboard boxes versus
world cases.

350
00:20:04,440 --> 00:20:09,280
This is the same gear, but you
label all the cables nicely.

351
00:20:09,600 --> 00:20:12,520
You plan everything perfectly.
When the truck load out, this is

352
00:20:12,520 --> 00:20:14,280
all cardboard boxes and stuff
like that.

353
00:20:14,280 --> 00:20:17,360
But pretty much this is the same
gear, same technology.

354
00:20:18,440 --> 00:20:20,840
So I said, hey, I'm going to
try.

355
00:20:21,400 --> 00:20:24,960
I was too busy with those gigs
and show business stuff.

356
00:20:25,000 --> 00:20:28,160
I just said I'm going to try to,
you know, jump into this Quebec

357
00:20:28,160 --> 00:20:33,360
province employment program and
see what turns out, you know, so

358
00:20:33,360 --> 00:20:38,320
with my road map that my
sclerity and my, I had to come

359
00:20:38,320 --> 00:20:40,480
an exam for skills and stuff
like that.

360
00:20:41,320 --> 00:20:44,160
They just called me back like an
hour after or something, you

361
00:20:44,160 --> 00:20:47,280
know, really, really quickly.
And I'll say a week after and

362
00:20:47,720 --> 00:20:49,120
they just said, hey, we'd like
to try it.

363
00:20:49,320 --> 00:20:50,840
Said sure, why not, We'll be
different.

364
00:20:51,600 --> 00:20:56,240
So it turns out that I was
designing AV automation for

365
00:20:56,800 --> 00:20:59,880
courthouses and courtroom.
That was really.

366
00:20:59,880 --> 00:21:01,160
Cool.
Interesting.

367
00:21:01,160 --> 00:21:04,960
But at the end of the day, this
is microphones, television

368
00:21:04,960 --> 00:21:08,280
screen racks to the the wall
speaker boxes.

369
00:21:08,400 --> 00:21:11,040
Yeah, video conferencing system.
So basically it's all the same

370
00:21:11,040 --> 00:21:13,520
thing.
Yeah, but I was working.

371
00:21:13,520 --> 00:21:14,640
With but it's for the
government.

372
00:21:15,280 --> 00:21:19,480
It is, but I was working with
the architects, electrical crew,

373
00:21:19,480 --> 00:21:21,040
cabling company, stuff like
that.

374
00:21:21,080 --> 00:21:26,040
And everything was going into a
room that was AC, AC

375
00:21:26,040 --> 00:21:28,760
conditioning, like a super
chromatized room, ventilation

376
00:21:28,760 --> 00:21:30,440
stuff.
And I was like, wow, that's so

377
00:21:30,480 --> 00:21:31,680
clean.
That's so neat.

378
00:21:31,880 --> 00:21:34,040
It can take my time.
I can, you know, so I really

379
00:21:34,040 --> 00:21:40,240
like this part of my life, but
it was like governmental job.

380
00:21:40,240 --> 00:21:43,680
So you know, the salary was not
super exciting.

381
00:21:43,880 --> 00:21:47,280
And nobody aspires to work for
the government necessarily.

382
00:21:47,840 --> 00:21:52,600
Not really, but it gives me this
kind of knowledge backpack that

383
00:21:52,600 --> 00:21:54,880
it was lacking.
Yeah, I thought I knew.

384
00:21:55,080 --> 00:21:56,960
Yeah.
But those challenges into the

385
00:21:56,960 --> 00:21:58,680
integration are totally
different.

386
00:21:59,200 --> 00:22:00,840
Yeah, yeah.
You know.

387
00:22:01,240 --> 00:22:03,200
I get it, yeah.
Yeah, so.

388
00:22:03,560 --> 00:22:06,080
So, you know, let me ask you
though, I cause I've always been

389
00:22:06,080 --> 00:22:08,480
curious.
So on a job like that, like when

390
00:22:08,480 --> 00:22:13,560
you're putting out a, an RFQ or
whatever it is, are they paying

391
00:22:13,560 --> 00:22:15,960
twice as much money because it's
the government?

392
00:22:16,040 --> 00:22:18,960
Like are they charged more money
automatically because it's the

393
00:22:18,960 --> 00:22:22,240
government?
Sometimes, yes, but it's

394
00:22:22,280 --> 00:22:25,160
obvious.
But we, we in Quebec province,

395
00:22:25,160 --> 00:22:27,560
we have regulations where you
need to have at least three

396
00:22:27,560 --> 00:22:31,160
quote quotes.
So one of the three is always

397
00:22:31,160 --> 00:22:34,240
discarded right away, either too
low, either too high, either you

398
00:22:34,240 --> 00:22:35,640
know.
Yeah, yeah.

399
00:22:35,960 --> 00:22:40,560
And then you choose.
So I'll say yes and no here.

400
00:22:41,400 --> 00:22:44,480
Not really.
But The thing is the government

401
00:22:44,480 --> 00:22:48,440
can specify super high and
product because they want to

402
00:22:48,440 --> 00:22:51,040
have reliability.
When you're having the judge

403
00:22:51,280 --> 00:22:54,440
that is seating right now, it's
not the time for the DSP to.

404
00:22:55,280 --> 00:22:58,760
Well, you're right.
But the other thing is because I

405
00:22:58,760 --> 00:23:01,760
think there's private companies
that have the same desire, the

406
00:23:01,760 --> 00:23:05,960
same want the government, you've
got a bunch of bureaucrats who

407
00:23:05,960 --> 00:23:07,360
are spending someone else's
money.

408
00:23:07,760 --> 00:23:10,320
You know they're spending
taxpayer money, so they don't

409
00:23:10,320 --> 00:23:13,440
care.
Well, as an example here, all

410
00:23:13,440 --> 00:23:17,480
those in Quebec province, all of
those court session are public.

411
00:23:17,480 --> 00:23:23,680
You can assist if you want to.
Yeah, and they have to be able

412
00:23:23,680 --> 00:23:30,040
to offer this court to only
physically attending person.

413
00:23:30,160 --> 00:23:33,160
They are not allowed to share it
onto the Internet, the cloud or

414
00:23:33,160 --> 00:23:36,000
whatever it is.
They want to assist, just move

415
00:23:36,160 --> 00:23:39,640
and come in.
But sometimes the translator or

416
00:23:39,640 --> 00:23:45,240
the, I don't know, maybe the the
testimony is coming from a jail,

417
00:23:45,240 --> 00:23:48,440
another courthouse is elsewhere,
another country and stuff like

418
00:23:48,440 --> 00:23:50,520
that.
So they needed to have the Cisco

419
00:23:50,520 --> 00:23:54,760
codec system.
So this is something funny

420
00:23:54,760 --> 00:23:59,080
because you you're have by law
to use these guys because it's

421
00:23:59,080 --> 00:24:01,440
encrypted both ways.
Yeah, I see.

422
00:24:01,600 --> 00:24:03,720
Yeah, so.
Now they're for all the products

423
00:24:03,720 --> 00:24:08,640
you're using with this
technology has to be matching.

424
00:24:09,400 --> 00:24:12,000
Whereas now you can probably get
the same thing out of like a

425
00:24:12,000 --> 00:24:15,680
free messenger, you know, like
WhatsApp or something is is

426
00:24:15,680 --> 00:24:17,600
encrypted both directions for
example.

427
00:24:17,600 --> 00:24:19,960
Well, these days they're allowed
to use teams.

428
00:24:19,960 --> 00:24:21,320
They were not back then.
Right.

429
00:24:21,360 --> 00:24:23,960
Yeah.
Yeah, but you know, this is only

430
00:24:23,960 --> 00:24:28,040
the, I don't know what's the
name of the, I'm sorry to to say

431
00:24:28,040 --> 00:24:29,880
it like that, but the lady in
front of the judge.

432
00:24:31,160 --> 00:24:34,120
The lady in front of the judge.
Just the kind of secretary of

433
00:24:34,120 --> 00:24:37,240
the court while it's it's.
Yeah, the the clerk.

434
00:24:37,640 --> 00:24:39,280
Yeah, the clerk, Clerk of the.
Court.

435
00:24:39,280 --> 00:24:41,400
Yeah, I think it's the clerk.
Yeah, she was the one with the

436
00:24:41,400 --> 00:24:45,200
Chris Truong screen.
Oh, really?

437
00:24:45,680 --> 00:24:46,640
Yeah.
So that's.

438
00:24:46,680 --> 00:24:49,680
Interesting.
So while the court session is

439
00:24:49,680 --> 00:24:53,400
ongoing, she was handling the AV
side of it for the.

440
00:24:53,400 --> 00:24:54,680
Recording.
That's crazy.

441
00:24:55,120 --> 00:24:59,240
For the audio translation and it
has to be programmed in a way

442
00:24:59,240 --> 00:25:01,280
where it's simple enough for.
Of course.

443
00:25:01,280 --> 00:25:03,560
Yeah, to do.
Her job and activate the audio

444
00:25:03,560 --> 00:25:05,720
room.
So that's where the challenge

445
00:25:05,720 --> 00:25:06,960
was.
Yeah, well.

446
00:25:07,280 --> 00:25:10,600
Making complicated things isn't
that hard.

447
00:25:10,920 --> 00:25:14,160
Making complicated things easy
is where it gets hard.

448
00:25:14,960 --> 00:25:18,720
Bingo, That's the hard part.
It's the user interface side of

449
00:25:18,720 --> 00:25:20,840
it that gets very complicated.
That's where.

450
00:25:20,840 --> 00:25:23,720
It's used this sentence later on
today as well.

451
00:25:23,720 --> 00:25:25,760
Oh hell yeah, you'll see.
You'll trust me.

452
00:25:25,760 --> 00:25:30,200
I, I, I deal with it every day
in my own company because we're

453
00:25:30,200 --> 00:25:34,600
building technology every day in
my own company to make the user

454
00:25:34,600 --> 00:25:38,600
experience better.
And it's really easy for people

455
00:25:38,600 --> 00:25:42,480
to get out of control and to
over engineer and overcomplicate

456
00:25:42,480 --> 00:25:46,280
things And but you have to, if
you're going to do that, you

457
00:25:46,280 --> 00:25:49,880
then have to create an interface
to take it back to the user in a

458
00:25:49,880 --> 00:25:52,400
very, very simple,
understandable way.

459
00:25:52,560 --> 00:25:54,240
Otherwise you're causing
yourself help.

460
00:25:55,200 --> 00:25:57,920
It's a version of help for sure.
Now that's.

461
00:25:57,920 --> 00:26:00,640
And you know, one-on-one,
everybody can be smart.

462
00:26:00,640 --> 00:26:03,240
If you take the time and you
want to learn, you're going to

463
00:26:03,240 --> 00:26:06,480
be smart.
But in a crowd, in an emergency,

464
00:26:06,480 --> 00:26:09,600
in a situation where we're only
for two hours, everybody is

465
00:26:09,600 --> 00:26:11,000
dumb.
You know, it's like you're

466
00:26:11,000 --> 00:26:11,760
right.
Just making sense.

467
00:26:11,760 --> 00:26:14,280
No, and that's our user base.
I'm not saying our user base is

468
00:26:14,280 --> 00:26:16,520
dumb.
What I'm saying is that range is

469
00:26:16,520 --> 00:26:18,960
our user base for, for my
company gear source.

470
00:26:19,280 --> 00:26:22,160
You know, we have guys like you
who will come on our site and

471
00:26:22,160 --> 00:26:24,720
they know what they're doing.
They know exactly what buttons

472
00:26:24,720 --> 00:26:27,320
are going to do.
And they they're not nervous by

473
00:26:27,320 --> 00:26:29,120
the technology that's in front
of them.

474
00:26:29,440 --> 00:26:33,720
But then we might have a pastor
from a church in some small town

475
00:26:33,720 --> 00:26:36,200
who's buying new video projector
for his church.

476
00:26:36,880 --> 00:26:39,880
And this is a very different
client, and we need to be able

477
00:26:39,880 --> 00:26:46,240
to serve both of those equally.
So I've always said making

478
00:26:46,240 --> 00:26:49,920
complicated things is easy.
Making complicated things easy

479
00:26:50,000 --> 00:26:53,840
is really hard and you know it.
It's very true.

480
00:26:53,880 --> 00:26:56,400
It's very, very true.
So I mean.

481
00:26:56,400 --> 00:26:58,200
Not then after.
Really cool.

482
00:26:58,360 --> 00:27:00,200
Really cool experience though, I
mean.

483
00:27:00,200 --> 00:27:01,200
It is.
It is, yeah.

484
00:27:01,480 --> 00:27:03,200
Very cool.
Experience three years, three

485
00:27:03,200 --> 00:27:06,800
years I quit and then I have.
I could see it getting boring.

486
00:27:07,120 --> 00:27:08,640
Yeah, I could see it getting
very boring.

487
00:27:09,000 --> 00:27:12,600
When you are out from the show
business industry, the the the

488
00:27:12,640 --> 00:27:15,800
business governmental job is too
slow.

489
00:27:16,080 --> 00:27:19,360
Yeah, Yeah.
Well, and it's just it's more of

490
00:27:19,360 --> 00:27:20,960
the same.
It's more of the same.

491
00:27:20,960 --> 00:27:23,600
It's more of the same.
You know, it gets boring even

492
00:27:23,600 --> 00:27:26,160
if, you know, your first day was
really exciting because you were

493
00:27:26,160 --> 00:27:28,840
putting in these courtroom
systems that, like you said,

494
00:27:28,840 --> 00:27:30,520
same gear but different
challenges.

495
00:27:30,760 --> 00:27:33,960
Yeah.
And but after a while, it's the

496
00:27:33,960 --> 00:27:37,120
same courtrooms, you know, OK,
this one square instead of

497
00:27:37,120 --> 00:27:39,680
rectangular.
Oh, let's change the system, you

498
00:27:39,680 --> 00:27:41,760
know.
But other than that, like, is it

499
00:27:41,760 --> 00:27:43,640
4 speakers?
Is it 3 speakers?

500
00:27:43,640 --> 00:27:46,040
Is it, you know, two cameras, 1
camera?

501
00:27:46,480 --> 00:27:49,840
Like, funny enough, I I felt
like it was on tour because I

502
00:27:49,840 --> 00:27:52,560
was in charge of the 34
courthouses.

503
00:27:52,600 --> 00:27:54,440
Oh Jesus, it was always on the
road.

504
00:27:54,560 --> 00:27:56,720
Wow.
With my team, I mean, not

505
00:27:56,720 --> 00:27:59,680
myself, but the team, we were
responsible for these.

506
00:27:59,680 --> 00:28:02,440
That's wow.
So you're just out from a

507
00:28:02,560 --> 00:28:05,240
worldwide tour and you go back
on tour locally.

508
00:28:05,240 --> 00:28:06,480
It's like, OK, come on, I'm
tired.

509
00:28:06,800 --> 00:28:09,240
But you're, you know, I hate to
downplay it, but you're a

510
00:28:09,240 --> 00:28:12,320
glorified IT guy basically right
at that point.

511
00:28:12,320 --> 00:28:15,760
Like, well, with a technically
technical level.

512
00:28:15,920 --> 00:28:19,720
Of course, very technical IT,
yeah, yeah, I mean, I know some

513
00:28:19,720 --> 00:28:23,920
really smart IT guys by the way.
So you know that that like

514
00:28:24,040 --> 00:28:30,000
create wireless for race tracks
for an A Formula One race or

515
00:28:30,000 --> 00:28:32,680
things like that, You know, I
mean, this is an IT guy with a

516
00:28:32,680 --> 00:28:37,440
very specific set of knowledge
that not a lot of people can do.

517
00:28:38,400 --> 00:28:41,960
Well, they will be engineering
and they will be technically

518
00:28:41,960 --> 00:28:43,800
installing all this, if I may
be.

519
00:28:43,800 --> 00:28:48,240
Yes, yes, exactly.
And I think around that time,

520
00:28:48,240 --> 00:28:50,760
like when you left there is when
you started your company, right?

521
00:28:51,400 --> 00:28:52,400
It is.
Yeah, yeah, yeah.

522
00:28:52,960 --> 00:28:56,880
So what created that?
Just I think it's time.

523
00:28:56,880 --> 00:29:00,240
Or was there a specific?
I got bored too.

524
00:29:00,440 --> 00:29:04,160
I mean, I had big projects as a
technical director later on with

525
00:29:04,160 --> 00:29:06,120
certain Soleil Moment Factory
and stuff like that.

526
00:29:06,200 --> 00:29:08,480
Yeah.
You know, all these companies

527
00:29:08,720 --> 00:29:13,720
are having unity where they are
trying to get the wow effect.

528
00:29:14,320 --> 00:29:16,880
What's going to be next?
Yeah, the client and the

529
00:29:16,880 --> 00:29:21,040
spectators are more and more
hard to impress nowadays.

530
00:29:21,240 --> 00:29:23,560
Yeah.
So what's next?

531
00:29:23,560 --> 00:29:25,880
What's the brightest idea that
no one had?

532
00:29:25,880 --> 00:29:28,520
And so and, you know, as a
technical director, I was facing

533
00:29:28,520 --> 00:29:34,120
the challenge to find out how to
realize those new ideas, how to

534
00:29:34,120 --> 00:29:35,840
method realize it.
Yeah.

535
00:29:35,840 --> 00:29:40,520
So it was not an off the shelf
interactivity product.

536
00:29:40,880 --> 00:29:45,040
So how do we make it happen?
And in Montreal I was struggling

537
00:29:45,040 --> 00:29:50,680
a lot to find a company that can
build electronic component and

538
00:29:50,680 --> 00:29:53,840
or technology and or specific
effect and.

539
00:29:54,440 --> 00:29:56,760
Interesting.
So you became a specialist in

540
00:29:56,760 --> 00:29:59,120
that field?
Basically yes.

541
00:29:59,120 --> 00:30:04,480
So I designed electronic, custom
electronic products,

542
00:30:04,480 --> 00:30:09,600
interactivity, the core
integration, motorization,

543
00:30:10,040 --> 00:30:12,120
network automation, stuff like
that.

544
00:30:12,240 --> 00:30:15,800
So like Cirque du Soleil,
somebody there comes to you and

545
00:30:15,800 --> 00:30:21,480
says, Sebastian, we're looking
to do this new gag and here's

546
00:30:21,480 --> 00:30:23,480
what we need.
Is this something you can do?

547
00:30:23,520 --> 00:30:27,160
And yes, you say yes.
And then you go and design this

548
00:30:27,160 --> 00:30:30,720
product and hand it to them and.
You know, these big companies

549
00:30:30,720 --> 00:30:35,320
such as Moment Factory or at
Tate think, well, whatever.

550
00:30:35,320 --> 00:30:37,760
Yeah.
Usually they have their own

551
00:30:37,760 --> 00:30:40,120
internal staff that are fully
capable of doing it.

552
00:30:40,400 --> 00:30:41,880
Yeah.
But sometimes they are

553
00:30:41,920 --> 00:30:44,280
outsourcing toward my company.
Yeah.

554
00:30:44,800 --> 00:30:50,080
We're not competing.
We're more or less helping each

555
00:30:50,080 --> 00:30:52,520
other in sort of a way.
Whenever you need help, I'm

556
00:30:52,520 --> 00:30:55,120
here.
Whenever they don't, they can do

557
00:30:55,120 --> 00:30:59,240
it on their own, but they are
encouraging this industry where

558
00:30:59,400 --> 00:31:02,000
creating all the things,
something unique.

559
00:31:02,720 --> 00:31:05,240
It's fun.
And when you present something

560
00:31:05,240 --> 00:31:08,160
to the public that they never
saw, everybody's like, wow, can

561
00:31:08,160 --> 00:31:11,480
you recall the first light show
with drones?

562
00:31:13,680 --> 00:31:16,440
The first. 1.
Yeah, well, exactly.

563
00:31:16,440 --> 00:31:19,160
So like everybody was looking
up, so wow, we never saw that.

564
00:31:19,160 --> 00:31:21,840
So that's the wow.
You know, yeah.

565
00:31:21,960 --> 00:31:24,080
Celine was.
Celine the first one, because

566
00:31:24,080 --> 00:31:27,040
that's the first one I remember.
I don't, I don't remember

567
00:31:27,040 --> 00:31:28,600
either.
I was just, I was just

568
00:31:28,600 --> 00:31:32,200
mentioning that the first drone
light show was a premiere,

569
00:31:32,280 --> 00:31:35,040
basically, yeah.
So that was a new thing.

570
00:31:35,040 --> 00:31:37,520
So what is the new flavor now?
Right.

571
00:31:38,080 --> 00:31:43,760
Well, in our industry, I think
more so than most that I can

572
00:31:43,760 --> 00:31:46,080
think of is always breaking
things.

573
00:31:46,080 --> 00:31:48,920
Like I know this is the
traditional way of doing it, but

574
00:31:48,920 --> 00:31:50,920
we want to do this for the wow
effect.

575
00:31:50,920 --> 00:31:54,600
Again, like you said, of course.
And so our industry is always

576
00:31:54,600 --> 00:31:57,080
coming up with things like that.
And Tate, you know, you just

577
00:31:57,080 --> 00:32:00,160
mentioned they're a very special
company because they take it to

578
00:32:00,160 --> 00:32:03,480
extremes with, you know, big
motorized systems that move

579
00:32:03,480 --> 00:32:06,120
things around the building or
the stadium or whatever.

580
00:32:07,120 --> 00:32:10,720
And it all starts with someone's
crazy idea, you know, and I had

581
00:32:11,280 --> 00:32:13,560
I had Dan Brown.
I, I don't know if you know who

582
00:32:13,560 --> 00:32:17,080
he is, but he, he was for years,
he was the production manager

583
00:32:17,080 --> 00:32:21,160
for Metallica and now I think
his title is like creative

584
00:32:21,600 --> 00:32:26,400
director or something like that.
But OK, so you know, the band

585
00:32:26,440 --> 00:32:29,320
and him, they all decide, OK,
we're going to do a stadium

586
00:32:29,320 --> 00:32:33,920
tour, but we want to do it in
the round and a stadium tour in

587
00:32:33,920 --> 00:32:38,360
the round has never been done.
So how do we do an in the round

588
00:32:38,360 --> 00:32:40,480
stadium tour?
Because obviously, you know, you

589
00:32:40,480 --> 00:32:42,920
don't have a grid above you.
There's nothing to hang lights

590
00:32:42,920 --> 00:32:45,640
or sound or anything from What
are we going to do?

591
00:32:46,160 --> 00:32:49,360
And so he came up with this idea
of these towers.

592
00:32:49,360 --> 00:32:51,640
And I don't know if you've seen
any pictures or anything.

593
00:32:51,640 --> 00:32:55,040
I'm actually going to I'm going
to Edmonton this week tomorrow

594
00:32:55,040 --> 00:32:59,280
to see the show.
But, you know, they came up with

595
00:32:59,280 --> 00:33:02,240
these towers and went to Tate
and said, OK, we've got this

596
00:33:02,240 --> 00:33:06,360
crazy idea, you know, and Tate
has such an incredible team for

597
00:33:06,360 --> 00:33:09,000
going, Yep, we can do that.
And they figure it out and they

598
00:33:09,000 --> 00:33:11,840
build these things and off they
go, you know, and there's

599
00:33:11,840 --> 00:33:14,200
they're, they go in and out
easy.

600
00:33:14,240 --> 00:33:17,720
They're safe.
You know, they're, they're, they

601
00:33:17,720 --> 00:33:20,080
do what they're supposed to do
safely.

602
00:33:20,080 --> 00:33:22,320
What do I like about this show
business industry?

603
00:33:22,320 --> 00:33:24,520
We can be as crazy as the idea
is.

604
00:33:25,200 --> 00:33:27,280
Somebody finds a way to do it
safely.

605
00:33:27,640 --> 00:33:28,240
Safely.
Yeah.

606
00:33:28,240 --> 00:33:30,680
And and you know, you're not
going to kill any audience

607
00:33:30,680 --> 00:33:32,480
members and you're not going to
kill your crew.

608
00:33:32,560 --> 00:33:34,080
Have to put it in and out every
day.

609
00:33:34,600 --> 00:33:37,400
So no, I love that stuff.
So yeah.

610
00:33:37,680 --> 00:33:40,160
First of all, IC events.
What's the IC mean?

611
00:33:41,600 --> 00:33:45,400
Well, add several things.
First of all, it sounds like I

612
00:33:45,400 --> 00:33:47,440
see like.
French.

613
00:33:47,480 --> 00:33:50,400
It's called so it just sounds
like I see.

614
00:33:50,520 --> 00:33:51,920
I see events.
Yeah, I get it.

615
00:33:52,120 --> 00:33:56,960
That's kind of a wink to
integrated circuits with a chip,

616
00:33:58,760 --> 00:34:05,760
the invisible that is concrete.
OK, there's a funny way to

617
00:34:06,000 --> 00:34:07,000
juggle around.
Yeah.

618
00:34:07,000 --> 00:34:10,120
Or innovation and creativity.
There's, I don't know this.

619
00:34:10,440 --> 00:34:11,159
I'm not really.
It sounds.

620
00:34:11,159 --> 00:34:13,960
Like maybe you drink a lot.
Sometimes.

621
00:34:13,960 --> 00:34:15,320
Sometimes.
Just joking.

622
00:34:15,880 --> 00:34:17,679
No, I mean.
It's very creative.

623
00:34:17,679 --> 00:34:20,880
It's very well even just I see
events is I, I didn't get it

624
00:34:20,880 --> 00:34:22,719
right away.
But of course, as soon as you

625
00:34:22,760 --> 00:34:24,920
say it, I'm like, duh, that
makes so much sense.

626
00:34:25,520 --> 00:34:30,360
Well, I couldn't make up my mind
on on what words to be used.

627
00:34:30,360 --> 00:34:32,800
So yeah, I see, I see.
Just like yeah, yeah, no, it's

628
00:34:32,800 --> 00:34:36,120
good.
So, but I see events is not like

629
00:34:36,280 --> 00:34:39,000
it's not a rental company, it's
not a lighting company, it's not

630
00:34:39,000 --> 00:34:40,719
a sound company necessarily,
right?

631
00:34:40,960 --> 00:34:44,239
No, we're, I mean all of the
above, if I may put it that way,

632
00:34:44,239 --> 00:34:48,800
because we are a company that is
designing and creating custom

633
00:34:48,800 --> 00:34:53,239
electronic product for show
business, industry museum.

634
00:34:53,400 --> 00:34:57,360
So we're doing temporary,
permanent, we're doing

635
00:34:57,360 --> 00:35:00,520
international, local and stuff
like that, but usually we're

636
00:35:00,520 --> 00:35:03,880
doing custom stuff.
It's an excellent, it's an

637
00:35:03,880 --> 00:35:07,360
excellent idea.
And obviously there's a big

638
00:35:07,360 --> 00:35:09,240
need.
And I'm sure, you know, City

639
00:35:09,240 --> 00:35:11,000
Theatrical out of New York, of
course.

640
00:35:11,040 --> 00:35:13,440
Yeah.
So City Theatrical did that for

641
00:35:13,720 --> 00:35:17,680
God knows how long in in the
theater business primarily.

642
00:35:17,680 --> 00:35:21,280
But you know, like when, for
example, color kinetics came out

643
00:35:21,280 --> 00:35:24,520
with the color blast, suddenly
people said, but we need barn

644
00:35:24,520 --> 00:35:27,600
doors, we need snoots, we need
all these things, we need an

645
00:35:27,640 --> 00:35:28,600
air.
Supplies we.

646
00:35:29,000 --> 00:35:31,880
Need power, special touring
power supplies and things.

647
00:35:32,480 --> 00:35:37,160
And so, you know, I think it's
similar to Apple makes the

648
00:35:37,160 --> 00:35:41,040
iPhone and now you've got all
these app developers who make

649
00:35:41,040 --> 00:35:43,040
the iPhone into something really
cool.

650
00:35:43,480 --> 00:35:48,080
And so somebody could make a
product and you find solutions

651
00:35:48,080 --> 00:35:49,520
to make that product even
better.

652
00:35:49,760 --> 00:35:54,640
And I love that idea because
small companies with smart

653
00:35:54,640 --> 00:35:57,040
people, I think can move the
world.

654
00:35:57,040 --> 00:36:00,840
I think you can, you can make
changes that big companies can't

655
00:36:00,840 --> 00:36:03,760
because, you know, it's like a,
it's like you're a, you're a

656
00:36:03,760 --> 00:36:07,520
little jet ski or a speedboat.
They're a big ship and it takes

657
00:36:07,520 --> 00:36:11,200
them half a day to turn around.
It takes you 2 seconds to turn

658
00:36:11,200 --> 00:36:14,040
around, right?
Yeah, let's take a big company,

659
00:36:14,040 --> 00:36:18,720
okay, any of big company, let's
say I don't know moment factory,

660
00:36:18,880 --> 00:36:21,640
they are on, I don't know, 100
project at the same time.

661
00:36:21,680 --> 00:36:24,240
Yeah.
So even if you're smart and have

662
00:36:24,240 --> 00:36:29,720
a lot of relevant engineer
people and can you take a team

663
00:36:29,720 --> 00:36:34,000
of three guys and say you are
not doing anything else than

664
00:36:34,200 --> 00:36:38,600
this for the next two months?
Yeah, well, not really.

665
00:36:38,600 --> 00:36:43,880
So basically sometimes they are
outsourcing a specific project

666
00:36:44,280 --> 00:36:47,040
to us.
Yeah, you know, it was an

667
00:36:47,040 --> 00:36:48,760
example here.
But no, it's a great.

668
00:36:48,760 --> 00:36:52,520
Example, when we got a mandate,
we have to deliver it.

669
00:36:52,520 --> 00:36:57,560
So we are handling this part
while the big client is doing I

670
00:36:57,560 --> 00:36:59,840
love it things at the same time.
Yeah, So I love it.

671
00:36:59,960 --> 00:37:00,760
I love it.
Yeah.

672
00:37:00,920 --> 00:37:04,360
I think it's a great.
You know, when I started my

673
00:37:04,360 --> 00:37:09,320
company Gear Source, I, I had
read a story by a guy named Seth

674
00:37:09,320 --> 00:37:14,560
Godin and Seth Godin's like an
Internet, one of The Pioneers of

675
00:37:14,560 --> 00:37:17,240
Internet marketing and stuff.
Very smart guy, wrote a lot of

676
00:37:17,240 --> 00:37:23,000
books and stuff, but he told a
story about a particular there's

677
00:37:23,000 --> 00:37:27,120
a like hippopotamus in Africa or
wherever will sit with their

678
00:37:27,120 --> 00:37:29,640
mouth open, and there's a
particular little bird that

679
00:37:29,640 --> 00:37:33,120
flies inside his mouth and eats
all the shit off his teeth.

680
00:37:34,200 --> 00:37:36,880
He cleans the hippopotamus, his
teeth basically.

681
00:37:37,320 --> 00:37:41,120
And the moral of the story is
you should be that bird because

682
00:37:41,320 --> 00:37:44,880
not only are you you making the
hippopotamus happy and solving a

683
00:37:44,880 --> 00:37:48,520
problem for them, but guess who
gets fed from it?

684
00:37:48,520 --> 00:37:51,160
You know, you get all your food
from the hippopotamus.

685
00:37:51,160 --> 00:37:52,920
And it's kind of disgusting that
I'm.

686
00:37:52,920 --> 00:37:55,640
Eating food out of the But it's
a good example too because it's

687
00:37:55,640 --> 00:37:56,960
benefits both.
Yes.

688
00:37:56,960 --> 00:38:01,080
So he says be that bird.
And so when I created gear

689
00:38:01,080 --> 00:38:03,080
source, that's what I that's
what I wanted to do.

690
00:38:03,080 --> 00:38:05,600
I wanted to be that bird for
larger companies, solving

691
00:38:05,600 --> 00:38:07,320
problems for these larger
companies.

692
00:38:07,640 --> 00:38:12,840
And each company, they're paying
you what to you is a great piece

693
00:38:12,840 --> 00:38:14,280
of money.
You know, like they pay you

694
00:38:14,280 --> 00:38:17,320
$10,000 to create this
electronic thing for them.

695
00:38:17,320 --> 00:38:19,400
It's nothing.
You know, the budget for this

696
00:38:19,400 --> 00:38:22,680
show might be two million and
they're paying you 10,000 to

697
00:38:22,680 --> 00:38:25,120
create this little wow effect
for them.

698
00:38:25,600 --> 00:38:28,960
And so I love what you're doing.
I think it's a great business.

699
00:38:29,400 --> 00:38:32,600
The one one thing that I just
learned from years now is, is

700
00:38:32,600 --> 00:38:36,320
how we are always on the edge of
the new technology because the

701
00:38:36,320 --> 00:38:39,240
clients are always coming with
new thing, new needs, new

702
00:38:39,240 --> 00:38:41,480
demand, Yeah, new gear, new
tech.

703
00:38:41,480 --> 00:38:44,680
So we always have to learn.
So we have a small team here

704
00:38:44,680 --> 00:38:48,240
that is always on the edge of
what's coming next.

705
00:38:48,240 --> 00:38:49,560
It's so true.
Do it and use it.

706
00:38:49,720 --> 00:38:51,320
Yeah.
So we're having a lot of fun

707
00:38:51,320 --> 00:38:53,440
basically.
Well, and our industry, you

708
00:38:53,440 --> 00:38:57,880
know, it starts with the artists
because it is, you know, if, if

709
00:38:58,080 --> 00:39:02,840
Beyoncé is, if Beyoncé's out
touring and Taylor Swift is

710
00:39:02,840 --> 00:39:06,960
about to go on tour, she's going
to tell her creative team, I

711
00:39:06,960 --> 00:39:08,600
want it to be cooler than
Beyoncé.

712
00:39:09,040 --> 00:39:14,760
You know, Beyoncé had 75 trucks.
I want 90 trucks, you know, or

713
00:39:14,760 --> 00:39:17,840
whatever, whatever.
Like they always want to outdo

714
00:39:17,840 --> 00:39:20,200
and they're pop stars and they
have huge budgets.

715
00:39:20,200 --> 00:39:23,120
So you say yes, and you find a
way to do it right.

716
00:39:23,600 --> 00:39:26,400
And so it all starts with a
seed.

717
00:39:26,520 --> 00:39:31,080
And the seed often comes from
the artist who wants to outdo

718
00:39:31,080 --> 00:39:32,800
the last artist who did
something.

719
00:39:32,960 --> 00:39:36,000
You know, if they flew drones
over the stage, I want to, you

720
00:39:36,000 --> 00:39:39,640
know, fly live birds over the
stage with lights strapped to

721
00:39:39,640 --> 00:39:40,880
their head or something, you
know?

722
00:39:41,360 --> 00:39:44,720
Like that's the next one.
Whatever it is, they want to

723
00:39:44,720 --> 00:39:48,680
outdo the last one.
And so we're constantly pushing

724
00:39:48,680 --> 00:39:51,160
the envelope.
And you know, my only fear is

725
00:39:51,160 --> 00:39:55,600
that sometimes infrastructure
doesn't keep up with with this.

726
00:39:55,600 --> 00:39:59,080
And you know, it's like, for
example, I'm from Calgary, I

727
00:39:59,080 --> 00:40:01,720
live in South Florida, but I'm
from Calgary and I, I'm now

728
00:40:01,720 --> 00:40:04,320
currently in, I have a house in
the mountains in the Rocky

729
00:40:04,320 --> 00:40:06,360
Mountains in.
Do you know where Banff is?

730
00:40:06,920 --> 00:40:11,120
Yeah, yeah.
So I'm I'm near Banff and so.

731
00:40:13,200 --> 00:40:17,560
You know, Calgary used to be the
hot place for bands to stop when

732
00:40:17,560 --> 00:40:19,160
they were on tour of Canada,
right?

733
00:40:19,440 --> 00:40:23,040
It was usually, you know,
Montreal, maybe Halifax or

734
00:40:23,040 --> 00:40:25,080
something.
Montreal, Toronto, Toronto.

735
00:40:25,560 --> 00:40:31,880
Yeah, maybe Winnipeg if if it
was a smaller band, Calgary and

736
00:40:31,880 --> 00:40:33,840
Vancouver.
But sometimes it was just

737
00:40:33,960 --> 00:40:35,960
Montreal, Toronto, Calgary and
Vancouver.

738
00:40:36,600 --> 00:40:38,760
Well, now Calgary's not even in
the picture anymore.

739
00:40:38,760 --> 00:40:41,800
You got to go to Edmonton to see
most concerts because the Saddle

740
00:40:41,800 --> 00:40:45,480
Dome roof doesn't hold most of
these grids that are coming

741
00:40:45,480 --> 00:40:48,000
through anymore because they're
so much heavier than they used

742
00:40:48,000 --> 00:40:52,000
to be.
And so you know to the.

743
00:40:52,080 --> 00:40:55,680
Video wall for this.
Well, that's the thing.

744
00:40:55,680 --> 00:40:59,160
And you know, I mean, even when
they built the saddle Dome, the

745
00:40:59,240 --> 00:41:01,840
sound system was sitting on the
stage or on the ground.

746
00:41:01,840 --> 00:41:05,040
It wasn't flown, you know.
So you've got a sound system,

747
00:41:05,040 --> 00:41:10,040
you've got a huge lighting rig
that instead of 1000 park hands,

748
00:41:10,040 --> 00:41:13,680
it's 1000 moving lights.
Now you've got a huge LED screen

749
00:41:13,680 --> 00:41:16,640
hanging from the back wall where
it used to be video projectors

750
00:41:16,920 --> 00:41:20,680
and it was just a screen hanging
on the, on the from the Truss.

751
00:41:21,040 --> 00:41:25,760
So, you know, it like I worry
that the infrastructure isn't

752
00:41:25,760 --> 00:41:29,840
keeping up quite as fast as as
the as the technology or as the

753
00:41:29,840 --> 00:41:32,240
size of these shows is growing
because they're growing

754
00:41:32,280 --> 00:41:36,280
enormous.
Yeah, they have many version of

755
00:41:36,280 --> 00:41:38,000
the same show usually.
But you're right.

756
00:41:38,000 --> 00:41:42,200
I mean this is always related to
what the, you know, the ceiling

757
00:41:42,200 --> 00:41:46,600
or the trucks or a team can do.
And with this kind of impact,

758
00:41:46,600 --> 00:41:51,720
they're trying to reach out.
LED wall is kind of a big deal

759
00:41:51,720 --> 00:41:54,040
now.
I mean mainly the power

760
00:41:54,040 --> 00:41:56,520
consummation before was for
lighting.

761
00:41:56,600 --> 00:42:00,080
Now there's a kind of a lighting
and video that are having the

762
00:42:00,200 --> 00:42:02,640
same assumptions.
Yeah, it's really funny.

763
00:42:02,760 --> 00:42:08,280
No, it's, it's completely true.
And so, you know, I mean, so I

764
00:42:08,280 --> 00:42:12,280
think some of those changes have
forced infrastructure changes.

765
00:42:12,280 --> 00:42:15,440
So I think a lot of the arenas
that are being built now are

766
00:42:15,440 --> 00:42:18,400
hiring engineers who understand
the needs of those.

767
00:42:18,400 --> 00:42:20,920
Like they go and talk to Live
Nation or they talk to

768
00:42:20,920 --> 00:42:24,880
consultants who who know that
these rigs just keep getting

769
00:42:24,880 --> 00:42:26,360
bigger and bigger.
Yeah.

770
00:42:26,400 --> 00:42:32,040
So, yeah.
And you're having here a point

771
00:42:32,040 --> 00:42:36,920
where I'm gonna be using this
last example just to present a

772
00:42:36,920 --> 00:42:39,880
kind of a state of mind where my
company stands, where both

773
00:42:39,880 --> 00:42:42,520
companies stands.
Basically show business

774
00:42:42,520 --> 00:42:46,920
industries is always using.
I'm not gonna be stealing

775
00:42:46,920 --> 00:42:49,080
because we're not stealing
anything, but we're using

776
00:42:49,080 --> 00:42:52,440
technologies from elsewhere,
such as network switches from.

777
00:42:52,440 --> 00:42:53,760
Cisco, of course.
Cisco.

778
00:42:53,800 --> 00:42:56,520
Didn't invented network switches
for show business.

779
00:42:56,520 --> 00:43:00,440
We're using it, Yeah, like
rigging, mortar and hoist that

780
00:43:00,440 --> 00:43:02,280
haven't been designed.
For show business, no.

781
00:43:02,800 --> 00:43:05,320
You know how we carry those
lamps?

782
00:43:05,360 --> 00:43:08,880
It's a meat rack.
Yeah, well, Meat Rack.

783
00:43:09,680 --> 00:43:10,960
Where do you think Jack came
from?

784
00:43:10,960 --> 00:43:11,920
Yeah.
Exactly.

785
00:43:11,920 --> 00:43:16,360
So basically we're using
technology LEDLED lighting

786
00:43:16,360 --> 00:43:19,920
source were invented by Philips,
not necessarily for show

787
00:43:19,920 --> 00:43:23,120
business, right, right.
So, so this is a kind of a funny

788
00:43:23,120 --> 00:43:26,640
way where everything that we
invent in the show business

789
00:43:26,920 --> 00:43:29,960
never go back to the consumer.
That's funny.

790
00:43:30,680 --> 00:43:33,120
It's true.
Like like if all of those great

791
00:43:33,120 --> 00:43:38,400
ideas were were only good for
two hours of show, nothing can

792
00:43:38,400 --> 00:43:40,240
come out of there.
That's true.

793
00:43:40,480 --> 00:43:42,920
That's a good point.
That's a kind of a weird

794
00:43:42,920 --> 00:43:46,560
behavior, and that's why I
decided to move it around.

795
00:43:46,720 --> 00:43:50,680
Yeah, no, I like it.
I, I, I honestly, I love, I

796
00:43:50,680 --> 00:43:52,960
think you're in a very good
place in that business,

797
00:43:52,960 --> 00:43:56,200
especially now, you know, like
we've said, where everybody's

798
00:43:56,200 --> 00:44:00,080
looking to push the envelope
even further and create the next

799
00:44:00,080 --> 00:44:03,200
cool thing or, or whatever.
And, you know, you're just

800
00:44:03,200 --> 00:44:07,440
finding ways to to sort of
bridge gaps in in those designs

801
00:44:07,440 --> 00:44:10,640
and, and make things work.
Yeah, so.

802
00:44:10,640 --> 00:44:14,400
It's good we can help and
elsewhere then the show business

803
00:44:14,400 --> 00:44:16,560
industry with those technology.
So why not?

804
00:44:17,320 --> 00:44:23,000
So, you know, I'm very intrigued
by your the next thing that

805
00:44:23,000 --> 00:44:25,640
we're gonna talk about, which is
a company that you created

806
00:44:25,640 --> 00:44:30,280
called Devox.
And I, I wanna learn all about

807
00:44:30,280 --> 00:44:35,040
this technology because I I know
some similar technologies and we

808
00:44:35,040 --> 00:44:38,800
can talk about that.
And also, so I think this will

809
00:44:38,800 --> 00:44:41,440
kind of bridge us in a whole
bunch of different directions.

810
00:44:41,760 --> 00:44:47,960
So first, maybe if you can tell
me what is D Vox, you know in in

811
00:44:47,960 --> 00:44:52,880
layman's terms and sort of how
it happened or why it?

812
00:44:52,880 --> 00:44:55,640
Start with this brief, exactly
brief history.

813
00:44:56,280 --> 00:45:00,400
Back in 2015, OK, I was
technical director of a large

814
00:45:00,400 --> 00:45:02,480
show in Montreal called C2
Montreal.

815
00:45:02,640 --> 00:45:06,120
It's going to have a business
trade show, B2B, a really famous

816
00:45:06,120 --> 00:45:09,160
keynote speaker, huge
reputation, keynote speaker,

817
00:45:10,120 --> 00:45:14,560
super exclusive conference,
business conference, brain

818
00:45:14,560 --> 00:45:15,880
dating.
Anyways, big thing.

819
00:45:15,960 --> 00:45:17,560
Who?
Who was the keynote speaker?

820
00:45:19,280 --> 00:45:21,880
I mean, over the years we had
Francis Ford Coppola.

821
00:45:22,280 --> 00:45:24,480
I thought 2015 was a special
one.

822
00:45:24,520 --> 00:45:26,640
I thought that's what.
You were saying no, no, no, no.

823
00:45:26,680 --> 00:45:29,960
I've been part of City Montreal
from the 1st edition, which was

824
00:45:29,960 --> 00:45:31,960
in 2012.
OK.

825
00:45:32,560 --> 00:45:37,280
And the last one I was helping
with was in 2021 I think.

826
00:45:37,280 --> 00:45:38,720
OK, I see.
OK, so.

827
00:45:38,880 --> 00:45:41,000
Anyway, this is kind of a
roaster of keynote speaking.

828
00:45:41,000 --> 00:45:44,560
Yeah, it's a three day.
It was a three day event.

829
00:45:45,080 --> 00:45:48,960
And they kind of have an
impressive list of keynote

830
00:45:48,960 --> 00:45:54,080
speakers on several topics.
Politicals, engineers,

831
00:45:54,720 --> 00:45:58,200
university teacher, artist.
Snoop Dogg was there.

832
00:45:58,200 --> 00:45:59,680
It's like.
Sebastian, let me tell you a

833
00:45:59,680 --> 00:46:04,680
funny story quickly.
I'm a I'm a crazy junkie of

834
00:46:04,680 --> 00:46:08,120
keynote speakers.
I love keynote speakers.

835
00:46:08,120 --> 00:46:11,760
So one time at it was either LDI
or Infocom.

836
00:46:11,760 --> 00:46:15,840
I was walking from the, from the
Westgate Hotel over to the

837
00:46:15,840 --> 00:46:19,040
Convention Center and I don't
know if you remember, but you

838
00:46:19,040 --> 00:46:22,320
passed the boardroom or the big
conference, whatever they're

839
00:46:22,320 --> 00:46:27,000
called banquet rooms as you're
going over to to the trade show.

840
00:46:27,640 --> 00:46:30,680
And I looked inside and I saw
people all sitting and it looked

841
00:46:30,680 --> 00:46:33,040
like they were getting ready to
have a keynote speaker up and I

842
00:46:33,040 --> 00:46:36,120
heard him being introduced.
So I just walked in there with

843
00:46:36,120 --> 00:46:40,240
my badge out and I found out it
was a garage door conference.

844
00:46:40,760 --> 00:46:45,440
And the keynote speaker they had
was a guy named Jack Ma, who is

845
00:46:45,440 --> 00:46:49,520
the MIT guy who did the, you
know, the movie 21.

846
00:46:50,480 --> 00:46:51,080
OK.
Yeah, yeah.

847
00:46:51,240 --> 00:46:53,760
Yeah, where they were counting
cards and doing this whole

848
00:46:53,760 --> 00:46:55,440
blackjack thing.
That was Jack Ma.

849
00:46:56,160 --> 00:46:59,640
And so he created a whole
business around, you know, the

850
00:46:59,640 --> 00:47:04,160
science of numbers basically.
And so this was really swung

851
00:47:04,160 --> 00:47:08,360
around a business concept of why
numbers are important, why

852
00:47:08,360 --> 00:47:11,800
things that happened in the past
affect things that will happen

853
00:47:11,800 --> 00:47:13,240
in the future, and things like
that.

854
00:47:13,400 --> 00:47:18,080
I sat and watched an entire like
90 minute keynote speech in a

855
00:47:18,080 --> 00:47:21,520
garage door convention because I
was just so interested in it.

856
00:47:21,520 --> 00:47:23,560
So.
It worth it because you're

857
00:47:23,560 --> 00:47:26,080
always learning something I.
Love keynote speakers?

858
00:47:26,760 --> 00:47:29,920
Oh yeah, and even if you don't,
you disagree with the speech,

859
00:47:29,920 --> 00:47:32,600
you have a different state of
mind to to challenge completely

860
00:47:32,680 --> 00:47:34,680
true.
Next time you're thinking about

861
00:47:34,680 --> 00:47:35,600
something.
So it's well that's.

862
00:47:35,600 --> 00:47:39,480
Important like even, again, if
you're a, if you're a Democrat,

863
00:47:39,680 --> 00:47:42,400
go listen to a Republican speak.
Maybe you'll learn something,

864
00:47:42,400 --> 00:47:44,040
and vice versa.
Maybe you'll learn.

865
00:47:44,040 --> 00:47:47,240
Maybe you'll throw up all over
yourself and hate it, but maybe

866
00:47:47,240 --> 00:47:49,000
you'll learn something.
Who knows, you know?

867
00:47:49,280 --> 00:47:51,280
So anyway, yeah, sorry for the
sidebar there.

868
00:47:52,080 --> 00:47:55,400
No, no, no, no problem.
So, yeah, so back in 2015, I was

869
00:47:55,400 --> 00:47:56,840
technical director for that
event.

870
00:47:57,360 --> 00:48:01,840
We were having 3500 guests per
day over three days of event.

871
00:48:02,320 --> 00:48:08,240
We were having two main room for
keynote speakers on the same

872
00:48:08,240 --> 00:48:13,680
site and we are French Canadian
province, so it was French

873
00:48:13,760 --> 00:48:17,680
angling English both rooms.
Plus we have a Chinese

874
00:48:17,680 --> 00:48:20,520
delegation, so we were Mandarin
as well.

875
00:48:20,800 --> 00:48:25,600
So two places on the venue.
I was having, you know, a full

876
00:48:25,600 --> 00:48:29,400
schedule of keynote for three
days in two different room where

877
00:48:29,400 --> 00:48:32,480
I needed to have a translation
for French, English and

878
00:48:32,480 --> 00:48:36,000
Mandarin.
So back in 2015, it was only

879
00:48:36,000 --> 00:48:40,240
having FM transmission or
infrared technology to carry the

880
00:48:40,240 --> 00:48:44,720
signal Next up to the spectator.
So you are you are a ticket

881
00:48:44,720 --> 00:48:46,920
owner, you pay big box by the
way to be there.

882
00:48:46,920 --> 00:48:51,360
This is super exclusive things
and you need to borrow a

883
00:48:51,360 --> 00:48:55,840
dedicated piece of receiver that
has been charged clean whatever

884
00:48:55,840 --> 00:48:58,680
in exchange of your ID card just
because you're gonna be bringing

885
00:48:58,680 --> 00:49:02,040
back and stuff like that just to
have the instant translation.

886
00:49:02,440 --> 00:49:07,160
So I said we're in 20, 2015,
isn't it something else better

887
00:49:07,160 --> 00:49:09,000
so?
Is that also human translators

888
00:49:09,480 --> 00:49:11,320
at the time?
Yeah, those are OK.

889
00:49:12,200 --> 00:49:15,240
We can talk about translation
later if you want to, but I

890
00:49:15,240 --> 00:49:18,360
mean, no, but because we were
talking about that in the intro

891
00:49:18,360 --> 00:49:19,000
as well.
Yeah, Yeah, yeah.

892
00:49:19,600 --> 00:49:23,440
Back then it was like those
little cubicles with the human

893
00:49:23,440 --> 00:49:27,400
being translators inside of it.
So that's kind of the best

894
00:49:27,400 --> 00:49:30,240
translator, if I may.
But anyway, so I was having

895
00:49:30,240 --> 00:49:33,000
these guys on site that were
translating.

896
00:49:33,000 --> 00:49:35,520
So all the signal from the
microphone go to these guys.

897
00:49:35,520 --> 00:49:38,560
These guys microphone go out to
the ears of everybody else.

898
00:49:38,560 --> 00:49:40,920
That's how translation works.
Yeah, for this.

899
00:49:41,440 --> 00:49:45,520
And back in 2015, I was like,
wow, how many receivers do I

900
00:49:45,520 --> 00:49:49,200
have to rent?
How many people will be using

901
00:49:49,200 --> 00:49:52,400
it?
We're all bilingual in Montreal,

902
00:49:52,400 --> 00:49:54,720
so French, English doesn't
really matter.

903
00:49:54,720 --> 00:49:58,800
We have to offer it, but maybe
people will not be using it or

904
00:49:58,800 --> 00:50:00,720
else I'm wrong and everybody
will like to to have.

905
00:50:01,320 --> 00:50:05,680
So I rented for $70,000 of
infrared technology and

906
00:50:05,680 --> 00:50:09,920
receivers just to support this
instant translation.

907
00:50:10,680 --> 00:50:15,680
At the end of the three days of
event, I landed 6 receiver.

908
00:50:15,960 --> 00:50:18,440
For mandarins.
Because they were all speaking

909
00:50:18,440 --> 00:50:24,960
English and. 1.
Six for Chinese Mandarin and for

910
00:50:24,960 --> 00:50:29,080
French and English.
I had like 70 overall but I

911
00:50:29,080 --> 00:50:31,760
rented 600.
Oh, Jesus.

912
00:50:32,160 --> 00:50:37,040
So you're like, come on, that's
$70,000, a waste of money in my

913
00:50:37,040 --> 00:50:39,000
budget, technical budget and I'm
limited.

914
00:50:39,000 --> 00:50:40,720
I mean, this is not an open bar,
right?

915
00:50:41,480 --> 00:50:45,920
So back in 2016, I was still a
technical director and I said to

916
00:50:45,920 --> 00:50:49,840
C2 Montreal executive.
I said, OK guys, this is kind of

917
00:50:49,840 --> 00:50:52,120
a stupid.
We're 21st century.

918
00:50:52,120 --> 00:50:55,600
I guess something else is, you
know, we can do something

919
00:50:55,600 --> 00:50:56,640
better.
I'm pretty sure.

920
00:50:57,320 --> 00:51:00,800
So I said, OK, well, just try to
find out something.

921
00:51:01,400 --> 00:51:04,560
Back then there was a lot of
BlackBerry still, if you recall,

922
00:51:04,880 --> 00:51:09,600
OK, Plus Internet was not
necessarily what it is right

923
00:51:09,600 --> 00:51:12,240
now, the speed and limitation
and stuff.

924
00:51:12,440 --> 00:51:14,480
So cloud was a bit of a
question.

925
00:51:14,880 --> 00:51:16,920
Apps were also out of the
questions.

926
00:51:16,920 --> 00:51:18,800
Mobile app because it was the
early days.

927
00:51:19,000 --> 00:51:22,840
So back then you didn't own your
iPhone, it was your company

928
00:51:22,840 --> 00:51:24,400
iPhone.
You cannot install an app.

929
00:51:24,880 --> 00:51:29,240
Plus you are here for let's say
one afternoon and you have one

930
00:51:29,240 --> 00:51:30,680
keynote that you want to attend
to.

931
00:51:31,160 --> 00:51:33,320
You're not going to be
installing an app for two hours.

932
00:51:34,240 --> 00:51:35,840
Just leave me alone with your
fine prints.

933
00:51:35,840 --> 00:51:37,840
I just want to listen to that
guy.

934
00:51:38,240 --> 00:51:42,440
So I said OK, no app, no cloud.
I said OK, no dedicated

935
00:51:42,440 --> 00:51:45,240
receiver.
Wow, we're going to find out

936
00:51:45,480 --> 00:51:47,800
this kind of product.
So I was looking for a

937
00:51:47,800 --> 00:51:53,040
technology, a product that mine
is on business analog audio in

938
00:51:53,840 --> 00:51:58,000
stream out local only through a
web page.

939
00:51:59,240 --> 00:52:01,960
Nothing was existing.
It was not available in the

940
00:52:01,960 --> 00:52:04,840
market.
It was nothing on that I've

941
00:52:04,960 --> 00:52:06,560
seen.
Why through a web page though?

942
00:52:07,480 --> 00:52:11,160
Because that's super polyvalent.
Every cell phone thinks it's a

943
00:52:11,160 --> 00:52:13,440
web radio.
It's a web page it's browsing.

944
00:52:13,680 --> 00:52:15,160
You don't have to install an
app.

945
00:52:15,360 --> 00:52:17,000
You do own the app already.
Interesting.

946
00:52:17,120 --> 00:52:19,480
Yeah.
May it be Chrome, Safari,

947
00:52:19,680 --> 00:52:23,920
whatever your web browser, you
have it already to install.

948
00:52:23,920 --> 00:52:28,680
Nothing interesting back then.
I was talking about scanning a

949
00:52:28,680 --> 00:52:32,960
QR code, but it was, you know,
back in 2016, it was only for

950
00:52:33,160 --> 00:52:34,880
automation and industry.
Yeah.

951
00:52:34,880 --> 00:52:36,280
For counting.
It was really.

952
00:52:36,280 --> 00:52:38,160
Yeah.
Bottles on conveyors, Yeah.

953
00:52:38,160 --> 00:52:39,160
And stuff like that.
Yeah.

954
00:52:39,880 --> 00:52:43,000
So I was kind of an alien
saying, hey, we can scan AQR.

955
00:52:43,000 --> 00:52:44,240
It's gonna be loading a web
page.

956
00:52:44,240 --> 00:52:45,600
And it was like, hey, are you
crazy?

957
00:52:45,600 --> 00:52:47,520
What are you talking about?
I mean, the one will understand.

958
00:52:48,640 --> 00:52:54,480
So I use this 2016 experience at
C2 to just build an enormous

959
00:52:54,480 --> 00:52:59,040
bench tech only for myself with
their approval by using the

960
00:52:59,040 --> 00:53:02,760
infrastructure, the network, the
Wi-Fi, the antennas, and you

961
00:53:02,760 --> 00:53:08,160
know, and I decided to take a
split in the audio source from

962
00:53:08,160 --> 00:53:11,880
the translator to carry it
around through a web page.

963
00:53:12,040 --> 00:53:14,480
Back then, it was not even
having a name for D Box.

964
00:53:14,480 --> 00:53:17,400
It was just like this.
Kind of streaming solution,

965
00:53:17,560 --> 00:53:20,600
yeah, it's Sebastian's thing.
Well.

966
00:53:20,600 --> 00:53:22,880
Exactly.
Just plug it into Sebastian's

967
00:53:22,880 --> 00:53:26,360
thing.
Yeah, but it was like 8 seconds

968
00:53:26,360 --> 00:53:28,640
delay set in laptops.
Something stupid.

969
00:53:28,800 --> 00:53:31,880
Yeah.
Does it work to move forward?

970
00:53:31,960 --> 00:53:35,400
Yeah, turns out to be really
efficient.

971
00:53:35,400 --> 00:53:38,760
And I was like, you know, might
be holding on to something here.

972
00:53:38,800 --> 00:53:42,320
So I called the lawyer firm and
I said guys specialist and then

973
00:53:42,480 --> 00:53:45,720
patent.
I was like, I'm I guess I'm too

974
00:53:45,720 --> 00:53:48,760
dumb.
I cannot find anything on the

975
00:53:48,760 --> 00:53:53,040
market that fits what I need.
You know when you're buying a

976
00:53:53,040 --> 00:53:56,520
self powered speaker, you want
to plug it in the wall, plug a

977
00:53:56,520 --> 00:53:59,920
signal in the back plate, bring
the volume up and down.

978
00:54:00,560 --> 00:54:06,000
So where is my analog audio in
stream out local only through a

979
00:54:06,000 --> 00:54:07,080
web page.
Where is it?

980
00:54:08,040 --> 00:54:11,600
And it was actually nowhere.
So I decided to invent it

981
00:54:11,600 --> 00:54:15,240
because the, the, the lawyer,
the patent specialist said,

982
00:54:15,240 --> 00:54:17,440
well, we can't find nothing at
home.

983
00:54:17,440 --> 00:54:21,040
Interesting.
So I just, you know, move

984
00:54:21,040 --> 00:54:25,440
forward my, my idea and loop in
one or two employees with me

985
00:54:25,440 --> 00:54:27,520
that were, you know, colder and
geeks.

986
00:54:27,520 --> 00:54:31,320
So I said, OK, guys, here's the
here's the straight line.

987
00:54:31,320 --> 00:54:34,880
I want to go that way.
And this is a technology that

988
00:54:34,880 --> 00:54:37,960
mine is on business.
So basically, when you are

989
00:54:38,920 --> 00:54:42,000
integrating Divox into a
permanent or temporary

990
00:54:42,000 --> 00:54:45,360
installation, the only thing you
have to do is put analog signal

991
00:54:45,360 --> 00:54:48,560
in and it's gonna be streaming
out through a customizable web

992
00:54:48,560 --> 00:54:49,640
page.
Period.

993
00:54:49,720 --> 00:54:52,720
You give that UR to your
attendees.

994
00:54:53,200 --> 00:54:55,600
They have nothing to install at
all, they just connect to the

995
00:54:55,600 --> 00:54:59,440
right.
Wi-Fi as a user interface.

996
00:54:59,680 --> 00:55:05,520
So I take out my iPhone, I go to
the QR code or whatever, click

997
00:55:05,520 --> 00:55:08,560
on it.
Does it just say as simple as

998
00:55:08,560 --> 00:55:10,920
English, French, Chinese,
German?

999
00:55:11,720 --> 00:55:13,200
Absolutely.
And I just push one of those

1000
00:55:13,200 --> 00:55:15,480
buttons and sound starts coming
out of my headphones.

1001
00:55:16,080 --> 00:55:19,880
Exactly.
So this was the first usage,

1002
00:55:19,960 --> 00:55:23,320
meaning that to take your
example here, you are a

1003
00:55:23,320 --> 00:55:27,160
spectator as C2 rule, first
connect to the Wi-Fi.

1004
00:55:27,360 --> 00:55:29,120
I'm not cloud connect to the
Wi-Fi.

1005
00:55:29,160 --> 00:55:31,880
You need to be inside of the
same network as I am.

1006
00:55:32,040 --> 00:55:34,320
Connect to the Wi-Fi.
Second rule.

1007
00:55:34,800 --> 00:55:37,000
Click on this link, or else scan
this QR code.

1008
00:55:37,000 --> 00:55:39,400
You need to browse to a web
page.

1009
00:55:39,520 --> 00:55:44,240
Yeah, but if you access this web
page through the same Wi-Fi as I

1010
00:55:44,240 --> 00:55:46,640
am, you're gonna be granted
access to all the audio stream.

1011
00:55:47,040 --> 00:55:49,680
Excellent.
Now, this is only a virtual

1012
00:55:49,680 --> 00:55:52,600
button.
We can name it Pilot.

1013
00:55:52,600 --> 00:55:57,040
Ferrari's Pilot.
We can name this, you know,

1014
00:55:57,240 --> 00:56:02,240
Statue of Liberty, you know,
description, we can name it

1015
00:56:02,280 --> 00:56:04,760
English translation.
We can name whatever we please.

1016
00:56:04,760 --> 00:56:08,160
And we're binding this virtual
button with a physical input.

1017
00:56:08,640 --> 00:56:12,600
Interesting.
So in AC2 situation, French,

1018
00:56:12,600 --> 00:56:16,440
English and Mandarin, you were
simply having a web page that is

1019
00:56:16,440 --> 00:56:19,400
loading on your Chrome and
Safari or whatever and like oh I

1020
00:56:19,400 --> 00:56:21,560
got three buttons French,
English, Mandarin.

1021
00:56:21,560 --> 00:56:22,920
Perfect.
Yeah, Yeah.

1022
00:56:22,920 --> 00:56:23,760
Simple.
Yeah.

1023
00:56:24,040 --> 00:56:27,120
And go.
And so was that a hardware and

1024
00:56:27,120 --> 00:56:30,440
software solution?
This is a complete solution all

1025
00:56:30,440 --> 00:56:33,520
together, meaning hardware,
firmware and software.

1026
00:56:33,640 --> 00:56:38,680
OK, so we get this specific and
unique design we invented from

1027
00:56:38,680 --> 00:56:41,320
the idea.
The entire solution basically

1028
00:56:41,320 --> 00:56:45,880
the acquisition device is the
hardware, the firmware obviously

1029
00:56:45,960 --> 00:56:48,560
that deals with this.
Yeah, and it talks with the

1030
00:56:48,560 --> 00:56:53,480
software, which is basically a
web page, a website on our end.

1031
00:56:53,600 --> 00:56:59,080
And the hardware is like some
kind of a fancy A to D converter

1032
00:56:59,080 --> 00:57:02,200
or something.
Kind of kind of I make it 2 U

1033
00:57:02,200 --> 00:57:04,560
Rackspace, yeah, for to make it
easy.

1034
00:57:04,560 --> 00:57:06,440
So it's kind of a standard form,
yeah.

1035
00:57:06,480 --> 00:57:10,920
And we can go up to four analog
input, XLR input on A2U

1036
00:57:10,920 --> 00:57:14,040
Rackspace device, Yeah.
And then there's a network cable

1037
00:57:14,040 --> 00:57:17,040
out and you put it on the.
Two network, Yeah.

1038
00:57:17,360 --> 00:57:21,280
So you're literally just wiring
off of each of those feeds from

1039
00:57:21,280 --> 00:57:26,560
the four translators and.
Or any auxiliary out of any

1040
00:57:26,560 --> 00:57:28,920
sound desk, just giving you
whatever analog signal you want.

1041
00:57:29,160 --> 00:57:33,120
So if I'm translating it, you
know, if I'm the US government

1042
00:57:33,120 --> 00:57:36,440
and I'm translating the
president's speech into 15

1043
00:57:36,440 --> 00:57:39,680
languages, does that mean I have
to have four boxes?

1044
00:57:40,200 --> 00:57:41,640
Exactly.
As long as they're on the same

1045
00:57:41,640 --> 00:57:43,920
network, you're good to go.
And they can all go on to the

1046
00:57:43,920 --> 00:57:46,120
same web page.
And so there would be 15

1047
00:57:46,120 --> 00:57:47,880
languages on that web page.
Absolutely.

1048
00:57:48,040 --> 00:57:51,040
Geez, you figured it all out.
That's pretty cool.

1049
00:57:51,640 --> 00:57:56,120
So at first it was just like a
great idea, which I thought.

1050
00:57:56,560 --> 00:57:59,440
And then I decided that, well,
hold on.

1051
00:57:59,440 --> 00:58:01,800
No, that's, that's that's kind
of a big thing.

1052
00:58:01,800 --> 00:58:05,440
So I created this second company
that is now independent from IC

1053
00:58:05,440 --> 00:58:08,280
events, so that the early days
were under IC events.

1054
00:58:08,280 --> 00:58:11,640
But then I said hold on.
So I created this company for

1055
00:58:11,640 --> 00:58:13,440
it.
Went from it went from being a

1056
00:58:13,440 --> 00:58:15,560
product to a company to a
business.

1057
00:58:15,560 --> 00:58:19,480
Yeah, yeah, yeah.
I, I underestimate the reach of

1058
00:58:19,480 --> 00:58:23,880
this simplicity because if you
think about what I just said, we

1059
00:58:23,880 --> 00:58:29,440
take any analog signal and
stream it out, OK, local only.

1060
00:58:30,720 --> 00:58:34,440
Back in 2016, Wi-Fi was not
super, you know, common and

1061
00:58:34,440 --> 00:58:37,800
popular and well integrated.
But now you're not going into a

1062
00:58:37,800 --> 00:58:40,720
hotel that is not having Wi-Fi,
you're going to an airport that

1063
00:58:40,720 --> 00:58:42,200
is not having Wi-Fi that's
everywhere.

1064
00:58:42,920 --> 00:58:48,160
So we're having a lot of pull
these days into the audio

1065
00:58:48,160 --> 00:58:51,680
impairs industry because you may
not have a translator, but you

1066
00:58:51,680 --> 00:58:53,800
may need to have a personal
amplifier.

1067
00:58:54,240 --> 00:58:57,320
You might be a little deaf, you
might only need a little

1068
00:58:57,320 --> 00:59:00,240
amplifier.
So audio impair, instant

1069
00:59:00,240 --> 00:59:04,360
translation for conferences,
business center, Conference

1070
00:59:04,360 --> 00:59:07,560
Center, Convention Center.
It's a plug in to the device.

1071
00:59:07,560 --> 00:59:09,800
It's a no brainer.
You just plug into the network,

1072
00:59:10,160 --> 00:59:12,120
give me a feed from your desk
and you're good to go.

1073
00:59:12,120 --> 00:59:14,880
So instant translation, digital
signage.

1074
00:59:15,520 --> 00:59:18,480
Think about all of these
assumptions that we're having

1075
00:59:18,480 --> 00:59:22,320
since so many years.
Why are you in an airport where

1076
00:59:22,320 --> 00:59:25,040
there's 3000 TV screen and
they're all on mute?

1077
00:59:25,800 --> 00:59:28,480
Obviously enough, you cannot
have speaker, speaker boxes, but

1078
00:59:28,480 --> 00:59:32,480
you got your cell phone, you're
a tourist, you're here 3 hours,

1079
00:59:33,160 --> 00:59:35,720
there's Wi-Fi.
You don't need a SIM card,

1080
00:59:36,080 --> 00:59:38,960
you're on the Wi-Fi.
There's no data plan needed, so

1081
00:59:38,960 --> 00:59:42,240
you don't even have to bother
with your international traffic

1082
00:59:42,240 --> 00:59:44,000
or whatever.
And there you go, we can have

1083
00:59:44,000 --> 00:59:45,400
the feed from all the television
screen.

1084
00:59:45,440 --> 00:59:47,320
Yeah.
Are you familiar with an app

1085
00:59:47,320 --> 00:59:50,160
called Tunity?
Yeah, it's been.

1086
00:59:50,160 --> 00:59:53,400
Working in the US for for a
couple of channels.

1087
00:59:54,520 --> 00:59:57,360
It works for a lot of channels
because I, I used to use it all

1088
00:59:57,360 --> 01:00:00,560
the time because, you know, my
girlfriend doesn't like

1089
01:00:00,560 --> 01:00:02,920
football, She's not a football
fan or whatever.

1090
01:00:02,920 --> 01:00:05,520
So sometimes on Sunday you go to
a bar or whatever.

1091
01:00:05,520 --> 01:00:08,280
And if you go to Buffalo Wild
Wings, same problem.

1092
01:00:08,280 --> 01:00:12,480
You know they have 50 TV's.
And the one game you want to

1093
01:00:12,480 --> 01:00:15,680
watch is on that TV right there,
but they're not going to change

1094
01:00:15,680 --> 01:00:18,320
the sound for you so that
everyone can hear that TV.

1095
01:00:18,320 --> 01:00:21,280
They're going to play whatever
is the big game that day or

1096
01:00:21,280 --> 01:00:24,280
something, right?
And so tunity, tunity, you can

1097
01:00:24,280 --> 01:00:26,320
just basically point the camera
on your phone.

1098
01:00:26,440 --> 01:00:29,040
It'll look and it'll go, oh,
that's the Green Bay Packers

1099
01:00:29,040 --> 01:00:32,600
game or whatever.
And it'll just bring up the

1100
01:00:32,600 --> 01:00:37,240
sound and then you can dial it
in to to get rid of any latency

1101
01:00:37,240 --> 01:00:40,880
or anything.
I think it's pretty frigging

1102
01:00:40,880 --> 01:00:43,560
cool.
It is, but it's still an app and

1103
01:00:43,560 --> 01:00:45,840
it's still cloud.
But it is really cool, True.

1104
01:00:45,960 --> 01:00:48,520
It is really cool.
And you know, we got a lot of

1105
01:00:48,520 --> 01:00:53,560
competitors and or there's many
apps that are we can have

1106
01:00:53,560 --> 01:00:56,000
instant commentary for sport,
business, industry.

1107
01:00:56,000 --> 01:00:58,200
That's what we're doing.
It's one of our big market,

1108
01:00:58,200 --> 01:00:59,960
Yeah.
So we can have the commentators

1109
01:01:00,280 --> 01:01:04,280
into the stand into the Bleacher
for all the 25,000 spectators if

1110
01:01:04,280 --> 01:01:06,760
you want to.
And there's a couple of apps

1111
01:01:06,760 --> 01:01:11,040
that can do as well this kind of
service, but we are not

1112
01:01:11,040 --> 01:01:13,200
infringing any broadcasting
rights.

1113
01:01:13,200 --> 01:01:15,640
We're not cloud.
Interesting.

1114
01:01:16,120 --> 01:01:19,520
Plus we're not using 5G data as
well.

1115
01:01:19,520 --> 01:01:24,160
So whenever the 5G is scrapped
because there's 30,000 people in

1116
01:01:24,160 --> 01:01:27,280
the venue, we don't mind.
We're Wi-Fi and we're having

1117
01:01:27,280 --> 01:01:32,960
land traffic, internal traffic.
So it's super, super low into

1118
01:01:32,960 --> 01:01:35,920
any environment, even old
generation Wi-Fi system.

1119
01:01:37,800 --> 01:01:42,440
I mean, the, the, the simplicity
brings that versatility.

1120
01:01:43,040 --> 01:01:47,760
So in an environment where you
simply need to, to give the

1121
01:01:47,760 --> 01:01:51,120
sound to everybody in the
audience, you don't have to, to

1122
01:01:51,120 --> 01:01:54,720
have a lending counter with an
employee that will be cleaning

1123
01:01:54,720 --> 01:01:57,040
up the devices.
Everybody's having his own cell.

1124
01:01:57,040 --> 01:02:00,560
Phone well, sports is, is a
great example because I mean,

1125
01:02:00,560 --> 01:02:03,360
you can listen to whatever
announcer you want to listen to,

1126
01:02:03,840 --> 01:02:06,520
you know, if you're a Canadian
and you're at a hockey game in

1127
01:02:06,520 --> 01:02:10,680
in the United States, for
example, you could listen to the

1128
01:02:10,880 --> 01:02:17,000
the Canadian announcers.
And so I see that as a very,

1129
01:02:17,000 --> 01:02:21,600
very good use case where a lot
of other products I'm familiar

1130
01:02:21,600 --> 01:02:26,720
with are not so good generally.
And that makes a lot of sense.

1131
01:02:26,720 --> 01:02:30,720
So have you, have you signed
with any teams yet or or that's

1132
01:02:30,720 --> 01:02:34,400
just really early stage still?
Well, there's a lot that I can't

1133
01:02:34,400 --> 01:02:35,440
say.
Now.

1134
01:02:35,680 --> 01:02:38,840
Teams, league and whatever,
Yeah, but we are, we are

1135
01:02:38,840 --> 01:02:42,240
involved with the Australian
Open tournament since last year.

1136
01:02:42,240 --> 01:02:46,520
So we were going, yeah.
So we were having a really nice

1137
01:02:46,520 --> 01:02:50,360
experience with these guys.
We I just landed in Melbourne

1138
01:02:51,120 --> 01:02:54,960
with my devices and within 20
minutes we're up and running and

1139
01:02:54,960 --> 01:02:58,800
we were connected onto the
Melbourne Olympic Park Wi-Fi,

1140
01:02:58,800 --> 01:03:01,800
which was already in place,
already covered the exterior

1141
01:03:01,800 --> 01:03:04,200
section.
I don't have to, it's there.

1142
01:03:04,480 --> 01:03:06,720
So they gave me one network
cable plugged in.

1143
01:03:07,360 --> 01:03:09,560
There you go.
What's the IP address you want

1144
01:03:09,560 --> 01:03:10,680
me to fix?
OK.

1145
01:03:10,800 --> 01:03:13,640
And we're good to go then.
It was it.

1146
01:03:13,960 --> 01:03:17,160
And is there latency?
0.04.

1147
01:03:18,160 --> 01:03:20,680
Damn, so that's almost real
time.

1148
01:03:21,520 --> 01:03:24,640
Actually, we had this funny
problem where we were having the

1149
01:03:24,640 --> 01:03:27,280
feed from the court, the tennis
court.

1150
01:03:27,280 --> 01:03:33,320
OK, so when you were sitting
sitting inside of the venue by

1151
01:03:33,840 --> 01:03:36,880
looking onto the players, you
were snap on it.

1152
01:03:37,000 --> 01:03:40,120
You're not hearing the ball
twice when it goes the floor.

1153
01:03:40,120 --> 01:03:42,200
Yeah, boom, boom, right.
That's good.

1154
01:03:42,200 --> 01:03:45,680
But on the general admission
section, outside all of the

1155
01:03:45,680 --> 01:03:49,000
Ility screen were only having
two tiny speaker boxes, super

1156
01:03:49,000 --> 01:03:51,600
shy tiny boxes, because it only
be blasting everyone.

1157
01:03:52,040 --> 01:03:54,760
So we were saying, hey, guys,
scan this QR.

1158
01:03:55,160 --> 01:03:56,800
Yeah, I'm a tourist.
I don't have a SIM card.

1159
01:03:56,800 --> 01:03:58,400
You don't have to.
It's on a Wi-Fi.

1160
01:03:58,400 --> 01:03:59,720
Well, I don't want to be
installing an app.

1161
01:03:59,720 --> 01:04:00,920
You don't have to.
No way.

1162
01:04:00,920 --> 01:04:02,800
Within 10 seconds, they're on.
Yeah.

1163
01:04:03,480 --> 01:04:07,400
So they were listening to the
audio from the core directly by

1164
01:04:07,400 --> 01:04:10,640
looking to a Jumbotron.
And the audio was before the

1165
01:04:11,120 --> 01:04:12,000
video.
Exactly.

1166
01:04:12,000 --> 01:04:15,160
That's where I was heading.
We needed to have the delay

1167
01:04:15,160 --> 01:04:19,200
because like.
Yeah, that's a problem at that

1168
01:04:19,200 --> 01:04:20,280
point.
Yeah, faster.

1169
01:04:20,360 --> 01:04:23,120
But I can see it for.
So many sports like Motorsports,

1170
01:04:23,120 --> 01:04:27,520
which happens to be one of the
ones I love, but certainly any

1171
01:04:27,520 --> 01:04:30,760
of the arena sports and stadium
sports, football and all of

1172
01:04:30,760 --> 01:04:33,400
those things.
Sports bar, you name it.

1173
01:04:33,400 --> 01:04:35,400
I mean, this is so versatile, so
easy.

1174
01:04:35,640 --> 01:04:38,680
One simple, like just really,
really simple setup and stuff

1175
01:04:38,680 --> 01:04:41,960
because most of these things
require, you know, a lot of

1176
01:04:41,960 --> 01:04:43,800
work.
And this one, you just go out

1177
01:04:43,800 --> 01:04:47,360
and boom, you're ready to go.
And you were touching this

1178
01:04:47,600 --> 01:04:54,000
specific topic earlier.
When you're aiming for large

1179
01:04:55,000 --> 01:04:59,400
admission, large user interface,
it has to be simple.

1180
01:05:00,000 --> 01:05:03,160
So when you're loading a web
page, even the format is simple.

1181
01:05:03,160 --> 01:05:06,480
It's neat, it's small, it's
filling your screen, there's

1182
01:05:06,480 --> 01:05:09,040
only a couple of buttons.
You don't even have to wonder

1183
01:05:09,040 --> 01:05:12,400
where it is.
It's a basic browsing and for

1184
01:05:12,400 --> 01:05:17,320
the let's say for the organizer,
you can customize that page and

1185
01:05:17,320 --> 01:05:20,640
we are giving just enough
options for you guys to fit your

1186
01:05:20,640 --> 01:05:24,320
logo on it, the colors on it,
just to rename the feeds and

1187
01:05:24,320 --> 01:05:28,240
stuff like that, just enough to
fit your own Pantone color and

1188
01:05:28,240 --> 01:05:29,920
stuff you.
Don't want to have web designers

1189
01:05:29,920 --> 01:05:32,720
on staff so that you can
redesign the page or whatever,

1190
01:05:32,720 --> 01:05:34,720
but.
You want to put your logo

1191
01:05:35,400 --> 01:05:37,640
exactly?
You want to add a stream 10

1192
01:05:37,640 --> 01:05:38,680
minutes before the game?
You can.

1193
01:05:39,200 --> 01:05:40,440
No problem.
That's cool.

1194
01:05:40,960 --> 01:05:42,120
And then?
That was really cool.

1195
01:05:42,240 --> 01:05:45,320
As far as loading it up, like
there's no issues with putting

1196
01:05:45,640 --> 01:05:49,920
whether it's 100 people or 1000
or 10,000 people doesn't slow

1197
01:05:49,960 --> 01:05:53,880
things down.
Up to 25,000 people per input.

1198
01:05:55,240 --> 01:05:57,280
Interesting.
And it doesn't slow us down at

1199
01:05:57,280 --> 01:06:01,680
all because the only thing you
are doing is downloading the

1200
01:06:01,680 --> 01:06:05,600
visual of the web page.
Yeah, this is kind of loading

1201
01:06:05,600 --> 01:06:08,920
the Google search bar, so it
might take a little longer if

1202
01:06:08,920 --> 01:06:11,360
there's a little people, but
hey, it's counting in one second

1203
01:06:12,040 --> 01:06:13,840
two.
So whenever you've got the

1204
01:06:13,840 --> 01:06:17,000
visual, you click play and it's
an internal traffic.

1205
01:06:17,000 --> 01:06:18,320
So there's.
No, but it's audio only.

1206
01:06:20,120 --> 01:06:22,800
Yeah, on purpose.
But it would be really cool if

1207
01:06:22,800 --> 01:06:27,320
it was video too, because.
No, that's where I had this

1208
01:06:27,320 --> 01:06:30,120
difference because there's a lot
of apps that are already

1209
01:06:30,120 --> 01:06:33,520
offering video and without an
app you cannot because if you

1210
01:06:33,520 --> 01:06:36,320
kill the screen, what will
happen to do your video feed?

1211
01:06:36,320 --> 01:06:40,120
Of course, yeah, Yeah, No, I'm
just thinking obviously like to

1212
01:06:40,120 --> 01:06:43,040
be able to get different feeds
and stuff, you know, different

1213
01:06:43,040 --> 01:06:48,840
camera angles.
And like obviously, consumers of

1214
01:06:48,880 --> 01:06:52,560
of sporting events, in
particular concerts, are getting

1215
01:06:52,560 --> 01:06:57,000
so much more spoiled with, you
know, the interactivity that

1216
01:06:57,000 --> 01:07:01,680
they want to.
Well, you are you are right

1217
01:07:01,760 --> 01:07:06,720
about this kind of usage for let
me let me take an example with

1218
01:07:06,720 --> 01:07:10,120
NASCAR, these guys are having a
huge crowd.

1219
01:07:10,320 --> 01:07:14,160
It's like 3300 thousand dictator
over the Oval and stuff like

1220
01:07:14,160 --> 01:07:15,440
that.
It's big, big sport.

1221
01:07:16,600 --> 01:07:19,720
They I could have named any
motorsport basically, but they

1222
01:07:19,720 --> 01:07:23,440
have a lot of viewing angles and
Formula E there's cameras

1223
01:07:23,440 --> 01:07:25,680
everywhere on these cars.
That's really, really cool.

1224
01:07:25,680 --> 01:07:28,720
So you're absolutely right,
having this kind of, you know,

1225
01:07:28,760 --> 01:07:31,720
camera shoot is really cool.
But hey, just pick your ticket

1226
01:07:31,720 --> 01:07:33,120
and you were there.
Just look up.

1227
01:07:33,120 --> 01:07:36,400
It's in front of you.
So if you were to integrate

1228
01:07:36,400 --> 01:07:39,880
video, you will need an app
first of all, meaning that you

1229
01:07:39,880 --> 01:07:42,240
will need to carry a signal up
to the cloud and go back.

1230
01:07:42,240 --> 01:07:45,720
So you're infringing, right?
And if you are in a conference

1231
01:07:45,960 --> 01:07:48,560
and you're having a video,
you'll be looking at your phone

1232
01:07:48,560 --> 01:07:50,560
like this.
And the speaker, the keynote

1233
01:07:50,560 --> 01:07:53,160
speaker will only see the top of
your head because you're looking

1234
01:07:53,160 --> 01:07:55,320
at your damn phone.
Yeah, yeah, true.

1235
01:07:55,320 --> 01:07:58,760
And I've been asked about
subtitle, I've been asked about

1236
01:07:59,560 --> 01:08:03,120
video, I've been asked about
dealing with the delays

1237
01:08:03,120 --> 01:08:08,360
integrating ADSP and I'm like,
no, that's where I stand.

1238
01:08:08,560 --> 01:08:11,240
Simple.
Yeah, no, there's a, there's a

1239
01:08:11,240 --> 01:08:14,440
huge benefit to keeping it as
simple as you have.

1240
01:08:16,000 --> 01:08:18,640
You know, I still don't
understand though how you get

1241
01:08:18,640 --> 01:08:24,600
around the the rights like as
far as you know, because you're

1242
01:08:24,600 --> 01:08:27,880
basically taking a signal that
you may or may not have.

1243
01:08:28,279 --> 01:08:30,200
Well, I guess you do have a
right to because they've

1244
01:08:30,200 --> 01:08:32,840
connected their audio cable into
your system.

1245
01:08:33,080 --> 01:08:36,080
First of all, there's the signal
feeds are coming from the

1246
01:08:36,080 --> 01:08:38,800
production company and or the
event itself.

1247
01:08:39,120 --> 01:08:42,960
So if these guys are asking the
permission to the broadcaster,

1248
01:08:43,200 --> 01:08:46,040
they're giving me a hard line
that is, that has been approved.

1249
01:08:46,040 --> 01:08:48,000
That's the permission, yeah.
It is.

1250
01:08:48,000 --> 01:08:51,040
So this is not on my side.
I'm streaming whatever you're

1251
01:08:51,040 --> 01:08:53,600
giving me.
Yeah, first, second thing, just

1252
01:08:53,600 --> 01:08:56,920
for about D box a second and
think about having a self

1253
01:08:56,920 --> 01:09:00,240
powered speaker box in a room.
If you're not in the room, you

1254
01:09:00,240 --> 01:09:03,720
don't hear it, right?
So it's not cloud in the room,

1255
01:09:03,720 --> 01:09:06,120
you don't hear it.
So we're using the Wi-Fi to

1256
01:09:06,120 --> 01:09:08,840
carry signal around.
I'm not saying the Internet, I'm

1257
01:09:08,840 --> 01:09:11,640
saying the Wi-Fi.
There's a difference in between

1258
01:09:11,640 --> 01:09:15,160
the Wi-Fi local and the Wi-Fi
that goes on.

1259
01:09:15,160 --> 01:09:15,960
Interesting.
Yeah.

1260
01:09:16,840 --> 01:09:20,880
So it's not even a problem for
the bandwidth because we're not

1261
01:09:20,880 --> 01:09:23,279
going up and down, we're a local
only.

1262
01:09:23,840 --> 01:09:27,800
Interesting.
You know, like, I've had so many

1263
01:09:27,800 --> 01:09:33,479
conversations with people in, in
the industry about the idea of,

1264
01:09:34,080 --> 01:09:37,720
you know, a concert with no
sound, you know, no speakers,

1265
01:09:38,120 --> 01:09:39,200
you know, we.
Are disco.

1266
01:09:39,319 --> 01:09:43,040
We are having silent disco.
Really.

1267
01:09:44,279 --> 01:09:46,640
Right downtown in Montreal.
A bunch of people with

1268
01:09:46,640 --> 01:09:48,640
headphones on that are just
exactly having.

1269
01:09:48,640 --> 01:09:51,279
A great old one after 11:00,
that's cool.

1270
01:09:51,279 --> 01:09:52,920
Having a great time in the
street, That's cool.

1271
01:09:52,920 --> 01:09:57,040
You know what we did in France?
Several languages drive in movie

1272
01:09:57,040 --> 01:10:00,440
theater.
We were having Wi-Fi antennas on

1273
01:10:00,440 --> 01:10:03,160
tripods all over the parking lot
and people were coming in.

1274
01:10:03,160 --> 01:10:05,240
You want to have it French, like
French.

1275
01:10:05,280 --> 01:10:07,680
You want to have it original
version like original and you

1276
01:10:07,680 --> 01:10:09,760
have it in English in your car.
That's crazy.

1277
01:10:09,960 --> 01:10:16,200
Yeah, that's wild.
I mean, the scary thing is, and

1278
01:10:16,200 --> 01:10:21,800
I'm sure you've got a response
to this, but technology is

1279
01:10:21,800 --> 01:10:27,000
moving so quickly right now that
you know, it's almost like

1280
01:10:27,000 --> 01:10:30,280
there's fifty options to do
similar things.

1281
01:10:30,280 --> 01:10:32,920
And you know, because of the
direction that you've gone with

1282
01:10:32,920 --> 01:10:37,040
the simplicity and staying on
Wi-Fi and not having cloud based

1283
01:10:37,040 --> 01:10:42,120
or an app or anything, it seems
like there's some longevity to

1284
01:10:42,120 --> 01:10:43,760
it.
You know it's not.

1285
01:10:43,880 --> 01:10:45,880
Really.
No, Let me explain.

1286
01:10:46,120 --> 01:10:49,000
First of all, we are retro
compatible with all the

1287
01:10:49,000 --> 01:10:54,880
generation of web browsers and
we're HTML5, so we can update

1288
01:10:54,920 --> 01:10:58,600
our system remotely if ever
there's an update coming.

1289
01:10:58,680 --> 01:11:02,520
So, right, it's super easy.
And we're following the tendency

1290
01:11:02,520 --> 01:11:06,040
of the web browser themselves,
yeah, such as Google Chrome,

1291
01:11:06,040 --> 01:11:09,280
Safari and stuff like that.
So the longevity is not

1292
01:11:09,280 --> 01:11:14,000
necessarily an issue on our end
because we are a web page.

1293
01:11:14,200 --> 01:11:17,480
Yeah, when I talk about
longevity, I mean of the tech

1294
01:11:17,480 --> 01:11:21,120
itself.
So for example, you talk about

1295
01:11:21,120 --> 01:11:26,200
hearing impaired and, you know,
Apple has convinced themselves

1296
01:11:26,200 --> 01:11:28,400
that they're going to deal with
hearing impaired through

1297
01:11:28,400 --> 01:11:30,400
Airpods.
You know, they're just basically

1298
01:11:30,400 --> 01:11:33,240
going to amplify the sound in
Airpods and you can control how

1299
01:11:33,240 --> 01:11:35,360
much it's amplified directly on
your iPhone.

1300
01:11:35,640 --> 01:11:37,960
Cost you nothing.
It's in your Airpods that you

1301
01:11:37,960 --> 01:11:41,920
already own, and it's a great
solution.

1302
01:11:41,920 --> 01:11:45,840
It's a very simple solution,
translation, translation.

1303
01:11:45,840 --> 01:11:49,480
Obviously you've already got, I
believe Google has it in their

1304
01:11:49,480 --> 01:11:54,800
phones already where you've got
instant translation to many

1305
01:11:54,800 --> 01:11:58,160
different languages live
straight through your

1306
01:11:58,160 --> 01:12:02,360
headphones.
And so I think some of these

1307
01:12:02,360 --> 01:12:06,880
things are being handled with
very simple technologies, while

1308
01:12:06,880 --> 01:12:09,680
very complicated technologies,
but very simple devices, the

1309
01:12:09,680 --> 01:12:13,880
phone in your hand.
And so that when I'm talking

1310
01:12:13,880 --> 01:12:16,280
about longevity, I'm talking
about how long is this

1311
01:12:16,280 --> 01:12:19,360
technology going to be needed is
is when I'm talking about

1312
01:12:19,360 --> 01:12:22,400
longevity.
May I ask about the speaker

1313
01:12:22,400 --> 01:12:25,800
boxes as well?
Are we going to be rid of

1314
01:12:25,800 --> 01:12:28,560
speaker boxes?
My point is all of those things

1315
01:12:28,560 --> 01:12:31,440
that you're talking, and I will
also add to your example this

1316
01:12:31,440 --> 01:12:34,880
new technology where you can
have this kind of sound beam.

1317
01:12:35,000 --> 01:12:38,400
You're in a restaurant and you
can say, OK here pods.

1318
01:12:38,600 --> 01:12:41,360
I just want to be talking with
that person in front of me and

1319
01:12:41,360 --> 01:12:43,800
it's kind of doing a sound beam
right in front of me.

1320
01:12:44,000 --> 01:12:45,880
Yeah, that's, that's, that's
great.

1321
01:12:46,120 --> 01:12:50,600
But I mean, if you're into an
arena looking to an an hockey

1322
01:12:50,600 --> 01:12:54,080
game, hockey match, OK, Airpods,
follow the puck.

1323
01:12:54,320 --> 01:12:55,240
I need out.
Yeah.

1324
01:12:55,640 --> 01:13:00,560
And you know, I mean, I'm not
pretending to replace all of

1325
01:13:00,560 --> 01:13:04,240
these solution.
I know that consumer products

1326
01:13:04,280 --> 01:13:07,480
and more apps will be tried all
over the time.

1327
01:13:07,480 --> 01:13:09,920
So yeah, this is not an issue at
all.

1328
01:13:10,120 --> 01:13:12,400
Yeah.
And all of these apps that are

1329
01:13:12,400 --> 01:13:17,160
doing basically you have to
compare Devox with all the apps.

1330
01:13:17,160 --> 01:13:19,480
You can pick one.
You need to compare with all the

1331
01:13:19,480 --> 01:13:24,160
apps Yeah, just tried them all.
I'm talking with the sport

1332
01:13:24,160 --> 01:13:28,360
industry since the, you know,
mainly 2 years now with the

1333
01:13:28,360 --> 01:13:31,240
Australian Open and stuff, all
the big leagues, all the big

1334
01:13:31,240 --> 01:13:35,520
teams and all we're using this
app All we are using this app,

1335
01:13:35,600 --> 01:13:38,320
all we are using this one.
They're all having a different

1336
01:13:38,320 --> 01:13:39,560
one.
How's it go?

1337
01:13:39,920 --> 01:13:41,720
Well, a few adoptions.
People don't like it.

1338
01:13:41,720 --> 01:13:42,520
No.
How come?

1339
01:13:42,760 --> 01:13:46,800
Well, because this is only the
men that downloaded it and

1340
01:13:46,800 --> 01:13:48,520
women, the kids couldn't have
it.

1341
01:13:49,080 --> 01:13:52,000
And they need to figure it out.
They don't have the right

1342
01:13:52,000 --> 01:13:54,080
generation.
And we have to support the app

1343
01:13:54,080 --> 01:13:56,560
on the App Store.
And it's like, right, Be my

1344
01:13:56,560 --> 01:13:57,560
guest.
Try them all.

1345
01:13:57,720 --> 01:14:00,320
Yeah.
And the broadcasters refuse to

1346
01:14:00,320 --> 01:14:03,640
give the feed because it is
cloud based.

1347
01:14:04,280 --> 01:14:06,600
Yeah.
So they're giving you a delayed

1348
01:14:06,600 --> 01:14:07,760
feed.
Yeah.

1349
01:14:08,560 --> 01:14:11,360
But let's take this example.
OK, Let's take this stupid

1350
01:14:11,360 --> 01:14:14,240
example where you cancel one
seat in the first row.

1351
01:14:14,520 --> 01:14:18,720
You just decide that this seat
is not for a spectator, it's a

1352
01:14:18,720 --> 01:14:24,160
microfilm and it's beaming
widely directly onto the field.

1353
01:14:24,400 --> 01:14:27,160
OK.
And you can have a button which

1354
01:14:27,160 --> 01:14:30,080
is called first row seat.
So whatever, if you're in the

1355
01:14:30,080 --> 01:14:32,400
Nosebleed up there, you click
first row seat.

1356
01:14:32,840 --> 01:14:39,280
So we can with Divogs have this
versatility to, to inject new

1357
01:14:39,280 --> 01:14:43,240
audio mixed signal.
Let's take the commentators and

1358
01:14:43,240 --> 01:14:47,560
the same feed without the voice.
So it's only like sound

1359
01:14:47,560 --> 01:14:49,240
enhancement?
Interesting.

1360
01:14:49,800 --> 01:14:53,800
So if you were having an app,
for instance, or earbuds, how

1361
01:14:53,800 --> 01:14:57,320
will you be able to tune in all
of these features?

1362
01:14:59,440 --> 01:15:01,800
See, this is always, this is
always my question though,

1363
01:15:01,800 --> 01:15:04,240
Sebastian.
Like I think if, if you want

1364
01:15:04,240 --> 01:15:08,520
people to go to a concert and
wear headphones instead of

1365
01:15:08,680 --> 01:15:13,000
instead of having a line array
sound system or whatever, I

1366
01:15:13,000 --> 01:15:16,960
think to get there, there has to
be so much interactive

1367
01:15:17,560 --> 01:15:20,680
capability.
So I can, I've got my own

1368
01:15:20,680 --> 01:15:25,160
equalizers, I can tune my own
mix, I can have more bass, less

1369
01:15:25,520 --> 01:15:29,800
mid, whatever I want to do.
I can change languages, I can

1370
01:15:29,800 --> 01:15:33,880
have Taylor Swift in Chinese,
God forbid, you know.

1371
01:15:33,880 --> 01:15:39,800
So I think all of those types of
things need to exist before it

1372
01:15:39,800 --> 01:15:41,760
becomes a really great user
experience.

1373
01:15:42,760 --> 01:15:45,800
Well, it depends on how many
feeds.

1374
01:15:46,520 --> 01:15:51,000
OK, one thing, funny, if you are
attending an hockey game and you

1375
01:15:51,000 --> 01:15:54,720
have, I don't know, TSN feed,
let's say you have one

1376
01:15:54,720 --> 01:15:57,200
broadcaster feed.
So you open up the Devox page

1377
01:15:57,200 --> 01:16:01,920
and you have only one button
like, oh, cool, or don't need

1378
01:16:01,920 --> 01:16:05,920
it.
But if there's local team to

1379
01:16:05,920 --> 01:16:10,520
broadcaster, visitor team to
broadcaster, ice, microfilm.

1380
01:16:11,160 --> 01:16:14,640
Star player of the day
microfilm, Yeah, DJ and House

1381
01:16:14,640 --> 01:16:18,000
Speaker and blah blah blah.
And you give a lot of options

1382
01:16:18,120 --> 01:16:21,680
You got all these feeds already
there going to the hobby van.

1383
01:16:21,840 --> 01:16:25,000
So when you're loading the page,
you feel like you need to pick

1384
01:16:25,000 --> 01:16:27,480
and choose oh wow, I got all the
choices.

1385
01:16:27,480 --> 01:16:29,880
OK, so I'm going to pick.
You feel like you have to pick

1386
01:16:29,880 --> 01:16:34,440
one.
Can you imagine this versatility

1387
01:16:34,440 --> 01:16:38,400
over your headphones, head buds?
No.

1388
01:16:38,400 --> 01:16:40,920
All these smart things, I mean
well.

1389
01:16:40,920 --> 01:16:44,440
I think the challenge you're
always gonna have there as far

1390
01:16:44,440 --> 01:16:47,800
as the the app and the cloud and
all of that, latency is always

1391
01:16:47,800 --> 01:16:50,960
going to be a problem.
And with yours, latency isn't a

1392
01:16:50,960 --> 01:16:54,320
problem apparently.
So what about reliability?

1393
01:16:54,320 --> 01:16:57,200
Like does the web page ever
crash or anything like that?

1394
01:16:58,440 --> 01:17:00,880
What happened?
I mean, on our end, actually,

1395
01:17:00,880 --> 01:17:04,720
sometimes people are refreshing
the page by mistake or they're

1396
01:17:04,720 --> 01:17:07,200
loading the page from home or
something, so they have to

1397
01:17:07,200 --> 01:17:09,880
refresh it once on site.
But I mean, hey, it's basic

1398
01:17:09,880 --> 01:17:12,000
browsing.
Does your phone have to be?

1399
01:17:12,160 --> 01:17:15,480
Does the screen have to be on?
No, OK, no.

1400
01:17:15,480 --> 01:17:18,480
That's why we're using audio
only on purpose.

1401
01:17:18,480 --> 01:17:21,880
Yeah, if you were to have video
or subtitle or bumper in or

1402
01:17:21,880 --> 01:17:26,480
whatever it is, you need to, you
need to fake something in your

1403
01:17:26,480 --> 01:17:27,760
phone, basically it's called an
app.

1404
01:17:28,000 --> 01:17:31,680
Yeah, so if you're doing audio
only through a web page, any web

1405
01:17:31,680 --> 01:17:33,640
browser thinks you are web
radio.

1406
01:17:34,000 --> 01:17:35,760
Interesting, I like it.
You kill.

1407
01:17:35,760 --> 01:17:36,920
The screen and put it in your
pocket.

1408
01:17:37,120 --> 01:17:42,080
Yeah, and by carrying signal
only audio, it's super, super

1409
01:17:42,080 --> 01:17:44,320
light into any Wi-Fi
environment.

1410
01:17:44,360 --> 01:17:47,640
So your business model currently
as far as your sales strategy

1411
01:17:47,640 --> 01:17:51,520
and stuff, is it rental or a
sale?

1412
01:17:52,560 --> 01:17:56,120
We are positioning ourselves as
manufacturer what we are OK.

1413
01:17:56,160 --> 01:17:59,120
So basically we are having a
network all over the world right

1414
01:17:59,120 --> 01:18:02,200
now.
So a lot of are confirm and we

1415
01:18:02,200 --> 01:18:04,360
are dealing contracts as we
speak.

1416
01:18:04,360 --> 01:18:08,120
So I can say too much but with
several countries in the same

1417
01:18:08,120 --> 01:18:10,160
time.
So basically what we're doing

1418
01:18:10,160 --> 01:18:15,360
right now is building this kind
of huge worldwide network.

1419
01:18:15,760 --> 01:18:17,880
We'll be positing ourselves as
manufacturer.

1420
01:18:18,160 --> 01:18:20,400
So there's but the product.
Will sell.

1421
01:18:20,400 --> 01:18:24,440
It's not a rental model.
Ideally it will be sale, but you

1422
01:18:24,440 --> 01:18:27,760
know if you're having a company
that is doing large event.

1423
01:18:27,760 --> 01:18:30,960
Yeah, you could create a rental.
They will be buying it and they

1424
01:18:30,960 --> 01:18:32,760
will be renting it.
Yeah, yeah.

1425
01:18:33,200 --> 01:18:35,880
No, I mean, if you're doing, if
you're doing production for

1426
01:18:36,280 --> 01:18:40,000
meetings and, and, and you know,
corporate events and things like

1427
01:18:40,000 --> 01:18:42,520
that, it would make sense to
have them in your stock and rent

1428
01:18:42,520 --> 01:18:45,200
them out to clients.
But yeah, and.

1429
01:18:45,760 --> 01:18:48,480
Yeah, but also you could
obviously go in and sell a

1430
01:18:48,480 --> 01:18:50,840
system to a Convention Center or
to a absolutely.

1431
01:18:51,520 --> 01:18:54,680
Yeah.
So no, I'm, I'm curious.

1432
01:18:55,000 --> 01:18:58,040
I I'm just curious about that
because like for all of the

1433
01:18:58,040 --> 01:19:01,960
weird fringe markets, you know,
like my son grew up a a go Kart

1434
01:19:02,040 --> 01:19:07,960
racing driver and then a car
racing driver and, and even go

1435
01:19:07,960 --> 01:19:10,720
Kart tracks.
Now they have video, they have

1436
01:19:10,720 --> 01:19:14,960
announcers they have and then
they have these horn terrible

1437
01:19:14,960 --> 01:19:18,880
speakers all over the parking
lot or wherever the the go Kart

1438
01:19:18,880 --> 01:19:22,040
track is.
And most of those tracks now are

1439
01:19:22,160 --> 01:19:26,200
they have Wi-Fi and so it would
make so much sense.

1440
01:19:26,200 --> 01:19:29,640
But I again like maybe after the
call I'll ask you what the

1441
01:19:29,640 --> 01:19:33,320
pricing looks like and stuff
because maybe it's too expensive

1442
01:19:33,320 --> 01:19:36,080
for an application like that a
smaller.

1443
01:19:36,080 --> 01:19:39,080
Application like that really I
need out yeah so.

1444
01:19:39,080 --> 01:19:40,960
It's less than I would expect,
right?

1445
01:19:41,840 --> 01:19:42,480
We'll see.
We'll see.

1446
01:19:42,480 --> 01:19:45,320
Yeah.
But the The thing is, just take

1447
01:19:45,320 --> 01:19:49,080
this carting example here, OK?
So you are a dad, proud dad

1448
01:19:49,080 --> 01:19:50,400
looking at your son racing,
right?

1449
01:19:50,440 --> 01:19:50,800
Yeah.
OK.

1450
01:19:50,800 --> 01:19:54,600
Just.
And you have this authorization

1451
01:19:54,600 --> 01:19:59,000
from the racetrack to use.
Let's imagine your son is having

1452
01:19:59,000 --> 01:20:02,000
a microphone in his helmet.
So for a pit crew, communication

1453
01:20:02,000 --> 01:20:03,240
and stuff like that, yeah, they
can.

1454
01:20:03,240 --> 01:20:06,880
Like any motor sport, they can.
No, but they're already doing it

1455
01:20:06,920 --> 01:20:08,280
for the motorsport.
Yeah, yeah.

1456
01:20:08,360 --> 01:20:09,520
And stuff.
So.

1457
01:20:10,160 --> 01:20:12,680
So let's say you have other
microphones that are picking up

1458
01:20:12,680 --> 01:20:15,520
the sound of the engine, the
squeaking tires and stuff like

1459
01:20:15,520 --> 01:20:16,960
that.
So you take all of those feet

1460
01:20:16,960 --> 01:20:19,720
into one mix.
And you have a button which is

1461
01:20:19,720 --> 01:20:23,360
called name of your son and you
click on it and you are inside

1462
01:20:23,360 --> 01:20:25,000
of the cart within.
Yeah.

1463
01:20:25,160 --> 01:20:28,000
You might not have this
communication, yeah, but you

1464
01:20:28,000 --> 01:20:29,640
will be feeling that.
You are great.

1465
01:20:29,640 --> 01:20:30,480
Yeah.
No, that's cool.

1466
01:20:30,560 --> 01:20:33,040
Yeah, that's cool.
No, but I'm just talking about

1467
01:20:33,040 --> 01:20:36,720
even the announcer, you know
who, because you're never close

1468
01:20:36,720 --> 01:20:38,720
enough to a speaker where you
can hear him.

1469
01:20:38,720 --> 01:20:43,360
And and if you go on YouTube,
because they, they generally

1470
01:20:43,360 --> 01:20:47,200
are, are publishing these or
doing live streams out via

1471
01:20:47,200 --> 01:20:49,240
YouTube.
But live streams are not live,

1472
01:20:49,320 --> 01:20:50,960
you know they're they're.
Exactly.

1473
01:20:51,160 --> 01:20:55,240
Anywhere from 2:00 to 22nd, you
know, delays and.

1474
01:20:55,240 --> 01:20:59,320
I have a funny example for you.
Here we were showcasing Devox to

1475
01:20:59,320 --> 01:21:05,160
a client in Monster Truck event.
Okay, yeah, can you hear the

1476
01:21:05,160 --> 01:21:07,120
comment?
Theaters at the Monster Truck.

1477
01:21:07,120 --> 01:21:08,600
Yeah, of course I can.
Yeah.

1478
01:21:08,960 --> 01:21:10,960
Hey, how y'all doing?
Wow.

1479
01:21:12,080 --> 01:21:14,240
This is yeah, you.
Need to translate from that to

1480
01:21:14,240 --> 01:21:17,080
English.
Yeah, yeah, I mean, okay, so

1481
01:21:17,080 --> 01:21:19,480
just earbuds, just get rid of
the engine.

1482
01:21:19,600 --> 01:21:22,960
Yeah yeah, good luck with that.
Yeah, it's bouncing all over the

1483
01:21:22,960 --> 01:21:24,520
place of.
Course, you can't hear what

1484
01:21:24,520 --> 01:21:26,320
they're saying.
So that's my.

1485
01:21:26,880 --> 01:21:31,400
Yeah, no, that's a good example.
So Divox means digital vocals?

1486
01:21:31,400 --> 01:21:36,120
Is that what it's?
Direct, direct box, basically at

1487
01:21:36,160 --> 01:21:41,200
first, just if we rolled back a
bit, it was invented for instant

1488
01:21:41,200 --> 01:21:43,440
translation without noticing the
reach.

1489
01:21:43,520 --> 01:21:45,400
Yeah.
So it's direct box.

1490
01:21:45,400 --> 01:21:46,760
Yeah, basically.
Interesting.

1491
01:21:46,760 --> 01:21:49,400
Yeah.
I mean, what a cool technology.

1492
01:21:49,400 --> 01:21:54,200
I'm really excited for you.
I think even just and when you

1493
01:21:54,200 --> 01:21:59,040
say just it's a huge market, but
just the corporate convention

1494
01:21:59,040 --> 01:22:01,920
meeting business alone I think
is massive.

1495
01:22:02,520 --> 01:22:04,800
House of Worship House of
worship is another.

1496
01:22:04,800 --> 01:22:08,480
Big one you got, you got a tray
full of old cell phones that are

1497
01:22:08,480 --> 01:22:11,200
not having a SIM card.
Yeah, they are Wi-Fi capable.

1498
01:22:11,200 --> 01:22:12,400
That's that's a receiver right
there.

1499
01:22:12,400 --> 01:22:13,280
Right.
Yeah.

1500
01:22:13,280 --> 01:22:16,320
So if you take an older
generation that might be having

1501
01:22:16,520 --> 01:22:19,880
earring problem and stuff like
that, hey, here's your personal

1502
01:22:19,880 --> 01:22:22,720
amplifier done.
Yeah, well, I mean, even kids,

1503
01:22:22,720 --> 01:22:26,640
even just translation, you know,
for House of worship.

1504
01:22:26,640 --> 01:22:30,280
Like I, I live in South Florida.
You know, you've got a huge

1505
01:22:30,280 --> 01:22:33,800
Hispanic population along with,
you know, other people too,

1506
01:22:33,800 --> 01:22:38,920
Russian, German, whatever.
And I could see it used in

1507
01:22:38,920 --> 01:22:41,040
houses of worship, even just in
Florida.

1508
01:22:42,160 --> 01:22:45,600
So yeah, I mean, to me, I think
this is a really, really cool

1509
01:22:45,600 --> 01:22:47,680
product.
I'm pretty excited about it, so.

1510
01:22:47,680 --> 01:22:52,680
It is so simple that you can
even wait for the bus, scan a QR

1511
01:22:52,800 --> 01:22:55,560
that will be connecting you to
the Wi-Fi, redirect to the right

1512
01:22:55,560 --> 01:22:59,080
page, and hearing the Billboard
right in front of you before the

1513
01:22:59,080 --> 01:23:03,520
bus is coming in.
It's that quick.

1514
01:23:04,120 --> 01:23:07,280
Don't just download an app.
Yeah, interesting.

1515
01:23:07,280 --> 01:23:09,680
There's no speaker boxes.
It's in exterior places.

1516
01:23:09,920 --> 01:23:12,800
Well, give me the audio feed.
And it's been yeah, Internet and

1517
01:23:12,800 --> 01:23:15,920
you're good to go this.
Is a world that so many

1518
01:23:15,920 --> 01:23:21,240
different companies are trying
to tackle, which is some form of

1519
01:23:21,240 --> 01:23:27,600
connectivity to your cell phone,
whether it's it's just Internet

1520
01:23:27,600 --> 01:23:32,080
of Things is 1 Area where
they're trying to either

1521
01:23:32,080 --> 01:23:35,200
triangulate you and bring you to
a certain part of a shopping

1522
01:23:35,200 --> 01:23:37,920
mall, for example, well 2.
Things.

1523
01:23:37,960 --> 01:23:40,320
Yeah, two things.
That is exactly why I do have

1524
01:23:40,440 --> 01:23:43,240
and I do own my patent.
First of all, of course, yeah.

1525
01:23:43,920 --> 01:23:47,680
Second thing, I cannot announce
it like publicly.

1526
01:23:47,720 --> 01:23:50,840
I hate what I can tell you no,
but I will tell you after.

1527
01:23:51,000 --> 01:23:53,680
You want to all right.
May I or should I?

1528
01:23:54,120 --> 01:23:56,200
We'll see.
But we get we're just on the

1529
01:23:56,200 --> 01:24:01,080
edge to to announce a huge
partnership with a huge company

1530
01:24:01,080 --> 01:24:03,880
that is doing huge Wi-Fi
integration.

1531
01:24:03,920 --> 01:24:05,160
Good for you, let me put it that
way.

1532
01:24:05,160 --> 01:24:06,800
Congratulations.
Good for you.

1533
01:24:06,880 --> 01:24:09,480
So on the audio side, you
already have everything you

1534
01:24:09,480 --> 01:24:11,600
need.
Microphone, console, Obi van,

1535
01:24:11,840 --> 01:24:14,000
whatever you need, you decide.
But when I talk about.

1536
01:24:14,300 --> 01:24:16,600
Wi-Fi.
Yeah, no, it's amazing.

1537
01:24:16,600 --> 01:24:20,600
And I can understand well enough
your technology to know why

1538
01:24:20,600 --> 01:24:22,080
you've done it the way you've
done it.

1539
01:24:22,320 --> 01:24:25,240
It makes a huge amount of sense.
Again, and you're talking about

1540
01:24:25,240 --> 01:24:29,040
live music, live sporting
events, live keynote

1541
01:24:29,040 --> 01:24:34,320
presentations, live, you know,
latency is an issue and you've

1542
01:24:34,320 --> 01:24:37,480
done away with that issue and
also connectivity.

1543
01:24:37,480 --> 01:24:41,000
And again, forcing people to
download an app and forcing

1544
01:24:41,000 --> 01:24:44,000
people to do all kinds of,
they're all like, we're so

1545
01:24:44,000 --> 01:24:45,920
spoiled now.
Like I remember when downloading

1546
01:24:45,920 --> 01:24:49,240
an app wasn't a big deal.
Now it's like, you're gonna make

1547
01:24:49,240 --> 01:24:52,040
me.
Yes, you know, And then if

1548
01:24:52,040 --> 01:24:54,240
you're like me, you're a clean
freak on your apps.

1549
01:24:54,240 --> 01:24:56,600
I don't like adding apps, you
know, I've got them all

1550
01:24:56,600 --> 01:25:02,360
perfectly organized in files,
you know, and and so I get it.

1551
01:25:02,360 --> 01:25:04,640
I completely get it.
So let me ask you, one of my

1552
01:25:04,640 --> 01:25:10,360
favorite topics is is AI.
And yeah, so I again, I'm not

1553
01:25:10,360 --> 01:25:14,400
smart enough to be able to talk
to a really smart AI person, but

1554
01:25:14,400 --> 01:25:18,120
I'm smart enough to talk to most
people in our industry who are

1555
01:25:18,120 --> 01:25:23,600
either scared to death of AI or
in some cases they're just

1556
01:25:23,600 --> 01:25:26,640
ignoring it.
Like the it's OK, you know, I

1557
01:25:26,640 --> 01:25:27,960
don't even want to talk about
AI.

1558
01:25:28,040 --> 01:25:30,120
It's not something I pay
attention to right now.

1559
01:25:30,640 --> 01:25:31,920
OK.
So.

1560
01:25:31,920 --> 01:25:36,560
I love AI, Yeah, I encourage
people to use it carefully.

1561
01:25:37,480 --> 01:25:44,200
I think that it is a little
harder than we thought about.

1562
01:25:44,440 --> 01:25:46,680
Let's take translation for it as
a good example.

1563
01:25:46,680 --> 01:25:48,920
OK, Just aim to this example
with translation.

1564
01:25:50,240 --> 01:25:53,560
I can.
English is a second language for

1565
01:25:53,560 --> 01:25:55,160
me.
OK, Sometimes I'm not having the

1566
01:25:55,160 --> 01:25:56,800
right grammar formulation and
stuff like that.

1567
01:25:56,800 --> 01:25:59,160
So therefore it might be
translating a little weird

1568
01:25:59,960 --> 01:26:02,760
because not necessarily
understand what I'm saying.

1569
01:26:02,920 --> 01:26:05,560
That's one thing super technical
speech.

1570
01:26:05,720 --> 01:26:10,120
Sometimes it's hard sarcasm,
humor, non verbal.

1571
01:26:11,240 --> 01:26:14,360
I've been talking with a lot of
translator human being, I mean

1572
01:26:14,360 --> 01:26:17,720
physical person that translates
and they are telling me that

1573
01:26:17,760 --> 01:26:21,480
they are so much in demand since
everybody's trying AI.

1574
01:26:21,960 --> 01:26:25,120
I'm not saying it's not good
enough, I'm saying it's not good

1575
01:26:25,120 --> 01:26:27,920
enough yet.
And you know what?

1576
01:26:28,120 --> 01:26:31,120
If you want to take your own
laptop, OK, Right now you take

1577
01:26:31,120 --> 01:26:33,720
your laptop.
You're installing an acquisition

1578
01:26:33,720 --> 01:26:36,880
card, for instance, and you're
using an AI to translate.

1579
01:26:37,800 --> 01:26:40,000
Good.
Give me the Jack 18 out, give me

1580
01:26:40,000 --> 01:26:43,040
the headphone Jack out to DVOX
and I will be streaming it over.

1581
01:26:43,080 --> 01:26:45,760
Yeah.
So next week you're gonna be

1582
01:26:45,760 --> 01:26:48,040
trying another one, another
software.

1583
01:26:48,040 --> 01:26:53,000
So I'm not into trying to
integrate a translation solution

1584
01:26:53,000 --> 01:26:56,560
inside of DVOX.
It's working just fine as it is

1585
01:26:56,560 --> 01:26:58,920
right now.
But be my guest, use whatever

1586
01:26:58,920 --> 01:26:59,280
you.
Please.

1587
01:26:59,280 --> 01:27:01,080
Yeah, You're a broadcast
solution.

1588
01:27:01,080 --> 01:27:03,080
You're not a translation
solution.

1589
01:27:03,080 --> 01:27:06,240
You're a broadcast solution.
I'll broadcast whatever you want

1590
01:27:06,240 --> 01:27:08,480
me to.
If you want me to broadcast, you

1591
01:27:08,480 --> 01:27:12,240
know, the hi hat from the drums,
because I want everybody to just

1592
01:27:12,240 --> 01:27:15,400
hear the hi hat from the drums.
That's what I'm going to do, you

1593
01:27:15,400 --> 01:27:17,520
know?
And depending, you know, take

1594
01:27:17,520 --> 01:27:21,280
about the courthouses again, OK,
these translator have to be

1595
01:27:21,280 --> 01:27:27,680
someone in an insulated boot
inside of the room with a visual

1596
01:27:27,680 --> 01:27:31,120
on everyone because they have to
translate them on verbal as

1597
01:27:31,120 --> 01:27:35,240
well.
They have to wait by the end of

1598
01:27:35,240 --> 01:27:38,920
the sentence before translating
to pick exactly what it is.

1599
01:27:40,120 --> 01:27:44,840
What I'm telling you, green,
green, green, green.

1600
01:27:45,800 --> 01:27:47,480
It would be translating as the
color.

1601
01:27:48,000 --> 01:27:51,240
But in fact, this guy, green,
green, green, green, green.

1602
01:27:51,240 --> 01:27:53,640
This guy was so green.
Yeah, it's not the same thing at

1603
01:27:53,680 --> 01:27:54,560
all.
Yeah, yeah.

1604
01:27:54,760 --> 01:27:58,880
So that's what I'm saying about
AI use with potion, right?

1605
01:27:58,920 --> 01:28:00,520
I'm not sure I want to fit it
in.

1606
01:28:00,520 --> 01:28:02,600
So let me argue with you for a
second on that one.

1607
01:28:02,600 --> 01:28:03,480
Go ahead.
Go ahead.

1608
01:28:04,120 --> 01:28:08,600
So I think translators who are
saying AI isn't ready and AI is

1609
01:28:08,600 --> 01:28:11,360
not going to replace them and
stuff are full of shit.

1610
01:28:11,800 --> 01:28:15,360
You know, I think, I think
translators are the first people

1611
01:28:15,360 --> 01:28:20,400
who are going to be heavily
replaced by AI because not, not

1612
01:28:20,400 --> 01:28:22,760
for any reason.
And this is by no means a slight

1613
01:28:22,760 --> 01:28:25,000
against translators.
They're very important people

1614
01:28:25,000 --> 01:28:27,640
and historically have been very,
very important people.

1615
01:28:27,880 --> 01:28:31,240
But it's a very easy thing to
replace with AI and.

1616
01:28:31,240 --> 01:28:34,960
Hoping you're noted.
Is it going to get words mixed

1617
01:28:34,960 --> 01:28:36,560
up every now and then?
Yes.

1618
01:28:36,720 --> 01:28:39,560
I mean, it's just like how many
people right now are using AI

1619
01:28:39,560 --> 01:28:42,480
for coding.
Do you just take the code that

1620
01:28:42,480 --> 01:28:45,520
it puts out and boom, put it
straight into an electronic

1621
01:28:45,720 --> 01:28:48,080
device and it works?
No, of course not.

1622
01:28:48,080 --> 01:28:51,600
You have to, you still have to
check it, change some things,

1623
01:28:51,640 --> 01:28:56,160
you know, like I use it when I'm
writing documents or when I'm

1624
01:28:56,160 --> 01:29:00,040
writing a story or, or a press
release even.

1625
01:29:00,280 --> 01:29:03,480
I will use AI, but then I go
over it and I change it.

1626
01:29:03,480 --> 01:29:09,240
So AI is doing 80% of the work,
I'm doing the other 20% and I

1627
01:29:09,240 --> 01:29:12,120
think it.
Might be a little just too fast

1628
01:29:12,120 --> 01:29:13,120
adoption.
That's my.

1629
01:29:13,160 --> 01:29:14,960
That's my.
Personal opinion I agree with

1630
01:29:15,080 --> 01:29:17,080
Now I'm not arguing with you on
that one.

1631
01:29:17,080 --> 01:29:20,240
The the speed of AI is scaring
the hell out of me right now.

1632
01:29:20,240 --> 01:29:25,320
Like it's moving faster probably
than maybe any technology ever

1633
01:29:25,320 --> 01:29:27,520
has.
Maybe the Internet.

1634
01:29:27,520 --> 01:29:29,920
I mean, the Internet moved
pretty quickly when when it

1635
01:29:30,440 --> 01:29:35,640
first started to where it is
today, but still AI is moving

1636
01:29:35,640 --> 01:29:38,240
so.
Much Internet was slowed down by

1637
01:29:38,240 --> 01:29:41,440
the computer themselves, by the
hardware to deal with it and the

1638
01:29:41,440 --> 01:29:44,720
bandwidth.
So now AI got no limit.

1639
01:29:44,880 --> 01:29:46,880
Yeah, it doesn't have those
limitations.

1640
01:29:46,880 --> 01:29:49,520
So it's moving very quickly.
Well, the limitations I guess

1641
01:29:49,520 --> 01:29:52,360
are, are the hardware to carry
it.

1642
01:29:52,440 --> 01:29:56,400
You know the the computing power
is is a limitation but and.

1643
01:29:57,520 --> 01:30:00,840
You might be right about the
translator that will be out of

1644
01:30:00,920 --> 01:30:03,560
out of jobs soon.
And you know, maybe you are.

1645
01:30:03,560 --> 01:30:06,320
Translators and travel agents, I
think are the two that are going

1646
01:30:06,320 --> 01:30:08,320
to be impacted the most, most
quickly.

1647
01:30:09,160 --> 01:30:11,880
But if you take the translator,
there's still a lot of solution

1648
01:30:11,880 --> 01:30:14,880
these days just to keep the
translator off site.

1649
01:30:15,040 --> 01:30:18,000
So even Zoom have integrated a
solution where the translator

1650
01:30:18,000 --> 01:30:22,840
can be off site and there's a
lot of software that that are

1651
01:30:22,840 --> 01:30:26,120
specialized in keeping the
translator off site.

1652
01:30:26,120 --> 01:30:29,680
So not now.
You might be right, but not now.

1653
01:30:29,720 --> 01:30:33,080
Yeah, yeah.
And as I was saying, just take

1654
01:30:33,120 --> 01:30:36,520
any software you please, any AI
you please, give me the Jack

1655
01:30:36,520 --> 01:30:37,840
out.
I know.

1656
01:30:37,840 --> 01:30:40,080
I love that.
Yeah, I love that I love.

1657
01:30:40,280 --> 01:30:43,000
Again, I'm not comparing AI to
what you're doing.

1658
01:30:43,320 --> 01:30:50,040
I'm just, I think AI is going to
pick on very specific things one

1659
01:30:50,040 --> 01:30:55,960
at a time, whereas your solution
is for a lot of different things

1660
01:30:56,400 --> 01:30:59,640
and isn't specific.
AI is very specific.

1661
01:30:59,640 --> 01:31:01,240
It's very good at specific
things.

1662
01:31:01,400 --> 01:31:05,000
When you try to use ChatGPT to
create images, they're usually

1663
01:31:05,000 --> 01:31:07,280
crappy images.
But if you go to an image

1664
01:31:07,280 --> 01:31:10,480
generation AI tool and create
images, they're very good

1665
01:31:10,680 --> 01:31:13,720
because that's all it does.
It's very specific to that.

1666
01:31:13,720 --> 01:31:16,400
It's learned a lot of
information to be able to do

1667
01:31:16,400 --> 01:31:18,200
that, etcetera.
So I think.

1668
01:31:18,200 --> 01:31:23,360
We'll see the merge with AI and
technology a little nicely later

1669
01:31:23,360 --> 01:31:24,600
on.
Because I think so too.

1670
01:31:24,880 --> 01:31:27,800
Yeah, at one end you need a
microphone, at the other end you

1671
01:31:27,800 --> 01:31:29,160
need headphones.
What's in between?

1672
01:31:29,640 --> 01:31:32,480
So they will need to have this
blend.

1673
01:31:32,480 --> 01:31:33,840
Yeah, that's a good point.
No, it's a.

1674
01:31:33,880 --> 01:31:35,160
Nicely organized.
Well said.

1675
01:31:35,520 --> 01:31:38,640
At one end you have ears.
You need a microphone.

1676
01:31:38,920 --> 01:31:41,760
Yeah, microphone and headphones,
what's connecting them?

1677
01:31:42,000 --> 01:31:44,960
Yeah.
Well, and, and again with

1678
01:31:44,960 --> 01:31:48,920
latency being I think one of the
biggest no Nos, you know, you

1679
01:31:48,920 --> 01:31:52,560
can't have latency otherwise.
To me the tool is ineffective.

1680
01:31:52,560 --> 01:31:55,320
If it's got latency, it's like,
I don't want to use it because I

1681
01:31:55,320 --> 01:31:58,440
want to hear that.
You know, what's funny is we'll

1682
01:31:58,440 --> 01:32:00,960
have to have a conversation
after the conversation as well

1683
01:32:00,960 --> 01:32:03,480
because Sarah is listening to
this and biting her tongue right

1684
01:32:03,480 --> 01:32:05,720
now.
Because Sarah worked for Formula

1685
01:32:05,720 --> 01:32:10,640
One and one of her jobs there
was with a company that was

1686
01:32:10,800 --> 01:32:16,120
producing a fan vision for for
people who could rent it.

1687
01:32:16,400 --> 01:32:18,920
And then they could watch
different camera views and

1688
01:32:18,920 --> 01:32:21,480
things on this little box that
they would carry around with

1689
01:32:21,480 --> 01:32:23,760
them and connect their
headphones to it and stuff.

1690
01:32:23,760 --> 01:32:27,240
So she's going to have an
opinion as well on all of this.

1691
01:32:28,760 --> 01:32:32,920
Robin.
So how how?

1692
01:32:32,920 --> 01:32:36,040
I don't even know where to go
with that.

1693
01:32:36,040 --> 01:32:39,440
Like, I mean, to me, it's an
incredible technology and it's a

1694
01:32:39,440 --> 01:32:41,480
today technology.
It's ready to go, right?

1695
01:32:41,480 --> 01:32:42,840
It's not.
It is, yeah.

1696
01:32:42,840 --> 01:32:44,640
No, no, it's not the prototype
at all.

1697
01:32:44,640 --> 01:32:46,320
It's kind of a ready to market
product.

1698
01:32:46,320 --> 01:32:48,240
I mean, we have resellers all
over the place.

1699
01:32:48,240 --> 01:32:51,480
Yeah.
And you know, this is way too

1700
01:32:51,480 --> 01:32:54,280
simple to be ignored.
And one of the main thing I'm

1701
01:32:54,280 --> 01:32:56,720
receiving from all of the
presentation I'm doing, all the

1702
01:32:56,720 --> 01:32:59,200
demo I'm doing and all the
clients I'm, you know,

1703
01:32:59,400 --> 01:33:02,000
presenting to is always the same
thing.

1704
01:33:02,000 --> 01:33:06,600
It's like, wow, how simple.
And all of the clients are

1705
01:33:06,600 --> 01:33:10,160
saying, finally something new.
Yeah, because it's not a new

1706
01:33:10,160 --> 01:33:11,560
camera.
It's not a new television

1707
01:33:11,560 --> 01:33:13,160
screen.
It's not a new speaker boxes.

1708
01:33:13,720 --> 01:33:15,440
It's a new thing.
It's a new technology.

1709
01:33:15,440 --> 01:33:17,200
The way we do it, we're the only
one doing it.

1710
01:33:17,200 --> 01:33:18,960
That's why we have this patent
on it.

1711
01:33:19,000 --> 01:33:22,000
Have you done a live event yet?
Yes, it rolls.

1712
01:33:22,240 --> 01:33:25,200
I should say a live music event,
yet concerts.

1713
01:33:25,840 --> 01:33:27,840
Not necessarily concerts.
I'm not.

1714
01:33:27,840 --> 01:33:30,200
I'm not pretending to challenge
the speaker boxes.

1715
01:33:30,200 --> 01:33:34,400
When you go to a a concert, you
want to have this vibe with the

1716
01:33:34,400 --> 01:33:36,040
speaker boxes and stuff like
that.

1717
01:33:36,040 --> 01:33:40,240
So not necessarily a music
concert, but what we did was for

1718
01:33:40,240 --> 01:33:43,840
the private rooms, the balcony.
Well, this is what I was

1719
01:33:43,840 --> 01:33:45,240
thinking.
Like this is what I was

1720
01:33:45,240 --> 01:33:47,200
thinking.
Private rooms or in a stadium

1721
01:33:47,200 --> 01:33:49,680
the seats in the top ten rows or
whatever.

1722
01:33:51,160 --> 01:33:54,920
Just areas where the sound maybe
isn't very good or.

1723
01:33:54,920 --> 01:33:58,600
Yes, then yes, we did.
But we're all proofs of concept,

1724
01:33:58,600 --> 01:34:00,760
so yeah, I cannot name them
already.

1725
01:34:00,760 --> 01:34:04,160
Yeah, but for all the private
balconies, the media room, the

1726
01:34:04,160 --> 01:34:06,840
whatever.
I guarantee you people listening

1727
01:34:06,840 --> 01:34:12,920
are going to have some ideas on
on, Oh my God, I really need

1728
01:34:13,200 --> 01:34:16,960
like the ability to put out a
second mix, you know?

1729
01:34:16,960 --> 01:34:23,200
So like historically, old people
always complain about bass.

1730
01:34:23,320 --> 01:34:25,560
It's too much bass or not enough
treble.

1731
01:34:25,680 --> 01:34:27,640
Not enough treble.
Especially if you have a

1732
01:34:27,760 --> 01:34:32,000
hairpiece, you know hairpieces
devices that have been made for

1733
01:34:32,000 --> 01:34:34,800
you which are self-employed
because you're having issue.

1734
01:34:35,120 --> 01:34:36,800
I mean sub frequently.
Yeah, they're very flat.

1735
01:34:37,840 --> 01:34:40,160
OK, let me give you this word
example.

1736
01:34:40,760 --> 01:34:45,880
I went somewhere in the US for a
specific boxing match, asked by

1737
01:34:46,160 --> 01:34:49,600
a specific broadcast sports
broadcaster in the US to do a

1738
01:34:49,600 --> 01:34:51,640
demonstration during a certain
period of time.

1739
01:34:51,640 --> 01:34:55,760
Let me keep it as foggy as yeah,
yeah, What we did was approve of

1740
01:34:55,760 --> 01:34:59,800
concept for this broadcaster,
and it was giving me access to

1741
01:34:59,800 --> 01:35:04,000
the referee microphone and the
falling from the ceiling

1742
01:35:04,000 --> 01:35:06,200
microphone, right on top of the
center of the ring.

1743
01:35:06,200 --> 01:35:08,600
There's this kind of microphone
falling from the sky, right,

1744
01:35:08,600 --> 01:35:13,360
that is grabbing everything.
He also gave me the commentators

1745
01:35:14,120 --> 01:35:20,040
for one of the broadcasters and
I asked to have the red corner

1746
01:35:20,040 --> 01:35:24,840
and blue corner microphone.
OK, obviously enough, when these

1747
01:35:24,840 --> 01:35:29,040
guys there was a heavyweight
championship, these guys were

1748
01:35:29,040 --> 01:35:32,640
fighting, all those two
microphones were quiet as hell.

1749
01:35:32,640 --> 01:35:35,040
I mean, there's nothing there on
the feed, so never mind.

1750
01:35:35,040 --> 01:35:38,680
No one was on it.
But if you take the referee or

1751
01:35:38,680 --> 01:35:41,600
the falling from the Sky
microphone, you feel the hit,

1752
01:35:42,000 --> 01:35:44,680
you hear everything.
It's as close to the action as

1753
01:35:44,680 --> 01:35:47,000
you can be.
So you don't want to be looking

1754
01:35:47,000 --> 01:35:48,920
at your screen.
You're looking at the ring and

1755
01:35:48,920 --> 01:35:53,800
you can hear and feel the glove
on the opponent's face and then

1756
01:35:53,800 --> 01:35:55,760
then they go back to their
corner.

1757
01:35:55,920 --> 01:35:57,920
Everybody was switching to the
microphone of the.

1758
01:35:57,920 --> 01:35:59,120
Corner.
And they were.

1759
01:35:59,320 --> 01:36:01,160
Earring what a coach was
telling.

1760
01:36:02,280 --> 01:36:03,640
Well, let me give you another
example.

1761
01:36:04,240 --> 01:36:07,840
So I met a guy on a flight
recently coming over from Europe

1762
01:36:08,680 --> 01:36:16,920
and he started a company based
on betting on the third down in

1763
01:36:16,920 --> 01:36:18,680
football.
This is American football where

1764
01:36:18,680 --> 01:36:23,600
we have 4 downs, right?
So you can bet basically, is it

1765
01:36:23,600 --> 01:36:27,560
going to be a pass, a run?
You know what's going to happen

1766
01:36:27,560 --> 01:36:30,600
on the third down and you can
bet just on the third down.

1767
01:36:30,600 --> 01:36:33,160
He created this this whole thing
around third downs.

1768
01:36:34,200 --> 01:36:38,640
He went to the NFL and he
purchased the rights to the

1769
01:36:38,640 --> 01:36:43,040
coach's microphone for 3rd down.
What that call is straight into

1770
01:36:43,040 --> 01:36:45,320
the quarterback's helmet from
the coach.

1771
01:36:45,800 --> 01:36:49,320
So he purchased it.
But with AI, think it's a 10

1772
01:36:49,320 --> 01:36:53,920
second or 22nd delay so that
they can't sell the play to the

1773
01:36:53,920 --> 01:36:56,880
other team or something like
that, or it gets somehow, you

1774
01:36:56,880 --> 01:37:01,480
know, grabbed.
And so right away, as soon as

1775
01:37:01,480 --> 01:37:05,400
like within 10 or 20 seconds of
making that bet and then the

1776
01:37:05,400 --> 01:37:09,360
play happens, you get that
information straight from his

1777
01:37:09,360 --> 01:37:12,080
company to that audience or
whatever.

1778
01:37:12,400 --> 01:37:15,120
Imagine being able to broadcast
that inside the stadium.

1779
01:37:15,120 --> 01:37:16,840
That would be really, really
cool.

1780
01:37:16,960 --> 01:37:20,200
Be careful with your example
because just Australian market

1781
01:37:20,200 --> 01:37:25,320
is a big betting market and we
proved recently that we are 40

1782
01:37:25,320 --> 01:37:27,440
seconds faster than any betting
app.

1783
01:37:27,960 --> 01:37:31,760
Wow, that's incredible.
Bar inside of the venue.

1784
01:37:31,960 --> 01:37:35,600
You got this edge where you can
bet before everybody else from

1785
01:37:35,600 --> 01:37:38,600
home.
Yeah, but can you delay it?

1786
01:37:39,960 --> 01:37:42,880
I can if I if you know, the
audio signal itself can be

1787
01:37:42,880 --> 01:37:45,360
delayed if you want to, yeah.
No, but that's what I'm saying.

1788
01:37:45,360 --> 01:37:54,440
Like if, for example, you could
go to a a hockey arena and

1789
01:37:54,440 --> 01:37:58,640
whenever there's a time out, you
could listen to the time out 10

1790
01:37:58,640 --> 01:38:01,800
seconds after it happened or 20
seconds after it happened or

1791
01:38:01,800 --> 01:38:03,920
whatever.
And everyone could listen to

1792
01:38:03,920 --> 01:38:06,960
that in their headphones in the
audience and hear what was said

1793
01:38:06,960 --> 01:38:08,640
during the time out, for
example.

1794
01:38:08,760 --> 01:38:11,080
And at the end of the game, when
everybody's rushing out, you

1795
01:38:11,080 --> 01:38:14,280
look up to the Jumbotron and you
can see the star player to an

1796
01:38:14,280 --> 01:38:15,720
interview.
He can listen to it.

1797
01:38:16,240 --> 01:38:18,480
Or what about what about in the
penalty box?

1798
01:38:18,640 --> 01:38:21,560
If the guy, if there's, if they
put a microphone in the penalty

1799
01:38:21,560 --> 01:38:24,200
box and they tell all the teams,
hey, there's a microphone in the

1800
01:38:24,200 --> 01:38:27,160
penalty box, say whatever you
feel like saying and they can

1801
01:38:27,160 --> 01:38:29,680
sit there and bitch for the
whole 2 minutes about the call

1802
01:38:29,680 --> 01:38:31,680
that just happened.
This guy's an asshole.

1803
01:38:31,680 --> 01:38:34,320
This coat or this raft thing,
you know what I mean?

1804
01:38:34,680 --> 01:38:38,080
See, if you pay your ticket to
be seated right next to that

1805
01:38:38,120 --> 01:38:40,680
penalty box, Yeah, you'll be
hearing everything, even the F.

1806
01:38:40,680 --> 01:38:42,000
Word if Yeah, yeah, you're gonna
be.

1807
01:38:42,040 --> 01:38:44,840
Hearing everything, yeah.
But if you are from home,

1808
01:38:44,840 --> 01:38:47,400
there's no way that the
broadcaster will allow this

1809
01:38:47,400 --> 01:38:49,160
language to go out.
But hey, you're in the venue,

1810
01:38:49,160 --> 01:38:51,520
why not?
Yeah, you will be hearing it.

1811
01:38:51,520 --> 01:38:52,800
Yeah, no, that's what I'm
saying.

1812
01:38:52,800 --> 01:38:55,680
That would be a really fun use
of your technology, would be the

1813
01:38:55,680 --> 01:38:58,920
penalty.
Box Cloud, we can do it if the

1814
01:38:59,040 --> 01:39:03,320
if the microphone feed owner
allow us, we're going to be

1815
01:39:03,320 --> 01:39:06,760
streaming it.
Yeah, so going back to AI for a

1816
01:39:06,760 --> 01:39:09,160
second, because, you know, I'm
an AI nerd.

1817
01:39:10,000 --> 01:39:12,760
No problem.
Do you have any examples?

1818
01:39:12,760 --> 01:39:16,920
Like in our industry, most
people who think about AI think

1819
01:39:16,920 --> 01:39:19,680
of it as as a, as the devil you
know.

1820
01:39:19,680 --> 01:39:24,720
It's, it's AI is going to come
and, and program the MA3 console

1821
01:39:24,720 --> 01:39:29,960
and I'm going to lose my job.
And my opinion is that that's

1822
01:39:29,960 --> 01:39:32,560
not going to happen.
What AI is going to do is it's

1823
01:39:32,560 --> 01:39:34,880
going to support you.
If you're the lighting director

1824
01:39:34,880 --> 01:39:38,000
or lighting programmer, you
won't have to sit and program

1825
01:39:38,000 --> 01:39:43,200
all the, the, the basic stuff.
You can have AI do that for you.

1826
01:39:43,400 --> 01:39:46,040
Just like macros are built into
consoles now.

1827
01:39:46,040 --> 01:39:49,640
They didn't used to be.
Yeah, we are using it.

1828
01:39:49,640 --> 01:39:51,000
I can give you an example if you
want to.

1829
01:39:51,000 --> 01:39:52,520
Yeah, please.
OK.

1830
01:39:52,520 --> 01:39:55,000
So, well, first of all, I'm a
French Canadian guy.

1831
01:39:55,000 --> 01:39:59,600
So whenever I'm writing emails
to really, you know, first

1832
01:39:59,600 --> 01:40:03,400
approach new important people,
whatever, sometimes I ask

1833
01:40:03,800 --> 01:40:07,440
ChatGPT or writer to just help
me out with my grammar.

1834
01:40:07,640 --> 01:40:10,120
I'm like, oh, crap, OK, this is
too French.

1835
01:40:10,600 --> 01:40:14,040
You know, sometimes I'm doing
jokes at the restaurant and it's

1836
01:40:14,040 --> 01:40:17,440
like no one's laughing.
And a colleague of mine is like,

1837
01:40:17,480 --> 01:40:19,560
well, that's not how you should.
Say it in English.

1838
01:40:19,760 --> 01:40:21,120
Oh crap, it's too.
It's those.

1839
01:40:21,160 --> 01:40:24,320
Are good examples, yeah.
So grammars for e-mail, that's

1840
01:40:24,320 --> 01:40:26,520
one of the main thing.
I'm using it.

1841
01:40:26,680 --> 01:40:30,360
Yeah.
We both write on many, many

1842
01:40:30,360 --> 01:40:33,480
pictures to explain what Divox
is about.

1843
01:40:33,480 --> 01:40:36,640
We are doing a lot of post and
LinkedIn, post and

1844
01:40:37,480 --> 01:40:39,920
documentation, paperwork,
presentation, stuff like that.

1845
01:40:40,440 --> 01:40:44,920
And we were out of pictures of
people wearing headphones.

1846
01:40:45,080 --> 01:40:49,240
Yeah, so I mean, we want to have
a woman wearing headphones.

1847
01:40:49,240 --> 01:40:51,200
We want to have a full crowd
wearing headphones.

1848
01:40:51,200 --> 01:40:52,920
We could I.
Use it for that stuff too.

1849
01:40:53,040 --> 01:40:56,160
Yeah, exactly so.
What so my I need a picture.

1850
01:40:56,400 --> 01:41:00,240
Of six moving lights and four
speakers on a stage boom.

1851
01:41:00,280 --> 01:41:04,760
Exactly, you've got it and it in
these circumstances, yeah, it

1852
01:41:04,760 --> 01:41:09,120
was not super relevant for us to
have a real picture if and if it

1853
01:41:09,120 --> 01:41:12,680
looks a little AI generated
Yeah, never mind it's explaining

1854
01:41:12,680 --> 01:41:15,640
my point.
Yeah, it's just to cover up my

1855
01:41:16,280 --> 01:41:19,120
Yeah, to have this picture.
On no I get it makes perfect.

1856
01:41:19,120 --> 01:41:20,680
Sense.
And so there's really.

1857
01:41:20,680 --> 01:41:24,120
Good examples of uses of it
where it's not replacing you,

1858
01:41:24,160 --> 01:41:27,880
like, you know, even from a
coding standpoint like we just

1859
01:41:27,880 --> 01:41:30,440
talked about, like I'm sure
there's really boring code.

1860
01:41:30,760 --> 01:41:33,240
Do you know Richard Kadina?
Nope.

1861
01:41:33,640 --> 01:41:35,360
Richard Kadina is a very smart
guy.

1862
01:41:35,360 --> 01:41:38,800
He worked for high end systems
for a number of years, but now

1863
01:41:38,800 --> 01:41:45,080
he goes around doing training
for mostly electrical for our

1864
01:41:45,080 --> 01:41:50,960
industry, for you know, for the
events industry, theater, live

1865
01:41:50,960 --> 01:41:53,480
events, etcetera.
Very, very smart guy.

1866
01:41:53,480 --> 01:42:00,000
But, you know, he said that like
in a lot of the things that he

1867
01:42:00,000 --> 01:42:06,560
creates, he needs to create, you
know, some very, very simple,

1868
01:42:06,560 --> 01:42:10,480
basic lines of code.
And those basic lines of code

1869
01:42:10,480 --> 01:42:13,040
sometimes take him five or six
hours to do.

1870
01:42:13,480 --> 01:42:16,280
And it's for a very, very simple
task.

1871
01:42:16,280 --> 01:42:21,120
And he now uses, you know, he
now uses AI and it's done in 10

1872
01:42:21,120 --> 01:42:24,200
minutes and he gets his time
back to do other things.

1873
01:42:24,560 --> 01:42:30,640
Yeah, my guys are sometimes
relying on the AI for coding in

1874
01:42:30,640 --> 01:42:33,880
specific blocks whenever it
needs to be simplified.

1875
01:42:34,040 --> 01:42:37,600
Yeah, OK.
Or else you know how coding

1876
01:42:37,600 --> 01:42:39,280
works.
OK, yeah, I'm not a coder

1877
01:42:39,280 --> 01:42:42,320
myself, but you can get lost
into your screen.

1878
01:42:42,520 --> 01:42:45,600
If you're typing in line of
commands for hours and hours,

1879
01:42:45,800 --> 01:42:49,520
you're getting blurry face just
like and it's not working.

1880
01:42:49,520 --> 01:42:52,040
You don't know why.
Sometimes it's like, where's my

1881
01:42:52,040 --> 01:42:53,400
mistake?
Copy paste.

1882
01:42:53,520 --> 01:42:55,360
Hey, why do you have this double
line over there?

1883
01:42:56,360 --> 01:42:59,080
It's you've been struggling for
hours in this freaking area.

1884
01:42:59,080 --> 01:43:00,760
I got it right like in 10
seconds.

1885
01:43:00,880 --> 01:43:03,120
Yeah, for research.
For research, Well, no.

1886
01:43:03,160 --> 01:43:06,440
And if you think, you know,
getting outside our industry,

1887
01:43:06,840 --> 01:43:11,080
you think of things like cancer
and and Alzheimer's and you

1888
01:43:11,080 --> 01:43:16,240
know, things that have been,
we've spent billions of dollars

1889
01:43:16,240 --> 01:43:20,160
and many, many 10s of years on
it and we still don't have

1890
01:43:20,160 --> 01:43:23,160
solutions.
I think AI is gonna really speed

1891
01:43:23,160 --> 01:43:25,160
that kind of stuff up and I'm
excited we're.

1892
01:43:25,160 --> 01:43:29,880
Using it carefully, Yeah.
Even at IC events and or at

1893
01:43:29,880 --> 01:43:32,000
DVOX, we're using it carefully,
Yeah.

1894
01:43:32,080 --> 01:43:34,360
And it's never doing 100% of the
job.

1895
01:43:34,360 --> 01:43:35,640
Never.
No, I agree.

1896
01:43:35,640 --> 01:43:37,640
With you, we're not even closed.
Yeah.

1897
01:43:37,640 --> 01:43:41,520
So, you know, even the grammar I
was referring to, sometimes it's

1898
01:43:41,520 --> 01:43:42,880
way too neat.
I'm like, I don't even

1899
01:43:42,880 --> 01:43:45,120
understand what it is, you know?
It's like, that's not what I

1900
01:43:45,120 --> 01:43:46,160
meant.
I'll.

1901
01:43:46,160 --> 01:43:48,640
Assume that.
I'll explain a real world one to

1902
01:43:48,640 --> 01:43:52,280
you that we're currently working
on, but it's not a secret

1903
01:43:52,280 --> 01:43:56,320
really.
But freight quoting in our

1904
01:43:56,320 --> 01:43:59,000
business because we're a
marketplace is, is a very

1905
01:43:59,000 --> 01:44:02,560
complicated task because
somebody goes on an e-commerce

1906
01:44:02,560 --> 01:44:05,320
site, they want to buy something
putting in put it in a shopping

1907
01:44:05,320 --> 01:44:06,600
cart.
How much is it including

1908
01:44:06,600 --> 01:44:09,640
shipping and taxes and
everything OK, boom purchase.

1909
01:44:10,160 --> 01:44:14,640
And when you're dealing with
used live event equipment, it's

1910
01:44:14,640 --> 01:44:19,520
almost impossible to do this
because it's not a known, you

1911
01:44:19,520 --> 01:44:23,000
know, you don't know the
dimensions of a device because

1912
01:44:23,160 --> 01:44:25,520
is it shipping in a road case?
Is it 1 device?

1913
01:44:25,520 --> 01:44:28,680
Is it 4 devices?
Are they shipping in dual Rd.

1914
01:44:28,680 --> 01:44:31,160
cases, quad Rd. cases?
Are they on a pallet?

1915
01:44:31,840 --> 01:44:33,680
Everything is custom pretty
much.

1916
01:44:34,600 --> 01:44:38,920
The cool thing, there's some new
AI tech out there that you can

1917
01:44:38,920 --> 01:44:45,240
basically put have an image of
something and based on what is

1918
01:44:45,240 --> 01:44:48,000
around that image, it will give
you the weight and dimensions of

1919
01:44:48,000 --> 01:44:52,000
the image.
And so, you know, AI would know

1920
01:44:52,000 --> 01:44:55,320
that this is an iPod case.
So it would just give me

1921
01:44:55,600 --> 01:44:59,560
dimensions and weight of an iPod
case or Airpod case.

1922
01:44:59,560 --> 01:45:03,680
Sorry.
But if you put a picture of a

1923
01:45:03,680 --> 01:45:06,880
guitar and you want the weight
and dimensions of the guitar,

1924
01:45:06,880 --> 01:45:09,280
it's gonna look at things around
that guitar and it's gonna go,

1925
01:45:09,280 --> 01:45:12,120
OK, that's a man.
He's probably about 6 feet tall.

1926
01:45:12,240 --> 01:45:14,920
He probably weighs about 180
lbs.

1927
01:45:15,480 --> 01:45:18,600
The guitar is gonna be 3 1/2
feet tall and it's gonna weigh

1928
01:45:18,600 --> 01:45:22,640
X.
And so that's a technology that

1929
01:45:22,640 --> 01:45:25,840
we're working with an AI company
out of Europe right now on

1930
01:45:26,200 --> 01:45:31,720
creating a, an estimating system
for freight where it can look at

1931
01:45:31,720 --> 01:45:36,640
a bunch of moving lights in Rd.
Cases and estimate freight or

1932
01:45:36,640 --> 01:45:40,240
estimate weight and dimensions
close enough to where we can get

1933
01:45:40,240 --> 01:45:43,920
an accurate freight quote
instantly without having to

1934
01:45:44,040 --> 01:45:45,920
cause anybody any delays or
waiting.

1935
01:45:46,000 --> 01:45:48,080
Or it's a powerful tool.
Very powerful.

1936
01:45:48,080 --> 01:45:51,480
So things like that you can't
do, you know, without it.

1937
01:45:51,720 --> 01:45:54,160
Like it's things that AI can do
that other things can't.

1938
01:45:54,160 --> 01:45:57,800
Do it's too time consuming or
correct simple task?

1939
01:45:57,800 --> 01:46:00,040
Yeah, correct.
So yeah, that's where I get

1940
01:46:00,040 --> 01:46:04,160
excited about AI, you know, And
plus, the older I get and the

1941
01:46:04,160 --> 01:46:07,200
busier I get, the lazier I get.
I don't want to be doing simple,

1942
01:46:07,200 --> 01:46:09,360
mundane things.
And AI is really good at that

1943
01:46:09,360 --> 01:46:11,360
kind of stuff.
I love AI too.

1944
01:46:11,360 --> 01:46:13,560
I'm just cautious, you know, I
agree with you.

1945
01:46:13,560 --> 01:46:14,640
That's it.
Yeah, I agree with you.

1946
01:46:14,640 --> 01:46:17,200
Because right now you have you
try to log into your bank

1947
01:46:17,200 --> 01:46:19,680
account and you get this two
factor identification all the

1948
01:46:19,680 --> 01:46:20,840
time.
You don't have your cell phone

1949
01:46:20,840 --> 01:46:23,280
in your hand and you don't have
this text to code or whatever it

1950
01:46:23,280 --> 01:46:25,280
is.
So just wait for the AI to

1951
01:46:25,280 --> 01:46:27,240
correct this up.
We're going to have 10 layers of

1952
01:46:27,240 --> 01:46:29,520
security.
So we're just like, OK, just.

1953
01:46:29,760 --> 01:46:33,280
Use Well, this is also another
area that AI scares the hell out

1954
01:46:33,280 --> 01:46:37,160
of me is is breaching security
systems.

1955
01:46:37,200 --> 01:46:40,520
You know, there's AI because
already you've got hackers out

1956
01:46:40,520 --> 01:46:45,040
there who figure out ways into
things quite quickly and they

1957
01:46:45,040 --> 01:46:48,640
hack your bank account or they,
you know, steal your identity or

1958
01:46:48,640 --> 01:46:51,480
whatever they do.
AI is going to be able to do

1959
01:46:51,480 --> 01:46:55,640
that much faster.
At a much higher level, right?

1960
01:46:55,640 --> 01:46:56,720
That's true.
Much higher.

1961
01:46:56,720 --> 01:46:59,600
Levels AI is gonna become a very
efficient thief, yeah.

1962
01:47:00,120 --> 01:47:04,440
But you have to ask the right
thing to the AI as well to make.

1963
01:47:04,440 --> 01:47:05,520
It.
That's it.

1964
01:47:05,520 --> 01:47:06,560
Properly, that's the whole
story.

1965
01:47:06,560 --> 01:47:11,000
So you take an example where you
got this brand new Wi-Fi

1966
01:47:11,000 --> 01:47:12,480
equipment, brand new
out-of-the-box.

1967
01:47:12,480 --> 01:47:15,680
I mean, nothing is configured.
You plugged everything, you

1968
01:47:15,680 --> 01:47:18,240
know, plug it in.
Like configure all this shit,

1969
01:47:18,240 --> 01:47:19,600
Enter.
Yeah, no way.

1970
01:47:19,600 --> 01:47:22,360
It's not gonna happen.
I mean, you need to be an an

1971
01:47:22,760 --> 01:47:25,040
engineer just to ask the right
thing.

1972
01:47:25,040 --> 01:47:27,640
So that's where I'm thinking
about bridging.

1973
01:47:27,640 --> 01:47:31,240
That huge gap is soon.
Yeah.

1974
01:47:31,800 --> 01:47:34,120
But I think there's a lot of
things that it does really well

1975
01:47:34,120 --> 01:47:35,920
right now that can be helpful
for people.

1976
01:47:35,920 --> 01:47:40,160
So just to ignore it or to like,
you know, it's funny because I

1977
01:47:40,160 --> 01:47:43,200
went to a lighting designer very
good friend of mine a few weeks

1978
01:47:43,200 --> 01:47:45,760
ago and I said we were just
having a conversation and I

1979
01:47:45,760 --> 01:47:47,000
said, well, why don't you use
AI?

1980
01:47:47,000 --> 01:47:49,160
He said, I haven't got time to
figure that shit out.

1981
01:47:49,720 --> 01:47:54,400
And I said, do me a favor, go to
this website and do this.

1982
01:47:54,400 --> 01:47:58,120
Just tell it, give it a prompt
that says I need an image that

1983
01:47:58,120 --> 01:48:01,880
does blah, blah, blah.
And he did it and he came back

1984
01:48:01,880 --> 01:48:04,560
to me and he goes, holy shit, my
world just changed.

1985
01:48:04,920 --> 01:48:10,160
And next thing you know, so he
has little pug dogs and, and

1986
01:48:10,160 --> 01:48:12,680
he's really into guns.
Typical American, right?

1987
01:48:12,680 --> 01:48:16,400
But he's really into guns.
And so next thing you know, he's

1988
01:48:16,400 --> 01:48:20,520
posting on Instagram pictures of
like, his two pugs carrying

1989
01:48:20,520 --> 01:48:24,920
machine guns on, on spaceships
and stuff or riding on the backs

1990
01:48:24,920 --> 01:48:27,320
of sharks with machine guns and
stuff, Right.

1991
01:48:27,800 --> 01:48:30,400
And I was just laughing.
And he goes, it's your fault.

1992
01:48:30,400 --> 01:48:32,960
You made me waste an entire day
on this shit.

1993
01:48:33,120 --> 01:48:35,240
And I said, no, I didn't tell
you to do that.

1994
01:48:35,680 --> 01:48:37,680
But yeah.
So there's there's some fun

1995
01:48:37,680 --> 01:48:39,200
things.
I mean, music.

1996
01:48:39,240 --> 01:48:41,640
Oh yeah, music is.
Music is great too, yeah.

1997
01:48:41,720 --> 01:48:46,040
Now, if I'm a music, you know,
if I'm an author, a publisher,

1998
01:48:46,040 --> 01:48:49,240
all of those things, I'm very
worried because it's, it's

1999
01:48:49,240 --> 01:48:52,760
insane how good some of the
music creation stuff is right

2000
01:48:52,760 --> 01:48:57,560
now.
It's like like EDM, you can

2001
01:48:57,880 --> 01:49:02,320
basically create music real time
with these apps, like DJs,

2002
01:49:02,320 --> 01:49:07,800
they've got already DJ apps for
AI where you can tell it what

2003
01:49:07,800 --> 01:49:10,960
you want your set to be doing
and when you want it to change

2004
01:49:10,960 --> 01:49:14,920
and get a little more upbeat or
whatever, and it just creates it

2005
01:49:15,160 --> 01:49:19,040
and it's all original music.
Well also these apps that are in

2006
01:49:19,040 --> 01:49:22,320
the market are released such as
Spotify that have integrated AI

2007
01:49:22,520 --> 01:49:26,400
and are suggesting songs that I
do really like because I didn't

2008
01:49:26,400 --> 01:49:29,280
know the artists at all and just
discovered plenty of music

2009
01:49:29,280 --> 01:49:30,320
that's cool.
Well, because you're in.

2010
01:49:30,680 --> 01:49:33,160
You're in Montreal.
All you listen to is Céline Dion

2011
01:49:33,160 --> 01:49:37,200
and Michael Bublé, right?
Michael Bublé and Céline Dion.

2012
01:49:37,200 --> 01:49:38,680
That's it.
Is there something else?

2013
01:49:41,160 --> 01:49:44,000
So that's a good example though,
because sometimes the difference

2014
01:49:44,000 --> 01:49:48,200
with Spotify and ACD or you
know, the old generation music

2015
01:49:48,240 --> 01:49:51,200
was I was picking and choosing
what I wanted to listen to.

2016
01:49:51,480 --> 01:49:54,400
Now with Spotify, sometimes I'm
facing a blank page.

2017
01:49:54,400 --> 01:49:58,000
OK, what I would like to listen
and I don't, I don't know what I

2018
01:49:58,000 --> 01:50:00,160
would like to listen, but I
wanna listen to music, right?

2019
01:50:00,280 --> 01:50:03,680
So sometimes I just click on
Smart DJ and it's suggesting me

2020
01:50:03,680 --> 01:50:06,560
something that I didn't know is
like wow, I just discovered this

2021
01:50:06,560 --> 01:50:07,800
new band from Australia
recently.

2022
01:50:07,800 --> 01:50:10,160
I was like, well that's great, I
know it's amazing.

2023
01:50:10,160 --> 01:50:13,480
But then I do the same thing,
like I've, I'm all Apple.

2024
01:50:13,480 --> 01:50:17,000
So for me, I've had Apple Music
and iTunes forever.

2025
01:50:17,440 --> 01:50:20,920
And so Apple, I never select
anything.

2026
01:50:20,920 --> 01:50:23,760
I always just click the red
button that says Marcel's

2027
01:50:23,760 --> 01:50:24,800
favorites.
Boom.

2028
01:50:24,960 --> 01:50:26,720
OK.
And I'm like, how does it know?

2029
01:50:26,720 --> 01:50:29,080
Like I like all these songs.
It's so good.

2030
01:50:29,600 --> 01:50:34,960
You know, it's, it's fantastic.
Well, Sebastian, I, I, I really

2031
01:50:34,960 --> 01:50:36,880
enjoyed this talk.
I love your tech.

2032
01:50:36,880 --> 01:50:40,240
I'm, I'm very excited for you
and for Divox and where it's

2033
01:50:40,240 --> 01:50:42,200
going.
Thanks.

2034
01:50:42,200 --> 01:50:43,600
That's.
Really cool I'm gonna pay

2035
01:50:43,600 --> 01:50:49,160
attention and follow it because
I think I'm gonna see debox

2036
01:50:49,160 --> 01:50:52,600
system installed here Debox
system installed here cuz it's.

2037
01:50:52,600 --> 01:50:54,320
All you'll see it.
Makes a lot of sense.

2038
01:50:54,560 --> 01:50:58,960
It's so easily integrated into
an existing environment, yeah,

2039
01:50:58,960 --> 01:51:01,040
as well as a new environment.
Yeah, it's.

2040
01:51:01,280 --> 01:51:03,320
I'm excited for you.
I'm excited for that.

2041
01:51:03,320 --> 01:51:05,240
I just wanna.
I wish I had lots of money cuz I

2042
01:51:05,240 --> 01:51:07,080
would just invest in your
company today.

2043
01:51:07,240 --> 01:51:08,200
Yeah, you should.
You should.

2044
01:51:08,360 --> 01:51:09,600
Yeah, you should.
Really, you should.

2045
01:51:09,600 --> 01:51:12,440
Yeah, that's fine.
I'm optimistic too.

2046
01:51:13,360 --> 01:51:15,840
Just you can, you can have a
look at deevox.com.

2047
01:51:15,840 --> 01:51:17,600
Not saying more, perfect web
page.

2048
01:51:17,600 --> 01:51:20,680
So deevox.com is gonna give you
plenty of other things.

2049
01:51:20,840 --> 01:51:22,720
Excellent.
Thank you so much.

2050
01:51:23,360 --> 01:51:24,840
Thanks for your time, it was
really cool.